Event Management - Host City

Aggreko launches interactive 3D tour of global events

[Source: Aggreko] The interactive tour harnesses the latest 3D technology to develop an immersive experience that demonstrates what it takes to power global events of scale. Viewers can experience the process from generation to transmission, demonstrating the complexity of solutions required so that spectators and competitors can enjoy their favourite events without interruption. 

Supporting a project of scale requires complex infrastructure and meticulous planning to ensure the delivery of reliable, flexible power. Aggreko’s decades of experience and strong track record means it has developed an operational playbook and the skills needed to provide power solutions for projects of any scale, whether it is the Rugby World Cup 2019 in Japan, a remote mine in West Africa or a construction site in central Manhattan. 

To give an idea of the complexity involved, at this year’s Rugby World Cup, Aggreko provided a total of 32.5 MVA of electricity to power the 12 match venues and international broadcast centre. More than 1.8 million tickets were sold for this year’s tournament, with a record 99.3% attendance and an estimated 400 million people tuning in worldwide, making this the most watched Rugby World Cup in history. Clearly, the need for a constant, reliable stream of power was paramount. 

To see exactly what’s involved in powering events of scale, the interactive tour can be viewed here https://www.aggreko.com/en/sectors-and-services/events 

 

Aggreko recommends using Google Chrome in order to get the most out of the experience.

IOC launches Plastic Game Plan for Sport

Photo: Getty

[Source: IOC]

The International Olympic Committee (IOC) has launched a new guide to help the sports community address plastic pollution.

The guide, entitled Plastic Game Plan for Sport, was published in collaboration with UN Environment and includes contributions from World Sailing. Referencing successful examples from across the sports world, it provides guidance to event organisers on creating an effective plan to reduce plastic waste. This includes key steps such as eliminating single-use plastic items, reducing the amount of plastic used, reusing plastic items and recycling.

“Plastic pollution is one of the biggest challenges facing our environment today and sport – like any other industry – has an urgent responsibility to address it,” said Marie Sallois, IOC Director of Corporate and Sustainable Development. “The IOC’s Plastic Game Plan for Sport aims to provide sports organisations, event organisers, athletes and fans with clear, step-by-step guidance on how to eliminate plastic waste from their operations and everyday lives.”

The guide’s recommendations include introducing reusable or compostable cups and tableware at events, providing water refill points, recycling bins and reducing the use of ‘hidden plastic’ such as merchandise, signage, branding and ticketing. In addition, the guide encourages event organisers to leverage their reach to raise awareness of plastic pollution. It also offers tips for athletes and fans on how to cut down their own plastic waste and inspire others to do the same.

In line with Olympic Agenda 2020 – the strategic roadmap for the future of the Olympic Movement – the IOC has committed to driving sustainable practices across the International Sports Federations (IFs), National Olympic Committees (NOCs), and the wider sports community. The IOC itself is reducing waste at its headquarters and is working with suppliers to ensure materials used at its events are sourced responsibly.

In June 2018, the IOC joined the UN Environment's Clean Seas campaign to fight plastic pollution in the oceans, calling on the entire Olympic Movement to follow suit. Eleven IFs, four NOCs and three commercial partners have so far committed to the initiative, putting concrete measures in place to reduce plastic waste.

In September 2019, the IOC supported the Big Plastic Pledge campaign, launched by Olympic sailing champion Hannah Mills. The campaign calls on athletes and fans to reduce their use of single-use plastic. Almost 200 elite athletes have signed the pledge so far, committing to reducing plastic use in their own lives and encouraging others to do the same.

The Plastic Game Plan for Sport is the latest installment in the IOC’s ‘Sustainability Essentials’ series, which provides practical guidance on key aspects of sustainability for NOCs, IFs and other sports organisations. Previous guides in the series include Introduction to sustainability, Sports for climate action and Sustainable sourcing in sport.

India hosting 2022 Commonwealth Games events could set “precedents” for future

Indian youth world champion Komalika Bari (Photo: World Archery)

The Commonwealth Games Federation has described a proposal from Commonwealth Games India (CGI) to host a Commonwealth shooting event and potentially an archery event in India during 2022 as “innovative” that could set “manageable precedents”.

“The proposal will be reviewed and considered in January and February by the CGF and discussed with Birmingham 2022 Delivery Partners,” said David Grevemberg CBE, CEO of the Commonwealth Games Federation in a statement issued to media including Host City.

The UK city of Birmingham is hosting the 2022 Commonwealth Games. 

“Key aspects of this assessment will be to ensure that the proposal conforms with our rules and regulations, is operationally deliverable, sets manageable precedents for the Commonwealth Games and ultimately adds value to athletes and the Commonwealth Sports Movement," said Grevemberg.

“We would like to thank the CGI, the NRAI, the Government of India and the entire sporting community of India for their leadership and significant efforts taken to submit an innovative proposal with the ambition of strengthening Commonwealth Sport.”

The CGF also said the proposal is supported by the National Rifle Association of India (NRAI), the Government of India, the International Shooting Sport Federation and World Archery.

Tom Dielen, Secretary General of World Archery expressed his support in a letter, shared with Host City, to Dr. Nalinder Batra, President of the lndian Olympic Association and President of Commonwealth Games India.

“World Archery is giving its full support to this proposal to have an Archery competition in India as part of the Commonwealth Games friendship programme,” Dielen wrote.

A CGF source told Host City that the “Commonwealth Games friendship programme” referenced by World Archery is not an official term but a working title for India’s proposal.Dielen also suggested “adding the mixed team events which will also feature in Tokyo 2020”.

“World Archery would recognise the event for World Records as well as enter it on the World Ranking. We will promote the event among our member associations and provide the necessary technical assistance.”

The Archery Association of India (AAI) is currently excluded from world sport over governance issues.

“We are currently facing some issues with the Indian Archery Association but these should be resolved during the coming months and we will work with the newly elected President to make this event a success,” Dielen wrote. 

“In the meantime, we will continue the dialogue with the Commonwealth Games Federation to include Archery in the programme of Commonwealth Games.”

The CGF also confirmed to Host City that the International Shooting Sport Federation (ISSF) have fully backed the proposal and would recognise and ratify the potential shooting event, if held.

Shooting, which is an optional sport for host cities, was dropped from the Games by Birmingham 2022 in 2018 and Archery followed suit in 2019.

India had threatened to boycott the Birmingham 2022 Olympic Games over the exclusion of shooting. But on 30 December 2020, India’s participation was confirmed in a statement by CGF President Dame Louise Martin DBE.

"Following a useful and constructive CGF visit to India in November, we felt confident and reassured that the athletes and sports community of India places huge value and importance on the Commonwealth Games and Commonwealth Sport Movement,” she said.

"We are delighted that India have expressed an ambition to host another Commonwealth Games in the future."

Inaugural Regional SportAccord Pan America 2019 praised by global sport’s stakeholders

[Source: SportAccord] SportAccord President Raffaele Chiulli led the praise of Regional SportAccord Pan America 2019 as the inaugural event drew to a close yesterday at the Greater Fort Lauderdale / Broward County Convention Center in Florida.

Offering his closing remarks at the end of an engaging conference program, Chiulli expressed his thanks to Greater Fort Lauderdale, Florida Sports Foundation, International Sports & Health Associates and MGO, as well as the event’s attendees, speakers and partners.

“This has been a very important occasion to meet, talk and learn,” Chiulli, who is also President of the Global Association of International Sports Federations (GAISF), said. “Fort Lauderdale is a marvellous place and we have been made to feel very much at home. My main takeaway from this event will be the atmosphere here in Fort Lauderdale. The discussions have been open and constructive and this is how friendships are built and consolidated.”

SportAccord Managing Director Nis Hatt joined Chiulli in thanking José Rodriguez of the Regional SportAccord Pan America 2019 Local Organizing Committee, as well as the event’s Gold Partners: Florida Sports Foundation, Greater Fort Lauderdale and Panam Sports.

“I’d like to thank everyone who has contributed towards this inaugural event,” Hatt said. “I would also like to express my sincere thanks to nearly 550 people, representing 70 nationalities, who have come from across Pan America and also from around the world to help get this event off the ground.”

Leading sports stakeholders, influencers and decision-makers also lined up to hail the impact of the inaugural event, with the conference programme focusing on the topic of ‘A United Approach to the International Sport Landscape in the Americas’.

Neven Iván Ilic Álvarez, President of Panam Sports and an International Olympic Committee (IOC) Member, said after his conference presentation: “I want to thank the organisers of this wonderful event and we will support the event in the future in any way we can.”

Nadia Comăneci, the legendary five-time Olympic gymnastics gold medal-winner, who also featured as a conference speaker, added: “I believe we have seen here at Regional SportAccord that doors are always open to discuss improvements in sport and I hope this is the start of an amazing opportunity for the future.”

Attention will now turn to the next event on the calendar – the highly anticipated 18th annual SportAccord World Sport & Business Summit from 19-24 April 2020 in Beijing, China.

Registration is open for the annual Summit, which is supported by the IOC and attended by all International Sport Federations and their stakeholders.

Email sales@sportaccord.sport for more further information about becoming an official partner or exhibitor. Follow developments and updates via Twitter @sportaccord using #SA2020, or keep up-to-date via LinkedIn and FacebookYouTube and Flickr. Email media@sportaccord.sport for any media enquiries.

Search begins for 2023 UCI Cycling World Championships CEO

[Source: EventScotland] Recruitment is underway for the position of Chief Executive Officer (CEO) of the 2023 UCI Cycling World Championships along with four Independent Board Members.
 
The CEO will have overall executive responsibility for the Championships by leading a world-class team in the planning and delivery of the event. The role will require strong leadership experience, a multi-disciplinary track record of overseeing mega sporting events, outstanding stakeholder relationships, an understanding of operating within public sector organisations, and an entrepreneurial spirit.

Four independent board members, including one to fulfil the role of Audit and Risk Committee Chair, are also being recruited to join the board alongside the nominated members of the event’s partner organisations. The successful candidates will ensure the highest level of governance and will support strategic decisions whilst also being part of this historic and innovative event.

Paul Bush OBE, Director of Events, said: “This is an exciting next step in the setting up of the organisation that will organise and deliver the 2023 UCI Cycling World Championships here in Glasgow and Scotland. The Championships will be the biggest cycling event ever to take place, combining 13 existing individual cycling world championships into one mega event for the first time and needs a world-class leadership team to delivery our vision and ambition for the event. So, if you think you have what it takes to be part of the biggest cycling event in history then we want to hear from you.”

My Herculean feat and Titanic disaster

Thomas Williams, Managing Director of Enabling Abillties, spoke on the session "Titanic Disasters and Herculean Feats" at Host City 2019

I have been asked to talk on the subject of Herculean feats and Titanic disasters. My Herculean feat and Titanic disaster happened in 2012.

London 2012 gave disabled people like me the chance to be empowered, by integrating all into the workforce. Archbishop Desmond Tutu sanctioned this diversity, describing how London 2012 “produced the most diverse workforce any Organising Committee has ever had, and these people then delivered the most diverse Games there has ever been.”

So what were my Herculean Feats ? I was a Gamesmaker at 2012 – part of the inspired generation. Every disabled person got a job, which created a number of positives.

Firstly, it meant the largest employment of disabled people as a percentage of the total workforce. This forced an under-represented group to become represented fairly – not the usual tokenism.

Secondly, it provided inspiration for a whole generation of disabled people. This fitted perfectly with the main slogan for London 2012: Inspire a Generation.

Thirdly, the Olympics can be used to learn life skills. It empowered and inspired me to be here with you today after starting my own business – Enabling Abilities.

However, whilst being Herculean for most people with disabilities, there were aspects of the Titanic and a sinking ship for event management.

The random selection of all disabled people did not match with the jobs required. The selection process for able-bodied people was more robust in the matching process and declined those who did not satisfy the criteria.

Roles were also assigned inappropriately for disabled people. Disabled people were given roles in functional areas that could not accommodate their particular disability creating extra work for other people. For example, I was placed with Accreditation due to skills with mental processing, but the job required accurate physical dexterity to type quickly. My disability required an assistant to support. This was overlooked during the selection process.

Renee De Wet, my Functional Area Manager, stated: “Instead of putting you into Accreditation, you should have been put somewhere else where you could have used your mental capacity and your skills better than putting you with something that requires physical.”

Furthermore, the Inclusion Department had to fire-fight. This was the paradox between a very open inclusion policy and effective event management. The Inclusion Department was distracted from the main role of ensuring the Games ran smoothly to fire-fight issues presented by inappropriate placements.

An example is that my assigned support worker became ill and the Inclusion Department sent me away because I could not fulfil the role on my own. However, I enlisted the support of my long-suffering father and continued my role.

Games that came after London 2012 worked out how to match disability with a job or functional area. Glasgow 2014 Commonwealth Games had a reasonable adjustment section at interview stage.

Valerie Mitchell, Head of Games Operation, explained: “When they invited them to the interview, they asked them if they had any disability requirements so, at the interview, they were equipped to deal with that. Functional areas that they could be in were suggested and there would be a variety of roles within the functional areas. People were given the opportunity to opt for roles that were more relevant to themselves.”

 

The Purple Pound

Everybody knows that these days markets are leveraged by spending power such as the Grey Pound, for the elderly market and the Pink Pound for the LGBT market.

BAME is represented by the Brown Pound. And there are more unusual ones: the Green Pound, for the Eco-Conscious Market; and the Red Pound, for the Plus-Sized Market.

But people like me fit into the Purple Pound sector. The spending power of disabled people and their families in the UK is a mind-blowing 249 billion pounds each year. To put this into context, the entire GDP of New Zealand in 2018 was 160 billion pounds. The UK Events Sector is worth 42.3 billion pounds, so failure to exploit the disability market leaves businesses like ours missing a lucrative opportunity.

I will end with the words of the late, great Stephen Hawking at the Opening Ceremony of London 2012 – the Games that proved the power of enabling us with our purple pounds:

“We are all different, there is no such thing as a standard or run-of-the-mill human being, but we share the same human spirit. What is important is that we have the ability to create. To use this stage to show the world that regardless of differences between individuals, there is something that everyone is good at, is very important.”

 

This article is based on a speech delivered by Thomas Williams, Managing Director of Enabling Abilities at Host City 2019, the largest meeting of cities and sports, business and cultural events.

Fort Lauderdale ready to welcome sporting world to inaugural Regional SportAccord Pan America 2019

[Source: SportAccord] Hundreds of leading sports officials and executives are arriving in Fort Lauderdale from across the globe to explore development opportunities in the Americas with the inaugural edition of Regional SportAccord Pan America 2019 set to get underway.

A welcome reception from 7pm to 9pm on 10th December will kick off proceedings before a packed conference programme runs across Wednesday and Thursday under the theme of ‘A United Approach to the International Sport Landscape in the Americas’ at the Greater Fort Lauderdale / Broward County Convention Center.

A bustling exhibition and additional social events will provide further opportunities for dozens of sports commissions, regions and cities from across the Americas to forge closer relationships and explore opportunities with the international sports movement.

The conference programme will feature influential speakers such as Raffaele Chiulli, President, SportAccord and GAISF; Andrew Ryan, Executive Director, ASOIF (Association of Summer Olympic International Federations); Stephan Fox, President, AIMS (Alliance of Independent Recognised Members of Sport), Vice President, GAISF; Ivar Sisniega, Secretary General, Panam Sports; and Nadia Comăneci, Five-time Olympic Gymnastic Gold Medallist.

Speakers from the USA, Dominican Republic, Puerto Rico, Chile, Mexico, El Salvador, Ecuador and Peru will also be featured on the programme, which will delve into topics including esports, good governance, social responsibility, knowledge transfer, safeguarding athletes, rebranding and the role of data in transforming host cities.

One of the speakers, Willie Banks, Council Member, World Athletics, two-time Olympian and former President of the US Olympians Association, said: “I am very happy that Regional SportAccord is taking place, because it is important that we communicate with each other about the strength of our region and find ways to improve the overall coordination of sport in the Americas.”

Prestigious Partners have also lined up to support the event, which is being hosted in Greater Fort Lauderdale / Broward County in partnership with International Sports & Health Associates and MGO Events.

Florida Sports Foundation, Greater Fort Lauderdale and Panam Sports have signed up as Gold Partners. The Silver Partners are Canadian Sport Tourism Alliance and Sarasota - Bradenton, while the Bronze Partners are CVB Leon, FITEQ (Fédération Internationale de Teqball) and Guadalajara.

The Top Media Partner is CNN, while the Official Media Partners are AFP, Connect Sports, Host City, iSportconnect, SportBusiness Group, Sportcal, SportsPro and Yutang Sports.

Nis Hatt, Managing Director, SportAccord, said: “We are immensely grateful for the strong support of all our Partners for this highly anticipated gathering.

“We have attracted a large number of representatives from the International Sports Federation community, as well as Ministries of Sport, National Olympic Committees, cities and regions across Pan America, underlining the strong commitment in supporting this inaugural edition.”

Follow Regional SportAccord via Twitter @sportaccord using #RSA2019, or keep up-to-date via LinkedIn and FacebookYouTube and Flickr, and for media enquiries, email: info@regionalsportaccord.sport

World Choir Games 2020 breaks records

Photo Copyright: Studi43

Registration for the World Choir Games 2020 closed on December 2, with a record 542 choirs from 69 countries and regions registering. This is more than ever before in the 20-year history of the event.

Every two years since 2000, INTERKULTUR has invited the world to the Olympic Games of choral music: the World Choir Games. Each time hosts like Austria, Korea, Germany, China, the USA, Latvia, Russia, and South Africa have brought a new and unique atmosphere to this largest international choir competition in the world. In 2020 Flanders in Belgium will be the next welcoming host for 21,000 singers from all over the world.

Expectations are high for these 11th World Choir Games. The host country Belgium is sending 133 choirs to the event, which will showcase Belgian choral traditions to their international guests. Other countries with an outstanding number of participating choirs are China (82), Russia (52), South Africa (39), and the USA (29). All these countries have previously hosted the World Choir Games.

“It’s our special pleasure that so many choirs from former host countries of the World Choir Games decided to follow the event to Flanders next year,” said INTERKULTUR President Günter Titsch.

“It shows us that we’re on the right track: Once infected by World Choir Games fever you can’t resist of participating over and over again. The World Choir Games 2020 will be the largest event so far, and I’m really looking forward to seeing people from all over the world bringing their music and voices to Flanders.”

Ticket sales for the Opening Ceremony of the World Choir Games 2020 also opened on December 5. The event takes place in the Sportpaleis in Antwerp on 5 July, marking the festive opening of the World Choir Games 2020 with a fascinating music show on stage. Participating choirs already have a seat reserved; all others can purchase their tickets here.

[Source: www.interkultur.com)

Scotland and Queensland sign events MOU at Host City 2019

Leanne Coddington and Paul Bush signing the MOU at Host City 2019 (Photo Copyright: David Cheskin)

[Source: EventScotland] EventScotland and Tourism and Events Queensland (TEQ) have signed a Memorandum of Understanding (MOU) during a meeting between the two organisations at Host City 2019.

The sixth Host City Conference and Exhibition was the ideal place for the signing of the agreement as 300 representatives from some of the world’s leading event cities, destination marketing organisations, cross-sector rightsholders, organising committees and suppliers gathered together for two days. The conference and exhibition included plenary presentations, panels, VIP dialogues and workshops on how to attract, bid for and host secure and engaging events with positive long-term legacies. The MOU will see EventScotland, part of VisitScotland’s Events Directorate, and TEQ work in collaboration over the next three years, sharing information and insights into the securing and delivering of major sporting, cultural and business events.

It will also build on the strong relationship both Scotland and Queensland developed during their respective hosting of the Commonwealth Games in 2014 and 2018 as both organisations look to build meaningful social and economic impacts for their country and region through event tourism.

Areas of collaboration outlined in the MOU include information sharing, event bidding and prospecting, impact measurement, delivery capability, and strategy development.

Paul Bush OBE, VisitScotland’s Director of Events, said: “Scotland is the perfect stage for events and our reputation as a world-leader in event delivery has seen us secure and deliver some of the world’s biggest events, including The 2019 Solheim Cup and the inaugural UCI Cycling World Championships in 2023.

“Events play a key role in our society by helping to bring strong social and economic benefits to the whole country. We are delighted to be signing this MOU with TEQ that will allow both organisations to flourish through the regular sharing of knowledge and insights into this incredibly dynamic and exciting industry.”

TEQ CEO Leanne Coddington said the partnership would prove beneficial to both parties.

“We’ve worked incredibly hard over the past decade to build Australia’s most diverse events calendar that sees unique events held in Australia’s best destinations from the Gold Coast to Cape York and the Outback,” Ms Coddington said.

“Events not only drive visitors to Queensland but also contribute strongly to the economy in their own right, whether they be large-scale sporting events, business events, cultural events or community events.

“We look forward to collaborating with EventScotland in the coming years as we continue to build the value of the It’s Live! in Queensland calendar.”

The signing of the MOU also comes at an exciting time as recruitment for key positions to oversee and deliver the 2023 Cycling World Championships will shortly commence.

Paul Bush added: “It has been an exciting year for the events industry, especially for us here in Scotland. During my opening keynote address on day one of Host City 2019 I touched on the impact of three aspects on the events landscape this year – the growth of women’s sport and women’s events; contingency planning; and audience engagement.

“Unlike any other year I believe we have seen the tectonic plates of the world sporting events shift, collide and indeed, totally reshape. We have seen record crowds and TV audiences for major international events including The 2019 Solheim Cup at Gleneagles and the Women’s World Cup in France.

“We’ve also seen pay parity and equality and diversity continue to be topical subjects and while we’ve seen great strides in the last 12 months, there is still much work to be done within the equality and diversity agenda as sport still lags society.  As an events industry we can and should take a lead whether its gender balance, LGBTQ, BAME or disabled representation; providing the platform for all people from the field of play right up to the boardroom.

“The year has also raised a number of interesting scenarios within the area of contingency planning. While some organisers like the Cricket World Cup got it spot on, others did not, and it is an area we need to focus our minds and give further consideration to ensure we are not left wanting.

“We have also seen a seismic change in audience and fan engagement, with some events like World Athletics Championships failing to ignite the interest of locals, leaving stadiums unfilled while others like the Women’s Netball World Cup in Liverpool and England women’s football team’s recent match against Germany playing to sell-out crowds.

“With the world changing at a rate of knots, as an industry we need to respond at the same pace to the many variables that now exist.”

Event leaders chart their course together at Host City 2019

Dame Louise Martin DBE, President, Commonwealth Games Federation

300 delegates and 30 exhibitors from all around the world gathered in Glasgow over two days to hear a range of high-profile speakers from the fields of sport, culture, business and medicine deliver discussion and debate around the theme “Innovate; Reformulate; Co-Create”.

Speakers tackled a vast array of different topics including the drive for sustainability, community engagement, creating partnerships, addressing equality imbalance and adapting events to meet the needs of the digital era.

In her keynote address, Dame Louise Martin DBE, President, of the Commonwealth Games Federation, underlined how vital it has become for different parties to co-create and reformulate to deliver the best events possible.

She said: “Now more than ever, it is essential for rights holders and federations to collaborate with host city partners and stakeholders to develop sustainable, impactful, world-class and community-relevant events that engage and benefit the widest possible audience.

“I feel extremely optimistic about the future of Commonwealth Sport. There is still much to be done but we are very confident, although never complacent, about the positive impact and huge success that can be derived from Birmingham 2022 and beyond.

“The three pillars of this conference – Innovate, Reformulate, Cocreate – map almost exactly to three of our four strategic objectives. The one not covered is our final pillar in the strategic plan: our collective impact. That fundamentally drives our vision.

“Let’s make sure we widen the conversation beyond delivery and collaboration to our wider purpose. Let’s think not just about our models but our meaning.”

One of the best examples of co-creation in event planning was the 2018 European Championships co-hosted by Berlin and Glasgow.

Stefan Kuerten, Executive Director at Eurovision Sport, gave some insight into the process.

He said: “We had to do something for European sport. There was a risk in a few sports of the level of interest in their European Championships going down. So we put seven of them together to create a new event.

“We looked at cities that might be interested and two stood out: Glasgow and Berlin. They both had the same complaints and questions about sharing the event. But they understood that sharing was better as it helped reduce the cost. Both cities discovered that one plus one didn’t make two but three.”

Sven Bossu, Head of Innovation, ESTRO (European Society for Radiotherapy & Oncology), revealed that planning medical events also requires co-operation with others and the need to engage with the local community.

He explained: “Our yearly congress welcomes 6500 people for four days. But we had to ask if it was having a positive impact on patients in that region. And the answer was no. We couldn’t end our annual congress, but we wanted to reinvent the process for selecting a host city.

“Of course, we wanted it have all the functional things we needed for a conference. But we also wanted to integrate a project that could be shaped and managed to have an impact on cancer patients in that region.”

Emily Blitz, Director of Conferences of the International AIDS Society, added: “Ours is a scientific conference. But because of the nature of HIV it goes beyond scientists to the people most affected.

“At our conference we also have an exhibition and programme that’s open to the local community. It means we can leave a little bit of the experience behind. It makes it more of a global village where research meets the real world.”

Frederik Nemeth, Chief Financial Officer of the Roskilde Festival Group, revealed how events must start to reflect the wishes of a more climate-conscious younger audience or pay the ultimate price.

He said: “The average person coming to our festival is 24 years old and they want to change the world and have no carbon emissions.

“And if we don’t fix that problem the festival will close within the next 10 years. The people won’t come to our event. So we need to address that issue.”

Mandy Keegan, Director of Media Operations at Expo 2020 Dubai, underscored the importance of varying an event’s focus for each of its target markets.

She said: “The biggest issue facing major events today is how you engage with such a wide variety of people around the world. At Expo 2020 Dubai we have so many things happening over the six months of the event. We need to tell our story to so many different types of people. We’re expecting 150000 visitors every day and we need to make it relevant to all of them.”

Markus Stenger, Managing Director of DFB EURO 2024, spoke about the important of co-creating the tournament in conjunction with different parties.

He said: “Everyone is aware that Germany is able to host big major events with infrastructure. But if we want to be successful, we have to deliver more. We’ve really focused on talking to stakeholders but also on listening. What are their demands, hopes and issues? We want to make it a tournament that brings out the best in everyone with transparency, integrity and sustainability.”

Paul Bush OBE, Director of Events at VisitScotland, opened the conference with a keynote speech on his key takeaways from the world of sport in 2019.

He said: “Pay parity for me remains a topical subject in the events world. While tennis may have parity, the majority of other areas in our industry do not. At a recent men’s golf event in the USA the winner earned $1.5m. On the same weekend, at a European women’s tour event the winner got 23,000 Euros. Even here at the home of golf we have some work to do.

“All events require contingency planning but 2019 for me has raised a number of interesting scenarios that should require further consideration. The destruction and tragic loss of life caused by Typhoon Hagibis during the Rugby World Cup left many wanting, exposed and acting in haste.

“In my personal view, it lacked a detailed contingency plan that the event, sport, athletes, media, and supporters should have been afforded.”

Ian Reid, chief executive of the organising committee, spoke about the need to make the Birmingham 2022 Commonwealth Games relevant to the area’s demographics.

He said: “We worked closely with the Federation to create a product that we hope will resonate with the people of the West Midlands. We are really focusing on youth, as Birmingham is the youngest city in Europe.

“So, our sports programme will have beach volleyball and three-on-three basketball, while we want to introduce city centre hubs that work around that with DJs and live site programmes to resonate with a demographic that perhaps hasn’t always engaged with the Commonwealth’s sports programme in the past.”

Dr Bridget McConnell CBE, chief executive of Glasgow Life, also emphasised the need to take local communities with you on the journey that is event planning.

She said: “In the next couple of weeks Glasgow will be awarded the accolade of the world’s top city for festivals and events. And it’s out already that we will be European Capital of Sport in 2023. That’s recognition of Glasgow seeing culture, sport and events as a way to regenerate the city.

“But I think this conference has to be aware of the very real challenges facing cities like Glasgow which is pressures on public funding for other priorities such as social care and education. The losers will often be the kinds of services like the ones we are delivering.”

David Lappartient, President, Union Cycliste Internationale (UCI) spoke about the need to co-create to deliver the 2023 UCI Cycling World Championships in Glasgow.

“Having strong partnerships is fundamental. If you want to be a huge success everyone has to be on board. And we have been working together with Glasgow to really co-create this.

“Cycling has reacted well to this new vision. We have disciplines that are totally different. But all of them use a bicycle and they are proud to be part of the same event.”

David de Behr, Head of Sales at Aggreko Event Services, spoke about the possibility of co-creating events that provide sustainability solution.

“The Solheim Cup was a huge success and that will change dynamics in the future. Do you bring events together to be sustainable? Could you have the Ryder Cup and Solheim Cup at the same time and venue? Men’s and Women’s World Cup also? That is something to think about if you want to be sustainable.”

Sarah Lewis OBE, Secretary General of the International Ski Federation (FIS) and the Association of Winter Olympic International Federations (AIOWF), said: “From the context of co-creation in the six FIS ski and snowboard disciplines which are on the Olympic Winter Games programme, they have diverse characteristics and wide range of cities, resorts and venues.

“Co-creation and partnerships are different depending on locations. So the model can’t be one size fits all. You have to find different ways of working together to achieve successful events. That's the key.”

Sir Craig Reedie GBE, Member of the International Olympic Committee, gave a heart-warming answer to the question of legacy definition.

“At London 2012, we rebuilt a scene of industrial devastation and turned it into a magical venue. Figures produced six months ago showed that within the six boroughs surrounding the London Stadium since the end of the Olympic Games there have been 125,000 new jobs. I don’t know what the definition of legacy is but that’s pretty high in my book.

“And there is supposed to be another 135,000 more jobs planned by 2030. So, I’m sure when the IOC get their minds around that they’ll be happy with that.”

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