Brazil - Host City

Brazil 2014 World Cup hailed as sustainability benchmark

Brazil’s Deputy Minister of Sport Luis Fernandes (Photo: Pedro França/Agência Senado)

Sustainability is a relatively new concept to the FIFA World Cup, which has a significant impact on the environment, but last year’s tournament set new standards that will influence other future mega events, FIFA and Brazilian officials said on Tuesday.

“Sustainability is something quite new in the organisation of the FIFA World Cup,” FIFA secretary general Jérôme Valcke said at the launch of a sustainability report on the 2014 World Cup.

“Brazil learned a lot with the FIFA World Cup, Rio learned a lot for Rio 2016, but we also learned a lot and we will implement these learnings in 2018 in Russia in the 11 host cities and 12 stadiums.”

The deputy sports minister of Brazil, Luis Fernandes added “The FIFA World Cup stadiums in Brazil became a benchmark for the world because they have all pursued sustainability certificates. 

“Based in this experience, a sustainability certificate has become a requirement by FIFA in the future editions of the World Cup. This is a legacy to Brazil for the world.”

Hosting the FIFA World Cup involves large transportation operations, catering for millions of spectators, managing waste as well as powering and broadcasting the event globally.

“This has inevitably had an impact on both society and the environment in the host country,” said Federico Addiechi, FIFA's Head of Corporate Social Responsibility. 

“To us, sustainability is about how we do things and trying to find a balance between the social, economic and environmental aspects. It is also about minimising risks associated with the event and reducing the negative impact of it, while maximizing the positive one.”

The 2014 World Cup in Brazil took place in 12 stadiums, seven of which were new and five of which were renovated. Eight of the stadiums integrated solar power in their designs. 

Nonetheless, preparing for and hosting the 2014 FIFA World Cup is estimated to have produced 2,723,756 tonnes of CO2 equivalent.

“Brazil is a developing country and we identified that the opportunity to host the FIFA World Cup was a historical window to leverage investments in infrastructure and services, which our country needed and still needs,” said Fernandes. 

“Brazil today is recognized as a country that, in spite of the scepticism, delivered the FIFA World Cup with excellence and today we have infrastructure that improved the lives of Brazilians.”

The venues were spread over all the major regions of the huge country. The 41,000 capacity Arena Amazonia, for instance, was built in the remote resort of Manaus. There is not a big footballing culture there and the only event since the World Cup to draw a capacity crowd was Boi, a local cultural festival. 

“The FIFA World Cup left us memories of great football, but also a great responsibility. Brazil has now 12 modern arenas in all five regions,” said José Maria Marin, chairman of the Brazilian Football Confederaition (CBF) and 2014 local organising committee.

“A challenge, but also an opportunity for clubs and cities to strengthen local football and offer a new entertainment option for the community beyond football matches.”

Despite the challenges of utilising this new infrastructure, FIFA is working in Brazil to continue building even more venues in more regions of the country through a US$100m legacy fund. 

“Brazil is already a giant in football, but we still need to develop infrastructure and this will be done by FIFA and CBF through the Legacy Fund,” said Fernandes. 

According to FIFA, the main areas to benefit from the fund will be football infrastructure in the states that did not host World Cup matches (60 per cent), grassroots (15 per cent) and women’s football (15 per cent). 

“For the Legacy Fund, we agreed it should go to developing women's football, grassroots and to regions where there were no FIFA World Cup matches,” said Valcke.

“On women’s football, there is potential to do more in Brazil. We work together with CBF so they can establish a dedicated structure for female football through the legacy fund,” said FIFA Director of Member Associations and Development, Thierry Regenass.

“There should be good grassroots programmes. The idea is also to work in partnership with local government and other partners in order to publicise more women's football and make it sustainable.”

Valcke stressed that the awarding of contracts will be carefully monitored. “FIFA is supporting CBF in order to identify and make sure we are working in the right projects. We have a permanent audit system that monitors our member associations, certifying everything is under clear rules and regulations. 

“Not a single pay will be made without FIFA having a look at the way it will be used and making sure we are part of the decision process.”

 

Will the marvellous city live up to its name?

The Olympic clusters are considerable distances apart

Rio de Janeiro staged seven 2014 World Cup matches including the final, but the spotlight will shine even more brightly on the ‘Cidade Maravilhosa’ when it hosts the Olympic Games in 2016.

Brazil had to overcome delays and doubts before staging a World Cup now destined to be remembered as more successful for the host nation off the pitch than on it.

Now Rio is under pressure after International Olympic Committee (IOC) vice-president John Coates branded its preparations the “worst ever” in April.

The city of Sugarloaf Mountain and Christ the Redeemer promises a spectacular setting but also has a reputation for traffic jams and violent crime.

So, did football’s showpiece event leave a legacy for the first Olympics in South America and what challenges remain?

 

Games Infrastructure

The renovated 78,838-seater Maracanã Stadium will be used for the opening and closing ceremonies of the Olympics and Paralympics and football matches, including both the men’s and women’s finals. 

The Games will take place across four venue clusters:

•The Olympic Park in Barra da Tijuca (widely known as Barra) will host around 60 per cent of events, including track cycling, boxing, tennis, basketball and swimming, and feature the broadcast and press centres. Construction work at the site has recently been extended to 24 hours per day and work on three halls hosting indoor sports only began in August. Work on athletes’ housing in the Olympic Village is more advanced – with 31 17-storey towers already standing – and should be finished by the end of 2015.

•Deodoro, the next biggest cluster, will host 11 events, including equestrian, shooting and rugby sevens, across nine venues in a poor area of Rio. Three venues used in the 2007 Pan-American Games and 2011 World Military Games just need renovations. However, work on a new arena, hockey centre, BMX centre and whitewater stadium only began in July after the IOC warned Deodoro was two years behind schedule and questioned Rio’s social legacy planning. Two temporary structures will also be created – the Rugby and Modern Pentathlon Arena and the Olympic Mountain Bike Park.

•The Maracanã cluster. As well as the football stadium, this includes the João Havelange Olympic Stadium that was built in 2007 for the Pan American Games and will host the athletics. Currently undergoing roof repairs, it is due to close again next year so the capacity can be raised from 45,000 to 60,000.

•Copacabana cluster. A temporary 12,000-seater stadium on Copacabana beach will host beach volleyball. In Flamengo Park, 3,800 spectators in temporary seating will be able to see road cycling and race walking. Nearby, Guanabara Bay will host the sailing, while a temporary 10,000-seat pontoon in Rodrigo de Freitas lagoon will ensure a great atmosphere at the rowing and canoeing finish zone.

 

Transport rush

While some cities benefited from several World Cup-related urban mobility projects, Rio saw only one – the Transcarioca bus rapid-transit (BRT) scheme connecting Barra to the international airport.

World Cup match ticket-holders were allowed to take the underground to the Maracanã for free and the municipal government declared public holidays for Rio’s three weekday games.

While the arrangements allowed fans to travel without problems, critics say the city came to a halt – something Rio cannot afford over 17 days of the Olympics.

“It appears from the outside that the city functioned well but it was not working as normal,” said Christopher Gaffney, a visiting professor of architecture and urbanism at the Federal University of Niteroi.

The Olympic clusters are considerable distances apart and traffic leaving Rio’s beach zones often slows to a crawl around tunnels through the mountains.

Barra is about 25km west of central Rio, the Maracanã is 13km north of Copacabana and Ipanema, while Deodoro is still more distant from tourist hotspots and hotels.

But four BRT schemes – all terminating in Barra – will help speed traffic by providing express lanes for air-conditioned, articulated buses holding 160 passengers or more.

The first 56km BRT opened in 2012 and the 39km Transcarioca began operating in June – along with a new international airport departures area – and is expected to carry 320,000 people daily and cut journey times by 60 per cent.

The 26km Transolímpica, due to open in January 2016, will link the competition centres in Barra and Deodoro and is expected to be used by 400,000 people per day. 

Finally, the 32km Transbrasil will connect Deodoro to central Rio and could benefit 900,000 passengers daily. However, Transbrasil’s tender date has been delayed and although work could begin in October, transport experts question whether it will be ready for the Games.

A new 16km underground line, a light rail transit service and revitalisation of Rio’s port will also ease congestion and benefit visitors.

The underground’s Linha 4, due to open early in 2016, will have six new stations linking Ipanema to Barra, and should carry more than 300,000 people daily.

A ride from Ipanema to Barra will take 15 minutes and central Rio to Barra will take 34 minutes.

 

Tough tactics

The Ministry of Justice’s Extraordinary Secretariat for the Security of Big Events (SESGE) co-ordinated arrangements for the World Cup and will do so for the Olympics too. 

Police averted the threat of large protests close to World Cup venues by establishing security perimeters 2km around the stadium.

The tactic was condemned by civil rights groups and failed to prevent nearly 100 ticketless Chile fans breaking into the Maracanã ahead of a game against Spain.

Police also used tear gas and batons against some demonstrators close to the cordon on the day of the final but the Brazilian government views World Cup security as a success given the fears of greater unrest.

In early August Defence Minister Celso Amorim met top military officials in Brasilia to discuss issues for 2016 such as intelligence, disaster prevention and event access.

Central to security planning has been the establishment of Police Pacification Units (UPPs) since 2008 in favelas previously controlled by drugs gangs. 

Around 40 UPPs are now in operation with nearly 10,000 Military Police officers. At least two helicopters will transmit real-time video to a co-ordination centre in Deodoro during the Olympics.

Dignitaries will be driven to events in a fleet of 36 armoured police sports utility vehicles with sirens and GPS systems.

The threat of terrorism is considered low and there are no signs that major political protests are likely, but the security demands for the Olympics are still far greater than on any World Cup city.

World Cup final day saw a record 25,787 security personnel deployed on Rio’s streets but Andrei Rodrigues, special secretary for security and safety at major events, says “several times” that figure will be called upon during the Olympics.

This article was written by Robin Yapp, HOST CITY’s reporter in Brazil, and was first published in the Autumn issue of HOST CITY magazine

Brazil World Cup produces more solar power than many countries

The Estádio Nacional is set to be the first in history to be awarded the highest sustainability certificate, the Leed Platinum

The Estádio Nacional in Brasilia produces more solar energy than 11 countries competing in the 2014 FIFA World Cup, according to a report by UK non-governmental organisation Practical Action. 

The solar production of Bosnia-Herzegovina, Croatia, Cameroon, Colombia, Costa Rica, Ecuador, Honduras, Iran, Ivory Coast and Uruguay all fall below the 2.5 MW capability of the stadium in Brazil’s capital. 

Ghana’s national solar capacity matches that of the stadium, which will host seven matches during the world’s largest single sport event.

Three other World Cup stadiums also have major solar power installations, the Mineirão in Belo Horizonte producing 1.4MW, the Itaipava Arena in Pernambuco producing 1MW and the rebuilt Maracanã in Rio de Janeiro producing 500KW. 

These observations were reported by Practical Action on Wednesday, on the back of their new Poor Peoples’ Energy Outlook report.

Simon Trace, CEO of Practical Action said: “The organisers and FIFA are to be congratulated for making a considerable financial investment and making this the greenest World Cup in history.”

The Estádio Nacional in Brasilia cost US$640m stadium, making it one of the most expensive stadiums in history and starkly contrasting with the economic situation of many of the competing nations.

“It is.. an indictment of the investment in renewable energy in the developing world that there are ten competing countries that do not even produce as much solar energy as a single World Cup stadium,” said Trace.

“Currently more than one billion people live without access to reliable sources of energy. Without that, people cannot develop and there will always be a substantial proportion of the world’s population living in poverty.

“Our report found that the only way of reaching the vast majority of these populations is not via traditional grid-based electrification as found in the west, but via smaller scale, renewable off-grid solutions such as solar, hydro and wind.

“It is therefore vital that we follow the example set by the World Cup organisers and invest heavily in the new technology we are seeing used so well in Brazil.” 

Blatter warns against discrimination at Russia handover

FIFA president Blatter and president Putin pictured with Alexey Miller of Gazprom in Sochi

The 2014 FIFA World Cup in Brazil was successful on many fronts, but president Sepp Blatter chose to highlight a “message of togetherness” after handing the tournament over to the next hosts, while president Vladimir Putin of Russia chose to praise the social impact of the World Cup.

“FIFA’s World Cup in Brazil had a very special message to give – a message of togetherness and of connecting people, a message of peace and of anti-discrimination,” said Blatter after the ceremony at the Maracana Stadium on Sunday.

“We have enjoyed a successful World Cup and we will have a legacy in this country. At the same time there is a responsibility for the next host country and I’m confident that Russia will take on this responsibility and also give us a wonderful World Cup to remember in 2018.” 

During the ceremony inside the Maracana Stadium Putin said, “I want to congratulate President Rousseff on how the World Cup was organised. Football helps to solve social problems.”

Putin’s decision to focus on the social benefits of hosting the World Cup is notable, given the major protests within Brazilian society that dogged the country as it prepared to host the tournament. Whether hosting the World Cup will act as a catalyst for change in attitudes towards sexuality in Russia remains to be seen.

“Our task is to create the best possible conditions for the coaches, players, experts and fans,” said Putin. 

“I am grateful to President Blatter and his colleagues from FIFA for the honour to organise the World Cup. We will do all we can to organise the event on the highest level”.

Russia has its work cut out over the next four years. Seven new venues need to be built but construction is being held up by an auditing process, according to the Moscow Times. 

Over the course of 2014 around US$ 23bn is supposed to be spent on large scale infrastructure projects, including the World Cup venues, but only 6 per cent of this had been spent by the start of June. 

Russia will be able to take heart from Brazil’s broad hosting successes, despite the scramble to finish venues on time.

”Brazil is very proud for once again having staged the biggest football celebration in the world,” said Brazilian president Dilma Rousseff.

“In the last 30 days the world has been connected to Brazil, celebrating goals with a lot of emotion in the 12 host cities and making this the World Cup of World Cups. I am sure that everyone who came to Brazil, like tourists and delegations, will take back memories of our hospitality and joy, and we Brazilians also have unforgettable memories. 

“I wish the Russian people great success in the organisation of the 2018 FIFA World Cup."

The first major milestone event for Russia 2018 will take place in July 2015 in Saint Petersburg when the qualifying pathway for FIFA’s member associations will be defined at the Preliminary Draw, FIFA said in a statment.

Brazil World Cup host cities hit by police strikes

Armed forces were drafted in to secure last year's Confederations Cup (Photo: André Gustavo Stumpf)

In a major blow to the organisers of the World Cup, police strikes have led to Salvador being run by armed forces. Meanwhile in Rio de Janeiro, federal police officers have threatened to strike during the World Cup. 

The Brazilian government sent 5,000 troops to of Salvador on Wednesday after the world cup host city was hit by police strikes and civil unrest. According to the Defence ministry, the military operation was authorised by President Dilma Rousseff based on a request from the Jaques Wagner, governor of the state of Bahia.

And on Sunday, a group of 300 people including federal police officers marched through Rio’s Avenida Atlântica carrying white elephants. “We have the same proposal colleagues of Brasilia and other states: Stopping during the World Cup," said André Vaz de Mello, president of the federal police’s union.

The workers include forensics professionals, crucial for security control at airports. Such strike action could paralyse the World Cup.

Describing the World Cup as "an important moment for the country," President Rousseff has committed the government to ensuring security during the World Cup in all host cities. 

"The federal government will not agree with any kind of violence and we will not let the World Cup be contaminated," she told a meeting of the council for economic and social development in Brasilia on Wednesday. “The armed forces will participate, we will use the Federal Police and the Federal Highway Police and we have partnerships with all state governors."

Meanwhile, construction workers continue to strike on Rio’s Olympic Park. The widespread strike action coincides with a period of intense scrutiny on the progress of these hugely important mega events.

 

Rio Olympic spending rises as race begins

Games and non-Games infrastructure work is behind schedule in Rio

The mayor of Rio de Janeiro on Thursday announced opportunities for construction companies on the Deodoro Sports Complex, admitting there is no time to spare.

Meanwhile, the Brazilian authorities have announced a US$10.8bn budget for civic infrastructure works, amid widespread concerns about the city's readiness. Gilbert Felli, director of Olympic Games at the IOC, has introduced an unprecedented level of oversight over preparations.

Speaking to Bloomberg News on Wednesday, Paes said “[The IOC's] presence is very good, because we are going to show them we have no reason for concern.” 

Construction work is now moving forwards quickly. The Mais Rio construction consortium announced on Thursday that a two-week-long strike at the Olympic Park was over. Speaking at a press conference, Paes said “The Olympic Park is going so well that even with the strike, we haven't noticed a deviation [from the timeline]."

The biggest concern is over the Deodoro Sports Complex. “We’re left without any time to lose in Deodoro; we can’t have any errors there,” said Paes. 

The government of Rio de Janeiro formally invited companies to bid for construction work on Deodoro on Thursday. The work is being divided into two blocks. Contracts will be awarded to the lowest bidders and are expected to go for a total of US$358m of public funds. 

Paes said "We ended up without time to burn, but the equipment is much simpler than at the Olympic Park."

 

Rugby sevens

One of the sports to feature at the delayed Deodoro Sports Complex is rugby sevens, which will take place in a 20,000 temporary venue to be built nearer the time. 

“Following a constructive meeting with the other sports in the Deodoro Zone and Rio 2016 at SportAccord last week, we believe that the location has the potential to deliver a vibrant festival hub and a great experience for athletes and fans,” a spokesperson for the International Rugby Board (IRB) told HOST CITY on Thursday.

“However, for this to be achieved, it is essential that planning and preparations for the Zone and required infrastructure now move forward rapidly.

“As a new sport on the programme, we do not get a second chance to make a first impression. It is important all involved maintain an on-going and fully collaborative dialogue regarding venue planning, schedule integration, logistics and overall fan experience and we will continue to do all we can to support Rio 2016 and the delivery of a spectacular and memorable debut for Rugby Sevens at the Games.”

The IRB’s statement follows their chief executive Brett Gosper’s comments to the Daily Telegraph on Wednesday that “We’re more worried about actual infrastructure, public transport from other parts of Rio, to get teams and spectators out to that Deodoro Zone area.”

Conscious that civic infrastructure also needs to be upgraded quickly, Brazilian authorities have announced an infrastructure budget for the Games of US$10.8bn. The budget is 25 per cent more than originally planned, accounting for a new fourth metro line and other new projects that have pushed costs up for the host city.

 

São Paulo World Cup stadium faces tight deadlines

Itaquerão stadium  in Sao Paulo will host the opening match of the World Cup on 12 June

FIFA secretary general Jerome Valcke met with key figures in delivering the World Cup in Brazil on Wednesday to establish a rigorous framework for completing outstanding infrastructure work around Itaquerão stadium.

Construction works surrounding the stadium have to be completed be ready by 28 April, while temporary seating inside the stadium must be installed by 10 May, according to local media attending the meeting. A number of test events, starting on 28 April, will take place to ensure the readiness of the venue, which is also known as Arena Corinthians.

Valcke surveyed Itaquerão on Tuesday with Sports Minister Aldo Rebelo and Ronaldo Nazario, board member of the Local Organising Committee. "There is still much work to do; it's a race against time, but I can say that the opening match will take place here in the Corinthians stadium," Valcke is reported to have said.

At a meeting on Wednesday, the deadline for construction work outside the stadium, for which responsibility is shared between the municipal and the state government was set for 28 April. The deadline for completing temporary seating was set for 10 May. 

A walkway that connects the subway station to the stadium will also be completed in May, according to Julius Semeghini, state secretary of planning and regional development.

FIFA has also been monitoring road works around the stadium. According to local media, Rebelo said at the meeting "I had the opportunity to move around the vicinity of the stadium before entering to see the urban mobility works underway. I saw some completed, others in an advanced stage.”

Some small events to test the structure of the stadium have been scheduled for the 26 April, 1 May and 10 May, before FIFA’s evaluation. "The important date is the FIFA test game on 17 or 18 May. We will able to find out if everything is working and we will still have a period of three weeks to solve problems," Valcke  is reported to have said.

50,000 people are expected to come to the FIFA test event. According to Semeghini, the event will serve to assess the functioning of the integrated command and control centre, the security strategy established for the World Cup host cities.

Valcke and Felli to discuss Brazil’s legacy in Lausanne

Jérôme Valcke pictured on at a press conference at Rio’s Maracana Stadium in 2013 (Photo by Tanya Rego / Agência Brasil, licensed under Creative Commons http://bit.ly/1f6yWtR)

Gilbert Felli, the IOC Olympic Games executive director and Jérôme Valcke, the General Secretary of FIFA, are to share the stage with other major figures in sports events to discuss the legacy of the 2014 World Cup and the 2016 Olympic Games. 

The conference, which is hosted by the International Centre for Sports Studies (CIES), takes place in French on 6 May at the Expo Beaulieu Lausanne. Other speakers include CIES director and IOC member Denis Oswald, lawyer and former IOC executive director François Carrard and sports architect Miranda Kiuri. 

The meeting comes at a time when both Valcke and Felli have been closely scrutinising the progress of the FIFA 2014 World Cup and the 2016 Olympic and Paralympic Games. Both events are experiencing serious delays that have threatened to impact the successful delivery of Brazil’s mega-sports events. Any problems in event delivery would reflect badly on the host nation and have a knock-on effect on legacy plans. 

“The results of such major sporting events are never guaranteed and therefore the legacy is always a theme of discussion, notably because of the costs incurred,” the CIES said in a news release on Thursday. 

“It is true that some countries have been able to deal with legacy better than others and for this reason CIES has decided to host this round table and gather experts just before the FIFA World Cup and the 2016 Olympics. This conference will allow everyone to better understand this challenge and its related issues, as well as the real legacy to these two major Brazilian competitions.

More information about the event  is available at http://www.cies.ch/cies/agenda/

Brazil 2014 World Cup visitors to offset carbon

Brazil is shortly to overtake the US as the world's largest exporter of soybeans, much of which are grown on cleared forest land. The FIFA initiative will help to reverse such trends

Fans holding tickets for the World Cup in Brazil are being encouraged to offset the carbon emissions caused by their travel to the tournament.

A programme launched by FIFA on Thursday allows successful ticket applicants to sign up on a carbon offsetting page on FIFA.com, where they can enter a prize draw to win two tickets for the World Cup final.

FIFA is bearing the cost of the carbon offsetting; all that is required is a FIFA.com Club account and a successful ticket request reference ID.

The owner of the flagship event of the world's most popular sport will be keen to generate a positive legacy, given the problems Brazil is encountering in the construction and delivery phases.

“FIFA takes its environmental responsibility very seriously," said Federico Addiechi, FIFA’s head of corporate social responsibility.

"As part of our two-fold strategy with the non-profit carbon management programme BP Target Neutral, FIFA and the Local Organising Committee will offset 100 per cent of their own operational emissions and through the campaign launched today, we are encouraging fans to neutralise the carbon emissions resulting from their travel to Brazil.

“At the same time we use the FIFA World Cup as an opportunity to engage with millions of people and raise awareness of the environmental impact of our journeys and the ways to mitigate it.”

In a press release, FIFA acknowledged that “staging a tournament of this scale inevitably has an impact on the environment. Offsetting is one way of limiting this impact.”

The programme is supported by Cafu, the world’s only player to have appeared in three World Cup finals. “It just makes sense”, he said. “Supporting your team and supporting low carbon development in Brazil at the same time is a win-win for all. I am offsetting my travels related to the FIFA World Cup Brazil 2014 and encouraging everyone to do the same. It’s really easy to do and only takes a minute”.

The emissions will be offset through a portfolio of low carbon projects in Brazil, chosen by BP Target Neutral. 

“Each project is selected through a rigorous tender process and adhering to the standards set by the International Carbon Reduction and Offsetting Alliance with final selection made by an independent panel of environmental NGOs. The list of the exact offsetting projects selected, all of which result in social and economic benefits to local Brazilian communities, will be announced in June,” says FIFA.

HOST CITY partners with Casa da Russia for Brazil 2014 World Cup

House of Russia will be hosted in the prestigious location of the Museum of Modern Art in Sao Paulo

Visitors to Casa da Russia – or House of Russia –  will be able to enjoy reading HOST CITY magazine, which is renowned for its insights into the business of hosting major sporting events. 

Casa da Russia will hosted in Rio de Janeiro's Museum of Modern Art and operated by Eventica Communications.

“With facilities for media, government offices, hospitality lounges and a programme of events for Russian and international guests, the Casa da Russia will be Russia’s home from home at Brazil 2014, and will provide a perfect opportunity for Russia – the next host country of the FIFA World Cup – to showcase preparations and the host cities of Russia 2018,” Eventica said.

As part of the partnership, HOST CITY will also preview activities at Casa da Russia as part of its online news coverage of the 2014 Brazil World Cup. 

During the World Cup, matches will be broadcast live on big screens. Casa da Russia also promises to host a Russian cultural extravaganza, with guest musicians, bands, DJs and artists participating in a month-long celebration of Russia.

Baltika has signed as the exclusive Beer Partner for Casa da Russia, following successful partnerships with Eventica over many years, including at the Russian Winter Festival in London’s Trafalgar Square from 2005 to 2008 and at Russia.Sochi.Park – the official Russian hospitality venues in London during the 2012 Olympic Games.

The accreditation process for the press centre at Casa da Russia is already open. In the first week of opening, the organisers Eventica Communications registered 160 Russian and British journalists from media including O Globo, TV Record Brasília, Sky Sports, Sportbox, Russia Today, Sport FM and many more. 

For more information visit http://www.eventica.co.uk/?p=5817#more-5817

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