Gleneagles, the world-renowned luxury hotel, has been unveiled as an Official Supporter of the Glasgow 2018 European Championships – an exciting new multi-sport event that will see Gleneagles make golfing history as host of the first ever European Golf Team Championships.

The news comes a week after the announcement of Atos as Glasgow 2018’s first Official Supporter.

To be staged every four years, the European Championships will combine the existing European Championships of Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon. The first edition will be held in 2018 in a unique sporting partnership between Host Cities Glasgow and Berlin.

The European Golf Team Championships is the only new event being staged as part of Glasgow 2018 and will take place at the famous Jack Nicklaus-designed Gleneagles PGA Centenary Course – the same venue that hosted Europe’s memorable victory over the USA in the 2014 Ryder Cup.

The Championships promise to be a game changing moment for golf, with Europe’s elite men and women set to compete together for the first time. It is backed by the European Tour and Ladies European Tour and will include a men’s and women’s event along with a ground-breaking mixed competition.  

Host Venue and Official Supporter Gleneagles is home to some of the best golf facilities in the world including three championship courses and the PGA National Golf Academy. Gleneagles is a former long-standing European Tour and Ladies European Tour venue and has unrivalled experience of hosting international events such as The Ryder Cup.

The European Golf Team Championships will also build on Scotland’s reputation as the perfect stage for major events such as The Open, Scottish Open and Women’s British Open as well as major one-off events like The Ryder Cup and The Solheim Cup.

Aileen Campbell MSP, Scottish Government Minister for Sport, said: “Gleneagles has staged many prestigious golf tournaments through its history and was the home to what many regard as the best Ryder Cup ever in 2014. In 2018 Gleneagles will be the magnificent setting for European Championships and will see elite men and women golfers compete together for the first time. 

“In 2014 the Ryder Cup players spoke about the top class facilities, an enthusiastic and knowledgeable crowd and left with good memories and we know it will be the same for those taking part in the inaugural European Championships in 2018.”

Councillor Frank McAveety, Leader of Glasgow City Council, said: “The European Championships will be a new highlight on the global sporting calendar, set to be played out in front of a potential television audience of up to one billion people.

“Gleneagles is a world leader when it comes to golf and we are delighted that they will play such a crucial role in the delivery of the new European Golf Team Championships, which will be a real first for world sport.

“Glasgow is the gateway to Scotland and partnerships such as this with Gleneagles will help us bring one million more people to the city as part of Glasgow’s Tourism and Visitor Plan to 2023.”

Bernard Murphy, Gleneagles’ Managing Director, said: “We’re proud to be associated with what will be a ground-breaking moment in sporting history. The event will build on Gleneagles’ long history of raising the bar in golf and breaking cultural boundaries in sport – including the first match between British and American professionals in 1921.

“We look forward to continuing that tradition at the European Golf Team Championships, when Europe’s leading men and women compete together for the first time, in what will be a real historic moment for the sport.

“We are therefore delighted to be announced as an Official Supporter of Glasgow 2018, and look forward to delivering an inspiring event that will strengthen Gleneagles’ reputation as one of the foremost golfing venues in the world.”

Attendances across Glasgow 2018 are expected to be in the region of 250,000 with registration for priority access to tickets currently available at www.glasgow2018.com for all sports including golf.

As part of the inaugural European Championships in 2018 around 3,000 athletes will visit Scotland for six events (Aquatics, Cycling, Golf, Gymnastics, Rowing and Triathlon) while a further 1,500 athletes will compete in Berlin as part of the European Athletics Championships.

• Glasgow’s preparations for the 2018 European Championships are “impressive”
• No programming overlaps between sports will be accepted in evenings
• Hopes for another outdoor athletics event in Glasgow in the future
• Russia “not missed” from athletics until it “follows the rules”
• IAAF expected to follow European Athletics’ lead in investigating the credibility of historical records
• Two or three potential host cities for 2022 European Championships to be shortlisted on 7th February
• Sports must bring top athletes to the 2018 European Championships to stay on the programme for 2022
• Further sports may be considered for 2022, particularly those popular in the host city

HOST CITY: The 2018 European Championships is taking place in two cities simultaneously, Berlin and Glasgow. How will live audiences in the cities how will they feel like they are at the same event?

Svein Arne Hansen: They will feel it very well. It is a really good programme that brings all the sports together and this is the same for Glasgow and Berlin.

I am very used to this; I come from a winter sports nation, Norway. Every weekend in the winter, different sports go on throughout the whole day in different places in Europe, but the guys sitting in front of the television don’t really care where it is.

My understanding is, and I feel from the meetings we have had, that Glasgow and Berlin are working very well together and hard together to make this a big success. 

HOST CITY: In terms of the European Championships brand, what is being done to make sure that it’s experienced as a single brand?

Svein Arne Hansen: That is what we are working on the final layout now, that is one of the things we will discuss on 7 February and for sure later this year. Because we have to look alike and be the same.

For example, we will have a medal table that will be combined between the two places. Victory ceremonies will be exactly the same in the two places. We are working to have it look as much as the same.

But we must not lose the characteristics of athletics. And I’m sure that the other sports don’t want to lose the characteristics of their sports. I will not be a very popular person if we sold away athletics!

In the future this championship will probably be in one place. But for the moment we are happy to have two such interesting host cities.

I am impressed by Glasgow and the way they are really taking all the sports on board. And of course Glasgow organised the Commonwealth Games in 2014, which was a huge success. Athletics will also come back to Glasgow with the European Indoor Athletics Championships in 2019.

For the moment we are working to try to integrate the two cities so it’s a lookalike for the people sitting in Switzerland, in Norway or here.

HOST CITY: How challenging is it to schedule without programming clashes?

Svein Arne Hansen: It is challenging in one way, but also we have gone into this because we don’t want anything to overlap over the afternoon/evening sessions. That’s a must from European Athletics; that we have no other interference from 6.15PM to 9PM from other sports in those days.

This is a 10-day event we are not accepting any overlap at those times from day one. We have to look after our sport. We are about to solve that now so I don’t think that will be a problem.

The scheduling is going very well. I don’t know how official this is yet, but we are coming out with a very good schedule for each sport and every sport should be recognised.

That’s what we are going to discuss the final layout of the timetable at our next meeting.

HOST CITY: What is your feeling about how the people of Glasgow reacted, responded and embraced the Commonwealth Games in 2014?

Svein Arne Hansen: You see now the fantastic interest there was for that Commonwealth Games. The athletics there was very good. There’s unbelievable interest for athletics in Great Britain.

I really hope in the future some time we can come back with an outdoor event in the summer in Glasgow. I am very impressed by Glasgow, the people, the city and the effort they are doing.

They are always willing to find solutions. They are innovative, are open for ideas, because we have to make changes to our sport.

As IOC President Thomas Bach said a year ago, “you have to change or somebody will change you”. Glasgow is really on to it and taking on this big job with several sports all together and it’s a really massive effort. We are very impressed.

HOST CITY: Athletics has clearly had a difficult time recently and you have been very vocal about the need to clean the sport and its administration.

Svein Arne Hansen: We have difficulties. We have the Russian problem with the state-sponsored doping, which is unbelievable, at least for me, that something like that can happen.

But we saw the fantastic championships in Amsterdam this summer, which sold out the five days and not a single person asked “why are the Russians not here?”. Not a single one asked me that.

It was the same with the Olympics in Rio. OK, they were not there, but nobody really missed them because they had not been following the rules that everybody else has to follow.

HOST CITY: What do you think Russian Athletics thinks about this?

Svein Arne Hansen: They are starting to think along the same lines because they know that they have to change otherwise they will not be coming back.

HOST CITY: And you have established a taskforce to look into the integrity of athletics by investigating European records.

Svein Arne Hansen: Yes, we have put on a group to work on that and it was amazing, the reaction on social media.

This is a very difficult task. The taskforce now has until September/October to come back with proposals we will bring forward to the IAAF.

It’s a challenge, of course. People will feel offended but if we don’t do that, people will say you can’t just let it go on. You have to look into it. Of course some people will be hurt by this, but you can’t make an omelette without breaking the eggs.

HOST CITY: Your suggestion is that the IAAF might follow your lead?

Svein Arne Hansen: I hope so. We will take this decision about European records, but I am sure the IAAF will follow. We have talked to them already and they have been very supportive of this and put one of their best people on the taskforce. So that’s a good sign.

HOST CITY: Another thing that put the IAAF under the spotlight is the host city process for the World Championships.

Svein Arne Hansen: I was not around [on the IAAF Council] then then so I don’t know too much about that. I have heard the same rumours.

HOST CITY: There is an ongoing host city selection process for the 2022 European Championships. Presumably that host will be announced at your board meeting in November?

Svein Arne Hansen: Yes. That’s what we hope.

HOST CITY: Remind me what bids you have on the table?

Svein Arne Hansen: We have a lot, but I can’t say any more. There will probably be a statement after our board meeting on February 7. We plan to come out with participants for the final round. We are looking for two or three cities to be shortlisted.

We also have made a very tough selection for the sports. If they don’t bring their best people to the Championships in 2018 in Glasgow they will not unfortunately be a part of 2022.

We know all the best athletes will be in Berlin. Swimming are saying the same and they know that all the best swimmers will be in Glasgow, all the sports in Glasgow must also come with their best. Glasgow is not investing so much money to have a second-class Championships.

HOST CITY: But all of the seven sports will remain for 2022?

Svein Arne Hansen: It looks like it. But as I said they must bring their best people. It’s also important that they include a sport that is popular for the host city.

HOST CITY: So that suggests there might be some changes?

Svein Arne Hansen: Yes, there might. But we will see. First we have to organise 2018.

Ladies and gentlemen: happily, welcome back to Glasgow. Clearly the city is very happy to host this important conference as it grows in reach and importance each year. And the rich and varied opportunities for cities which host events can be seen from the whole range of topics that you will discuss.

From a purely sports point of view, the Glasgow experiences make pretty interesting reading. This city has roughly 800,000 people, although the Clyde valley conurbation is around two million, many in close proximity. This is a relatively small population, but the city in the eight years from 2012 to 2020 has hosted, or will host, major events in football, cycling, netball, swimming, athletics, tennis, gymnastics, judo, curling, badminton, golf, rugby, rowing and triathlon – with Paralympic swimming to be added to the list.

Some other numbers can also be added to the list of credits: a contribution to the economy of the city of £370m; an investment in sports facilities since 2009 which totals around £200m; attendance figures in 2015 at sports facilities in Glasgow of 6.4m people, with 800,000 at the World Gymnastics Championships in the new Hydro Arena – an event which produced the best presentation of indoor sports that I have ever seen.

And outside the events themselves, a list of plusses which might be described as the softer legacies: 20,900 junior members of sports clubs, an increase of 367 since 2009; 4,580 coaches engaged with sports clubs, up 95 per cent since 2009; and 4490 volunteers engaged with sports clubs, up 110 per cent since 2009.

Now the reason for this boom in sports activities is not too difficult to find. The 2014 Commonwealth Games were a triumph for the city. Following the success of the 2012 London Olympic Games they showed just what can be achieved with some good planning of facilities, their legacy, then promotion, enthusiasm and organisation – to say nothing of the overall benefits to the city to be garnered from worldwide television coverage and exposure, and a huge growth in digital media conversation and interest.

But not all cities are lucky enough to have the opportunity organise one of the big multi-sport events and use this as a catalyst for facility development and public interest – although the 2018 European Sports Championships is an interesting development along the same lines, but with a more modest footprint.

Hosting events – and in particular sports events – is an ever more competitive business, although there is clearly a mismatch between enthusiasm for what I might call individual events as opposed to major multi-sport events.

The IOC have struggled to attract anything like the number of cities for Olympic Games compared to those years ago when many more put their names forward. And the new bidding rules under Agenda 2020 are hoped to be the antidote required. With the loss of Rome for 2024, the jury is on this is still out.

The Commonwealth Games Federation are not exactly awash with applicants for future Commonwealth Games, and the Olympic Winter Games bidding process was reduced to two final candidates.

The Asian Games appeared to be less affected, with the number of large – 10m people – cities in China providing enthusiasm for the bidding process, which rather replaces the efforts made over the years by Korea with almost 30 years of experience.

But for individual sporting events, the world is a very very active place. Auckland in New Zealand is more than active with rugby, cricket, hockey and sailing.

Smaller countries – Danish cities all pulled together by the splendid Sport Event Denmark organisation – are keen hosts for handball, sailing, ice hockey, swimming, badminton, cycling and equestrian events.

If you head south, Sydney and Melbourne offer attractive options for sailing, for surfing, for rugby, tennis, Formula 1 and many others. Australia will also host the 2018 Commonwealth Games in the Gold Coast, with mutterings of a possible future Brisbane Olympic bid.

In golf there is much enhanced interest in continental Europe with future Ryder Cups in France and Italy and the new developments in Antalya in Turkey offering a whole range of new and impressive sports facilities will inevitably lead to hosting opportunities.

The agenda for Host City throws up a whole series of issues which will apply to almost any event held by and promoted by a host city…. But returning to the sports theme, it would be wrong of me not to refer to the challenges you will discuss on the integrity of sport.

Sport has gone through and still goes through a difficult period due to clear abuses of the standards on doping matters. These have brought extreme challenges to sport, to its major events, its federations and have encouraged huge media comment, very little of it favourable.

Issues of governance of sport and criticism of how it selects its host cities have added fuel to the fire. However, I was recently in Tokyo, host city for the 2020 Olympic Games and I am encouraged by the enthusiasm and excitement in both city and country at the prospect of hosting the Games in 2020.

Despite the inevitable arguments about possible venue changes and money – subjects that are endemic in any Olympic city and its organising committee – the Japanese ability to seek long term legacies that are relevant to their society and provide opportunities to showcase their own innovative technologies offers the Olympic movement a real opportunity to change the scepticism which appears to exist and which elicits much comment.

And this I find to be really exciting and may well be a force for greatly increased enthusiasm for Olympic and other multi-sport events. And if the Tokyo experience is proved to work, there must be a chance of a distinct on-going effect in many other similar events.

So with this rather enthusiastic view of the future I leave you to your debates; to the new ideas that will be generated; to the new experiences and friendships that are the mark of a good conference; and to a really happy visit to Glasgow, which is the whole point of being a welcoming host city.

This article is an edited transcript of Sir Craig Reedie’s keynote address at Host City 2016. To listen to the full address and other sessions, visit www.hostcity.com/hc2016/audio

Host City, the largest and fastest growing meeting of sports, business and cultural events, will return to Glasgow on 28 and 29 November 2017.

With a highly regarded conference programme, Host City attracts hundreds of international delegates and a large and growing number of exhibitors from the world’s event hosting sector.

Host City is now firmly established as the annual one-stop shop for hosts, organisers and owners of sporting, cultural and business events.

Attendees at Host City include host destinations from all continents, major exhibitions, organising and bid committees, venues, sports federations and entertainment and cultural events.

Paul Bush OBE, Director of Events said: “We are delighted to be welcoming Host City back to Glasgow in 2017. EventScotland has a strong heritage with this conference and we are pleased to be once again supporting them to bring leading events professionals together.

“With a packed programme of cultural and sporting events already taking place in the coming years, including the 70th anniversary of the Edinburgh Festivals in 2017, the Glasgow 2018 European Championships and the Solheim Cup in 2019, Scotland continues to demonstrate that it is truly the Perfect Stage for events. It will therefore be fitting to have many of the world’s foremost event practitioners meeting in Glasgow at Host City.”

Aileen Crawford, Head of Conventions at Glasgow City Marketing Bureau, said: “As one of the largest gatherings of event professionals in the world, we are delighted that Host City is once again making its home in Glasgow in 2017. Business Tourism and Major Events are key to growing Glasgow and Scotland’s competitive advantage as a vibrant, world-class meetings and events destination.”

Councillor Archie Graham OBE, Depute Leader of Glasgow City Council and Chair of Glasgow Life, said: “Recently named as one of the top five sporting cities in the world, Glasgow really is the perfect place to host such a prestigious and world class conference as Host City.

“We’re looking forward to hosting this fantastic event for the third time, and also to welcoming the hundreds of attendees and events professionals from across the world.”

Colin Hartley, Glasgow 2018 European Championships Director said: “We are delighted that Host City is once again taking place during a golden era of sport in Glasgow. We will take the next step on that proud sporting journey in the summer of 2018 when we host the European Championships – an exciting new multi-sport event that brings together some of the continent’s leading sports.”

Ben Avison, Host City Conference Director said: “The quality and scale of Host City continues to grow in Glasgow and we look forward continuing our journey together in 2017.”

The 2015 FIG World Gymnastics Championships, hosted by Glasgow, received the award for Sports Event of the Year, one of several awards issued at the International Sports Awards 2016 in Geneva.

The 2015 FIG World Gymnastics Championships had already been hailed as superlative by the most influential figures in world sport. In his keynote address at Host City 2016 in Glasgow in November, WADA President and IOC member Sir Craig Reedie CBE – who was himself the recipient of the “Lifetime Achievement” award – described it as “the best presentation of indoor sports that I have ever seen”.

FIG President Bruno Grandi described the event, which sold more than 55,000 tickets, 60 per cent of which were sold outside Scotland, as “even better than the Olympic Games”.

This award marks a hat-trick for the 2015 World Gymnastics Championships, as the event already collected The Sunday Mail Scottish Sport Award for Event of the Year 2015, and the West Regional Scottish Thistle Award for Best Sporting Event of the Year 2016/17. 

Other awards at the International Sports Convention included: International Equestrian Federation (FEI) for “International Sports Federation of the Year”; STAIRS for the “Sports Community of the Year”; IMG Productions for “Sports Media”; Laureus for "CSR Campaign of the Year"; and Parc des Princes Stadium for “Sports Venue of the Year”.

The 2015 World Gymnastics Championships were held in The SSE Hydro from 23 October – 1 November 2015 and delivered in partnership between Federation Internationale de Gymnastique (FIG), Glasgow Life, Glasgow City Council, EventScotland, British Gymnastics and UK Sport.

Not only was the Championships one of the largest single-sport events ever to be hosted in the UK, with a record 594 gymnasts from 87 nations travelling to Glasgow to compete, but it also provided a number of historic moments for gymnasts including record All-Around titles for both Japan’s Kohei Uchimura and USA’s Simone Biles.

Following the event, Glasgow cited a dramatic increase in participation levels at gymnastics clubs and development programmes across the city. Attendances at pathways programmes went up by 15% between 2014/15 and 2015/16, and participation at the city’s seven gymnastics clubs increased by 28%. 

Councillor Archie Graham OBE, Depute Leader of Glasgow City Council and Chair of Glasgow Life, said: “To win the International Sporting Award for Sports Event of the Year only reinforces what we’ve known all along – that the 2015 World Gymnastics Championships truly was one of the best sporting events Glasgow has ever seen. 

“Bringing more than 50,000 spectators and a massive £4.9million economic benefit to our city, it’s safe to say the event was one of a kind and more than worthy of the many rewards it has received to date!

“Here in Glasgow we’re still feeling the benefits of the 2015 World Championships, with participation in our gymnastics classes and programmes significantly increasing since the event – showing that major sporting events really do deliver lasting legacy benefits for the local community.”

Paul Bush OBE, VisitScotland’s Director of Events, said: “The World Gymnastics Championships was supported through EventScotland’s International Programme and is without doubt one of the most successful events that Scotland has ever seen. 

“Not only did the event promote Scotland as the perfect stage for events to a worldwide audience through widespread broadcast and media coverage, it raised the bar in terms of the championships’ delivery, speaking to Scotland’s ever-strengthening capacity as an elite host of major events. 

“I am delighted the event now has the International Sports Awards Sports Event of the Year to add to a growing list of accolades and would like to congratulate all partners on their outstanding contribution to the historic success of the event.”

Jane Allen, CEO of British Gymnastics, said: “The 2015 World Gymnastics Championships, held in Glasgow’s SSE Hydro, was a historically successful event for British Gymnastics and for the sport as a whole. It is also a breath-taking example of an excellent world-class event that was so successfully held in Scotland, with the help of many, including the FIG, UK Sport, Glasgow City Council, through Glasgow Life, and EventScotland. 

“We delivered an event that has propelled gymnastics into a brand new and exciting era in the UK. We also delivered an event that has set such a high standard for future World Gymnastics Championships events to aspire to.”

Simon Morton, Chief Operating Officer at UK Sport, said: “The 2015 World Gymnastics Championships in Glasgow was genuinely a pioneering event that set new benchmarks in the way this inspiring sport is showcased.

“Its success demonstrated the enduring power of hosting big sporting events in the UK, with packed crowds, outstanding British athletes, many of whom went on to make the nation proud at Rio 2016, and an incredible economic impact."

On the evening of the 21^st of November 2016 IAEH (International Association of Event Hosts) members met in Glasgow after a day of activities at the Host City Conference. The closed meeting happened at a private room at the Corinthian Club in the city.

Steering Group members from six of the founding organisations were represented at the meeting: London & Partners, New Zealand Major Events, Fáilte Ireland, Visit Tampere, Canadian Tourism Sport Alliance and EventScotland. Iain Edmondson, from London, chaired the meeting, which also included other invitees from Finland and Ireland.

The IAEH members attending were: Iain Edmondson, London & Partners; Devorah Blumberg, New Zealand Major Events; Rick Traer, Canadian Sports Tourism Alliance; Perttu Pesa, Visit Tampere; Edel Mitchell, Fáilte Ireland; Stuart Turner, EventScotland; Emma Wilson, EventScotland; Saara Saarteinen, Visit Tampere; Saila Machere, City of Helsinki Sport Department; and Azeta Seery, Fáilte Ireland.

Updates on membership, content sharing and partnerships were the main points on the agenda. Future meetings and further actions were also discussed. IAEH is actively signing up new members and establishing partnerships to share expertise via its network and online portal (www.eventhosts.org).

Since the last formal meeting of IAEH, in August 2016 at Rio de Janeiro during the Olympic Games, the number of IAEH members has doubled. The Association now has 20 members representing cities, regions and countries across the world. Glasgow Life, represented by Ian Hooper, joined the Association during the Host City Conference and further members, including representatives in Asia and Africa, are expected to be confirmed in the near future.

Members will next be attending the International Sports Convention in Geneva, Switzerland on the 7^th of December 2016, and the next formal meeting of the Association will be the Annual Forum scheduled to be held on 3^rd & 4^th April 2017 in Aarhus, Denmark.

Many of the leading decision makers in the events sector gathered in Scotland in recent days, as the World Anti-Doping Agency (WADA) and annual Host City conferences took place in Glasgow.

In a first for WADA, one of the most important bodies in sport, the decision was taken to hold its Executive Committee and Foundation Board meetings at the Scottish Exhibition and Conference Centre from 19-20 November.

Around 100 delegates attended the weekend-long event, among whom were members of the International Olympic Committee, International Sports Federations and National Olympic Committees, to discuss how to combat doping in international sports. 

The event, supported by VisitScotland’s Business Events team, reflects Scotland’s world-wide reputation as the deliverer of successful major business events and conferences and a world-leader in staging sporting events.

This occasion was closely followed by the annual Host City 2016 conference, where hundreds of event owners, city representatives and suppliers from across the globe enjoyed a busy programme, including top-level speakers from some of the most influential organisations across the spectrum of sporting and cultural events.

The event at the University of Strathclyde’s Technology and Innovation Centre, from 21-22 November, is well established as the perfect opportunity for cities and event owners to network with and learn from peers in the business of bidding for and hosting cross-sector events, from mega sporting occasions to live entertainment and congresses.

Paul Bush OBE, VisitScotland’s Director of Events, said:  “The decision by both WADA and Host City to bring these crucial and high-profile conferences to Scotland at this time is representative of our status as the Perfect Stage for events of all varieties.

“Scotland has a wealth of state-of-the-art facilities which allow us to host major conferences year round, generating significant value for the national economy, and I am delighted we continue to offer the ideal solution for many of the world’s most important organisations.”

“In its third year, Host City conference and exhibition is firmly established as the leading international meeting of cities and sports, business and cultural events. We are delighted to see Host City continuing to grow in Glasgow, Scotland,” said Matthew Astill, CEO of Cavendish Group and Host City.

Leading figures from the world of sport governance and major event ownership convened in Glasgow on Monday and Tuesday for the Host City 2016 Exhibition and Conference to discuss how to attract and host secure and engaging sports, business and cultural events.

It was also announced that an additional “Host City Asia” event will take place in Beijing on 18 October 2017. 

“In its third year, Host City conference and exhibition is firmly established as the leading international meeting of cities and sports, business and cultural events. We are delighted to see Host City continuing to grow in Glasgow, Scotland,” said Matthew Astill, CEO of Cavendish Group.

“In response to incredible market demand, we are pleased to launch an additional Host City Asia event in Beijing in 2017, where international event owners and suppliers will meet Chinese and Asian hosts and investors.”

Speaking at Host City 2016, Wang Dong, Vice President of Chinese sports media company Alisports: said “This is the spring of the Chinese sports industry… we want to get more people involved in the beauty of sport.”

Host City is the largest and fastest growing international meeting of its kind. At the third edition, the topics of future major events and integrity of sport were high on the agenda.

In his opening keynote address heading up a list of world-class speakers, Sir Craig Reedie CBE, IOC member and president of the World Anti-Doping Agency talked about how in an ever-more competitive field, hosting events is a “very active place” in contrast to the major multi sports events like the Olympic Games and the Commonwealth Games who, he said, have struggled to attract bid cities in recent years.

During the first panel discussion on the topic “What does future hold for major events?” Dimitri Kerkentzes, deputy secretary general, BIE (World Expos) said: “World Expos cannot be viewed from home. They must have participation and support from the public… We need to ensure that the event will benefit people from the host cities, and that it doesn’t leave white elephants behind.”

Simon Clegg CBE, Chief Operating Officer, World Expo Dubai 2020 highlighted the large ticket sale expectations and expansive physical set-up of World Expo Dubai 2020.

Francesco Ricci Bitti, President, ASOIF (Association of Summer Olympic International Federations) said: “The tangible and intangible impacts of sporting events on the community are very important.

"We need to be cautious about the fairness of the bidding process.”

He also commented that the level of flexibility afforded by the new bidding rules set out in IOC’s Agenda 2020 programme of reform needs to be carefully considered, saying “Changing venues from the bid book is taking it too far."

Sarah Lewis, Secretary General of the international Ski Federation (FIS) and the Association of Olympic International Winter Federations (AOIWF) said: “It is necessary to maximize the usage of existing facilities that would change the focus on having compact events. Compact events are convenient but don’t offer the best legacy opportunities”. She said “multi-city and multi-country events may be the future”.

Paul Bush OBE, Director of Events, VisitScotland said: “The benefits of hosting major events are both hard and soft. The soft benefits, which you have to articulate very carefully, are becoming very important.

“The importance of transparency in the bidding process is crucial right now and is growing every year”.

The issue of good governance was further explored in the following panel session on “Has sport lost its integrity and how can it win confidence back?”

Dr. Bridget McConnell CBE, Chief Executive, Glasgow Life said: “A city’s values must shape and drive what you bid for and how you do it. If you lose public confidence in sport integrity you lose countries and cities bidding.”

When asked whether cities would turn their back on hosting events that can’t prove their integrity, she said “I can certainly say this of Glasgow. We would not want to be connected to any sport that had major controversy associated with it”.

Yves Le Lostecque, Head of Sport, European Commission said “In Europe we are defending values and we have to promote them. Integrity and governance are key parts of the EU mandate for sports. Our member states are keen to have the values maintained and we can help through policy cooperation and financial support.”

Adam Pengilly, IOC Member, VP of International affairs, International Bobsleigh & Skeleton Federation (IBSF) said: “Sport has an inherent value. The Games is loved all over the world… but sports politicians are sometimes lowly viewed.”

He also said "the perception of sport as a utopia needs to be changed. We need to be more realistic when looking at it".

Risto Nieminen, President, Finnish Olympic Committee said: “We need to create standard for doping control that spans across all countries” and added “business and entertainment are not the basis of sport. Instead, inspiration, well-being, optimism, and happiness.”

Ignacio Packer, Secretary General of children’s rights charity Terre des Hommes said: “The sport sector is opening up increasingly to the human rights sector”. He also questioned the tendency to limit the definition of “success” in hosting events to financial outcomes. “We believe that success is about people”. Ignacio also commented on his participation at the Host City Conference saying “I like coming to Host City because I am not with usual colleagues. I learn a lot here.”

The delegates, which included several IOC members, were also addressed by senior figures involved in bidding for the 2024 Olympic Games from Budapest, Los Angeles and Paris.

The Host City brand began life in China in 2003 as a bilingual magazine for the Beijing Organising Committee of the Olympic Games. The Deputy Mayor of Beijing in 2009 presented the CEO of Cavendish Group with the “Great Wall Friendship” award in recognition of Host City’s role in bringing foreign technology content to China and creating an Olympic infrastructure partnership.

Cavendish Group is also known as the owner of the ICC (www.internationalcapitalconference.com ), China’s largest outbound investment event that is now in its seventh edition.

Host City’s Editorial and Conference Director Ben Avison said: “China is investing $850bn in sports by 2025 and is looking for global partners to develop its entertainment and cultural sectors. Host City Asia provides the platform to connect the international industry with this booming market.”

All the Host City 2016 Conference keynote addresses and plenary session content be streamed at www.hostcity.com/hc2016/audio – provided by sound-sharing platform audioBoom.

Glasgow prepares to welcome a unique collection of city and government leaders, cross-sector rights holders, event owners and suppliers to explore the challenges and benefits of bidding for major global events on 21^st and 22^nd November.

Sir Craig Reedie CBE, President of the World Anti-Doping Agency will give a keynote address on Monday morning followed by other headline speakers Jean-François Martins, Deputy Mayor of Paris and Angela Ruggiero, IOC Executive Board Member.

Prof. Dr. Ugur Erdener, President of the World Archery and NOC of Turkey and Vice President of the IOC will give a keynote address on “Rio 2016 and Beyond: How Events Showcase Cities” and Attila Szalay-Berzeviczy, Chairman of Budapest Olympics Foundation will address the topic “Creating Safe and Engaging Events”.

Other speakers include Francesco Ricci Bitti, President, ASOIF (Association of Summer Olympic Sports Federations); Sarah Lewis, Secretary General, FIS and AOIWF (Association of Winter Olympic Sports Federations); David Grevemberg, CBE, CEO, Commonwealth Games Federation; Dimitri Kerkentzes, Deputy Secretary General, BIE (World Expos) and Yves Le Lostecque, Head of Sport, European Commission.

The format of Host City 2016 is structured into separate segments with Day One dedicated to panel discussions and keynote addresses including ample opportunities for networking and a dinner reception in the evening. After three opening plenary sessions on Day Two, participants will split into concurrent roundtables discussing “Hosting Opportunities: How to Make Your City and Event Stand Out” and “Delivery and Legacy: How to Maximise Sustainability, Security and Revenues” which will be interactive sessions actively encouraging audience participation.

Other topics on the agenda include:

• What Does the Future Hold for Major Events?
• Has Sport Lost Its Integrity And How Can It Win Confidence Back?
• Building Sports and Entertainment Brands; China’s Investment Strategy
• Transformations in Multi-City and Multi-Sports Events
• A Safe Pair of Hands: How Cities Can be Secure Hosts
• Creating Entertaining Experiences for Visitors
• Making Event Infrastructure More Sustainable
• Business Events and Economic Development

For further information about Host City 2016 please visit www.hostcity.com or contact Ben Avison, Editorial and Conference Director, Host City ben.avison@hostcity.com.

Football coaching legend Sir Alex Ferguson helped kick-off Glasgow’s UEFA EURO 2020 preparations at the official launch of the Host City branding in the Science Centre on the banks of the River Clyde on Tuesday.

"I was fortunate enough to play on that famous Hampden Park pitch as a young player, to watch the legendary Real Madrid side that came to Glasgow in 1960, and can look back fondly at cup final successes there as manager of Aberdeen," said Sir Alex. "I look forward to Hampden being a key part of a historic UEFA EURO 2020."

Glasgow is one of 13 cities that will play host to matches at UEFA EURO 2020 to commemorate the 60th anniversary of the championship.

The Scottish Football Association, Scottish Government, Glasgow City Council, Hampden Park Ltd and EventScotland are working in partnership to plan and deliver Glasgow and Scotland’s part in UEFA EURO 2020.

Stewart Regan, chief executive of the Scottish FA, said "People make Glasgow and Glasgow will make EURO 2020. Now as a UEFA EURO 2020 host city venue, Hampden Park will welcome new heroes to Glasgow and help create the next chapter in the long and illustrious history of our game."

Hampden Park will play host to a Group Stage and a Round of 16 match for the championships.

Paul Bush OBE, VisitScotland’s Director of Events, said: “Scotland has demonstrated its capacity as the perfect stage for events on numerous magnificent occasions in recent years, and hosting these crucial UEFA EURO 2020 matches will build upon our sterling reputation as a world-leading host nation.

“We are delighted Hampden Park is set to play such a pivotal role during this landmark tournament, and look forward to further footballing history being made here in Scotland in 2020.”

Glasgow joins London, Rome, Baku and Bucharest in having revealed their host city logos, and ceremonies are scheduled to take place in the remaining cities – Amsterdam, Bilbao, Brussels, Budapest, Copenhagen, Dublin, Munich and St Petersburg – in the weeks to come.

"Glasgow enjoys a proud reputation as one of the world's great footballing cities," said Glasgow city council leader Frank McAveety. "The 'Hampden Roar' is legendary among visiting football fans from every nation. As a city, we recognise the value of football and major sporting events."

The UEFA EURO 2020 visual identity sees each of the 13 city logos feature a single iconic bridge from the city in question – acting as a symbol of connection between the various venues. Glasgow's logo incorporates the impressive Clyde Arc – affectionately known to Glaswegians as the Squinty Bridge – which spans the River Clyde.

In a message to Glasgow, UEFA President Aleksander Čeferin underlined the widely-held view that UEFA EURO 2020 would be "a unique and memorable tournament in a variety of different ways."

"What better way could there be to celebrate football," he added, "than to take the EURO final tournament for one single occasion to all four corners of the continent?"

Hampden Park hosted the classic 1960 European Cup final which saw Real Madrid beat Eintracht Frankfurt 7-3, and was the setting in 2002 for a wonder goal by Zinédine Zidane that gave Madrid UEFA Champions League success in the final against Bayer Leverkusen.

"This is a unique opportunity for Glasgow and Scotland to host matches as part of this prestigious championship," said the Scottish government's secretary for culture, tourism and external affairs, Fiona Hyslop. "It is likely to have a significant economic impact, not just for Glasgow, but for Scotland as a whole."