The Olympic Games is a time of great excitement and opportunity – particularly if you are the Worldwide IT Partner of the Games.

“We are very excited as we are less than 200 days away from Tokyo 2020,” Sophie Proust, Group EVP and Group CTO, Atos told Host City at Global Sports Week Paris. “There is a lot to do around data in the world of sports.”

Driverless Games

One major benefit of the Olympic Games is the way that TOP Partners work together to deliver the event, each focusing in their own area of expertise.

Toyota is the relevant TOP Partner regarding vehicles, mobility support robots and mobility services. In Tokyo this summer, 100 driverless cars will move passengers around venues in the city’s waterfront area.

“Major cities are getting more and more crowded, so we need to think about that. Autonomous vehicles are not yet a mature technology, so it has to be used in a very constrained way.

“For future Games, we could well imagine TOP Partners working together with the IOC and Organising Committees to develop in specific domains such as driverless cars.”

I ask if the Olympic Games present possibilities as a test bed for autonomous vehicles because the organisers already close lanes for VIPs. “You could think of things like that. The magic of the Olympic Games and other major events is that we can collaborate between big enterprises in different sectors and build concrete cases as the event is a real accelerator for innovation and technology.”

Major events as smart cities

Transport is just one area of event management were technology can bring transformative applications. “Smart cities are about managing electricity, water, transport and energy,” Proust explains. “The ecosystem is so vast in the city.”

The scale of some major events is such that they can be considered as smart cities, with all the diverse attributes of the event generating huge amounts of data.

“We are involved in every aspect of major events from program management and integration of systems to applications for spectators, partners and sponsors. All of these areas generate data, which needs to be managed and structured efficiently.

"And with events involving multiple sports in multiple cities it is getting quite complex!”

The introduction of five new sports for Tokyo 2020 presents interesting opportunities, she says. “Tokyo 2020 will be the biggest Olympic Games to date, generating tremendous amounts of data. Our role is to collect, process and secure all of this data which is extremely valuable.”

Atos is also working on making applications more efficient. “All the IT applications have been migrated onto the cloud, and have now developed cloud native applications to facilitate deployment. We must ensure that our applications are available in all languages, so the fan experience is enhanced. So there are a lot of topics to handle, it’s very exciting.”

 “Thinking about the future of major events, one of our key strengths is to take the data and do something with it. We have more and more computations and analysis methods to measure success. This content is sent over to broadcast – but increasingly it’s also personalised to individual consumers.”

A stadium can also be considered to be a smart city. “There are different technology means for measurement and control to enhance the experience at an event. For instance, we are the lead integrator of the Advanced Access Control System for Tokyo 2020, reducing waiting time for athletes, coaching staff, volunteers and journalists at entry points of official venues - while being more secure.  

“In terms of fluidifying flows, you need to know what method of transport people are using to arrive – car, bus, metro or train – so you can have a predictive sense of how the flows are going to come, and then analyse it and adapt accordingly.

“Getting people to locations safely is quite complex.”

Sports: a digital driver or dawdler?

It was suggested at Global Sports Week that the sports industry been slow to respond to digital disruption as compared to other sectors. But Proust – who as CTO at Atos works across the entire range of industry sectors – turns this idea on its head.

“For me, sports is a real driver for innovation and for digital transformation because of the massive amounts of data we collect, and because sport is such a major part of everyone’s life. So sport is really a good driver, because of the impact on society.”

Angels Martin, General Manager Olympics at Atos told Host City why some sports organisations might be slow to adopt new technology.

“Usually sport organisations are very risk-averse. The bigger the event, the more risk-averse the organisation is, because they don’t want to create a mess in the middle of a major sports event in front of such a big audience.

“We need to manage the risk of new technologies, because the Olympic Games is highly visible.

“What helps us the most is that we know the business very well, supporting the Olympic Movement for 30 years; we are able to analyse what would be the impact of a new technology; and also to manage and assess the risks. We understand the impact of any change, of any new technology we want to implement.”

It stands to reason that events with lower visibility than the Olympic Games present a greater opportunity to showcase new technologies. “We try to have a more mature proof of concept that we can propose to the organising committees of smaller events. And then if they are happy to implement this, then we do it. It is not a testing field but to see what the response is and the reaction – and also to check the technology, if this is something to be used later on in the Olympic Games.”

Leave organising to the experts

I ask Martin what she sees as the biggest challenge facing the major events sector.

“There are so many challenges,” she says. “Talking generally, governing bodies want to take more control over what is being delivered. This is an area where I think that we will see some changes in the future – governing bodies being more willing to take more control over delivery. This is going to help governing bodies to get more synergies and reduce cost.”

Given the scale and scope of organising an Olympic Games, and the rapidly increased role of technology in event delivery, specialist companies like Atos bring invaluable expertise.

“The most important value is our experience”, she says. “We’ve been doing this since Barcelona 1992. We know a lot about how the Olympic Games are organised. In order to be fully prepared, we start collaborating with each Organizing Committee 7 years before the start of the event. Having done multiple Olympics in the past, Atos has a key role in the transfer of knowledge from edition to edition.

“If you have a solution that needs to be reinvented every time for every single organising committee it makes no sense. There are some services that are exactly the same Games after Games – why can’t you replicate them?

“I am sure you can find synergies between different events as well. These would allow the governing body to make savings for the organising committee and host cities, if they don’t have to do everything from the start again and again.”

In PyeongChang, Atos created a number of centralised services that in the past were provided locally. “The same people that provided services for the PyeongChang Games are now providing the same services for Tokyo and for Beijing. We are not only creating savings for the IOC and organising committees but also capitalising on knowledge, which is very important.”

[Source: European Sponsorship Association] 

More than 400 sponsorship and sports marketing leaders came together to celebrate ESA’s mission to unite, inspire and grow the sponsorship industry, at The Brewery in central London. With prizes across 30 categories, the 2020 ESA Awards ceremony was the largest in the history of the ESA Awards.

Demonstrating the diversity of the ESA Awards, the big winner on the night was a cultural sponsorship – the An Post Irish Book Awards was recognised by a panel of international experts as the prestigious ESA Sponsorship of the Year, while also winning ‘Best Newcomer (UK&I)’ and ‘Arts and Culture Sponsorship’.

HEAD HERE FOR THE FULL LIST OF WINNERS

Paddy Power’s much-lauded ‘Save Our Shirt’ campaign, delivered Octagon, also emerged from the night with a trio of trophies, securing ‘Best Use of PR’, ‘Game Changer – Sport’ and ‘Sport Sponsorship €400k – €1M’.

Electric Ireland, meanwhile, won four categories – ‘Mass Participation Sponsorship’ for Darkness Into Light, ‘Best Use of Digital Channels’ for its GAA Higher Education Championships partnership, and ‘Purpose-Led Sponsorship (Sport)’ and ‘Sport Sponsorship < €400k’ for its ‘Game Changers’ campaign with the Irish FA.

The invitation-only ESA Best of Europe competition, sponsored by Sponsorium, was won by Denmark’s ‘The Sydbank Cup: The 99% Broadcast’ campaign, with Ireland (‘Aldi Play Rugby’) taking silver and Slovenia (‘Petrol’s Winning Service’) rounding out the podium with bronze.

Other campaigns to leave with multiple trophies included Marriott Bonvoy’s partnership with Manchester United, which won two awards (‘Best Newcomer [Global]’ and ‘Sport Sponsorship €1-5M’), while Arsenal, Cadbury and Vodafone took home a win and a highly-commended each.

Boots’ partnerships with all five national football associations across the UK and Ireland, meanwhile, took home two highly-commended trophies (‘Best Newcomer [UK&I]’ and ‘Sport Sponsorship €400k – €1M’) and won ‘Best Use of Insights’.

Boutique creative agency WeAreFearless triumphed in the coveted Agency of the Year – Pan-Europe category, while MKTG won Agency of the Year – Single Nation. AEG’s ‘All Points East’ music festival triumphed in the esteemed Rights Holder of the Year category.

The ceremony was hosted by international rugby star and businesswoman Sene Naoupu, while celebrities in attendance included former England footballing star Eniola Aluko, Team GB hockey representative Harry Gibson, ex-England Netball captain, Ama Agbeze MBE and Olympic gold medal-winning rower Phelan Hill MBE.

Winners were chosen by a rigorous, two-step judging process overseen by a 40-person judging panel of sport, media, arts, culture and entertainment leaders from ten nations. Head here for a video explaining more about how the ESA Awards are judged.

ESA Awards committee Chair, Jackie Fast, said:

“With so many incredible entries, the 2020 ESA Awards has been our most hotly-contested to-date, with inspiring work on display from all our winning campaigns.

Last night’s ceremony proves that there has never been a more exciting time for sponsorship. Our winners represent the best of sponsorship, coming from all corners of Europe and all parts of the industry. A massive congratulations to all our winners!”

ESA Chairman, Andy Westlake, said:

“The 2020 ESA Awards saw a record-breaking number of entries, and, as always, the decisions were passionately and diligently debated. On behalf of ESA I’d like to congratulate all the worthy winners, including the An Post Irish Book Awards for taking home ESA Sponsorship of the Year.

I’d also like to thank all our ESA Awards sponsors and partners, with special thanks to our main event sponsor, POWA Index, and our judging panel – an amazing group of industry professionals. The ESA Awards continues to provide the best showcase of creativity in sponsorship across Europe and I’m thrilled to be able to celebrate another fantastic year for the Association and to enjoy another great party!

Naturally, without the support of our members, the ESA Awards wouldn’t be the event it has become. I’d like to thank them all for their continued support. ESA has a crucial role to play to inspire, unite and grow the sponsorship industry and our members are at the heart of our mission.”

“The time I feel most Senegalese is during a sports game, and it’s the same for most Senegalese people. Our slogan is ‘One People, One Goal, One Belief’. But the only time you see people using it or getting out the flag is during sports events,” Fanta Diallo, Director of Sports, Youth and Community at the City of Dakar told Host City at Global Sports Week Paris.

“Having one of the biggest sports events being in our country and our city is a very important moment for me, to make true our slogan – to be together, and to take on the challenge.”

Dakar is a rapidly developing city, but it still has a lot of challenges. “If we are not facing challenges together, having the same goal and the same feeling about the way we have to use the Games, then we stay an underdeveloped country.

“But we can use this momentum. We have a lot of youth in our city, in our country. We can use this moment to show them that you can stay in Africa and deliver something on the same international level, done by Senegalese for Senegalese to the world.”

Host City asked Ibrahima Wade, Vice President of both the Senegalese Olympic Committee and the Dakar 2022 Organising Committee how much support Dakar needs from international suppliers to putting on the Games.

“During the candidature phase, Senegal was quite ready because most of the infrastructure that we needed for sport and other areas such as transportation and medical facilities are ready,” he said.

“At the same time we were working very closely with the IOC from November 2018 to December 2019, on the edition plan of Dakar 2022 YOG. We were working hard to define the road map precisely on how to plan and go to the market, so everything is ready.”

Africa’s Youth Olympic Games

This is not only the first time an Olympic event is coming to Senegal, but also to Africa.

“That’s why we are working very closely with all African countries – firstly with the African Union – to let them know that this is not an event for Senegal but for all Africa,” said Wade.

The Dakar 2022 organising committee is planning to include representatives from other African National Olympic Committees (NOCs), particularly from those that were also bidding for the Games: Tunisia, Nigeria and Botswana.

They are also looking into the possibility of staging some test events in other African countries. “We don’t have the decision right now, we are thinking and working on that, also seeing how to have some volunteers from other African countries, and a training programme not only for Senegalese athletes but also for other African athletes.

“We are working with Association of National Olympic Committees of Africa (ANOCA), the international alliance of NOCs, with Olympic Solidarity and asking them how to build some OlympAfrica centres in other African countries, in order to show the African community this is not the Games for Dakar, but the Games for all Africa.”

Beyond Africa, Dakar 2022 has a lot of support coming from international federations and other Olympic Games Organising Committees, including Beijing 2022 and Paris 2024.

“We are benefitting from their experience in terms of engagement and environmental legacy. For example, Paris is sending experts to see how we can match and benefit from each other.”

Dakar is also acting as a test bed for Paris by including breaking, surfing, sport climbing and skateboarding, some of the additional sports that will also be included in the 2024 programme.

“It’s very important to put urban sports in the programme as a laboratory for that,” said Wade.

Host City asked if esports might feature in 2022. “No. Maybe for the big Games!”

Africa 2032 Olympic Games?

Everyone would like to see a big Olympic Games in Africa, and the Youth Olympic Games is seen as a gateway event.

“IOC President Thomas Bach mentioned this last November when he was in Dakar, saying it’s very important for all of us to make Dakar a success as it’s a good way to open the door for a big summer Olympic Games for Africa,” said Wade.

“I strongly believe that we will succeed, for all Africa. Like South Africa did for the World Cup, we will do it for the Youth Olympic Games.”

An African Olympic Games could also be enabled by changes to the bidding process, which no longer restrict the Games to single cities or even single countries. I ask Fanta Diallo when we might see an African Games bid, and which cities might be included.

“I bet for 2032 we will have African cities being candidates. I would say maybe Casa Blanca, Pretoria and Kigali,” she said.

But for now, it is Dakar’s time to shine. “Just imagine what kind of empowerment this is for the youth. To know that they can do something, because they never have the opportunity to show their talents. Just give them the floor to show that they can succeed in our country. And use the two years we’ve got to show all the talents we have, all the capacity and all the creativity we have in our country. I think it will be a good moment for that.

“We have a common goal – let us use it to solve common problems and really give back to youth the pride in being Senegalese. Let’s show the world what we can do as Senegalese people.”

Fanta Diallo is speaking at Host City 2020

[Source: Jordan Olympic Committee] A host of major local and international sponsors have stepped into the ring to support the Tokyo 2020 Asia and Oceania boxing qualifier in Amman, Jordan, from 3-11 March 2020.

Following the Boxing Task Force’s (BTF) announcement that Jordan would host the prestigious Olympic qualifier, work has continued around the clock to prepare a world-class venue in the capital’s Prince Hamzah Hall at Al Hussein Youth City.

The Local Organising Committee (LOC) will be supported by several major companies, including Worldwide Olympic Partner Coca-Cola, Societe Generale De Banque Jordan - SGBJ, Zain Jordan, Buffalo Wings and Rings, Taishan and Aramex.

“We have been short on time but huge on effort to ensure that this event meets the extremely high standards of the Olympic family,” said Nasser Majali, Secretary General of the Jordan Olympic Committee and CEO of the LOC.

“We are pleased with our progress and look forward to welcoming our friends from around the world to Amman over the coming days.

“The support that we have received from the business community has been particularly heartening and provides us with the helping hand required to host a world-class event.”

The qualifier is expected to attract the Asian and Oceania best boxers from 40 countries competing for 41 men’s qualifying spots in 8 weight divisions and 22 female qualifying spots in 5 weight divisions for the Tokyo 2020 Olympic Games.

Featuring on the Olympic programme is still an incomparable way of capturing global attention, but sports will need more than this to hold attention and appeal in today’s crowded market.

“There is a need for a more entrepreneurial approach from international federations,” said Tom Dielen, Secretary General, World Archery, opening the IF Summit. “Our role is different to private companies. We need to develop sports, not just make money, and there we need to be creative.

“One highlight per year is not enough. You have to have event experiences for fans.”

One way of making sports more experiential is to make entertainment a stronger component of the programme. Dielen cites the example of the Superbowl: “After the half time show half the audience left – you wonder if the half time show is the real show!”

FIBA’s latest format places equal emphasis on entertainment. “3x3 Basketball has urban culture festivals with non-stop music,” said Ignacio Soriano, Head of Events and Partnerships at FIBA.

This event is open to cities and private promoters as well as national federations, who traditionally lead on hosting championships.

Sailing is another Olympic sport that is working more creatively with the private sector. World Sailing works with a number of “partner special events” – the Ocean Race, the Americas Cup, Sail GP, World Match Racing Tour, Star Sailors League and J Class.

“The special events have to sign a charter that links with our sustainability charter,” said Scott Over, commercial director at World Sailing.

“Sailing has a huge year this year – not just the Olympics, but also the first Offshore World Championships, a sport that may be included in Paris 2024, to be broadcast 24 hours a day for four days.”

Following the success of Beach Volleyball, which has been in the Games programme since 1996, FIVB launched Snow Volleyball as an opportunity to get into the winter sports market.

“Beach volleyball is influenced by the elements; we thought we could do that in winter,” said Nicolas Hyett, Technology and Innovation Manager at FIVB.

Hockey is another sport that has a relatively new format, Hockey5s, created for the Youth Olympic Games in Nanjing in 2014. “New small formats are complementary to traditional ones,” said Hilary Atkinson, Olympic Games Director at FIH.

Creative event owners also need to increase their reach in new regional markets. Alistair Gosling, CEO of Extreme International said, “Saudi Arabia is just starting to open up, and sports is a massive part of that transformation. Tourism and sport go hand in glove.”

However, host destinations are increasingly at the mercy of health and environmental issues. “Contingency is the word of the day,” said Dielen. “The Rugby World Cup in Japan last year was a major lesson for federations in what to do when a match is cancelled.”

Earlier this year, the Melbourne Open qualifying rounds were cancelled due to rain and air quality concerns amid the bushfires.

“More and more this is a factor. And now of course the coronavirus is causing events to be cancelled or postponed.”

Since the IF Summit, World Archery have announced that Shanghai will host the Hyundai Archery World Cup Final in the Autumn, instead of the Stage it was scheduled to host in May.

Dielen said sustainability is another big topic facing event owners, citing the 2020 Youth Olympic Games in Lausanne as a great example of widespread use of public transport. “Although on the second Friday, children from all over the world including Greta Thunberg gave a climate strike, which closed the train station and had a negative impact on carbon footprint.”

Financial sustainability is also a perennial and growing concern for event owners and organisers – and not just the IOC with its “New Norm” strategy.

“We took a decision in 2018 to have conversations with venues to see how they can be strategic partnerships – turning it into more of a conversation,” said Matt Evans, Events Manager at World Rowing.  

Alex Molina of Formula One said ,“We have the privilege of asking cities for a fee. Often this gets political – people say its’s better to spend the money on a hospital. But it attracts tourism, brings exposure to lesser known destinations – and brings economic impact.

“We have a responsibility to incentivise kids to get into engineering and motorsports. You need to adjust your product to kids – we need to think in terms of entertainment and bring in more music.”

Esports is competing massively for the attention of the next generation of fans. “We need to make participating actively as cool as esports”, said Atkinson.

So how can IFs make their events more entertaining, sustainable, global and safe? “Governance is the key to helping with all these things,” said Dielen.

Dow has been a partner of the International Olympic Committee (IOC) since 2010, initially working on providing technologies and solutions for the Games.

“Our products are everywhere and so they can also be enabling of and supporting the Games,” says Dr. Nicoletta Piccolrovazzi, Global Technology & Sustainability Director, Dow Olympic & Sports Solutions.

“We wanted to understand how we could use this partnership to go beyond and to integrate more our experiences and expertise of sustainability. That’s why we became the Carbon Partner of the Sochi Games.

“We are using sport to create an acceleration, to help us bring businesses to the table and to collaborate on CO2 reduction projects.”

Following its first tenure as Carbon Partner for the Sochi 2014, Dow went on to become Carbon Partner of Rio 2016 – during which Host City ran a digital communications campaign with Dow. And then in 2017, Dow became Carbon Partner of the IOC.

“We have taken this platform from a Games focus and a host country focus to now a global focus. It’s our global platform of collaboration on climate change that utilises our technologies, our customers’ technologies and engages the entire value chain on projects.”

95 to 96 per cent of products are enabled by chemistry, much of which enables reductions in CO2. For instance, Dow’s products go into insulation.

“What we have seen is the benefits that we deliver in terms of CO2 reductions from our products far outweigh the carbon footprint of when they are being manufactured. It’s a ratio of three or four to one of CO2 reduction benefits that we enable through our products.”

Paris 2024 is already talking of reducing its carbon footprint by 50 per cent, and there is much work to be done to establish how to achieve this.

“It’s really good that Paris focusses on how to reduce their emissions,” says Piccolrovazzi. “It’s very important for us to focus on understanding the impact and then reducing the emissions.

“Every Games needs to define an effective mitigation strategy. That is still being developed by Paris. Every Games needs to do something that is relevant for their own emission reality.”

5 million tonne CO2e reduction

[Source: Dow] By 7 February 2020, the cumulative greenhouse gas (GHG) reductions from Dow’s carbon programs with Sochi 2014, Rio 2016 and the IOC had reached more than 5 million tonnes of carbon dioxide equivalent (CO2e), according to third-party verification by Environmental Resources Management (ERM). This compares to an amount of CO2 sequestered by 6.5 million acres of U.S. forests in one year.

In 2019 alone, Dow’s carbon program with the IOC reduced 655,000 tonnes CO2e of greenhouse gas (GHG) emissions, the equivalent of 139,026 vehicles driven for one year. By 2026 – the end of the monitoring period agreed to by the IOC – the carbon benefits are expected to reach more than 7 million tonnes of CO2e.

As a part of the carbon partnership program with the IOC, Dow announced several new projects in 2019 with collaborators, including PETRONAS Chemicals Group, the U.S. Green Building Council, the AIA International Region, Firestone Building Products and Restore the Earth Foundation. These greenhouse gas reduction projects are part of Dow’s Sustainable Future Program, which harnesses the power of sport and science to accelerate the adoption of more sustainable technologies across value chains and upgrade business-as-usual practices locally. The project portfolio has been developed to address a wide range of applications, such as high performance buildings and infrastructure, reforestation, improvements in packaging and industrial efficiency.

“In line with our strong commitment to sustainability, the IOC measures its annual carbon footprint and implements various measures to reduce them. Thanks to our Official Carbon Partnership with Dow we have also been able to offset our unavoidable emissions for the period between 2017 and 2020,” said Marie Sallois, IOC director of corporate & sustainable development. “The results that Dow continues to deliver are now exceeding our operational emissions, creating a tangible, positive legacy.”

With a joint vision of accelerating climate action across the Olympic Movement, Dow and the IOC also announced in 2019 a new program to encourage and incentivize International Sports Federations (IFs) and National Olympic Committees (NOCs) to measure, reduce and mitigate the carbon emissions related to their operations and events. As part of the program, carbon offsets are offered to IFs and NOCs that have joined the United Nations Framework Convention on Climate Change’s Sports for Climate Action Framework and implemented tangible action to reduce GHG emissions within their respective operations and events. Ten IFs benefitted from the program in 2019. In 2020, the initiative will be expanded to include submissions from NOCs in addition to IFs.

For more information about Dow’s more than 35 years of support of the Olympic Movement and commitment to sustainability through sports, visit https://www.dow.com/en-us/sports/partnerships/olympics.

The role of sports in dealing with climate change may have been the most prominent on-stage theme at Global Sports Week Paris – largely thanks to the challenging presence of “Young Sports Makers” – but it was another threat to humanity that dominated conversations amongst participants. One insider told Host City that the novel coronavirus, which is currently forcing the cancellation of several major events in China including Olympic qualifiers, could even lead to the cancellation of the Tokyo 2020 Olympic Games.

But Tony Estanguet, president of the Paris 2024 Organising Committee of the Olympic Games, is confident that the show will go in Tokyo.

“We are following this closely at the moment,” he said. “We don’t have an impact on what’s happening in Asia with the coronavirus, but we will learn from how Tokyo 2020 put in place good measures and actions to protect the security of athletes and spectators.

“Tokyo 2020 have declared that they are very involved in this topic. It’s good that, with the Japanese culture, when they decide to do something they will always deliver very carefully and effectively. We can all be very confident that Tokyo 2020 won’t be affected by this.”

This view was echoed by Andrew Parsons, president of the International Olympic Committee. “We are concerned but trust that the health authorities on a national and global level are able to control it,” he said.

While epidemics could become more prevalent in the future, the organisers of Paris 2024 are confident that they would be well equipped to react if an outbreak were to happen in their own Olympic year.

“Of course, as an organising committee it is something you want to avoid, so we have good relations with the state and the minister to make sure that if something like that were to happen, we would have a good response,” said Estanguet.

Paris is also watching and learning from Tokyo in many other areas. “Our team has been associated with the preparations of Tokyo 2020 over the last two years through the Coordination Commission meetings. All our directors went to Tokyo to have special exchanges in terms of venues, technology, sport communication – I’d like to thank Tokyo 2020 for sharing their expertise.

Games-time will be the key moment, he said. “We’ll go there to observe and learn. It will be very important for us to follow the event itself backstage. Many of my team have never organized an Olympic Games, so for them it will be very useful to go there.”

Half the carbon of London

London 2012 was a great step forward in sustainability for the Olympic Games and 12 years on, Paris is aiming for a new benchmark.

“We have no choice. This is a challenge the whole of humanity is facing and events need to be part of the solution,” Estanguet said.

“Our ambition is to divide by two the carbon footprint of the Games. Compared to London it’s less than half the footprint.”

The biggest contributor to carbon emissions is facilities, followed by transport. Paris’s ambition is all the more impressive considering that the target includes transport to – not just within – the host city.

“For the first time we will take into consideration all transport, including planes and spectators coming here, which is 1.5n tonnes of carbon. And within Paris our objective it to make sure people use public transport,” he told Host City.

The third biggest contributor to carbon emissions is energy, which provider EDF is mitigating by using 100 per cent renewables for the Games.

Control the budget

Staying in step with project milestones is not easy for any Olympic Games organiser. “We have many challenges,” said Estanguet. “We will start the first construction over the next months. It’s key to start as early as possible, to keep to the timeline.”

“We are still on track to deliver the first element of the buildings in January 2021. We have good commissions to choose who will build the aquatics centre.”

Using 95 per cent existing or temporary venues reduces much of the capital expenditure for Paris, but the Games will still require 6.8 billion euros of funding, including 1.2 billion of sponsorship.

“The commercial programme is on track,” he said. “It’s not as fast as Tokyo 2020, but their budget is much higher. With Paris 2024 we are in a situation where we can limit the budget to make sure we can deliver without having big exposure in terms of budget as has happened in recent Games, including Tokyo, where the budget has really increased since they have been elected.

“My first objective is to control the budget. We are confident we will find this money from the sponsorship programme, which is 1.2 billion euros. So far, we have good contact with companies and I’m very confident.

“We’ll also engage with the population; we’ll launch a big programme with Club 2024 open to everyone to participate in 2024. That’s crucial for us this coming year, to engage at a national and international level.”

The perfect wave

Paris had the choice of four sports to add to the programme for 2024 and appealing to young audiences was central to the decision. “We decided to choose two nature sports: surfing and climbing, and two more urban sports, breakdancing and skateboarding, to make sure youth who are really engaged on social media will be attracted by the 2024 programme,” said Estanguet.

This will be the first time that breakdancing features in the in the Olympic Games. “It is a good combination with the values of Paris 2024 because of the creativity and the link with culture – and it’s very technical, physical and spectacular. We believe it will add something new and different from the 28 current sports.”

He also revealed why the organising committee chose Tahiti as the venue for the surfing: “Because at this time of year there is a 95 per cent chance of the perfect wave.”

Sport as a service

The younger generation also exemplify the rise of everything-as-a-service, as highlighted by French sports minister Roxana Maracineanu.

“Right now we are at a crucial time for the sport movement. People want sport but the they want it differently – they expect it as service. We have to be more aware of what people want from us and what they need.

“Young people are waiting on us before, during and after the Games – we have to ready to bring them more facilities, more sports, more education in sports.”

And sport is not just for its own sake or for entertainment – it has a big role to play in tackling the big threats to humanity. “Sports can be the solution for better public health and environment. Sport can be a big solution for all politics and what society is facing right now.”

[Source: Global Sports Week] The role of sport in the climate emergency is set to dominate discussions at the first Global Sports Week Paris taking place tomorrow and Friday at the Carrousel du Louvre.

The new annual gathering of the world sports economy is organised under the patronage of UNESCO and the high patronage of Emmanuel Macron, President of the French Republic.

The event will bring together 1,500 delegates and more than 100 international media around an agenda focussed on the future of sport at the intersection of business and society.

On the programme are issues ranging from sport’s role in driving gender equality to the impact of digital transformation on the industry’s core business model. Sports tech and social business also feature strongly.

But climate considerations dominate the agenda for the first edition, with keynote contributions expected on the subject from F1 Executive Chairman and CEO Chase Carey, Ocean Race Director Richard Brisius and incoming Wimbledon CEO Sally Bolton, alongside athlete activists including big-wave surfing star Justine Dupont.

Major sponsor brands including Dow, adidas and EDF are also expected to share their vision of a sustainable future, alongside media executives including Yannick Bollore, Chairman of the Havas Group and the Vivendi Supervisory Board.

On Friday, Global Sports Week will be the stage for key carbon policy announcements from the All England Lawn Tennis Club (Wimbledon) and the French Football Federation in partnership with the French ministry of sport.

French sports minister Roxana Maracineanu will host a meeting of her international counterparts on the sidelines of the summit.

The agenda for Global Sports Week Paris has been significantly shaped by a group of 50 under-25s, drawn from 22 countries, and billed as representatives of a new global generation.

Global Sports Week Chairman Lucien Boyer explained: “We believe it is crucial to understand the interests and expectations of the emerging consumer generation if sport is to continue to grow its influence and impact in the world.

“On climate, we hear very clearly the young generation’s clamour for change. Sport itself faces tangible impacts, but it also has a great potential to contribute to solutions.

“We hope Global Sports Week can be a place to put some new ideas into action.”

Global Sports Week organisers confirmed details of the event’s own sustainability practices, which include no single-use plastics; zero waste; and the use of 100% recycled materials in the site build and overlay.

Host City’s Editorial Director Ben Avison is attending and reporting on Global Sports Week – contact ben.avison@hostcity.com to arrange a meeting there

I am writing in regard to SportAccord 2020, to provide an update on the status of our upcoming event in Beijing, China given the current Coronavirus outbreak.

Our thoughts are with the people of China and families affected by the outbreak. SportAccord is monitoring the situation and we are following the recommendations provided by the Chinese Authorities, the World Health Organisation, and other leading health authorities around the world. We are also fully aware of the recommendations on travel and restrictions imposed by airline companies and governments. 

We will continue to monitor the situation closely and share any developments regarding SportAccord 2020. Please rest assured SportAccord will continue to do what is in the best interests and safety of all our delegates.

Sincerest regards,

Raffaele Chiulli
President
SportAccord and GAISF

SportAccord

SportAccord brings together international sports federations and organisations involved in the business of sport. The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. It engages international sports federations, athletes, industry, rights holders, organising committees, cities, government, agencies, media, technology, legal teams, medical professionals, inventors, and subject matter experts – represented at the highest levels.

SportAccord is the only global sports business event attended by all the international sports federations and their stakeholders, who host their Annual General Assemblies during SportAccord. These stakeholders include: ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport), GAISF (Global Association of International Sports Federations) and Associate Members. SportAccord receives the full support of the International Olympic Committee.

Follow #SA2020 on Facebook, Twitter, LinkedIn, YouTube and Flickr.    

[Source: Aggreko] Aggreko has cemented its position as a green supplier of temporary power, heating and cooling solutions after being certified to the Carbon Trust Standard and achieving certification to ISO 50001:2018 international standard for energy management.

By implementing ISO 50001, Aggreko has committed to reduce its energy consumption, minimise its carbon footprint and promote sustainable energy usage. This includes applying both internal and external guiding principles including the integration of energy reduction considerations and increasing fuel efficiency in our fleet and solutions offerings for its customers.

Replacing the Carbon & Energy Management and Reduction Scheme (CEMARS), the Carbon Trust Standard is the world’s leading independent certification of an organisation’s achievements in managing and reducing carbon emissions. By accrediting Aggreko to the Standard, the Carbon Trust has independently recognised the company as taking a best practice approach to achieving real year-on-year reductions.

As part of its commitment to both accrediting bodies, Aggreko will significantly reduce its power-related carbon emissions. With this pledge in mind, the company has also switched its electricity contract to 100% renewable electricity, with all annual electricity demand required to supply Aggreko’s Service Centres being generated by offshore wind generators.

Aggreko is also reducing carbon and energy use internally by reviewing its vehicle fleet, and has already taken steps to increase energy efficiency and reduce emissions using vehicle tracking, driver training, more electric plug-in vehicles and work planning using technological innovations.

Furthermore, the company provides generators that work with alternative greener fuels such as natural gas, biofuel and hydrotreated vegetable oil, or HVO. This includes providing remote monitoring technology on equipment to improve efficiency, regularly reviewing products to ensure compliance with latest emissions standards. It is also developing renewable energies including modular PV and hybrid solutions that consist of different technologies, batteries and modular solar panels.

Chris Rason, UK Managing Director at Aggreko, said: “Delivering sustainable growth and limiting the impact our business has on the environment is extremely important for Aggreko. As a business, we have made a number of commitments and by implementing ISO 50001, and getting the Carbon Trust Standard, we will ensure that we continue to improve our energy efficiency.

“The Carbon Trust Standard will allow us to monitor and manage our energy performance to help aid year-on-year reductions. Through verified environmental impact data, regulation compliance will be ensured, which in turn will help our customers. Working with the Carbon Trust closely will allow us to benchmark our performance and, perhaps most importantly, identify opportunities for improvement and implement these.”

Chris Rason concluded: “Aggreko has a vision to be the greenest provider of temporary power equipment and our aim for the next year is to help customers become greener. As a business, we are taking active responsibility to limit the impact our business has on the environment and we look forward to seeing the positive changes these real commitments through certification will have.”

For more information, please visit www.aggreko.com.