Toronto’s sporting achievements continue with the Parapan American Games, which opened on Friday evening with the lighting of a cauldron at the new CIBC Pan Am/Parapan Am Athletics Stadium at York University. 

“The Parapan Am Games are a jaw-dropping display of the power of human beings to excel, to overcome and to be strong,” said Mayor John Tory. “We are excited and ready to welcome athletes and visitors to our great city for these Games. Residents, visitors and a new generation of future athletes will be inspired. Toronto has already seen great triumphs with the Pan Am Games and we will see more with the Parapan Am Games.”

Toronto is hosting the largest ever Parapan Am Games, with more than 1,600 athletes from 28 countries compete in 15 sports at 11 different competition venues. The Parapan Am Games will officially begin when the cauldron is lit at this evening.

The 2015 Parapan American Games serve as a qualifier for the Rio 2016 Paralympic Games in all sports.

Venues in Toronto are hosting top athletes from across the Americas in archery, athletics, cycling (road), football 5-a-side, football 7-a-side, sitting volleyball, swimming, wheelchair basketball and wheelchair tennis.

The new Toronto Pan Am Sports Centre (CIBC Pan Am Aquatics Centre and Field House) in Scarborough hosts the swimming and sitting volleyball events. After the Games, the facility will serve as a world-class water sports training centre as well as the home of the Wheelchair Basketball Canada National Academy. 

Owned by the City of Toronto and the University of Toronto, the Toronto Pan Am Sports Centre will open to the community after the Parapan Am Games to provide health and recreation opportunities for Toronto residents and the local community.

The cultural celebration for the Games, PANAMANIA Live continues through the Parapan Am Games. Nathan Phillips Square is hosting free performances from some of the hottest names in Canadian and American popular music.

The City of Toronto is urging visitors and residents to make full use of the city’s public transit system, which it says has the second largest in North America and has the highest per capita ridership rate on the continent.

Toronto is Canada’s largest city and the fourth largest in North America. The city is said to be contemplating a bid for the 2024 or 2028 Olympic Games and the 2025 World Expo. 

2014 was full of questions about Rio’s readiness to host the Olympic and Paralympic Games but, according to International Paralympic Committee (IPC) president Sir Philip Craven, people can afford to relax in the knowledge that the city will deliver on time.

“1 January 2015 marks exactly 615 days to go until the Rio 2016 Paralympic Games and I can assure you that my excitement is growing by the day,” Sir Craven said in his annual New Year’s message.

“The Organising Committee has done a great deal of work in 2014, most recently highlighted by the successful launch of the Paralympic mascot Tom. I’m also delighted Rio 2016 has formed a Paralympic Integration Committee which is led by IPC Vice President Andrew Parsons.

“The last full year before the Paralympics is always vital and, in 2015, Rio will be staging a number of test events, as well as the Chef de Mission seminar, as their preparations gear up for the final push.

“People are a little more relaxed now they are seeing the venues grow in size each day and I am fully confident everything will be ready for our Games and that Rio will deliver a truly spectacular event. The atmosphere in Rio will be amazing; the Carioca like to party, and I hope Rio 2016 is one big party for the spectators and for the athletes (once they have competed of course!).”

Rio 2016 is of huge importance to the Paralympic movement. 

Speaking on 7 September 2014, two years before the start of the 2016 Paralympic Games, Craven said “Rio 2016 will be South America’s first Paralympic Games opening up a whole new continent to the power of the Paralympic spirit and Paralympic sport.

“I believe the Games can be transformational not just for Rio and Brazil, but the whole of the Americas and the Paralympic Movement.”

Although 2015 is not a Paralympic year, the large number of qualifying championships taking place will make the year one of the IPC’s busiest ever. 

“Arguably the biggest and most important sporting event of the year is August’s Toronto 2015 Parapan American Games which will feature 1,600 athletes from 28 countries competing in 15 sports,” said Sir Philip.

“It is vital that Toronto 2015 is a success and that we leverage the event to generate greater awareness of the Paralympic Movement in the Americas ahead of Rio 2016.”

In his address, Sir Philip also cited the Sochi 2014 Paralympic Winter Games as the IPC’s Top Moment of 2014. 

The 2016 IPC Academy Campus is now officially underway in Rio de Janeiro, Brazil. Over the next two weeks it will welcome over 500 representatives from the Organising Committees of the forthcoming Olympic and Paralympic Games in PyeongChang, Tokyo and Beijing alongside observers from Candidate Cities, other major events, International Federations, government entities and leading commercial partners.

Delivered by the IPC Academy - the educational division created in 2009 as a partnership between the International Paralympic Committee (IPC) and the World Academy of Sport (WAoS) – the 2016 IPC Academy Campus (4-17 September) is a unique event-based learning initiative that gives stakeholders of major sports events the chance to learn from their peers during the Paralympic Games. The IPC Academy Campus features an Observers’ Programme, Games Experience Programme, Inclusion Summit and a Closing Cocktail Reception.

The Observers’ Programme is now underway with observers already experiencing what goes on behind the scenes during a run through of the Opening Ceremony for the Paralympic Games. Over the next two weeks, representatives from the IPC and Rio 2016 will be sharing their knowledge and experience through a series of venue visits, roundtable discussions and operational observation visits facilitated by programme leads from the IPC Academy, utilising WAoS Event Learning Methodologies. From Logistics, Marketing, Technology, Media Experience & Operations though to Transport, Medical & Anti-Doping and Arrivals & Departures among other areas, delegates will be able to experience first-hand how the Paralympics Games works in operations mode and garner invaluable learnings for their own major events and organisations.

“I am looking forward to seeing all participants with all their different backgrounds come together to share their sports experiences but also to learn from each other and create a unique atmosphere in Rio de Janeiro,” says Xavier Gonzalez, Chief Executive Officer of the IPC.

“Different types of programme activities will ensure that diverse individual needs will be met and that the benefits of observation will be maximised. The variety of themes have also been significantly increased throughout the years. This is the third edition of Campus and it now includes 15 days of action and a total of 80 different activities for Event Organisers.”

The aim of the Observers’ Programme is for observers’ to:

•           Provide the opportunity to meet experienced OCOG Functional Managers, ‘client owners’ and venue general managers and to benefit from their expertise.

•           Allow the observation of Games functions, processes and staff in Games mode.

•           Understand the physical Games environment.

•           Benefit from commentary and analysis by Paralympic Games’ functional specialists (IPC Staff & Advisors).

•           Highlight Paralympic distinctive elements in the presentation and operations of the Paralympic Games.

The Observers Programme is tailored to the needs of Organising Committees of Olympic and Paralympic Games and other major event organisers. The Games Experience Programme meanwhile features event learnings for governments and those within the supply chain of major event delivery and the Inclusion Summit showcases the remarkable work that the Paralympics can create towards a more inclusive and harmonious society.

“Each of these programmes provides unique learning opportunities and it is within this context that we have created the IPC Academy Campus 2016 for us all to learn and share experiences throughout these Paralympic Games,” says Gonzalez.

Looking ahead to the Games themselves, he adds: “Rio will provide a perfect backdrop for the Games with its stunning landmarks, from Sugar Loaf Mountain to Christ the Redeemer, the Lago and much more. I also hope that the Brazilians will create a special atmosphere, cheering on their athletes in the city and in the venues.”

About IPC Academy Campus

The IPC Academy Campus is taking place in Rio de Janeiro between 4-17 September 2016.

Its Event Partners include the Adecco Group and the UK’s Department for International Trade. Its Media Partners are Sportcal (Intelligence Partner), Major Events International (Digest Partner), Around the Rings (Online Partner), Host City (Magazine Partner) and AXS Chat (Social Media Partner).

For further information about the the IPC Academy Campus, please visit www.ipcacademycampus.com or contact Claire Bennett, Project Coordinator, World Academy of Sport cbennett@worldacademysport.com. Tweets can be shared using: #CampusRio2016  and/or #inclusionsummit

The light the Olympic Games casts on the host city can be harsh. Anyone who wasn’t already familiar with Rio’s issues with security, economics and the environment now has a much clearer picture. But such global attention is a good thing for the city in the long run, according to the International Olympic Committee.

“These Games did not take place in a bubble. We chose a city that has its problems, which has a reality with many challenges,” IOC President Thomas Bach told a press conference on 20 August, the penultimate day of the Games.

“The Rio 2016 Games took place within this context, which was positive as it allowed us to show that sport can help to address problems and bring people together. There are no regrets whatsoever,” he said.

Bach cited advances in sports, education and urban mobility as great benefits for the future of the city. Rio has a rejuvenated Port Area, a new Olympic Training Centre, a new leisure area in Deodoro, new BRT lines, a subway, a VLT, new roads, more hotels, and a City Operations Centre.

In recognition of these advances, he awarded the Olympic Order, the highest honour of the Olympic Movement, to Rio Mayor Eduardo Paes on 22 August.

The tourism industry could also continue to benefit from the Games. An estimated 500,000 overseas visitors came to Rio during the Olympic Games, 88 per cent of whom intend to come back to Brazil, according to a survey carried out by the ministry of tourism. To accommodate this influx, the number of hotel rooms has increased from 20,000 to 50,000, according to the Brazilian Hotel Industry Association.

Speaking at the closing ceremony on 21 August, Bach said: “These Olympic Games are leaving a unique legacy for generations to come. History will talk about a Rio de Janeiro before and a much better Rio de Janeiro after the Olympic Games.”

However, preparations for the Games took place amid a backdrop of economic and political crisis and the city during Games-time presented a tough environment. The impact of Rio 2016's budgetary issues is now being felt by the International Paralympic Committee, which is facing the scenario of several national teams not being able participate as a result.

“Clearly Brazil is in a far different position now to the one that it was in October 2009 when it won the right to stage the Games,” IPC President Sir Philip Craven said on 19 August.

“The current economic and political climate has made preparations extremely challenging, especially for the Rio 2016 Organising Committee who we have partnered with for the last seven years.

“This situation is difficult for everyone involved and, on top of bringing in extra revenues and making cuts, we need to sell more tickets.”

But at the press conference, Bach was optimistic about attendance at the Paralympic Games. “At London 2012, ticket sales began slowly, but later picked up a lot. I hope the same will happen here.”

What is the Department for International Trade responsible for?
“We are a UK government department working with businesses based in the United Kingdom to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice. Trade and Investment has never been more important to the country’s economic prospects. We help UK companies of all sizes to grow their businesses through international trade by offering expert advice and practical support through a range of programmes. We also connect businesses to the world’s top commercial opportunities and drive targeted campaigns centred around them.”

Why is the major sports event sector a key focus for you?
“The budgets for the world’s Top 50 major sporting events between 2016 and 2025 are estimated to be worth a total £230 billion. With 30% of procurement made internationally, this creates a potential export market of nearly £70 billion for UK companies. Obviously the Olympic Games is a key focus for the companies we work with, but we have been encouraging them to remember that there are also opportunities to explore around the Paralympics which we feel don’t always get the exposure they deserve.”

Have UK companies been particularly successful in securing business at Rio 2016?
“The special relationship that exists between countries that host back-to-back Olympic and Paralympic Games, and enhanced through a yearly UK-Brazil dialogue which has taken place since 2012, has led to 40 UK companies winning contracts worth so far in excess of £150m from the Rio 2016 Olympic and Paralympic Games. Some of the areas where UK companies have been successful include: Architectural and design consultancy, Olympic Park Masterplan, Venue design consultancy, Security consultancy, Engineering and sustainability consultancy, Audio and video operations, Temporary structures and event overlay consultancy, Cost Consultancy, Temporary Kitchens.”

What is the Department for International Trade’s history with the IPC Academy Campus?
“The UK government has  been involved with the IPC Academy Campus since the London 2012 Paralympics where we sponsored and hosted the Inclusion Summit which was a great success. Apart from the insightful programme and networking, it was an opportunity for us to make the event venue - Lancaster House - accessible for people with physical impairments for the first time ever through the fitting of wheelchair ramps for example. For Sochi 2014, we sponsored the Closing Cocktail Reception at the Campus.”

What will you be sponsoring specifically at the 2016 IPC Academy Campus in Rio?
“As was the case in Sochi, we will be sponsoring the Closing Cocktail Reception. This will bring proceedings of the 2016 IPC Academy Campus to a close on the relaxed roof terrace surroundings of the British House at the Shopping Metropolitano Barra. The reception will offer networking opportunities for all IPC Academy Campus participants and act as a ‘graduation ceremony’ for the Campus. Approximately 400-500 people will come together to celebrate the success of the Campus and will be the biggest event-learning gathering of major sport event organisers and their stakeholders ever held in the world. It really is a unique opportunity to rub shoulders with a wide range of people from the major events industry who have attended the Campus and also with industry people from Brazil and the UK who we will be inviting.”

Are you pleased with the engagement you have had from UK companies for the Paralympics and the Campus?
“Yes, definitely. We are bringing over a delegation of UK companies who are a mixture of ones familiar with the industry and others who are keen to explore new opportunities that may be linked to the Paralympics or other major events. In the coming weeks we will be working with them to ensure they get the most out of the trip and the opportunities that come within the unique environment of the Campus.”

What is your advice to organisations attending the IPC Academy Campus for the first time?
“What was great about the last Campus was being asked to stand up at the beginning of the Games Experience Programme and to go and speak to five new people that we had never met before. That was a great ice breaker and really got people integrating. Often people attend events like these and spend the whole time speaking to people they know already and that can be a wasted opportunity to not only to make new friends of course, but also to source new business opportunities. My advice for anyone attending Campus is to make the most of networking with the wide variety of people there and also to learn what you can from the experts who will be hosting the various elements.”

This interview was conducted by the World Academy of Sport (WAoS). Delivered by the IPC Academy – the International Paralympic Committee’s educational division created in 2009 as a partnership between the IPC and the WAoS – the 2016 IPC Academy Campus is a unique event-based learning initiative that will include an Observers’ Programme, Games Experience Programme, Inclusion Summit and Closing Cocktail Reception. The IPC Academy Campus will give stakeholders of major sports events the chance to learn from their peers during the Paralympic Games.
The IPC Academy Campus takes place in Rio de Janeiro between 6-17 September 2016. Its Event Partners include the Adecco Group and the UK’s Department for International Trade. Its Media Partners are Sportcal (Intelligence Partner), Major Events International (Digest Partner), Around the Rings (Online Partner), Host City (Magazine Partner) and AXS Chat (Social Media Partner). For further information about the the IPC Academy Campus, please visit www.ipcacademycampus.com or contact Claire Bennett, Project Coordinator, World Academy of Sport cbennett@worldacademysport.com. 
 

Berlin, Germany, will stage the 2018 European Para Athletics Championships, the sport’s global governing body IPC Athletics has announced. More than 600 athletes from 40 countries are set to compete at the Friedrich Ludwig Jahn Sportpark.
The event will take place between 20-26 August 2018, shortly after the 2018 European Athletics Championships, which takes place in Berlin from 7-12 August 2018 as part of the multi-sport “2018 European Championships” co-hosted with Glasgow from 1-12 August. 
The 2018 European Para Athletics Championships will be organised by IPC Athletics, the National Paralympic Committee (NPC) of Germany and Behinderten-und Rehabilitations-Sportband Berlin.
“We are very excited that the 2018 European Para Athletics Championships will be staged in the German capital, a city with an excellent track record for staging major athletics events” said Ryan Montgomery, the IPC’s Director of Summer Sports.
“The Championships will take place with roughly two years to go until the Tokyo 2020 Paralympic Games and will be one of the biggest Para athletics events of the year.
“This venue has successfully staged Grand Prix events for the last four years and has a reputation for delivering fast times and long distances. We have seen a number of world and regional records broken in Berlin over the last few years, and I expect to see many more in 2018 as the performance level of Para athletes continues to increase.
“We look forward to work with NPC of Germany and the Behinderten-und Rehabilitations-Sportband Berlin to deliver a hugely successful event.”
Friedhelm Julius Beucher, President of NPC Germany, said: “We are glad and proud that the German capital will host the next European Championships in 2018 – a competition that will take place exactly between the Rio 2016 and Tokyo 2020 Paralympic Games.
“We are convinced that Berlin will deliver excellent Championships and we hope for a big attention, especially because this competition will begin just after the European Championships for athletes without disabilities. It is our wish that there are many spectators who will certainly be fascinated by Para sport. I am sure that we will have a highlight in Berlin.”
First held in Assen, the Netherlands, in 2003, the European Championships have taken place every two years since 2012. Four years ago, Stadskanaal, the Netherlands, played host before the event moved to Swansea, Great Britain in 2014 and then Grosseto, Italy in 2016. The 2018 Championships in Berlin will be the sixth edition.
“This is a fantastic opportunity for Berlin to host this great event. For all of us, volunteers and staff, this for sure will be an extraordinary time,” said Klaas Brose, Director of Behinderten-und Rehabilitations-Sportband Berlin.
 

The Olympic and Paralympic Games in 2008 is often talked about in terms of China opening up to the world – not just its economy, but its society too.
“The main legacy of the Games in China was to create visibility of people with an impairment in China,” Xavier Gonzalez, CEO of the International Paralympic Committee told a select group of journalists at SportAccord Convention. 
“I think 350,000 spectators with an impairment came to the Games. The coverage of the Games in China was very extensive. And the government created an accessible environment in the city with many improvements in public transport and roads; it helped to create visibility. That was the main legacy of the Games in Beijing: to showcase one tenth of the population of China and make them visible.”
Attitudes towards disability in China are continuing to develop long after the Games. “We have seen a huge interest and support from part of the Chinese authorities and our National Paralympic Committee. Leading up to Beijing 2008 and since then, China has maintained a high level of development,” said Gonzalez.
Of course, every host is different. Chris Solly, Director of World Academy of Sport, the educational partner organisation of the IPC, said:  “You’ve got to know where your society is; research and understand how people perceive people with an impairment in the country.
“London is very different to where Sochi and Russia was, for example. You’ve got to work out how to make it happen in your own environment.”
Local media is crucial to raising the profile of Paralympics and people with impairment within the host nation. The London 2012 Paralympic Games was broadcast by Channel Four, which ran an award-winning “Superhumans” marketing campaign and achieved record viewing figures. 
The official broadcaster of the Rio 2016 Paralympic Games is Globo Group, with its SportTV channel broadcasting all 12 days of action and Globo TV screening more coverage than ever before. 
“Channel Four and O Globo are two different media – they do it in different ways. That’s what we want, because it’s a totally different cultural environment,” said Gonzalez.
Asked whether he is still concerned about Rio’s delayed preparations to host the Games, Gonzalez said, “One of the advantages that we have is that everything they do for the readiness of the Olympics helps us. We always say the Olympics is our test event! 
“Yes, the preparations are moving forward, yes are some of them are a little but last minute. We just came back from the Coordination Commission and we have seen a lot of progress but a lot of work needs to be done. At the moment we are very confident that we will have a very good Games.
“The most important thing from our point of view is to try and do things as soon as possible. The big difference we have seen in Rio, which is not only an issue for the organising committee but the overall context of the country, is that it’s better to have certain things earlier on. 
“What we are going to take from this is that we and the IOC need to increase the support that we provide to the organising committees to make sure that the message is very clear and they can focus on the important things at the appropriate times.”
During the Paralympic Games, the IPC and the World Academy of Sport are staging the 2016 IPC Academy Campus, an educational and conference programme that gives insight into the complexities of organising and maximising the benefits from major sporting events.
Telling Host City about the Academy Campus, Gonzalez said “We bring people from previous Games and we incorporate the local context, and we incorporate people from the next Games and bidding cities to participate also in the programme; we look forward to the development of the Games.”
Looking ahead to PyeongChang 2018, the Olympic Games that follows Rio, the IPC is already looking to maximise synergies with Samsung, the IPC’s Worldwide Paralympic Partner in the Wireless Communications Equipment. 
“In London, Samsung were very creative in the way they activated social media, which helped the IPC too. They’ve got much bigger databases than an organising committee, so they’re an integral part of how we deliver the programmes.”
The next Winter Games after PyeongChang will be in Beijing, where there is a big opportunity to develop Paralympic winter sport. China has yet to win a medal in any Paralympic Winter Games, but development is underway. 
“We are very excited about how quickly the Chinese authorities have engaged with the development of Paralympic winter sport,” says Gonzalez. “In winter sport we have seen activities in alpine skiing, in ice sledge hockey. We are trying to build sports in China across the country.”

What’s happening at the 2016 IPC Academy Campus 
The 2016 IPC Academy Campus will include a Games Experience Programme, Observers’ Programme and Inclusion Summit.
The IPC Academy Games Experience Programme (GEP) is a three day conference on 12-14 September focusing on the following topics: “Winning Strategies for Major Sport Events”, “The making of a Successful Host City” and “Marketing & Broadcasting” followed by site visits to related competition and non-competition venues.
The IPC Observers’ Programme, taking place between 6-17 September, includes a series of educational activities and roundtable sessions for event organisers with visits to all competition venues and the most important non-competition venues and specialised activities.
The IPC Academy Inclusion Summit on 15-16 September targets learning at the policy level, for business leaders policy makers and the Paralympic movement to discuss inclusion and accessibility
 

Organised as part of the IPC Academy Campus (in partnership with the World Academy of Sport), the Inclusion Summit will provide the ultimate forum to bring together business leaders, governments and the Paralympic Movement. Together they will discuss inclusion and accessibility, their impact on society, and how the Paralympic Games have developed into the world’s number one sporting event for driving social inclusion.

Alongside Sir Philip and McClain-Nhlapo, other confirmed speakers include Andrew Parsons, Vice President of the IPC & President of the Brazil National Paralympic Committee; Carlos Nuzman, Chairman, Rio 2016 Olympic and Paralympic Games; and Eduardo Paes, Mayor of Rio de Janeiro.

Carla Qualtrough, Canada’s Minister of Sport and Persons with Disabilities; Kihong Kim, Vice Secretary General for Games Planning, PyeongChang 2018; and Eiichirou Kodama, Senior Director General, Co-ordination Division, Bureau of Tokyo 2020 Olympic and Paralympic Games Preparation, will also share their expertise with a variety of high level delegates from across the major events industry globally.

Further esteemed speakers will include Dan Brooke, Chief Marketing & Communications Officer at Channel 4;; Bruno Ramos, Regional Director of the Americas Region at the International Triathlon Union; Magnus Berglund, Accessibility Director, Scandic Hotels; Srin Madipalli, CEO, Accomable; Neil Milliken, Head Of Accessibility & Digital Inclusion, Atos; Catherine Holloway, Senior Lecturer at University College London; Stephen Frost, Principal, Frost Included; and Todd Nicholson, Chairman for the IPC Athletes’ Council.

The Summit will be divided into three segments:

• Understanding Inclusion (Policy Setting)
• Inclusive Leadership (Strategy adopted in past and future host cities)
• Delivering Inclusion (Operations, how inclusion has been applied).

A must-attend Cocktail Reception will bring proceedings to a close on 16 September and allow attendees to network with all participants of the Campus, which also includes an IPC Observers’ Programme and Games Experience Programme. 

The event’s Media Partners are Sportcal, Major Events International, Around the Rings, Host City and AXS Chat.

For further information about the Inclusion Summit or any other programme in the IPC Academy Campus, please visit www.ipcacademycampus.com or contact Claire Bennett, Project Coordinator, World Academy of Sport cbennett@worldacademysport.com.
 

Host City: Having experienced Paralympic Games since 1972, both as an athlete and administrator, what major changes have you seen in terms of participation and audience engagement?
Sir Philip Craven: My first Paralympics were in Heidelberg in ‘72. It was a relatively small affair but with an incredible passion for sport that has always been at the centre of the Paralympic movement.
Really the Games that made the biggest difference for me, despite the amazing London Games, was Barcelona in ’92. That was the first time that there were masses of spectators. It took a bit of time for athletes to get used to having packed stadia. That was a major moment. We again had an amazing Games in Sydney and things have just moved on from there. 
What we had to do as an organisation was to develop our organisation so we had sufficient competent and motivated staff that could work with organising committees and ensure that the Games would be of a very good standard and occasionally, when the planets came into total alignment, it would be amazing, like in Beijing and in London. 
When I came in I never used the “D-word”. It’s nothing to do with disability sports – this is international sport. We are an international sports organisation and therefore that’s been the emphasis all along. When you talk about sports, then you all get along far better together. That’s one of the reasons for the major rise, along with our capacity to work with organising committees, but always with athletes at the centre.  
These Games in Rio are going to be the greatest Games ever in terms of athletic performance. It’s amazing what’s been done in all of the sports; the amount of training that goes into being an international player is quite outstanding. 

Host City: Would you say London 2012 was the big step change in terms of public engagement and TV audience?
Sir Philip Craven: Definitely with regard to TV audiences. Channel 4 really got the ball and ran with it two years prior to the Games; there was an amazing transformation and that has been really infectious moving forward from London. They used former athletes as commentators, and they have become a totally integrated employer now.
In Rio there will be over a hundred nations taking a live feed of the Games from Rio around the world. We’ve signed our biggest deal ever with NHK in Japan going forward to the Tokyo Games in 2020 and beyond, to 2024. 
People love the Paralympics and the first place to be is at the Games. The unique sporting spirit there is something that I felt when I was playing wheelchair basketball because I loved the sport; I loved playing for the team. This spirit of the principles of what sport should be about has never been stronger with me. 

Host City: The motto of the Olympic Games is “faster, higher, stronger”; how does that differ to the Paralympics, in terms of the underlying principles of sport?
Sir Philip Craven: Our vision is “to enable Para athletes to achieve sporting excellence and to inspire and excite the world”. “Achieving sporting excellence” for me is at any level – it doesn’t have to be a Paralympic medal. 
And then “to inspire and excite the world”. But what happens before people are inspired and excited? They’re surprised, normally – I don’t know if they were expecting the basketball players to drop the ball – but they are surprised, then they are inspired, then they’re excited. Once that happens we can change the world. 
We know that the Paralympic Games has the greatest effect of any international sports competition in really delivering societal change – realising that we are all members of one planet and one society, and that we can all have a good time. 

Host City: It’s interesting what you say about the big societal impact of the Paralympic Games – we saw that in Beijing and London. But it seems the Olympic Games needs to assert its value now, with some of the big Olympic sports facing wave upon wave of doping allegations. Having recently chaired a panel discussion at the International Anti-Corruption Summit, what’s your view of that?
Sir Philip Craven: On what we have heard about in the media, it’s seen to have been denied by certain international federations. On the one hand I am saddened, on the other hand I am angered – because that is not what sport should be about. 
But I have to say, the IOC – of which I’ve been a member since 2003 – has done a lot of work to root out corruption from their own organisation and that’s going back now 15 or 16 years. And I think they continue to do that good work, taking an enlightened view of keeping samples from the Beijing Games and then retesting them. 
The IOC, IPC and WADA and all international sports federations are working very hard now, with increasing support from national governments and other international bodies. Corruption, as David Cameron said, is a cancer and we have to root it out. And that’s what we will work together to do. The change has to come from the inside of sport, and they have to be supported by people from other walks of life, from governments and it’s something we are going to fight with all our might. 

Host City: How optimistic are you that that this fight will be won?
Sir Philip Craven: I’m an eternal optimist; I can tell you that. It will be won. The key is it’s not just about bringing in rules and regulations that stop the corrupt; it’s bringing in methods where the non-corrupt are elected in the first place. 
If you look at the majority of international federations, you would find that that is the case. But of course when you find difficulties from certain federations, then they can influence the general view of what’s going on in all international sports federations. 
You can’t change cultures overnight, no matter what anybody says, no matter how much money you’ve got. Because normally those cultures have built up over many years so it takes time to change it. But there’s got to be a fundamental clear out and to start again. 

Host City: It strikes me these threats facing sports governance today are the polar opposite of the principles of sport, which should be about team play and rewarding endeavour.
Sir Philip Craven: The principles of what sport are really about are right at the centre of what we do. We’ve just had recent discussions in our governing board about this and we’ve brought in new controls on conflicts of interest, divulging whether you are involved with other organisations other than the International Paralympic Committee etc. – and we are very keen to bring these in. 
Fundamentally we are an absolutely transparent organisation; you can look at our accounts online whenever you wish to. If you are a transparent organisation then those sort of corrupt practices don’t have a chance to get going. 
I would say the high honour of Thomas Bach inviting me to chair the new Olympic Education Commission shows the clear intent of what you put very well when you talked about the principles of sport. It’s an absolute intent that there is a great strengthening of this, and that’s what sport needs. 
In fact that’s what the world needs – principles and common sense regulations – not things that are brought up by overpaid lawyers, but things that come out of how life should be and how people should get on with each other. That’s what I’m about!