This year’s conference boasts an impressive lineup of speakers from around the world, representing top organisations in sports, entertainment, and event management.

Under the theme of “Inspiring Action”, delegates will hear from:

• Marisol Casado, IOC Member and President of World Triathlon
• Katie Sadleir, Chief Executive of the Commonwealth Games Federation
• Susan Deighan, Chief Executive, Glasgow Life
• Vicki Miller, current Director of Marketing and Digital and incoming Chief Executive Officer at VisitScotland
• Harvey Goldsmith CBE, renowned concert promoter and founder of Earth Aid Live
• Sabrina Ibáñez, Secretary General of the FEI and President of APSO
• Baroness Tanni Grey-Thompson DBE, DL, Independent Crossbench Peer, The House of Lords
• Shiny Fang, Secretary General of the UIPM
• Richard Smith CBE, Chief Operating Officer of the Invictus Games
• John Langford, COO of AEG Europe
• Colin Grahamslaw, Secretary General of World Curling
• Céline Payell, Vice-President and General Manager of Events & Experiences at Cirque du Soleil
• Matlohang Moiloa-Ramoqopo, IOC Member and Vice-President of ANOCA
• and many more to be announced.

These distinguished figures will share their expertise on a wide range of topics, including technology’s role in event transformation, sustainability strategies, diversity and inclusion, and creating lasting legacies for host cities.

Host City 2024 promises to be an exceptional gathering of global thought leaders, offering unparalleled networking opportunities and insights into the future of event hosting and city development.

Host City 2024 takes place with the support of Hosts and Global Presenting Partners: Glasgow Life and EventScotland, part of VisitScotland.

Vicki Miller, current VisitScotland Director of Marketing and Digital; and incoming Chief Executive Officer, said: “Events play an important role in our communities, bringing a wide range of economic and social benefits while strengthening our position as a world-leading tourism and events destination.

“As the largest meeting of cities, and sports, business and cultural events, we are proud to be continuing our support of Host City as Global Presenting Partner.

“I’m honoured to be joining the line-up of esteemed speakers from around the world to take an in depth look at the role events play in inspiring action at a local, national and international level.”

Susan Deighan, Chief Executive of Glasgow Life, said: “Glasgow is globally renowned for its expertise in delivering world-class events which attract visitors from near and far, boost our economy and international profile, and support the city’s health and wellbeing agenda.

“We are proud of our track record and reputation as a trusted partner and first-choice destination for major brands and worldwide event organisers. We are also committed to ensuring our hosting of events creates a genuine legacy and positive long-term benefits for Glasgow’s diverse communities through a strategic approach to innovation, inclusivity and sustainability.

“The city is delighted to be welcoming Host City again – bringing together international event owners, federations, and wider stakeholders to share insights and experience, and to debate and discuss the challenges and opportunities facing the industry. It’s a privilege to be part of this important conversation.”

Host City Awards

Host City is launching the Host City Awards, to celebrate excellence in hosting, delivering and promoting major sports, business and cultural events worldwide. The winners will be revealed at Host City 2024. To find out more and enter, visit https://www.hostcity.com/host-city-awards.

[Source: EventScotland] Scotland has today (28 May) launched its refreshed national events strategy designed to provide strategic focus for all involved in the planning, securing and delivery of events across Scotland.

Scotland the Perfect Stage 2024-2035 aims to build on the event industry’s many achievements to date, as well as respond to the ongoing challenges faced by the sector.  It also focuses on a range of national priority outcomes and critical success factors for the sector as it looks towards the next ten years.

An extensive consultation was undertaken across 2023 to shape the strategy. This involved an online consultation, a programme of industry engagement workshops delivered in partnership with Local Authorities across the country and a series of online webinars with additional stakeholder groups. More than 300 organisations and individuals engaged and their responses informed the strategy’s key themes and priorities.  

Building on this approach, and in order to ensure a strong, shared ambition, the development and approval was a collaborative effort involving Scottish Government, VisitScotland’s Events Directorate, Scotland’s Event Industry Advisory Group (EIAG), Local Authorities, COSLA and Trade Union representatives.

At the strategy’s core is the need to sustain and develop a dynamic, resilient, and responsible events sector that is recognised as a global leader and valued for its contribution to Scotland’s wellbeing economy. 

Delivery of the strategy’s vision is centred on three critical interconnecting focus areas: Developing Events, Developing the Industry and Developing Scotland.  

A range of aligned priority themes are also identified and form a key strategic focus. These include:

• Inclusive & Responsible Events

• Investment and Support

• Measuring, Monitoring and Reporting Impact

• Portfolio Approach enabling a variety of events and a balanced programme

• Attracting, Retaining and Developing a diverse talent pool

• Quality Planning and Delivery

• Infrastructure and Services

• Reputation and Profile

• Visitor Economy

A detailed action plan will be created, building on the set of suggested ‘next steps’ for each priority theme. The Event Industry Advisory Group (EIAG), together with partners, will help develop and oversee this action plan.

Culture Secretary Angus Robertson said: "The launch of our refreshed national events strategy, Scotland the Perfect Stage 2024-2035 marks a significant milestone for Scotland's events sector.

“This strategy is a testament to our collaborative efforts and shared ambition, designed to build on our achievements and address the challenges ahead.

“With a focus on inclusive and responsible events, investment and support, and a dynamic portfolio approach, we’re committed to developing a sustainable events industry that contributes to Scotland's economy. The new strategy will ensure Scotland remains a global leader in the events industry."

Paul Bush OBE, Director of Events, VisitScotland said: “Since the development of the first national strategic approach to events in 2008, which was updated in 2015, Scotland has achieved an enviable global reputation as a major events powerhouse, hosting a scale and breadth of major international sporting championships, cultural festivals and much-loved regional events.”

“Events are ideally placed to continue to deliver tangible results against a range of national priorities. They serve as catalysts for innovation, bring people together, and span a range of socio-economic impacts that propel society forward. 

“The impact of this consistent and sustained focus on developing Scotland’s events industry over the last twenty years has been transformative. The refreshed strategy not only emphasises the hugely valuable importance of the sector, but it sets out a shared ambition for the next decade which is critical for ensuring Scotland maintains its world-leading events destination status.”

Peter Duthie, Chair of Scotland’s Event Industry Advisory Group (EIAG) said: “Scotland’s events industry is an established global leader, delivering world-class events and experiences that contribute vital social, economic and cultural value for Scotland.

“The refreshed strategy provides the focus necessary to retain our global status as we look to the future.  It will require us all to work collaboratively, innovatively and responsibly with confidence, determination and purpose, whilst also recognising the part we each play in the continued success of our sector. It also emphasises the need for continued support and investment to drive continued growth.

“On behalf of the Advisory Group, I welcome this strategy as we continue to move forward producing an enviable portfolio of business, sporting, and cultural events.”

Host City: The theme of this year’s conference is ‘Driving and reacting to change’. Can you share some thoughts about how the events industry in Scotland is both responding to and proactively evolving in a rapidly changing landscape?

Paul Bush: Following the events of the last few years, we all find ourselves living in a new world that has seen us all having to drive and react to the change brought on by local, national and global events. The impact of Covid, Brexit and the global economic crisis have required us all to respond in different and innovative ways as these events impact on our industry.

The events industry is a dynamic ecosystem where adaptability and external influences are vital for success.  We regularly have to respond to emerging trends and challenges, none more so than recently.  In addition to the above, we are faced with change across a range of areas including technology, regulatory compliance, commercial revenue streams, funding landscapes, safety and security and consumer expectations.  All of these are forcing the need to be more creative, flexible and to make some difficult decisions in some cases.

In Scotland, our national events strategy, Scotland the Perfect Stage, has ensured we have been well placed to respond to this rapidly changing landscape. First published in 2008, it has been the cornerstone of much of the country’s success over the last 20 years, helping us develop into a world leading events destination that has attracted and delivered some of the world's biggest events alongside supporting our enviable portfolio of annual events and festivals.  

Our recent successful hosting of the 2023 UCI Cycling World Championships is just one of the many great examples of this over this time. Awarded to Glasgow and Scotland in 2019, we were the UCI’s choice to host the inaugural event based on the unrivalled success of our events sector at hosting world-class events along with our existing built and natural environment infrastructure that we had been developing for a number of years. Of course, with a mega-event of this scale we had to adapt, be flexible and respond to a range of global and UK challenges but our experience stood us in good stead to ensure we were not overwhelmed by them. 

While we continue to face challenges, especially in relation to the events workforce and supply chain, the national events strategy has allowed Scotland to successfully establish a global reputation for excellence in event delivery that is supported by a strong and dynamic events industry that is able to respond to and evolve to the changing events landscape to ensure we continue to produce a world-class portfolio of sporting, cultural and business events.

Host City: There is currently a review of Scotland’s national events strategy ‘Scotland the Perfect Stage’ that will extend its term to the end of 2035.  What were some of the key priority areas coming back in terms of response to the public strategy consultation which took place earlier this year? 

Paul Bush: The strategy was last updated in 2015 to cover the period between 2015 and 2025. Following the wide-scale global challenges across last few years, now is the right time to review and update the strategy to provide a renewed strategic focus for all involved in any aspect of planning, securing, supporting and delivering events of all sizes in Scotland between 2025 and the end of 2035.

In March, the Scottish Government launched a 14-week public consultation to get views on the strategy. The consultation, which saw 102 responses to the online survey and feedback from more than 220 participants at the regional engagement and sector workshops, highlighted a number of key priority areas including boosting the economy and enhancing wellbeing and community engagement. These were considered to be the most important strategic priorities for events over the next 10 years.

Other priorities include ensuring there is legacy and clear benefits for the local community when hosting mega events as well as maximising skills development opportunities around them. A greater focus on equality, diversity and inclusion was also highlighted, and 61% of respondents also thought the events sector is an attractive place to work so again; this is an area where we need to continue showcasing the benefits of the sector.

Host City: Looking to the future, what does success look like for Scotland in terms of the refreshed strategy?

The national events strategy has already helped Scotland achieve so much. It has been the cornerstone of our success of the last 20 years, helping bring major events from the 2003 and 2014 MTV Europe Music Awards, the 2014 Commonwealth Games and the 2014 Ryder Cup, to the 2019 Solheim Cup, UEFA EURO 2020 and COP26. It has also supported the continued development of a range of annual events including the Edinburgh Festivals, Wigtown Book Festival, The Royal National Mod, and Paisley Halloween.

Looking to the future, success for Scotland in terms of the strategy will be ensuring we have a financially robust and sustainable events sector that delivers both significant economic and social benefits for the country. It will also continue to help showcase Scotland, its values and its assets to a global audience, while also contributing positively to the physical, mental and social health and wellbeing of its people and communities.

Few industries have the impact events do and in Scotland our events programmes drive collaboration, innovation and strong impacts against a wider range of Scottish Government policy areas. The key to continued and future success will be ensuring we better demonstrate the value and impact they bring, especially around sustainability, EDI (equality, diversity and inclusion), and health and wellbeing.

Events also provide a range of employment possibilities, and we therefore must ensure it continues to be an attractive sector to work in that fairly rewards its workforce with regards to pay, conditions, security and opportunities if we are to continue to be the perfect stage for events. 

Host City: This is your 11^th Host City, what are you looking forward to this year and what can people expect to hear from you?

Paul Bush: First of all, we are delighted to once again be a Global Presenting Partner for this year’s event.   It takes a huge effort to attract, secure and plan a two-day conference of this scale so a special thanks to all those involved so far. Host City is always a great opportunity to meet with colleagues from around the world and share learnings and new ideas from the last 12 months, as well as look to the future.

Once again there is a great agenda across the two days with some really interesting topics being covered including AI, monetisation, sustainability, EDI (Equality, Diversity and Inclusion), and event delivery, all of which continue to be at the forefront of our thinking as an industry.

I look forward to seeing everyone in Glasgow at the Technology and Innovation Centre on the 20 to 21 November.

Host City 2023: Register here: https://www.hostcity.com/host-city-2023/register

[Source: EventScotland] VisitScotland Events Directorate has today announced the appointment of Rebecca Edser as Head of EventScotland.  

Edser, who will start in September, joins Scotland’s national event organisation from her current role as Senior Major Events Consultant at UK Sport, the national high-performance sport agency which supports Britain’s Olympic and Paralympic athletes and the staging of major sporting events.

With over 13 years’ experience at UK Sport, Edser brings with her a wealth of event experience both at national and international level, including bidding and supporting the staging of major events, as well as managing strategic partnerships across a range of organisations.  

Highlights across her career include the governments Event Research Programme in 2021.  As Head of Delivery, Edser was responsible for teams working with Wembley Stadium, the Brit Awards, Royal Ascot and the Silverstone F1 Grand Prix, the programme not only provided scientific evidence on the transmission of Covid-19 but enabled testing of the covid certification to support the restart and recovery of the sector. 

More recently, Edser has fulfilled a secondment to the Greater London Authority, leading London’s major sports events team, including the management of existing commitments, and the identification and securing of new events and properties.  This has included key strategic work on the submission for UK and Ireland UEFA EURO 2028 bid, and UEFA Champions League Final 2024. 

Prior to her role at UK Sport, Rebecca held roles at London 2012, Scottish Rugby Union and EventScotland as an Event Manager working on a wide-ranging portfolio of sport and cultural events including Piping Live and Glasgow International.

In her new role as Head of EventScotland, Rebecca will be responsible for leading Scotland’s national major event organisation to attract and secure major sporting and cultural events, continue to raise Scotland’s reputation as the perfect stage and support the recovery and growth of a flourishing and competitive events industry.

Paul Bush OBE, VisitScotland’s Director of Events said:

“I would like to congratulate Rebecca Edser on her appointment as the new Head of EventScotland. Rebecca brings a passion for both sporting and cultural events, along with a wealth of experience across a range of areas including working with national governing bodies and international federations on the feasibility, bidding and staging of events to ensure they are delivered to a world leading level.

Having worked with Rebecca in the lead up to 2023 UCI World Cycling Championships, I know she will be a valuable addition not only to EventScotland, but to the wider events sector, and our key strategic relationships. Having started her career at EventScotland, we are excited to welcome Rebecca back to the fold in this senior role and I look forward to working with her as we continue to lead, shape and secure events for Scotland, as well as move forward with the refresh of Scotland’s National Events Strategy.”

Rebecca Edser said:

"I am thrilled to have been appointed as the Head of EventScotland. Scotland has an international reputation as an ambitious and innovative host of sporting and cultural events and while the last few years have been challenging for the sector, I believe that there is much to look forward to demonstrated by this summer’s exciting programme of events that includes, the Tall Ships in Lerwick and the inaugural staging of the UCI Cycling World Championships that will take place across Scotland. 

It is an exciting time to re-join the organisation as we look to review and refresh Scotland’s National Events Strategy ‘Scotland the Perfect Stage’, and I very much look forward to establishing partnerships and relationships across Scotland, not only to deliver the new strategy but to ensure that this is a sector that continues to thrive."

Rebecca succeeds current post holder Robbie Clyde who will take up a new role as Chief Executive Officer of Scottish Golf.

Host City: Hi Paul, we’re really excited about bringing Host City back to Glasgow in person on 15-16 November. How are you feeling about Host City returning to Scotland after 2 years hosting in the virtual world?
Paul Bush: I’m looking forward to the return of the first in-person Host City to Glasgow and Scotland where we look forward to welcoming so many international event owners, organisers and hosts together in the first time in two years. Virtual events have played an important role in that time, allowing us to all stay connected and share key learnings as we navigated our way through uncertain times, however, for me, nothing beats the experience of an in-person event and being able to meet face-to-face allows for great relationship building and networking in a more fun and social way. 

Host City: The theme of the conference is “Face to Face with New Realities”. The world has certainly changed a lot since last year’s Host City event – what are the big issues facing you right now?
Paul Bush: Last time we met, we were operating in a climate of consistent uncertainty which had continued to push us all to work in different ways, developing a range of resilient responses, innovation, spirit and adaptation. While the last 12 months has seen the start of a return to a more consistent operating environment with the removal of Covid restrictions, other challenges remain. The increasing financial challenges now facing the sector, including reduced government budgets, rise in inflation and its affects on both the supply chain and on individuals facing the cost-of-living crisis as well as recruitment – both retaining and attracting staff to the industry, addressing sustainability and the role of events in supporting our health and wellbeing are the big issues facing the events sector right now. 

Host City: On the sustainability question – for such an international industry, it’s tricky isn’t it, but perhaps we do have an opportunity to show leadership here? 
Paul Bush: In our ever-changing world, the need to address our environmental impact is becoming more and more prevalent, and we all have a part to play both individually and as a sector. From an events perspective, the whole events eco-system is increasingly aware of its impact, including eventgoers, who expect events to be ‘walking the talk’ when it comes to socially and environmentally responsible practices in the planning, organisation and delivery of events. Creating sustainable events is no longer a nice ‘to-do’, it’s a necessity.
So, I do think the events industry across the world can take a lead role on addressing the environmental question as events themselves are hugely powerful in engaging the public in climate change through their programming, helping inspire and motivate people to make changes in their own lives.

Host City: And when it comes to wellbeing, how can event hosts make sure that their events really do help to improve their physical and mental health?  
Paul Bush: Over the last few years, the social benefits of events of have become even more recognised, especially the sense of pride they help build, and the valuable contribution they make towards our health and wellbeing. The Contribution to Events to Scotland’s Wellbeing research that we commissioned in collaboration with the Event Industry Advisory Group and published last October highlighted how attending or regularly taking part, either as a participant or as a volunteer at an event, can help improve wellbeing while the chance to interact with friends and family is a key driver for supporting mental health. Therefore having a diverse portfolio of events that engages a wide range of people will ensure as an industry we are helping support peoples wellbeing and providing opportunities for shared experiences. Articulating this benefit is particularly important, especially in the current financial climate, if want to retain investment from both the public and private sector. 

Host City: Our events sector has faced a range of challenges to say the least. What are you doing to support its recovery, and what role do you think events play in the economic mix these days?
Paul Bush: The economic benefits of events are widely recognised and now more than ever it’s important we continue to highlight them. Events support thousands of jobs, both directly within the industry itself as well as wider sectors including hospitality and tourism. Pre-covid, the 2020 UK Event Report highlighted a direct spend of £70bn in 2019 through live events and it is estimated that over £6bn of this could be attributed to Scotland.
Highlighting the value of the events industry in Scotland at government level as well as supporting the industry in Scotland to ensure its strong return has been a key focus for us. We have done this through working in collaboration with the Event Industry Advisory Group, through the Covid relief funding we have delivered over the last two years and through our regular funding programmes that have supported a range of major, national, local and community events this year, including The 150th Open, the Edinburgh International Festival and IEEE Engineering in Medicine & Biology Society Annual International Conference.
Despite the current economic challenges we are all facing, I do believe events play a vitally important role in our recovery. 

Host City: On the bright side, it’s amazing to be able to stage face to face events again. After Host City you’ve got some great events coming to Scotland, not least the UCI Cycling World Championships next year. What are your expectations? 
Paul Bush: Scotland is the perfect stage for events and in additional to our great range of annual events, we all have a number of exciting major events in the pipeline including The Tall Ships Races in Lerwick, Shetland, next July, 2024 World Athletics Indoor Championships at Emirates Arena here in Glasgow, the World Orienteering Championships 2024 in Edinburgh, and the Orkney 2025 Island Games in addition to the biggest cycling event ever, the 2023 UCI Cycling World Championships.
We cannot wait to welcome the world’s best riders from across 13 UCI Cycling World Championships to Glasgow and across Scotland next year. It will be truly memorable not just for what happens across the 13 days in August next year, but also for our wider vision to inspire people to ride bikes and be a catalyst for change across Scotland, before, during and after the event.  Whether it is for health, sport, transport, tourism, industry or events, we want everyone to be able to experience the freedom and joy riding a bike can bring to our lives. Our policy led approach to delivering the event ensures participation, inclusion and accessibility, and sustainability is the focus of our Hub and Spoke delivery model, and I look forward to sharing more on this and our preparations on day two of the conference when I will be joined UCI President, David Lappartient, for the panel session on new event concepts.  
Thank you very much for your time and your support Paul; we’re really looking forward to Host City and the exciting times ahead for events in Scotland. 
Paul Bush: Thank you. I look forward to once again catching up in person with colleagues from across the events sector for a great two days of discussion and debate at the Technology and Innovation Centre in Glasgow on the 15th to 16th November.

Register for Host City 2022 here: https://www.hostcity.com/events/host-city-2022/register

Host City: Thank you Paul for your support of Host City 2021, we are really looking forward to hearing you speak again as the host of this important conference. The opening panel, which you are chairing, is called “The impact of, and lessons from, the pandemic”. Obviously, the impact has been devastating on the events industry, but are there any positives to be drawn from the last 19 months?

Paul Bush: The last 19 months have been difficult especially as 2021 did not unfold the way many of us were hoping for with restrictions in place for longer than we’d anticipated, economic uncertainty, and travel adaptations. However, amongst this climate of consistent uncertainty, the events industry continued to adapt and innovate, developing a range of resilient responses that allowed sporting, cultural and business events to take place. Here is Scotland that has included the continuation of online and hybrid events; proof of negative tests and the introduction of the COVID vaccine verification scheme for entry into events; and adapting performances so audiences have the choice between social distanced and non-socially distanced shows.

Host City: Event hosts have for obvious reasons had to focus much more on supporting domestic events and become more localised in their activities. Do you think this will be a lasting effect of the pandemic, or as travel restrictions continue to ease will you become just as focused on international events as before?

Paul Bush: Domestic events have always been an important part of our events portfolio alongside international events. Through our National Events Strategy, Scotland the Perfect Stage, we have always carefully selected a mix of events of various types and categories that are staged throughout the country and throughout the year in order to bring social and economic impact.

For the last 19 months, our main focus has been on supporting the events industry, particularly the events supply chain, to survive the pandemic. Through Scotland’s Events Recovery Fund, which we established in conjunction with the Scottish Government, we have been helping Scotland’s events sector plan and deliver events and supported them to adapt to the effects of COVID-19. This has included supporting community events as well as events that drive domestic tourism.

As we move forward, domestic events will play an important part of in Scotland’s recovery from the pandemic alongside international events, however, what I do see coming into the mix more will be community events as they will help us to rebuild the industry as well has creating opportunities for communities to come together, which is especially important given the opportunity to interact with those close to us has been limited over the last 19 months.

Host City: Scotland has just hosted a huge international event, COP26. What impact has hosting this had on the nation, and what impact do you think the outcomes might have on the events industry?

Paul Bush: COP26 was another opportunity to show why Scotland is the perfect stage of events to both a domestic and global audience. Welcoming world leaders, climate experts and activists to Glasgow and Scotland for two weeks whilst still dealing with a pandemic took great coordination and cooperate across multiple agencies at a local, national and international level.

In October we published The Contribution of Events to Scotland’s Wellbeing, a piece of research commissioned alongside the Event Industry Advisory Group to further understand and examine how events contribute to Scotland’s wellbeing.

One of the key findings showed that major events have the potential to enhance the reputation of our cities and communities internationally as well as help build civic pride. So, like other major events that have been held in Scotland, including the 2014 Commonwealth Games, the 2015 FIG World Artistic Gymnastics and the 2019 Solheim Cup, I believe COP26 has helped further build a sense of pride and confidence both within the community and within the events industry.

Host City: The biggest international event Scotland is hosting in the future is the UCI 2023 World Cycling Championships – a new event that was very much created in partnership between host, rights owner and broadcaster. What are your expectations of this innovative event?

Paul Bush: Simply put, it will be like nothing Scotland and the world has ever seen before. By combining 13 UCI World Championships together in one mega event we are doing something that has never been done before and something that will deliver lasting benefits not just for cycling as a sport but for its impact across society in Scotland.

As well as a world-class sporting spectacle featuring more than 8,000 elite and amateur athletes from more than 120 countries, the Championships are being delivered as a purpose-led event with key policy objectives at the core. There is no doubt the Championships gives us a unique opportunity to encourage more people to cycle for sport, transport and for tourism as well as helping combat key issues such as climate change. The timing of the Championships could not be better.

It is hugely exciting that the UCI has entrusted us with the opportunity of delivering the inaugural UCI Cycling World Championships and we are looking forward to cementing our reputation as an innovative and forward-thinking event host with a Championships that exceeds all expectations.

Host City: Similarly you have teamed up with European Athletics to deliver the Dynamic New Athletics Indoor (DNA) in Glasgow in February 2022. This sounds like a format that’s just right for the times we live in – can you tell us a bit about what we can expect?

Paul Bush: We’re delighted Glasgow and Scotland have been chosen to host the very first DNA indoors. The event concept is aimed at engaging new audiences with an exciting, easy to follow, short format whilst creating a lively atmosphere with music and fun event presentation.

The innovative, team-based competition will see mixed teams of 18 athletes from Scotland, England, Wales, Ireland, Spain and Turkey compete in 11 events across both track and field over two hours at Emirates Arena in Glasgow on 5 February. Everything counts with two to 12 points awarded each event, with the last event – the Hunt – deciding the winning team.

Securing this event for one of Scotland’s flagship venues reinforces Scotland’s reputation as the perfect stage for events and as a world leader in the delivery of innovative new events.

Host City: The good news keeps coming for Scotland, with Glasgow having just been awarded the 2024 World Athletics Indoor Championships. Why – and how – was Scotland selected to host this event?

Paul Bush: We are absolutely delighted Glasgow and Scotland has been chosen to host the 2024 World Athletics Indoor Championships. Our success is routed in our partnership approach and we worked with Glasgow Life, UK Sport and UK Athletics to complete World Athletics bid process to secure this major event.  

In our bid we set out our vision to work with them to set a new benchmark in event hosting and demonstrated our experience in achieving this for other events, including the 2014 Commonwealth Games and the 2018 European Championships. We also demonstrated our policy-led approach to delivering events, ensuring we deliver positive impacts that are sustainable and last well beyond the event.

The Championships joins a portfolio of major events to be taking place in Scotland over the coming years and reinforces our reputation as a global leader in the delivery of innovative and world class events.

Host City: Thank you very much for your time Paul. One last question: what are your expectations of Host City 2021?

Paul Bush: My expectations for Host City 2021 are for another great two days filled with lively debate, discussion and knowledge sharing as we all look to refresh, regenerate and reconnect across a number of topics, including the pandemic and the climate emergency, impacting events now and into the future. I look forward to seeing everyone there.

Register for Host City here now

Taking place on an AI-enabled digital platform, this free-to-register conference is a fantastic opportunity for the major events sector to “Refresh, Regenerate and Reconnect”.
Following welcome addresses from Paul Bush OBE, Director of Events, VisitScotland, Bridget McConnell CBE, Chief Executive, Glasgow Life and Sir Craig Reedie KBE, Honorary Member, International Olympic Committee (IOC), delegates will be treated to an enticing programme of speakers and discussion.
Lord Sebastian Coe KBE, President, World Athletics and IOC Member gives a Keynote Address on the successful hosting of Tokyo 2020 and future trends in major events.
Etienne Thobois, CEO, Paris 2024 Organising Committee for the Olympic and Paralympic Games brings a Keynote Presentation on “Paris 2024 Games: a new model bringing people around sustainable Games with creativity”.
His counterpart at Milano Cortina 2026, Chief Executive Vincenzo Novari also gives a keynote update on preparations for the Winter Olympic Games.
Looking further ahead, Octavian Morariu, IOC Member, Chair, Future Host Commission for the Olympic Winter Games, IOC and President, Rugby Europe gives an exclusive insight into the process of engaging with future Olympic hosts.
Katie Sadleir, Chief Executive, Commonwealth Games Federation also gives a Keynote Address on Birmingham 2022 and beyond.
Host City 2021 also features Q&A sessions: IOC Executive Board Member Mikaela Cojuangco Jaworski speaks to Host City on engaging with next generation audiences; IOC Member Anita DeFrantz and LA28 Board Member talks about the Games coming to her city and the power of sports and events to break barriers; and Jamaican swimming champion Michael Gunning shares his own experiences of “Turning the tide of prejudice”.
Panel discussions at Host City 2021 feature extremely engaging speakers and topics. Dagmawit Girmay Berhane, Member, IOC, Andrew Ryan, Executive Director, ASOIF, Paul J. Foster, CEO, Global Esports Federation and Jon Dutton, Chief Executive, Rugby League World Cup 2021 consider “How has the pandemic changed the events sector?”.
Sam Ramsamy, Vice President, FINA – and close friend of Nelson Mandela – joins the IPC’s Rita van Driel, the CGF’s Brendan Williams and David Grevemberg CBE to discuss “Diversity and integrity in leadership”.
Trudy Lindblade, Chief Executive Officer, 2023 UCI Cycling World Championships and Martin Green CBE, Chief Creative Officer, Birmingham 2022 Commonwealth Games and UNBOXED: Creativity in the UK join on “Partnership approaches to event hosting”.
The question of “Broader casting – who owns the rights?” is taken on by Jamie Hindhaugh, Chief Operating Officer, BT Sport, Peter Hutton, Director of Sports Partnerships, Meta, Facebook and Jeff Foulser, Chairman, Sunset+Vine.
It’s not just about sports events either. Geoff Ellis CEO, DF Concerts, Francesca Hegyi OBE, Executive Director, Edinburgh International Festival and Susan Sawbridge, Manager, New Zealand Major Events share outlooks on “The return of live audiences, travel and tourism”.
Laura Lopez, Director, Conference Affairs, United Nations Framework Convention on Climate Change (UNFCCC) and Aileen Crawford, Head of Conventions, Glasgow Convention Bureau speak on “The meetings industry in the post-pandemic world”.
Andrew Dixon, Chief Executive, Culture, Creativity, Place chairs a workshop on “Cities of Culture – changing places forever” with Shona McCarthy, Chief Executive, Edinburgh Festival Fringe Society, Prof. Jonothan Neelands, Academic Director for Cultural Partnerships, University of Warwick and Angus Farquhar, Creative Director, Dandelion.
Iain Edmondson, Director, Legacy Delivery chairs a workshop of event hosts and rights holders on “Defining event impacts and promoting positive outcomes” in relation to ASOIF’s “Common Indicators for Measuring the Impact of Events”.
Other great speakers at Host City 2021 include: Shiny Fang, Secretary General, UIPM; Clare Briegal, Chief Executive Officer, World Netball; Jason Ferguson, Chairman, World Professional Billiards and Snooker Association; Sarah Lewis OBE OLY, Global Sports Leader; Billy Garrett, Director of Sport and Events, Glasgow Life; David de Behr, Head of Sales Aggreko Event Services, Aggreko plc; Tim Briercliffe, Secretary General, AIPH - International Association of Horticultural Producers; Katie Traxton, Board Director, European Sponsorship Association; Daniel Cordey, Chair, Association of Global Event Suppliers and more to be announced.
Host City 2020 welcomed 1,000 registrants from 60 countries and, with such a stellar speaker line-up, Host City 2021 is set to exceed expectations.
Paul Bush OBE, Director of Events, VisitScotland, said: "EventScotland has a strong partnership with Host City, having been a supporter of the conference since its inception in 2014, and we are delighted to be welcoming it back to Scotland and Glasgow for the 7th consecutive year.
“As we continue to navigate the return of events in this new normal, the conference is great opportunity for the global events industry to come together and learn from one another while also looking ahead to what the future holds for major events under the theme of refresh, regenerate and reconnect.
"We look forward to working with the Host City team to deliver a conference that ensures a bright future for all events."
Dr Bridget McConnell CBE, Chief Executive of Glasgow Life, said: “As a proud supporter of Host City, we’re delighted to welcome the event back to Glasgow for the seventh year in a row.
“As one of the world’s leading host cities for festivals and major events, Glasgow has keenly felt the impact of Covid-19. As we begin to recover and rebuild from the pandemic, we know this event will be a key milestone for many of our colleagues across the world, and seeing how well last year’s Host City event was delivered on a digital platform was hugely encouraging and the global feedback was fantastic.
“We look forward to working with the Host City team once again in just a few weeks’ time to ensure that 2021’s event is even bigger and better than previous iterations, and to share best practice with our colleagues across the world as we all work to create the best possible future for events.”
Etienne Thobois, CEO, Paris 2024 Organising Committee for the Olympic and Paralympic Games said: “I am very pleased to be invited to speak once again at the Host City conference, to share with inspiring personalities my experience of organising the Olympic and Paralympic Games, the biggest sporting event on the planet. In a world of rapid changes and high expectations from citizens, we must succeed in organising an event that is both spectacular and sustainable, that monitor its impact while leaving a positive legacy on society. To achieve this, at Paris 2024, we have one watchword: creativity.”
Host City 2021 is delivered with supporting partners EventScotland, Glasgow Life and Glasgow Convention Bureau.
Event supporters include Headline Sponsor, Aggreko; Gold Sponsor, Sport Event Denmark; Silver Sponsors, the International Association of Horticultural Producers (AIPH), DB Schenker and Sunset+Vine; Strategic Partners, The Association of Global Event Suppliers (AGES) and Global Esports Federation.

For more information visit www.hostcity.com or email ben.avison@hostcity.com

[Source: EventScotland] EventScotland and Tourism and Events Queensland (TEQ) have signed a Memorandum of Understanding (MOU) during a meeting between the two organisations at Host City 2019.

The sixth Host City Conference and Exhibition was the ideal place for the signing of the agreement as 300 representatives from some of the world’s leading event cities, destination marketing organisations, cross-sector rightsholders, organising committees and suppliers gathered together for two days. The conference and exhibition included plenary presentations, panels, VIP dialogues and workshops on how to attract, bid for and host secure and engaging events with positive long-term legacies. The MOU will see EventScotland, part of VisitScotland’s Events Directorate, and TEQ work in collaboration over the next three years, sharing information and insights into the securing and delivering of major sporting, cultural and business events.

It will also build on the strong relationship both Scotland and Queensland developed during their respective hosting of the Commonwealth Games in 2014 and 2018 as both organisations look to build meaningful social and economic impacts for their country and region through event tourism.

Areas of collaboration outlined in the MOU include information sharing, event bidding and prospecting, impact measurement, delivery capability, and strategy development.

Paul Bush OBE, VisitScotland’s Director of Events, said: “Scotland is the perfect stage for events and our reputation as a world-leader in event delivery has seen us secure and deliver some of the world’s biggest events, including The 2019 Solheim Cup and the inaugural UCI Cycling World Championships in 2023.

“Events play a key role in our society by helping to bring strong social and economic benefits to the whole country. We are delighted to be signing this MOU with TEQ that will allow both organisations to flourish through the regular sharing of knowledge and insights into this incredibly dynamic and exciting industry.”

TEQ CEO Leanne Coddington said the partnership would prove beneficial to both parties.

“We’ve worked incredibly hard over the past decade to build Australia’s most diverse events calendar that sees unique events held in Australia’s best destinations from the Gold Coast to Cape York and the Outback,” Ms Coddington said.

“Events not only drive visitors to Queensland but also contribute strongly to the economy in their own right, whether they be large-scale sporting events, business events, cultural events or community events.

“We look forward to collaborating with EventScotland in the coming years as we continue to build the value of the It’s Live! in Queensland calendar.”

The signing of the MOU also comes at an exciting time as recruitment for key positions to oversee and deliver the 2023 Cycling World Championships will shortly commence.

Paul Bush added: “It has been an exciting year for the events industry, especially for us here in Scotland. During my opening keynote address on day one of Host City 2019 I touched on the impact of three aspects on the events landscape this year – the growth of women’s sport and women’s events; contingency planning; and audience engagement.

“Unlike any other year I believe we have seen the tectonic plates of the world sporting events shift, collide and indeed, totally reshape. We have seen record crowds and TV audiences for major international events including The 2019 Solheim Cup at Gleneagles and the Women’s World Cup in France.

“We’ve also seen pay parity and equality and diversity continue to be topical subjects and while we’ve seen great strides in the last 12 months, there is still much work to be done within the equality and diversity agenda as sport still lags society.  As an events industry we can and should take a lead whether its gender balance, LGBTQ, BAME or disabled representation; providing the platform for all people from the field of play right up to the boardroom.

“The year has also raised a number of interesting scenarios within the area of contingency planning. While some organisers like the Cricket World Cup got it spot on, others did not, and it is an area we need to focus our minds and give further consideration to ensure we are not left wanting.

“We have also seen a seismic change in audience and fan engagement, with some events like World Athletics Championships failing to ignite the interest of locals, leaving stadiums unfilled while others like the Women’s Netball World Cup in Liverpool and England women’s football team’s recent match against Germany playing to sell-out crowds.

“With the world changing at a rate of knots, as an industry we need to respond at the same pace to the many variables that now exist.”

Around 300 delegates heard high-profile figures, including David Lappartient, President of the Union Cycliste Internationale (UCI), Sir Craig Reedie GBE of the International Olympic Committee (IOC) and Ian Reid, CEO of the Birmingham 2022 Commonwealth Games Organising Committee, outline their vision around the theme “Innovate; Reformulate; Co-Create” on the first day of the conference.

In his keynote address, Paul Bush OBE, Director of Events at VisitScotland, spoke about the three topics that he felt had left their mark on the events landscape this year: the growth of women’s sport, contingency planning and audience engagement.

He said: “The Women’s World Cup in France had 1.12bn TV viewers with an average audience of 8.1m for the final. Megan Rapinoe, the USA star, shone a light on equal pay, equality and diversity issues in sport.

“Are the Tectonic plates of world sporting event shifting, colliding or being totally reshaped? In my humble opinion the answer to all three is ‘yes’.

“The events industry can and should take the lead on gender balance, LGBTQ, BAME and disabled representation to provide that platform for more people, from the field of play to the boardroom.”

Speaking on the opening panel of the conference, Dr Bridget McConnell CBE, chief executive of Glasgow Life, said that event planners need to keep working with and consulting with their local communities.

She said: “Our watchword has always been 'engage' and that underpins the whole approach in Glasgow. That is crucial to our future success. And that includes not only with event organisers, but also with decision-makers, influencers, politicians and our communities. 

"It’s usually taxpayers’ money that pays for a lot that we deliver. So if they don’t see the relevance, embrace it, volunteer at events, or be inspired to take up sport then in times of increased pressure on spending of public funds there will be a big question mark over how relevant we can continue to be.”

Ian Reid echoed that sentiment as the organisers reach out to find out what their local community wants from a Commonwealth Games.

He said: “We are really focusing on youth as Birmingham is the youngest city in Europe. So our sports programme will have beach volleyball and three-on-three basketball, while we want to introduce city centre hubs that work around that with DJs and live site programmes to resonate with a demographic that perhaps hasn’t always engaged with the Commonwealth’s sports programme in the past.”

Sarah Lewis OBE, Secretary General of the International Ski Federation (FIS) and the Association of Winter Olympic International Federations (AIOWF) said: “From the context of co-creation in the six FIS ski and snowboard disciplines which are on the Olympic Winter Games programme, they have diverse characteristics and wide range of cities, resorts and venues. Co-creation and partnerships are different depending on locations. Some events take place in important capital cities.

“For example the next Winter Olympics is in Beijing. But we also have important events at small mountain resorts where there are more people organising them than live there. So the model can’t be one size fits all. You have to find different ways of working together to achieve successful events. That's the key.”

David Lappartient delivered insight into co-creating the 2023 UCI Cycling World Championships in Glasgow, the first to include all cycling disciplines competing together.

He said: “Having strong partnerships is fundamental. If you want to be a huge success everyone has to be on board. And we have been working together with Glasgow to really co-create this.

“Cycling has reacted well to this new vision. We have disciplines that are totally different. But all of them use a bicycle and they are proud to be part of the same event.”

Sir Craig Reedie GBE spoke about the London 2012 Olympic Games and the legacy that it left behind.

He said: “Figures produced six months ago showed that within the six boroughs surrounding the London Stadium since the end of the Olympic Games there have been 125,000 new jobs. I don’t know what the definition of legacy is but that’s pretty high in my book.”

Opening the 2-day Host City 2018 conference, Paul Bush OBE, VisitScotland’s Director of Events, reflected on the busy year it has been for the global events and festivals sector as well as looking at the opportunities and challenges facing the industry going forward.

He said: “The last 12 months has seen a packed calendar of major events across the world, kicking off with the Winter Olympic and Paralympic Games, followed by the Gold Coast Commonwealth Games, the FIFA World Cup in Russia and most recently the Youth Olympic Games in Buenos Aires.

“It has also been pretty historic year for Scotland. We saw the opening of V&A Dundee, Scotland’s first ever dedicated design museum and the only other V&A museum anywhere in the world outside of London.

“We’ve also had our first themed year dedicated entirely to Scotland’s young people off the back of our bid to host the Youth Olympics that were recently held in Buenos Aires. As a legacy of that bid, and by putting our young people at the heart of Scottish society, the themed year has been one of the most successful things we’ve done.

“And one of the shining lights of the year was the inaugural European Championships with co-hosts Berlin. Those 11 days in Glasgow and Berlin were quite spectacular. There were many doubters and many doomsayers but it reached an estimated audience of 1.03 billion viewers and its success has created real momentum for the future that international federations need to look at.

“As a new event we didn’t have a manual on how the Championships should be delivered, giving us the opportunity to be innovative and find new ways of working. And while there were undoubtedly some challenges as we navigated our way down this new path with our co-host and the seven sports federations, overall the sector really responded, creating a delivery model that has caused real disruption within the events market.”

It is this delivery model that Paul believes we will see more of in the future.

“Already we’ve seen the 2026 FIFA World Cup awarded to the Unites States, Canada and Mexico as part of a joint bid and in 2020 the UEFA EURO 2020 will be hosted by 12 countries.

“In line with Agenda 2020, I think the International Olympic Committee need to be brave and give the Games to two or three countries. For me, it is the only way it will be sustainable in the future by spreading the benefit but also spreading and mitigating the risk.”

“Co-hosting across cities, regions or countries is an important trend for the future. It allows for more sustainable impact by using existing infrastructure as well as developing those social and cultural benefits across a much greater geographical area.

As well as new delivery models, technology was another area Paul believes will continue to have a big impact on major events in the future.

“Digital integration will also play a big part in the future of how major events are presented. We need to think how technology plays a part not only for the audience sitting in the stadium or concert hall but sitting at home whether that’s down the road from the venue or in a living room on the other side of the world.

“From augmented reality, live streaming to the availability of real-time data, all these tools are now at our fingertips to enhance the fan experience and drive greater engagement with an event.

“We’ve also seen the evolution of new events thanks to technology. The growth in esports and with it major live esport events, represents a massive opportunity for the sector. With an estimated 130 million competitive gamers who watch games online, and the huge growth market of esports, the alignment between traditional major events alongside an esport equivalent is massive.”

While it is an exciting time to be involved in the events and festivals industry, Paul strongly believes the sector still has more to do to ensure it articulates the short and long term legacy benefits if we are to continue to have meaningful impact.

“I know I said this at last year’s conference but I still believe we have a lot of work to do to truly showcase the impact hosting major events can have on a city and a country to our politicians.

“As an industry we can create impact across global governments like no other sector can. It is about ensuring a 360-degree holistic model approach to the planning and delivery of events, ensuring they are that are enshrined in policy whether its health, education, transport or sustainability. It is quite a change in mind-set moving forward.”

Concluding his opening remarks, Paul took a moment to remember two titans of the international sporting world – Mike Lee OBE and Patrick Baumann.

He said: “Their recent passing has come as a great shock to everyone. Over their careers they both made huge contributions towards the Olympic movement and they will be greatly missed.”

Host City is Europe’s largest meeting of cities and sports, business and cultural events, attracting a large number of senior representatives of cities and destinations from around the world, who are interested in sharing strategic and sustainable approaches to hosting the world’s greatest sports, cultural, business, science and entertainment events.

[Source: EventScotland]