The organisers of Host City 2016 are delighted to see new partners and sponsors signing up for what is set to be the largest EU-based gathering of event destination markets, international federations, event owners and rights holders, and suppliers.

In addition to Host City 2016’s Supporting Organisers EventScotland and Glasgow City Marketing Bureau, new sponsors that have joined include: audioBoom, Aggreko, Populous, MatchVision, Rio Convention & Visitor Bureau, Hemingway Corporate Finance, 4global, Finnish Olympic Committee, Marsh, DB Schenker, Rotterdam Topsport, Nussli, Arena Group, Terre Des Hommes, Citec, Kanstet and De Boer.

Host City 2016 creates a truly unique opportunity for the world’s leading hosting destinations to exhibit alongside the most attractive and lucrative events in the worlds of sports, business and culture.

The format of the conference and exhibition and the layout of the state-of-the-art Technology and Innovation Centre in Glasgow are optimised to create maximum opportunities for delegates to network with other senior attendees and engage with the event partners and sponsors at the numerous exhibition stands.

Rights holders will meet cities that are looking to host their events and build long term relationships. Hosting and bidding destinations will showcase the capabilities of their cities and venues to an audience of event owners.

The exhibition is built around a world class conference with an outstanding VIP speaker and panel debate programme. Recently confirmed speakers include: Sir Craig Reedie CBE, Vice President, IOC and President, WADA; Paul Bush OBE, Director of Events, Visit Scotland; Sarah Lewis, Secretary General, FIS and AIOWF (Association of Winter Olympic Sports Federations); Dimitri Kerkentzes, Deputy Secretary General, BIE (World Expos); Simon Clegg, Chief Operating Officer, Dubai World Expo 2020; Dr. Reinhard Pfeiffer, Deputy CEO, Messe Munich; Prof Dr Ugur Erdener, President, NOC of Turkey; Executive Board Member, IOC and WADA ; Carine Saloff-Coste, Head of Economic Development, City of Paris; John Langford, Director of Live Entertainment, SSE Hydro & SECC; Michael Nagy, Director, Rio Convention & Visitors Bureau; Kulveer Ranger, Vice-President, Public Affairs and Strategic Communications, Atos UK and many more.

See the latest agenda here.

The large number of sponsors and delegates already signing up shows there is great demand for being part of this unique event for the global market of cities bidding for and hosting multiple types of events.

Book your Exhibition Stand today with Adam Soroka on +44 (0) 203 077 8732 or adam.soroka@bric.com

SportAccord Convention has announced that PwC will be a Gold Partner for this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Sochi, Russia.

The agreement marks PwC’s third year as a Gold Partner. “SportAccord Convention is important to us as a platform for connecting with sport industry decision makers and speaking with them about the issues critical to their success. It gives us a chance to engage with delegates in an open, constructive atmosphere,” said Robert Gruman, who heads PwC's Global Sports Mega-Events Centre of Excellence. He continued:

“This year, we are proud that our colleague Hazem Galal, PwC’s Cities and Local Governments Consulting Global Leader, has been asked to deliver the keynote address on Legacy. In connection with that, we also plan to carry out a Sporting Leaders Survey on Legacy in partnership with the SportAccord Convention World Sport & Business Summit organisers.”

The PwC delegation to the Convention includes people from key territories across their global network – from Switzerland to the Middle East, and from the United States to Russia.

“Our Gold Partnership with PwC continues to be of great value to us as an organisation and we are delighted to have PwC deliver the keynote address.” said Nis Hatt, Managing Director of SportAccord Convention. “We are very pleased that the partnership is continuing and that we are able to provide a platform for PwC to meet its business objectives.”

PwC’s Sports Mega-Events Centre of Excellence comprises a network of professionals experienced in bringing value at all phases of the sports mega-events lifecycle.

The SportAccord Convention World Sport & Business Summit is a unique opportunity for key decision-makers in sport to engage with business leaders across 25+ industry sectors. The 6-day event features a dynamic exhibition, LawAccord, City Forum, the SportAccord Convention Village and Sports Demo Zone, as well as hosting the annual general meetings of governing bodies of world sport.

For more conference information, including the Official Schedule and Conference Programme, or to register as a delegate, visit www.sportaccordconvention.com

England’s national stadium announced on Wednesday that advanced British digital communications company EE has become its lead partner.

The partnership will run for six years, starting with immediate effect. The first event at the EE-sponsored stadium will be the Capital One Cup Final on March 2. 

This is the first time Wembley – one of the biggest brands in football – has signed a lead brand partner in its 90-year history. The partnership will be represented by a new logo, but the world-renowned name of the stadium will remain unchanged.

Wembley National Stadium Ltd said the partnership has been agreed on the basis of an ambition to make Wembley the most connected stadium in the world – ensuring it sits alongside the most technologically advanced stadiums across the globe for years to come. 

Melvin Benn, chairman of Wembley said “As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences.”

Wembley will benefit from multi-million pound investment in its technological infrastructure over the course of the six-year partnership to offer visitors the best possible experience. The deal also includes the launch of Wembley’s first bespoke app, which offers fans a dynamic feed of event content as well as stadium and travel information.

Olaf Swantee, CEO at EE, said "Over the coming months, we will announce an exciting programme of upgrades and innovations to the existing infrastructure at Wembley that will ensure the stadium offers visitors a world class spectator experience for many years to come.”

Future technological advancements to come from EE over the six-year deal include mobile ticketing solutions, enhanced mobile network access and high speed Wi-Fi available for all. EE customers will benefit from exclusive ticketing and marketing initiatives from late March.

“I’m delighted that we have secured EE as Wembley Stadium Lead Partner,” said Peter Daire, FA Group head of sponsorship. “We have diligently taken our time, in collaboration with Wasserman, in sourcing a technology brand that shares our enthusiasm and commitment and EE will help to make the Wembley fan experience the best it can be.”

The partnership adds to Wembley’s existing sponsorship agreements with Carlsberg, Betfred, Walkers, Coca-Cola, Mars and National Express.

The Macau Sport Development Board will once again be a Gold Partner of SportAccord Convention for this year’s edition taking place from 6-11 April 2014 at the Susesi Convention Centre in Belek/Antalya, Turkey. It is the seventh consecutive year that Macau’s National Organisation for Sports Development has been a Gold Partner of the Convention.

"SportAccord Convention is a very important event for us,” said José Tavares, Acting President of Macau Sport Development Board. “It allows us to build relationships with International Sports Federations as well as providing us with a platform to communicate how we are promoting health, activity and well-being in Macau, using sports events as an inspiration for our population."

A few weeks after SportAccord Convention, Macau will again host thousands of athletes from home and abroad for the 11th Asian Dragon Boat Championships and the Macau International Dragon Boat Races from 30 May – 2 June 2014.

“We are pleased to welcome our friends from Macau as Gold Partners once again,” said Nis Hatt, Managing Director of SportAccord Convention. “The Macau Sport Development Board represents Macau not only as a host destination for major events but also promotes the participation of athletes from Macau in major events around the world. In both ways, there is a great fit between their goals and the International Federations and Associations attending our Convention.”

In its 12th edition this year, SportAccord Convention is a unique opportunity for international sporting leaders to engage with business, and features a dynamic exhibition as well as the annual general meetings of governing bodies of world sport. The event is held in a different location around the world each year.

Belek/Antalya is a developing sports hub which recently hosted the 2013 World Archery Championships. In addition, the area will welcome in May the 2014 Turkish Airlines Ladies Golf Open which is part of the Ladies European Tour. 

For more conference information, including a full list of confirmed speakers, visit www.sportaccordconvention.com

SportAccord Convention announced on Tuesday that PwC will be a Gold Partner of this year’s event, which takes place from 6-11 April 2014 in Belek/Antalya, Turkey. The agreement marks PwC’s second year as a Gold Partner. 

“The first year of our partnership with SportAccord Convention was extremely successful and we are very pleased to be continuing as a Gold Partner in 2014,” said Robert Gruman, PwC Russia Advisory Leader, who heads PwC's Global Sports Mega-Events Centre of Excellence.

“SportAccord Convention provides us with networking opportunities and enhances our ability to build relationships with International Federations and the global sports movement.”

PwC’s Sports Mega-Events Centre of Excellence comprises a network of professionals experienced in bringing value at all phases of the sports mega-events lifecycle. 

For the Sochi 2014 Olympic and Paralympic Winter Games, PwC’s experts, in partnership with the Sochi Organising Committee, are carrying out over 200 projects in several key areas, from strategic and operational planning to supply chain management, from HR consulting to risk management. 

“Our Gold Partnership with PwC has been of great value to us as an organisation and we are gratified to know that the feeling is mutual” said Nis Hatt, Managing Director of SportAccord Convention.

“We are very pleased that the partnership is continuing and that we are able to provide a platform for PwC to meet its business objectives.”

In 2013, PwC conducted the first Economic Impact Study of SportAccord Convention and estimated the direct and indirect impact of the event in Saint Petersburg, Russia at USD7.69 million.