City Branding

Major events can have an incredibly positive impact on their host cities and citizens.

International sports governing bodies are now more than a hundred years old, many having emerged in response to the rise of international sporting events: FIFA was established in 1904 and the IAAF

Cities are embroiled in increasingly intense competition for branding, with digital and social media having transferred marketing from city officials to citizens, according to the president of Euro

Attending HOST CITY 2015 in Glasgow on 9th and 10th of November is an attractive opportunity for cities to get ahead in the competitive international market of hosting major events, according to ke

The Olympic rings have been a constant presence at each Games since 1920.