Agenda

• New paradigms of rights holders, cities and brands working together to create exciting events
• Which areas of the major events sector are ripe for disruption through creative new partnerships?
• Co-Creation: how to take all stakeholders in major events with you
• Creative leadership and promoting a culture of innovation and collaboration, while staying ahead of the competition

Chair: Paul Bush OBE, Director of Events, VisitScotland
Speakers:
Dr. Bridget McConnell CBE, Chief Executive, Glasgow Life
Ian Reid, CEO, Birmingham 2022 Commonwealth Games Organising Committee
Sarah Lewis OBE, Secretary General of the International Ski Federation (FIS) and the Association of Winter Olympic International Federations (AIOWF)
Markus Stenger, Managing Director, DFB EURO 2024
Antonio Fernandez Arimany, Secretary General, International Triathlon Union

Case in Point
Co-creating the 2023 UCI Cycling World Championships, with Eurovision Sport

Speakers:
David Lappartient, President, Union Cycliste Internationale (UCI)
Frederic Sanz, Head of Cycling, Eurovision Sport
Chair: Paul Bush OBE, Director of Events, VisitScotland

• Leadership and responsibility for the sustainability of major events
• How to ensure readiness
• Meeting the challenge of press operations
• Procurement: how to make sure you have everything you need to deliver

Speakers:
Sir Craig Reedie GBE, Member, International Olympic Committee
Mandy Keegan, Director of Media Operations, Expo 2020 Dubai
Leanne Coddington, CEO, Tourism & Events Queensland
David de Behr, Head of Sales, Aggreko Event Services
Moderator: Sam Hollis, Partner, Portas Consulting

• What kind of impacts are politicians, residents and the private sector looking for from a major event?
• How can these impacts be achieved?
• How can event impacts be better communicated to stakeholders?

Speakers:
Tim Briercliffe, Secretary General, AIPH, the International Association of Horticultural Producers
Mandy Keegan, Director of Media Operations, Expo 2020 Dubai
Frank van der Peet, Manager Big Events, City of The Hague
Matthew Wilson, Director of Consulting, The Sports Consultancy
Liese Abili, Director of Sports Development, Florida Sports Foundation
Moderator: James Paterson, Principal, MI Associates

• Behind time, over budget - how can all stakeholders in venue delivery work together to ensure that targets are realistic and attainable?
• How can event organisers increase efficiency through better project and partnership management?
• How can organisers better understand the capabilities, potential and requirements of suppliers?

Speakers:
Marcel Ridyard, Senior Associate, AFL Architects
David Tunnicliffe, Commercial Director, GL events UK
Martin Stemerdink, COO, Party Rent Group
Kevin Menk, Head of Sales Sport & Event, RÖDER Group
Moderator: Monique Verhoeven, Global Account Manager, Aggreko Event Services​

Case Study
Olympic Festival
Marek Fišer, Councillor for Culture, City of Brno

• Examples of how rights holders, hosts, sponsors and other partners have worked together to create the greatest reach and experience
• Empowering audiences through mass participation and user generated content
• The opportunities and threats of digital technology
• How to make events and live sites as accessible and safe as possible
• How cities and venue owners should plan and manage mixed-use complexes for entertainment, retail and leisure

Speakers:
Esther Britten, Head of Major Events, UK Sport
John Langford, COO, AEG Europe
Alban Dechelotte, Head of Esport Partnership and Business Development EU Esports, Riot Games
Russell Samuel, VP, Marketing and Creative, Viacom Velocity
Michael D'hulst, co-founder and CEO, Super League Triathlon
Moderator: Katie Traxton, Managing Partner, WeAreFearless and Director, European Sponsorship Association

• Event development opportunities from better governance and gender focus
• The role of equality in achieving good governance
• Athlete safety

Speakers:
Nelia Smith, Head of Sponsorship, Oman Sail
Katie Sadleir, General Manager, Women’s Rugby, World Rugby
Moderator: Adam Nelson, Editor, SportBusiness

Dinner Reception
The Corinthian Club, 191 Ingram St, Glasgow G1 1DA - Sponsored by Global Event Productions
Speakers introduced by Ben Avison, Editorial & Conference Director, Host City
Stephen Lakin, CEO and founder of Global Event Productions & the Protec group 
Keynote address: Dr. Bridget McConnell CBE, Chief Executive, Glasgow Life

• Festivalisation: what sports and business events can learn from live entertainment
• Community-building, social benefits and visitation effects of cultural events
• Mobilising partnerships to bring benefits for peripatetic and home-grown events
• Towards a new model of procurement for live events

Speakers:
Julia Amour, Director, Festivals Edinburgh
Susanne Blaas, Marketing and Communication Manager, Rotterdam Ahoy
Frederik Nemeth, Chief Financial Officer, Roskilde Festival Group
Dr. Christoph Wirtz, Secretary-General, INTERKULTUR
Chair: Jon Tibbs OBE, Chairman, JTA

• Stories of taking major productions on tour
• How to take your own show on the road

Rogier Lecluse, Manager, Operations, Saan Trucking
Matthijs Smit, Client Manager Sports Events, Movico
Moderator: Becky Artmonsky, Director, Apollo World Touring

• What enabled the greatest successes in recent times?
• Horror stories of events that have hit the rocks – how did they end up there and what icebergs lie ahead today?
• What can be done to navigate future events with minimum risk and resource?

Speakers:
Stefan Kuerten, Executive Director, Eurovision Sport
Darren Whitehouse, Head of Strategy and Partnerships, Sports Ground Safety Authority
Thomas Williams, Managing Director, Enabling Abilities
Chair: Jonny Gray, Senior Partner, Global Head of Sport and Major Events, Control Risks (outgoing) and CEO (designate) of the Tennis Integrity Unit

Hosting events for Sustainable Development

• Understanding the targets and indicators of the UN Sustainable Development Goals
• Identifying where major events can have the most tangible impact
• Event Impact Standards: guidance and core principles for measuring impact

Speakers:
Chair and co-producer: Iain Edmondson, International Association of Event Hosts (IAEH)
With Case Studies from:
Guillaume Dupuy, Project Manager Sport and Congress, VisitOslo
Karin Mäntymäki, Director Sales & Operations, Visit Stockholm
Kirsty Garrett, Sports Development and Physical Activity Manager, Glasgow Life
David Bickley, Senior Sports Development Officer, Glasgow Life

Building better digital and sustainability strategies
Co-produced with the European Broadcasting Union (EBU)

Moderator: Jane Lewis, Senior Broadcast Journalist, BBC Scotland
Speakers:
Franck Choquard, Head of Content & Servicing, Eurovision Services
Colin Grahamslaw, Secretary General, World Curling
Cathy Chapman, former Senior Technology and Broadcast Manager, Glasgow 2018
Ron Chakraborty, Executive Editor, Major Events, BBC Sport
Jack McGill, CEO, QTV Sports

• Requirements and opportunities in event infrastructure
• How is the supply chain being aligned to the values of the event
• How Birmingham runs its procurement process

Chair: Daniel Cordey, Chairman, AGES
Speakers:
Ian Reid, CEO, Birmingham 2022 Commonwealth Games Organising Committee
Neil Carney, Programme Director, 2022 Commonwealth Games, Birmingham City Council
Arda Ates, Head of VDO (Venue, Village Development and Overlay) Central Services, Birmingham 2022 Commonwealth Games Organising Committee
Viren Gandhi, Head of Procurement, Birmingham 2022 Commonwealth Games Organising Committee

The virtuous circle: generating sponsors and delivering ROI

• Finding the right fit – understanding objectives and aligning them
• Data analytics
• Reaching the right audience
• Having an impact – examples of how sponsors can add value to the overall experience

Co-produced with the European Sponsorship Association (ESA)
Nick Prichard, Global Alliances, Cirque du Soleil
Hannah Goodridge, Account Manager, Nielsen
Alex Burmaster, Director and co-founder, caytoo
Moderator: Katie Traxton, Managing Partner, WeAreFearless and Director, European Sponsorship Association

• Expert views on ensuring health and safety in stadiums and arenas
• How to ensure environmental and financial sustainability
• The role of technology

Chair and co-producer: Cyril De Greve, Managing Director, European Stadium & Safety Management Association (ESSMA)
Speakers include:
Darren Whitehouse, Head of Strategy and Partnerships, Sports Ground Safety Authority
David Davies, VP Property and Facilities, Europe, Live Nation
Derry Morrice CMIOSH, Health and Safety Manager, Scottish Rugby

• Are major event rights holders in step with technological innovation, and what do they need to do to catch up?
• What are the next big changes on the horizon it comes to reformulating traditional events?
• What can cities do to engage more with citizens in the development of events and acquisition strategies?

Contact the organisers to get involved