Featuring on the Olympic programme is still an incomparable way of capturing global attention, but sports will need more than this to hold attention and appeal in today’s crowded market.
[Source: SportAccord] SportAccord 2019 is delighted to confirm its HealthAccord conference: The Power of Sport – The Power to Change will take place on Tuesday 7 May 2019 from 09:00-12:30.
The President of the Jordan Olympic Committee (JOC), HRH Prince Feisal Al Hussein, has launched a national communications initiative to boost sports participation among Jordanians.