Host City: The theme of Host City 2018 is “The Future of Major Events”. What do you think will be the single most important concern for event hosts and organisers in the next five to ten years?

Paul Bush: I believe the single most important concern for event hosts and organisers in the next five to ten years will be how major events contribute to government policy and help bring about long-term transformational change within society beyond just having an economic impact.

No longer can we hold events for events’ sake. They need to reflect the priorities of the wider community and ensure the benefit is felt across the board, not just amongst those immediately connected with the event.

It is about ensuring a 360-degree approach to the planning and delivery of events to ensure policy drivers such as health, education, transport and sustainability are reflected in the event’s overall aims and objectives.  

By taking this approach, it will in turn filter down into other key areas that will impact events going forward, including the integrity of the event, security and the role of technology in the viewing and delivery of events.

Host City: How are geopolitical trends and concerns over event governance impacting the distribution of future major events? Where in the world will future investment be strongest? What impact might Brexit have?

Paul Bush: As major events are often bid for and awarded years in advance, considerations of the ever-evolving geopolitical trends and event governance are part of the event planning and delivery process. It’s too early to say what the full impact of Brexit will be but as a global industry, events are well placed to respond to the changes that are likely to come given we are used to operating across national and international borders to deliver events, particularly around major sporting events.

Like everything, the funding landscape is also changing, with sponsorship and grants no longer simply about name rights and brand awareness. Therefore in the future, investment will be strongest where bids can successfully articulate the benefit of events that reflect the values and ambitions of rights holders and sponsors while aligning with government policies to deliver long-term transformational change.

Host City: What can event owners, organisers and hosts do to ensure major events become more financially and environmentally sustainable? How can hosting events create happier, healthier citizens?

Paul Bush: Again I think this comes back to taking a 360 degree approach to the planning and delivery of events. Aligning with government policy, particularly around, health, transport and infrastructure, will ensure major events are more financially and environmentally sustainable as well as helping create happier, healthier citizens.

As a society I think we are more aware of the impact of our carbon footprint so we’re looking for events to reflect value for money by minimise their environmental impact. Take for example the recent European Championships. There was limited capital infrastructure costs because we used existing venues from the Commonwealth Games in 2014. The only new venue built for the Championships was the BMX track, which is the first and only world championships and Olympic standard BMX track in Scotland and only the second in the UK, ensuring a legacy for the sport of BMX in Scotland.

We also want events to leave a lasting personal legacy on our citizens, whether that’s through signposting to activities that can improve both mental and physical health or providing opportunities to gain new skills and experiences through volunteering. So major events now have an important role to play within society beyond just providing an amazing spectacle for people to enjoy.

Host City: What are current trends telling us about the kind of content and formats that will be in demand in the future?

Paul Bush: Current trends are telling us we need to think about content and formats in quite a different way than we previously have. The old broadcast model is increasing becoming outdated and needs to evolve to ensure we continue to engage with fans. Fans want content that is personalised and accessible to them through a range of devices and mediums.

From an event delivery perspective, part of this trend means embracing and experimenting with new platforms – whether that be streaming live events, augmented reality or widening the fan engagement, on the platforms they are already using.

At the root, it is about moving away from thinking about digital as a channel and more as something that is core to the way we manage and run events.

Host City: What are your expectations of Host City 2018 and why should people attend?

Paul Bush: It is great to have Host City 2018 back in Glasgow and Scotland for the fourth consecutive year. I’m once again looking forward to the high calibre of speakers and delegates Host City attracts. This year’s agenda continues to push the industry to delve into the issues we’re facing and having meaningful debate round them.

It is also a great opportunity to network with colleagues from across the sporting, cultural and business events sector in a relaxed and friendly setting. So if you haven’t registered already, I highly recommend you do so now.

As Chairman of Host City 2018, Paul Bush OBE will be delivering the opening keynote address and speaking on the panel “Populations, politics and popularity stakes”. Register your attendance here

Host City: What are the main themes of this year’s Sportel Monaco?

Laurent Puons: The evolution of the international sports media and technology industry is happening faster than ever before, and our community is a fantastic representation of this.

Our members have been discussing some of the main themes for many years, but now these themes have turned from added value propositions to key aspects of global strategy.

A few of the exciting developments to keep an eye on include, but are not limited to, live broadcast across social media platforms and OTT direct to consumer models. Fans are engaging and consuming content very differently than they were just a few years ago and the entire industry needs to adapt to this fact.

Host City: Can you tell us a bit about this year’s conference programme?

Laurent Puons: This year our participants will have the opportunity to take part in a number of sponsored conference programme events, which include presentations by LaLiga, Feed Construct and more. 

Regarding SPORTEL’s conference programmes globally, this year marks an important strategical change for SPORTEL as it redefines the opportunities for all three of its SPORTEL events.

SPORTELMonaco will remain the global marketplace concentrating on maximising commercial opportunities for its members from across the world.

SPORTELAsia is the ideal environment for the SPORTEL community to come together to do business in the Far East and across Asia Pacific. It is a unique opportunity for SPORTEL participants to meet the leading sports business decision makers from Asia that do not attend any of SPORTEL's other events.

Regarding SPORTEL conference events, SPORTEL will provide our participants with the opportunity to participate in a new event, which will shape the future of the international sport business industry. The new event will include very high-level speakers and discuss the key issues that need to be addressed by the decision makers of global markets. An official announcement of the new concept will be done during SPORTELMonaco.

Host City: How does Sportel Monaco help rights holders to reach new audiences?

Laurent Puons: If you are looking to do global or national business with broadcasters, social media platforms, agencies or technology providers they are all at SPORTELMonaco. Three days at SPORTELMonaco 2018 can provide our participants with substantial opportunities for business development. The SPORTEL community cannot be found anywhere else but SPORTEL Events.    

Host City: Which markets are growing the fastest for you and how is this reflected in your three continental editions: Sportel Monaco, Asia and America?

Laurent Puons: Each of our events is unique and offers different business opportunities. SPORTELMonaco 2018 is our global convention with over 3,000 delegates, representing more than 1,000 companies from across the globe. 

SPORTELAsia 2019 will be held in exciting Macau, from 5-7 March and provide our international SPORTEL community with the opportunity to do business with key decision makers from the Far East and Across Asia Pacific. We have some new incentives for this edition of SPORTELAsia 2019, so watch this space!

[Source: SportAccord] The 12^th International Federation (IF) Forum organised by SportAccord today confirmed partnerships with Eurosport, JLT and Sports Nevada USA. The IF Forum is set to take place from 5-7 November 2018 when more than 100 international sports federations, associates and observer members from GAISF will gather at the Hotel Royal Savoy in Lausanne, Switzerland.

The IF Forum provides a platform for GAISF members (both Olympic and non-Olympic) to tackle global matters related to the Sports Movement. The annual 3-day gathering is also limited to a small number of industry partners and gives them exclusive access to an authoritative networking environment and recognition as a supporter of the Sports Movement.

Eurosport is one of the top sport destination broadcasters and this includes the Olympics in Europe. Eurosport channels reach more than 242 million cumulative subscribers across 75 countries worldwide. Its online sports news website Eurosport.com sees around 42 million users per month and along with the Eurosport app, enables fans to watch Eurosport anytime, live or on demand, via its digital streaming service the Eurosport Player.

This year sees JLT as an IF Forum industry partner for the 8^th year running. They specialise in risk and insurance services to the sports industry and have worked with the international federations (IFs) since 1980. JLT offers a number of bespoke products specifically designed for IFs such as broad coverage, risk and insurance advice including arrangements, as well as liability claims for significant events.

Sports Nevada USA promotes the State of Nevada (USA) as an elite sports competition and event destination, and nurtures the Olympic Movement statewide. Sports Nevada USA hosts, facilitates, and supports such activities to further its mission, partnering with tourism agencies in Reno-Tahoe and Las Vegas including the Boyd Gaming resorts.

Commenting on the IF Forum partnerships, Nis Hatt, Managing Director of SportAccord said: “We are delighted to have JLT and Sports Nevada USA with us again. Their commitment demonstrates the value a partnership brings by being involved in a high-profile event. We are also pleased to welcome Eurosport into the fold for the 2018 edition.

“This year’s IF Forum should be an extremely interesting three days of discussion, debate, and insights into what the future holds for international sports federations and the wider global sport community.”

Limited partnerships are available and partners have access to the official schedule which includes: entry to all conference and panel sessions, workshops; VIP functions and social events; and the opportunity to deliver a presentation as part of the conference programme.

[Source: SportAccord] SportAccord today announced it has been awarded exclusive use of the ‘DotSport’ domain extension ‘sportaccord.sport’ following the successful launch of the new .sport digital ecosystem, managed and delivered by GAISF.
A .sport domain name is seen as a positive endorsement of any organisation operating in the world of sport. GAISF’s ownership of the domain protects the integrity of .sport by ensuring that only properly qualified organisations and individuals can use it. These include sports governing bodies to events, companies and clubs.
Nis Hatt, Managing Director of SportAccord, World Sport & Business Summit commented:
“We are delighted to take advantage of this new opportunity and have applied the SportAccord.sport domain extension to key digital platforms and collateral. This will further help to enhance the SportAccord brand across the global sports and business sectors.
“We are proud to be part of this community-led initiative and fully support the values, culture and principles it represents for sport.”
SportAccord joins other organisations who have been awarded the .sport extension including several of the international sports federations, Lausanne 2020 Youth Olympic Games and the
International Testing Agency.
GAISF Head of Digital Pierre Germeau said:
“This digital transformation is proving to be a game-changer, not just for IFs but for all reputable sports stakeholders that work hard to promote the best image of sport. Each domain offers stakeholders a significant and respected online presence, tailored specifically to their individual needs.”
SportAccord is host to the annual general assemblies and official meetings for event stakeholders, with representation from all the GAISF international sports federations, associates and observers in attendance.

SportAccord 2019 will take place in Gold Coast, Australia from 5-10 May 2019 at the Gold Coast Convention and Exhibition Centre and will welcome the sporting business community for the 17th edition of the World Sport & Business Summit.

Host City: What are the rights holders of major congresses looking for from host cities – what are the most important requirements?

Carola van der Hoeff: If you look across the whole world, bidding cities and countries are so different in terms of what they can offer.

The financial support they get from the city, province or country is an important issue.

The cost of the venue is an important aspect, also the price of general things like food and drink, and travel from the airport to the hotels to downtown.

We also look at safety, especially for our participants.

What is especially important for us is to make sure we have a member association in that country, to make sure we have a connection. Without a member association we will never go to that country.

Host City: That’s very similar to major sports and cultural events, where security and robust backing from the hosting authorities are both crucial.

Carola van der Hoeff: We also realise that in Europe there are some cities that can support financially, while there are others that just don’t have this in place. But that does not necessarily mean we will not decide to go there, because there may be other benefits.

For example, Amsterdam is very attractive for participants – it’s easy to reach. And we know that in Europe we have a higher number of participants – that’s based on historical data. So, it’s not just about finance, but it can play a big role.

Host City: What impact does hosting a major scientific congress have on the city?

Carola van der Hoeff: For the city, it’s like a business. Congress participants bring a lot of money, in terms of hotel stays and dinners.

We have 3,500 participants over four to five days in the city; so that gives a lot of exposure.

We also know that legacy is an important item for associations at the moment: what can we do for the city and the country in the specific sector that we are in, i.e. pharmacy.

We have our World Congress this year in Glasgow. If you look at Glasgow it’s important that local people understand what pharmacists can do for them – not only dispensing medicines but also providing advice.

Host City: How would you describe your experience of working with Glasgow as a host city?

Carola van der Hoeff: For the past couple of years, we have been working with the Glasgow Convention Bureau and the support they have been giving us exceeds all expectations.

Their expertise and professional way of working make it very easy to work in Glasgow and to organise our event.

Host City: How far ahead do you have host cities lined up after Glasgow 2018?

Carola van der Hoeff: We are just deciding now on the host for 2021 and about to open the bid process for 2022. We have a bid document that people can get form us.

But for us, it’s very important that if a city wants to bid for a congress they have to engage with our member organisation in their country. For example, for Glasgow we are working with the Royal Pharmaceutical Society in the UK, in London.

Host City: Do you have any advice for destinations interested in bidding for 2022?

Carola van der Hoeff: The best advice is always to contact the national association to get a bit more knowledge about the congress and to discuss the requirements. Every congress has specific requirements; it’s important to get to know your client.

Host City: It sounds very much like it’s something that develops through dialogue, which is interesting because it’s the new approach that the IOC is taking for the Olympic Games; they are shaping their bidding process as an invitation and a conversation, rather than simply a submission of a bid document.

Carola van der Hoeff: Yes, for me that’s very important too. I think it’s a good way forward, because it is so important to know what the event is about and to be very clear about what you are bidding for.

Carola van der Hoeff is Chief Operating Officer and Congress Director at International Pharmaceutical Federation (FIP), the global federation gathering 140 national associations of pharmacists and pharmaceutical scientists. She is responsible for overseeing the organisation's daily operations and enhancing internal processes to help the non-profit grow and fulfil its mission. Before joining FIP, she worked for more than 16 years as a Professional Congress Organiser.

The FIP World Congress 2018 takes place on 2 to 6 September in Glasgow. 

Carola van der Hoeff is speaking at Host City 2018, the largest meeting of sports, business and cultural events, on 20 to 21 November 2018, also in Glasgow.

I am very excited to be invited to participate in Host City Asia and have the opportunity to share the development of sports in China and Asia with fellow experts and industry peers.

I believe that everyone is very interested in the preparations for the Beijing Olympic Winter Games in 2022. Today, I address the theme of "Past, Present, and Future" to share the preparations for the Beijing Winter Olympics.

Chinese President Xi Jinping attached great importance to the preparatory work for the Beijing Olympic Winter Games and pointed out that it is necessary to adhere to the concept of green Olympics, shared Olympic Games, open Olympics, with honesty, and to strive to hold an exciting, extraordinary, and outstanding Olympic Games.

In 2008, Beijing hosted an unparalleled Olympic Games. In 2022, Beijing will become the first city in the world to host both the Summer Olympics and Winter Olympic Games.

China has had an enduring bond with the ice and snow sports since ancient times. Firstly, I would like to take everyone back to the past and review one of the origins of the earliest ice and snow movements. Let’s look at two ancient paintings. The first one is “Altaian Rock Paintings”. The Altai region is located in the northern part of Xinjiang and is one of the earliest regions where ice and snow come each year. As early as 10,000 years ago, the ancient Altaians recorded their skis on rock. This is the earliest known ski. After research, the history of this rock painting has been dated to 10,000 to 30,000 years ago. It can be regarded as the most direct evidence of the origin of human skiing history.

In addition, the Palace Museum's "Ice Play" is a court painting that represents the history of ice sports in China, from the Qing Dynasty of China more than 300 years ago. From "Ice Play", we can see that each person performs various difficult moves like figure skating. From "Altay Rock Paintings" to "Ice Play", we can see that China had its own ice and snow movements long ago. We have a close relationship with ice and snow sports.

Now Beijing, as the host city for the 2022 Winter Olympics, is making every effort to promote various preparatory work and is striving to organise and host the Beijing Olympic Winter Games. It will showcase the historical and cultural charm of China, the achievements of contemporary construction and development, and show the world an open and confident country image.

Venues and infrastructure construction

In terms of venues and infrastructure construction, the Beijing Winter Olympics upholds the concept of sustainable development and maximises the use of existing venues for the 2008 Olympic Games. The Beijing Winter Olympic Games includes the three competition areas of Beijing, Yanqing and Zhangjiakou.

The Beijing competition area holds all ice events. Except for the construction of a new national speed skating hall, all other projects use existing and transformed venues.

Yanqing Alpine skiing and snowmobile sledding projects have started construction.

The masterplan for the core area of ​​the Zhangjiakou District has been determined. The national winter biathlon circuit and shooting range has started construction. The design for the deepening of the platform for the national ski jump centre has taken shape and the earthwork has been completed. The basic construction of the cross-country ski track has been completed.

The three divisions are being connected by the Beijing-Zhangjiakou high-speed rail with an average speed of 350 km/h, taking only 20 minutes from Beijing to Yanqing and only 30 minutes from Yanqing to Zhangjiakou.

The Beijing Olympic Winter Games Organising Committee is now located in an industrial site in the west of Beijing and has become a successful case of the Olympics promoting sustainable urban development. It has won high praise from the international community.

Promotion and cultural activities

In terms of publicity and promotion and cultural activities, on December 15 last year, the “Winter Dream” logo of the Olympic Winter Games and the Winter Olympics Paralympic Games logo “The Leap” were formally released. It is widely believed at home and abroad that the ideas are novel, rich in meaning and strong in communicating China's style and cultural charm. More than 100 media at home and abroad participated in the launch ceremony and more than 1,500 articles were published around the logos. The Beijing Olympics Organising Committee's logo microblog readership exceeded 8.48 million, and the Weibo topic readership exceeded 330 million.

At the closing ceremony of the PyeongChang Winter Olympic Games on February 25 this year, Beijing took over the Olympic Flag as a host city and presented the world with a wonderful and captivating cultural performance. President Xi Jinping and hundreds of millions of people shared the video with the world. Issued as a sincere invitation to Beijing in 2022, this video was actively watched and discussed by Internet users at home and abroad. Within 24 hours, 720 million views were broadcast on the WeChat social network.

This event also became the most attended performance in the Olympic history. A total of 130 million Internet users sent invitations to the world via the "Winter Olympics, Me and Stars” voice interaction app and the "Winter Olympics Send Invitation" WeChat H5 page to reach the closing ceremony of the PyeongChang Winter Olympics through the Internet.

We are also actively using new media to explore the Winter Olympics network promotion.

A series of micro-videos created by the Beijing Olympic Winter Games Organising Committee has been formally launched under the brand “Winter Premiere”. 11 micro-videos have been released on the official website, microblog platform and related video websites related to the development of the competition area, sports work, market development and cultural events, with cumulative plays of nearly 10 million.

Public participation and Olympic education

While promoting the Beijing Olympic Winter Games with international events and major events, the Beijing Olympic Winter Games Organising Committee also actively works on the goal of “300 million people participating in the ice and snow sports” proposed by General Secretary Xi Jinping.

To promote ice and snow sports in the country and popularise the knowledge of ice and snow sports, we launched the "Share Winter Olympics" action plan jointly with central ministries and commissions such as the Ministry of Education, the State General Administration of Sport, and the Central Committee of the Communist Youth League. The national guidance documents such as educational plans, social civilisation plans, youth plans and image publishing plans have been released to the public one after another. We have vigorously promoted "ice and snow in the campus." As of now, Beijing and Zhangjiakou have named the first batch of 84 primary and secondary snow and ice sports schools, and have held training classes for primary and secondary school ski instructors. Beijing has held two consecutive sessions of middle school students in winter.

The Games held a series of ice and snow popularisation and promotion activities such as the “My Winter Olympic Dream” National English Junior Reporter Competition, which attracted the attention of young people from both places. We also organised a Beijing Winter Olympics delegation composed of Olympic champions, volunteers, small athletes, community sports enthusiasts and other representatives. We have organised Winter Olympics lectures in institutions, enterprises, communities and schools in Beijing, Zhangjiakou, Heilongjiang and other places. In 2017, the number of direct participation of the Youth Exchange Fun Olympics Experience Camp was 16,000.

Two snow and ice photo solicitations for professional photographers attracted nearly a thousand professional photographers to participate, recruiting 11,000 high quality images of ice and snow. In addition, in Beijing last year, 40 city-level ice and snow events were created, and 13 districts have created ice and snow activities with special characteristics. In 2017, 500 million people participated in these ice and snow activities.

In terms of market development work, five companies including Bank of China, Air China, Yili, Anta, and China Unicom have now been identified as official partners, and a trial program for licensed products has been launched. Commemorative stamps have been officially issued, and licensed merchandise sales have enjoyed a good momentum.

The Winter Olympics Beijing Cycle

After the 2018 PyeongChang Winter Olympics concluded perfectly, we officially entered the Winter Olympics “Beijing Cycle”. In the future, the Beijing Olympic Winter Games Organising Committee will strengthen cooperation with all sectors of the society and go all out to do a good job of various tasks.

The first is to systematically plan the construction and operational management of venues, to learn from the relevant experiences of the PyeongChang Winter Olympics and Tokyo Olympic Games, to adjust and optimise in time, to study the use of venues ahead of schedule and to promote sustainable development.

The second is to do a good job of organising the competition, to listen earnestly to the opinions of the International Olympic Committee, the International Paralympic Committee, and the individual sports federations, and learn from the experience of running the host city.

Third, it is necessary to detail the guaranteed service tasks during the competition and carefully prepare and coordinate efforts in areas such as transportation, medical care, accommodation, catering, and security to ensure that the standards of the three competition areas are consistent and linked.

The fourth is to promote foreign exchange and cooperation in an all-round manner, strengthen ties and cooperation with international organisations, snow and ice-sports powerhouses, and the host city of the previous Olympic Winter Games to promote exchanges in humanities, economics and non-governmental sports organisations. Soon, we will create the Beijing Winter Olympics and Winter Paralympic Games mascots and welcome everyone around the world to participate in the design exchange activities.

Fifth, we must plan the sustainable development of the Winter Olympic Games and integrate the concept of sustainable development into all aspects of preparatory work.

There are less than four years to 2022 and I hope that people from all walks of life will care for and support the preparations for the Beijing Olympic Winter Games. The Beijing Olympics Organising Committee looks forward to working together with everyone to create a wonderful and extraordinary event for the world in 2022. Finally, I wish Host City Asia a complete success.

This transcript of Chang Yu’s keynote address at Host City Asia also appears in the Summer issue of Host City magazine

A study from UK’s largest business electricity suppliers Haven Power has revealed that more than a quarter (27%) of British businesses think renewable energy is just a passing trend, with the hospitality and entertainment industries showing the least commitment.

The research found that businesses in the hospitality and entertainment industry are unlikely to make sustainable changes as they don’t believe it’s a priority to their customers.

Paul Sheffield, Chief Operating Officer at Haven Power, said: “It’s surprising that an industry employing a large number of environmentally-conscious millennials, such as hospitality and entertainment, are seemingly ignoring the environmental agenda, when it is so important to both potential customers and employees. Organisations must recognise that it’s more than just customers who deliver business success, and they may be impacting their ability to attract and retain the best talent.

The survey of utility decision makers showed the biggest barrier preventing business from implementing sustainable change was cost (37%), followed by lack of government support (24%) and uncertainty by energy decision makers on how to discuss with senior management (23%). In addition, more than 80% of respondents feel it is energy providers’ responsibility to educate decision makers on the different types of energy available.

The financial services sector showed the highest degree of scepticism towards renewables, with 40% of respondents saying that it was a passing trend.

Paul Sheffield, Chief Operating Officer at Haven Power, said: “It’s concerning to see the proportion of businesses that still view renewable energy as a passing trend, despite evidence showing that a move to cleaner energy is essential for the environment. It’s clear more needs to be done to demonstrate the wider opportunities and benefits of renewable energy for businesses.”

Conversely, 59% of businesses think renewables are the key to a cleaner future, with three in five keen to start producing their own energy. When asked to list whose responsibility it is to lower carbon emissions, energy suppliers were cited top (58%), followed by the Government (47%) and manufacturers (46%).

The agricultural industry leads all other sectors in both awareness of renewable energy and taking action to procure it. Businesses in the manufacturing industry put their own sector at the top of the list when asked who is most responsible for saving carbon emissions (59%) versus their energy suppliers at 48%.

“Understanding of renewable energy and its benefits varies greatly from sector to sector,” said Sheffield. “We believe that every industry needs to start taking positive steps to reduce carbon emissions and embrace cleaner energy. It’s imperative that organisations of all sizes work together with their energy provider to ensure the future of British business is low carbon. By moving beyond energy being viewed as a commodity, we can help to drive sustainability and profitability. Here at Haven Power we are keen to help businesses understand the wider benefits of renewables.”

Scotland’s reputation as a global leader for delivering world-class events is stronger than ever following the successful conclusion of the inaugural European Championships that saw the country deliver 11 days of sporting and cultural action with co-hosts Berlin.

For all involved, the European Championships has surpassed expectations and has shown what can be achieved when you are brave, ambitious and innovative.

As a new event there was no manual for how the Championships should be delivered, giving us the opportunity to be bold and find different ways of working; and while there were undoubtable some challenges as we navigated our way down this new path, overall the sector really responded by creating a new delivery model that is causing real disruption within the market.

I believe what has been delivered by co-hosts Glasgow and Berlin, in partnership with the European sports federations and the European Broadcast Union, is a model that is the way forward for sport events in the future.   

With a potential total audience of more than 1.03 billion viewers across the continent, and an even wider audience via multiple digital platforms, the event was shown by more than 40 free-to-air broadcasters across 3000 hours.

Early international TV viewing figures across terrestrial channels were strong across Europe. In Germany and France, more than 3 million viewers tuned in on a single day (Sunday 5^th August) to watch the action.

The quality of sport on offer also showed the calibre of the event. From Adam Peaty beating his own world record in the 100m breaststroke, to Grace Reid’s amazing final dive in the 3m springboard final to snatch gold from teammate Alicia Blagg, through to the emergency of new track stars in Dian Asher-Smith and Jakob Ingebrigtsen, the European Championships produced world-class performances across the board.

This shows that bringing existing individual events together, under one umbrella, and creating a mutually beneficial multi-sport event that is shown across multiple media platforms, you can achieve greater reach and impact than when done on their own. 

Co-hosting the event with Berlin was also something very special and new. Co-hosting of events has rarely been done but again I think it is something we will see more and more of going forward. It is a great opportunity for cities and countries to come together and bid for events that otherwise might not have been possible on their own.

We’ve shown time and time again that Scotland’s events industry has the capacity and capability to deliver innovative events that offer a first-class experience for all involved. I’m proud of what we have delivered as an industry for the European Championships. This was an opportunity to build on the momentum we have created off the back of 2014 while being bold and trying something new. As an industry we have learnt a lot and can now take that forward in the delivery of and bidding for future events, ensuring Scotland continues to raise its game and maintain its reputation as the perfect stage for events.

[Source: Glasgow 2018] A new era of sport has been ushered in as the first ever European Championships begins in Glasgow.

The inaugural day of sport sees qualifying rounds taking place in Track Cycling, at the Sir Chris Hoy Velodrome, Women’s Artistic Gymnastics, at the SSE Hydro, and Rowing at Strathclyde Country Park.

The European Championships are a major innovation in world sport as seven sports bring their existing events together under one banner for the first time.

The next 11 days will see world class athletes in Aquatics, Cycling, Gymnastics, Golf, Rowing and Triathlon competing in Glasgow and Scotland, while Berlin hosts the Athletics.

With 114,505 tickets now gone and with some sessions full, or with just a few tickets remaining, ticket buyers are being urged to hurry to secure the chance to see their favourite Olympic and Commonwealth stars crowned European champions.

Yesterday the unifying symbol of the Championships, the new Winning Nations Trophy, was revealed for the first time. Perfectly designed for teams to be able to lift and carry together in celebration, this will be awarded to the individual country which has secured the most gold medals at the end of the event.

Other firsts we’ll see in the next few days are:

• Glasgow will create history by becoming the first city to simultaneously host the European Cycling Championships in four different disciplines – Track, Road, BMX and Mountain Bike.
• Gleneagles will host a groundbreaking golf competition; with men and women playing together for the first time and competing for equal prize money.
• It is the first time an event on this scale has been delivered using hotel accommodation for competitors, rather than the creation of an athletes’ village.
• More unusually, it is also the first known time a swimming event will take place on a tennis court – with a 330,000 gallon temporary pool installed at Scotstoun Sports Campus, which hosts the synchronised swimming events.  

Speaking at a press conference this morning, Championships Director Colin Hartley said: “This is the biggest event in the UK since Glasgow hosted the best ever Commonwealth Games in 2014.

“But it’s not just big, it’s truly innovative. By combining these seven sports we elevate the European champions we’ll see crowned in the next few days onto an even higher platform.

“With bigger crowds, a bigger TV audience and more opportunities for people to see their Olympic and Commonwealth heroes, today is the beginning of a new era for sport in Europe.

Jane Allen, Chief Executive of British Gymnastics said: “The 2015 World Championships were declared by FIG as the best ever and raised the bar for the sport so we’re really excited to be back in Glasgow.

“It’s fantastic that the same innovative venue layout and stunning presentation is being used again for the 2018 European Championships and I am sure it is going to be a fabulous week here both for our sport and for the British team.”

Jack Buckner, Chief Executive of British Swimming said: “We are delighted to be part of this outstanding new multi-sport European Championships and I would like to congratulate Glasgow on taking on this significant challenge to host such a ground breaking and complex event.

“We’re going to be using four incredible and unique venues across Scotland and I know they’ll be a great stage for the British Team to put in their best performances.

“This is an extremely important event for British Swimming as we build towards Tokyo 2020 and we have a large team of around 80 athletes here in Scotland across all four disciplines.”

Beth Tweddle Britain’s greatest ever female gymnast said: “It is fantastic to see another world-class event come back to Glasgow which has such a great track record for hosting big events. The World Championships in 2015 were incredible and the fans here in Glasgow are going to be in for another treat with an amazing action packed eight days of gymnastics at The SSE Hydro.”

The Jordan Olympic Committee (JOC) and Tasali Jordanian Trading Institute have agreed a partnership to support the sports movement in the Kingdom.

Tasali Jordanian Trading Institute is a trading agency in Jordan representing renowned food and drink products including Indomie Noodles, sponsors of the Olympic Council of Asia (OCA) and the upcoming 2018 Jakarta Palembang Asian Games.

The agreement was signed at the JOC’s Olympic Preparation Centre (OPC) between CEO of Tasali Jordanian Trading Institute, Ihab Al Shorafa and JOC Secretary General, Nasser Majali.

“The Jordan Olympic Committee is delighted to welcome Tasali Jordanian Trading Institute to the JOC family,” said Nasser Majali. “Working closer with the private sector is key to developing sport in Jordan so this is another important and exciting partnership for us.”

Ihab Al Shorafa added: “As a company, it is our mission to keep supporting youth in Jordan and to encourage them to achieve more. This agreement with the JOC shows that we stand behind our young athletes who represent us worldwide.”

Tasali Jordanian Trading Institute is the latest international company to show its support for Jordan sport. The JOC’s other partners and sponsors include Samsung, Shami Eye Center, GloSante, Greater Amman Municipality and Umniah.