Host City: Volleyball is extremely popular internationally – but where in the world is it the most popular?

Mario Medeiros: Both volleyball and beach volleyball have huge appeal in nations all over the world, including China, USA, Brazil, Russia, Japan, Poland, Thailand, Italy, Turkey, Germany, France and many others. If we talk about China, for example, the women’s national volleyball team are current Olympic champions. During the final at Rio 2016, between China and Serbia, China’s main TV channel, CCTV, recorded one of its highest-ever viewer ratings for an Olympic Games event. The IOC data report on the Games also proves volleyball’s popularity in China, noting that more than one billion viewer hours of the total recorded for volleyball at Rio 2016 came from China. And to further highlight the overall popularity of indoor and beach volleyball worldwide, I am happy to confirm that volleyball (indoor and beach combined) was the most popular sport at the Rio 2016 Olympic Games in terms of the accumulated number of viewer hours, reaching more than 2.6 billion hours. This figure is equivalent to every single person in the world (approximately 7.5 billion people) watching 20 minutes of volleyball. This is a huge number! 

But the popularity of our competitions goes well beyond the Olympic Games. At the 2017 FIVB Beach Volleyball World Championships in Vienna this summer, the stadium was packed every day, where a total of 170,000 spectators came to enjoy the high-class beach volleyball experience. We are also proud of our annual events, for example this year’s World League Group 1 Finals were in Curitiba, Brazil – the home of volleyball – where more than 23,000 fans filled the Arena da Baixada football stadium, which hosted matches during the 2014 FIFA World Cup.

Volleyball is one of the most-practiced sports in schools and universities in some of our key markets, such as the USA and China. It provides solid values of team spirit and discipline which reflects the professional development and education of each individual in life. At the same time volleyball is a non-contact sport that could be played in different environments by people of different ages. This all contributes to its global popularity.

Host City: Where do you see the greatest opportunity for future growth and commercial potential?

Mario Medeiros: Part of what is so exciting for us at the FIVB is that while we have grown significantly over recent years we know there is so much potential for further growth all around the world. In terms of individual countries with huge potential, I would point to China and the USA. Both countries have been responding positively to the new momentum of the FIVB, as we build on our current successes and look to the future with the creation of the New Volleyball League – the new annual competition that we plan to launch next year. Both countries are not only at the top of the world GDP rankings but have strong volleyball teams which we expect to challenge for titles in the future.

The creation of the New Volleyball League is part of the leadership plan formulated by FIVB President, Dr Ary S. Graça. The plan focuses around the Nucleus Project, the aim of which is to concentrate our vision and investment on the key markets around the world, according to GDP rankings. We believe that these nations are crucial to raising the relevance of volleyball around the world, which will then in turn help smaller volleyball nations through greater funding and opportunities for hosting. 

Host City: What formats of the sport are creating the highest level of interest?

Mario Medeiros: Of course, each country and National Federation within the FIVB Family has different interests and goals to achieve but we have been pleased to see great interest from our key stakeholders in the New Volleyball League. With this event, we plan to revolutionise our annual national team competitions. The new event will be composed of a two-tier league: The New Volleyball League, made up of 12 core permanent teams and four challenger teams, as well as a secondary Challenger League.

Participating teams, selected according to a number of criteria including their technical seeding and commercial potential, will play against one another in a round robin format. The New Volleyball League and the Challenger League will feature a promotion and relegation system ensuring volleyball remains one of the most competitive sports in the world for both genders.

The FIVB for the first time, together with IMG, will regulate content production and distribution to guarantee the highest quality and consistency of the output fans around the world will consume from its events throughout the season. The FIVB will also highlight world class performances from teams and individuals throughout the season.

Host City: How important was the introduction of beach volleyball into the Olympic programme to widening the appeal of volleyball?

Mario Medeiros: The introduction of beach volleyball into the Olympic programme was a historic turning point for our sport and the Olympic Games. Beach volleyball was introduced in 1996, during the Atlanta Games, and brought to the Olympic Movement a new format of competition, with speed, fashion, fan engagement and sport entertainment. Of course, the initial decision, taken by the IOC Executive Board in September 1993, to include beach volleyball on the Olympic programme provided the opportunity for beach volleyball athletes to pursue their dream of becoming Olympians and, ultimately, Olympic Champions.

If we look at the numbers from the IOC’s data report regarding the Rio 2016 Olympic Games, 99.9% of all the tickets available for beach volleyball were sold – that number speaks for itself. The great sporting action, spectacular sea front setting and amazing technology and sport presentation created the perfect beach party atmosphere and established beach volleyball as one of the most in-demand sports at Rio 2016.

The FIVB has a great relationship with the International Olympic Committee, and President Thomas Bach attended this year’s FIVB Beach Volleyball World Championships in Vienna. He was amazed by the atmosphere created by athletes and audience, with the help of cutting-edge technology and sports presentation.

Host City: Asian cities have hosted several FIVB events recently. How would you describe these experiences and what are your expectations of future events in Asia?

Mario Medeiros: Hosting events in Asia is spectacular for the FIVB. We have a strong fan base on the continent, with impressive ticket sales resulting in packed stadiums and cheering crowds for the FIVB’s most prestigious events, as well as high exposure for our sponsors and relevant TV partners across Asia.

In August, Nanjing, China hosted the FIVB 2017 Women’s World Grand Prix Group 1 Finals, with six teams showcasing world-class performances over five days of competition. The organization also involved around 2,000 staff and 312 volunteers, but it was a fantastic spectacle. We enjoyed enormous success in ticketing and merchandise sales, but also saw great results in terms of media coverage and TV ratings, as CCTV5 reported consistently high viewing figures on the nationwide-broadcasted matches. Six out of the top ten highest rated shows broadcast on this network during the entire period of the FIVB 2017 Women’s World Grand Prix Group 1 Finals were volleyball matches, including the number one broadcast programme.

The FIVB continues to invest in technology, innovation and sports presentation. We have introduced the Challenge system as we believe that the match should be decided by athletes and not the referees. The system was introduced to the Olympic Games in 2016 and we had more than 30% successful challenges in both indoor and beach volleyball. With just one point being able to change the podium, the Challenge System brings more credibility and fairness to our sport.

The FIVB’s new standard for sports presentation moves fan entertainment to engagement, establishing the narrative of the game, as well as educating and engaging the audience. With the help of the extensive sports presentation team, composed of DJs, MCs, announcers, lighting technicians, producers, giant screen operators and others, we would like the audience to celebrate the game with some truly sensory experience through sound effects, loud music, big screens and lights.

We also want fans to be physically active in the way they celebrate the great moments of the game. We want fans to imitate volleyball actions, like the block or the spike. That’s an important message: move your body and be healthy.

Asian countries like China, Japan, South Korea and Thailand have been supporting these introductions and are delivering great events with new features in place. A volleyball match has become more than just a game. It has become a show, with spectators being active game participants, like actors on the stage. Therefore, the goal of the FIVB is to work together with the National Federations to deliver successful events across Asia and get fans more involved in sports, educating them throughout the match and ensuring they take home fantastic memories.

This interview was first published in the Winter 2017 edition of Host City magazine.

In the months since Rio hosted the 2016 Olympics and Paralympics, we have seen sport’s international governing bodies, such as the International Olympic Committee, FIFA or UEFA, take some important first steps. Indeed, all three of these governing bodies, as well as the Commonwealth Games Federation, have made progress on the path of integrating Human Rights as a due consideration when rolling out their processes, in particular in connection with mega sporting events.

For example, EURO 2024, the Paris 2024 Olympics and the 2026 World Cup are all events in which framing documents (such as bidding criteria or host city contracts) must now include an explicit reference to the responsibility of organisers to respect human rights, whilst setting up and delivering the event. Terre des Hommes and its Children Win campaign have worked in coalition with other key civil society organisations to get the sport governing bodies to engage in taking these first steps.

What do we mean by incorporating human rights into the planning and delivery of mega sporting events? Well, this should imply that when constructing sports infrastructure for the event, workers are duly paid, have decent working schedules and conditions. It should imply that supply chains are free from child labour. Or, when communities and families are evicted and moved to a new location to make way for sporting facilities, that the process should not violate child rights – for example, by ensuring proper access to schools and health centres in the new location.

It is important to understand that the prevention of human rights and child rights violations, as well as respect of anti-corruption standards, are both key elements when considering the social components of ‘sustainability’. Usually understood in the context of its economic and environmental aspects, social sustainability has begun to gather momentum and importance over the last two years when debating the ‘sustainability’ of sporting events.

Take a moment to reflect on this. If an event lasting three or four weeks has life-changing consequences for many thousands of people, surely it should be organised in a way that reduces the negative impact to the minimum.

Therefore these changes on paper, in the documents I have described previously, are vitally important – but, let us be clear, they only constitute the start of the journey. And, one could add, the easiest part of it.

To have the desired positive impact on the ground, for the affected groups such as workers, children or communities, the new provision in contracts and bidding documents needs to be translated into concrete decisions aiming at identifying the risks in terms of human and child rights, at taking the necessary measures to mitigate such risks, and finally ensuring that victims of potential violations get proper reparation. Stakeholders involved in the organisation of mega sporting events are certainly familiar with such processes of risk assessment and management. What many actors are now requesting from sport governing bodies is that these should be applied in the area of the stakeholders’ responsibility to respect human rights.

We must engage in dialogue with the governing bodies at a global level in order to bring about these changes. As already mentioned, this is producing results. However, this strategy must be complemented at a national and local level in order to be truly effective. Indeed, it is the host cities and/or the national sport organisations who make the decisions that really change the lives of people impacted by mega sporting events. Thus, having host cities sensitised to the importance of human rights and anti-corruption should be non-negotiable when seeking the effective implementation of such a framework.

Processes at ground level have already started. The involvement of stakeholders including communities or trade unions are, for example, foreseen in the frame of the Paris 2024 Olympic Games. The same applies in the preparation of the bid for Euro 2024, where cities hosting matches will be required to take into account the new human rights requirements – including labour and child rights – designed by UEFA in its bidding documents of May 2017.

It is important that the work at global level is reinforced by implementing strategies at national and local level. Initiatives at both levels should be mutually supporting each other.

The implementation of human rights due diligence by organisers of mega sporting events in particular – and the world of sports in general – is now at an important crossroads. Sport governing bodies have to show that all this is not only about having good intentions and nice words on paper but also thoughtful, concrete and accountable ways of implementation.

For this reason, there still needs to be a reality check. Local stakeholders such as host cities, national sports federations or impacted communities have an important role to play to make the commitment to human rights due diligence become a reality.

This article was written by Terre des Hommes for the Winter 2017 edition of Host City magazine

The SportAccord Convention World Sport & Business Summit for sporting leaders today confirmed its new brand name ‘SportAccord’ and unveiled a vibrant new logo. Following in the footsteps of SportAccord, the International Federation (IF) Forum also shared its refreshing new logo, proudly displaying its stylish new colours in similar fashion.

SportAccord and the IF Forum are now part of the renamed legal entity ‘GAISF Services and Events Association’ formerly known as SportAccord Convention. The alignment of names and the new visual identity provides the opportunity to set the scene for future activities of GAISF Services and Events Association. The new structure creates a platform which will continue to serve the needs of the global sports community, the international sports federations and their stakeholders while embracing and creating exciting new opportunities.

SportAccord stakeholders include: GAISF (Global Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), and AIOWF (Association of International Olympic Winter Sports Federations).

 SportAccord and GAISF President Patrick Baumann said: “The new brand identity represents an exciting time for SportAccord and one of opportunity – as the name reflects our organisation’s heritage while allowing for a fresh vibrant look that symbolises its bright future.”

The new logo design was created by José Miguel Tortajada Aguilar, an international award-winning Barcelona designer whose accolades were achieved as a result of his work for many well-known brands.

His colourful and striking design complements the logo created for GAISF and makes a powerful impact – the prime purpose of any logo. Designer José Miguel Tortajada Aguilar explained his aim was to create a design which is memorable and practical, ensuring the logo is fit for purpose across any medium or platform. Delegates can look forward to experiencing the new visual identity at the upcoming SportAccord 2018 taking place in Bangkok (15-20 April 2018).

[Source: SportAccord Convention] With twelve weeks until the SportAccord Convention takes place at the Centara Grand & Bangkok Convention Centre, Thailand from 15 – 20 April 2018, 77% of exhibition floor space has already been snapped up for the upcoming event. The only annual sports business convention where all the international sport federations (IFs) are guaranteed to attend. Exhibitors include international sport federations, organising committees, cities and regions and make up over seventy-five percent of total exhibitors providing organisations involved in the business of sport ample opportunity to connect with these industries.

Joining SportAccord Convention 2018 as an exhibitor for the seventh time, Andrew Gettig, VP of International - Connor Sport Court said, “It is important for us to continue the momentum gained in Aarhus and previous editions, and position our company at the heart of the SportAccord Convention. We truly believe in its value and see the Convention as a unique platform that allows us to connect with the leaders of Olympic and non-Olympic sport movement, organising committees and host cities in one easy to navigate place.”

International sport federations, cities, and businesses interested in attending can book an exhibition booth online or discuss their requirements and options with the sales team.

The venue layout for SportAccord Convention 2018 has been designed to optimise networking opportunities for both exhibitors and delegates with access to the conference auditorium and official meeting rooms via the exhibition area which are all on one level. Exhibitors will also have access to the SAC networking mobile app to contact delegates, arrange meetings, and keep up-to-date with the latest news at the SportAccord Convention.

Nis Hatt, Managing Director of SportAccord Convention said, “The SportAccord Convention prides itself on providing an event that meets the needs of our partners, exhibitors, and delegates. This year’s exhibition promises to deliver that with dynamic feature area zones, a larger SAC Café including the Speakers Corner and an easy to access conference auditorium, only minutes away from the exhibition.”

The exhibition area will feature an all-new ‘Relaxing Zone’ for delegates which will incorporate a surprise element guaranteed to rejuvenate delegates. In addition, the exhibition area will also provide a touch of Thai culture with its special ‘Thai Pavilion’ which will include a variety of local Thai attractions.

Hatt went on to say: “Combine this opportunity to connect with sporting business leaders and the optimised exhibition layout, I am not surprised that our community has once again embraced the SportAccord Convention and that over 2/3’s of the exhibition floor space is already reserved.”

‘Enhanced’ booths remain the ‘go-to’ booth for SportAccord Convention with a variety of sizes and configurations still available. Entry-level booths will start at 6m² and include 4 delegate passes (increasing with booth size), graphics, TV, chairs, table, information counter, Wi-Fi, power, lights and carpet).

Registration for SportAccord Convention 2018 is in full-swing and organisations are encouraged to secure their delegate passes at CHF 2,500. Many delegates and organisations have already committed to attend the SportAccord Convention 2018 and passes are selling out.

The SportAccord Convention World Sport & Business Summit provides a unique platform for leaders from international federations, cities, and industry to meet and discuss the business of sport. The annual 6-day summit also includes an extensive Conference programme and is host to all the Stakeholder General Assemblies attended by their Members. The SportAccord Convention also offers many other social and networking opportunities as part of its Official Schedule.

I have the pleasure of welcoming you all to my host city for the third time – and seeing how this event has developed and grown over the years.

The overall theme for this year is "High impact events in the current climate" and there are a number of very qualified people to speak about this today and tomorrow – not least my colleagues from the International Olympic Committee in the first two panels.

The recent change by the IOC to award two summer Olympic Games at the same time to Paris in 2024 and Los Angeles in 2028 certainly covers the phrase "High Impact Events" – and you will hear from two absolute experts in that decision – Patrick Baumann who chaired the IOC Evaluation Commission and Christophe Dubi, the Olympic Games Executive Director. You will also hear from David Grevemberg, who ran the 2014 Commonwealth Games.

I used to know what I thought was a lot about the IOC bidding process, having served on three Evaluation and two Coordination Commissions – and then bidding twice with Manchester and once with London as we tried to convince the IOC of the joys of our case – and thankfully, one of these efforts worked.

I have been increasingly concerned that the IOC bidding process seems to be directed at how the process can be made shorter, cheaper and more accommodating. Perhaps we should also be prepared to speak out rather more about the huge benefits of hosting the Games that can be delivered by a well organised combination of political, organisational and sporting skills.

I am not going to repeat the huge benefits from London 2012 – and echoed in many ways by the Glasgow 2014 Commonwealth Games – where the development of village, infrastructure and sports facilities provide legacy benefits for generations to come. But I was hugely encouraged by a recent report from the Mayor of London in October to the effect that East London – the home of the 2012 Games – is the fastest growing part of London as the "Olympic effect" continues to attract jobs and investment. This report reveals that an extra 110,000 jobs have been created in East London since the Games, more than three times the number forecast in 2012. This boom is expected to continue with an additional 125,000 jobs across the six Olympic Boroughs by 2030.

This can only be described as high impact and I can only hope that any city or National Olympic Committee thinking of entering the Olympic Bidding race might well look at the London experience, as well as making full use of the revised IOC candidature process to fit the Games into their own long-term planning. Glasgow also has a terrific record of bidding for and organising individual World and European Championships – perhaps most recently World Badminton and World Gymnastics, the best presentation of indoor sport I have ever seen.

You will all have the opportunity to study the context of this debate over the next day and a half with panels and discussions on practically every aspect – the size of the city, safety, technology, entertainment and many others. It should be interesting in the extreme and I am sure that Glasgow will be listening and paying full attention. And Glasgow should, because Host City is set to come back to Glasgow in 2018 – and expect even more interest and attendance than this year which is the best attended yet.

Welcome back and enjoy.

This article is edited from Sir Craig Reedie OBE’s opening address to Host City 2017 in Glasgow on 28^th November 2017

Given the significant and unstoppable changes being created by global warming as a result of environmental pollution and pollutants originating in human activity, speaker after speaker at the 2017 IF Forum, many of whom represent international sports federations, shared case studies outlining the actions they are taking, and appealed to peers to take advantage of the unique opportunity in sport, to lead the way towards a sustainable agenda – the focus for the conference programme.

The politics of climate change are shifting. Saving planet earth is more than just a fad and international sports federations can have impact. Delegates heard how new voices and new strategies are taking the lead – and how sport can shift attitudes towards achieving global sustainability. Speakers reinforced the view that sport is in a unique position to raise awareness on many levels, engage fans and global citizens everywhere, as well as empower young volunteers and change-makers, with sustainable initiatives and show how innovations can be impactful.

The urgency and poignancy of these messages were the subject of 24 presentations and case studies throughout the IF Forum, attended by 109 international sport federations and associate members, as well as 7 observer organisations.

Inger Andersen, Director General, International Union for Conservation of Nature (IUCN) provided some thought-provoking and motivating insights during her session on sport and biodiversity and the role of the sporting community ending with a passionate plea, “Planet earth is the only place we know as home. If we don’t take action, there is no alternative home for us. Sport has a responsibility and an opportunity to do what it can for sustainability, to secure our future and make planet earth a better place for future generations.”

Lorenz Isler from Ikea Group gave a candid account during his session on the reactive to proactive ways of handling resources in industry: “As a Sustainability Manager from the IKEA Group I found it very interesting to participate at the IF Forum 2017. Such gatherings are important to discuss challenges and exchange best practices so that we can learn from each other. Climate change and resource scarcity are real, and urgent actions are needed. I am thus positively surprised that this years’ IF Forum was fully dedicated to the topic of sustainability.”

Hosted by SportAccord Convention, delegates were welcomed by Thomas Bach, President, International Olympic Committee, and Philippe Leuba, State Councillor Department of Economy and Sport, Canton of Vaud.

Patrick Baumann, President of GAISF and SportAccord Convention gave the opening address. Summing up the IF Forum President Baumann said: “I would like to thank the many expert speakers for making this year’s IF Forum on Sustainability so illuminating, bringing clarity and insight to important issues and highlighting ways in which we can help make a difference.

“While we have a clear duty to preserve and promote sport for the next generation we have an even greater Duty of Care to our environment to ensure that the world we hold in trust is a great place to live and to play sport.

“This has been a fascinating, rewarding and useful Forum and I am sure delegates will go back to their Federations inspired and full of new ideas.”

In conclusion, Raffaele Chiulli, President of ARISF and UIM, and GAISF Vice President shared the following message in his Closing Remarks: “IFs are uniquely placed to promote the conservation on biodiversity and sustainability in sport. It is imperative that we also take a leading role in spreading our message and encouraging all our stakeholders to do more as well.”

The IF Forum conference programme was a collaboration between the IOC and the stakeholders GAISF, ASOIF, AIOWF, ARISF, AIMS, and Associate Members.

Panel sessions were led by David Eades, Anchor and Journalist, BBC World who served as Master of Ceremonies for the IF Forum 2017.

Official Partners included: JLT Specialty, Nielsen Sports, Reno Tahoe Winter Games Coalition; Legacy Partner Sport Event Denmark; and Host City Partners Lausanne and the Canton de Vaud.

The biggest sporting event to be staged in Scotland since the Commonwealth Games, the first ever European Championships, gained momentum with a 200 day to go celebration on Sunday 14 January 2018.

Taking place from 2 to 12 August, Glasgow 2018 will see around 3,000 athletes compete in six sports at 12 venues across Scotland. The new multisport event is set to celebrate the country’s young talent and achievers coinciding with the Year of Young People.

During a significant year for sport, 12 venues across Scotland will host 84 sessions across six different sports - Aquatics, Cycling, Golf, Gymnastics, Rowing and Triathlon.

Six ambitious young athletes, representing each of the sports, are looking forward to the spectacular and hope that the profile of Glasgow 2018 will help inspire more young people to get involved in sports.

The rising stars whose sporting ambitions are set to reach new heights in 2018 include 18-year-old Glaswegian BMX racer Mia Paton (pictured) who will benefit from the new Olympic-standard BMX track being built at Knightswood Park, which will host Europe’s best racers during the Championships.

Fraser Lynes, a 14-year-old gymnast from East Ayrshire who studies and trains at Glasgow School of Sport already has a collection of medals to his name, having represented Scotland in the sport several times, and says the Glasgow 2018 action at the SSE Hydro will help encourage more people into gymnastics and demonstrate the benefits of sport.

Troon golfing talent Hazel MacGarvie, 19-year-old University of Edinburgh rower Josh Armstrong, 13-year-old diver Danny Mabbott and 18-year old triathlete Iona Miller from Inverclyde are also full of anticipation for Glasgow 2018 and the momentum it will build within each of their sports.

Cabinet Secretary for Culture, Tourism and External Affairs, Fiona Hyslop said: “2018 marks a milestone year for Scotland. In just 200 days we will make sporting history on the global stage when we host the first ever European Championships and in Scotland’s Year of Young People, celebrate the outstanding spirit and contribution of our young people. The feats of sporting skill and the cultural brilliance showcased at the Championships will inspire the whole country and allow Scotland and its young people to shine on the world stage.”

Leader of Glasgow City Council, Councillor Susan Aitken, said: “The Glasgow 2018 European Championships promises to be a fantastic platform to inspire, engage and celebrate young people – from sports fans and athletes to artists, performers and volunteers. In 200 days Glasgow and Scotland will come alive with an unforgettable display of sport and culture that is a must-attend, must-watch event for 2018.”

The first ever European Championships will bring together some of the continent’s leading sports including the existing European Championships for Aquatics, Cycling, Gymnastics, Rowing and Triathlon with a new Golf Team Championships and Athletics hosted in Berlin.

To be staged every four years, the European Championships will be an 11-day celebration of world-class sport and produce a packed 10-day broadcast schedule, with audiences of up to 1.03 billion.

I’d like to welcome you all to Glasgow and Scotland for Host City 2017.

This is the third consecutive year that Host City has been held in Glasgow and I am delighted to see how it has grown.

EventScotland has a strong heritage with this conference and, with so much happening in Scotland over the coming years; it is fitting to have so many of the world’s foremost event practitioners meeting in this great city ready to discuss high-impact events

International context

Having spent the last few weeks at home recovering from a new hip I have had lots of time to think, reflect and cogitate about the world sporting events landscape.

Unfortunately, several key words and phrases have stood out on more than one occasion:

• Governance – lack of leadership
• Transparency
• Athlete welfare
• The lack of desire to move with the times
• Doping
• Corruption
• Geo political instability
• A fragile world economy
• Terrorism
• Global warming
• Brexit
• Lack of bids for Olympics
• Bidding confusion over Rugby World Cup 2023

to name but a few.

I find all of this very sad and, whilst it may well be a reflection of where we are, the lack of positive dialogue in terms of what high impact events can achieve is woeful.

Challenges

Whilst we have many challenges I genuinely believe that we need to celebrate success much more and ensure that we articulate and communicate to the public, politicians, media and more importantly athletes and fans how important this sector is for the world’s economy.

Take this city, Glasgow. On the back of the 2014 Commonwealth Games, the Hydro entertainment venue is ranked second or third in the world and the local vicinity is a contemporary and vibrant place to work, live and play, supporting 2,500 new jobs with some of the finest restaurants and cafes in Scotland.

I hope that the next two days gives us all the opportunity to both share our wisdom, and also reinvigorate and celebrate all that is great about our global events industry – one that, if we are not careful, is in my view at risk.

We need to articulate the special DNA of High Impact Events:

• Create moments no one can ever take away
• Inspires others to achieve, perform and learn
• Create impact across global governments that no other sector can, from a 360-degree perspective such as sport, creativity, health, education, economy, tourism, young people, etc.
• And more importantly than ever contributes to the wellbeing of the community, the city, the country and our global wellbeing; and last but not least, makes people smile and have fun!!

Thank you for coming to Scotland and enjoy the conference. I am delighted to announce that we are working with Host City to further grow the event in Glasgow and Scotland next year and see this city as future the home of a world class conference for global event cities and events.

Thank you and enjoy the two days.

Paul Bush OBE is VisitScotland’s Director of Events, leading the EventScotland Team, Business Events and Industry Development.  EventScotland takes a strategic lead in the Scottish events industry and is responsible for working with partners to attract, bid for and secure major sporting, cultural and business events.

Over the past decade this has brought some of the world’s biggest event properties to the country, including The Ryder Cup and Commonwealth Games in 2014, World Gymnastics Championships 2015, World Orienteering Championships 2015 the MTV Music Awards on two occasions and future events such as European Championships 2018, Solheim Cup 2019 and Euro 2020 Football.

Having been on the Commonwealth Games Scotland Board for four years as an independent non-executive Director, he was appointed Chairman in May 2015.

Paul was Chef De Mission for The 2006 Scottish Commonwealth Games team of 245 athletes and officials who secured a total of 29 medals. He was awarded an OBE in the 2007 Queen’s New Year Honours List for Services to Commonwealth Sport.

Paul Bush OBE is Chairman of Host City 2017, the largest meeting of cities and sports, business and cultural events, which took place in Glasgow on 27-28 November.

Hosted by sports broadcaster, Eilidh Barbour, and held at Glasgow’s Technology & Innovation Centre, 42 expert speakers and a capacity audience gathered for the flagship industry conference to share best practice and discuss the challenges and opportunities facing Scotland’s events industry.

David Coletto from Abacus Data delivered a timely and thought provoking keynote speech, providing invaluable insight on understanding the future of events through the eyes of a millennial during his presentation ‘Disruption and Generational Change’; part of the opening plenary session, ‘The Changing Audience for Events’.

He gave the 300 strong audience three things to take away from his talk when thinking about millennials around events. Firstly they are a ‘do’ generation not a ‘have’ generation. They prefer experiences over owning goods. Secondly, it’s all about the experience. Millennials want a quality experience that is authentic, natural and value for money. And lastly, they want to be told a story but they want it to be authentic.

He said: “This generation is a product of their environment and they have been shaped with entirely new skill sets, opinions and values. The more you learn about millennials the more you can comprehend and appreciate the significance of the economic, political and social change happening around us.

“The needs of the millennial generation compared to those of previous generations are so different. We are often described as the experiential obsessed generation and it is this generational change that is disrupting so many markets, including the events and festivals sector. With millennials currently representing a quarter of the population in countries across the world, whether it be Scotland, the UK, American or Canada, it is a key market that represents great opportunity for the industry, so understanding the change and harnessing it to your advantage is vital if you want to succeed in attracting and retaining a millennial audience for your event.

“From my perspective, there’s never been a better time to be in the events and festivals business.”

The day’s 11 break-out sessions also provided further opportunities for the industry to delve into the latest trends and issues facing the sector, with EventImpacts, the National Culture Strategy Consultation, Event Tech, Social Media as well as Security, Stewarding and Policing among the popular topics delegates engaged in.

Following the break-out sessions, the delegates came together for the closing plenary session ‘‘Scotland’s Assets & The Perfect Stage’, with five of the industry’s leading professionals discussing the assets that are the cornerstone of the country’s event strategy - our people, our cultural identify and heritage, our natural environment, our built facilities, and our signature events - and providing their perspective on the opportunities and challenges of continuing to deliver a strong portfolio of events that maximise these key assets to ensure sustainable impact and international profile for Scotland.

Building on the success of the previous conference in 2015, the 2017 event provided the industry with a forum to learn, share knowledge and network, allowing event practitioners to remain up-to-date and ensuring Scotland maintains its reputation as a world-leader in event development and delivery.

Paul Bush OBE, VisitScotland’s Director of Events, said: “The National Events Conference has been a great opportunity for our industry to come together and review the progress we’ve made so far with our national events strategy, Scotland the Perfect Stage, as well as discuss the challenges and opportunities we’re currently facing. The level of debate and discussion that has taken place throughout the day has been truly outstanding.

“As an industry we are doing some amazing work, with a great portfolio of annual events as well as continually attracting some of the biggest events in the world from the Commonwealth Games, The Ryder Cup to the MTV Music Awards. Our work is the envy of many, however, as an industry we need to be better at articulating more clearly the wider benefits of events, especially as we face the challenges ahead.”

Immediately following the National Events Conference has been another leading events conference, Host City 2017, the world’s largest meeting of cities and sports, business and cultural events. Also taking place at Glasgow’s Technology & Innovation Centre from 28 to 29 November, attendees included 30 event owners and 20 organising committees as well as 200 delegates.

Using his opening remarks as co-chair of the conference, Paul, further addressed the challenges facing the events and festivals industry but this time on a global scale.

He said: “While it is an exciting time for the industry with all the technological advancements and the rise in social media allowing events and audiences to be more engaged, it is also a very challenging time. The current security climate, the transparency and governance around the bid process, as well doping and corruption in sport, are adversely affecting the confidence the public has in bidding for and delivering of major events. As a global industry we must be willing to tackle it head on if we are to maintain public support for major events around the world.

“This was an area of great debate by the Scottish events industry at the National Events Conference and one I’m sure will be continued by delegates over the two days at Host City 2017.”

Scotland-based Aggreko has today been announced as OfficialTemporary Power Supporter for the Glasgow 2018 European Championships.

A global leader in mobile, modular power generation, the firm will provide both temporary and continuous prime power across the Championships’ competition and non-competition venues.

Aggreko will provide around 60 generators supplying more than 10 Mega Volt Amp (MVA) of energy, distributed through more than 240 panels and 26 km of cable to ensure the successful delivery of 84 thrilling sessions of sport including Open Water Swimming at Loch Lomond and Mountain Biking at Cathkin Braes.

The firm will also help power Festival 2018 – a dynamic cultural programme which will showcase the best in music, visual art, street art, dance, theatre and digital art across the city, with Glasgow’s iconic George Square at its heart.

Temporary power will be used in conjunction with existing venue infrastructure to meet all of the Championship’s power requirements over the 11-day celebration of sport and culture in August 2018.

Having supplied temporary power to the Glasgow 2014 Commonwealth Games, 2014 Ryder Cup and London 2012 Olympic Games, Aggreko boasts an excellent reputation for powering the biggest global multi-sport events.

2018 will see the firm support PyeongChang Olympic and Paralympic Winter Games and the Gold Coast Commonwealth Games.

Aileen Campbell, Minister for Public Health and Sport, said: “The Glasgow 2018 European Championships provides a fantastic opportunity for Scotland to demonstrate why we have an impeccable reputation for hosting major sporting events. By working with businesses who know exactly what it takes to put on successful international events, we can ensure Glasgow 2018 is a memorable occasion for athletes, officials and fans alike.”

Leader of Glasgow City Council, Councillor Susan Aitken, said: “The latest addition to the Glasgow 2018 sponsor family, Aggreko has helped deliver excellent multi-sport events around the world. Working with a well-known brand with its roots in Scotland will help guarantee the success of the inaugural European Championships.”

Robert Wells, Managing Director, Aggreko Major Events Services, said: “Aggreko is proud to support the first staging of the prestigious Glasgow 2018 European Championships. We look forward to working with the team and Glasgow city to ensure the faultless delivery of power to the Championships. There is no better place to do this than in Scotland.”

In a world first, Glasgow 2018 will bring together some of the continent’s leading sports including the existing European Championships for Aquatics, Cycling, Gymnastics, Rowing and Triathlon with a new Golf Team Championships between 2 – 12 August 2018.