Hosted by sports broadcaster, Eilidh Barbour, and held at Glasgow’s Technology & Innovation Centre, 42 expert speakers and a capacity audience gathered for the flagship industry conference to share best practice and discuss the challenges and opportunities facing Scotland’s events industry.

David Coletto from Abacus Data delivered a timely and thought provoking keynote speech, providing invaluable insight on understanding the future of events through the eyes of a millennial during his presentation ‘Disruption and Generational Change’; part of the opening plenary session, ‘The Changing Audience for Events’.

He gave the 300 strong audience three things to take away from his talk when thinking about millennials around events. Firstly they are a ‘do’ generation not a ‘have’ generation. They prefer experiences over owning goods. Secondly, it’s all about the experience. Millennials want a quality experience that is authentic, natural and value for money. And lastly, they want to be told a story but they want it to be authentic.

He said: “This generation is a product of their environment and they have been shaped with entirely new skill sets, opinions and values. The more you learn about millennials the more you can comprehend and appreciate the significance of the economic, political and social change happening around us.

“The needs of the millennial generation compared to those of previous generations are so different. We are often described as the experiential obsessed generation and it is this generational change that is disrupting so many markets, including the events and festivals sector. With millennials currently representing a quarter of the population in countries across the world, whether it be Scotland, the UK, American or Canada, it is a key market that represents great opportunity for the industry, so understanding the change and harnessing it to your advantage is vital if you want to succeed in attracting and retaining a millennial audience for your event.

“From my perspective, there’s never been a better time to be in the events and festivals business.”

The day’s 11 break-out sessions also provided further opportunities for the industry to delve into the latest trends and issues facing the sector, with EventImpacts, the National Culture Strategy Consultation, Event Tech, Social Media as well as Security, Stewarding and Policing among the popular topics delegates engaged in.

Following the break-out sessions, the delegates came together for the closing plenary session ‘‘Scotland’s Assets & The Perfect Stage’, with five of the industry’s leading professionals discussing the assets that are the cornerstone of the country’s event strategy - our people, our cultural identify and heritage, our natural environment, our built facilities, and our signature events - and providing their perspective on the opportunities and challenges of continuing to deliver a strong portfolio of events that maximise these key assets to ensure sustainable impact and international profile for Scotland.

Building on the success of the previous conference in 2015, the 2017 event provided the industry with a forum to learn, share knowledge and network, allowing event practitioners to remain up-to-date and ensuring Scotland maintains its reputation as a world-leader in event development and delivery.

Paul Bush OBE, VisitScotland’s Director of Events, said: “The National Events Conference has been a great opportunity for our industry to come together and review the progress we’ve made so far with our national events strategy, Scotland the Perfect Stage, as well as discuss the challenges and opportunities we’re currently facing. The level of debate and discussion that has taken place throughout the day has been truly outstanding.

“As an industry we are doing some amazing work, with a great portfolio of annual events as well as continually attracting some of the biggest events in the world from the Commonwealth Games, The Ryder Cup to the MTV Music Awards. Our work is the envy of many, however, as an industry we need to be better at articulating more clearly the wider benefits of events, especially as we face the challenges ahead.”

Immediately following the National Events Conference has been another leading events conference, Host City 2017, the world’s largest meeting of cities and sports, business and cultural events. Also taking place at Glasgow’s Technology & Innovation Centre from 28 to 29 November, attendees included 30 event owners and 20 organising committees as well as 200 delegates.

Using his opening remarks as co-chair of the conference, Paul, further addressed the challenges facing the events and festivals industry but this time on a global scale.

He said: “While it is an exciting time for the industry with all the technological advancements and the rise in social media allowing events and audiences to be more engaged, it is also a very challenging time. The current security climate, the transparency and governance around the bid process, as well doping and corruption in sport, are adversely affecting the confidence the public has in bidding for and delivering of major events. As a global industry we must be willing to tackle it head on if we are to maintain public support for major events around the world.

“This was an area of great debate by the Scottish events industry at the National Events Conference and one I’m sure will be continued by delegates over the two days at Host City 2017.”

Scotland-based Aggreko has today been announced as OfficialTemporary Power Supporter for the Glasgow 2018 European Championships.

A global leader in mobile, modular power generation, the firm will provide both temporary and continuous prime power across the Championships’ competition and non-competition venues.

Aggreko will provide around 60 generators supplying more than 10 Mega Volt Amp (MVA) of energy, distributed through more than 240 panels and 26 km of cable to ensure the successful delivery of 84 thrilling sessions of sport including Open Water Swimming at Loch Lomond and Mountain Biking at Cathkin Braes.

The firm will also help power Festival 2018 – a dynamic cultural programme which will showcase the best in music, visual art, street art, dance, theatre and digital art across the city, with Glasgow’s iconic George Square at its heart.

Temporary power will be used in conjunction with existing venue infrastructure to meet all of the Championship’s power requirements over the 11-day celebration of sport and culture in August 2018.

Having supplied temporary power to the Glasgow 2014 Commonwealth Games, 2014 Ryder Cup and London 2012 Olympic Games, Aggreko boasts an excellent reputation for powering the biggest global multi-sport events.

2018 will see the firm support PyeongChang Olympic and Paralympic Winter Games and the Gold Coast Commonwealth Games.

Aileen Campbell, Minister for Public Health and Sport, said: “The Glasgow 2018 European Championships provides a fantastic opportunity for Scotland to demonstrate why we have an impeccable reputation for hosting major sporting events. By working with businesses who know exactly what it takes to put on successful international events, we can ensure Glasgow 2018 is a memorable occasion for athletes, officials and fans alike.”

Leader of Glasgow City Council, Councillor Susan Aitken, said: “The latest addition to the Glasgow 2018 sponsor family, Aggreko has helped deliver excellent multi-sport events around the world. Working with a well-known brand with its roots in Scotland will help guarantee the success of the inaugural European Championships.”

Robert Wells, Managing Director, Aggreko Major Events Services, said: “Aggreko is proud to support the first staging of the prestigious Glasgow 2018 European Championships. We look forward to working with the team and Glasgow city to ensure the faultless delivery of power to the Championships. There is no better place to do this than in Scotland.”

In a world first, Glasgow 2018 will bring together some of the continent’s leading sports including the existing European Championships for Aquatics, Cycling, Gymnastics, Rowing and Triathlon with a new Golf Team Championships between 2 – 12 August 2018.

[Source: SportAccord Convention] SportAccord Convention is delighted to confirm Sportcal, a world-leading provider of sports marketing intelligence, and Yutang Sports, the premier sports marketing platform in China, will host workshops revealing breaking news and insights from recent studies for delegates attending the SportAccord Convention set to take place from 15 - 20 April 2018 in Bangkok, Thailand.

Selected as Principal media partners for their knowledge and expertise, the following workshops will provide the latest data, analysis and learnings for international sports federations, event hosts and rights holders, as well as any organisation involved in the business of sport.

Sportcal How Sporting Events can be a Driver for Social Change: Social initiatives have become embedded in the organisation of major sporting events. Sport has the power to bring communities together and to drive social change, but how exactly can this be achieved by event hosts?

Through its GSI Event Studies Programme, Sportcal conducted an in-depth analysis of event impacts for event owners and hosts throughout 2017 where twenty world championships and multisport games were studied. The workshop will act as the first annual review of Sportcal’s GSI Event Studies Programme, and is designed to connect event owners, organisers and hosts to enable both knowledge exchange and a discussion on the social impact and cultural engagement generated by sporting events.

Yutang Sports Report on the 2017 Chinese Sports Sponsorship Market and how to achieve Good Partnerships in China. Following an in-depth study due to be published in March 2018, workshop delegates will have the opportunity to hear and discuss key highlights from the report.

The panel will address the characteristics of the Chinese sponsorship industry and how Chinese brands use sports sponsorship to achieve their goals. Delegates will also hear what Chinese brands want to get from the partnerships and their partners. Other highlights will also include what needs should be put in place to educate Chinese brands, as well as what needs sports rights holders and event hosts should consider for brands.

The workshop will also include a keynote delivered by Li Jiang, Executive Director of Yutang Sports.

(Source: ICSS) Against the backdrop of growing global concern regarding ownership and investment structures surrounding professional and even amateur sports clubs, leading sport integrity and policy experts ICSS INSIGHT have launched a major independent study into the legal, financial and integrity aspects of sport club ownership.

As a first and crucial step in the project and to develop much-needed research in the area of financial integrity and club ownership in sport, ICSS INSIGHT and the International Association of Lawyers (UIA) have also announced a partnership to work together on the first phase of the major three-part global study.

The first phase of the three-part study will analyse current legislation and regulations in place that apply to club ownership and investment structures in world football. 

Over the coming months and as part of its ongoing efforts to champion the highest standards of governance and financial integrity in sport, ICSS INSIGHT will partner with other leading international academics and institutional partners for the second (financial) and third (integrity) phases of The FITS Global Study on the Legal, Financial and Integrity Aspects of Club Ownership.

Results of the first phase of the three-part study will be announced by the ICSS INSIGHT and UIA at the second edition of the FITS FORUM, which is due to take place in spring 2018, with the overall and final results of the FITS study to be finalised at the end of 2018.

The study is part of the Financial Integrity and Transparency in Sport (FITS) Global Project – an initiative launched by ICSS INSIGHT (formerly ICSS EUROPE) in November 2014 to identify and address the emerging threats facing the financial integrity and transparency of sport and bring together stakeholders from all areas of the sports industry to drive long overdue reforms.

Key findings from the first independent report of the Financial Integrity and Transparency in Sport (FITS) Global Project include:

• Only an estimated 25% of professional football clubs in top leagues around the world produce publically-available financial reports
• Only an estimated 40% of national associations are financially viable without the help of FIFA
• There are vast and significant ‘dark spaces’ in the finances of football, which must be addressed to protect clubs, players and leagues from the growing threat of organised crime.

Speaking in Toronto on 30^th October in front of legal experts and international law firms from around the world at the 61^st UIA Congress, Emanuel Macedo de Medeiros, ICSS INSIGHT CEO, said:

“Incredible sums of money are being invested in the acquisition of sporting clubs around the world. Investment in sport is welcome, but it must be clean and transparent.

“Whilst there are positive exceptions, there is very little due diligence and effective oversight. The existing regulations are simply too short and too poor to respond efficiently to the mounting challenges posed by a fast growing, globalised, financially sophisticated and increasingly complex industry.

“As the first FITS study highlighted, plenty of ‘dark spaces’ exist in the finances of football and the wider sports industry. This must change if we are to safeguard sport from the growing influences of corrupt and unfit investors, money launderers and organised crime.

“To help drive this positive change, ICSS INSIGHT is launching this major three-part independent study under the banner of the FITS Global Project. On behalf of ICSS INSIGHT, I look forward to working closely with the UIA and all other partners over the coming months to progress the first phase of the study, which will explore the current legal landscape relating to club ownership and investment structures in football.”

Speaking of the new collaboration with ICSS INSIGHT as part of the FITS Global Project, Mr. Pedro Pais de Almeida, President of the UIA (Union Internationale des Avocats), said:

“It is a great honour and responsibility for the UIA to partner with the ICSS INSIGHT and to be at the front line of the preparation of a most awaited and welcome “Global Study on the Legal, Financial and Integrity Aspects of Club Ownership in Football”.

“The UIA have always been in the forefront of integrity and governance issues and our members from all over the world will be pleased to be involved and contribute in the preparation of this important study that will certainly be a strong contribution towards important and urgent changes in a leading global business such as the football industry.

“In addition, it will also be a great opportunity to be involved with all the other partners including universities, financial entities, institutional partners and other.”      

For more information about ICSS INSIGHT and integrity products and services the ICSS offers to help safeguard sport, please visit www.theicss.org

Host City: Events involving multiple host cities are usually delivered by a local organising committee (LOC) in the host nation. What prompted UEFA to bring the organisation of its events in-house instead?

Christian Hirschmueller: UEFA’s approach is built on the understanding that knowledge and experience are critical success factors to deliver UEFA’s events on a very high service level in the most effective and most efficient ways.

Historically, UEFA started to be directly involved in event operations in 2002 for the UEFA EURO 2004 in Portugal. For UEFA EURO 2008 in Austria and Switzerland, the geographical proximity of the hosts still allowed to have a LOC model, with many synergies created between the LOC and UEFA Events SA. It was thus a kind of intermediary step on the process to fully bring operations in-house.

By founding UEFA Events SA – a 100%-owned subsidiary of UEFA – after a very successful UEFA EURO 2008, UEFA was able to keep in-house the knowledge and experience obtained during its two previous major sport events. Furthermore, this knowledge was structured in so-called ‘Competence Centres’, such as Technical Services & Overlay (TECH). With the in-house organisation of the annual UEFA Club Competition Finals as from 2013 onwards, UEFA Events SA has been able to use the knowledge and experience of the Competence Centres across all UEFA competitions and maximise the output in terms of effectiveness and efficiency.

This process which lasted over several years, from the first operational steps in Portugal to the current performance of UEFA Events SA, was initiated, led and implemented by the CEO of UEFA Events SA Martin Kallen.

Host City: Which aspects of event delivery does UEFA outsource most – from operational management and expertise, down to products and services?

Christian Hirschmueller: The daily business in the operational part of UEFA Events SA is to plan and produce UEFA’s events. This means to appoint and contract suppliers, organise the works and coordinate the several activities with all relevant stakeholders. These typically are tasks of companies offering main contractor services which we operate by ourselves.

Regarding operation, this seems one of the main differences between UEFA and other organisers of major sport events: While for other major sports events it might be key to involve a main contractor in order to deliver the event including all the above tasks, UEFA Events SA is covering this part itself and looks for specialised suppliers delivering the services directly.

This leads to a more direct interaction between internal stakeholders and suppliers and contractual relations are thus getting more transparent. Our experience shows that it saves financial resources, time for complex overhead management and reduces miscommunication between all parties due to less interfaces.

Host City: Can you give us an idea of the scale and scope of technical services and overlay required for an event like the European Football Championship?

Christian Hirschmueller: Generally speaking, TECH is responsible to provide and operate technical infrastructure at the stadiums for UEFA’s major sport events as e.g. UEFA EURO, UEFA Champions League Final or UEFA Europa League Final according to all stakeholders needs and agreed service levels.

On the one hand this includes the existing technical infrastructure, such as stadium and grid power systems, the proper functioning of the pitch floodlighting or the operation of sound systems, giant screens and stadium TV system.

On the other hand, this also includes the provision of temporary infrastructure inside and outside the stadium, as the technical and infrastructural needs for such major sports events are higher than existing systems are usually able to cover.

The list of figures and deliverables is long: for UEFA EURO 2016, TECH delivered 24 MW of temporary power systems for TV broadcasting and additional outside facilities with approx. 1,000 km of cables, 17,700 m2 of tent structures with water und air-condition installation, cleaning services for 500,000 m2 and removed 600 tonnes of waste, installed 1,700 TV commentary desks in 10 different venues, provided a total of 800m cable bridges, installed approx. 25,000 cable hooks, 100 camera platforms, 39 TV pitch view studios, implemented the sound system upgrade of 10 stadiums with 1,100 speakers and around 200 individual infrastructural changes in these 10 stadiums.

In addition, TECH was responsible for the health and safety procedures during the set-up and dismantling period with a 4,000-page documentation and 200 on-site briefings, the permission process for technical installations with approx. 15,000-page documentation as well as for the frequency management process with 5,000 frequency applications over all matches.

The TECH planning team was made up of seven people: three in Switzerland and four colleagues in Paris. The overall budget of TECH for UEFA EURO 2016 was EUR 26m.

Host City: For most mega events, the host nation benefits from the opportunity to engage with local suppliers and sponsors to deliver the event. How can hosts of UEFA events benefit if all the procurement and marketing is handled centrally?

Christian Hirschmueller: Let me give you the example of UEFA Technical Services & Overlay (TECH) for UEFA EURO 2016 in France.

All suppliers were chosen in an open and public tender process. Key factors for choosing suppliers are quality of equipment, availability of resources as well as experience for these very specialised fields in major sport event. Once this is given, local/national suppliers are very attractive for us as they have often the advantage of low logistics and accommodation costs. With these parameters, in total more than two thirds of TECH’s budget remained in the host country.

Beside the planning team mentioned above, the 10 TECH venue managers and the 10 TECH venue coordinators were all locals – half of them never participated in major events before, let alone in major sport events. This means that instead of hiring international crews, we developed a training programme and achieved a very successful knowledge transfer. This was mainly possible due to the model of UEFA Events SA and the core team in Nyon relying on the operational experience of several successfully delivered UEFA EURO tournaments.

Host City: In another innovation, UEFA is staging the 2020 European Football Championships in 13 host venues, all in different nations. It must be incredibly complex working in 13 different countries to deliver the event – how is this being managed?

Christian Hirschmueller: It is a project management challenge to organise a consistent UEFA EURO 2020 tournament under consideration of the new format with its multi-country aspect and cultural diversity. The main task is to prepare the stadiums – which are coming from different operational and infrastructural levels – for a EURO tournament operation.

At the beginning, the goal was to create a model that was as simple as possible, manageable, transparent and easy to understand for all stakeholders independent of their individual background.

For this purpose, UEFA Event SA has developed a process that regulates the activities of stakeholders to achieve agreed results together at certain stages, the so called ‘gates’. This process leads to the ‘UEFA Venue Operations Gate-Model’ summarising the process on one A4 page to support a common understanding in order to be ready for the next step in the planning phase.

Host City: What are you most looking forward to about UEFA Euro 2020?

Christian Hirschmueller: The UEFA EURO 2020 will take place from Bilbao to Baku and from Glasgow to Rome. It is a fantastic professional and personal enrichment to meet and cooperate with this large variety of characters and cultures and their different ways of living, during one event.

Host City: Thank you very much and I look forward to hearing you speak at Host City 2017! What are your expectations of this important meeting of cities and events?

Christian Hirschmueller: The Host City 2017 summit is an ideal place to meet and exchange with inspiring people of different branches.  I look forward to gathering new aspects and impulses for the work of UEFA Events SA.

FOAMHAND has a reputation for successfully planning and delivering major event projects on the global stage as seen through recent major events such as the London 2017 IAAF World Championships, Glasgow 2014 Commonwealth Games, America’s Cup Bermuda 2017 and even NFL’s Super Bowl 50. With on-going projects for the next Commonwealth Games host city Gold Coast 2018 and the Winter Olympics in PyeongChang 2018 FOAMHAND are helping to ensure you, your teams, contractors and event partners are ready.

Being Operationally Prepared – Case Study: London 2017

At the start of 2017, FOAMHAND were commissioned by the local organising committee for the World Para Athletics Championships and IAAF World Championships in 2017. Our main objective to review the anticipated event-time operations, facilitate operational readiness desktop exercises, and develop an appropriate Command, Coordination and Communication (C3) architecture that would support the safe running and coordination of the event.

With 24 weeks to go before the event started to receive its first arrivals there was a significant time pressure to ensure functional areas were familiar with their operational plans and were appropriately tested. Our team’s aim was to quickly evaluate the level of preparedness of all functional areas, highlight areas of potential risk and identify opportunities prior to the ‘Summer of World Athletics’.

Adam Down FOAMHAND CEO said “Readiness is not just a box on the organisational chart to give comfort to executives, nor is it something that can be purchased. For teams to ‘be ready’ is a state of preparedness that takes time, effort and commitment from everyone involved.”

Building on our team’s existing relationships with local partners, combined with our international event operations experience, enabled our team to quickly establish a Readiness Road Map for London 2017. The readiness programme provided direction to the functional areas and highlighted the touch points for interoperability, whilst reassuring senior management and financial investors.

As is often the case in major events, time and resource constraints meant that functional areas focus on their own operating plan and fail to discover the reliance placed upon them in other operating plans being developed across the organising committee. This gap becomes far more difficult to bridge the closer you are to the event.

In parallel, the FOAMHAND team was tasked to design and build a trusted Central Operations Management Centre that could support functional area operations and coordinate the Organising Committee event-time delivery. A key challenge balancing the expectations of external partners, many of whom had significant involvement with London 2012 Olympics only five years earlier in the same venue. This balancing act needed to meet the available budget and resources in comparison to the “greatest show on earth” as the Olympics is often referred to. Events smaller in scale but in many cases no less complex do not have the financial flexibility to over-scope facilities as a risk mitigation measure - which is usually central to any business case justification and is regularly discussed in post event lessons learned sessions.

FOAMHAND used their team’s delivery of the Readiness Programme for London 2017 to illustrate the importance of readiness at all levels to the functional areas, showcasing best practice for Venue based workshops and understanding the ‘Client Journeys’. Our readiness desktop exercises provided a platform to evaluate multiple scenarios in a safe environment to support learning, process improvement and ensure plans were deliverable. The most valuable outcome was taking staff and partners on the journey to becoming operationally ready to assist in the creation of what became the Championship Coordination Centre (CCC); a compact but agile C3 centre specifically designed for the event by FOAMHAND. During the event, the CCC was carefully resourced by the right mixture of event professionals, planning oversight, communications specialists, volunteer radio loggists, and all managed by FOAMHAND. The CCC enabled London 2017 to engage and respond to external partners, coordinate its own operations beyond the main venue footprint, and seamlessly integrate with the existing operations of both the London Stadium and the Queen Elizabeth Olympic Park.

Cherry Alexander MBE, Managing Director for London 2017 and Major Events Director for UK Athletics, said: “FOAMHAND were flexible and accommodating of our programme and broader needs. They were able to use their experience to quickly enhance the deliverables and understand our constraints. Their team also had the capability to assist with our response to evolving challenges arising from the recent terror attacks within the UK in the run up to the Championships. This helped to ensure our LOC felt confident and ready to deliver two successful World Championships”.

The World Para Athletics Championships and IAAF World Athletics Championships were held in July and August 2017 at the London Stadium on the Queen Elizabeth Olympic Park. This was the first time both events have been held in the same summer in the same host city. With 20 days of sporting drama and 3,300 athletes from around the globe competing in 245 events and almost 1 million ticket spectators it truly was a ‘Summer of World Athletics’.

City Operations & Precision Planning 

FOAMHAND is a global major events consultancy specialising in four critical event planning disciplines with a focus on core themes of integration, seamless spectator journeys and event readiness.

We use specialist online tools to enhance collaboration; and have world class experts in crowd modelling and dynamics. FOAMHAND are currently engaged by the PyeongChang 2018 Winter Olympics and Paralympic Committee to provide crowd flow modelling and management across all competition venues and were engaged by the Rio 2016 Organising Committee to support crowd and transport management operations for the Rio 2016 Opening ceremony.

With offices in the UK, New Zealand and Australia, we work with city planners, event organisers around the world to ensure a safe and enjoyable event for all, offering expert knowledge from our team’s major event experience which is founded on the planning and delivery of over 40 global events over the last decade.

All our team have first-hand experience of event day delivery and use this valuable knowledge to support clients by providing ‘real world’ practical solutions. For an event to be successful for strategic supporters, funders and governments, a city needs to keep working. Our ‘one team, one plan’ approach to event planning considers a broad range of factors, identifies partner agencies and influential stakeholders, and engages them in the process as early as possible. FOAMHAND bring this all together in the run up to a major event with functional area engagement workshops and various readiness activities to ensure confidence is high, teams and functions are integrated, and clients receive the levels of service as planned.

This article was written by FOAMHAND. For further information please visit www.foamhand.com or contact the team on +44 (0) 207 205 4105, info@foamhand.com or @foam_hand

[Source: SportAccord Convention] Global sports sponsorship is set to achieve $44 billion in 2017 with strong growth projected to continue in the Asia-Pacific (APAC) region as well as other parts of the world, including Europe and the USA. On top of this, the global spending power of Millennials is $2.5 trillion annually with 95% saying they will switch to a brand with a good cause.[1]

Influencer marketing, social responsibility, social activism, data rights, virtual reality, live streaming channels, brand purpose and brand co-creation, as well as attracting millennials who no longer watch television or visit websites – are some of the biggest challenges facing organisations today involved in the business of sport.

Activations on and off the field of play, content engagement, connected experiences and much more, will all be addressed at SportAccord Convention 2018, the only global sports gathering attended by every international sports federation as well as many of the key stakeholders in sport.

Set to take place from 15 – 20 April 2018 at the Centara Grand and Bangkok Convention Centre, Thailand, the plenary conference will focus on the theme: Uniting a Global Audience – Marketing and Sponsorship for the Future. As part of the full conference programme, additional conference streams - CityAccord, MediaAccord, LawAccord and HealthAccord, will also examine the challenges that lie ahead when it comes to sponsorship and marketing.

As a result, SportAccord Convention registrations have soared (compared to this time last year), and record numbers of international sports federations have committed to exhibition booths. Many partners are re-signing having experienced the intrinsic value the Convention brings, while Malaysia Major Events has moved up a tier (to Gold).

Other partners to re-sign include Sport Event Denmark, (Gold Partner and Co-Host of last year’s Convention in Aarhus, Denmark) and DB Schenker (Delivery Partner), both of whom have been closely involved with the Convention since its inception in 2003, and Host City has become a Delivery Partner for the first time. Silver Partners Edmonton Events and Event Scotland, and Bronze Partners FIBA and Visit Victoria, as well as many media partners, have already confirmed their commitment to return and will be in Bangkok.

Not wanting to miss out, newcomers from the APAC region such as MI Associates will experience the world sport and business summit for the first time. Other organisations are taking advantage of their global presence to send C-level teams from Asia-Pacific such as Lagardère Sports Australia, while Great Big Events is bringing its largest delegation to date from both Australia and the United Kingdom.

Regarded as the sports business hub for collaboration and discovery, Greg Bowman, Managing and Creative Director commented:

“Great Big Events has been attending SportAccord Convention since its inaugural event in 2003. Our team is very excited to be involved once again, as we always find it a great event for discussing innovation and progress in sport and discovering ways to continue to push our industry forward into new and exciting territory.”

With so much to address and so many opportunities to be gained from taking part in one of the most important summits in 2018, organisations are encouraged to register and take part in the SportAccord Convention. Currently priced at CHF 2,000 and due to rise by CHF 500 on 6 November 2017, a delegate pass provides access to the most exclusive network of key decision-makers, stakeholders and experts in the world of sport.

Delegates have access to the full conference programme, 3-day exhibition, the Thai Pavilion, and numerous networking opportunities, including social events, the Opening Ceremony and Closing Event, luncheons, evening cocktails, the After Hours Bar, and much more. Follow developments and updates via Twitter @saconvention using #SAC2018, as well as LinkedIn and Facebook.

Host City: What are the main challenges and opportunities facing the sports broadcasting sector right now and how is SPORTELMonaco addressing these questions?

Laurent Puons: The main issue the industry faces these days is that the world is becoming smaller for everybody. Broadcasting is not only a territorial effort, but with new technologies that enable broadcasting and streaming via internet and social media, territorial and legal matters have become a major headache for rights owners. Broadcasters are facing more and more competition from OTT providers and classic broadcasters must face the reality of extinction, although many still don’t believe it.

The fact is however that audiences worldwide demand variety and freedom of choice. This, for the sport industry is of course a great development and opportunity! The more fans can be rounded up across the globe to see just one sports event, the greater the opportunity to build brand, event and merchandise deals in multiple territories globally.

It’s impossible to cram all issues into one conference, there is simply not enough time to address all at once, but during SPORTELMonaco we can definitively address issues such as OTT, social media and new developments in Asia, which will lead up to our next spring convention SPORTELAsia 2018, in Singapore.

Host City: SPORTELMonaco is now described as “The World Sports Marketing & Media Convention”, reflecting a wider remit than the traditional focus on broadcasting. Why have you changed focus in this way?

Laurent Puons: We haven’t changed our focus, rather evolved “with” the industry, as more and more technologies appear every year that enable events, productions and broadcasters to deliver more sports content to viewers and fans on a massive variety of platforms and change the content business significantly. Also this part of the industry is a lot more influenced by marketing objectives of agencies, federations and brands. In result it is of course a necessary and natural progression of SPORTEL to provide these business opportunities to our community. No other event, but SPORTEL can realistically provide this wide variety.

3/ How can SPORTELMonaco help rights holders to find new ways to reach audiences?

Laurent Puons: For close to 30 years, SPORTEL has always been part of the industry development. Our team knows the industry personally, which is why we never address them as clients but our “community”. We have open and direct dialogues, built on years of trust and know how, understand which companies do what and know what will happen before most in the industry do. This gives us the advantage to prepare and build real business opportunities for the community.

SPORTEL truly is on the frontline of the industry and together with international decision makers we are in the position to see the future of our industry and react accordingly.

[Source: SportAccord] Making choices can be tricky when it comes to selecting which events to attend for organisations involved in the business of sport. With so much to consider, as well as Asia-Pacific set to overtake Europe in sponsorship spend, organisations who want to ensure they make the most from their investments, should register and become involved in the SportAccord Convention 2018 to be held in Bangkok, Thailand.

Why? SportAccord Convention is the only global sports business event guaranteed to have all the international sports federations present. Delegates can rest assured they will have access to 109 Members and Associate Member organisations, as well as 7 Observers, during the world sport and business summit.

SportAccord Convention offers a unique and exclusive networking environment, placing stakeholders in the perfect position to meet the key decision-makers in sport. Here are some compelling reasons for anyone who has a vested interest in sport, to invest and become an exhibitor at the 16^th edition in Bangkok, Thailand.

• APAC is becoming the hottest global market with sponsorship growth expected to reach record levels
• Nearly 40% of confirmed exhibitors are international sports federations who are actively looking to engage
• Over 30% of exhibitors are cities and regions - just under half of these organisations are partners too
• Every sport needs equipment manufacturers to operate an event
• 43% of the exhibition floor space has been reserved already – booths are being snapped-up quickly
• Exhibition booths always sell-out well in advance of the Convention
• For the first time, all delegates will pass through the exhibition area to access the conference auditorium and meeting rooms
• The SAC Café is larger than ever and located within the exhibition zone with many great locations for delegates to network and take in the experience
• Top speakers are signing-up for the #SAC2018 conference programme with the highly topical theme - Uniting a Global Audience: Marketing & Sponsorship for the Future

Commenting on the reasons why The World Games 2021 Birmingham (TWG 2021 BHM) and Greater Birmingham Convention and Visitors Bureau (GBCVB) have secured an exhibition booth (No. 113), Steve Mistrot, Sport Director, TWG 2021 BHM said:

“SportAccord Convention provides opportunities to develop relationships with the IWGA Member Federations. Partnering with GBCVB this year as Exhibitors provides valuable visibility for both organizations:

“For TWG 2021 BHM, a branded space to meet with IWGA Member Federations; for GBCVB, visibility to market Birmingham as a viable host for future events.”

Entry-level booths for SportAccord Convention will start at 6m² and include 4 delegate passes (increasing with booth size), graphics, TV, furniture, information counter, Wi-Fi, power, lights and carpet. Visit the website for further information including the Official Schedule or to register, and become an exhibitor, partner or delegate.

Commenting on the importance of the partnership, Ben Avison, Editorial and Conference Director of Host City said:

“Host City is delighted to have become SportAccord Convention’s Delivery Partner. We see this as the natural evolution of an increasingly powerful relationship between two crucial platforms supporting the community of stakeholders in major international events.

“SportAccord Convention and Host City have enjoyed a mutually beneficial relationship for many years through media partnerships and conference activities.

“Host City particularly values opportunities to reinforce and forge new connections with leading people and organisations involved in major events.

“As well as being a focus for Host City’s high quality editorial coverage, SAC2018 in Bangkok will also provide a welcome opportunity for us to build engagement in Host City’s own events – including Host City Asia, which will bring the world of international event hosting to Beijing at the end of May 2018, and our annual global conference and exhibition in Glasgow in November 2017.”

SportAccord Convention is also a Silver Sponsor to Host City 2017 taking place in Glasgow from 28-29 November 2017.

Nis Hatt, Managing Director of SportAccord Convention said, “As an Official Delivery Partner, we’re delighted to have Host City onboard, given the importance and complexities of hosting major sports events. Host City has provided first-class support and media coverage for SportAccord Convention, and in recent years, with Ben Avison involved as a moderator for our CityAccord conference. We value their expertise and encourage delegates to draw on their experience in the lead-up to and during the SportAccord Convention in Bangkok.”

To network and connect with delegates ahead of the SportAccord Convention 2018 including international sports federations, cities, regions, organising committees, rights holders and suppliers, organisations involved in the business of sport can register for the SportAccord Convention in Bangkok as a delegate, or become involved as a partner and/or exhibitor.

The annual SportAccord Convention World Sport & Business Summit runs for 6 days and features an extensive Conference programme including CityAccord, a sell-out 3-day exhibition, and hosts the stakeholder General Assemblies attended by their Members. The Convention also offers many social and networking opportunities as part of its Official Schedule.