International Olympic Committee (IOC) president Thomas Bach today (Tuesday) revealed 40 recommendations from the Agenda 2020 review of the Olympic Movement, which detail how to reduce costs and increase benefits for countries contemplating hosting the Games. 

Agenda 2020 was instigated in 2013, shortly after Bach’s election as IOC president and has since engaged a vast range of people. The review has taken place against a backdrop of Sochi 2014, which was perceived to be an extremely high cost event, and cities pulling out of bidding for the 2022 Winter Olympic Games due to cost concerns.

The first three of the 40 recommendations relate to bidding, including details of how the world’s biggest event owner might financially support bidding cities and develop wider benefits with the host nation. 

Under the recommendations, the IOC would cover the travel and accommodation costs for six delegates for candidate city briefings to the IOC, ASOIF, AIOWF and the ANOC General Assembly, plus costs for 12 delegates travelling to the host city election at the IOC Session. 

The cost of cities hosting IOC Evaluation Commission visits would also be borne by the IOC. Printed versions of the candidature files would be axed, and consultants and lobbyists working for bidding cities would be monitored and registered by the IOC. 

These reductions in bidding cost are, however, tiny in relation to the costs of hosting the Olympic Games. This is why Agenda 2020 proposes “shaping the bidding process as an invitation” – a form of consultation with cities at an early stage, with a focus on cost and benefit. 

Under Agenda 2020, the IOC plans to better communicate the difference between the two different budgets related to hosting the Olympic Games: “long-term investment in infrastructure and return on such investment on the one hand, and the operational budget on the other hand,” as well as better communicating the IOC’s contribution to the operational budget. 

The IOC seeks to reduce the cost of venue infrastructure for cities by prioritising the use of existing and temporary facilities at this early stage of bid planning.

“The recommendations in Olympic Agenda 2020 are designed to change the bidding process in a positive way,” said Ole Einar Bjørndalen, IOC member for Norway, whose capital city Oslo pulled out of bidding for the 2022 Games in September 2014. 

“I think it is important to bring the Olympic Winter Games especially back to their roots, where the organisers are creating genuine winter festivals and where the inhabitants of the host city are as important as the athletes.

It is a step forward that the bidding cities will have the chance to focus on Games that work in the local context – socially, economically and environmentally.”

Olympic Agenda 2020 also opens up the possibility of Olympic Games events being hosted outside the host city – and even outside the host nation, in exceptional circumstances. 

“I think it is positive that the IOC will encourage the re-use of venues, temporary venues, and even the use of some venues in other regions and countries. This will lower the costs, which will hopefully make staging the Games more attractive for more countries,”said Bjørndalen.

Glasgow was awarded the hosting rights to the 2017 Badminton World Championships at a Badminton World Federation (BWF) meeting in Lima on Friday.

The BWF took the decision to take its most prestigious event to Glasgow after seeing the city’s bid for the 2017 Sudirman Cup. The BWF awarded the Sudirman Cup to the Gold Coast, but was so impressed with Glasgow’s bid that it took the opportunity to present the Scottish city with the hosting rights to the World Championships.

“It was obvious how much work and thought was invested in the bid which Badminton Scotland and Glasgow submitted,” said Poul-Erik Høyer, president of the Badminton World Federation (BWF). 

“We were stunned at some of their innovative thinking and the Council felt that, as we still had an option to award the World Championships, we would approach them and determine if they would be interested in hosting the World Championships in 2017.

“I am pleased to say they were extremely enthusiastic about this prospect and therefore we are able to leave Lima happy to have secured two excellent hosts for top BWF tournaments. It’s truly a win-win situation for everyone and most importantly, for badminton.”

Glasgow’s bid was a partnership between BADMINTONscotland, Glasgow Life and EventScotland.

Anne Smillie, Chief Executive of BADMINTONscotland, said "The return of the World Championships to Scotland is a major coup for BADMINTONscotland and our partners, Glasgow City Council and EventScotland.

“We had put together a superb bid for the Sudirman Cup and our presentation was extremely well received, even though we narrowly lost out to Australia. There is little doubt that the quality of our bid played a significant part in the decision to award these Championships to us.

“Securing this event will also provide a huge incentive for our fantastic volunteer team, many of whom were involved in this summer's Commonwealth Games and will be on duty again next week at the Emirates Arena for the Scottish Open Grand Prix."

The most prestigious tournament in badminton, the World Championships is the latest major event to be secured for Scotland as a legacy of the 2014 Commonwealth Games and will provide a major platform for the ongoing development of the sport in the coming years.

Councillor Gordon Matheson, Leader of Glasgow City Council, said: “This is fantastic news for Glasgow. Hosting the World Individual Badminton Championships is a brilliant opportunity to reaffirm our position as one of the top sporting cities in the world. It also provides the perfect platform to build on the success of what has been an outstanding summer of sport for Glasgow following the best ever Commonwealth Games.

“Alongside its ever growing portfolio of major events and its world-class sporting facilities, such as the Emirates Arena, Glasgow also offers a wide range of fantastic hotels and restaurants to suit the needs of the visiting players and the many fans who will inevitably follow. We can’t wait to welcome them to our friendly city during the summer of 2017.”

The 2017 Badminton World Championships will take place in the Emirate’s Arena, which is hosting the Scottish Open Grand Prix this week. 

Glasgow will host the World Gymnastics Championships and the International Paralympic Committee Swimming World Championships in 2015 and the European Swimming Championships in 2018. 

The 2014 Badminton World Championships were staged in Copenhagen. The 2015 event will be held in Jakarta.

The first principle of Olympism is to blend sport with culture, but Olympic Games is still not going far enough to raise the profile of cultural events, according to a prominent UK politician and expert advisor to the IOC.

“I think probably the IOC needs to go further in reaffirming the fundamental role that the cultural festival has as part of the Olympic and Paralympic Games,” Dame Tessa Jowell told HOST CITY in an exclusive interview. “So there are three events: there is the Summer Games; the Paralympics and the cultural festival.”

While host cities can and often do put on major cultural events alongside major sporting events, their primary obligation is towards the sporting activities. However, Jowell, who is an expert advisor to the IOC on bidding procedure as part of its Olympic Agenda 2020 review, says that cultural events should take on just as primary a role as sporting activities during the Games.

“I think it’s important that Pierre de Coubertin did see this duality in the Olympic ideal, and it would be a great pity to lose that,” she told HOST CITY.

The founder of the modern Olympic Games, Coubertin envisaged the Games as a “festival of mind and body”.

“At the time of the splendour of Olympia… literature and arts, harmoniously combined with sports, ensured the greatness of Olympic Games. This should be true for the future,” Coubertin wrote.

While early modern Olympic Games featured medals for the arts, the prominence of arts and culture within the event programme faded in the middle of the twentieth century, until recent editions brought a resurgence of interest. London’s “Cultural Festival” drew on some of the world’s greatest cultural leaders and talents to wide-reaching effect. 

“We had the most prominent and successful cultural festival ever for the Olympics,” said Jowell, who was also a board member of the London Organising Committee for the Olympic Games. “20 million people had a bit of Olympic experience through the cultural festival.” 

The IOC estimated that around half a million people would have experienced Olympic-related cultural events in Sochi in 2014.

Glasgow 2014 put on a huge programme of free cultural events across the city to rival London’s, billed as “Festival 2014”. 

The Olympic Charter describes Olympism as “blending sport with culture and education”, but the extent to which culture should feature in the Games is nothing like as rigorously determined like the programme of sports events. 

A Host City contract currently includes no obligation to include any specific cultural activities, other than to say that the organising committee “must organize a programme of cultural events.”

The findings of FIFA’s long awaited ethics report into the bidding process for the 2018 and 2022 World Cups were announced today (Thursday), with the judge’s summary saying there was limited evidence of improper conduct. However, the investigator who produced the report says the summary misrepresented his facts and made erroneous conclusions. 

In his summary, Judge Hans-Joachim Eckert concluded that there was not enough evidence to remove Russia or Qatar’s rights to host the World Cup or reopen the process, saying that any breaches of rules by bidding nations had only a “limited scope”. 

Michael Garcia was hired by FIFA 18 months ago to find out the truth about widespread allegations of collusion and bribery in the bidding process that saw Russia and Qatar win the hosting rights to the 2018 and 2022 World Cups respectively. 

“Today’s decision by the Chairman of the Adjudicatory Chamber contains numerous materially incomplete and erroneous representations of the facts and conclusions detailed in the Investigatory Chamber’s report,” he said on Thursday. He is now expected to appeal to FIFA’s ethics committee.

In his 42-page summary of Garcia’s 430-page report, Eckert said that concerns over the activities of bidding nations were “limited” and not sufficient cause to question the outcome of the election.

“The effects of these occurrences on the bidding process as a whole were far from reaching any threshold that would require returning to the bidding process, let alone reopening it,” said Eckert.

Contraventions identified in the summary included improprieties in England’s bid campaign, namely incentives to executive committee member Jack Warner.

“England’s response to Mr Warner’s – improper – demands, in, at a minimum, always seeking to satisfy them in some way, damaged the integrity of the ongoing bidding process. Yet, such damage was again of rather limited extent,” said Eckert.

“We cooperated fully with the Ethics Committee’s investigation and continue to believe that a fair and appropriate review will demonstrate the integrity and quality of our bid,” said the Qatar 2022 Supreme Committee for Delivery and Legacy said in a statement. 

“FIFA welcomes the fact that a degree of closure has been reached with the chairman of the adjudicatory chamber stating today that ‘the evaluation of the 2018/2022 FIFA World Cup bidding process is closed for the FIFA ethics committee. As such, FIFA looks forward to continuing the preparations for Russia 2018 and Qatar 2022 which are already well underway,” said FIFA’s statement.

HOST CITY: Congratulations on your appointment as President of Tokyo 2020. How have your previous experiences prepared you to take on the responsibility of organising and delivering the world’s greatest and most complex event? 

Mr Yoshiro Mori: Of course, it is a great honour to have been appointed as President of the Tokyo Organising Committee of the Olympic and Paralympic Games. However, I am also keenly aware of the huge responsibilities that come with this position and the many challenges that lie ahead. 

As well as having served as Prime Minister of Japan, I have also been engaged in the promotion of sports for many years. I have served as President of the Japan Sports Association, and am currently President of the Japan Rugby Football Union and Vice President of the Rugby World Cup 2019 Organising Committee. 

Throughout my long involvement in sport, I have always recognized the importance of forging close working relationships based on mutual trust with a variety of stakeholders both domestically and internationally, and have always endeavoured to put this into practice. It is fullest intention to make the most of my extensive experience, and exert my utmost efforts towards building productive relationships with the International Olympic Committee, the International Paralympic Committee and international sports federations, as well as the wider international sporting community. 

HOST CITY: Why do you think Tokyo was selected as the host city for the 2020 Olympic Games?

Mr Yoshiro Mori: The main objective of the presentation given by the Tokyo bid committee at the 125th IOC Session in Buenos Aires last September was to demonstrate to the members of the IOC that the people of Japan had once again realised the power of sport to act as a force for good through their struggles in overcoming the tragic earthquake and tsunami of March 2011, and their strong desire to further promote these values and make a significant contribution to the international community. 

I believe that that many IOC members were persuaded by Tokyo’s presentation, and this is a major reason behind Tokyo being elected as the host city for the 2020 Games. Other important factors were Tokyo’s meticulous plans for the successful delivery of the Games, the fact that Tokyo is a safe pair of hands for the Olympic Movement, and the fact that Tokyo has a proven track record of successfully hosting several major international sports tournaments.  

Our overarching aim is to deliver a seamless and successful Olympic and Paralympic Games, and to communicate the power and values of sport. In so doing, I hope that we are able to respond to the expectations that the world has towards the Tokyo 2020 Games. 

HOST CITY: What is the global significance of Tokyo and Japan hosting the Olympic Games in 2020, as compared to in 1964?

Mr Yoshiro Mori: The 1964 Olympic and Paralympic Games left an immeasurable amount of both tangible and intangible legacies in Japan. Furthermore, a vast majority of these legacies remain in regular use even now, a half century later. The 1964 Games served as a platform for Japan to showcase its economic strength and technological capabilities to the world, and provided Japan with the opportunity to claim its rightful place among the world’s leading industrial nations in the second half of the 20th century. 

Now, as we prepare for the 2020 Games, Japan has already reached the status of a ‘mature nation.’ Evidence of this can be seen by the fact that Japan, along with other mature societies, is now working towards realisation of a largely equitable society and is tackling the problem of an increasingly ageing society. I believe that countries around the world are looking to Tokyo and Japan to come up with solutions to the kind of problems faced by mature societies through its hosting of the Olympic and Paralympic Games. From a global perspective, I feel that this is one of the roles expected of Japan by the international community. 

HOST CITY: What are the organising committee’s most important priorities for the second half of 2014 and for 2015?

Mr Yoshiro Mori: The most important task facing us for the remainder of 2014 is the formulation of our Games Foundation Plan. The Organising Committee is obligated to submit our finalised Games Foundation Plan to the International Olympic Committee early next year, and we are currently working feverishly on ensuring that the plan is completed on time. 

From next year, we will enter the phase of putting our finalised plans into practice. Accordingly, it is essential that we forge close working relationships with the IOC, the IPC, IFs, NOCs and all other stakeholders. We realise that our first priority must be to establish a relationship of trust with all the aforementioned stakeholders. 

HOST CITY: Further ahead, which of the functional areas, such as security and transport, do you think will require the most attention?

Mr Yoshiro Mori: The Organising Committee is composed of ten separate bureaus, each with responsibility for a specific function. The bureaus are Administration, Planning and Finance, Engagement, Marketing, International Relations and Sports, Games Preparations and Operations, Security, Telecommunications, Venues, and Coordination for Infrastructure. 

Each of these is a vital function, and without even one of them a successful Games would not be possible. Of course, among these functions, it is important that some bear fruit quicker than others, but rather than saying which of the functions is more important, it is perhaps more accurate to say that our greatest responsibility should be to ensure that all functions are acting in unison towards the ultimate objective of delivering a successful Games. 

HOST CITY: How do you expect media scrutiny to grow as you get closer to 2020 and how does the organising committee plan to manage the media coverage of Tokyo’s preparations?

Mr Yoshiro Mori: Both the London and Sochi Games drew a huge amount of attention from the international media. I am certain that the Tokyo Games will attract the same amount of media attention, if not more. 

The organising committee already has a specialist communications team in place to handle enquiries from both the Japanese and international media, and they are able to respond swiftly to the many requests for interviews we receive from journalists on almost a daily basis. The team also shares information each week with the IOC communications team by teleconference. 

In addition, we have also set up a network to maintain regular contact with the communications teams of the Tokyo Metropolitan Government, the Japanese Olympic Committee, the Japanese Paralympic Committee and the Japan Sport Council, and we plan to further expand this collaborative network in the future. 

HOST CITY: What role do you see for the many international partners and suppliers that can support Tokyo’s staging of the Games?

Mr Yoshiro Mori: Various types of expertise and technical abilities are essential for hosting the Olympic and Paralympic Games. Of course, it is impossible to include all these areas of expertise in the organising committee. Therefore, it is essential that we avail ourselves of the professional products and services provided by sponsors and suppliers in specialist business fields. One could even say that they are indispensible partners in ensuring the successful delivery of the 2020 Games.

Sponsors and suppliers also play a vital role in helping to create a vibrant atmosphere for the Games. The organising committee will work closely with sponsors and suppliers to further contribute to the Olympic and Paralympic Movement. 

HOST CITY: HOST CITY magazine helps event organisers to deliver the best events in the world, by sharing the experience of different host cities. How important is information like this in preparing to host the greatest show on earth?

Mr Yoshiro Mori: Without doubt, the Olympic and Paralympic Games is the most complex sporting event in the world to organise, and preparations require an inordinate amount of time and effort. It is important that we obtain as much expertise and knowhow as possible in the least amount of time. 

We have learned much and gained vital experience of previous Games through our participation in the IOC’s Observer Programme and Olympic Games Knowledge Management Programme. However, we also realise that there is still much more we can learn from specialist international media outlets such as HOST CITY magazine.

This interview first appeared in the Autumn issue of HOST CITY magazine. Register here

As London’s City Hall weighs up whether to go head to head with Paris and bid for the 2025 World Expo, Tessa Jowell told HOST CITY that the benefit to the nation as a whole should be a key consideration of a bid.

The former Olympics minister Jowell was a major driving force behind London’s successful Games bid and is a popular contender to become the next mayor of London.

Asked whether she thought London should bid for the World Expo in 2025, Jowell told HOST CITY “It’s not a simple yes or no, but yes, we should certainly undertake the feasibility and be very clear about what the benefits are for London and the UK, beyond the duration of the Expo as an event in its own right.

“You look at every aspect of the development and you say ‘how can we spread the benefit; how can we make sure that businesses outside London know about the possibility of tendering for the contracts?’ 

London 2012 could set the template here, Jowell indicated. “We avoided displacement from the regions to London’s benefit by ensuring that nearly 50 per cent of the contracts were let to businesses around the country, and the whole country derived benefit.

“Before bidding for the Expo, London needs to ask ‘What’s the possibility of diffusing, dispersing events outside the host city?’

“The Olympics is very strict about that; you have to have a host city, but we were able to have training camps around the country, which gave a bit of Olympic excitement and Olympic magic right across the UK.

“It was a Games that was so true to the city that London is – the greatest city in the world, open, diverse, tolerant – that’s what the Games captured so beautifully, and I think that’s why not just Londoners but people from all around the UK took the Games to their hearts.”

Jowell played a crucial role in evaluating the feasibility of London’s Olympic bid and driving the bid forward. 

“My role was to turn my personal belief that this would be great for the country into a proposition that had credibility and could be sold to the whole cabinet, every department of government, all the key supporting organisation and then the chancellor of the exchequer and the prime minister,” she told HOST CITY.

“I set a number of tests against which the proposition could be judged. Was it affordable? Could we deliver it? Would there be a legacy? And could we win the bid against Paris, who was the other key contender at the time?”

President Francois Hollande announced Paris’s candidacy for the 2025 World Expo on 4th November, saying “France is capable of great events, major projects,” with French Prime minister Manuel Valls in October describing the World Expo as a “magnificent opportunity for the image of Paris and of France in the world.”

Mayoral race to follow general election

Dame Tessa Jowell confirmed to HOST CITY that she is seriously considering standing for the nomination as Labour’s candidate to be mayor of London after stepping down as MP at general election on 7 May. 

“Now is not the moment for a formal declaration because we have a general election to fight and I hope to win, and that’s what I am focussed on,” she told HOST CITY.

“I think you’ve got to take these things in their natural sequence. The general election is the biggest challenge facing us at the moment.”

A recent YouGov poll showed that Tessa Jowell would not only be the most popular candidate among Labour supporters, but also enjoy the strongest cross-party support.

The MTV Europe Music Awards (EMA) is to return to Milan next year, to coincide with the Expo 2015. 

The news was announced by event host and rap sensation Nicki Minaj at the 2014 EMA at SSE Hydro in Glasgow on 9th November. 

The 2015 edition of MTV's star-studded awards show will be held at the Mediolanum Forum in Milan on October 25. 

Sunday night’s extravaganza was the first time Glasgow had hosted the event, culminating an extraordinary year of events in Glasgow and Scotland that included the Commonwealth Games and the Ryder Cup.

This will be the second time that the major international music awards event will be held in Milan, which played host in 1998, and the third time Italy has hosted the show.

“The 2004 show in Rome was a huge success. Now, we’re looking forward to delivering an even bigger and better experience with the 2015 MTV EMA in partnership with EXPO, bringing thousands of people from around the world to Milan.” said Raffaele Annecchino, Executive Vice President and Managing Director VIMN South Europe, Middle East & Africa.

“We’re thrilled to bring the 2015 MTV EMA to Milan – an iconic city where art, fashion and music collide, and home to the World Expo,” said Bruce Gillmer, Executive Producer of the MTV EMA and Executive Vice President of Music / Talent Programming and Events for event owner Viacom International Media Networks.

“One of the world’s biggest cultural capitals, Milan will undoubtedly set the stage one of the biggest global music events of the year," he added.

The World Expo is the world’s largest city-based event, after the Olympic Games. The theme of the Milan 2015 Expo is “Feeding the Planet, Energy for Life”. 

According to Bob Bakish, president and chief executive of Viacom International Media Networks, the EMAs bring "a noticeable economic boost for the host city every year".

It has been estimated that Glasgow will have benefited by as much as £10m from hosting the MTV EMA. 

The organising committee of the 2016 Olympic and Paralympic Games in Rio de Janeiro has announced nine tenders. 

The work covers a range of specialisms, with application deadlines ranging from November 2014 to February 2015. 

Rio 2016 wishes to hire companies in the following fields and timeframes:

IT Outsourcing. Application deadline: 13th November. 

Barriers and Fences. Application deadline: 27th November.

Temporary Arena with Overlay. Application deadline: 28th November.

Medical Supplies and Products. Application deadline: 4th December.

Commentators Positions & Tribunes. Application deadline: 4th December.

Venue Hospitality. Application deadline: 4th December.

Stands and Seating. Application deadline: 10th December.

Cleaning and Waste Services. Application deadline: 22nd January 2015.

Waste Services. Application deadline: 21 February 2015.

UK companies interested in bidding should contact fabio.alves@fco.gov.uk 

The 2014 Commonwealth Games were predicted to cost £472m to host, but the organising committee has announced that around £25m of previously committed public funds have not been required.

While the final budget will not be confirmed until the organising committee’s closing accounts are completed early in 2015, its chairman Lord Smith of Kelvin said that Glasgow 2014 was set to conclude its operations significantly within budget.

“It gives me considerable pride to now be able to say that Glasgow and Scotland have made Games history…. and have done so well within budget,” he said. 

The surplus will be invested into physical, economic and social regeneration, said Scotland’s First Minister Alex Salmond. “We have already announced that £6 million will go into Scotland’s first ever para-sports centre and £2 million will support our successful Legacy programme. 

“The remaining funds will be invested back into Scotland’s health service. It is clear that the benefit of the Glasgow 2014 Commonwealth Games will be felt in Scotland for generations to come.” 

1.3 million tickets were sold for Glasgow 2014, with an attendance record of 171,000 reached for Rugby Sevens. 

Around £400m of Games contracts were awarded during the delivery of the Games, with more than two thirds of these contracts going to Scottish companies. More than £1 million of contracts were awarded to social businesses. 

“Glasgow 2014 and Games Partners are to be warmly congratulated on their prudent and responsible approach to the delivery of what was an outstanding and joyful Commonwealth Games,” said HRH Prince Imran, President of the Commonwealth Games Federation.

“Glasgow and Scotland’s Games has set bold new benchmarks, energised and inspired the Commonwealth sports movement and invested in developing a long-term legacy which will benefit a wide range of people and communities for many years to come.”

The event set new standards in sustainability management, being the first Scottish event or Commonwealth Games to be awarded the ISO 20121 – the gold international standard in sustainable event management.

“The Glasgow 2014 Commonwealth Games raised the bar in so many ways, from preparing the venues, hosting the competitions, ceremonies and cultural programme and on to the legacy that we are currently enjoying,” said Councillor Gordon Matheson, Leader, Glasgow City Council.

“So it’s no surprise to find that all the previously-committed public funds were not required. Once again we have been shown to be a world-class city capable of organising events in the best possible fashion.”

HOST CITY: Having hosted the biggest and best event in the world in 2012, what type and scale of events is London aiming to host over the next 10 years? 

Iain Edmondson: We have secured a calendar of championships for Olympic sports, such as European Hockey 2015, World Track Cycling 2016 and the World Athletics 2017 in the permanent Olympic venues. 

And there’s the Rugby World Cup next year, which takes place in existing venues and the new assets we have, including the Olympic stadium. Complementing that are events where London provides the opportunity to globalise, like the NFL. 

What was once termed a decade of sport has now been rounded off with the announcement that the 2020 European football championships will be finishing here, with the semi-finals and finals. 

What we are doing now is to see how we can bring our reputation from sport and major events into the cultural content that we have. People visit London largely because it is a diverse city with great attractions in a number of different ways – not just museums and galleries but the performing arts that appeal to people throughout the year.

You see some great examples of light festivals in cities around the world in the winter. The idea of a London Light Festival is something that we are looking at seriously.

HOST CITY: How seriously are you considering a bid for the 2025 World Expo?

Iain Edmondson: Very seriously. Our experience of delivering major international events over the past decade means we now have the capability to evaluate the practicalities as well as potential benefits of hosting the biggest and the best, like a World Expo. 

Ten years or so ago we wouldn’t have had the same degree of understanding and intelligence to look at its potential to deliver our strategy and aims for London. We are better placed to consider whether or not the World Expo is right for the city and whether we want to enter the race. 

If you are going to host something of that scale you need certain infrastructure, so we have looked into that as well. We are looking at the assets in the city that we have now, like Queen Elizabeth Olympic Park, what the situation might be for London in ten years’ time and how this might align with an Expo. 

The good thing is that the Mayor understands the power of major events and wants to hear recommendations as to whether we should bid or not.

HOST CITY: What do you think the owners of major events are most looking for in a host city?

Iain Edmondson: There are basic factors that you’ve got to be able to demonstrate, such as transport and security, but one the biggest is the ability to reach an audience. Rights holders are interested in the markets where the events are hosted. If you’ve got partners that are proactively investing in engaging with and marketing events, then that is appealing to rights owners.

HOST CITY: How can London compete with emerging markets in this space?

Iain Edmondson: We are one of the best in the world in terms of an event-going public, so there is an appetite to attend and physically spectate. We are also one of the best from a media perspective, to be able reach people who aren’t seeing an event in person, but through media channels and the press. 

Our challenge compared to some competitors is the ability to justify large sums of investment up front from public funds, because the business case for investing multi-millions in destination marketing for a city that is already established is different to a new city that needs to make a mark. 

But we are working with the Mayor and all the difference agencies in the city to demonstrate that you don’t necessarily need that. We can still work to provide a commercially successful event, without having a large cash downpayment where there isn’t necessarily an audience behind it. However, there are often other grounds for justifying public investment, such as the long term business benefits where London has proven to have invested wisely over the past decade.

HOST CITY: What do rights holders need to do make bidding more attractive to cities?

Iain Edmondson: Transparency is a must-have for public democratic processes where big money is open to scrutiny. We work in an environment where we expect to be asked awkward questions and justify the answers. 

If a bid process is open and transparent, you can choose to engage or not. It’s just a minimum requirement that everyone can see up front the basis on which they are making decisions. 

Another thing that is important is recognising the ability for rights holders to work in partnership with hosts. The city staffs the event and puts together commercial deals – they often become the people with the most invested in the success of it, so if the rights owner can work closely with the city and understand its aspirations for hosting it, it’s more often going to be a win-win on both sides. 

For example, the ASO are very well resourced; they have looked after the Tour de France for a hundred years. We’ve had some good experience of working with them in 2007 and 2014 and they understand what the host brings.

But some smaller federations often don’t have the capacity to do a lot of detailed planning. The more they can work together and align the events with the expectations of host cities, the better.

For more information about London’s event plans visit www.londonandpartners.com/events