Losberger De Boer, a leading provider of integrated temporary and semi-permanent space solutions, is pleased to announce the appointment of Rene Just as Chief Financial Officer of the company. He started with the company on April 3, 2018 and will succeed Carlo Dyckhoff from that date.

The Supervisory Board is grateful to Carlo Dyckhoff for his contribution and commitment in accompanying Losberger De Boer to where it stands today: a leading global player providing a wide range of products and services to many highly recognized customers.

Rene Just (Danish nationality, 50 years) has an extensive financial background from working for a broad variety of international companies. Most recently he held the position of CFO with Esvagt A/S, where he worked since 2016. Prior to this, Rene Just held senior management roles in Polygonvatro GmbH, Saxo Bank A/S and ISS. He started his career as controller with Colgate-Palmolive and has a Master of Science degree from Aarhus University.

The Supervisory Board is delighted to welcome Rene Just to Losberger De Boer and commented: “Rene brings with him significant international experience from Europe, Middle East and Asia and has an excellent track record of leading finance functions in various global companies. He has worked for listed and private equity owned companies and has shown his strength in professionalizing organisations, both from a financial as well as operational perspective.

"In the coming years, strong emphasis will be placed on the further integration of the various companies Losberger De Boer has acquired during the last years in order to fully benefit from all the available resources and capabilities. With the appointment of Rene, we have completed the Management Board to grow the company successfully and to strengthen its position as a leader in the market for temporary accommodations.”

About Losberger De Boer Group

Losberger De Boer is one of the globally leading providers of highly integrated temporary and semi-permanent space solutions, from sales to turnkey rental, with excellent customer satisfaction. Losberger De Boer is VCA**, ISO 9001-2015 and ISO 14001-2015 certified. Losberger De Boer is headquartered in Bad Rappenau, Germany, and operates 8 production facilities and 21 sales offices globally. Losberger De Boer employs 1200 staff worldwide. For more info please visit www.losbergerdeboer.com

LAUSANNE, Switzerland – SportAccord is pleased to confirm Silver Partners EventScotland and Edmonton Events will take part in another edition of SportAccord, to be hosted in Bangkok, Thailand from 15 – 20 April 2018. Attended by international sports federations, cities and regions, as well as organising committees, the World Sport & Business Summit attracts delegates across the sports business community at the highest levels.

EventScotland is a team within VisitScotland’s Events Directorate, and is working to make Scotland the perfect stage for events by developing an exciting portfolio of sporting and cultural events. Paul Bush OBE, VisitScotland Director of Events commented: “EventScotland is delighted to be continuing as a Silver Partner of SportAccord. This is an extremely valuable event for us and the Scottish events industry as it provides us with the opportunity to showcase our capability and capacity as a host of major international events.

“Over the next 12 months, Scotland will once again provide the perfect stage for some amazing international sporting events, including the Glasgow 2018 European Championships, the 2019 European Athletics Indoor Championships and The 2019 Solheim Cup, and we cannot wait to show delegates exactly what we’ve got planned.”

Edmonton Events, a partnership between the City of Edmonton and Edmonton Tourism, attracts major events to the city and works closely with rights holders to attract, enhance, and execute sport and cultural events of all kinds. Lindsay Harrison, Director of Edmonton Events said: “We are thrilled to be supporting SportAccord again through our partnership. As one of the top 20 cities in Sportcal’s 2017 Global Sports Cities Index, we value the expertise we’ve gained and the connections we’ve developed through attending SportAccord. We are looking forward to yet another successful event, this time in Bangkok, Thailand.”

Edmonton Events will also sponsor the ‘Relaxing Zone’ for delegates - a new feature at this year’s 3-day Exhibition. As part of the Official Schedule, SportAccord will host well over 20 networking events, and an extensive Conference programme to include: the Summit (Plenary), CityAccord, LawAccord, MediaAccord and HealthAccord. Sportcal and Yutang Sports, two of the Principal Media Partners for SportAccord 2018 will also host workshops.

Nis Hatt, Managing Director of SportAccord remarked: “It is a real pleasure to welcome back EventScotland and Edmonton Events as part of SportAccord 2018. Their continued loyalty and support, as well as the mutual benefits these partnerships bring, also demonstrates SportAccord is an impressive draw for cities and regions involved in staging world-class sports events. We wish them an exciting and productive time in Bangkok.”

With over 135 cities/regions in attendance in Aarhus, Denmark for the 2017 edition, the SportAccord 6-day Summit is a unique opportunity for delegates to connect with the key decision-makers involved in the business of sport by registering at www.sportaccord.com.

Organisations looking for opportunities to increase their visibility at this prestigious global gathering and take advantage of the opportunities associated with becoming an Exhibitor or Partner, should contact the sales team: sales@sportaccord.com or phone +41 21 601 27 64.Other key features include: Speakers’ Corner, the Thai Pavilion, the Opening Ceremony and Closing Event.

Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.

Following the inspiring Olympic Games and Paralympics in South Korea, it was very clear that all eyes are on Asia at the moment! With more major events throughout Asia, especially with the 2020 Summer Olympics in focus, the entire industry is trending in the continent. More technologies and broadcast opportunities are developing and spreading their services across the Asian territories, proving that the sports marketing and media industry is booming.

SPORTELAsia 2018 welcomed 646 participants, representing 310 companies of 43 countries in an improved exhibition, the energy at the convention was tremendous! After receiving final figures, SPORTEL CEO Mr. Puons and the General Manager Ms. Amparo Di Fede announced that once again SPORTELAsia has provided high quality business and networking.

“We thank our collaborators SVG, ASN, TV Sports Market and Yutang Sports for their great work on the panel programme. Special thanks to our sponsors, Telstra, BeIN Sports, FeedConstruct, Arqiva, LaLiga and One Championship for their support and trust in the SPORTEL brand and for bringing the networking events and lounges to life.” Mr. Puons completes.

We wish you safe travels back home and look forward to welcoming you back for the SPORTELSummit on May 15 and 16, 2018 in Miami Beach and SPORTELMonaco from October 22 to 24, 2018.

Find more information at www.sportelsummit.com and www.sportelmonaco.com

THAI MINISTER FOR TOURISM AND SPORT & GAISF PRESIDENT DISCUSS IMPACT OF SPORTACCORD 2018 FOR THE HOST NATION, IFS AND GLOBAL SPORTS INDUSTRY

LAUSANNE, Switzerland – In a recent interview, the Thai Minister for Sport and Tourism Mr. Weerasak Kowsurat discussed the importance of SportAccord 2018 as a global platform for the international sports community and the host nation Thailand.

Speaking to one of the leading Thai newspapers - The Nation, the Minister commented on what it means for Thai businesses and delegates to be involved in the World Sport & Business Summit: “Logistically, it’s very difficult to get all of these sports representatives together in any one particular city at the same time. At SportAccord, every sports fan or sports player will have access to the big names at some point. The second important thing is the content that will be discussed during SportAccord. The delegates will address the major trends and issues in sports, many of which will be very beneficial for participants or those who have access to SportAccord. They will get to understand the directions and trends in sport, which will help sports planners and sports industry representatives to gain a clearer picture of what they should be doing or where they should be investing.”

The Minister also explained how well SportAccord is able to convey the true ‘spirit of sport’ and carry these messages to a diverse audience on an international scale.

Commenting on the plans Thailand is working towards becoming the top sports destination for staging global events the Minister said: “It is about doing three things. The first is to continue to raise the bar. The second is to keep the variety – whether it is to do with geography or culture … as we can accommodate all kinds of different sports events all year around. The third is to keep the spirt of sport in discussions on a regular basis.”

With this in mind, some of the sports federations of Thailand will also take part in a Sports Festival as part of this year’s SportAccord 2018. Aiming to capture the imagination of citizens and delegates alike, attendees will have the opportunity to mingle and witness a variety of sports, as well as experience the friendship and culture that Thailand has to offer.

SportAccord delegates will be treated to a spectacular performance featuring The Royal Barge Procession (Krabuan Phayuhayattra Chonlamak) as part of the Opening Ceremony due to take place on Tuesday 17 April at the Royal Thai Navy Convention Hall in Bangkok. This will be accompanied by Keng Tachaya, a well-known international singer with more than 20 global awards to his name.

The stunning performance will encompass the theme ‘The Sports Dream Destination’ and reinforce The Year of Thai Life Style for 2018 in Thailand. The exquisite Royal Barge marking the occasion is typically only presented at the most significant cultural and religious events. It will symbolise Thailand’s readiness to play host to the world of sport in its quest to become the World Sports Hub and Sports Dream Destination.

Building on the spirit of cultural exchange and rising to the SportAccord occasion, the host nation will also stage a Thai Pavilion giving delegates further opportunity to discover the cultural treasures Thailand has to offer and sample a delicious range of Thai culinary delights.

Speaking of the Host City as well as the 6-day event featured in the official eMagazine The Preview, Patrick Baumann, President of SportAccord and GAISF said: “"I am delighted that SportAccord is coming to Bangkok, a truly great city in a region which is playing an increasingly important role in world sport.

SportAccord is firmly established as the essential meeting place for all the major stakeholders in sport around the globe and the organisations and businesses which provide services for them. Consequently, for a week in April, Bangkok will become the hub of world sport, creating a significant opportunity for Thai businesses to arrange to meet and engage with International Federations and other sports organisations to identify opportunities for co-operation and for business.

GAISF and its members are looking forward to visiting Bangkok for our most important meetings of the year and we are determined to leave a positive legacy for the Thai sports community and business operating in the sports sector." Organisations who wish to take part should register for SportAccord 2018 which gives them access to the entire conference programme. As part of the Official Schedule, SportAccord will host well over 20 networking events and a popular 3-day Exhibition, as part of the delegate experience.

Organisations looking for opportunities to increase their visibility at the World Sport & Business Summit can become an Exhibitor or Partner by contacting the sales team: sales@sportaccord.com or phone +41 21 601 27 64.

Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.

“We are honoured to have the opportunity to work with ONE Championship knowing that both organisations are strongly committed to the growth of the international sports business industry across Asia. We are both dedicated to providing the very best opportunities for our clients and partners across global markets.”, said Laurent Puons, SPORTEL CEO.

Mr. Chatri Sityodtong, Chairman and CEO of ONE Championship has been keynote speaker on Tuesday 13 March at 15:00. Topic : «How ONE Championship became Asia’s largest global sports media property in History ».

Chatri Sityodtong, has detailed how he escaped the clutches of extreme poverty growing up as a young boy in Thailand, to graduating from one of the most prestigious schools in the world at Harvard, and eventually building the largest global sports media property in Asian history, ONE Championship. The talk centers on the specific role martial arts has played in his life and how it powered him through the most difficult times. Sityodtong is a highly-successful entrepreneur with vast experience in various businesses. His wealth of knowledge and expertise, as well as the values which he holds dear, provides a sensational combination of business-savvy and determination. Listen to the story of how Sityodtong survived extreme poverty, changed his life, and is now helping others to change their lives for the better through martial arts.

ABOUT ONE CHAMPIONSHIP

ONE Championship is the largest global sports media property in Asian history. Headquartered in Singapore, ONE Championship is the home of martial arts. The world’s most exciting martial arts organization hosts the largest sports entertainment events across Asia, featuring some of the world's best martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. In addition to its digital platforms, ONE Championship broadcasts to over 1.7-billion potential viewers across 136 countries around the world with some of the largest global broadcasters, including Fox Sports, ABS-CBN, Astro, ClaroSports, Bandsports, Startimes, Premier Sports, Thairath TV, Skynet, Mediacorp, OSN, and more..

LAUSANNE, Switzerland – SportAccord today confirmed record levels of engagement from key players with over sixty-five nationalities already registered for the World Sport and Business Summit set to take place at the Centara Grand & Bangkok Convention Center, Thailand from 15 – 20 April 2018.

With support from the highest levels, including the Host City and Nation Thailand, as well as from the sports community and industry, SportAccord is pleased to confirm all five Gold Partnerships for the 16^th edition have been taken. This includes 2017 host Sport Event Denmark as well as Sports Bureau Macau SAR Government who have signed once more. SportAccord also sees three new Gold Partner entries this year including Chungcheongbuk-do, Federation Internationale de Teqball (FITEQ), and Malaysia Major Events - a Silver Partner in previous years.

Organisations looking for opportunities to increase their visibility at the World Sport & Business Summit can become a Partner or Exhibitor by contacting the sales team: sales@sportaccord.com or phone +41 21 601 27 64.

Always a popular draw at SportAccord, record numbers of exhibitors have also signed up. For the first time, a collective delegation of ten cities from the USA have come together to continue to build momentum in the region. Al Kidd the CEO of National Association of Sports Commissions commented:

“Since I began working at the NASC we have methodically turned over every aspect of the organization to improve our offerings to fit our new operating mantra. The NEW NASC will be more inclusive to all organizations on the sports events and tourism value chain. To do so, we intend to revise all aspects of our business including governance, programming, membership resources, educational development and our new more inclusive organizational name - American Sports Events & Tourism Society.

Kidd went on to say: “To that end, we recognize the importance of our international friends and relationships and am proud to partner with SportAccord with our first unified marketing effort in support of our current and future relationships. Our delegation members see the opportunity created by the SportAccord team to bring a united US front to the international sports world.  Our goal is that this begins a more robust business exchange of marketing, competitions at the amateur and professional levels and operational partnerships to bring speculator International events to our communities.” 

Further opportunities for networking as well as relaxation have also been built into this year’s Exhibition space to enhance the delegate experience. These include ‘Meet and Greet’, a Media Zone, and a Relaxing Zone sponsored by Edmonton Events, where delegates will have the opportunity to experience a Thai massage.

Speakers’ Corner has also garnered considerable interest this year with sixteen organisations taking the stage in a bid to engage delegates with their latest offerings and opportunities.

SportAccord continues to attract an array of speakers and subject matter experts for its Conference Programme. New for 2018, HealthAccord joins the conference programme with strong representation from global health organisations and the world of Academia - at the highest levels. Also new to this year’s conference approach, LawAccord will connect the dots and host a city themed session for delegates, providing a 360º degree view when it comes to contract negotiation for event owners and host cities.

Organisations who wish to take part in SportAccord and experience all the opportunities it brings, should register as delegates ahead of the price rise on 19 March where the delegate rate will be CHF 3,000.

In its pursuit to become the ‘Sports Dream Destination’, delegates will also have ample opportunity to experience the wonderful culture, hospitality and culinary delights Thailand has to offer, showcased in the Thai Pavilion. On top of this, SportAccord will also host a Sports Festival. Many of the national federations will take part in sports demonstrations - open to both citizens and delegates alike.

Thailand, the land of smiles and one of the most popular tourist destinations in the world, has also attracted a record numbers of delegates bringing accompanying guests to the event.

Further networking events are also planned including a stunning Opening Ceremony at the Royal Thai Navy Convention involving the prestigious Royal Barge Procession as well as a Thai banquet of ‘tasters’ to complement the Thai experience for delegates.

As part of the Official Schedule, SportAccord will host well over 20 networking events and a popular 3-day Exhibition, as well as a full conference programme including: the Summit, CityAccord, LawAccord, MediaAccord and HealthAccord.

Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.

Minsk, Belarus; 4 March 2018: European Olympic Committees (EOC) President Janez Kocijančič led a successful three-day visit to Minsk and was satisfied with the progress of preparations for the second edition of the European Games, which are to be held in the Belarussian capital from 21-30 June 2019.

President Kocijančič was joined by the EOC’s Minsk 2019 European Games Coordination Commission (CoCom), led by Chair Spyros Capralos and Vice Chair Zlatko Mateša, as well as a group of EOC experts. The EOC team also included EOC Vice-President Niels Nygaard and EOC Secretary General Raffaele Pagnozzi.

Over the three days, President Kocijančič led the EOC team at a number of meetings to receive an update on the EOC’s flagship event, including one with President of Belarus Alexander Lukashenko.

Speaking after this meeting, President Kocijančič said he that he is eagerly awaiting the start of the second European Games: “The European Olympic Committees is fully satisfied with the preparations that have been made so far, and we are looking forward to the future with optimism and confidence. The Minsk 2019 European Games Organising Committee (MEGOC) has highly-qualified, welltrained, professional staff working hard to deliver an excellent second edition of the Games.”

President Kocijančič also congratulated President Lukashenko on the results of the Belarusian athletes at the PyeongChang 2018 Olympic Winter Games, where they won two gold medals and one silver: “I would like to congratulate the Belarusian team for finishing 15th in the PyeongChang 2018 medal table. This was a great effort and reflects the high level of sporting competence here in Belarus. Belarus is not only a country that performs well on the field of play, it is also a country with world-class sporting infrastructure and organisation. Because of this, we are very confident that the European Games will be a resounding success.” 

LAUSANNE, Switzerland – Health really matters for global citizens as well as stakeholders involved in the business of sport when it comes to our future. The inaugural HealthAccord conference: The Power of Sport – The Power to Change will discuss the long-term hard and soft gains, and address the challenges being faced across the entire sport ecosystem.

HealthAccord speakers and panellists will examine how better health is a key enabler, and helps to promote a healthy sports image. This in turn attracts commercial sponsorship, improves fan bases, and empowers athletes to give better sport performances, often extending their careers. Needless to say, this mitigates liability for sport, and athletes retire healthier and happier – with an increasing number of athletes being able to give back to sport.

Yannis Pitsiladis, Professor of Sport and Exercise Science, University of Brighton, and a Member of the IOC Medical and Scientific Commission will deliver an enlightening session on The Power to Change. Based on the premise we are ‘Born to move and why our future depends on it!’ this session will compare and contrast our ancestral origin with today. Delegates will hear how inactive lifestyles coupled with the way the world has evolved, will be detrimental to the future, unless we take charge. Commenting on why health matters, Prof. Pitsiladis remarked:

“The biggest threat to humanity is not artificial intelligence but the starvation of physical activity. Our future is in danger and it is all our fault.”

From an evolutionary biology point of view it is clear there is a mismatch between our body design and the world we have created. To correct this mismatch, we need to understand our past and find ways to match our body’s design to the new world we are creating in view of establishing a successful future – a future where physical activity is, like in our ancestral past, a main component of our daily lives.

Matteo Vitello, Business Relations Manager, Technogym will also provide a case study for the HealthAccord session, The Power to Change. Delegates will hear how this can be done for both sport and the corporate world. Vitello will share how the Technogym programme promoting Wellness in the community has been shown to improve health of the general population in their region. This is the first Wellness Valley in the world and this ecosystem can be replicated everywhere.

“Technogym is known all over the world as ‘The Wellness Company’ – a company that has helped to develop the concept of ‘fitness’ into a complete Wellness lifestyle. Living the ‘Wellness’ lifestyle means getting regular physical activity, the correct nutrition and having a positive mental attitude with everybody achieving their own balance in life. Vitello went on to say:

“Our mission is to help people live better and longer by adopting a healthier lifestyle with very simple steps.”

HealthAccord is scheduled for the afternoon of Thursday 19 April 2018 during SportAccord and is set to take place at the Centara Grand & Bangkok Convention Centre. This builds on the success of the International Federation (IF) Forum 2016 where international sports federations gathered to discuss the power of sport to drive world health.

Co-Chairs for the new HealthAccord conference programme are: Dr. Margo Mountjoy, Chair, ASOIF Medical + Scientific Consultative Group, IOC Medical + Scientific Commission-Games Group FINA Bureau;

and Prof. Fabio Pigozzi, President, FIMS (International Federation of Sports Medicine) & Member of the IOC Medical and Scientific Commission – Medical and Scientific Group.

Organisations involved in the business of sport who wish to attend HealthAccord should register for SportAccord 2018 which gives them access to the entire conference programme. As part of the Official Schedule, SportAccord will host well over 20 networking events and a popular 3-day Exhibition, as part of the delegate experience.

Organisations looking for opportunities to increase their visibility at the World Sport & Business Summit can become an Exhibitor or Partner by contacting the sales team: sales@sportaccord.com or phone +41 21 601 27 64.

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Scotland’s 2020 vision for event hosting

Paul Bush OBE, Director of Events at VisitScotland, shares his strategic vision of the next two years

Host City: Scotland has a great programme of major events coming up over the next two years – what are your expectations of these events?

Paul Bush OBE: There are a lot of great events taking place in Scotland in the next couple of years, and it comes off the back of a very successful 10-15 years where we’ve hosted some of the biggest and the finest events in the world, including the 2014 Commonwealth Games, The Ryder Cup, the 2015 World Artistic Gymnastics Champions, and the 2017 World Badminton Championships.

Over the coming years we will continue this trend with the Glasgow 2018 European Championships, The 2019 Solheim Cup, the 2019 European Athletics Indoor Championships, the LEN European Short Course Swimming Championships 2019 and UEFA EURO 2020.

With events playing a significant role in our visitor economy, this supply of events will ensure we continue to sustain and grow the sector while also delivering a positive impact both economically and socially for Scotland.

Host City: What kind of national assets will be used and developed over the next two years?

Paul Bush OBE: Through our national events strategy, Scotland the Perfect Stage, we try to maximise our assets for events, whether it’s our natural environment, our people or our built facilities. The events we have coming up over the next two years will really take advantage of these and ensure they continue to deliver a legacy for Scotland. For instance, the Glasgow 2018 European Championships and the European Athletics Indoor Championships will make use of a facilities built for 2014 Commonwealth Games including Emirates Arena and the SSE Hydro, while at Hampden Park we’ve seen the installation of new LED screens in the East and West Stands as part of the development work being done in preparation for EURO 2020.

We’ll also see the addition of new assets like the Olympic standard BMX track being built at Knightswood Park for the European Championships as well as the opening of the new V&A Dundee this summer. Both of these new facilities will be a fantastic addition to our existing facilities and present great opportunities for future events in Scotland.

Host City: What does the events and festivals sector bring to Scotland’s Year of Young People 2018?

Paul Bush OBE: The Year of Young People 2018 is putting Scotland’s young people in the spotlight, celebrating their talents, contributions and creating new opportunities for them to express themselves through a wide range of activity.

As part of the year, we’ve developed a nation-wide programme which, for the first time, is entirely co-designed by young people and the events and festivals sector. The programme includes both new events and new programme strands for annual events – all of which reinforce Scotland's position as the perfect stage for events.  

Collaboration and co-production with young people is at the heart of the year, and the events and festivals sector are playing a crucial role in providing a wealth of opportunities and valuable experiences for young people to express themselves through culture, sport and a range of other activities. From music festivals to science takeovers, film festivals to touring theatre productions, the sector is putting young people in the driving seat – putting the power into their hands and giving them a wonderful opportunity to bring different generations together as well as showing the world what they are made of throughout 2018.

Host City: How does hosting important conferences such as Host City and your own National Events Conference help EventScotland to achieve its objectives?

Paul Bush OBE: Hosting conferences like Host City and our own National Events conference are extremely important to us as it is an opportunity to bring the industry together to share best practice and look at the challenges and opportunities we’re facing, both on a local and global scale. Doing this helps us achieve our aim of developing a strong and dynamic events industry that is producing a portfolio of events and festivals that delivers sustainable impact and international profile for Scotland.

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LAUSANNE, Switzerland – Making its debut at SportAccord 2018, smart clothing and body sensor brands will hit the runway in front of a global audience with a daily Product Showcase to ignite the senses at this year’s World Sport & Business Summit.

With more and more players entering this market, a growing variety of products are arriving on the scene. Sports apparel and footwear continue to lead the way with garments that provide more in-depth physiological and biometric data than has previously been available for wristbands and watches.

On top of this, professional sports teams continue to adopt the technology with the body sensor market set to achieve 92.1 million1 units in 2022.

The SportAccord 2018 Product Showcase provides a unique opportunity for a limited number of brands to get in front of their target audience – the international sports federations – and steal a march. Fitness wearables market growth is being driven by professional athletes, teams and consumers looking to gain performance advantage. Athletes and teams were identified as one of the biggest drivers at the International Federation (IF) Forum in 2014.

Compression technology for quicker athlete recovery, moisture management, smart footwear, wearable patches, connected sports and fitness apparel, all have the opportunity to be on stage at SportAccord 2018. Interested brands should contact sales@sportaccord.com or phone +41 21 601 27 64.

With an average audience of around 700 delegates during each Product Showcase, brands will have the opportunity to reveal new products and apparel in front of the global sports community - including media.

Taking place in the heart of the exhibition close to the SportAccord Café, there are multiple packages available to suit all budgets starting at CHF 3,000 – a steal when the current rate per delegate is CHF 2,500. This package includes One Showcase, two delegate passes, and an advert in ‘The Daily’ SportAccord newspaper (digital and print). Brands will also benefit from exclusive ‘promo’ shots to raise visibility for use in media and marketing campaigns.

Nis Hatt, Managing Director of SportAccord said: “The Product Showcase is an exciting opportunity for sports apparel, smart clothing and wearables brands to gain exposure on a world stage.

“Years ago, professional teams had straightforward competition and training kits. Now, we’re starting to see devices integrated into their athletic wear for performance analysis. On top of this, smart sports apparel is being designed with superior comfort and performance in mind, for both consumers and professional athletes.

“Of course, ‘branding and sponsorship’ is also an important aspect for sportswear too – both on and off the field of play, and is part of the theme for this year’s conference programme. The SportAccord Product Showcase is a golden opportunity for a few brands to take part and engage with their target audience.”

Brands who are interested in taking part in the SportAccord Product Showcase set to take place from Tuesday 17 April to Thursday 19 April throughout the day, should contact the sales team: sales@sportaccord.com or phone +41 21 601 27 64.

Brands will also have access to the SportAccord Official Schedule including well over 20 key networking events, a full conference programme, and a popular 3-day Exhibition, as part of the delegate experience. SportAccord is also host to the Annual General Assemblies of its GAISF members.

Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.