A new fixture has appeared on the calendar of international multi-sports events. The European Championships, taking place for the first time on 1-12 August 2018, has been described by observers as either a repackaging of existing championships or a serious challenger to the European Games – the continental mega event initiated by the European Olympic Committees (EOC) at Baku in 2015. 

The organisers themselves describe the event as a “coming together of existing championships”. Six sports – aquatics, cycling, golf, gymnastics, rowing and triathlon – will be hosted in Glasgow, with athletics taking place in Berlin from 7-12 August. 

The concept is run by and on behalf of the European Federations: European Athletics; Ligue Européenne de Natation (LEN, or European Aquatics); the European Cycling Union (UEC); World Rowing (FISA), the European Triathlon Union (ETU); the European Union of Gymnastics (UEG); and the European Tour and the Ladies European Tour as Golf Europe combined. 

The broadcast partners for the event are the European Broadcasting Union (EBU)’s free to air members.  
“We were very happy to see that Glasgow and Berlin were supporting the idea and particularly that the federations took this major step forward to agree to this concept of having their European championships under one umbrella in the two cities,” says Stefan Kürten, Director of Eurovision Services & Sports Rights at the EBU.

Elevating sports together
“For us, this is a milestone in the development of sports in Europe. This concept will clearly contribute to maintaining European sports on this level where it belongs,” says Kürten.
“We want the public in Europe to focus on the top Olympic sports in Europe. We want to show to the public the top athletes in these sports that are already visible on free to air, and we want to centralise that. 

“By centralising them we are not creating an additional event; it is bundling existing events. We as broadcasters are not interested in more events. There is sometimes the belief that the more you create, the more interest you generate. I can say from a broadcaster’s perspective this is wrong. You have to focus on the top events and make them even more valuable. 

“Therefore we think there will be an increase in audience by these multi-sports events so that will be to the benefit of the sports and of the host cities and clearly also to our benefit.

“On top of that, we think by putting these events together we also want to emphasise the relevance and importance of European sports, because the cradle of the Olympic sports is Europe and we are afraid that if that part falls, gets weaker, that has an impact on world sports and we don’t want that. We think as broadcasters: let’s promote the strongest, push it further, and be creative and innovative. 

“The message that we got back from the members was that the broadcasters were extremely pleased with such a milestone event. We have 23 broadcasters with us already – the top broadcasters – and they will be all the main channels.”

Frank Kowalski, Managing Director of the Berlin 2018 local organising committee says: “Working together with Glasgow, we are really proud to be in the first move of this European project. 

“For the city and for us it wasn’t easy because the situation came after awarding the 2018 European Athletics championships to Berlin. But we are totally convinced that this is the right step for the summer sports to get the power against other sports like football. 
“We all have to learn not to produce what we like to produce, but what our clients like to have. I am convinced that we will have a lot of synergies and will take every opportunity we have for us, for the European Athletics Championships and for the city of Berlin. We have strong partners and we are getting closer and closer through the collaboration – and it makes sense.”

Scheduling around the crown jewels
“In athletics it’s very important that our time schedule is respected,” says European Athletics President Svein Arne Hansen. “We have a long tradition in having our biennial Championships in this week and we made very sure from the beginning that our prime time had to be protected. We agreed that with LEN and with our Glasgow friends.

“This is the jewel in the crown for European Athletics and we have to protect that jewel and I think we have achieved this – we’ll soon be ready to give out the timetable.”

Paolo Barelli, President of LEN says: “What we are doing is very easy, it is not so complicated. The first period, the first part of the Championships, is for aquatics. The second part is for track and field, with one day of overlapping.”

“It is a coordinated approach,” says Kürten. “The idea is to have as few overlaps as possible but to have a natural flow of medal ceremonies and heats so we have on-going interest that is well coordinated.”

Colin Hartley, Championships Director of Glasgow 2018 says: “The collaboration to create a schedule that works for as many reasons as possible is already at version one. When we unveil that schedule it will be as good as we can achieve in terms of city, sport and of course for the broadcast viewers.”

The challenge of selling tickets
Tickets go on sale on 22 August 2016 – the day after the Rio 2016 Olympic Games finishes. Berlin has the biggest sales challenge, in filling the 74,475 seat Olympiastadion.

“For us it’s a very big task to fill the Olympic stadium in Berlin,” says Arne Hansen. “But I hope that all the excitement of what’s happening up in Glasgow will carry over to people in Berlin, so people will see next week we are in Berlin to see the athletics.

“We have gone into it with open eyes, even if this contract was signed before my election, which was one year ago. I am fully enthusiastic and behind it.

“We all remember Berlin 2009 and that incredible atmosphere. It was really something, because of one thing; you had the local athletes plus some superstars from Jamaica. But local athletes are what you need. 

“I am sure that the German federation will bring the best out in this Championships. 74,000 is a very big thing to sell, but if somebody can do it in Europe, Berlin can do it. We hope that they will have bigger viewership and more people coming to the stadium than ever.”

In Glasgow, the organisers are looking into possibilities for ticketing across the different sports. 

“On the back of the Commonwealth Games in Glasgow, the appetite for sports is very much there,” says Colin Hartley, Championships Director of Glasgow 2018.

“People going to sports they haven’t seen before is a proven thing that they are interested. So on the back of that, we will definitely bring ticketing together. And we’ll be promoting the events in Berlin as they will in Glasgow. For the spectators, online and social media will be very much a seamless experience.”

A threat to the European Games?
The next European Games is due to take place in 2019, with EOC President Patrick Hickey having stated in November 2015 that Russia would be the preferred host. 

However, Russia’s Sports Minister Vitaly Mutko is reported to have said that Russia never applied to host the Games and would be too busy to host any other major events until 2020. And with Russia’s participation in athletics at the Rio 2016 Olympic Games under threat from doping revelations, the country’s suitability to host the European Games is also under scrutiny.

Hickey and EOC Vice President Janez Kocijancic both contacted Host City to say the EOC would not be making a statement on this matter “for the moment”. 

Hickey also referred Host City to a letter he sent to the European Federations in which he stated that their contract with the European Championships management company would violate EU competition law, as it seeks to restrict them from "competing in another multi-sport continental event within a year of the conclusion of the 2018 European Sport Championships".

“I haven’t spoken with Patrick Hickey since the latest news about Russian internal things going on there,” said Arne Hansen at SportAccord. “We have an agreement with the EBU; our best athletes will be in Berlin. And if the conditions are right we will also be in the European Games.
“There will not be a European Athletics Championships of any kind in the European Games – no youth, junior, under 23, or senior. But I don’t say it will be low level. Athletics is a big sport; hopefully we can find other interesting things to put in the Games. I am not saying no to new competitions; that would be against my nature.”

It is also uncertain whether the EBU will put its weight behind the European Games. “We have had discussions, we have looked into it,” says Kürten. “It was difficult to follow the European Games on TV, there was not such broad interest in Europe. We think this is a bit of a different event, so for us it was clearly relevant to focus on the top sports.”

Barelli is keen to stress that the European Championships is not a threat to the activities of the European Olympic Committees or the other European Federations. “We are not creating any European Games. I know that someone tried to make some misunderstanding about that. Track and field manages its own championship; I don’t want to interfere with its championship, and track and field is not permitted to interfere with my championship.

“What we are doing is putting together seven sports, with the help of EBU, with the help of the family, with the help of Glasgow, just to have something more to add to the value of each discipline. It was very difficult to create but when someone put their mind to this project is was easy to answer the question why. We think this is going to be a good format for the future.”

Big host city sought for 2022
No additional sports are being considered for the 2018 event, says Kürten. “We didn’t want to overcharge; the idea was to go with specific group of sports that couldn’t clash; it couldn’t be too long. If you have the first edition of such an event it’s good to start with quality and not to overload it.”

If 2018 is successful, the European Championships will take place again in 2022. Arne Hansen says: “We have, together with EBU, together with other partners, set criteria for 2018. I that is fulfilled, we will go along with 2022.”

European Athletics already has 11 countries bidding for their 2022 Championships, in a process that was launched before the possibility of the combined event arose. 

“It is a huge thing that we already have 11 countries in Europe bidding for the 2022 European Athletics Championships. We will go out to them, together with the other sports, to find potential bidders from the 11,” says Arne Hansen. “We have already started a bidding process, so it would be very hard to go outside those 11 countries to find the next organiser for the next European Athletics Championships.”

Kürten says the aim is to award the 2022 European Championships to a major European city. “The interest when looking at host cities is clearly there; in this respect we expect this to materialise in a big city – that’s what we are trying to achieve.

Asked if the next edition will take place in just one city next time, Kürten said “It’s too early to say. That’s open; probably one city”.

This article is Host City's coverage of a European Championships media roundtable at SportAccord Convention, with further input from the EOC.

London’s first Lumiere light festival closed on Sunday 17th January at 10.30pm, having transformed the city’s streets and buildings with 30 spectacular artworks. First estimates put the numbers of visitors at over 1 million attending the festival over four evenings.

Developed by creative producers Artichoke and supported by the Mayor of London, Lumiere London turned King’s Cross and London’s West End, including Leicester Square, Piccadilly, Regent Street, St James’s and Carnaby into a magical pedestrian playground and encouraged Londoners and tourists alike to explore the heart of the capital and view it in a new light.

“I am thrilled by the success of Lumiere London, which has brought a wonderful burst of imagination, colour and creativity to our city’s streets in the middle of cold, dark January. It could not have happened without the input and support of the many businesses and agencies who helped to make it happen,” said the Mayor of London Boris Johnson.

“We have been astounded by the crowds, which exceeded all our expectations and brought a boost to the West End and King’s Cross and are delighted by the response, not just from Londoners, but visitors from around the world.”

Lumiere was created by Artichoke in Durham in 2009, and has been recommissioned by Durham County Council every two years since then. In 2013, Artichoke also produced Lumiere in Derry~Londonderry UK City of Culture, commissioned by Culture Company 2013. In November 2015, the festival returned to Durham for the fourth time, attracting an estimated 200,000 visitors to the city.

“It’s been an unprecedented four nights for London and the turnout has been extraordinary,” said Helen Marriage, Director of Artichoke. 

“Over a million people came to experience something truly magical and unusual: this great world city turned into a temporary pedestrian playground.

“While the success of the festival did mean that contingency measures had to be put into place occasionally to help keep the crowds moving, the atmosphere has always been amazing. This festival has been about more than seeing the art. It’s about people sharing public space and re-discovering the city’.”

Over 200 volunteers from across the capital were recruited to support the festival through Team London, the Mayor’s volunteering programme for London.

Business boost

The festival is said to have brought a significant year-on-year uplift in food and beverage sales to businesses in London’s West End and King’s Cross, with anecdotal reports of double digit growth from restaurants, cafes and bars.

With founding support from Atom Bank, Bloomberg Philanthropies, Heart of London Business Alliance, London & Partners and King’s Cross, plus additional support from a host of partners and sponsors, including Westminster City Council, Lumiere London presented installations by 30 international artists, at some of the city’s most iconic locations. 

The creative power of Lumiere was accompanied by a boost to business in the city. Karen Baines, Heart of London Business Alliance representing over 500 businesses and 100 property owners in Leicester Square, Piccadilly and St James's said “The atmosphere in Leicester Square, Piccadilly and St James’s has been absolutely electric with footfall increasing by 18% year on year on Thursday and Friday from 6pm to 11pm, as visitors flocked from far and wide to see our globally renowned cultural landmarks transformed.

“Our vibrant evening economy saw a significant boost with West End restaurants, cafes and bars reporting double digit growth in sales as visitors made the most of what was on offer to make it a night out and an evening to remember.”

How London came to life

Audiences from across the world were enthralled by artworks including a glowing tropical garden filled with giant plants in Leicester Square Gardens and a technicolour animation featuring the faces of some of the UK’s best-loved TV and film stars, projected onto BAFTA, 195 Piccadilly. At Oxford Circus, which was closed to traffic during the festival, people lay on their backs gazing up at 1.8 London, Janet Echelman’s beautifully illuminated aerial sculpture strung between buildings at Oxford Circus.

Along Regent Street, pedestrianised for the event, crowds gathered to see Elephantastic!, a 3D, larger-than-life projected elephant stomping through the Air Street arch, while in St James’s visitors gazed at the ethereal Les Voyageurs – sculpted human forms flying high above the buildings. At Westminster Abbey, audiences stood mesmerized by The Light of the Spirit, a digital painting by French artist Patrice Warrener, who had bathed the Abbey’s West Gate in an electric riot of colour. 

In Carnaby, on Broadwick Street, visitors gathered around Julian Opie’s animated LED monolith – Shaida Walking. The piece has been commissioned as a permanent installation and will be illuminated during the day as well as at night.

Aquarium, Benedetto Bufalino & Benoit Deseille’s iconic red telephone box filled with exotic fish at Grosvenor Square, was a firm festival favourite, drawing audiences to the leafy garden square in Mayfair. The square was also a temporary home to Elaine Buckholtz’s abstract digital painting, which uses light and music to re-imagine Van Gogh’s painting All Night Café.

Hundreds of Londoners of all ages played their part in the festival: from donating a recycled plastic bottle to the glowing Plastic Islands installation by Luzinterruptus in the Trafalgar Square fountains, to appearing on film in the spectacular Circus of Light projected onto the Granary Building at King’s Cross. 500 children also took part in workshops at schools in the area to help make Joining the Dots and Litre of Light, both also at King’s Cross. 

Founding Partner Bloomberg Philanthropies and Artichoke also hosted a sold-out Lumiere London Symposium, “The Heart and Soul of the City”. Speakers including Lumiere London artists, cultural pioneers and leading policy makers, shared their visions for the public realm, and how artists and communities can transform it. 

Over the last few years, the increase in costs to host major sport events has been astonishing. As a result, in the midst of a global economic downturn, many countries have shied away from bidding and hosting major sport events due to the huge investment and infrastructure needed to host a safe and successful event.

 
As the last 12 months have shown, the sports industry is facing a period where it isn’t just the bidding cities that need to do the convincing, but also the rights holders of those major events too. Major sports events are fast becoming a luxury that few can afford.

Take the Olympic Games as an example, the International Olympic Committee (IOC) has already taken a lead to try and reduce the cost of bidding for and hosting the Games through its Agenda 2020 programme, with many other major continental and multi-sport events beginning to follow suit and thinking harder about how to reduce costs in order to attract bidding cities. 

What is apparent is that – in the face of constantly evolving threats and risks and growing security costs - many aspiring host cities and countries now simply cannot afford to host major sport events, particularly in the face of many social, economic and political challenges that face countries around the world today. 

Budgets have overrun on numerous occasions for major international sporting events with many of these costs being borne, more often than not, by the host city and the public purse.      

But what part does security play in the cost cutting debate and what can be done to reduce the costs when planning for security?

Many agree that security has a vital role to play in the success of any major sport event or venue, as well as the overall spectator experience, however over the last decade major event security costs have spiralled in the face of huge international uncertainty and other emerging security threats. This year alone, over R$400 million (approx. US$100 million) will be spent on public security by Rio de Janeiro in the lead up to next year’s Olympic and Paralympic Games. All of this, in the face of a huge economic downturn taking place in the country. 

As part of our work at the ICSS, our team of international experts have dedicated themselves to help develop a more cost effective approach to major event safety and security, as well as encouraging a more coordinated, international and long-term effort to enhance understanding about safety and security issues threatening sport.  
It is clear that the industry - both sport as a whole and the security sector - is at a turning point in the evolution of major sport events and that public and private bodies must be more creative in the way it cuts costs, without cutting corners. 

One approach the ICSS firmly believes in to help host cities in this area is to integrate security planning from the start to ensure that all aspects of security are covered – and in a timely manner.  

Based on years of international experience and research, the ICSS has developed cutting edge models to help secure host cities and countries achieve this and will hopefully serve as a master guide to major event security planning.
It is also critical to perform a thorough threat and risk assessment at an earlier stage of the event life cycle. Resulting from this, security planning and budgeting can be prepared and then  integrated into sport facility security design from the very beginning. 

As we have seen in the past, last-minute surprises and reactive approaches to a security issue have been costly for many host cities, with significant amounts on public money being spent on hiring private security firms or other public sector resources (e.g. police forces, military) being called upon at the last minute in order to fill a security gap. An example of this was London 2012, which exceeded its original security budget by roughly 105%!

By integrating security right from the beginning of the design phase for venues, organisers can make significant savings by identifying potential threats to the event and venues at an early stage in the process and thus preventing rework, delays, penalties and incorrect use of materials later on. 

It is also worth remembering that security at a major event is not just about the venue. It is also about creating a safe and secure environment in other public areas like fan zones and public viewing areas to ensure spectators have peace of mind and can fully experience a city or country by using local infrastructure to create that ‘special’ atmosphere that many organisers are looking for. 

Since athletes, fans and VIP’s have to move between locations, it is also crucial that route and transport security is also fully integrated into the overall design and operations of an event. This requires a significant level of security planning and communication, particularly with the material screening facilities required to screen all goods that enter a venue. 

Through our work here at the ICSS, we have noticed that not enough events at the moment think about how security design of their sport venues impacts on the wider security planning and user experience. By bringing on board the security consultant from the early stages, potential operational problems can be identified from the outset and avoid costly changes to the venue or awkward workarounds once the venue has been built.

Looking ahead, as major events and the industry continues to look at new ways to reduce costs, it is important that security plays its role too. At the ICSS, through our ongoing work helping to secure venues and major events, our experts are contributing and continuing to look for new, cost-effective ways to protect those who attend major events. 

Nevertheless, it is important though that sport does not lose sight of the many new threats in the world today and that we do all we can to ensure the highest levels of safety and security for fans, athletes and the many others that love and attend sport events. 

This can only be achieved by major events bringing on board the security consultant at an earlier stage and recognising the numerous benefits that  a thorough threat and risk assessment and an integrated approach to security can have on an event – both operationally and on the bottom line. 

Malcolm Tarbitt is speaking at Host City 2015

Gymnastics and Golf are to join the prestigious line up of leading sports who will stage their European Championships together in 2018 for the first time in their history, the sports’ European associations announced on Friday.

The dates of the inaugural Championships were also confirmed as the 1st to 12th August 2018.

The two new sports join Athletics, Aquatics, Cycling, Rowing and Triathlon, who have decided to come together for the first time for the European Sports Championships which will be staged in the Host Cities of Glasgow and Berlin.

 “One of the challenges this project had to face was to create a programme that could offer the best conditions for athletes to express themselves while also creating interest for the main TV networks in Europe. The result of very fruitful discussions allow me to express my satisfaction that Glasgow and Berlin will showcase one of the best events of all time,” said Paolo Barelli, President of the Ligue Européenne de Natation (European Aquatics.

“Each individual European Federation will create a fantastic programme that will maximise interest and LEN is proud to be a pioneering partner of such an ambitious project that will contribute significantly to the development of sport.”

The European Artistic Gymnastics Championships will be staged in Glasgow at the SSE Hydro while the brand new European Golf team championships will take place at Scotland’s prestigious Gleneagles course.

 “It is very exciting for Golf Europe to be invited to join some of Europe’s leading sports in the inaugural European Sports Championships, with three new European Golf Team Championships for female, male and mixed teams,” said Keith Waters, The European Tour’s Chief Operating Officer and Director of International Policy.

“This is part of our vision of encouraging all European nations to participate in golf, and it is fitting that Gleneagles will host the first staging of this event, having been the venue for last year’s Ryder Cup, when Europe memorably united through team golf.”

Berlin will host the 2018 European Athletics Championships from the 7th to 12th August, with Glasgow hosting the six other European Championships over the 12 days.

“As one of the key sports, European Athletics has been happy to lead the process in the creation of the principles of good governance for the inaugural European Sports Championships, and we are pleased to move forward with this strong framework in place,” said European Athletics President Svein Arne Hansen.

“We are looking forward to a fantastic European Athletics Championships in Berlin in 2018 as part of this exciting multi-sport concept. We are sure the European Sports Championships will bring additional values and benefits to athletics in Europe and to the Berlin championships.”

The partnership between European Athletics, Aquatics (LEN), Cycling (UEC), Rowing (FISA) and Triathlon (ETU) welcomed European Gymnastics (UEG) and Golf Europe is set to create a major new multi-sport event on the world stage, attracting a projected television audience of around 850 million and an even wider audience via multiple digital platforms.

The newly-formed European Sports Championships 2018 Board 2018 Board also ratified the organisational rules and decision-making processes to ensure strong governance going forward.

This innovative new approach by the governing bodies, who announced their plans earlier this year, brings the existing European Championships together from seven sports in a sustainable format once every four years in order to continue building their prestige, profile and media exposure.

Around 1,500 athletes will compete in Berlin as part of the European Athletics Championships while approximately 3,025 athletes will visit Scotland for the other six events.

All seven Championships will be staged within the agreed date window.

“With all the sports now confirmed for 2018 Glasgow is again ready to show the excellence and innovation with which it can stage world class events on the global stage,” said Councillor Frank McAveety, Leader of Glasgow City Council.

“Major events have become a crucial part of our city’s economy and we can now look forward with tremendous excitement and focus to partnering with this fantastic group of sports to continue to create opportunity and help improve health and well-being outcomes for our citizens.”

The European Broadcasting Union (EBU), the consortium for the continent’s public service free-to-air broadcasters, will be the broadcast partner for the combined championships, which are expected to generate more than 2750 hours of programming across Europe’s biggest broadcasters.

EBU President Jean-Paul Philippot, said: “With seven sports now part of the first edition, the European Sports Championships will be the centrepiece of the sports season in Europe and public service media is proud to participate in the promotion of European sports and its athletes through extensive free-to air coverage across television, digital and radio.”

The Golf event will be staged over 5 days and include men’s team, women’s team and mixed team competition.

Two male and female athletes per nation will participate, with the top 16 European nations included.

The Gymnastics event will include both the Men’s and Women’s Artistic Championships, with around 600 athletes competing in Glasgow over six days.

“We are really excited to be included in the 2018 European Sports Championships as it represents a huge opportunity for Gymnastics to further raise its profile right across Europe,” , said Georges Guelzec, President of European Gymnastics.

“We can also think of no better city than Glasgow to host our 600 competitors who will compete in the men’s and women’s European Artistic Championships.”

Innovative event hosting formats is a key theme of Host City 2015, which takes place in Glasgow on 9th to 10th November. Register your attendance at www.bidtowin-hostcity.net

When in 2008 the northern English county of Durham and its small historic city became a unitary council – the fifth biggest in England – it was golden opportunity to build a new events and tourism strategy for the region. 

“One of the things that became obvious was the need to change the narrative, both regionally, nationally and internationally about Durham, which was seen as a former industrial area,” George Garlick, Chief Executive of Durham County Council, told HOST CITY.

Durham put in a bid to be the UK’s first City of Culture in 2013 – a bold move for a city of less than 40,000 people. In the end, the title was awarded to Derry~Londonderry, but Durham decided to press on with its ambitious programme of cultural events anyway as a way of attracting visitors to the region. 

It was through this work that the possibility of hosting the Lumiere festival came about, a huge light festival owned by a small and innovative arts events company called Artichoke. 

“It was one of those fortuitous things. Artichoke were planning a major festival of light elsewhere in the UK and that fell through, and they’d got backing from the European Commission and Sky Arts at that stage,” says Garlick.

“So it was a fairly fully developed proposition, and on hearing that we were raising the flag for major events here in Durham, they came to see us and we said ‘yes, that sounds great’. In 2009, pretty much at the drop of a hat, the first Lumiere festival was put on.”

Durham has hosted Lumiere every other year since then, with the city investing GB£400,000 in the event for 2011 and 2013. These sums have been matched by the Arts Council, with additional funding from the European Commission and a significant amount of private sponsorship and a major grant from VisitEngland.

Lumiere had a huge impact, with 175,000 visitors coming to see the light festival in 2013. National newspapers published double page spreads on the event and the international broadcaster BBC World ran a one minute clip of the show on its rolling news coverage for 24 hours. 

“It’s a really interesting balance of something that’s working for the local population, but also being attractive to people visiting for the first time,” says Helen Marriage, director of Artichoke. “Just over half the visitors that we count through our evaluation come from the immediate city, 17 per cent from the wider region and the rest from outside.”

The increase in tourism over the period that Durham has been hosting Lumiere is impressive. “VisitEngland said we were one of the fastest growing tourism areas over the last three years – we are up 150 per cent in Durham itself and nearly 20 per cent across the county,” says Garlick.

“The increase in the visitor economy in each of the last three years means a huge increase in employment. It’s not just the people who are actually employed for the festival – the major change is the structural change in Durham as a tourism destination. 

“The festival actually generates GB£5 million directly in restaurant sales, overnight stays and so on in the local economy. We’ve seen a lot more people coming from both Europe and in particular America.”

Lumiere is a very successful flagship event, but it’s not the only contributor to Durham’s success. 2013 was a particularly big year for the city.

“We had the Ashes test between England and Australia at riverside stadium, where England won the Ashes to baying and excited crowds, which was terrific. We had the Lindisfarne Gospels exhibition, which came up from the British Library – 100,000 people bought every ticket available for the three months that it was on. We had cycling events, a brass festival – but Lumiere is the jewel in the crown.”

The good news continued in 2014, with Durham County Council being named local council of the year. “It’s a city and county that really punches above its weight,” says Marriage.

“It’s tempting to think that it’s an impoverished area with a decline of traditional industry, but that’s not the impression you get when you are here. It’s a place on the up and people are making it work – and events are really part of that culture.”

Durham’s long term strategy is hinged around Lumiere, but another important cultural event is the fast-growing Durham Book Festival. “The world heritage site between the cathedral, the castle and the university has a number of display venues, so there’s a programme worked out in advance for that,” says Garlick. 

“In 2015 there will be a major exhibition of the Magna Cartas, which are in the cathedral’s ownership to coincide with the anniversary of the signing of the Magna Carta.”

In October 2015 the Rugby World Cup comes to St. James’ Park in Newcastle, just 15 minutes from Durham. “I would hope, as we’ve seen in many previous large events and when we saw the Olympics were on, we’ll see a lot of people visiting Durham,” says Garlick.

“Durham hotels traditionally pick up a lot of business from anything major that’s happening in Newcastle because it’s an attractive place to stay and a 15 minute train journey, so the Rugby World Cup will be really good for us.”

The next Lumiere festival takes place in November 2015. “We’ve recently agreed a package with the Arts Council, which will allow us to do it next year and in 2017,” says Garlick. 

The city consulted with the local people and businesses before agreeing to host the event again. “The feedback has been overwhelmingly positive from the public, but particularly from businesses who think this is working really well in terms of hoisting Durham’s flag,” says Garlick. 

“It’s a huge project that takes about 18 months to plan,” says Marriage. “So we are a year out and we are looking at all the logistics – traffic planning, crowd management, where the installations might go, technically what they might need.”

Helen Marriage was one of the speakers at HOST CITY Bid to Win conference on 28th October 2014, on a panel called “Bidding for the Right Event”, alongside the owner of a very different event, Peter Tindemans of Euroscience – which awards the EU City of Science. 

“It was really fascinating to begin to think about what we do from the other end of the telescope,” says Marriage. “So hearing Peter Tindemans talk about the fact that he saw Euroscience as a property that he could get cities to bid for – that’s never the way we work, we are always trying to persuade people to let us do what we do.”

Lumiere also took place in Derry last year as part of the closing celebrations for the first UK City of Culture, and there are many other events that Artichoke produces. “We are working in London, Northern Ireland, we are looking at something in Wales. We are increasingly invited to do things internationally.

“But even if cities invite us, they don’t really get what it’s going to be like and all the compromises everyone is going to have to make. Very often an artist will say ‘I really want to make something here’, and we set about the process of persuading the authority that they want to fund it and that they can accommodate it. It’s always tough the first time you go into a place.”

For more information visit www.lumiere-festival.com

SportAccord Convention has announced that PwC will be a Gold Partner for this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Sochi, Russia.

The agreement marks PwC’s third year as a Gold Partner. “SportAccord Convention is important to us as a platform for connecting with sport industry decision makers and speaking with them about the issues critical to their success. It gives us a chance to engage with delegates in an open, constructive atmosphere,” said Robert Gruman, who heads PwC's Global Sports Mega-Events Centre of Excellence. He continued:

“This year, we are proud that our colleague Hazem Galal, PwC’s Cities and Local Governments Consulting Global Leader, has been asked to deliver the keynote address on Legacy. In connection with that, we also plan to carry out a Sporting Leaders Survey on Legacy in partnership with the SportAccord Convention World Sport & Business Summit organisers.”

The PwC delegation to the Convention includes people from key territories across their global network – from Switzerland to the Middle East, and from the United States to Russia.

“Our Gold Partnership with PwC continues to be of great value to us as an organisation and we are delighted to have PwC deliver the keynote address.” said Nis Hatt, Managing Director of SportAccord Convention. “We are very pleased that the partnership is continuing and that we are able to provide a platform for PwC to meet its business objectives.”

PwC’s Sports Mega-Events Centre of Excellence comprises a network of professionals experienced in bringing value at all phases of the sports mega-events lifecycle.

The SportAccord Convention World Sport & Business Summit is a unique opportunity for key decision-makers in sport to engage with business leaders across 25+ industry sectors. The 6-day event features a dynamic exhibition, LawAccord, City Forum, the SportAccord Convention Village and Sports Demo Zone, as well as hosting the annual general meetings of governing bodies of world sport.

For more conference information, including the Official Schedule and Conference Programme, or to register as a delegate, visit www.sportaccordconvention.com

“Nothing had really been done on this scale before,” Tom Jones, principal of Populous, the practice that designed London 2012’s temporary venues, told delegates at International Sport Event Management Conference in London.

“There was a significant amount of temporary venue work going on at golf championships, temporary music festivals and those sorts of things, but this was quite unique.”

London 2012’s venue masterplan was not just unique; it was nothing short of revolutionary. Historically, the majority of Olympic Games venues would be built to last, but designed with the requirements of the short-term event in mind. This meant a relatively small amount of temporary overlay was required; it also resulted in a legacy of underused venues.

London 2012 subverted this norm. Only six of London 2012’s venues were new and permanent. The remainder consisted of existing world-class venues like Wembley Stadium, Wimbledon and Lords, supplemented by more than 20 temporary venues.

“We had a very high dependence on temporary structures because of the ‘no white elephants’ approach – not building where there was no legacy use,” explains James Bulley, CEO of Trivandi and former director of venues and infrastructure at the London Organising Committee of the Olympic and Paralympic Games (LOCOG).

While this was clearly a revolution in terms of sustainability, it transferred huge responsibility onto the organising committee. “London delivered more temporary structures that Sydney, Athens and Beijing put together. That is a big shift; it puts massive onus on the organising committee to deliver substantial temporary structures.”

LOCOG delivered more than 250,000 temporary seats for the London Games, all of which now have been taken down. A 23,000 seat arena was built in Greenwich Park for the equestrian events, plus a 15,000 seat arena in Horse Guards. The basketball arena in the Olympic Park was also completely temporary.

While temporary overlay traditionally fell under the watch of the organising committee, it tended to be a much smaller project. Major infrastructure works would be handled by a separate authority, while the organising committee would focus primarily on selling tickets, running the sports events and overall operations.

In the case of London 2012, the Olympic Delivery Authority (ODA) delivered the permanent structures, but LOCOG also had a major build on its hands. According to Bulley, “it became very much focused and dependent on the very high risk elements of delivering construction.”

He questioned whether the split of work was reasonable. “We had the ODA delivering the permanent construction. Should they also have taken on the temporary construction? When you are looking at a city delivering immense infrastructure on this scale, whether that sits within the organising committee or outside it is something that should be thought through.”

The temporary nature of the structures meant that they had to be built quickly, and the elements were not on LOCOG’s side in the weeks running up to London 2012. “One of the key challenges was delivering temporary structures in greenfield sites in torrential weather,” said Bulley.

It wasn’t just the organising committee that was under strain. The temporary event commodity market was under pressure to deliver seats, tents, cabins, fences, temporary power supplies, barriers and much more.

“Under extreme pressure, the event supplier commodity market had to deliver huge amounts of infrastructure, which it perhaps wasn’t geared up to do so at the volume at which we needed to do it.”

Nonetheless, London 2012 raised the bar and the result is a faster, higher and stronger temporary infrastructure sector. Bulley points to advances in the seating industry in particular.

“We put in new standards for designs, because the market couldn’t supply what we were looking to achieve. A lot of the seating in London 2012 was new; it was manufactured for the event. We set new standards for safety and comfort, for example the 800mm seat-row depth, rather than the 720mm which you sometimes see in temporary stands.”

Jones adds: “We were keen to make the experience of going to a temporary venue as close as going to a permanent venue as possible, both in terms of comfort and quality.”

London 2012 also pushed the envelope when it came to sports surfaces. “We worked incredibly hard with the governing bodies and sports surface companies to deliver the fastest possible tracks and highest quality fields of play,” said Bulley.

Despite the large volumes and short timeframes, the local industry responded well to these demands. Bulley questions whether mega events in the immediate future will have the same resources to hand. “We had a very sophisticated event supply industry within Europe to tap into. For Brazil, it’s much more challenging.”

The big scale-down
Some of the permanent venues also had temporary aspects to them, with modular construction techniques being deployed to make them scalable. For example, the two “wings” that were plugged in to the aquatics centre to provide extra capacity during the Games are now being removed to leave the 1,500 to 2,000-seat community pool, in line with legacy plans.

Jones said: “The reduction in size of the aquatic centre, the opening of the copper box have all pretty much followed plan. The Olympic stadium is clearly different.”

The 80,000 seat stadium used in Games time was originally planned to be reduced to 25,000 seats, with a permanent athletics track. Bulley said: “We went to the market and said would a Premiership football club be prepared to take the stadium on? That was not the case at the time, so we followed the athletics legacy.”

After much wrangling, the stadium has been determined as the home ground of West Ham United. Having a top flight football club as a tenant will help to ensure regular custom in the Queen Elizabeth Park, as the Olympic Park will be known. “If you can retain it as a large facility it’s a much preferable solution,” said Bulley.

However, it does necessitate major changes. “We are managing to keep a significant amount of the structure,” said Jones. “When we were doing the original design we were trying to keep as much flexibility as possible. But clearly if the legacy use changes, then that is going to create challenges afterwards.”

These challenges include removing seating in the lower tier and extending the roof. The promise of an athletics legacy is also being honoured alongside the West Ham tenancy. “As the Olympic stadium, it will have to serve other uses than football,” said Bulley.

The revised designs for the stadium include a retractable lower tier that reveals will reveal the athletics track for events such as the World Athletics Championships, which the venue will host in 2017.

HOST CITY: The entire Qatar 2022 project requires more construction work than any other sports event in history. How do you feel about the challenges ahead?

Al Khater: The heavy lifting is not the stadiums; it is the rest of the infrastructure. We do not see it as a challenge – we see it as a significant amount of work.

There is a fine balancing act and the next nine years are exactly like that. We are putting into place a decision-making process, up and down the supply chain, that is quick and efficient.

HOST CITY: What are the most important criteria for selecting main contractors for the construction work?

Al Khater: One of the most important attributes will be the ability to understand the local requirements and dynamics of major programmes within Qatar. Whilst there is such a large amount of activity taking place within a relatively short timescale, it is vital that our delivery contractors understand the landscape they will be operating in with the challenges and opportunities that this presents.

Another attribute would be the open dialogue that we would expect throughout our supply chain and the early communication of risks and issues as well as the recommended options for resolution. We want to work closely with our partners within an approach that has a “no surprises” mentality.

Security at the 2014 World Cup was high on the agenda at FIFA’s National Teams Workshop in Florianopolis on Thursday, with Brazilian officials announcing the deployment of 170,000 security professionals to ensure the safe hosting of the event.

The majority of these security personnel will come from the police and armed forces. Speaking at a FIFA press conference, Andrei Rodrigues, of the Brazilian Ministry of Justice’s special secretariat for security at major events (SESGE) said “150,000 public-security and armed-forces professionals will be involved, with SESGE investing BRL1.17b [USD 500m] and the Ministry of Defence some BRL708m [USD 300m].

“These are resources deployed solely for the purposes of providing security to the population on an everyday basis.”

In addition to this investment, the Local Organising Committee (LOC) announced that a further 20,000 workers from the private sector will be engaged in delivering event security. The LOC’s head of security Hilario Medeiros said “It is very clear that Brazil is ready in terms of its various organisations and private security, with some 20,000 men being trained in event security."

With the 2013 Confederations Cup having taken place amid scenes of serious civil unrest, the security secretariat is understandably worried about the potential for violence. Rodrigues said “We do have one major concern, which is not the fact that people might demonstrate, as they are just exercising their democratic right in doing so. Our concern is with any violence that occurs as part of those demonstrations.

“The Confederations Cup was an example of that. There was one day in June when there were more than one million people on the streets and we had more than 50,000 officers working. Even so, the competition schedule was not affected, the demonstrations did not impact on the delegations and there were no injuries caused by the actions of the officers.”

FIFA proud to be in Brazil
FIFA’s director of security Ralf Mutschke denied that last year’s protests were directed at the sports federation. “We saw some social unrest and vandalism at the FIFA Confederations Cup in 2013, but that does not mean to say that we are going to reduce our presence, hide ourselves away or keep our symbols under cover.

“We do not feel, in fact, that we are the main target of the demonstrators. Obviously the protests had something to do with the Confederations Cup and the fact that Brazil and the whole world was watching the competition. We don’t feel that we are the targets, though. Far from it: we are proud to be here in Brazil.”

Sochi 2014 will create a significant “human” legacy of experience gained by those working to successfully deliver the Winter Games, according to leading figures in the IOC and the Organising Committee.

“The Games will leave a tremendous human legacy,” said Jean-Claude Killy, Chairman of the IOC Coordination Commission for Sochi 2014 on Friday. 

“The highly trained professionals and volunteers from the Games will no doubt play a key role in the success of the World Cup and other major sporting events that Russia will host in the future.”

Sochi 2014 marks the first time that the Olympic Winter Games have been held in Russia and signals the first of many major sporting events being held in the country, with the inaugural Russian Grand Prix due to take place in Sochi in October 2014 and the FIFA World Cup coming to cities all over Russia – including Sochi – in 2018. 

“There will be tremendous synergies for the country in a number of areas as it strives to put on these great sporting events,” said Killy.

Olympic University

Hosting the 2014 Olympic Winter Games has also led to the establishment of the Russian International Olympic University (RIOU), which opened in Sochi earlier this year to train the next generation of sports management professionals, catering to the demand in Russia and around the world for highly qualified specialists in the international sport industry. Topics of study will include venue management, event management, media management, governance and sport diplomacy, and talent management. 

“Currently, not just in Russia but all over the world, there is a lack of qualified specialists in sports management,” said RIOU Rector Professor Lev Belousov. “RIOU's task is to set up a mechanism for leading Russian and international practising specialists to pass on practical knowledge to students and to train a new generation of highly qualified sports managers in specialisms needed by the Olympic and Paralympic movement and by the international sports industry.” 

During Sochi 2014, students participated in an observation programme allowing them to assess in detail the complex logistical operations behind the organisation of the Winter Games. “This is a once-in-a-lifetime opportunity,” said Aleksander Bryantsev, head of education at Sochi 2014. 

IOC President Thomas Bach also hailed the success of the RIOU, saying “There will be many lasting legacies from Sochi 2014, including the RIOU. The Olympic Movement as a whole will benefit from the establishment of the university, as, of course, will Russian sport.”

Dmitry Chernyshenko, President of the Sochi 2014 Organising Committee added “The Russian International Olympic University serves as an example of the significant lasting legacy for Russia after the Games have been hosted in Sochi,” he explains. “It will become the key centre for training a new generation of highly-qualified sports managers in Russia.”