Atos, the Worldwide IT Partner of the Olympic Games since 1989, has signed a contract with the Finnish Olympic Committee (FOC) that includes IT services, sponsorship of local triathlete and joint marketing initiatives until 2018. 

The Olympic Games is one of the world’s biggest IT-projects, its scope bringing special challenges to IT management systems and infrastructure. Atos has been a key technology provider for the Olympic Movement since 1989, when it provided services to the Barcelona 1992 Organising Committee, and is now delivering IT for the upcoming Rio 2016 and PyeongChang 2018 Olympic Games.

“It’s great to see how the international player Atos implements the IT during the Olympic Games in Rio. We will utilize this know-how also in Finland in our own IT-projects of the Finnish Olympic team,” said Ville Köngäs, Client Manager at the Finnish Olympic Committee.

“We pursue to reach a point where our own performance in IT-related issues will raise into a totally new level enabled by Atos.”

As part of the cooperation, audiences will be able to follow the sporting life and competition preparations of ITU Long Distance Triathlon World Championship silver-medalist Kaisa Lehtonen through social media channels. She will also participate in the upcoming Olympic events.

“It is great to be part of the cooperation with the Finnish Olympic Committee and Atos,” said Lehoten.  

“Through the cooperation I can see from a vantage point the big role technology has also on our athletes’ work; and on the other hand let people follow my daily life as an athlete.

“The cooperation enables me to prepare determinedly to the upcoming competitions and helps me on my way to be part of the ultimate top of the world athletes.”

Atos provides consulting & systems integration services, managed services & BPO, cloud operations, big data & cyber-security solutions, as well as transactional services through Worldline, the European leader in the payments and transactional services industry.

The Group works with clients across a number of other business sectors including defence, financial services, health, manufacturing, media, utilities, public sector, retail, telecommunications and transportation.

Harri Saikkonen, Managing Director of Atos in Finland said “It is fantastic to start a local cooperation with the Finnish Olympic Committee. Being successful in sports and business has many common elements. Gold-medal achievements and succeeding in international arenas requires from companies an unconditional work ethic, at the same level as top athletes when preparing for competitions. 

“Like FOC fosters the blue-and-white performance of the athletes, we at Atos commit ourselves to empower the performance of Finnish companies into internationally 

Ahead of the Soccerex Global Convention 2015, Soccerex has confirmed the final line up of event partners and supporters. Brands such as Qatar’s leading communications company Ooredoo, market leader in enterprise application software SAP and  leading international media like Eurosport have all signed up for the three day football business event. 

The Soccerex Football Festival – 5th - 6th September, the Old Granada Studios– will take place in partnership with Marketing Manchester and with the support of Global Games, Football Freestyle Federation, Urban Cage Soccer and UK Footgolf Association.

The Soccerex Global Convention then kicks off at Manchester Central Convention Complex on 7th September with programmes of conference content, exhibition stands and networking activities over the next three days. The Convention is held in partnership with Marketing Manchester and with the support of international event host partner The Asian Football Development Project (Asian Forum). 

Other event partners include global insurance experts, Lockton, and leading sports broadcaster talkSPORT as well as FIFA Master Alumni who will be the academic supporter to the Convention. Major Events International (MEI) will be the commercial supporter of the event.

The Convention is staged with the institutional support of LaLiga, The Football League, French Football Federation, Ligue de Football Professionnel and the European Sponsorship Association (ESA) and can count on the support of international legal experts Pinsent Masons, logistics specialists DB Schenker International, leading global hoteliers, Radisson, world’s leader in visual communications Getty Images, Sports PR, communications and sponsorship activation consultancy Macesport, production distribution company Boulder Creek International, leading international law firm Maples and Calder, LawInSport, industry’s leading international sports business and financial advisory firms APC Sports Consulting Limited , Mobile Media Content, Red Touch Media USA, UK Trade & Investment, Qatar Stars League, Qatar Football association and Football Medical Association.

The Convention will consist of a number of top companies giving in depth insights into the business  of football with the likes of Matchvision, Pro Soccer Development, Solive, Tifosy, Social Chain and Triple IT all having presentation slots for what is widely acknowledged as the world’s leading football business event.

Soccerex CEO Duncan Revie commented: “We are very proud to work with our host partners Marketing Manchester and all the different event partners and supporters of the Global Convention. We are very grateful for their immense support, without which we would not be able to deliver the events we do”.

The Soccerex Global Convention kicks off with the Football Festival on 5-6th September, with the conference starting on Monday 7th September. A packed international exhibition and a programme of networking and social events such as the half time networking lounge sponsored by bottoms up beer, social evenings sponsored by Prestige Hospitality, official sales agent for the UEFA Euro 2016 Hospitality programme and the VIP dinner sponsored by Global W Mexico. Another networking social event is “SoccerMatch” which is the platform for the football industry to share ideas, discover new contacts and do business and is sponsored by Yuuzoo. The CSO Zone is playing a bigger part in this year’s Convention and will be sponsored by Terres Des Hommes.

For full information about Soccerex please visit www.soccerex.com/global // call +44 (0)20 8987 5522 // email enquiry@soccerex.com

FINA’s growing partnership with Chinese domestic appliance company Midea will run to 2017 and boost aquatics events in China, the international sports federation said on Thursday.

For Midea, the partnership brings access to the Russian market through FINA’s flagship event.

“We are very excited by the increased involvement of Midea and the sponsorship activation deployed for the World Championships in Kazan,” FINA Executive Director Cornel Marculescu said at a press conference in Russia.

“FINA is overall very satisfied with this agreement with Midea, a strong partner for the two biggest events in the aquatic calendar, the FINA World Championships and the FINA World Swimming Championships.

“Being a Chinese partner, this association will also enhance the popularity of these two events in a key market for FINA, where our six disciplines have a long standing tradition."

FINA and Midea’s partnership for the FINA World Championships, the FINA World Swimming Championships (25m) and the World Record Programme was launched in 2010 and renewed in 2014.

The 16th FINA World Championships take place in Kazan, Russia, from July 24 - August 9, 2015.

Midea is using the event to launch their brand in Russia.

General Manager of Midea Russia, Mr. Alexey Obukhov, said: “Midea is certainly one of the biggest producers in the world, and while our launching product range here today appears modest in comparison to what we sell in other markets, today’s conference is also to give everyone a clear idea about the future for Midea in the Russian market.”

Midea, a Forbes 500 company headquartered in China, is a leader in developing and manufacturing domestic appliances. As well as Russia, the company has its sights on Argentina, Chile, Brazil, Canada, the US, Egypt, India, Russia, Belarus and Southeast Asian countries for future development.

The International Olympic Committee has confirmed that Toyota has joined The Olympic Partner (TOP) programme in a new “mobility” category. 

The deal will see the Japanese company supply sustainable transport solutions through to the 2024 Games. 

Toyota's global rights begin in 2017 but the company’s sponsorship rights in Japan are effective immediately. 

Toyota joins Bridgestone Group as the second Japanese headquartered multinational to sponsor the IOC since Tokyo was awarded the hosting rights to the 2020 Olympic Games in 2013.

“Long-term partnerships are the backbone of our commercial programmes and they enable the financial security of the entire Olympic Movement,” said Tsunekazu Takeda, the IOC’s Marketing Commission Chairman, President of the Japanese Olympic Committee and Vice-President of the Tokyo 2020 Organising Committee. 

The IOC’s twelve worldwide TOP partners also include McDonalds, Coca Cola and Visa.

The value of the deal has not been disclosed but domestic Japanese media have cited a figure of US$835m (GB£565m).

The mobility partnership will focus on sustainability, the central principle of the IOC’s Agenda 2020 programme of reform. 

“It is the first time in the successful history of the TOP programme that we have had a mobility category, said IOC President Thomas Bach. 

“It is in the spirit of the Olympic Agenda 2020 not just in terms of innovation but also in terms of sustainability in mobility.

“Toyota is the world leader in its field and this partnership signifies a strong commitment to the future of the IOC and the Olympic Movement. Toyota and the IOC share the same values and we welcome Toyota Motor Corporation to the Olympic family.”

Toyota will work with the Organising Committees through to 2024 to provide sustainable mobility solutions for hosting the Olympic Games and the legacy of the host cities.

These solutions include intelligent transport systems, urban traffic systems and vehicle-to-vehicle communications systems.

Toyota will also support the Olympic movement through its global promotional reach.

SportAccord Convention has announced Filmmaster as Silver Partner to this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Sochi, Russia. 

Filmmaster is the producer of the Rio 2016 Olympic and Paralympic Ceremonies, as well as the Olympic and Paralympic torch relay, and recognised for staging some of the most exclusive sporting and cultural events worldwide. For the last 5 years, Filmmaster has been awarded Best Event Agency. 

Antonio Albete, CEO of Filmmaster Events commented: “Filmmaster Events is a leading global event agency that over the years has produced the main international sports events. This is going to be a big year for us, since we are involved in several sport and institutional events around the world and we will work at the production of Rio 2016 Olympic Ceremonies and Torch relay. We are really proud to be here for SportAccord Convention and would not miss this important event in the sport industry.” 

With 35 years experience and offices in Rome, Milan, Dubai, London and Rio, Filmmaster takes care of every phase including the creation, planning and production of events.

Nis Hatt, Managing Director, SportAccord Convention noted, “Filmmaster creates unforgettable events and moments people treasure. Their flair and brilliant mastery are hallmarks of their brand and we’re delighted to welcome Filmmaster to the SportAccord Convention World Sport & Business Summit.” 

The SportAccord Convention World Sport & Business Summit is a unique opportunity for key decision-makers in sport to engage with business leaders across 25+ industry sectors. The 6-day event features a 3-day Conference, dynamic exhibition, LawAccord, City Forum, the SportAccord Convention Village and Sports Demo Zone, the SportAccord Sport Awards, as well as hosting the annual general meetings of governing bodies of world sport. 

To register as a delegate visit www.sportaccordconvention.com. For further facts and insights on this year’s Convention, see The Preview.

Tokyo 2020 has signed Nomura Holdings as a Gold Partner in the category “Securities”.

 “I am delighted that today Tokyo 2020 has concluded a Gold Partner agreement with Nomura Holdings, Inc,” said Tokyo 2020 President Yoshiro Mori.

“Naturally, I look forward to the support that Nomura will provide as a Tokyo 2020 Gold Partner, but I also hope that the company will continue the vital role it is playing in the securities market, which forms the foundation of the Japanese economy.”

Nomura provides services to individuals, institutions, corporates and governments through its three business divisions: Retail, Asset Management, and Wholesale (Global Markets and Investment Banking). 

“We are proud to support athletes on their journey to the Tokyo 2020 Games,” said Nomura Group CEO Koji Nagai.

“The Olympic and Paralympic Games provide significant economic benefits to host countries and we see the Tokyo 2020 Games as the perfect opportunity to revitalize the Japanese economy. 

“By supporting athletes aiming for their personal best and companies adapting to a changing environment, we hope to contribute to the success of the Tokyo 2020 Games while fostering economic growth and social development in Japan.”

As well as helping to fund the delivery of the Games, domestic sponsors are a core component of Tokyo 2020’s marketing programme. They are accorded the rights to use Olympic and Paralympic designations and imagery including emblems, mascots and slogans. 

As Gold Partners, the top tier domestic sponsors, Nomura joins Asahi, Canon, Eneos, Tokio Marine & Nichido Fire Insurance, Nissay, NEC, NTT and Fujitsu.

In addition to domestic sponsors, the IOC’s Worldwide Olympic (TOP) Partners – Coca-Cola, Atos, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa – also contribute to the financing and delivery of the Games. 

Samsung Group on Monday signed as domestic sponsor of the PyeongChang 2018 Olympic Winter Games. 

Samsung will support the PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) with a sponsor package valued at KRW 100 bn (USD 92m) to become a domestic partner working in various business areas across the Samsung group.

The domestic sponsorship is in addition to the Worldwide TOP Partnership with the IOC, which Samsung recently renewed until 2020 and which includes the provision of wireless communications equipment, tablet PC, notebook computer and desktop PCs.

"We are happy to have Samsung support in addition to the TOP partner agreement with POCOG,” Cho Yang-ho, president of POCOG said. “We are confident that this sponsorship agreement will encourage other Korean companies to join as sponsors for the PyeongChang 2018 Olympic and Paralympic Winter Games.”

POCOG has also signed domestic sponsors agreements with Samsung Group, Korean Air, KT, Youngone Outdoor (The NORTH FACE Brand), Pagoda Education Group and Samil PricewaterhouseCoopers, but has so far only achieved 41 per cent of its sponsorship target.

According to AFP, POCOG anticipates reaching 70 per cent of its sponsorship target by the end of 2015.

"Samsung Group is thrilled that Korea has won the right to host the Olympic Winter Games. The Corporation demonstrates its support by extending the domestic marketing rights for PyeongChang 2018 that are already in place through the TOP (The Olympic Partner) contract with the IOC," said Park Sangjin, president of corporate relations at Samsung.

"Indeed, Samsung has made a meaningful decision to provide additional support for the PyeongChang 2018 organizing committee to contribute to the successful Olympic Winter Games. This sponsorship agreement furthers our efforts to commit to social responsibility as a corporate representative of Korea."

SportAccord Convention has welcomed Qatar Olympic Committee as a Silver Partner for this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Sochi, Russia.

“The Qatar Olympic Committee is pleased to be partnering the SportAccord Convention again this year,” said Sheikh Saoud Bin Abdulrahman Al Thani, Secretary General, Qatar Olympic Committee.

“The Convention always provides an excellent platform for the sporting community to discuss important issues and the QOC looks forward to strengthening existing associations and building new relationships as part of our commitment to international sports development.” 

The Qatar Olympic Committee is the overall supervising body for all sports and events in Qatar. This includes supporting its National Federations in the development of their sports and the organisation of world-class events, promoting community participation and enjoyment of sport, and developing sport at every level.  

Nis Hatt, Managing Director, SportAccord Convention said, “We are delighted to have Qatar Olympic Committee taking part in the SportAccord Convention. Their return, as a Silver Partner, reinforces the value seen by governing sports bodies and federations, and we are sure the QOC and all sports organisations will further benefit from the opportunities gained, as the Convention grows in stature to the World Sport & Business Summit.”

With a busy sports calendar both nationally and internationally for 2015, including the World Boxing Championships and IPC Athletics World Championships, which are both taking place in Doha in October, the Qatar Olympic Committee is also actively promoting opportunities for women in sport, and the Qatar Women’s Sport Committee was established in 2000 to encourage greater female sports participation. 

At this year’s SportAccord Convention, the Conference Programme includes a Panel Session entitled: When Inequality IS the Legacy and will discuss the challenges that still exist for women and girls, even playing sport at all levels, in some parts of the world, as well as the legacy being left behind for girls starting out in sport today.

The SportAccord Convention World Sport & Business Summit is a unique opportunity for key decision-makers in sport to engage with business leaders across 25+ industry sectors. The 6-day event features a 3-day Conference, dynamic exhibition, LawAccord, City Forum, MediaAccord, the SportAccord Convention Village and Sports Demo Zone, as well as hosting the SportAccord Awards, and the annual general meetings of governing bodies of world sport.

SportAccord Convention announced today that the International Association of Athletics Federations (IAAF) had signed up as a Bronze Partner for this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Russia. 

As part of its sponsorship, the IAAF will be holding a live Kids’ Athletics demonstration on Tuesday, 21st April (12:00-14:00hrs) in front of the Expocentre. Created in 2005, Kids’ Athletics is a worldwide sports development programme with the mission to make Athletics the number one physical activity in schools, and since 2012 has been partnered by “Nestlé Healthy Kids”. 

The demonstration event will be attended by IAAF President Lamine Diack and two 800m running greats, Denmark’s 3-time World champion Wilson Kipketer and Russia’s 2004 Olympic champion Yuriy Borzakovskiy.

“The IAAF is thrilled to be a Bronze Partner for this year’s SportAccord Convention. This is an exciting time for Athletics, the number one Olympic sport, and there is no better opportunity in 2015 to showcase our flagship school/youth programme to leading figures in the world of sport,” said Nick Davies, IAAF Deputy General Secretary and Communications Director. 

IAAF / Nestlé Kids’ Athletics, which has now been rolled out to over 130 countries, aims to introduce young people to sport and educate them in a fun way about the lifelong benefits of physical activity. 

A year ahead of the Rio Olympic Games and, with the IAAF World Championships, Beijing 2015 taking place in the world famous Bird’s Nest stadium from 22 to 30 August, Athletics is in the spotlight. The IAAF is eager to take that opportunity to showcase its inspiring youth development programme to the world.

Commenting on the Partnership, Nis Hatt, Managing Director, SportAccord Convention said: "The Sports Demo Zone is an integral part of the SportAccord Convention and having the support and involvement of the IAAF is significant, as we continue to promote and educate both the youth, and indeed adults, about the benefits of physical activity for health and well-being.” 

As part of its Bronze Partner status, the IAAF will also be sponsoring the daily morning runs. On Wednesday, 22nd April, Kipketer and Borzakovskiy will be offering a fortunate group of runners the opportunity to take in the sights by leading them on a short run around the Olympic Park. The aim of the sponsorship is to show that the IAAF is not only about elite performance sport but has a huge role to play to encourage physical activity amongst the wider public.

The International Association of Athletics (IAAF) created in 1912 is the world governing and rule making body for Athletics, the Olympics number one sport. Today the IAAF encompasses track and field, race walking, road, cross country and mountain running. Boasting 213 national Member Federations, it has a global reach greater than that of the United Nations. The biennial IAAF World Championships, whose nine days of competition attract 2000 athletes from over 200 countries and are broadcast to an accumulated 6 billion TV audience worldwide, are the world’s third largest sporting event after the Olympic Games and football’s World Cup.

For further details about the SportAccordConvention World Sport & Business Summit, or to register as a delgate, visit www.sportaccordconvention.com.

Global technology giant and International Olympic Committee TOP Partner Samsung has renewed its regional partnership with Generations For Peace for the eighth year running.

Samsung’s partnership with the NGO is based on shared values. The decision to renew the partnership was influenced by the success of Generation’s for Peace’s programmes and its recent strong performance in a global ranking. 

 “Since 2008, our partnership with Generations For Peace has been driven by our shared interest in social development through sport and education, and our shared focus on innovation, quality, impact and sustainability,” said Mr. Bumsuk Hong, President of Samsung Electronics Levant.

“We have been especially impressed with Generations For Peace’s recent ranking at #32 in the ‘Top 500 NGOs in the World’, and the results being achieved by empowering youth leaders and teachers to reduce violence, promoting tolerance and responsible citizenship in their communities and schools.”

Samsung’s support is part of its Corporate Social Responsibility (CSR) programme “Hope For Children”.

Generations For Peace, the only peace-through-sport organisation officially recognised by the IOC, runs programmes in the Levant region that use sport to educate, develop and influence the behaviour of young people. 

The programmes in Iraq, Jordan, Lebanon and Palestine empower volunteers to address local issues of conflict and violence in their own communities. 

HRH Prince Feisal Al Hussein, IOC Member and the Founder and Chairman of Generations For Peace, said: “As our longest-serving partner, Samsung’s support is a wonderful example of an Olympic TOP Partner supporting our work at a regional level. In communities and schools, we are using sport to transform conflict and empower children, youth, and teachers.

“We are also using Samsung’s technology to benefit our programmes. Samsung and Generations For Peace are combining our passion and expertise together, to inspire the world and create a better future.”