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25.01.2018

SportAccord Convention World Sport & Business Summit embraces a new name and visual identity

The SportAccord Convention World Sport & Business Summit for sporting leaders today confirmed its new brand name ‘SportAccord’ and unveiled a vibrant new logo.

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18.01.2017

Nüssli’s third Red Bull Crashed ice track built in Marseille

The French port city of Marseille hosted the Red Bull Crashed Ice speed skating event on January 14 and 15, 2017.

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07.11.2016

Challenges for brands running their own events

Sponsorship will often be a brand marketing director’s first thought when considering a sports-related campaign.

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