Host City: The greatest meeting of cities and sports, business and cultural events

Global marketing and sponsorship theme drives record highs in delegate commitment for SportAccord Convention 2018

Set to take place from 15 – 20 April 2018 at the Centara Grand and Bangkok Convention Centre, Thailand, the plenary conference will focus on the theme: Uniting a Global Audience – Marketing and Sponsorship for the Future

[Source: SportAccord Convention] Global sports sponsorship is set to achieve $44 billion in 2017 with strong growth projected to continue in the Asia-Pacific (APAC) region as well as other parts of the world, including Europe and the USA. On top of this, the global spending power of Millennials is $2.5 trillion annually with 95% saying they will switch to a brand with a good cause.[1]

Influencer marketing, social responsibility, social activism, data rights, virtual reality, live streaming channels, brand purpose and brand co-creation, as well as attracting millennials who no longer watch television or visit websites – are some of the biggest challenges facing organisations today involved in the business of sport.

Activations on and off the field of play, content engagement, connected experiences and much more, will all be addressed at SportAccord Convention 2018, the only global sports gathering attended by every international sports federation as well as many of the key stakeholders in sport.

Set to take place from 15 – 20 April 2018 at the Centara Grand and Bangkok Convention Centre, Thailand, the plenary conference will focus on the theme: Uniting a Global Audience – Marketing and Sponsorship for the Future. As part of the full conference programme, additional conference streams - CityAccord, MediaAccord, LawAccord and HealthAccord, will also examine the challenges that lie ahead when it comes to sponsorship and marketing.

As a result, SportAccord Convention registrations have soared (compared to this time last year), and record numbers of international sports federations have committed to exhibition booths. Many partners are re-signing having experienced the intrinsic value the Convention brings, while Malaysia Major Events has moved up a tier (to Gold).

Other partners to re-sign include Sport Event Denmark, (Gold Partner and Co-Host of last year’s Convention in Aarhus, Denmark) and DB Schenker (Delivery Partner), both of whom have been closely involved with the Convention since its inception in 2003, and Host City has become a Delivery Partner for the first time. Silver Partners Edmonton Events and Event Scotland, and Bronze Partners FIBA and Visit Victoria, as well as many media partners, have already confirmed their commitment to return and will be in Bangkok.

Not wanting to miss out, newcomers from the APAC region such as MI Associates will experience the world sport and business summit for the first time. Other organisations are taking advantage of their global presence to send C-level teams from Asia-Pacific such as Lagardère Sports Australia, while Great Big Events is bringing its largest delegation to date from both Australia and the United Kingdom.

Regarded as the sports business hub for collaboration and discovery, Greg Bowman, Managing and Creative Director commented:

“Great Big Events has been attending SportAccord Convention since its inaugural event in 2003. Our team is very excited to be involved once again, as we always find it a great event for discussing innovation and progress in sport and discovering ways to continue to push our industry forward into new and exciting territory.”

With so much to address and so many opportunities to be gained from taking part in one of the most important summits in 2018, organisations are encouraged to register and take part in the SportAccord Convention. Currently priced at CHF 2,000 and due to rise by CHF 500 on 6 November 2017, a delegate pass provides access to the most exclusive network of key decision-makers, stakeholders and experts in the world of sport.

Delegates have access to the full conference programme, 3-day exhibition, the Thai Pavilion, and numerous networking opportunities, including social events, the Opening Ceremony and Closing Event, luncheons, evening cocktails, the After Hours Bar, and much more. Follow developments and updates via Twitter @saconvention using #SAC2018, as well as LinkedIn and Facebook.

 

[1] Good is the New Cool: Market Like You Give a Damn / Author: Afdhel Aziz

Top-class gymnastics action to return to SSE Hydro as part of Glasgow 2018

The SSE Hydro will host Glasgow 2018 gymnastics competition

[Source: Glasgow 2018] The SSE Hydro will once again take centre stage next summer when it hosts the European Artistic Gymnastics Championships as part of the Glasgow 2018 European Championships.

When some of the best gymnasts in the world step up to show their remarkable talents as they aim to strike gold, this city landmark will continue its reputation for attracting the finest competitors and most exciting competitions in the sport.

As a venue for the 2015 World Gymnastics Championships and the 2014 Commonwealth Games, the stunning SSE Hydro has witnessed plenty of special sporting moments over the years and will be the place to be for gymnastics fans when the Championships are in full swing. You can make sure you’re there to see champions crowned by getting your tickets here.

Aside from its record of holding unforgettable sporting events, the SSE Hydro, which has provided a stage for some of the biggest stars of music, has also been recognised by Pollstar as the second busiest live entertainment arena in the world.

But, soon enough, the spotlight will be back on athletes’ show-stopping routines.

Glasgow 2018 sporting ambassador Max Whitlock will be looking to continue a fine record when he returns to Glasgow, after clinching first place in the pommel horse two years ago and a medal haul including three golds at 2014’s Commonwealth Games.

The same event also brought success for Brit Claudia Fragapane, who became the first Englishwoman to win four golds at a single Commonwealth Games in Glasgow.

And Scotland's Dan Keatings was also on the podium, securing a gold and two silvers in front of a home crowd.

Away from the GB stars, the SSE Hydro has also been the location for incredible performances from athletes coming from further afield.

At the Worlds in 2015, Greece’s Eleftherios Petrounias wowed to come out on top in the men’s rings, while, among the other highlights, Romanian favourite Marian Dragulescu, a four-time world champion, took silver on the vault.

With just months to go until Glasgow 2018 gets underway, many of those hoping to write their name in the history books have already had their say on competing somewhere that those in the sport know so well.

Sporting ambassador Max said: “I’m really excited about Glasgow 2018 – it is always great to compete at a multi-sport event and I have always loved it here in Glasgow. The crowd is always amazing and give you that extra lift. It can make such a difference to your performance out there on the podium.

“I witnessed that first-hand during the 2014 Commonwealth Games and again at the World Championships the following year. So I have no doubt that Glasgow 2018 will be a huge success.”

Claudia also can’t wait to return to a venue that holds special memories.

She said: “The atmosphere was just breath-taking. There was a lot of pressure because everyone wanted us to do well. We wanted to do well and we knew we could do it so to get that massive roar from the crowd helped us with each performance. It will be amazing to go back to Glasgow – the city has such a special place in my heart.”

And Nile Wilson, who won team silver in the 2015 World Championships in Glasgow, added: “The SSE Hydro has hosted some of the greatest moments of my career. The home support really, really does make a difference. And obviously we’re now looking forward to next year’s European Championships and I’m really excited at the prospect of competing once again in Glasgow.”

Event publisher "Host City" becomes official Delivery Partner for #SAC2018

Ben Avison at #SAC2017

Commenting on the importance of the partnership, Ben Avison, Editorial and Conference Director of Host City said:

“Host City is delighted to have become SportAccord Convention’s Delivery Partner. We see this as the natural evolution of an increasingly powerful relationship between two crucial platforms supporting the community of stakeholders in major international events.

“SportAccord Convention and Host City have enjoyed a mutually beneficial relationship for many years through media partnerships and conference activities.

“Host City particularly values opportunities to reinforce and forge new connections with leading people and organisations involved in major events.

“As well as being a focus for Host City’s high quality editorial coverage, SAC2018 in Bangkok will also provide a welcome opportunity for us to build engagement in Host City’s own events – including Host City Asia, which will bring the world of international event hosting to Beijing at the end of May 2018, and our annual global conference and exhibition in Glasgow in November 2017.”

SportAccord Convention is also a Silver Sponsor to Host City 2017 taking place in Glasgow from 28-29 November 2017.

Nis Hatt, Managing Director of SportAccord Convention said, “As an Official Delivery Partner, we’re delighted to have Host City onboard, given the importance and complexities of hosting major sports events. Host City has provided first-class support and media coverage for SportAccord Convention, and in recent years, with Ben Avison involved as a moderator for our CityAccord conference. We value their expertise and encourage delegates to draw on their experience in the lead-up to and during the SportAccord Convention in Bangkok.”

To network and connect with delegates ahead of the SportAccord Convention 2018 including international sports federations, cities, regions, organising committees, rights holders and suppliers, organisations involved in the business of sport can register for the SportAccord Convention in Bangkok as a delegate, or become involved as a partner and/or exhibitor.

The annual SportAccord Convention World Sport & Business Summit runs for 6 days and features an extensive Conference programme including CityAccord, a sell-out 3-day exhibition, and hosts the stakeholder General Assemblies attended by their Members. The Convention also offers many social and networking opportunities as part of its Official Schedule.

Sportel Monaco

For 29 years, SPORTEL has the global reputation as the only Convention for the Sports Marketing & Media Industry, consistently attracting the leading decision makers.

SPORTELMonaco is the best Convention for sports marketing, media & technology professionals seeking new and innovative ways to create, manage & monetize sports events and content on any platform.

SportAccord IF Forum

This year’s IF Forum will take place on 8-10 November 2017 at the Hotel Royal Savoy here in Lausanne. The 11th edition of the IF Forum will be a great event, offering three days of targeted thematic sessions designed to be of specific value to the International Sport Federations' in attendance.

SportAccord Convention

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; rights holders, organising committees, cities, press and media, businesses and other organisations involved in the development of sport.

Autumn 2017

Nenad Lalovic on UWW's "more direct dialogue with host cities"

Nenad Lalovic played a vital role in having wrestling reinstated to the Olympic Programme

Host City: In the current climate, what kind of events do you think cities and sponsors are most interested in investing in?

Nenad Lalovic: The current climate demands an event that can deliver in a variety of areas that match with a cities or regions current agenda. Promotion of sport as means to a healthy lifestyle, sustainable which is not a burden to a city in the years following an event and a legacy that provides more options and programmes for youth development.

 

Host City: How does UWW maximise the impact of its own events for stakeholders – the IOC, host cities, sponsors and fans?

Nenad Lalovic: With our new Host City Bidding process, we included a more direct dialogue with host cities while maintaining the existing relationships we have with our National Federations. In doing so it allows us to have the city’s commitment right from the beginning, which creates synergies in finding more sponsors, engaging with fans as well as an event with a legacy.

 

Host City: Which regions around the world do you see as having the greatest potential for growing wrestling and how can you reach new fans there?

Nenad Lalovic: Asia has a tremendous growth potential for wrestling. Especially, China and India are two markets where we see strong viewership through our livestream and rights holders, and strong future athletes coming up. In addition, Africa and Eastern Europe are also in regions where we have seen steady increase in participation and viewership.

 

Nenad Lalovic is speaking at Host City 2017 on 28 and 29 November in Glasgow. For more information visit https://unitedworldwrestling.org and www.hostcity.com

Invictus II: Rugby’s magic grows in Japan

Japan's victory over South Africa at the 2015 Rugby World Cup was a high point for the nation (Photo: www.rugbyworldcup.com)

New Zealand’s mighty All Blacks may have walked away with the Webb Ellis Cup after beating Australia 34-17 in the final at Twickenham, but there’s no doubting which nation stole the limelight during the 2015 Rugby World Cup.

Japan sent shockwaves through the sporting world after a memorable 34-32 victory over South Africa in the Rugby World Cup Pool B encounter in Brighton.

Figures from the world of sport, the media and celebrities could not hide their excitement at Japan’s stunning performance on 19 September, 2015.

England’s World Cup-winning coach Sir Clive Woodward called it “the best game ever in World Cup history”. Japanese model and actress Risa Yoshiki tweeted: “And Japan won! I was transfixed from beginning to end! I can’t sleep now! Thank you to the Japanese players!”

Even J.K. Rowling, author of the Harry Potter books, was locked to her TV screen when the “Brave Blossoms” secured the famous last-gasp victory. She tweeted to her 10 million followers: “#RSAvJPN #RugbyWorldCup You couldn't write this...”

After the 2015 tournament finished, Brett Gosper, the managing director of Rugby World Cup Limited, said: “Possibly the greatest story of 2015 has been the success of the Japanese team. The Japan-South Africa game, I’m sure they’ll make Hollywood films of that one day as they did with Miracle on Ice.

“This has been the most competitive World Cup ever and I think the performance of the Japanese inspired all the other tier two teams so we had the smallest winning margins in World Cup history.

“I’m sure 2019 will break records in some areas but it will be ground-breaking. It will look very different, feel very different and will sound different to any World Cup we have ever had.”

Japan’s victory over the Springboks was one of the most epic finishes in sport, let alone rugby, and it firmly placed Japan on the rugby map. Some might say it was fate, considering their destiny in taking over the Rugby World Cup hosting baton from England.

 

From Brighton to Yokohama

Two years on from that result in Brighton, Japan is busy preparing to host the Rugby World Cup in 2019 (RWC2019). Starting with the opening game at Tokyo Stadium on 20 September and finishing with the final on 2 November 2019 at Yokohama Stadium, the 2019 Rugby World Cup will feature 20 nations, 12 stadiums, 48 matches and will welcome 400,000 international fans.

As Gosper said, it’s going to be a huge moment in Japan and Asia’s rugby history. Japan will be the first Asian nation to host a Rugby World Cup and the tournament comes 10 years since 2009 when the World Rugby Council voted to award the hosting rights to the Japanese Rugby Football Union (JRFU).

There still may be two years to go until the opening kick-off on September 20, 2019, but this year is a huge one for the RWC2019 organising committee and the JRFU.

So far this year the HSBC Kitakyushu Sevens, the first ever HSBC World Rugby Women’s Sevens Series round to be played in Japan, was hosted from April 22-23 and the draw for the RWC2019 pools took place in Kyoto on May 10.

Another major milestone in 2017 was in March when a World Rugby delegation held a week of meetings in Tokyo for its third official review of Rugby World Cup 2019 hosting preparations.

Topics of discussion and plans for 2017 included the pool draw, the launch of the IMPACT Beyond 2019 legacy programme, the selection of the team camps, finalisation of the match schedule, and the announcement of ticketing programme details.

Gosper, who led the World Rugby delegation in March, said: “This is an exciting and important year in the tournament’s lifecycle. Milestones in 2017 will lay the foundation for the successful delivery of RWC2019, including the pool draw, the match schedule announcement and launch of the ticketing programme – these are all major moments that will bring the tournament to life for the teams and fans around the world.

“With an accessible ticketing programme set to be announced later this year, it is important that our friends at the Japan Rugby 2019 organising committee continue to ignite excitement throughout the host cities, who will be central to inspiring people to be a part of a once-in-a-lifetime event that has fan-experience at its core.”

Akira Shimazu, CEO of the 2019 Rugby World Cup organising committee, said: “Hosting this first tournament review meeting of 2017 marks an important phase as we begin to move from planning to delivery. The meetings were detailed, constructive and provided us with an opportunity to outline progress and be guided by World Rugby’s knowledge.

“We are doing our best to deliver a ground-breaking tournament for teams and fans in partnership with our colleagues in the host cities and the Japanese government, who fully support us.”

 

Refitting of FIFA World Cup venues

From the Sapporo Dome in the north to the Oita Stadium in the south, some venues chosen for the 2019 Rugby World Cup were previously used when Japan co-hosted the 2002 FIFA World Cup.

“Match venues are being refitted to be suitable for RWC performance,” a spokesperson from the organising committee told Host City. “Some venues have previous experience as FIFA 2002 sites. Others are being renovated or being newly built for the purpose.

“As for the transport links, plans are being made from this fiscal year working with local governments. With regard to the accommodations, we have already secured the necessary capacity for the teams, guests and officials.”

Legacy plans for venues and host cities will also be confirmed later this year. “JRFU and host cities feature in the legacy plan of RWC2019 and they are in the planning process targeting late 2017,” added the spokesperson. “JRFU lead rugby development across the nation with particular focus on the cities and towns that provide a match venues and/or team bases. Twelve host cities aim at making a positive impact on the society in their own context.”

 

Japan’s biggest event this decade

With rugby in Asia growing year on year, the Rugby World Cup organisers are optimistic that Japan 2019 can emulate the 2015 tournament held in England.

More than 400,000 international visitors are anticipated for the first Rugby World Cup to be held in Asia and strong demand is expected for the 48 matches in the 12 host venues.

Another milestone being achieved this year will be the appointment of the tournament’s official travel agents. The official travel programme for the 2019 Rugby World Cup is aiming to be more successful than England’s 2015 Rugby World Cup where more than 185,000 ticket-inclusive travel packages were sold across 48 matches.

For the 400,000 international rugby fans predicted to visit Japan, plans are in place for the creation of city activities, fan-zones and festivals throughout the tournament.

It’s not just international visitors though that Japan is hoping to attract to the 2019 tournament. With the 12 venues located throughout the length of the country it means that 75% of the Japanese population will live within one hour of a match venue.

According to the organising committee’s tournament vision the impact of hosting Japan’s biggest sporting event this decade will have a major impact for both rugby and the country’s economy. The 2019 nationwide festival of rugby activities will “further the reach and popularity of a sport that has seen an 11 million person increase in its fan-base since Rugby World Cup 2015” and the tournament is expected to deliver an estimated JP¥420 billion (US$3.82 billion) economic impact across the 12 host cities.

 

Huge IMPACT in Asia

It’s also at the grassroots level where rugby is gearing up to grow across Asia. Launched in May by the JRFU, Asia Rugby and World Rugby, the “IMPACT Beyond” programme pledges to attract, inspire and retain one million new players across the world’s most populous region.

Despite already having 300 million fans and 8.5 million participants in Asia, the IMPACT Beyond programme will aim to make rugby accessible and inclusive to all across Asia and convert a new generation of rugby participants in the region.

Shimazu said: “Japan is preparing to welcome the world. We are committed to Rugby World Cup and we’re aiming to deliver the best yet. It will be a celebration of rugby and of Japanese culture as we will show off the best of our country and our hospitality on a global stage.”

World Rugby chairman Bill Beaumont added: “With 75 per cent of the population within an hour of a match venue or host city, everyone is welcome to be a part of what promises to be the biggest-ever festival of rugby in Asia and it is great to see so much interest from cities and prefectures as preparation accelerates within this big year for Rugby World Cup 2019.”

With big plans in place off the pitch in preparation for the 2019 spectacle, the JRFU will also be working hard to make sure the team again gets the results on the pitch when the action starts.

It’s going to take a lot of work to emulate the heroics of 2015, but the Brave Blossoms can take inspiration from the team they spectacular beat in Brighton, South Africa.

“A very inspiring movie called Invictus was made based on South Africa’s winning the 1995 World Cup,” said Shimazu, chief executive of the RWC 2019 organising committee. “Hopefully we can do similarly in 2019 to inspire Invictus II: the Japanese version.”

 

This article first appeared in the summer 2017 issue of Host City magazine

Host City 2017 brings High Impact Events to Scotland

Paul Bush OBE speaking at Host City 2016, with Francesco Ricci Bitti, Dimitri Kerkentzes and Sarah Lewis

Host City, the world leading event hosting conference, returns to Glasgow for a third consecutive year on 28 to 29 November 2017.

Paul Bush OBE, Director of Events at EventScotland and Chairman of Host City 2017, said: “I’m delighted Host City is returning to Glasgow for the third year running.

“I’ve always enjoyed attending the conference and exhibition and not just because they keep choosing to come to one of Scotland’s great cities. 

“I’m always impressed with the high-quality delegates and excellent speakers that attend Host City. The combination of exciting and relevant content means you can really delve into the issues facing the sector, while also creating more meaningful debate. It also allows for greater opportunities to network and make those all-important industry contacts.

“My expectations for this year is an exciting programme of interesting panel discussions, keynote speeches and networking opportunities with high quality delegates from the sporting, cultural and business events sector.”

The conference theme this year is High Impact Events in the Current Climate.

Paul Bush OBE said: “It is an exciting but also a challenging time for hosts of High Impact Events. The recent events in London, Manchester and the rest of the world have again brought security to the fore.

“The current security climate and the rising costs this brings is a major issue for events for all sizes, especially ones of High Impact that attract wide-spread attention and large crowds, so the session on ‘Strategies for hosting safe and accessible events’ is especially pertinent.

“Alongside the challenges there are also great opportunities. The rise in technology means that audiences engage with an event in a whole new and exciting way. The session on ‘How technology can enhance the live experience’ will be particularly apt for events adjusting to this new way of engagement and delivery.

“For High Impact Events in the current climate, dealing with these challenges while harnessing these new opportunities is vital and it’s great to see the conference programme reflecting these current issues.”

There are many benefits to staging Host City conference and exhibition, the largest meeting of cities and sports, business and cultural events.

Paul Bush said: “The economic impact of any event like this is significant. It is also a fantastic opportunity to showcase Scotland as the perfect stage for events, and for delegates to see first-hand what Glasgow has to offer.

“For us at EventScotland it is also a wonderful opportunity to welcome the international family of the events industry. We have a packed programme of major events taking place in the coming years, including the Glasgow 2018 European Championships, the 2019 European Athletics Indoor Championships and The 2019 Solheim Cup so it will be great to have some of the world’s foremost event practitioners coming to Glasgow for Host City where we’ll be able to swap ideas and discuss how we manage some of the current challenges whilst making the most of the upcoming opportunities together.

“My other expectation for this year is for a greater opportunity for delegate cross-over between Host City and our own National Events Conference, which takes place the day before Host City.”

The full transcript of a wide-ranging interview with Paul Bush will be published in the Autumn issue of Host City magazine.

Pages