Event Management - Host City

Legal and City Experts Connect the Dots at LawAccord

LAUSANNE, Switzerland – Delegates attending this year’s LawAccord conference will hear from leading experts on the legal risks and business implications for hosting major global sports events.

LawAccord will take place on the afternoon of Wednesday 18 April during SportAccord at the Centara Grand and Bangkok Convention Centre and is particularly suited to GAISF International Federation members and registered delegates from cities, legal teams, and sports stakeholders.

The opening session will examine how rights are awarded to host major events and will recommend the legal steps to undertake for contract negotiation.

Delegates will hear from Catherine Ordway, Senior Fellow, University of Melbourne who will discuss how inter-agency collaboration is increasingly needed to be organised by bidding cities to support traditional sports integrity efforts.

A special joint panel session will follow with CityAccord on the most important commercial considerations when preparing to bid for an international event to void disputes and conflict, supported by case histories.

Legal and city panel experts include:

· Craig McLatchey OAM, Lagardère Sports/EKS

· Dr. Robert Kaspar, Assistant Professor for Sports Management, Seeburg Castle University

· David Simon, President, Los Angeles Sports Council

A scene setter outlining the Dos and Don’ts in contract drafting will follow by Jeff Benz, CEDS, JAMS Mediator and Arbitrator and former General Counsel of the United States Olympic Committee. This will run alongside commentary from Francisco Lima, Director Governance & Institutional Affairs from the International Equestrian Federation, on special issues arising from the movement of horses. A panel session will follow and seek to identify the ten most important issues for any hosting agreement, including risk allocation between the event owner and host city. Commenting on his involvement in major event bids Benz said:

“I am pleased to participate in the LawAccord and CityAccord joint session at SportAccord on Host City Agreements. Since my days as USOC general counsel through multiple event bids and hosting through today I have had the tremendous pleasure to work with a variety of parties in putting together the legal arrangements to conduct events in a variety of contexts. I am looking forward to sharing what I know about this subject and to deepening my knowledge learning from my fellow speakers and the audience. Putting together a solid event framework built on the basics business terms and legal agreements is the key to success in running events.”

This year’s LawAccord Keynote by Matthieu Reeb, Secretary General, Court of Arbitration for Sport (CAS), provides the essential annual update, a must attend for lawyers and sports administrators, where Reeb will share the most recent CAS cases and their impact on planning and decisions.

LawAccord Co-Chairs Stephen Townley, Active Rights Management (ARM) and Michael Lenard, ICAS, Vice President will announce the launch of the LawAccord global pro bono sports law firm of the year award 2019. This is supported by leading international academics Hayden Opie and Matthew Mitten as independent administrators for the award.

Host cities, as well as organisations and legal practices looking to attend LawAccord should register for SportAccord 2018 giving them access to the entire conference programme. As part of the Official Schedule, SportAccord will host well over 20 networking events, a 3-day Exhibition, and an extensive Conference programme to include: the Summit (Plenary), CityAccord, LawAccord, MediaAccord, HealthAccord; as well as workshops delivered by Sportcal and Yutang Sports.

Organisations looking for opportunities to increase their visibility at the World Sport & Business Summit can become an Exhibitor or Partner by contacting the sales team: sales@sportaccord.com or phone +41 (0)79 126 08 42.

SPORTELAsia Conferences Programme

SPORTELAsia is the world’s leading sports media and marketing convention, which brings together the international sports business community and will be held in Singapore from 13 to 15 March 2018. We are pleased to present the programme of conferences:

TUESDAY 13 March

· YUTANG SPORTS PANEL - 14:00-14:30 - “The Media Rights and Sports Media Landscape in Chinese Sports Industry”

The roles of Chinese media in driving the growth of Chinese media rights market. How to achieve the best results working with them? Is there growing space for the Chinese sports media and media rights market? What are the main problems with the media rights market in China? What are the developing trends/directions in Chinese sports media? How to deal with the balance between traditional media like TV and new digital media? Advices for rights holders regarding working with Chinese sports media. Advices for Chinese sports media.

Moderator: Tingting Zhang, International Business Manager, Yutang Sports Speakers: Celine Shi, Vice President, Alisports - Arthur Wei, SVP, General Manager, Sina Sports

· ONE CHAMPIONSHIP KEYNOTE - 15:00-15:30 - “The Power of Martial Arts in Igniting Hope and Changing lives”

ONE Championship Chairman and CEO, Chatri Sityodtong, details how he escaped the clutches of extreme poverty growing up as a young boy in Thailand, to graduating from one of the most prestigious schools in the world at Harvard, and eventually building the largest global sports media property in Asian history, ONE Championship. The talk centers on the specific role martial arts has played in his life and how it powered him through the most difficult times. Sityodtong is a highly-successful entrepreneur with vast experience in various businesses. His wealth of knowledge and expertise, as well as the values which he holds dear, provides a sensational combination of business-savvy and determination. Listen to the story of how Sityodtong survived extreme poverty, changed his life, and is now helping others to change their lives for the better through martial arts.

Speaker: Chatri Sityodtong, Chairman & Chief Executive Officer, ONE Championship

· SPORTELEXPERT PANEL - 16:00-16:45 in association with TV Sports Markets - “Success of European Football Rights in Asia”

In some Asian territories, the European leagues can realistically compete with domestic leagues, and it is important to establish why this is and for how long this can continue. The TV Sports Markets panel will look into what has created the interest in European football in Asia up to this point and will address issues each competition faces in competing for continued growth in the continent. This year will explain plenty about the current position of European football properties in Asia, with the English Premier League, Spanish LaLiga and Italian Serie A rights to be sold across the region between now and the start of the 2018-19 season. Can we expect to see increases in value for any or all of the leagues? China and India have often stood out as particular Asian markets where growth in interest in football is expected in the coming years. With the Chinese government supporting Chinese investment in football, it is important to ask whether China holds the key to Asian growth for all major football properties. Which other markets will be key for rightsholders in the coming years?

Moderator: David Cook, Reporter, Asia-Pacific - TV Sports Markets Speakers: TBC

WEDNESDAY 14 March

· ASN PANEL - 10:30-11:00 “Brands Want More than Audience Ratings”

Having a blue chip sports platform with a huge content footprint is, arguably, now hygiene for a large scale brand investor in sports. But it’s not the only defining quality that will swing a sponsorship. ASN - the utterly independent go-to sponsorship intelligence provider for Asia - will ask some of Asia’s challenger brands about their needs from a sports sponsorship and where sports promoters often go wrong with their platforms. Building on the topic in hand, the panel will also dive into the other metrics and insights that they need today, which in turn enable them to put together compelling renewal business cases for their C-suite.

Moderator: Ben Heyhoe Flint, CEO, ASN Speakers: Kate Geraghty: Director, Group Corporate Communications & Events, Fwd Insurance Group - Sean Davidson: Head of Marketing & Communications, Asia Pacific - Tata Consultancy Services, Ajay Mohan, Head of Marketing, APJ - Intel Corporation Singapore

· BRIGHTCOVE PRESENTATION - 11:30-12:15 “From Eyeballs to Value and ROI”

Why every viewer engagement on mobile is crucial for ROI. Viewers in Asia are just as likely to view live sports content on mobile as on a TV set. For sports rights owners, delivering content on digital platforms not only opens up new revenue streams from ads or subscriptions, but also unleashes a different set of challenges. Consumer choice and recommendation is driving video content discovery. Loyalty to channels or specific content can be easily disintermediated by social recommendation. In this context as linear TV channels negotiate away their exclusive rights, maintaining a direct relationship with the viewing audience is critical. Brightcove streams billions of videos every month for the biggest names in the sports, media and entertainment sector. Working with major media companies in Asia, Brightcove facilitates the ability for media companies to promote and interact with video content encouraging viewers to register. Registration and content consumption data provide insights for future promotional campaigns, as well as contribute to quantifying advertising and sponsorship value. Brightcove will share best practices on realising audience value from their experience serving more TV organisations in Asia than any other video platform.

Speaker: Greg Armshaw, Head of Media, Asia, Brightcove, inc.

· SPORTELTECH PANEL – 13:30-14:30 in collaboration with Sports Video Group “OTT & Piracy in Asia an indepth look at what to expect”

This highlight panel discussion tackles the challenges and opportunities related to OTT services in Asia and also piracy and content protection. The sports marketplace in Asia will be driven dramatically by the use of smartphones and tablets that are often more important than a TV set. That reliance on digital devices requires new ways of content creation, distribution and marketing and we will discuss how to develop a strategy best suited for the diversity of cultures in Asia. Apart of social media strategies, pricing models and more, the session will also take a look at recent developments in content protection technologies and services. More than ever, the digital landscape requires a disciplined and focused approach to content protection and anti-piracy activities. It is a complex area that requires constant attention and our goal to showcase the most effective solutions to protect content and revenues.

Moderator: Ken Kerschbaumer, Editorial Director, Sports Video Group Speakers: Maurizio Barbieri, Head of Sports Partnerships, Sea, Twitter Chris Wagner, EVP, Marketplace Strategy, Neulion - Bastien Casalta, CTO, TMG

· LALIGA PRESENTATION” -16:00-17:00 “How New Media impacts Football”

Join LaLiga President Javier Tebas for an onstage interview on how the changing media landscape is impacting one of the world’s most-watched entertainment products: football. Not only has the Internet drastically increased the number of channels, it has also changed how people consume it. Learn about the impact on rights holders such as LaLiga and also hear about the opportunities that new media provide.

Speaker: Javier Tebas, President, LaLiga

THURSDAY 15 March

· SVG SINGAPORE OTT WORKSHOP -13:30 -16:30 in collaboration with Sports Video Group SVG and SPORTEL are pleased to announce its first ever event in Southeast Asia: the SVG Singapore OTT Workshop.

The Southeast Asia marketplace is embracing OTT services at a very high rate thanks to the proliferation of digital devices and the internet. The event will be held on the afternoon of 15 March and is open to qualified end users and sponsors of the event. The event is free to all registered Sportel attendees and will provide deeper insights into getting the most out of your OTT offering and creating a more compelling OTT experience.

13:30-14:00: Developing Your OTT Strategy - What steps should you take to make sure your OTT plans align with the needs of your viewers and audience? Moderator: Chris Wagner, Neulion, EVP, Marketplace Strategy and Co-Founder Panelists: Tim Martin, Founder & CEO, Rugby Pass

14:00-14:25: Global Trends in OTT - What is going on outside of the Southeast Asia region with respect to OTT offerings? Chris Wagner, Neulion EVP, Marketplace Strategy and Co-Founder interviewed by Ken Kerschbaumer, SVG, Co-Executive Director

14:25-14:40: Case Study

14:40-15:00 : Networking Break

15:00-15:30: Next-Generation Technologies: What’s Next in Audio and Video Experiences Understand new technologies that can make a difference for your viewers and help set your service apart from the competition.

Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories, inc. 15:30-15:45: Case Study 15:45-16:30: Stop Thief! Content Protection Strategies OTT services are under constant attack from those looking to illegally monetize the streams or to simply steal it and watch it for free. What steps can you take to protect your


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Broadcasting in Asia: A Market to Reckon With

Asia Lounge view

Host City: What are the hot topics on the agenda at SPORTELAsia this year?

Laurent Puons: It appears that the industry is very concerned about their media rights and current developments in OTT.  We have received many requests on these topics and have worked out a very good selection of panels that will shed some light on these issues, especially concerning the Asian territories.

Host City: From your perspective, how does the sport marketing and media industry in Asia compare with that in the rest of the world, in terms of technology use and market demographics?

Laurent Puons: Asia is the home of many exciting emerging markets and leading technology providers. Sports fans across Asia have a diverse variety of platforms to consume sports content, and the fact that the majority of the world’s population lives in Asia provides international stakeholders in sport with an opportunity like no other. The challenge of unlocking the potential of Asia is knowing which specific technology is the best for each sport, in each country and its respective culture.

Host City: Some are concerned that the audience for traditional sports is ageing; what kind of sports content will become more dominant in the future?

Laurent Puons: That is a good question and difficult to answer. It all depends on the available broadcast platforms. Sports television or media is dominated by traditional sports, led by European football and of course the networks must provide content their audiences want to see and their advertisers want to invest in. As these dominated slots are becoming rare, other sport suffers and lacks visibility. Due to new technologies and OTT platforms, new and dedicated channels can be built and offer fans the opportunity to see their sports on different platforms. I believe that MMA is on the rise and eSports is returning because of these new opportunities.

Host City: Why is it so important for event rightsholders to attend major conferences in Asia?

Laurent Puons: As mentioned before, more and more Asian nations are developing more media opportunities and in result of that it is important to be present in Asia to deal and control rights directly. For this reason SPORTEL helps the industry with this spring convention, enabling the elite rights owners to deal direct with different Asian territories and build their business. SPORTEL will always be upfront and centre when it comes to building business opportunities for the sports marketing and media industry. That is what SPORTEL is historically known for.

500-plus Peruvian and international companies attend Lima 2019 procurement seminar

Lima: The Lima 2019 Pan American and Parapan American Games Organising Committee today hosted an information seminar for over 500 Peruvian and international companies interested in participating in tenders for Games-time technology, broadcasting, commercial and marketing services.
 
The event was held at the Lima Chamber of Commerce, and was led by Lima 2019 President Carlos Neuhaus alongside senior members of the Lima 2019 Organising Committee. 
 
President Neuhaus provided potential contractors with an update on preparations for the Games. Lima 2019 Head of Legal Amalia Moreno then explained the legal framework behind the procurement process for companies interested in working with Lima 2019.
 
The procurement process will be handled by the UK government, according to the terms of the government-to-government agreement signed with Peru in April 2017. The procurement process follows the UK’s New Engineering Contract (NEC) model and has allowed Lima 2019 to significantly speed-up its infrastructure projects. The NEC model’s transparent, efficient approach has generated great interest from potential contractors.
 
Speaking after the event, President Neuhaus said: “Today marks an important step in the delivery of a memorable Games in 2019. Every multi-sport event needs a diverse pool of expertise so we are delighted by the number of companies that have participated today.
 
“Our objective is to deliver a high-calibre event for athletes and fans whilst leaving a meaningful legacy for Lima and Peru. That is why we look forward to reviewing proposals and incorporating new talent and experience into the team to help us achieve our goal.”
 
About the Lima 2019 Pan American and Parapan American Games
The Lima 2019 Pan American Games will see approximately 6,700 athletes from 41 countries compete in 39 sports and 62 disciplines. The Games will take place between 26 July and 11 August 2019. The Lima 2019 Parapan American Games will see 1,890 athletes compete in 17 sports and 18 disciplines between 23 August and 01 September 2019.
 
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Creating entertainment hubs and cultural meccas with Cirque du Soleil

Cirque du Soleil has developed with NFL a four-storey series of exhibits in Times Square, New York

This article follows our involvement on a panel discussing the topic of “Creating entertainment hubs and cultural meccas” at the Host City conference and exhibition in November 2017.

The debate at the conference emphasised the importance of location integrity and matching strategic local cultural goals to event goals in the creation of successful “go to” events, wherever they are located in the world.

Our experience in all we do proves these conclusions. First up, Cirque was formed from within the long-established Montreal creative street entertainment community. This gave us artistic credibility and sector integrity from day one for our Circus inspired shows. This allegiance to Montreal and the strong “alternative street-scene” there has been core to our offer as we expanded and grew.

Our Head Office is still based in Montreal. As an Englishman when visiting this HQ, it also helps when immigration officials ask, “reason for your visit”. When replying I always mention, “work with Cirque”, which causes the officials to visibly swell with pride and wave me through!

Cirque has definitely added to Montreal’s cultural reputation. It often appears on lists of ‘the World’s most reputable cities’, vying for top 10 positions with cities that are far larger.

All Canadians, (not just those handling immigration,) now see the city as what Forbes magazine has termed the “cultural epicentre of the country.”

This claim for culture may not be so easy to extend to our other important entertainment hub– Las Vegas!

We have over 3,000 staff located there, running up to eight shows more suited to the unique “local cultural goals” that only Vegas can deliver. Our ‘Michael Jackson One’ musical plays to packed houses twice a day at the Mandalay Resort & Casino.

In the decade we have been in Vegas, Cirque has definitely contributed to the city’s long established “Big Show” entertainment reputation, even if this may seem at odds with the more bohemian Montreal hub.

Another core part of the Cirque offer is our touring shows. We have between six and eight shows on the road, at any time, performing shows all over the globe.

According to our twitter feed today (January 2018) we have shows in Rio, Beijing, London, Los Angeles, Pittsburgh, Dubai and Panama City.  They will remain in a city for between one week and six months and continually tour the globe for up to eight years.

These are a mixture of arena-based shows, such as the Albert Hall when in London, and performances under the big top. We have recently added ice skating arenas to this roster with our newest show based on ice, “Crystal”.

Every show is a self-contained mini village – a mobile entertainment hub, if you will.

Most recently Cirque has added a new provision to our offer - one that builds on our ability to create, stage and sell entertainment that is relevant to today’s media savvy and entertainment hungry consumers.

We are developing partnerships with locations, entertainment organisations or rights holders who wish to develop their own experiences, whether branded or not.

The NFL X on Times Square in New York is our most recent example of this offer. We have developed, in close co-operation with the NFL a four story, 40,000sq foot, interactive and immersive series of exhibits. Check out https://www.nflexperience.com

NFL X confirms those panel discussion conclusions. Firstly, the importance of location integrity and secondly, matching strategic local cultural goals to event goals.

The NFL X adds to the Times Square integrity by adding to its status as a “must-see” destination within one of the World’s most famous cities. It also fits within New York’s unique cultural offer – being brash, loud and original.

 

Nick Prichard is part of the Cirque du Soleil Global Alliances team. He is currently developing the new Experiential provision with a number of Host Cities, Sports Rights Holders and Brands. To find out more please contact him on nick.prichard@cirquedusoleil.com

The World Academy of Sport and University of London team up for sporting success

The proposal follows a successful pilot with Royal Holloway, University of London

[Source: WAoS] The proposed programme is aimed at anyone interested in international sports management and innovation, and is intended to be delivered through the University of London’s distance and flexible learning offer. The distance learning section of the University has 51,000 students studying in 180 countries on more than 100 study programmes, and with a further 1.4 million learners on its MOOCs (Massive Open Online Courses), making it the world’s largest classroom.  

Dr Mary Stiasny OBE, Pro Vice-Chancellor (International) University of London, said: “We are delighted to be working with the World Academy of Sport which, like the University, has a global reach. Our work together aims to provide access to training opportunities for those in the industry as well as for those wishing to enter the sporting profession and related fields. The University prides itself in continuously innovating and delivering programmes that are in demand from both its students and employers alike.

“We appreciate the significance and the growth of this global sporting industry, which has an estimated value of some US$600 billion per annum, making it one of the most successful sectors in the world,” she added.

WAoS specialises in providing customised education to the world’s sporting community and its International Advisory Board Chairman, Francois Carrard, said: “Our work with the University follows a successful pilot with Royal Holloway, University of London. I thank Professor Paul Layzell, Principal of Royal Holloway, for the smooth transition to the University of London, and the opportunity to explore making high quality training available across the world. This move will allow us to continue to grow and support the international sporting industry. With many changes taking place in the sporting sector from media convergence to e-gaming and social media, provision that focuses on ‘international sport management and innovation’ will be very welcome.”

Chris Solly, Director of WAoS, stressed the importance of combining a local sporting context with the global picture in all aspects of sports management. He added: “Local partnerships with communities and, most importantly, with youth are critical to the long-term growth and future success of the global sport and major events industry. We are therefore delighted that the University of London has agreed to work with WAoS to develop this important provision.”

Further details on this unique development will be provided in October 2018.

PyeongChang 2018 ushers in “Asia’s Olympic era” with message of peace

Athletes from Republic of Korea and the Democratic People’s Republic of Korea united in PyeongChang (Photo: Host City)

At the opening ceremony of the 2018 Winter Olympic Games in PyeongChang, the presidents of the organising committee and the International Olympic Committee joined in presenting Korea’s first Winter Games as bringer of peace.

Following the procession of athletes that culminated with the combined teams of Republic of Korea and the Democratic People’s Republic of Korea, Lee Hee-Beom, president of the PyeongChang Olympic Committee of the Olympic Games (POCOG) said the event “ushers in the Olympics Asia era”, pointing to the upcoming 2020 and 2022 Games in Tokyo and Beijing.

“Now we are facing the historic moments in our lifetime,” he said.

“Sport has a great power to unite people.

“PyeongChang will provide a light of hope for all citizens yearning for peace.”

He described the 2018 Games as “a festival of peace and harmony”, reminding athletes that it is “not the winning but the taking part; not the triumph but the struggle”.

IOC President Thomas Bach addressed the athletes by saying “You will inspire us all to live together in peace and harmony… You can only enjoy your Olympic performance if you respect the rules and stay clean.

“While you compete with each other, you live peacefully together in the Olympic village. In sport we are all equal.

“A great example of this unifying power is the joint march of the two teams of the republic of Korea and the Democratic People’s Republic of Korea. We all join and support you in your message of peace.”

“United in our diversity we are stronger than all the forces that want to divide us.

“Two years ago in Rio with the first Refugee Olympic Team, the IOC sent a powerful message of hope.

“Now we send a powerful message of peace to the world.”

The speeches were followed by a rendition of John Lennon’s Imagine featuring traditional Korean folk instruments.

Atos appointed Digital Media Provider to Glasgow 2018

[Source: Glasgow 2018] Already an Official Timing, Scoring and Results (TSR) Provider and Proud Supporter of the Championships, Atos will also help deliver a robust digital presence for the event following a competitive tendering process.

Atos will be working in partnership with Edinburgh-based agency Signal to design and develop the Glasgow 2018 and European Championships websites.

Atos will also be responsible for processing and distributing live results for all seven sports across Glasgow and Berlin and delivering live schedule and results pages to help sports fans and attendees access up-to-date information on the Championships.

A 2018 European Championships mobile application will also be created. Available from summer 2018, the ‘app’ will give fans access to medal tables, news and live schedules and results.

Atos and Signal previously combined their expertise and experience to ensure the digital success of the Glasgow 2014 Commonwealth Games.

To be staged every four years, the European Championships will combine the existing European Championships of Aquatics, Cycling, Gymnastics, Rowing and Triathlon, along with a new Golf Team Championships and Athletics staged in Berlin.

Glasgow 2018 Championships Director Colin Hartley, said: “There are now less than 200 days to go until the biggest sporting event since the Commonwealth Games comes to Glasgow, and Scotland. The first ever European Championships will be a new highlight in the global events calendar.

“Atos has an established track record in delivering digital services to large scale multi-sport events. The integrated online platforms they produce will allow people to keep up to date with the latest action and engage with the Championships, ensuring we deliver a must attend, must watch event.”

Gavin Thomson, Senior Vice President for Big Data and Security UK&I, Scotland, Ireland and Wales at Atos, said: “We are delighted to play a leading role in delivering the 2018 European Championships, having successfully provided leading edge IT solutions for the Commonwealth Games in Glasgow, and the Olympic and Paralympic Games for over 20 years.

“We warmly welcome the opportunity to be part of this new global sporting event and the digital transformation challenge of bringing the Championships to a multi-platform, digital-first worldwide audience. Our bespoke real-time service will enable fans to keep up to date with scores and results from anywhere in the world.”

As part of the inaugural European Championships in 2018 around 3,000 athletes will visit Scotland for six events - Aquatics, Cycling, Golf, Gymnastics, Rowing and Triathlon – while a further 1,500 athletes will compete in Berlin as part of the European Athletics Championships.

Attendances of up to 250,000 are expected at venues across Glasgow and Scotland, with a potential TV audience of up to 1.03billion.

Returning Bronze Partners confirmed for SportAccord 2018

[Source: SportAccord] Attended by international sports federations, cities/regions as well as organising committees, the World Sport & Business Summit attracts delegates across the sports business community at the highest levels.

This year’s SportAccord Bronze Partners include:

  • Canadian Sports Tourism Alliance: Canada offers a variety of world-class facilities, is host to three Olympic Games and hundreds of international and continental sporting events
  • FIBA (International Basketball Federation): the world governing body for basketball - is an independent association formed by 213 National Basketball Federations throughout the world and recognised as the sole competent authority in basketball by the International Olympic Committee (IOC)
  • Finnish Olympic Committee: Finnish host cities have a wealth of experience in hosting international sport events and congresses with more than 20 major international sporting events organised in Finland annually
  • Melbourne - Visit Victoria: Victoria’s tourism and events company, responsible for tourism marketing and event attraction

Nis Hatt, Managing Director of SportAccord said, “It’s a great pleasure to welcome back these Bronze Partners who were with us in Aarhus, Denmark last year. Their continued support and presence brings more opportunities to delegates and confirms the value these partnerships bring by being part of SportAccord. We appreciate their commitment and loyalty and wish them a successful time in Bangkok.”

With over 135 cities/regions in attendance at last year’s event, the SportAccord 6-day Summit is a unique opportunity for delegates to network and get in front of the key decision-makers involved in the business of sport by registering at www.sportaccord.com.

Organisations looking for opportunities to increase their visibility at this prestigious global gathering and take advantage of the opportunities associated with becoming an Exhibitor or Partner, should contact the sales team: sales@sportaccord.com or phone +41 (0)79 126 08 42.

As part of the Official Schedule, SportAccord will host well over 20 networking events, a 3-day Exhibition as well as an extensive Conference programme to include: the Summit (Plenary), CityAccord, LawAccord, MediaAccord and HealthAccord.

Other key features include: Speakers’ Corner, the Thai Pavilion, the Opening Ceremony and Closing Event.

SportAccord 2018 confirms initial speaker line-up for Bangkok conference programme

[Source: SportAccord Convention] SportAccord will be held from 15 – 20 April 2018 at the Centara Grand & Bangkok Convention Centre, Thailand.

“We have an amazing SportAccord lined up for 2018, across the conference, the exhibition and the many programmes and events that comprise SportAccord, said Nis Hatt, Managing Director of SportAccord.

“Attendees will have the opportunity to experience many new elements this year, most notably the new HealthAccord conference stream, additional events, hospitality and networking areas, as well as the unique Thai Pavilion. We’re looking forward to hosting the most prestigious annual sports business event for sport and industry, towards creating a better future for the global sports community and citizens worldwide.”

This year’s SportAccord Summit (Plenary) is focused on "Uniting A Global Audience: Marketing and Sponsorship for the Future." Continuing the theme of ‘sponsorship and marketing’ throughout the conference programme, speakers will be representing organisations across the entire sports business landscape including industry, international sports federations, cities and regions, as well as legal and medical experts. Confirmed speakers include:

  • Weerasak Kowsurat, Minister, Ministry of Tourism and Sports, Thailand
  • Adolfo Bara, Managing Director Sales & Marketing, La Liga
  • Caroline Baxter Tresise, International Consultant, Social and Human Resources, UNESCO
  • Charmaine Crooks C.M. Olympic Medalist, President, NGU Consultants
  • Craig Howe, CEO & Founder, Rebel Ventures
  • David Eades, Journalist and Anchor, BBC World
  • David Simon, President, Los Angeles Sports Council
  • Frederique Reynertz, Director of Legal and Business Affairs Department, IAAF
  • Giles D. Morgan, Independent Advisor and Former Global Head of Sponsorship & Events, HSBC Holdings PLC
  • Guy Port, Managing Director Asia, Nielsen Sports
  • Hayden Opie, Senior Fellow (Melbourne Law Masters), University of Melbourne
  • James Pearce, Sports Broadcaster, BBC
  • Jeff Benz, CEDS, JAMS Mediator and Arbitrator and former General Counsel of the United States Olympic Committee
  • Kim Andersen, President, World Sailing
  • Laurie Cavan, GM Parks, Recreation & Culture, City of Surrey, BC, Canada
  • Margo Mountjoy, Chair, ASOIF Medical + Scientific Consultative Group, IOC Medical + Scientific Commission-Games Group FINA Bureau
  • Matteo Vitello, Business Relations Manager, Technogym SPA
  • Matthieu Reeb, Secretary General, Court of Arbitration for Sport
  • Melanie Duparc, Coordinator, Smart Cities & Sport
  • Michael Lenard, Vice President, ICAS
  • Prof. Fabio Pigozzi, President, FIMS (International Federation of Sports Medicine) & Member of the IOC Medical and Scientific Commission – Medical and Scientific Group
  • Stephen Townley, Chairman, Active Rights Management Ltd
  • Thomas Lund, Secretary General, Badminton World Federation
  • Troy Pugmire, Managing Director, Gramercy Global Media

The SportAccord 2018 conference programme comprises five key streams including: The Summit, CityAccord, LawAccord, MediaAccord and HealthAccord. The conference programme, exhibition, networking and cultural events can be attended by delegates who register at www.sportaccord.com.

Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.

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