At Host City Asia, international event owners meet Chinese and Asian destinations and investors.
Host City Asia highlights the issues and opportunities facing everyone in the major events business. Asia is fast becoming the world’s largest event market.
China is investing $850bn in sports by 2025 and is looking for global partners to develop its entertainment and cultural sectors. Three Olympic Games are taking place in Asia over the next six years.
Several mega events including three Olympic Games – PyeongChang 2018, Tokyo 2020 and Beijing 2022 – are taking place in Asia over the next six years. Cavendish Group, which originally launched Host City in 2003 at the request of the Beijing Organising Committee and which owns China’s largest outbound investment event, the International Capital Conference, is ideally placed to connect the global events sector to these opportunities.
Taking place in Beijing on 18th October, Host City Asia will bring together international event owners and Asian destinations, investors and suppliers for mutual insight and strategic relationship building. Host City’s highly regarded conference programme includes top-level speakers from the most influential organisations worldwide, alongside representatives from businesses with experience of all aspects of event hosting.
With a mix of panel discussions, keynote addresses and case studies on the theme of “New Audiences through Sports and Entertainment”, Host City Asia highlights the issues and opportunities facing everyone in the major events business.
Host City Asia overlaps with the 8th International Capital Conference (ICC), which has significant focus on China's growing content economy - the emerging Chinese middle class with increased spending power and an interest in Culture, Travel, Tourism, Entertainment and Sports
Conference themes are subject to change.
- Asian strategies of investing in sports and events
- China’s transition to the content economy
- Engaging new consumers through digital media
- Mega Events in Asia and the global industry
- How cities can become cultural meccas
- Sports globalisation: which sports are growing in Asia and where do opportunities lie?
- How to attract business events as part of a destination marketing strategy