It was with profound sorrow that I learnt of the tragic helicopter crash yesterday which claimed the lives of three of France’s sport icons, swimmer Camille Muffat, 25, sailor Florence Arthaud, 57, and boxer Alexis Vastine, 28. 

Two of them were Olympians. All three of them, just like all athletes around the world, embodied the values of peace. Each of them has moved us, thrilled us and made us proud. They have filled our hearts with emotion. Beyond their sporting performances, they were committed to giving back to society what sport had given them.

We will never forget the youthful vitality of Camille Muffat, 400m freestyle Champion at the London Olympics, the accomplishments of Florence Arthaud, winner of the 1990 Route du Rhum transatlantic race, and the passion of Alexis Vastine, Beijing Bronze Medallist who was looking to win Gold in Rio.

The entire sports community mourns this great loss. Along with the teams of the World Olympians Association and Peace and Sport, our thoughts are with the families and loved ones of the victims.

Joël Bouzou

President of World Olympians Association

President and founder of Peace and Sport

The Olympic rings have been a constant presence at each Games since 1920. But while they provide a symbolic continuity from one Games to the next, each edition also features its own distinctive identity – from the modern and youthful vibe of London 2012 to the patchwork quilt of Sochi 2014 – which provides an eye-catching backdrop to the sporting action and adds to the visual spectacle of the Games.

The task of creating this unique Look of the Games – which is seen everywhere from signposts and souvenirs to venues and volunteers’ uniforms – falls to the Organising Committees of the Olympic Games (OCOGs), which seek to produce a visual identity that is built upon the foundation of the Olympic rings, while also incorporating designs and colours that reflect the culture and history of the host city.

For Alison Gardiner, who was the Vice President of Brand and Creative Services at the Vancouver 2010Organising Committee, it was important to have the rings as a strong starting point for this huge task. 

“The Vancouver 2010 brand strategy drew from the Olympic brand as well as Canada’s, and this combination provided the foundation for everything we did,” she explains. “Our goal was to ensure there was one integrated, powerful experience that was unique to our country and our time, and could also engage and inspire as many people as possible.”

However, building a visual identity around a globally recognised symbol, which already has so many values and meanings attached to it, can also present challenges for OCOGs. 

“We couldn’t get away from the fact that as soon as we put the rings on something, there was immediately an association with something great and powerful and a standard of Olympic excellence that we had to live up to,” says Gardiner. 

“But the Olympic brand is also incredibly inspiring to work with because of what it stands for – just the symbol on its own, everyone on the planet recognises it and associates it with excellence and bringing people together in celebration.”

According to Beth Lula, Branding Director at the Rio 2016 Organising Committee, another of the challenges for Games organisers is building a visual identity that is representative of the host city and nation, as well as the values inherent within the rings. 

“It’s important for engagement,” Lula says. “If you have something that people can recognise and understand, they can feel that it represents them and their nation and they can feel proud of it. When we were developing our brand, we were looking for universal symbols – that’s why we have people embracing as our Games emblem. It’s a global symbol. We want people throughout the country to recognise themselves and feel proud of our designs.”

While the Olympic rings provide a globally recognised symbol for OCOGs to draw on, Lula also believes that each edition of the Games adds something special to the Olympic brand as a whole. 

“Every time that the Olympic Games go to another culture, they absorb some aspects of that culture and that’s what really makes the Olympic brand global,” she says. 

“The Games have never been to South America, so we said throughout our bid process that we would be new territory for the Olympic Games. We have a unique way of celebrating things, we love sport and we are a passionate people with a lot of energy. I think that is going to be something very special that we are going to add to the Olympic brand.”

Lula hopes that what her team is creating for Rio 2016 will live on long after the Games through the rings themselves. “When we return the Olympic rings to the IOC after the Games, they have to be even more valuable than they were before,” she says. “That’s our mission.”

This article was written by and reproduced with kind permission from the International Olympic Committee. For more information visit www.olympic.org

The International Committee on Thursday launched a Register of Consultants representing cities bidding for the 2024 Olympic Games. 

The register was one of the recommendations of Olympic Agenda  2020, the “strategic roadmap for the Olympic Movement” initiated by IOC president Thomas Bach and unanimously approved by IOC members last year. 

The news was welcomed by Mike Lee OBE, chairman of Vero Communications, who has been involved in a number of successful Olympic bids including London 2012, Rio 2016, PyeongChang 2018 and Buenos Aires 2018. 

“I think the idea of a register and codes of ethics and conduct are a very good way forward; we are very pleased to see that.” he told HOST CITY. 

“Like others, we will be making an application to be on that register and I think it’s a healthy development and it’s something which the business in sport in general should embrace. 

“Certainly you see it in other walks of life – it’s been around in the public affairs industry in many countries, so it’s a good thing and all part of increasing the opening and transparency of the bidding process."

According to the IOC, all consultants wishing to participate in or support a candidature for the Olympic Games must be entered in the IOC’s Register of Consultants list for the city concerned.

Entry in the Register is a prerequisite for providing any service and/or signing any service contract by the National Olympic Committee (NOC) and/or the city.

The Register and Rules of Conduct form part of Olympic Agenda 2020’s Recommendation 3, which aims to reduce the cost of bidding for the Olympic Games, stating: “The IOC to create and monitor a register of consultants/lobbyists eligible to work for a bid city. Formal acceptance of the IOC Code of Ethics and Code of Conduct by such consultants/lobbyists as a prerequisite for listing in the register.”

The IOC considers a consultant to be any individual or company not linked by an employment contract to the NOC, the city or the bidding committee, and which/who participates in or supports a candidature by providing consultancy or similar services in any way and at any time.

The register will be published on www.olympic.org

Rio de Janeiro staged seven 2014 World Cup matches including the final, but the spotlight will shine even more brightly on the ‘Cidade Maravilhosa’ when it hosts the Olympic Games in 2016.

Brazil had to overcome delays and doubts before staging a World Cup now destined to be remembered as more successful for the host nation off the pitch than on it.

Now Rio is under pressure after International Olympic Committee (IOC) vice-president John Coates branded its preparations the “worst ever” in April.

The city of Sugarloaf Mountain and Christ the Redeemer promises a spectacular setting but also has a reputation for traffic jams and violent crime.

So, did football’s showpiece event leave a legacy for the first Olympics in South America and what challenges remain?

Games Infrastructure

The renovated 78,838-seater Maracanã Stadium will be used for the opening and closing ceremonies of the Olympics and Paralympics and football matches, including both the men’s and women’s finals. 

The Games will take place across four venue clusters:

•The Olympic Park in Barra da Tijuca (widely known as Barra) will host around 60 per cent of events, including track cycling, boxing, tennis, basketball and swimming, and feature the broadcast and press centres. Construction work at the site has recently been extended to 24 hours per day and work on three halls hosting indoor sports only began in August. Work on athletes’ housing in the Olympic Village is more advanced – with 31 17-storey towers already standing – and should be finished by the end of 2015.

•Deodoro, the next biggest cluster, will host 11 events, including equestrian, shooting and rugby sevens, across nine venues in a poor area of Rio. Three venues used in the 2007 Pan-American Games and 2011 World Military Games just need renovations. However, work on a new arena, hockey centre, BMX centre and whitewater stadium only began in July after the IOC warned Deodoro was two years behind schedule and questioned Rio’s social legacy planning. Two temporary structures will also be created – the Rugby and Modern Pentathlon Arena and the Olympic Mountain Bike Park.

•The Maracanã cluster. As well as the football stadium, this includes the João Havelange Olympic Stadium that was built in 2007 for the Pan American Games and will host the athletics. Currently undergoing roof repairs, it is due to close again next year so the capacity can be raised from 45,000 to 60,000.

•Copacabana cluster. A temporary 12,000-seater stadium on Copacabana beach will host beach volleyball. In Flamengo Park, 3,800 spectators in temporary seating will be able to see road cycling and race walking. Nearby, Guanabara Bay will host the sailing, while a temporary 10,000-seat pontoon in Rodrigo de Freitas lagoon will ensure a great atmosphere at the rowing and canoeing finish zone.

Transport rush

While some cities benefited from several World Cup-related urban mobility projects, Rio saw only one – the Transcarioca bus rapid-transit (BRT) scheme connecting Barra to the international airport.

World Cup match ticket-holders were allowed to take the underground to the Maracanã for free and the municipal government declared public holidays for Rio’s three weekday games.

While the arrangements allowed fans to travel without problems, critics say the city came to a halt – something Rio cannot afford over 17 days of the Olympics.

“It appears from the outside that the city functioned well but it was not working as normal,” said Christopher Gaffney, a visiting professor of architecture and urbanism at the Federal University of Niteroi.

The Olympic clusters are considerable distances apart and traffic leaving Rio’s beach zones often slows to a crawl around tunnels through the mountains.

Barra is about 25km west of central Rio, the Maracanã is 13km north of Copacabana and Ipanema, while Deodoro is still more distant from tourist hotspots and hotels.

But four BRT schemes – all terminating in Barra – will help speed traffic by providing express lanes for air-conditioned, articulated buses holding 160 passengers or more.

The first 56km BRT opened in 2012 and the 39km Transcarioca began operating in June – along with a new international airport departures area – and is expected to carry 320,000 people daily and cut journey times by 60 per cent.

The 26km Transolímpica, due to open in January 2016, will link the competition centres in Barra and Deodoro and is expected to be used by 400,000 people per day. 

Finally, the 32km Transbrasil will connect Deodoro to central Rio and could benefit 900,000 passengers daily. However, Transbrasil’s tender date has been delayed and although work could begin in October, transport experts question whether it will be ready for the Games.

A new 16km underground line, a light rail transit service and revitalisation of Rio’s port will also ease congestion and benefit visitors.

The underground’s Linha 4, due to open early in 2016, will have six new stations linking Ipanema to Barra, and should carry more than 300,000 people daily.

A ride from Ipanema to Barra will take 15 minutes and central Rio to Barra will take 34 minutes.

Tough tactics

The Ministry of Justice’s Extraordinary Secretariat for the Security of Big Events (SESGE) co-ordinated arrangements for the World Cup and will do so for the Olympics too. 

Police averted the threat of large protests close to World Cup venues by establishing security perimeters 2km around the stadium.

The tactic was condemned by civil rights groups and failed to prevent nearly 100 ticketless Chile fans breaking into the Maracanã ahead of a game against Spain.

Police also used tear gas and batons against some demonstrators close to the cordon on the day of the final but the Brazilian government views World Cup security as a success given the fears of greater unrest.

In early August Defence Minister Celso Amorim met top military officials in Brasilia to discuss issues for 2016 such as intelligence, disaster prevention and event access.

Central to security planning has been the establishment of Police Pacification Units (UPPs) since 2008 in favelas previously controlled by drugs gangs. 

Around 40 UPPs are now in operation with nearly 10,000 Military Police officers. At least two helicopters will transmit real-time video to a co-ordination centre in Deodoro during the Olympics.

Dignitaries will be driven to events in a fleet of 36 armoured police sports utility vehicles with sirens and GPS systems.

The threat of terrorism is considered low and there are no signs that major political protests are likely, but the security demands for the Olympics are still far greater than on any World Cup city.

World Cup final day saw a record 25,787 security personnel deployed on Rio’s streets but Andrei Rodrigues, special secretary for security and safety at major events, says “several times” that figure will be called upon during the Olympics.

This article was written by Robin Yapp, HOST CITY’s reporter in Brazil, and was first published in the Autumn issue of HOST CITY magazine

The International Olympic Committee (IOC)’s Coordination Commission’s eighth visit to the “Marvellous City” of Rio de Janeiro gets underway on Monday, ahead of the IOC Executive Board meeting in the Olympic host city later in the week. 

The Coordination Commission, chaired by IOC vice president Nawal El Moutawakel, is working with the local Organising Committee and its government partners over the next three days, the IOC said, “to see how Rio’s preparations are advancing ahead of the 2016 Olympic Games”.

The inspection comes shortly after the vice president of the International Golf Federation (IGF) said construction on the golf venue is almost complete – a marked turnaround from the situation last year when concerns over venue infrastructure reached crisis point.

The IOC noted that, with the Games now just over a year-and-a-half away, Rio 2016 now has a number of Games-time initiatives underway, such as its ticketing programme, volunteer training programme and the Olympic Torch Relay. 

As well as hearing about these initiatives on the visit to Rio, the Coordination Commission will visit some of the Games venues and listen to reports on a number of key operational areas such as athletes’ services, sport, venues, National Olympic Committee services, International Federation services, accommodation, transport, marketing, media services and preparations for the Paralympic Games.

The progress of Rio 2016 came under intense scrutiny last year, reaching its nadir in April when IOC vice president John Coates described the Games preparations as “the worst I have experienced”. 

In less than a year, Rio 2016 appears to have turned the ship around - at least with respect to the golf course, which has received a vote of confidence from IGF vice president Ty Votaw.

"The construction aspect of it is virtually complete," he told Reuters on Friday. "There are a few items that need to be completed, some infrastructure things, but as far as the golf course itself and the design elements and the grassing of the golf course, that is virtually done.

"We just need to continue to impress upon everybody in Rio, the 2016 organisers and the land owners, that all resources need to be brought to bear to get the golf course in the condition that it needs to be to host a competition of this nature."

The course was originally scheduled for a test event in November 2015 but questions have been raised about whether the grass would be ready. Votaw said a test event would take place before Rio 2016 but did not confirm the timeframe.

"We want to get a sense of how the grow-in season goes over the next 60 to 90 days to determine what the chances are of a late '15 or early '16 test event.

The IOC Coordination Commission runs from 23 to 25 February and is followed by the Executive Board meeting, which takes place from 26 to 28 February.

It seems fitting that Japan, which hosted Asia’s first Olympic Games in 1964, will host the continent’s first Rugby World Cup in 2019, a year before the Olympics return.

Few countries could expect to host two of the world’s biggest sporting events in consecutive years but the Land of the Rising Sun has few equals in getting things done.

When 20 nations begin competing for the Rugby World Cup in September 2019, Japan will have had a decade to prepare since winning the right to host it.

The Tokyo Olympic Games, involving more than 200 countries and 28 sports, will begin on July 24 2020 – just seven years after the host city was announced.

Fujio Mitarai, President of Japan Rugby 2019, expressed delight when his country was awarded the Olympic Games, saying “the two events will work very well together”.

Excitement about the Olympics could encourage more Japanese to watch rugby, while the earlier tournament will provide valuable logistical and security experience.

Such benefits may largely be limited to the Olympic Stadium and surrounding area, however, given the lack of shared venues and difference in scale between the two events. 

Rebuilding the Olympic Stadium

The focal point for the World Cup and the Olympic and Paralympic Games will be the new 80,000-seater Olympic Stadium in Tokyo’s Shinjuku district. 

It will be built on the site of the 57,000 capacity Kasumigaoka National Stadium, which hosted the opening and closing ceremonies and track and field at Tokyo 1964, but is due to be demolished in the near future.

British architect Zaha Hadid’s original design has been revised but the Olympic Stadium will still be twice the size of London 2012’s stadium following an estimated $1bn of works. It will feature a retractable, arching 70-metre high roof.

It will host the World Cup’s opening match and final, as well as the opening and closing Olympic ceremonies, athletics, football and rugby sevens.

Both rugby semi-finals in 2019 and the third-place playoff are also likely to be played in it after Yokohama chose not to put forward its International Stadium – venue of the 2002 football World Cup final.

Japan Sport Council will own the stadium, which will be used for international football, national track and field championships, concerts and other cultural events post-2020.

Where will the rugby matches happen?

Most of the other matches at the 2019 tournament will be played in grounds with capacities between 20,000 and 45,000 used by teams in the J.League, Japan’s top football division. 

Japan’s World Cup bid said Hong Kong and Singapore would each host some matches, but both cities later withdrew in a blow to the goal of raising rugby’s profile across Asia.

Organisers insist they will still select host cities that can create excitement about the sport from 14 that have applied, ranging from Sapporo in the north to Nagasaki in the south. 

The final 10 to 12 confirmed venues will be announced in the first half of 2015.

Other than the Olympic Stadium, the biggest bidding venue is the 50,889 Shizuoka Stadium, home to Jubilo Iwata and Shimizu S-Pulse football clubs.

The smallest, with a proposed capacity of 15,000, is the Kamaishi Unosumai Reconstruction Stadium in an area devastated by the 2011 tsunami.

In addition to Yokohama not bidding, another surprise was authorities in Osaka putting forward the Hanazono Rugby Stadium, Japan’s oldest dedicated rugby ground.

The 30,000-seat venue opened in 1929 and the World Cup could offer an ideal opportunity to refurbish it and raise the capacity.

Games Foundation Plan

In February 2015 the Tokyo 2020 Organising Committee will submit its Games Foundation Plan to the International Olympic Committee (IOC), setting out a detailed vision.

There are 37 proposed competition venues, of which 22 need to be built and 15 already exist (including two needing major refurbishments).

Exactly half those to be built are due to become permanent legacies for the city, while the other 11 are either temporary or can be relocated.

The 1964 Games acted as a catalyst for Japan to make an extraordinarily rapid rise, from a country recovering from the devastation of World War Two to a beacon for development in Asia.

Projects included the Tōkaidō Shinkansen bullet train railway line between Osaka and Tokyo, 22 new highways, eight expressways and two subway lines.

Japan’s outstanding transport infrastructure was an important part of its 2020 bid at a time when the IOC may have wanted a ‘safe bet’ amid global economic uncertainty.

While Japan’s economy has its own difficulties, the nation’s developed status and pledge to host an “athlete-focused and compact” Olympics helped it defeat Istanbul in the final round vote.

The successful bid said 28 of Tokyo’s 33 competition venues would be within eight kilometres (5 miles) of the Olympic Village with many situated around Tokyo Bay.

But this pledge was thrown into doubt when the IOC recently urged Tokyo to consider more existing venues outside the capital due to rising labour and construction costs.

Impressively, three of the 1964 venues will once again host some of the world’s leading athletes.

Yoyogi National Stadium, which hosted swimming and basketball in 1964 and sport, concerts and conferences since, will host handball in 2020.

Masato Mizuno, CEO of Tokyo 2020’s bid, described it as “a fabulous venue combining traditional Japanese design with visionary innovation”.

Nippon Budokan, described by organisers as being to Judo “what Wimbledon is to tennis”, will again host Olympic Judo 56 years after it first did.

The Tokyo Metropolitan Gymnasium, situated next to the Olympic Stadium, will see table tennis action in 2020, having staged gymnastics and water polo in 1964.

Beyond the Games

Legacy planning has taken into account the social, developmental and sustainability agenda in the city’s long-term urban plan ‘Tokyo Vision 2020’. 

The Olympic Stadium lies in one of four large sports areas being developed under the vision, as does Musashino Forest Sport Centre in western Tokyo.

Due for completion in 2016, its gymnasium will host Modern Pentathlon and after the Games it will stage concerts, cultural events and local sports competitions.

Tokyo residents will also be able to enjoy facilities at the Olympic Aquatics Centre after the Games.

The centre will be remodeled and the number of seats reduced from 20,000 to 5,000 before it is opened to the public. It will still be used for national and international swimming events. 

Tokyo Metropolitan Government will own a number of venues, including the Aquatics Centre and Musashino Forest Sport Centre.

While the number of countries, competitors and venues in the Olympics dwarfs any other sporting event, it lags behind the Rugby World Cup in one respect – lasting 17 days, compared to 45 days for the latter.

This article first appeared in the Winter 2014/15 issue of HOST CITY magazine

HOST CITY: Does culture have a prominent enough role within the Olympic Games now?

Helen Marriage: I think it’s great that there should be a cultural aspect to the Olympic Games, but competitive art is not how the world is these days. There’s a sense in which art does different things from sport, and that whole thing about winners and losers isn’t really how most artists would think. 

What you’re dealing with in terms of the Olympics is a very big machine, which is very dedicated to the concept of winning and losing. I think a rebalancing of the significance of art and sport would be really interesting, though whether that can be achieved easily I have some doubt. 

The thing about art that differentiates it from sport is the uncertainty. If you are running a sport event, you don’t know who’s going to win but you know what the format is – there are rules and regulations. 

I think that London went as far as it is possible to have gone currently in terms of getting culture to be taken seriously as part of the Olympic effort.

HOST CITY: What was the cultural highlight of the Olympic Games for you?

Helen Marriage: I would of course say the project that we did for London 2012, by the director Deborah Warner and actor Fiona Shaw called Peace Camp. It was described by the New York Times as a “refugee camp from heaven” epitomising the story of the Olympics. It was a series of nine installations around the coast of the UK that welcomed visitors through the great poetry of our land. It was a beautiful, quiet, contemplative piece that showcased Britain as an island nation and it was really lovely.

There were really lovely things in London like Piccadilly Circus Circus, which was the opposite, with thousands of people and lots of energy. But the thing I loved about what we did was that it was the opposite of competition – it was really far away from London and you had to make an effort to get there. 

HOST CITY: What’s your opinion of public art projects like the Arcelor-Mittal Orbit?

Helen Marriage: I completely understand the motivation for doing it, to build something that was there during the Games and would be there for legacy. It’s not necessarily to everyone’s taste, but those monumental sculptures are always interesting and provoking debate is part of the function of art anyway. 

The thing about art is that it’s non-competitive – it’s about how an extraordinary, surprising, magical, unlikely idea can be conjured out of nothing. 

Money spent is money spent, but all these things – sport, art, music and religion are all manifestations of our culture and it’s always great to do so as a public voice.

HOST CITY: What are the benefits of artistic events and installations for the people that live in cities? 

Helen Marriage: There’s always the thing about looking at your city differently; and they can attract inward investment. 

If you look at something like poppies at the Tower of London for Remembrance Day that’s an artwork; it started very quietly. It’s a really simple idea, it’s made millions of pounds for charity, five million people have been to see it, it’s created a real buzz and sense of destination, it was moving to people. Whether you think it is great art or not is not the point – it’s that it captures public imagination.

The International Olympic Committee’s coordination commission has concluded that Rio de Janeiro is making solid progress on preparing to host the Games, but there is an “intense year ahead” with operational activities coinciding with a series of test events that pose “very aggressive timelines” for some venues.

IOC president Thomas Bach led a delegation to meet Brazilian President Dilma Rousseff, who pledged full support for the Games from “every level and ministry of [her] government as well as from State and City authorities.”

Bach also met with Rio State Governor Luiz Fernando Pezão, Rio de Janeiro Mayor Eduardo Paes and Brazilian Minister of Sports George Hilton, and joined the commission on a tour of the Barra Olympic Park.

Speaking at the end of the visit, commission chair Nawal El Moutawakel said: "We were pleased to be able to show President Bach that good progress has been made on the Rio 2016 Games. The advancements made on both the Barra and Deodoro Olympic Parks were very encouraging, with both areas on track to leave fantastic legacies to the people of Rio and the athletes of Brazil.

“However, the Rio team is now entering the most intense phase in the preparation for the Games, as they reach a new level of detail while planning numerous test events.”

Rio de Janeiro’s Games venues are set to host 21 test events in 2015.

“Rio 2016 will have a lot to deliver while still preparing for the Games,” said El Moutawakel.

“We were pleased to see that Rio and its government partners have put in place structures that will allow them to deal with what will be an intense year ahead, filled with thousands of details that will need to be dealt with before the Games. They will also need to ensure that the venues are delivered in time to host the test events.

“The golf course, velodrome and equestrian cross-country venues all have very aggressive timelines that will need to be met over the coming months.”

Carlos Nuzman, president of the Rio 2016 Organising Committee, said “As we move at high speed from the planning to the execution phase of the project, we are dedicated to delivering on our vision for the Games.

“In a project of this magnitude, some obstacles will always exist, but with the help of our partners at the IOC and the three levels of government, we will overcome them. Our joint commitment to deliver excellent Games with memorable celebrations is stronger now than ever.”

The IOC coordination commission was pleased with the level of unity shown by government partners with the Rio 2016 Organising Committee, “which emphasised the importance of having an integrated approach to the delivery of the Games, especially during a period which is as intense as the coming 17 months.”

Accommodation and transport were also highlighted as areas that the organisers need to focus on.

“A significant amount of work needs to be completed this year to ensure that the Games experience is delivered at the highest level for the athletes, participants and spectators,” the IOC said.

The commission was pleased to see that a number of engagement initiatives have been launched in Brazil since its last visit, such as ticket sign-up, volunteer recruitment, mascots and the Olympic Torch Relay.

Ticket sales are set to begin in late March. Volunteer training, torchbearer applications, and the cultural programme are due to get underway later in the year.

Nippon Telegraph and Telephone (NTT) Corporation and Asahi Breweries have both signed as gold partners of the Tokyo 2020 Olympic and Paralympic Games, within the space of two days. 

On Monday, the Tokyo-based NTT Corporation signed as Official Telecommunications Services Partner.

NTT Corporation will provide telecommunications services for hosting the Games. 

On Tuesday, Asahi Breweries was announced as the second Gold Partner in the “Beer & Wine” category. 

The world’s highest earning telecommunications company, NTT also worked on Japan’s three previous Olympic Games: Tokyo 1964, Sapporo 1972 and Nagano 1998.

"NTT has a long and distinguished history of connecting people across the length and breadth of Japan, and it is my earnest wish that we will be able to work together to further strengthen bonds between people and ensure that we deliver a successful Olympic and Paralympic Games in 2020," said Tokyo 2020 President Yoshirō Mori.

In today’s world, security is a major function of the telecommunications partner. 

“With the rapid evolution of ICT (information and communications technology), the Tokyo 2020 Olympics and Paralympics require telecommunications convenience to be accompanied by safety more than ever before," NTT said in a statement.

"In addition to helping make the Games' telecommunications safe, secure, and welcoming, NTT is taking advantage of the Group's telecommunications related security technologies and its telecommunications service infrastructure inside and outside Japan, endeavouring to act as a 'value partner' in providing an unprecedented level of hospitality to the Tokyo 2020 and other relevant organisations, as well as competitors and guests from Japan and overseas."

The second Gold Partner to sign, Asahi Breweries, is already a Gold Partner of the Japanese Olympic Committee. 

“As becoming the Tokyo 2020 Gold Partner (Beer & Wine), we are greatly looking forward to support not just the Japanese national team, but also every single athlete competing in the Games, allowing them to perform beyond their limits, and convey the message of the magnificence of having hopes and dreams to the children who bear the future,” said Akiyoshi Koji, president of Asahi Breweries.

“Asahi Breweries has an excellent slogan, which translates roughly as ‘Let’s share the emotion,’” said Mori. 

“This slogan very much echoes the efforts of the Tokyo 2020 Organising Committee to support athletes in their endeavours and to provide a stage where that emotion can be shared.

“During the Games, the whole of Japan will be raising their glasses and cheering on the athletes, and we are looking forward to working closely with Asahi Breweries to share the emotion of the Tokyo 2020 Games.”

The Tokyo 2020 organising committee is reported to be targeting $1.1bn of sponsorship revenue to fund staging the Games, with the top tier gold category said to be valued at $128m. At these prices, Tokyo 2020 could already be 30 per cent of the way towards its sponsorship revenue target. 

The domestic sponsors of the organising committee are distinct from the International Olympic Committee’s global TOP sponsorship programme, which also makes a major contribution to hosting the Games while supporting the Olympic movement worldwide and includes Japanese companies Bridgestone and Panasonic.

Bach wants the often criticised bidding framework to be transformed into an “invitation for discussions and partnership” as opposed to a generic tender process.

Recent struggles with the selection process for the 2022 winter Olympic Games have cast the current method in an unfavourable light.

Only Beijing, China and the Kazakh city of Almaty remain as candidates after Oslo this month became the latest potential host to drop out the running. Norway’s government opted out of providing the necessary financial support to host the multi-sport showpiece amid concern over prohibitive costs.

Oslo followed Lviv in Ukraine, Krakow in Poland and Stockholm in Sweden by pulling out of the race for the 2022 winter Olympics, while public referendums put paid to bids from Munich in Germany and St Moritz in Switzerland.

At its two-day meeting in Montreux, Switzerland, the IOC executive finalised proposals that its full membership will vote on this December in Monaco. 

As quoted by the Associated Press news agency, Bach said: “What we did in the past was send out a paper at a certain point in time saying, 'If you want to bid for the games, here are the conditions you have to fulfil, so you better tick all the boxes in the questionnaire because otherwise you have no chance.

“In the future, we want to invite potential bidding cities to study how Olympic Games would fit best into their social, sports, economic and ecological environments, then present this plan to us. Then we are ready to discuss and give our advice rather than just judge what has been presented to us.”

One measure rejected under Agenda 2020 was the reinstatement of member visits to candidate cities, which were barred in light of the 1999 vote-buying scandal that marred Salt Lake City’s successful bid for the 2002 winter Olympics.

In other news, Israeli company International Security & Defence Systems (ISDS) claims it has secured the contract to plan and coordinate security arrangements at the Rio 2016 Games under a deal worth $2.2bn (€1.7bn).

ISDS vice-president Ron Shafran told IsraelDefense magazine of the firm’s tie-up with the local organising committee. ISDS has previous Olympic experience at Barcelona 1992 and Sydney 2000, while it also worked on the 2010 Fifa World Cup in South Africa.

IOC Vice President Sir Craig Reedie will discuss bidding procedure with other rights holders and cities at HOST CITY: Bid to Win in London on 28th October. Register at www.bidtowin-hostcity.net