Event Management - Host City

Emirates ends sponsorship as FIFA plans Winter World Cup

The Emirates Medal Crew at the Confederations Cup Brazil 2013 (Photo: FIFA)

Just as a FIFA taskforce met in Zurich on Monday to review options for the timings of the 2022 World Cup, it emerged that Emirates airline would not be renewing its sponsorship contract with football’s international governing body. 

“This decision was made following an evaluation of FIFA’s contract proposal which did not meet Emirates’ expectations,” Emirates said in a statement on Monday.

A FIFA spokesperson said Emirates had informed them two years ago that Brazil 2014 would be the last World Cup it would sponsor, as the airline was changing its strategy to focus on more frequent smaller events around the world instead of a mega-event every four years. 

Qatar Airlines is said to be waiting in the wings to take over the role of official carrier for FIFA. Sony are also reported to be putting an end to their sponsorship, with Olympic TOP sponsors Samsung being mentioned as likely contenders to occupy this space.

Emirates chose to make the news public at a time when FIFA is tackling the tricky issue of how to host the World Cup in Qatar in 2022 without risking the health of players and fans, while also minimising disruption to national league fixtures. 

“We are getting closer to narrowing the dates for the FIFA World Cup to two options – January/February 2022 or November/December 2022 – but FIFA has also been asked to consider May 2022,” said FIFA secretary general Jérôme Valcke. 

Hosting the World Cup in January/February would almost certainly result in the event clashing with the 2022 Winter Olympic Games, for which Almaty and Beijing are currently candidate cities. 

The May option was put forward by the European Club Association, who have proposed that the tournament could take place from April 28 to May 29 without disrupting domestic fixtures.

However, FIFA’s chief medical officer Professor Jiří Dvořák highlighted medical concerns relating to player safety and fan safety if the FIFA World Cup were to be held between May and September. Valcke also pointed out that the month-long period of Ramadan would begin on 2 April in 2022, which would impact on preparations for the tournament.

Hassan Al Thawadi, CEO of the local organising committee said the preferred scenario was for the World Cup to be held in the winter, while affirming that it remained fully committed to delivering what was promised in its bid and organising the best possible event whatever is decided.

The taskforce is due to hold its next meeting in early 2015 after further consultation. 

“The objective of today’s meeting was to receive feedback from all parties and to work on narrowing the options,” said Sheikh Salman Bin Ebrahim Al Khalifa.

Glasgow 2014 to come in £25m below budget

Glasgow 2014 put on a massive programme of free cultural events, such as James Yorkston at the Kelvingrove bandstand (Photo: Host City)

The 2014 Commonwealth Games were predicted to cost £472m to host, but the organising committee has announced that around £25m of previously committed public funds have not been required.

While the final budget will not be confirmed until the organising committee’s closing accounts are completed early in 2015, its chairman Lord Smith of Kelvin said that Glasgow 2014 was set to conclude its operations significantly within budget.

“It gives me considerable pride to now be able to say that Glasgow and Scotland have made Games history…. and have done so well within budget,” he said. 

The surplus will be invested into physical, economic and social regeneration, said Scotland’s First Minister Alex Salmond. “We have already announced that £6 million will go into Scotland’s first ever para-sports centre and £2 million will support our successful Legacy programme. 

“The remaining funds will be invested back into Scotland’s health service. It is clear that the benefit of the Glasgow 2014 Commonwealth Games will be felt in Scotland for generations to come.” 

1.3 million tickets were sold for Glasgow 2014, with an attendance record of 171,000 reached for Rugby Sevens

Around £400m of Games contracts were awarded during the delivery of the Games, with more than two thirds of these contracts going to Scottish companies. More than £1 million of contracts were awarded to social businesses. 

“Glasgow 2014 and Games Partners are to be warmly congratulated on their prudent and responsible approach to the delivery of what was an outstanding and joyful Commonwealth Games,” said HRH Prince Imran, President of the Commonwealth Games Federation.

“Glasgow and Scotland’s Games has set bold new benchmarks, energised and inspired the Commonwealth sports movement and invested in developing a long-term legacy which will benefit a wide range of people and communities for many years to come.”

The event set new standards in sustainability management, being the first Scottish event or Commonwealth Games to be awarded the ISO 20121 – the gold international standard in sustainable event management.

“The Glasgow 2014 Commonwealth Games raised the bar in so many ways, from preparing the venues, hosting the competitions, ceremonies and cultural programme and on to the legacy that we are currently enjoying,” said Councillor Gordon Matheson, Leader, Glasgow City Council.

“So it’s no surprise to find that all the previously-committed public funds were not required. Once again we have been shown to be a world-class city capable of organising events in the best possible fashion.”

 

Milan to host MTV EMA during 2015 World Expo

Slash made an incendiary guest appearance with Biffy Clyro at the SSE Hydro in Glasgow

The MTV Europe Music Awards (EMA) is to return to Milan next year, to coincide with the Expo 2015. 

The news was announced by event host and rap sensation Nicki Minaj at the 2014 EMA at SSE Hydro in Glasgow on 9th November. 

The 2015 edition of MTV's star-studded awards show will be held at the Mediolanum Forum in Milan on October 25. 

Sunday night’s extravaganza was the first time Glasgow had hosted the event, culminating an extraordinary year of events in Glasgow and Scotland that included the Commonwealth Games and the Ryder Cup.

This will be the second time that the major international music awards event will be held in Milan, which played host in 1998, and the third time Italy has hosted the show.

“The 2004 show in Rome was a huge success. Now, we’re looking forward to delivering an even bigger and better experience with the 2015 MTV EMA in partnership with EXPO, bringing thousands of people from around the world to Milan.” said Raffaele Annecchino, Executive Vice President and Managing Director VIMN South Europe, Middle East & Africa.

“We’re thrilled to bring the 2015 MTV EMA to Milan – an iconic city where art, fashion and music collide, and home to the World Expo,” said Bruce Gillmer, Executive Producer of the MTV EMA and Executive Vice President of Music / Talent Programming and Events for event owner Viacom International Media Networks.

“One of the world’s biggest cultural capitals, Milan will undoubtedly set the stage one of the biggest global music events of the year," he added.

The World Expo is the world’s largest city-based event, after the Olympic Games. The theme of the Milan 2015 Expo is “Feeding the Planet, Energy for Life”. 

According to Bob Bakish, president and chief executive of Viacom International Media Networks, the EMAs bring "a noticeable economic boost for the host city every year".

It has been estimated that Glasgow will have benefited by as much as £10m from hosting the MTV EMA. 

IOC should make culture equal to sports, says Agenda 2020 expert

The first principle of Olympism is to blend sport with culture, but Olympic Games is still not going far enough to raise the profile of cultural events, according to a prominent UK politician and expert advisor to the IOC.

“I think probably the IOC needs to go further in reaffirming the fundamental role that the cultural festival has as part of the Olympic and Paralympic Games,” Dame Tessa Jowell told HOST CITY in an exclusive interview. “So there are three events: there is the Summer Games; the Paralympics and the cultural festival.”

While host cities can and often do put on major cultural events alongside major sporting events, their primary obligation is towards the sporting activities. However, Jowell, who is an expert advisor to the IOC on bidding procedure as part of its Olympic Agenda 2020 review, says that cultural events should take on just as primary a role as sporting activities during the Games.

“I think it’s important that Pierre de Coubertin did see this duality in the Olympic ideal, and it would be a great pity to lose that,” she told HOST CITY.

The founder of the modern Olympic Games, Coubertin envisaged the Games as a “festival of mind and body”.

“At the time of the splendour of Olympia… literature and arts, harmoniously combined with sports, ensured the greatness of Olympic Games. This should be true for the future,” Coubertin wrote.

While early modern Olympic Games featured medals for the arts, the prominence of arts and culture within the event programme faded in the middle of the twentieth century, until recent editions brought a resurgence of interest. London’s “Cultural Festival” drew on some of the world’s greatest cultural leaders and talents to wide-reaching effect. 

“We had the most prominent and successful cultural festival ever for the Olympics,” said Jowell, who was also a board member of the London Organising Committee for the Olympic Games. “20 million people had a bit of Olympic experience through the cultural festival.” 

The IOC estimated that around half a million people would have experienced Olympic-related cultural events in Sochi in 2014.

Glasgow 2014 put on a huge programme of free cultural events across the city to rival London’s, billed as “Festival 2014”. 

The Olympic Charter describes Olympism as “blending sport with culture and education”, but the extent to which culture should feature in the Games is nothing like as rigorously determined like the programme of sports events. 

A Host City contract currently includes no obligation to include any specific cultural activities, other than to say that the organising committee “must organize a programme of cultural events.”

 

Tokyo 2020: we must stay close to IOC and IFs

6-	The former Prime Minister of Japan, Yoshiro Mori also served as President of the Japan Sports Association. He is currently President of Tokyo 2020, President of the Japan Rugby Football Union and Vice President of the Rugby World Cup 2019 Organising Committee

HOST CITY: Congratulations on your appointment as President of Tokyo 2020. How have your previous experiences prepared you to take on the responsibility of organising and delivering the world’s greatest and most complex event? 

Mr Yoshiro Mori: Of course, it is a great honour to have been appointed as President of the Tokyo Organising Committee of the Olympic and Paralympic Games. However, I am also keenly aware of the huge responsibilities that come with this position and the many challenges that lie ahead. 

As well as having served as Prime Minister of Japan, I have also been engaged in the promotion of sports for many years. I have served as President of the Japan Sports Association, and am currently President of the Japan Rugby Football Union and Vice President of the Rugby World Cup 2019 Organising Committee. 

Throughout my long involvement in sport, I have always recognized the importance of forging close working relationships based on mutual trust with a variety of stakeholders both domestically and internationally, and have always endeavoured to put this into practice. It is fullest intention to make the most of my extensive experience, and exert my utmost efforts towards building productive relationships with the International Olympic Committee, the International Paralympic Committee and international sports federations, as well as the wider international sporting community. 

 

HOST CITY: Why do you think Tokyo was selected as the host city for the 2020 Olympic Games?

Mr Yoshiro Mori: The main objective of the presentation given by the Tokyo bid committee at the 125th IOC Session in Buenos Aires last September was to demonstrate to the members of the IOC that the people of Japan had once again realised the power of sport to act as a force for good through their struggles in overcoming the tragic earthquake and tsunami of March 2011, and their strong desire to further promote these values and make a significant contribution to the international community. 

I believe that that many IOC members were persuaded by Tokyo’s presentation, and this is a major reason behind Tokyo being elected as the host city for the 2020 Games. Other important factors were Tokyo’s meticulous plans for the successful delivery of the Games, the fact that Tokyo is a safe pair of hands for the Olympic Movement, and the fact that Tokyo has a proven track record of successfully hosting several major international sports tournaments.  

Our overarching aim is to deliver a seamless and successful Olympic and Paralympic Games, and to communicate the power and values of sport. In so doing, I hope that we are able to respond to the expectations that the world has towards the Tokyo 2020 Games. 

 

HOST CITY: What is the global significance of Tokyo and Japan hosting the Olympic Games in 2020, as compared to in 1964?

Mr Yoshiro Mori: The 1964 Olympic and Paralympic Games left an immeasurable amount of both tangible and intangible legacies in Japan. Furthermore, a vast majority of these legacies remain in regular use even now, a half century later. The 1964 Games served as a platform for Japan to showcase its economic strength and technological capabilities to the world, and provided Japan with the opportunity to claim its rightful place among the world’s leading industrial nations in the second half of the 20th century. 

Now, as we prepare for the 2020 Games, Japan has already reached the status of a ‘mature nation.’ Evidence of this can be seen by the fact that Japan, along with other mature societies, is now working towards realisation of a largely equitable society and is tackling the problem of an increasingly ageing society. I believe that countries around the world are looking to Tokyo and Japan to come up with solutions to the kind of problems faced by mature societies through its hosting of the Olympic and Paralympic Games. From a global perspective, I feel that this is one of the roles expected of Japan by the international community. 

 

HOST CITY: What are the organising committee’s most important priorities for the second half of 2014 and for 2015?

Mr Yoshiro Mori: The most important task facing us for the remainder of 2014 is the formulation of our Games Foundation Plan. The Organising Committee is obligated to submit our finalised Games Foundation Plan to the International Olympic Committee early next year, and we are currently working feverishly on ensuring that the plan is completed on time. 

From next year, we will enter the phase of putting our finalised plans into practice. Accordingly, it is essential that we forge close working relationships with the IOC, the IPC, IFs, NOCs and all other stakeholders. We realise that our first priority must be to establish a relationship of trust with all the aforementioned stakeholders. 

 

HOST CITY: Further ahead, which of the functional areas, such as security and transport, do you think will require the most attention?

Mr Yoshiro Mori: The Organising Committee is composed of ten separate bureaus, each with responsibility for a specific function. The bureaus are Administration, Planning and Finance, Engagement, Marketing, International Relations and Sports, Games Preparations and Operations, Security, Telecommunications, Venues, and Coordination for Infrastructure. 

Each of these is a vital function, and without even one of them a successful Games would not be possible. Of course, among these functions, it is important that some bear fruit quicker than others, but rather than saying which of the functions is more important, it is perhaps more accurate to say that our greatest responsibility should be to ensure that all functions are acting in unison towards the ultimate objective of delivering a successful Games. 

 

HOST CITY: How do you expect media scrutiny to grow as you get closer to 2020 and how does the organising committee plan to manage the media coverage of Tokyo’s preparations?

Mr Yoshiro Mori: Both the London and Sochi Games drew a huge amount of attention from the international media. I am certain that the Tokyo Games will attract the same amount of media attention, if not more. 

The organising committee already has a specialist communications team in place to handle enquiries from both the Japanese and international media, and they are able to respond swiftly to the many requests for interviews we receive from journalists on almost a daily basis. The team also shares information each week with the IOC communications team by teleconference. 

In addition, we have also set up a network to maintain regular contact with the communications teams of the Tokyo Metropolitan Government, the Japanese Olympic Committee, the Japanese Paralympic Committee and the Japan Sport Council, and we plan to further expand this collaborative network in the future. 

 

HOST CITY: What role do you see for the many international partners and suppliers that can support Tokyo’s staging of the Games?

Mr Yoshiro Mori: Various types of expertise and technical abilities are essential for hosting the Olympic and Paralympic Games. Of course, it is impossible to include all these areas of expertise in the organising committee. Therefore, it is essential that we avail ourselves of the professional products and services provided by sponsors and suppliers in specialist business fields. One could even say that they are indispensible partners in ensuring the successful delivery of the 2020 Games.

Sponsors and suppliers also play a vital role in helping to create a vibrant atmosphere for the Games. The organising committee will work closely with sponsors and suppliers to further contribute to the Olympic and Paralympic Movement. 

 

HOST CITY: HOST CITY magazine helps event organisers to deliver the best events in the world, by sharing the experience of different host cities. How important is information like this in preparing to host the greatest show on earth?

Mr Yoshiro Mori: Without doubt, the Olympic and Paralympic Games is the most complex sporting event in the world to organise, and preparations require an inordinate amount of time and effort. It is important that we obtain as much expertise and knowhow as possible in the least amount of time. 

We have learned much and gained vital experience of previous Games through our participation in the IOC’s Observer Programme and Olympic Games Knowledge Management Programme. However, we also realise that there is still much more we can learn from specialist international media outlets such as HOST CITY magazine.

 

This interview first appeared in the Autumn issue of HOST CITY magazine. Register here

How to host the best Games ever

Louise Martin speaking during the Commonwealth Games in Glasgow (Photo: HOST CITY)

This year’s Glasgow Commonwealth Games was on the receiving end of widespread praise from athletes, the media and sports administrators alike, with Commonwealth Games Federation chief executive Mike Hooper even hailing it as “the standout Games in the history of the movement.”

71 teams and nearly 5,000 athletes took part in the Games, which was held across 13 venues. The Games went off smoothly and was heralded as a success with large attendances at every event and 1.2 million tickets sold.

Vice Chair of the Glasgow 2014 Organising Committee, Louise Martin, has been a part of Glasgow 2014 from the very beginning. She was the first woman to be Chair of Commonwealth Games Scotland (CGS) and was awarded the CBE in 2003 for services to the Games.

“It feels absolutely fantastic and to see the fruition from the idea, to the bid, to winning the bid, to where we are now, it’s the journey that we planned meticulously and it’s worked,” she told HOST CITY in Glasgow.

“From the bid phase, which we launched in 2004, to actual delivery, in that time we managed to make sure that every single venue was finished two years prior to today. So in 2012 all our venues were finished, operational and had been used by the general public. So that in itself, to me, is worth its weight in gold.”

The Commonwealth Games has been struggling to attract potential host cities in recent years, with the Commonwealth Games Federation (CGF) calling an emergency meeting in Kuala Lumpur in January as no member country had entered a bid for the 2022 Games just two months prior to the deadline. The extensive list of controversies surrounding the 2010 Delhi Games and the huge cost involved with hosting a Games have been some of the reasons cited for the lack of interest, especially considering the Commonwealth includes some of world’s least economically developed nations.

However, Martin is overwhelmingly positive about the event and believes the way in which Glasgow has been successfully delivered can provide a lesson for future Games and may encourage more nations to become involved with hosting. “One of the reasons we bid for this is that we’re a small country, five million people and we wanted to demonstrate that small countries can host these things and stay in budget,” she says.

“We delivered a phenomenal opening ceremony and we were on budget, really on the target, and it wasn’t over the top. We didn’t have all the stuff flying around the sky; we kept it culturally towards what we are, this fun-loving, cheeky nation. The athletes enjoyed the ceremony, they were central to the whole thing and this is what we wanted to do the whole way through.”

This year’s Games has been almost universally praised and Martin believes this have been down to a mixture of Glasgow’s welcoming atmosphere and the work done by the organising committee to create a slickly run Games with the best facilities. She says: “I just think because it’s in Scotland, it’s the friendly Games and the family Games, we all speak the same language so therefore there are no hidden feelings, where we see people we see friends, we’re all one big happy family.

“The way these 15,000 Clyde-siders have been working and the way the Glasgow public and Scottish public have just taken this to heart as well. It’s a combination of facilities being ready, the people in Glasgow, the workforce: it’s one big jigsaw and its come together.”

The next Commonwealth Games will be held in Gold Coast City, Australia in 2018 whilst the 2022 edition of the Games will be hosted either by the South African city of Durban or the Canadian city of Edmonton. With the announcement of the winning bid less than a year away, both cities have been upping the ante in order to secure the Games.

“My advice would be, know what you want to do, know what you want to deliver, ensure that your plans are absolutely in place and your budget is set before you put your bid in – because once you’ve got your bidding document, it makes it easy in the transition from bidding to the organising committee and then you can start to move and do it very quickly,” says Martin.

Shortly before the start of the Glasgow Games, teams from Durban and Edmonton visited the city to present at the Commonwealth Games Federation General Assembly. Durban put on an in-depth presentation, utilising government ministers and videos referencing the late Nelson Mandela whilst Edmonton took the approach of a simple address by the bid chairman. Edmonton’s lack of presentation led some sections of the media pronouncing Durban as the more serious bid but Martin disagrees.

“Whether they are bullish or not you’ll have to wait and see, it’s what they actually put down on paper and what they actually can produce for the evaluation commission that counts. The city that will be chosen will be the one that can deliver a really, really good Games to the standard that we’re looking for and as far as I’m concerned the standard that’s here: it’s simple, it’s enjoyable, it’s affordable and it’s doable.”

Glasgow 2014 has also made a fine example of how to maximise the host nation’s sporting performance on home soil, an important factor for many host cities. Scotland achieved a record 19 gold medals in Glasgow, placing them fourth on the medals table.

“We’ve left nothing to chance,” says Martin. “We’ve been working with these athletes for the last five years, with all the coaches and all the scientists behind them and each individual athlete has had a special programme, nothing has been left to chance. So the delivery of Team Scotland at the moment has been planned and we have actually achieved what we’ve set out to achieve.”

 

 

Russia World Cup can change perceptions – Sorokin

Alexey Sorokin (left) under the newly unveiled 2018 FIFA World Cup Official Emblem

 

HOST CITY: How are preparations going in terms of the stadiums?

Alexei Sorokin: We’re had two ready for some time, Kazan and Sochi, and of course now we have Moscow Spartak which opened officially and the end of August and then staged its first game shortly afterwards. In the beginning of 2016 the St Petersburg stadium will also be ready. The rest are in different phases of construction.

 

HOST CITY: Can you tell us about opportunities for international contractors?

Alexei Sorokin: Foreign expertise was used in the design preparations. In some instances there has been a lot of consultancy from companies like Populous (England) and gmp (Germany). There is not a single stadium without some kind of foreign element. 

The way we went about choosing was by public tender put out by the specific region. Different companies are being used for different aspects of design, so maybe one company for security, another for usability and so on.

 

HOST CITY: What about venue sustainability? How will you ensure legacy use for such large venues?

Alexei Sorokin: We don’t think the stadiums are that large. If you consider the population of the country, they are not overwhelmingly large. In some cases they will have demountable tribunes, in others they will stay at 45,000 seats, but the level of interest in football is enough to fill them to 80 per cent if not 100 per cent all the time. 

We have strong assurances from the regional authorities that the need for such stadiums is there. The interest in football is of course not equal everywhere you go but that’s normal. There will be no white elephants for sure. 

We’ve taken a lot of advice and the stadiums will all be designed in such a way that they are marketable for events other than football. If you look at Kazan, for instance, it will host aquatics in 2016. Every design has taken this concept into account. But we deliberately picked cities where clubs are playing in our Premier League, or at least are close to doing so. Several clubs in Russia jump back and forth. We have picked cities where people really go to watch football.

 

HOST CITY: But are they cities that can also attract the kind of non-footballing commercial entities?

Alexei Sorokin: The short answer is absolutely. Why do I say that? Because all but two of our cities have a population in excess of one million. There is a major need for a certain level of social life. They need a venue where people can get together.

 

HOST CITY: What will make 2018 stand out from other World Cups?

Alexei Sorokin: We hope to show a new country and the transition we have made in the last two decades; and to show how diverse Russia really is. We may be united by the same language but the regions are very different. 

We certainly hope we can attract people to other regions than just the host cities because they are no less interesting. Some regions are dominated by religious culture or very historic. It will certainly be a discovery.

 

HOST CITY: Russia’s latest mega event was Sochi, but there was a lot of negative media surrounding so-called “anti-gay” laws. How do plan to avoid such adverse publicity?

Alexei Sorokin:  I wouldn’t call it an anti-gay law. It’s a law against propaganda over homosexuality amongst children. I recommend to everyone to read the contents of the law and try to understand it before twisting its nature which is what many have largely done.

 

HOST CITY: Ever since you launched the bid, Russian football has been unable to eradicate racism. How harmful is this?

Alexei Sorokin:  I would acknowledge that we have certain incidents and outbreaks of racism but not a dominating tendency. Many other countries also have incidents. I’m not saying that as a justification because it’s bad wherever it happens. 

Our position is very strong. It’s part of our communication strategy, but it is not an overwhelming part of what we are doing in terms of organising the World Cup. But don’t get me wrong: it’s a very important subject to us and we are in constant discussions with the Russian Football Union, coming up with certain measures. We must make it unpopular and indecent to be involved in something like this.

 

HOST CITY: What are the most important observations you took away from Brazil?

Alexei Sorokin: It mostly lies in the field of atmosphere. The biggest impression for me was the atmosphere they managed to generate. You can’t just manufacture that as an organiser. It has to be natural. 

The passion for the game was one of the true sentiments we brought back. We’ll struggle to match that, but every World Cup is different. We’d be wrong to try and copy them. Sometimes copying can be valid in terms of certain organisational patterns but in terms of overall climate, it has to be very distinct from all others.

 

HOST CITY: Is travelling an issue for you like it was in Brazil?

Alexei Sorokin: I truly don’t think so. You only spend a maximum two hours travelling from Moscow to the farthest venue away. I don’t think it’s that bad.

 

HOST CITY: What about the scale of the budget which caused such a backlash in Brazil?

Alexei Sorokin: We need to discern between what is spent on development of the various regions and the budget that is spent towards the event itself. In terms of the World Cup, the event budget is within appropriate limits. All the rest of it is about infrastructural development programmes which would have been spent anyway. 

I won’t comment on what happened in Brazil but maybe it wasn’t explained enough, which we will try to do. These are investments into the lives of people including things like bringing hospitals that are close to stadiums up to certain standard. The World Cup will use them for a month but the people will use them for years thereafter.

 

HOST CITY: Everybody knows how tense the relationship is between Russia and the rest of the world right now. What impact could this have on your security plans and the perception of 2018?

Alexei Sorokin: Political situations tend to change. I don’t think it has any impact on our security because it’s always been a priority anyway. The World Cup is perhaps one of the ways of changing certain perceptions. That’s partly why our country decided to go for this. We are occasionally victims of old perceptions. Remember Euro 2012? There were some pretty negative perceptions beforehand but it went off well. The same applied to the Sochi winter Olympics. I wouldn’t spend much time thinking about perceptions.

 

HOST CITY: Finally, you currently have politicians everywhere calling for sanctions – and even a World Cup boycott - because of the situation in Ukraine. What’s your reaction?

Alexei Sorokin: Honestly the last thing I would do is comment on private opinions. It does not impact our work. Various people may have their opinions about where the World Cup should take place but it’s their opinion. If we paid too much attention to this it would be hard to organise the tournament.

Our focus is the World Cup. It will remain that way for another four years. We don’t feel any threat. We are organising the tournament together with FIFA. We need to keep the principle that was declared many years ago, that sport should be beyond politics.

This article first appeared in the Autumn issue of HOST CITY magazine. Register here.

IOC won't force good governance on sports federations

Susan Ahern, Head of Legal and Legislative Affairs at World Rugby (IRB) says the IOC's Principles of Good Governance are achievable for federations

The IOC announced on Tuesday that, as part of its Agenda 2020 recommendations, all organisations belonging to the Olympic Movement should “accept and comply with the Basic Universal Principles of Good Governance of the Olympic and Sports Movement.”

At the IRB World Rugby Confex in London on Tuesday, HOST CITY asked IOC vice president Sir Craig Reedie about the feasibility of such a wide-reaching project. 

“The reason why the IOC tries to impose on every stakeholder in the Olympic movement the Principles of Good Governance is that sport has a constant demand to be autonomous. It wants to be left alone to run its own rules, and the only way that it will ever be able to maintain the request for autonomy is to have good governance,” Reedie explained. 

“International Federations are effectively independent contractors, and nobody is suggesting for a minute that you would make that a condition of being a sport in the programme of the Games, but as a matter of relatively easy conviction it is not difficult to persuade an International Federation that they should have the same principles as the IOC has. We would anticipate and hope that International Federations would follow that.”

Agenda 2020 recommends that organisations should be responsible for self-evaluation and sending information through to the IOC. 

Asked by HOST CITY if this might create prohibitive administrative costs, Susan Ahern, head of legal and legislative affairs at World Rugby said, “Not expensive if you are used to running your organisation in a fair, balanced and transparent way. 

“The IRB may be an International Federation but we have a corporate structure that supports that – you are bound by company law, audits and so on. We have all those elements in place that any corporate would.”

Agenda 2020 recommends that the Principles of Good Governance should be “updated periodically, emphasising the necessity for transparency, integrity and opposition to any form of corruption.”

Ahern said “Certainly it’s an area where you want to continually strive to be as good as you can be, and it’s an area that’s being looked at by the IRB on a constant basis.”

Rugby and Olympic ticket sales will be a challenge for Japan

Akira Shimazu, CEO of Japan Rugby 2019

Hosting two of the world’s three biggest sports events within the space of a year will is not just a practical and logistical challenge for Japan. 

The organising committees of both events will rely on robust ticket sales to cover the costs of delivering the events and, according to the CEO of Japan Rugby 2019, the proximity of the two events will make this a big, but achievable, challenge. 

The 2015 Rugby World Cup takes place in England and Wales, the birthplace of the sport, and is widely anticipated to be the most commercially successful yet. 

Speaking at IRB World Rugby Confex, the CEO of England Rugby 2015 Debbie Jevans anticipated a “positive economic impact on the country.” Alan Gilpin, CEO of Rugby World Cup Ltd said “We are positioned very nicely in that area”.

The 2019 World Cup is also a huge opportunity for Japan. According to Gilpin, local interest in the event is stronger than a Football World Cup would have presented.

But the head of the organising committee expressed concerns that a smaller rugby culture and the Olympic Games in 2020 might both impact negatively on the potential for ticket sales in Japan 2019.

“There are different challenges facing us in Japan,” said Akira Shimazu, CEO of Japan Rugby 2019. “Specific challenges include the fact that Japan is not a rugby heartland, so we might struggle to sell some tickets.

“We are also selling tickets for the Olympic Games at same time, so we want to make sure we are not making people choose between one and the other. Having said that, I am convinced we can fill up those seats.”

Shimazu stressed that the organising committees of both events are working very closely together in Japan, rather than in competition.

Gilpin also pointed out the cost of hosting the Rugby World Cup is not comparable to the Olympic Games. “We are not asking candidates to invest in major infrastructure projects,” he said.

 

Sochi and London ceremonies team to do LA2015 Games

Rehearsal for the opening ceremony of the 2012 Olympic Games in London (Photo: Matt Lancashire)

An LA-based company has won the contract to be the official executive producer of the opening and closing ceremonies of the 2015 Special Olympic World Games, which take place in the city next summer.

The work was awarded through a competitive bidding process on the back of FiveCurrents’ experience working on 12 Olympic Games, four Paralympic Games and nine major multi-sport events over the last 25 years.

“Having produced the Opening Ceremonies of back-to-back Olympic Games, we are looking forward to bringing the world together to celebrate another once-in-a-lifetime moment of international pride right here in our home state and country,” said Scott Givens, president of FiveCurrents.

Most recently, FiveCurrents worked on the Sochi 2014 Olympic Opening and Closing Ceremonies. They were also the production company behind Danny Boyle’s celebrated London 2012 Olympic Opening Ceremony and will also be working on the European Games in Baku next year.  

80,000 spectators are expected to attend the Opening Ceremony at the Los Angeles Memorial Coliseum on Saturday, July 25, 2015. The ceremony will be broadcast live and distributed internationally by ESPN, the Official Broadcaster of the 2015 Special Olympics World Games.

The opening ceremony will put the athletes at the centre of the celebrations, with the final leg of the “Law Enforcement Torch Run” culminating in a Parade of Athletes and the lighting of the Special Olympics cauldron. 

“We are looking forward to creating the stage that will celebrate the courage, determination and joy of our athletes,” said Patrick McClenahan, President and Chief Executive Officer of LA2015. “With the support of FiveCurrents, we will welcome the world as we cast a spotlight on acceptance and inclusion.”

The 2015 Special Olympics World Games will run from July 25nd until August 2nd. With 7,000 athletes representing 177 countries, the event can claim to be the “largest sports and humanitarian event anywhere in the world in 2015, and the single biggest event in Los Angeles since the 1984 Olympic Games.”

Los Angeles is vying against Boston, San Francisco and Washington DC to become the US Olympic Committee’s candidate for the Olympic Games in 2024, a decision on which is expected to be made early in 2015.

 

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