Five cities have submitted their application files for the Winter Olympic Games by the deadline of Friday 14 March. The IOC Executive Board has until 9 July to select the successful candidate cities.

While safety concerns have exerted a major influence on recent hosting decisions, individuality will the critical factor for future host cities, IOC Executive Board member Prof. Dr. Ugur Erdener told HOST CITY.

The pool of applicants – Krakow, Oslo and Almaty, Lviv and Beijing – presents a strong emphasis on growth markets, with only one Western European city and none from America. This is particularly notable given that the 2022 Winter Olympic Games will be preceded by two editions in new territories.

“There was a very successful organisation in Sochi and everybody was very happy being there,” Erdener told HOST CITY. “It was one of the very best Olympic Games organised. The next Winter Games will be held in PyeongChang, and now we have potential candidates from Europe and Asia again.

“We will have to see their applicant files, their projects and some of their explanations and then we can have some ideas. At the moment we don’t have any idea of the projects details, budget et cetera.”

Under the new leadership of Dr Thomas Bach and his revitalised top table, the IOC is keen to uphold the value of its flagship events. “The Olympic Games is the top priority for the IOC and the Olympic Movement,” Erdener said.

However, this does not necessarily give an established, known host like Oslo an advantage. The IOC will always be interested in something new to promote.

“It should be a unique activity; it is very important that all Winter, Summer and Youth Olympic Games should be unique – this is very important for the IOC,” said Erdener. 

“We have to be more attractive, especially for TV – because TV is the most important factor for all kinds of sports facilities, especially for the Olympic Games.”

As President of the Turkish Olympic Committee, Erdener led Istanbul’s bid for the 2020 Olympic Games. “I congratulated my friends in the Tokyo team; it was a very fair competition and there was only one place for the winner for 2020.

“After having seen some delays in Rio 2016 project, probably some of our colleagues thought that a safe city would be better. As we all know, still there are some discussions about Rio project.”

IOC members will vote for the host city of the 2022 Olympic and Paralympic Winter Games during the IOC Session in Kuala Lumpur on 31 July 2015.

Prof. Dr. Erdener is also president of the World Archery Federation and president of the Organising Committee for SportAccord Convention, which takes place in Belek, Turkey from 6-10 April.

For the full exclusive interview with Prof. Dr. Erdener, register for HOST CITY and make sure you get the next issue.

Countries interested in hosting a FIFA event are now spoilt for choice. FIFA has invited its 209 member associations to register their interest in the Women’s World Cup 2019, Club World Cups from 2015 to 2018, Beach Soccer World Cup 2017, U-17 Women’s World Cup 2018 and the U-20 Women’s World Cup 2018.

With women’s football growing in popularity in recent years, FIFA will be particularly hopeful of a large number of members applying to host the Women’s events. “The development of football for girls and women remains one of FIFA’s top priorities,” it said in a statement on Thursday.

FIFA said it would prefer the Women’s World Cup and U-20s World Cup events to be hosted in one country. “In principle, FIFA would prefer the FIFA Women’s World Cup 2019 and the FIFA U-20 Women’s World Cup 2018 to be hosted and organised by the same member association.”

The Women’s World Cup 2019 will involve 24 teams, while 16 teams will compete in the U-20 Women’s World Cup 2018. 

“The FIFA Women’s World Cup has grown significantly in stature and significance over the last few editions. Now with 24 teams, it enjoys the second-biggest profile of all FIFA’s flagship events,” FIFA said.

“The FIFA U-20 Women’s World Cup is the second most important women’s FIFA event. The so-called ‘springboard for the stars’ tournament serves as a staging post towards the FIFA Women’s World Cup, not only for players but also for the hosts.” 

The Women’s World Cup 2010 in Germany holds the attendance record of 395,295 spectators, achieving an average global in-home audience per live match of 2.8 million. 

The bidding timeline for these women’s competitions requires the member associations that wish to host these events to submit a declaration of interest by 15 April 2014. The deadline for delivery of the hosting agreement together with all the signed bidding documents is 31 October 2014, with the final decision on the hosts currently scheduled to take place at the first FIFA Executive Committee meeting in 2015.

Club World Cups

After successful editions of the Club World Cup in the United Arab Emirates, Japan and Morocco – which will also host the 2014 edition– FIFA has also opened the bidding processes for the 2015-2016 and 2017-2018 editions. Two host nations will host the events for two years.

Member associations that are interested in hosting the event are invited to submit a declaration of interest by 30 March 2014. The complete set of bidding documents has to be provided by 25 August 2014 and the Executive Committee will select the host in September 2014.

Beach Soccer World Cup

2017 will mark the ninth edition of the biennial Beach Soccer World Cup. Sixteen teams will participate in the ten to 12 day final competition, which requires just one stadium. “The location of the venue should reflect the sun, sea and sand of the Copacabana beach, the birthplace of beach soccer,” said FIFA.

Member associations should declare their interest in the Beach Soccer World Cup by 15 April 2014 and submit their definitive bids, including all signed bidding and hosting documents, by 1 October 2014. The host will be appointed by the Executive Committee at its meeting in December 2014.

The International Rugby Board (IRB)’s elite international Rugby Sevens events have attracted an unprecedented level of interest from potential host nations. 

As the expression of interest deadline closed on February 28, 25 Unions formally confirmed their interest in hosting a round of the HSBC Sevens World Series from the 2015/16 season. Fourteen Unions are also interested in hosting the men’s and women’s Rugby World Cup Sevens in 2018.

The level of interest underlines the global appeal of the newest Olympic sport. IRB Chairman Bernard Lapasset said: “This unprecedented response truly reflects the enormous prestige and appeal of Rugby Sevens in the global sporting market place ahead of our Rio 2016 Olympic Games debut.

“The submission features a blend of interest from every continent and includes existing and emerging Rugby markets. It reaffirms Rugby Sevens as a young, exciting and thriving sport that is reaching out, engaging and inspiring new audiences around the world.

"International Rugby Sevens is truly competitive, showcasing great skill and speed to full, vibrant stadia and strong and ever-growing global broadcast audiences and that is why we believe that Rugby Sevens will be a great fit for the Olympic Games and also why the Olympic Games will be great for Rugby.

“We look forward to collaborating with each interested party as we look ahead to the next phase of the process.”

The deadline for tender submissions for Unions interested in hosting Rugby World Cup Sevens 2018 need to submit tenders by 5 December 5 2014, with the IRB Council selecting the winning bid at its May 2015 meeting.

The deadline for formal tender submissions for hosting a Sevens World Series tournament is set for 27 June, 2014 and the 2015/16 Series hosts will be selected by IRB EXCO in October 2014.

The dual process follows a detailed strategic review of Rugby World Cup Sevens and the Sevens World Series hosting models and key overall considerations include growing hosting and participation opportunities for the 119 IRB Member Unions, tournament format, increasing Sevens-related global commercial model values, and for the series specifically, the number of events in the calendar. 

The full list of Unions that have expressed an interest to tender for IRB Sevens World Series 2015/16 is: Argentina, Australia, Brazil, Canada, Chile, China, England, Fiji, France, Germany, Hong Kong, Japan, Kenya, Netherlands, New Zealand, Portugal, Russia, Scotland, Singapore, South Africa, Spain, Switzerland, United Arab Emirates, USA, Wales. 

The list of Unions that have expressed an interest to tender for Rugby World Cup Sevens 2018 is: England, Fiji, France, Hong Kong, Netherlands, New Zealand, Portugal, Scotland, Singapore, South Africa, Spain, United Arab Emirates, USA, Wales.

The bidding process for the 2023 Rugby World Cup has yet to be announced but several countries have already expressed an interest, with key figures in Ireland and Argentina speaking out on the subject over the course of the week. 

Leo Varadkar, Minister for Transport, Tourism and Sport said in an interview with Newstalk that hosting the World Cup would be an achievable target for Ireland, with “at least 50/50” chance of winning a bid.

“It’s probably the biggest thing that Ireland can do, as a small country. You could never really have the Olympics in Dublin; we wouldn’t be able to do the Euros, but we could do the Rugby World Cup.

“New Zealand, which has inferior infrastructure, fewer people and is further away from the big rugby markets did really well.”

Varadkar also stressed that an Irish Rugby World Cup would be a profitable one. “There is a cost of upgrading some of the stadiums… and you do have to pay the IRB a big fee to host it – somewhere in the region of EUR 120m. If we can get more people than came to New Zealand then we can bring in the region of EUR 200m in tax revenues.”

The International Rugby Board (IRB) has not yet set its fees and the bid process is not expected to be launched until later in the year. Nonetheless, countries are positioning themselves early to bid for the event. 

Argentina’s IRB Council Representative Agustin Pichot confirmed in December 2013 that his country would bid for the 2023 event. England player Paul Tait is another longstanding proponent of an Argentinian Rugby World Cup as a way of internationalising the sport.

“With growth comes progress and for international rugby this has seen an increased awareness outside of the traditional strongholds,” Tait wrote on his blog this week. “The landscape will continue to evolve and having Argentina host Rugby World Cup 2023 would contribute to this by directly rewarding excellence and encouraging progress.”

Recent editions of the Rugby World Cup have loosely alternated between Southern and Northern hemispheres. The 2023 edition will follow two northern editions: England 2015 and Japan 2019. 

Whether the IRB will consider a FIFA-style continental rotation policy remains to be seen. The Rugby World Cup is the IRB’s main breadwinner, accounting for more than 90 per cent of revenues. 

And with the IRB investing more than £330m worldwide between 2009 and 2016, a solid financial return from the World Cup will be seen as a major priority to enable the development of the sport internationally – wherever the event is hosted.

Other nations interested in hosting the 2023 World Cup include South Africa, France, Australia and Italy. 

"Enormous prestige"

Speaking to HOST CITY from the IRB’s Dublin headquarters, head of communications Dominic Rumbles said “We are delighted that there is such a strong level of initial interest in hosting Rugby World Cup 2023.”

“To see such interest before the tender process has been launched further underscores the enormous prestige of the Rugby World Cup brand in the global marketplace.”

Explaining why there is such interest, he said: “Increasingly, governments and local agencies are seeing the event as a strong economic, trade, tourism, profile and feel-good platform and a means to inspire young people to get active, which is great.”

This view is backed up by Varadkar. “The most important thing from a government point of view is participation,” he said.

“More people are participating in sport than in the past – it’s around 47 per cent now, which is a big improvement. There are health benefits, psychological benefits and there are social benefits, and that’s why governments get involved in sports.”

Speaking to delegates at a Bandon Rugby Football Club event on Thursday, MEP Sean Kelly said a Rugby World Cup bid is “an opportunity for Ireland and we should do all we can to seize it.

“It could be a hugely historical all-island event, with massive economic and tourism benefits.”

The former president of the Gaelic Athletic Association emphasised the strength of the country’s infrastructure – a key consideration in evaluating bids for major sports events. 

“Ireland has excellent sporting facilities and proven ability to successfully host major sporting events, such as the Special Olympics,” said Kelly. 

“Ireland could easily accommodate the 377,000 or more visitors that the Rugby World Cup would bring to the country.”

The International Olympic Committee is reviewing its bidding procedure, with a renewed emphasis on the social, environmental and developmental goals of the bidding city and its country, Gilbert Felli confirmed on Thursday.

Speaking at the SportAccord Convention in Belek, the IOC’s Director of Olympic Games said: “The idea is that we want to shift the focus a little bit, in a way that we encourage potential candidate cities to tell us how they see the Olympic Games fitting best in their social environment, their long term development plans, with regard to sports and general infrastructure, to environmental protection – to get more diversity into the bidding procedure.”

Felli’s comments expand on the “Olympic Agenda 2020”, a key theme of which is to communicate the value of bidding for and hosting the Olympic Games.

The current two-phase procedure is being reviewed “to make sure the IOC does not ask too much too soon”. Concerns have been raised that too much information is requested at the applicant phase, deterring potential applicants. 

The reviewed process will also mean that information requested will be more focussed on the long term goals of the applicant, rather than on the event itself. “And in the end, to have it less a tender for a franchise and more an invitation to Olympic Games on the background of the culture and the perception of a sustainable development in the future host country,” said Felli.

Other proposals to broaden the appeal of bidding include reducing and controlling costs for bid cities, the possibility of joint bids from several cities in two or more countries, and reviewing the IOC’s requirements “to see how the Olympic Games could be awarded to cities in new territories and emerging economies”.

As a distance swimmer, Janet Evans broke seven world records and won five Olympic medals. But she is in a different kind of race now, as vice chair and director of athlete relations at LA24 – the bid committee for Los Angeles.

Los Angeles is one of four cities bidding for the 2024 Olympic Games, along with Budapest, Paris and Rome. How these cities interpret Olympic Agenda 2020, the IOC’s “strategic roadmap for the Olympic movement”, will be crucial to their success.

Evans spoke with Host City at SportAccord Convention about how her city’s ambitions are aligned with those of the International Olympic Committee (IOC).

Use what you already have

A primary challenge for cities bidding for and hosting the Olympic Games is to have venues that are used an on-going basis in the city, while also being optimised for Games time. 

This is not only a logistical issue but also a financial and reputational one – so much so that the IOC, which holds the rights to the Olympic Games and brand, has placed venue sustainability at the heart of its strategy. 

The first of the 40 recommendations of Olympic Agenda 2020 states “The IOC to actively promote the maximum use of existing facilities and the use of temporary and demountable venues.”

Evans says, “It’s interesting that 97 per cent of our venues will be built before 2024 irrespective of our bid. A lot of new venues are already going up for various sporting events within southern California. The only permanent venue we’d have to build would be a new kayak venue.”

The iconic Los Angeles Memorial Coliseum served as the Olympic Stadium in 1932 and 1984 and would take centre stage again in 2024. Over the years the venue has hosted NFL, Major League Baseball, soccer and entertainment events in addition to regular sporting events staged by its owner, the University of Southern California (USC).

USC Athletics is funding a US$270m renovation of the Coliseum that is planned, Evans says, “irrespective of our bid”. These works are scheduled to take place between 2017 and 2019.

Another big conundrum for host cities is how to accommodate athletes during the Games. As with sports venues, possible solutions include building for legacy use, or using temporary or existing facilities. LA24 has opted for the latter, arranging for USC and the city’s other big university, UCLA, to accommodate athletes on its campus during the Games. 

“It’s a great place for athletes as there are a lot of training facilities,” says Evans. “A lot of our athletes in the US come through the university training system so we are very pleased with our choice of UCLA.”

Listen to the IFs

Another challenge faced by Olympic bidding and organising committees is to make sure their venue plans are in line with the priorities of the international federations (IFs) that govern Olympic sports. Many IFs have expressed frustration with the Organising Committee of the Olympic Games (OCOG) for Rio 2016, with construction running behind schedule. 

Olympic Agenda 2020 sets out to avoid this happening in future by determining to “enhance the role of the IFs in the planning and delivery of the Olympic competitions, including the study of transferring technical responsibilities from the OCOGs to the IFs.”

Evans says having most of the venues already built enables LA24 to focus on engaging with IFs during the bidding phase; and events like Host City and SportAccord Convention give bidding cities the opportunity to do so.

“It’s wonderful to be here to listen and learn and understand what federations would like to see in a bid and help bring that into our bid and understand things,” says Evans.

Between January and April 2016, Evans and LA24’s sports director Doug Arnot met with all 28 Olympic IFs to ask them about their priorities for their sports. “It was a real listening and learning exercise, so we could go home and take that back to our team and say, here’s what this IF would really like to see.

“And another thing we feel is that if and when we win the Games, since our venues are built, we can spend seven years working not only on venues and upgrades but also on making the athlete experience great. So I think the sustainability of LA and the fact that our venues are built is really powerful.”

Athletes at the heart

Another key aim of Agenda 2020 is to “put the athletes’ experience at the heart of the Olympic Games”. This is the Evans’ main area of focus now –  “I know that’s what President Bach wants to see,” she says.

To achieve this, she is tapping into the US’s enviable network of Olympians and Paralympians – not just US natives but also Olympic alumni who have competed for other countries in the Games and now live in the US.

LA24 is running a road show of “Athlete Town Hall” meetings. “We want to ask for the input and advice of athletes. We felt there was no better way to receive that input than to speak to them in person.

“We are looking for opinions and advice and things that we can make better and things that were loved by the athletes.”

The first Athlete Town Hall meeting was in the Miami and Fort Lauderdale area of south Florida in early April. LA24 is to conduct between 12 and 15 of these meetings over the course of 2016 in cities throughout the US.

“We see this as a national bid, not just a bid for the state of California or the city of Los Angeles. It’s a bid from our entire country to bring the summer Games back to the US for the first time since 1996.”

Culture and creativity

Another aim of Agenda 2020 is to achieve a “further blending of sports and culture”. Los Angeles is famed for its entertainment industry, but Evans says this is just one part of the mix. 

“I think Los Angeles is in a true renaissance. We have US$88bn of infrastructure going into our new transport system, in our airport; our city is changing everything – it’s vibrant and hip. We have this great accumulation of the entertainment world as well as technology and creativity.

“I believe if we have the honour of hosting the Games there are so many interesting things we could do to help promote sport and bring youth into the Games. Los Angeles is a mecca of creativity, of innovation, of change and I think that’s evident when you come to our city.”

Recent allegations and revelations of doping and bribery in some Olympic sports are a reputational threat to the Games. Asked what LA24 can do to safeguard against these threats, Evans says “I think there’s a lot of joy and positive things that are in this movement. That’s what we all believe in – I believe in the Olympic movement and what it does for future generations and in what athletics can portray to the world. 

“We want to bring the positive – I want to find out what the athletes can bring to other people. I want everyone to experience the Olympics for what they really are, which is what I see as the Olympics, which is this great celebration of humanity, peace and friendship and continuity.

“So I think that’s what we need to remember: the Olympics are an incredible movement and I’m just proud to be a small part of it.”

[Source: British Cycling] In a historic milestone, the world’s biggest bike races, the Tour de France and Tour de France Femmes avec Zwift, will both take place in the UK in 2027, marking the first time both the men’s and women’s Grand Départs will take place in the same country (outside France).

England, Scotland, and Wales are all set to host stages of this famous event in 2027, making it the largest free sporting spectacle in British history with millions expected to line the streets for the return of the Tour de France, and to witness the first ever staging of the Tour de France Femmes avec Zwift in the UK.

The men’s Tour de France will begin in Edinburgh, Scotland. Further route details for both the men’s and women’s 2027 Grand Départs will be announced in the Autumn, with the focus on maximising the opportunity to showcase Britain’s diverse landscapes alongside the nation’s enthusiasm for cycling and inspiring as many people as possible through the event.

As a key part of this, a landmark social impact programme will be delivered as part of the build-up to the 2027 Tour de France and Tour de France Femmes avec Zwift Grand Départs. The ambitious programme will deliver long-lasting benefits for thousands of people across the country by tackling inactivity, improving mental wellbeing, boosting economic growth and supporting communities to thrive.

The return of Tour de France to the UK is the result of an ambitious and collaborative effort from key partners, including British Cycling, UK Sport, UK Government, Scottish and Welsh Governments, and event stakeholders in a strategic win that will drive lasting benefits for the sport and everyone who rides a bike.

The last time the men’s Tour de France graced British shores was in 2014 when crowds of people cheered from the roadsides of Yorkshire and London for three unforgettable stages, following the race’s previous visit to the UK in 2007. With its return in 2027, the event offers an unparalleled opportunity to inspire a new generation of cycling fans and riders while boosting cycle tourism right across the country.

Christian Prudhomme, General Director, Tour de France, said: "The Tour de France and the UK share a rich history, and I am delighted to bring the Grand Départ to the country in 2027. Britain has always welcomed the Tour with enthusiasm and pride, and this collaboration across England, Scotland, and Wales promises to make the event even more special."

First Minister of Scotland, John Swinney, said: “It is a tremendous honour to welcome the Tour de France to Scotland. We know it is one of the most iconic and inspiring contests in sport, and that Scotland provides the perfect stage for major events. Hosting the Tour promises to be a unique opportunity to showcase our country to its many fans around the world as part of a timeline of incredible sporting events in Scotland from 2026 to 2028.”

First Minister of Wales, Eluned Morgan, said: “The Welsh stage of the 2027 UK Grand Depart promises to be a memorable experience for competitors and fans alike. Boasting stunning landscapes, warm and welcoming communities and an ever-growing fanbase of cycling enthusiasts, Wales will provide the ultimate challenge and a unique Welsh ‘Croeso’ for the world’s biggest cycle race.

“We will build on our successful track record of hosting road cycling events, ensuring the Tour De France has a positive and lasting impact on cycling in Wales, by showcasing Wales as a top international destination for cyclists and encouraging more people in Wales to get into cycling.”

Culture Secretary, Lisa Nandy, said: “The opportunity to host the Grand Departs of both the Men's and Women’s Tour de France will cement Britain's reputation as a destination for major international sporting events. This will stimulate growth, attract new visitors and leave a lasting legacy for athletes and fans alike.

“Staging the Tour de France Femmes in Britain for the first time will also be an historic occasion and inspire the next generation of female cyclists while supporting our mission of breaking down barriers for women and girls to get more involved in sport.”

Simon Morton, Director of Events at UK Sport said: “We set out to host the Tour de France and Tour de France Femmes because we believe that live sport is a fundamental part of our country’s social fabric, and that we should be hosting events that are accessible to people and communities across the country. This will be the biggest free spectator event ever hosted in the UK, offering the public front-row access to world class sport across villages, towns and cities. We can’t wait to share more details later in the year about this truly remarkable route.”

Jon Dutton OBE, CEO of British Cycling, said: "The return of the Tour de France Grand Départ to Britain is an exciting moment for cycling in the UK. Hosting both the men’s and women’s races together will be a first, and we believe it has the potential to inspire more people to discover the joy and benefits of cycling. This is not just about the race – it’s about creating a national moment that encourages healthier lifestyles, supports cycle tourism, and brings communities together."

To find out more information and keep up-to-date with the 2027 Grand Departs, please visit letourgb.com

[Source: SportAccord] SportAccord is delighted to announce that Istanbul, Türkiye, will host the SportAccord Convention 2025 from 9 to 12 June.

With the theme "Shaping the future of sport in a changing world”, the world’s most influential sports industry gathering will bring together key decision-makers to explore the evolving sports landscape and drive meaningful discussions on its future.

The SportAccord Convention is a unique gathering that provides sports business leaders access to all International Federations, the International Olympic Committee (IOC), future Olympic Games organisers, other multi-sport event organisers, and leading sport-related international associations, all in one location.

This year’s edition is particularly important, coming at a crucial moment of transition within the Olympic Movement and against the backdrop of significant geopolitical developments impacting the global sports industry.

Istanbul: a leading hub for global sport

The SportAccord Convention 2025 also marks a return to Türkiye, over ten years after the highly successful 2014 edition in Belek, Antalya. Spanning the two continents of Europe and Asia, Istanbul epitomises the event’s global significance, combining rich cultural heritage, world-class infrastructure and a pivotal role in international sport.

The award-winning Istanbul Congress Center (ICC) will host this year’s flagship event, offering state-of-the-art facilities for an exceptional delegate experience.

With Istanbul also set to host the 2027 European Games, bringing the world’s leading sports decision-makers to the city in 2025 will further solidify its position as a premier destination for major sporting events. The SportAccord Convention 2025 will serve as a key platform for stakeholders to connect, collaborate, and shape the future of global sport, while laying the groundwork for Türkiye’s continued sporting ambitions.

An unmissable opportunity for the global sports community

The SportAccord Convention 2025 will offer a unique platform for leaders in sport, business and governance to strengthen connections, exchange fresh perspectives and engage in high-level discussions on the future of sport. Full details of the conference programme will be announced soon, and delegate registration will open shortly.

Organisations looking to renew or establish partnerships with the SportAccord Convention, or secure coveted exhibition space next to the popular SportAccord Café, are encouraged to engage early.

For more details about the SportAccord Convention 2025 in Istanbul, please visit our event website sportaccord.sport.

Host City 2025 conference, exhibition and awards is set to return to Glasgow, Scotland on 1-3 December.

The conference and exhibition will take place at the Technology & Innovation Centre on 1-3 December, with the Host City Awards, building on the success of last year’s launch, taking place on the evening of 2 December.

This year’s conference programme will introduce a variety of fresh formats, including case studies and interactive workshops, focusing on sharing knowledge across the core areas of major event hosting and delivery.

Host City is the largest international meeting of major event owners, hosts, organisers and suppliers. Speakers at Host City include heads of organising committees, international federations, promoters, festivals and major congresses.

Matthew Astill, CEO of Cavendish Group said:  “Host City 2025 will provide our community of major event organisers, owners, hosts and suppliers with deeper and more varied opportunities for learning and business. We thank Glasgow and Scotland for their longstanding support of Host City.”

Susan Deighan, Chief Executive of Glasgow Life said: “Host City is always a fascinating and highly relevant exchange of knowledge, ideas, and best practice between event delivery professionals from around the world. Glasgow has a reputation for fantastic cultural, sports and business occasions so we’ll look forward to welcoming delegates to the city once again for the Host City Conference and Exhibition in December.”

Rob Dickson, Director of Industry and Events at VisitScotland, said: “The return of Host City to Glasgow and Scotland reinforces our reputation as world-leading events destination. The conference and exhibition provide the ideal platform for delegates from across the sport, cultural and business events landscape to come together and discuss the issues and trends facing the industry. We look forward to once again welcoming delegates from around the global back to Glasgow this December.”

Ben Avison, Conference Director of Host City said: “I look forward to presenting a refreshed agenda for the Host City 2025 conference and Awards, focusing on inspirational best practice in major sports, business and cultural events.”

The full agenda for Host City 2025 and details for the inaugural Host City Awards will be announced soon.  

For more information visit www.hostcity.com or email ben.avison@hostcity.com

EDITOR’S NOTES
 

About Host City
Host City is the event and media brand that connects the owners, hosts and organisers of major events.

Through its conference, exhibition, awards and online publishing platforms, Host City shares best practice within the international community of international sports, business and cultural events.

Host City events are renowned for the highest level of speakers, content and networking.

About Glasgow Life

Glasgow Life is a charity working for the benefit of the people of Glasgow. We believe everyone deserves a great Glasgow life and we find innovative ways to make this happen across the city’s diverse communities.

Our programmes, experiences and events range from grassroots community activities to large-scale cultural, artistic and sporting events which present Glasgow on an international stage.

Our work is designed to promote inclusion, happiness and health, as well as support the city’s visitor economy, in order to enhance Glasgow’s mental, physical and economic wellbeing.

About EventScotland

EventScotland, part of VisitScotland - the national tourism and events organisation for Scotland, works to make the destination the perfect stage for events by securing and supporting an exciting portfolio of sporting and cultural events. 

It provides funding opportunities and access to resources and information to develop the industry. By raising Scotland’s profile as a leading events destination, we hope to attract more visitors to our shores. 

It supports the delivery of Scotland’s National Events Strategy 2024-2035 which aims to build on the events industry’s many achievements to date. 

The strategy refresh has been shaped by, Scottish Government, VisitScotland’s Industry and Events Directorate, Scotland’s Events Industry Advisory Group (EIAG), Local Authorities, COSLA, Trade Union representatives, and those who responded to the consultation process. 

Find out more about Scotland's National Events Strategy 2024-2035. 

For further information about funding programmes and latest event news: 

• visit visitscotland.org/events 

• follow @EventScotNews on x.com 

• follow EventScotland on linkedin.com 

Host City: How do you see the esports events landscape evolving in the next five years, and what role does BLAST intend to play in shaping that evolution?

James Woollard: The esports events landscape is poised for further growth and evolution over the next five years, driven by the globalisation of the industry and the collaborative creation of new IPs between rights holders and publishers. As a key player in this environment, BLAST is uniquely positioned to shape the future of esports by leveraging its extensive experience and global reach.

With events spanning five continents and 11 countries this year alone, BLAST is at the forefront of bringing world-class esports experiences to diverse audiences worldwide. This global footprint not only highlights the universal appeal of esports but also underscores the importance of localisation and cultural relevance in engaging fans.

The collaboration between rights holders, such as BLAST, cities all over the world and game publishers, such as Valve, Epic Games and Ubisoft, is set to drive the development of innovative and immersive IPs. These partnerships will enhance the quality and variety of esports content, offering fans fresh and exciting experiences in different markets. BLAST’s commitment to fostering these relationships ensures that it remains a catalyst for creativity and growth within the industry.

The increasing interest from host destinations, sponsors, and media is a testament to the booming esports market – we only recently kicked off the 2026 and 2027 host destination process and have already received interest from over 40 cities, which helps showcase this demand and interest in esports events globally. Cities are eager to host major esports events, recognising the economic and cultural benefits they bring. Sponsors are keen to associate their brands with the vibrant and rapidly growing esports community, while media platforms seek to capture the attention of the dedicated and passionate fan base.

BLAST will continue playing a pivotal role in this evolution by setting new standards for event production, expanding its global presence, and driving innovation through strategic partnerships with cities and destinations. By doing so, BLAST will not only contribute to the growth of esports but also help shape a future where esports is celebrated and enjoyed by millions across the globe.

Host City: Could you talk us through the key considerations and criteria you use when evaluating cities or organisations during the bidding process?

James Woollard: When evaluating cities or organisations during the bidding process, we consider several key criteria. We look for locations where there is existing or growing audience demand and interest, ensuring a strong fan base, hype for the event and engagement. City support and involvement are also crucial, as is having world-class venues and infrastructure to host the event, and that can support our production. We also look for destinations that are a good cultural and brand fit for each event, making each one unique, characterful and memorable. Collaboration between destinations, cities and BLAST as the event owner and rights holder is also key. 

This approach has set us on course to stage world-class esports arena shows in 2025 in global event powerhouses such as Austin, Boston, Raleigh, London, Birmingham, Lisbon, Monterrey, Singapore, and Brazil as some of the stops on our world tour this year, among other leading (and some still to be announced, watch this space!) destinations.

Host City: When selecting a host city for an event, how much weight is given to factors such as the local esports community, and the potential long-term impact on regional esports growth?

James Woollard: A vibrant local scene, engaged stakeholders, and active grassroots organisations are invaluable, particularly from a sustainability and legacy perspective, allowing us to maximise cumulative impacts. We love partnering with local organisations and the community, as well as the city, to make each event impactful and special. 

However, we also relish the opportunity to visit new cities where esports is less established, and our leading events serve as a catalyst, stimulating growth in professional gaming and esports. BLAST events are a powerful stimulus, boasting between $30M to $100M USD of independently assessed economic impacts for hosts depending on the market, as well as a range of other tangible and less tangible benefits.

We aim to both reap the rewards of flourishing esports markets and sow the seeds in new ones.

Host City: Every city and venue is different – what kind of opportunities are there for smaller regions and cities to bid for BLAST events?

James Woollard: BLAST is thrilled to announce an unprecedented number of events and opportunities for prospective host cities, with 16 events planned for 2025, 20 in 2026, and a projected 25+ in 2027. This expansion includes events of all types, shapes, and sizes, offering a variety of opportunities for both repeat and new hosts. From iconic, premium arenas such as the Accor Arena in Paris, Moody Center in Austin, Wembley Arena in London, Etihad Arena in Abu Dhabi, and Singapore Indoor Stadium, to more intimate and unique venues like the MGM Music Hall in Boston, we are equipped to deliver award-winning events and productions tailored to cities and venues of all scales. Our creativity and enthusiasm for challenges drive us to bring new and exciting events to first-time esports hosts, and we promise to be a collaborative and committed partner throughout the process. 

We are also deepening and broadening our relationship with leading games publishers, meaning this breadth and depth of esports events and IPs (including some smaller and exclusive events) that we create and can offer to prospective cities will only increase.

Host City: How important is access to new or rapidly developing markets in your assessment of prospective hosts, and how do you balance this against practical and technical requirements?

James Woollard: Access to new or rapidly developing markets such as the US, China, Southeast Asia, India, Brazil, and the Middle East is crucial for the continued growth of the esports industry. These regions present significant opportunities to expand our audience and engage with new communities. However, it is equally important to balance this with practical and technical requirements. We listen closely to the community and our audience to ensure that our events meet our high standards and deliver a breathtaking experience. We relish the challenge of balancing events in fast-growing markets with those in established esports destinations, ensuring each event is both innovative and seamless.

Host City: What initiatives has BLAST implemented—or is planning to implement—to ensure sustainability and innovation in hosting esports events?

James Woollard: At BLAST, we prioritise sustainability by collaborating with local organisations, stakeholders, venues, and production partners. We focus on waste separation, using efficient LED screens, sourcing equipment locally to minimise shipping, and reusing equipment and infrastructure to benefit local schools and institutions.

Our innovation spans various areas, from the new BLAST Premier Counter-Strike format to interactive features on BLAST.tv and forming unique partnerships with global destinations and brands. For our destination partners, we create innovative marketing opportunities, featuring destinations in digital and physical inventory, showcasing host cities to a young global audience, and organising joint launch events, such as the upcoming BLAST.tv CS Major in Austin.

Host City: As well as selecting hosts for your events, the other crucial partners in your events are the publishers – how important are they in assuring a big impact, and how do you go about nurturing and developing these relationships?

James Woollard: Publishers are crucial to the success of esports events. Without leading games that sustain their popularity and a global audience, there wouldn't be international esports events and sustainable tournament series. BLAST works with and is always deepening its relationship with the biggest and best AAA game publishers in the world from production to commercialisation, such as Epic Games, Valve, Riot Games, and Ubisoft. This creates sustainable, growing, and truly global esports ecosystems in a holistic way.

Since 2017, we have been creating leading esports properties, IPs, and products with and for publishers, adapting and shaping them to the audience's wants and needs, and ensuring that individual events are tailored to specific markets and international audiences, which is crucial for ongoing relevance.

For cities, this means you can be assured that hosting a BLAST event also means you are hosting a popular esports event in the biggest titles, with the buy-in and support of publishers whose games reach billions of fans across the globe.