Host City is an annual conference where experts consider best practices in hosting major sports events. One key topic discussed at Host City 2024 was sustainability. On a panel entitled “Inspiring Action Through Major Events”, the panellists discussed the upcoming 2026 Commonwealth Games in Glasgow - a landmark event that is attempting to redefine the way large-scale international events are delivered, with a strong emphasis on sustainability, social inclusion and the environment. This article considers the points made by the panel in light of recent literature to posit that more compact versions of mega sports events, with a focus on sustainability and engaging local communities, can be more financially viable and still deliver a lasting legacy:

• Towards a newer ‘compact’ version of the Commonwealth Games
• The importance of properly integrating with local communities
• How to strike a balance between local communities and global audience?
• Lessons learned and lessons shared: the importance of knowledge sharing

The panel comprised of:

• Katie Sadlier, Chief Executive of the Commonwealth Games Federation,
• George Black, Chair of Glasgow 2026,
• James McVeigh, Head of Innovation and Marketing, Festivals Edinburgh

Towards a newer ‘compact’ version of the Commonwealth Games

Katie Sadlier set the tone for the conversation by describing the Commonwealth Games Federation's strategic rethinking of the Games' traditional model. Historically, hosting such a worldwide event has been a privilege often reserved for wealthier, major markets with significant infrastructural resources. The expectation in this model is that the city would be all-encompassing, able to carry the full burden of hosting. Sadlier said Glasgow 2026 will mark a new beginning in adopting co-hosting, where the costs will be shared among cities for financial sustainability and inclusion. The new approach envisions not only relaxing the barriers for emerging-market cities in their bids but also falls in line with the greater trend towards sustainable practices. Although Glasgow 2026 will be a single-city host, it will be a stepping stone toward the future. For Glasgow, this represents a serious commitment to devising a leaner, resource-conscious Games with long-term benefits for surrounding communities.

Sustainable urban development and the utilisation of existing facilities to create lasting benefits for host cities has become a key feature of host city bids since at least London’s 2012 Olympics.[1] However, central to Glasgow 2026’s sustainability agenda is its compact design, which significantly reduces logistical and environmental challenges. George Black elaborated on the innovative approach being adopted, calling it “the most compact Games ever”. ‘Compact’ in this sense means that the plan involves using just four venues, all situated within walking distance of one another. This not only minimizes operational costs but also drastically cuts down on the carbon footprint typically associated with transportation for participants, spectators, and staff. Social and environmental sustainability are interlinked," Black said. By decreasing the geographic footprint of the event, Glasgow 2026 is also encouraging much more community ownership and involvement.

The importance of properly integrating with local communities

The Commonwealth Games has faced significant challenges in recent years, with a variety of cities from Australia, Canada and South Africa since 2015 either withdrawing from bidding or hosting the Games. For Victoria, Australia, who withdrew from hosting the 2026 Commonwealth Games in 2023, the primary reason was cost overruns, with initial estimates of AU$2.6 billion surging to over AU$6 billion. Therefore, with an increasingly challenging financial landscape, the argument for slimmed-down games as providing a blueprint for survival has gained significant traction.[2] More compact versions of mega sports events utilise fewer venues and emphasise community ownership. Taks, Chalip, and Green explore how small- and medium-sized sporting events can positively affect local communities by leveraging existing infrastructure and fostering community engagement.[3] Their conceptual framework considers that local residents are more likely to participate in smaller events as spectators, volunteers, or organisers, thereby enhancing social cohesion and a sense of belonging. Adapting a similar framework to support mega sports events such as the Commonwealth Games therefore may prove fruitful.

James McVeigh, at the Host City panel, similarly advanced the "localism agenda," and stressed that host cities must look increasingly inward to set their priorities and exploit local strengths. Localism involves using existing venues, reducing the high costs and environmental impacts of building new infrastructure often witnessed in mega sports events. For McVeigh, major events are not solely about attracting international attention or increasing tourism; they are about making a tangible and lasting impact on the communities that host them. Localism means making the aims of the event compatible with the needs and aspirations of the host city. In Glasgow, for example, this engages issues of accessible housing, job creation, and improvements in public transport—things that will make a real difference to the local population. At the same time, however, McVeigh stressed that a locally focused event also needs an international dimension if the Games are to remain inspiring to a worldwide audience.

How to strike a balance between local communities and global audience?

This is, of course, not an easy balance to strike, and one which will vary dependent on the location and nature of the sporting event. Localism for a larger event will also mean mitigating detrimental impacts to the local population—avoiding a sense that it is being imposed. Infrastructure developments are pertinent to scrutinise in this context. Minimisation of disruption to residents in terms of their housing and ability to pursue their lives may be fundamental, allaying fears of similar negative experiences arising which were reported amongst local residents at Porto Alegre at the 2014 FIFA Men’s World Cup.[4] The current authors argue that engaging local residents from the early planning stages from the local community is vital. This aligns with long standing research, which argues that for urban regeneration efforts to be effective, they must explicitly focus on disadvantaged areas and actively seek community participation.[5]

All panel members agreed that for events such as the Commonwealth Games to succeed, they should balance local priorities with reaching new audiences and attracting diverse funding. This requires a clear vision and purpose that connects with local stakeholders and a wider network of partners, funders and viewers. McVeigh described this as "communicating inspiration": how the Games can be a vehicle for social change and community empowerment. This messaging helps attract international sponsors and media attention, whilst fostering a sense of shared ownership among stakeholders at all levels. It is likely that the most successful events of the future will be able to reach a suitable balance whereby a wide spectrum of interests—local, international, commercial and community-based, are adequately engaged.

Lessons learned and lessons shared: the importance of knowledge sharing

A long-term strategy of Glasgow 2026 is its focus on knowledge sharing. George Black emphasised that strong mechanisms for collecting and publishing data are required, which will be useful for future host cities to benchmark against. Such transparency will not only promote accountability but also align with a key International Association of Event Hosts’ (IAEH) objective: providing opportunities to share best practice from lessons learned. Black highlighted the need for metrics to cover financial expenditures, environmental impacts and community benefits.

There is little doubt that a leaner model of the Commonwealth Games will require specialised use of metrics and collaboration between stakeholders, as well as a willingness to rethink traditional approaches. Financial sustainability will need creative ideas for sharing costs and generating revenue, whilst still promoting accessibility. The compact design of the event appears efficient but could create limitations in terms of capacity and scalability, meaning that demand will need to be carefully managed.

Glasgow 2026 will represent a pertinent case study for compact design, sustainability and an application of the localism agenda. Glasgow’s role in collaboration, innovation and inspiration in supporting this version of the Games cannot be underestimated. How Glasgow responds to the challenge of balancing local community needs with the expectations of a global audience will be crucial.

About the authors: Alexander Chrysanthou is Senior Lecturer and Course Leader, BA (Hons) Sports Business and Sports Law at UCFB and Executive Committee Member of the International Association of Event Hosts; Sebastian Poulson is a third-year UCFB Sports Business & Sports Law student.

This article was first published on www.lawinsport.com

Reference List

FT, Glasgow’s slimmed-down Commonwealth Games provides blueprint for survival, 19 September 2024. Glasgow’s slimmed-down Commonwealth Games provides blueprint for survival

Graeff, B., & Giulianotti, R. (2024). Global sport mega-events and local community impacts: The case of housing and redevelopment in Porto Alegre at the 2014 Men’s World Cup finals in Brazil. Sport in Society, 1–17. Full article: Global sport mega-events and local community impacts: the case of housing and redevelopment in Porto Alegre at the 2014 Men’s World Cup finals in Brazil

Viehoff, V., & Poynter, G. (Eds.). (2015). Mega-event cities: Urban legacies of global sports Events. Routledge.

Smith, A. (2012). Events and urban regeneration: The strategic use of events to revitalise cities. Routledge.

Taks, M., Chalip, L., & Green, B. C. (2015). Impacts and strategic outcomes from non-mega sport events for local communities. European Sport Management Quarterly, 15(1), 1–6. scholar.uwindsor.ca/cgi/viewcontent.cgi?article=1022&context=humankineticspub

[Source: USA Swimming] USA Swimming has announced that Shana Ferguson is leaving the organization to become the Chief of Sport and Games Delivery of the LA28 Olympic and Paralympic Games. Ferguson joins LA28 from USA Swimming where she served as Chief Operating Officer, Chief Commercial Officer, and most recently as interim CEO. Ferguson is a proven leader in operational strategy and organizational leadership, with more than two decades of experience in sports management. 

 “Shana Ferguson is a uniquely talented leader who has made innumerable contributions to USA Swimming,” said Chris Brearton, USA Swimming Board Chair. “She was instrumental in the success of the 2024 U.S. Olympic Team Trials, onboarding numerous new partners to the Olympic movement, and countless strategic business initiatives, and we are grateful for her commitment to our sport and the success and wellbeing of our athletes. We wish her the best in her next chapter and look forward to working with her at LA28.”

As the USA Swimming Board continues the search for the organization’s next permanent CEO, the CEO Search Task Force welcomes three new members to help guide a refreshed evaluation of candidates. Board Chair Chris Brearton and former Vice Chair Kathy Fish will join the Task Force, along with Director of Swimming at the University of Texas and former Men’s Olympic Head Coach Bob Bowman. As the search continues, the Board announced that Bob Vincent, former Chair of the USA Swimming Board of Directors, will assume the role of Interim CEO, effective April 1.

A seasoned professional in athletic administration and proven leader at all levels of swimming governance, Vincent is deeply knowledgeable about all aspects of USA Swimming operations and well-positioned to lead the organization during this important transition period. Vincent brings extensive experience in the sports industry and leadership roles, having served as Chairman of the USA Swimming Board of Directors from 2018 – 2021. Vincent also served as Board Treasurer from 2016 – 2018, is an active USA Swimming official, and a member of the USA Swimming Foundation’s Champions Club. Vincent will resign from his current role on the Board of Directors to assume the Interim CEO position until his planned retirement once a new permanent leader is selected.

Brearton continued “We are extremely pleased to welcome Bob Vincent as Interim CEO and are thankful for his willingness to take on this service to the organization before his retirement, as we continue our work to support our members and prepare for the Los Angeles 2028 Olympic Games.”

During Vincent’s time as Interim CEO, he will focus on maintaining momentum for key strategic initiatives and events, including this summer’s World Aquatics Championships in Singapore and the ongoing search process for the next National Team Managing Director.

“I am honored to step into the role of Interim CEO and help lead USA Swimming at this important moment,” said Bob Vincent. “I have witnessed firsthand the dedication and passion of our athletes, coaches, officials, volunteers, and staff, and I look forward to working closely with each of them while I serve in this role. The organization is poised for continued success, and I am eager to start engaging with the team in this new leadership capacity.”

“I am thrilled to congratulate Shana Ferguson on her new role as Chief of Sport and Games Delivery for the Los Angeles 2028 Olympic Games,” said Sarah Hirshland, CEO of the United States Olympic and Paralympic Committee. “It's awesome to see her apply the skills and experiences gained at USA Swimming to this monumental event. This transition showcases her remarkable talent and highlights the importance of knowledge transfer as we build a strong ecosystem of sports professionals in the United States. I also want to express my gratitude to Bob Vincent for his dedicated service to USA Swimming during this pivotal time.”

The election of Kirsty Coventry as president of the IOC was instigated by former CANOC President Brian Lewis’ challenge to the IOC in 2018 to elect a woman president, according to the current CANOC President.

“Coventry’s ascent to the presidency of the IOC is very much a response to CANOC’s Brian Lewis’ appeal at the forum, Olympism In Action, held in Buenos Aires, Argentina, during the Youth Olympics in 2018,” CANOC President Keith Joseph wrote.

“In a discussion on women in sport, Lewis challenged the IOC and the entire Olympic Movement to elect a woman as the organisation’s next president. To Brian’s credit, it has been realised.”

In a recent interview with the Trinidad Express, Brian Lewis said: "When I made the statement that the next president should be a female, the room gasped — as if I had said something I ought not to have said. 

"It is great for the IOC and its history that for the first time ever, a female has been elected to this role. It has taken far too long."

Coventry will also be the first IOC president from the Global South.

"IOC needs change, not continuity"

In an editorial in the Trinidad & Tobago Guardian, Lewis said: "While the election of Coventry can be seen as a significant win for inclusivity and progress, she will have to show that she can rise to the occasion and demonstrate the necessary competence, skill set and leadership.

"The IOC is at a crossroads. Regardless of the perception that she represents continuity and exchange, rather than the change that the IOC badly needs at this time."

Brian Lewis is on the Advisory Board of Host City, where he has helped to shape the conference agenda as part of a diverse group of industry-wide stakeholders.

Host City 2025, the greatest meeting of organisers, hosts and owners of sports, business and cultural events, has revealed the conference theme and agenda topics, and confirmed the Global Presenting Partners and Hosts.

The conference will centre on the theme “Getting on with the Business of Major Events.” This year’s focus underscores a renewed commitment to the practicalities of hosting and delivering world-class sports, business, and cultural events.

Taking place with the support of Global Presenting Partners and Hosts Glasgow Life and EventScotland, part of VisitScotland, Host City 2025 will offer a dynamic and diverse program featuring keynotes, interviews, workshops, and panel discussions.

Keynote Addresses & Q&As will explore critical topics, including:

• The enduring inspiration of major events
• Lessons from organising committees
• The business of sport in the Middle East
• The business of sport in the Americas

Plenary sessions will address pressing industry trends such as:

• Driving growth in major events
• How AI is transforming major events
• Making major events pay
• The economics of women’s sport
• Private investment in major events
• Digital fanship and engagement
• A decade of sport in the Americas
• Technologies driving event delivery
• Advances in security and ticketing

Workshops & Case Studies will provide hands-on insights into subjects ranging from:

• Bidding processes and strategies
• Net Zero
• Innovations in AV and broadcasting technology
• New event formats and production innovations
• Tools for managing teams and events
• Data, infrastructure, and transport solutions
• Procurement processes and opportunities
• VR and immersive experiences
• Purpose-led sponsorship and commercialisation strategies
• Ensuring event relevance and long-term impact

An exhibition featuring event hosts, owners, and suppliers will run alongside the conference.

Host City 2025 will feature the second Host City Awards, set to take place over an Awards Dinner on 2^nd December, recognising excellence in major event hosting and delivery across a range of categories.

With an expanded agenda and a sharpened focus on industry challenges and innovations, Host City 2025 is an unmissable gathering for leaders shaping the future of major events.

Host City 2025 conference and exhibition takes place at the Technology & Innovation Centre, Glasgow, Scotland.

Matthew Astill, CEO of Cavendish Group said: “Host City 2025 will provide our community of major event organisers, owners, hosts and suppliers with deeper and more varied opportunities for learning and business. We thank Glasgow and Scotland for their longstanding support of Host City.”

Susan Deighan, Chief Executive of Glasgow Life said: “The Host City Conference provides an invaluable platform for global events sector partners to come together to share their experiences and insights on industry issues, and take part in productive discussions and debates about the challenges and opportunities host cities face.

“The event also provides a fantastic opportunity for the world’s top industry contacts to network and build connections that foster collaboration and mutually beneficial partnerships – which is incredibly important too. So we are really looking forward to welcoming Host City delegates to Glasgow once again in December..”

Rob Dickson, Director of Industry and Events at VisitScotland, said: “The return of Host City to Glasgow and Scotland reinforces our reputation as a world-leading events destination. The conference and exhibition will provide the ideal platform for delegates from across the sport, cultural and business events landscape to come together and discuss the issues and trends facing the industry. With EventScotland continuing its support of Host City as Global Presenting Partner alongside Glasgow Life, we look forward to once again welcoming delegates from around the globe back to Glasgow this December.” 

[Source: IOC] Kirsty Coventry has been elected the 10th President of the International Olympic Committee.

The 41-year-old Zimbabwean was chosen in a secret ballot of seven candidates at the 144th IOC Session being held in Costa Navarino, Greece, on Thursday (20 March), for an eight-year term of office.

President-elect Coventry replaces outgoing President Thomas Bach, who was first elected in 2013 and re-elected in 2021. She received 49 votes in the first round, exactly the number required for a majority from the 97 votes cast.

She will be the first woman and the first African to serve as IOC President.

President-elect Coventry will assume office after the handover from President Bach on Olympic Day, 23 June. President Bach, who remains in the role until then, will also resign as an IOC Member after the transfer of power and will then assume the role of Honorary President.

"This is an extraordinary moment. As a nine-year-old girl I never thought I'd be standing up here one day, getting to give back to this incredible Movement of ours," President-elect Coventry told the Session in her acceptance speech.

"This is not just a huge honour but it is a reminder of my commitment to every single one of you that I will lead this organisation with so much pride, with the Values at the core. And I will make all of you very, very proud, and hopefully extremely confident in the decision that you have taken today. Now we've got some work together. This race was an incredible race and it made us better, made us a stronger Movement."

The President-elect will oversee the Olympic Winter Games Milano Cortina 2026 as her first Olympic Games, with under 11 months to go to the Opening Ceremony.

As the International Olympic Committee (IOC) prepares to elect its next president, the seven candidates vying for the role have laid out their visions for the future of the Olympic Movement. While their manifestos cover a range of topics – including governance, sustainability, and athlete welfare – each candidate presents a unique perspective on how future host cities will be selected, supported, and shaped by their policies.

Here’s how the key proposals could impact cities bidding for and hosting the Olympic Games.

Lord Sebastian Coe: greater accountability for host cities

Coe introduces a bold governance reform: an initial four-year presidential term with a confidence vote for renewal. If implemented, this could create a more dynamic leadership approach that holds the IOC accountable to its promises – something host cities have long demanded.

His emphasis on modernising the Olympic brand and broadcasting strategies also suggests a stronger focus on ensuring host cities benefit from global media engagement, helping them maximise commercial and tourism opportunities.

Kirsty Coventry: athlete-centric host cities

Coventry’s manifesto prioritises athlete welfare, which could influence how host cities plan their venues, accommodations, and support services.

She also calls for leveraging AI and digital platforms to enhance engagement with younger audiences. For host cities, this could mean greater emphasis on interactive fan zones, esports integrations, and digital-first engagement strategies to make the Games more appealing to the next generation.

Johan Eliasch: sustainability and flexibility in hosting

Eliasch is the most radical when it comes to rethinking the structure of the Games. He proposes a rotational hosting model for the Winter Olympics, where specific cities or regions would repeatedly host the event. This would significantly reduce costs and environmental impact, making the Winter Games more accessible to cities that struggle with long-term infrastructure investments.

Additionally, his manifesto calls for a complete review of all sports and event formats to enhance their appeal to fans – potentially leading to changes that affect venue requirements and the commercial viability of hosting.

HRH Prince Feisal Al Hussein: a more inclusive bidding process

Prince Feisal emphasises modernising and democratising the Olympic bidding process. His proposal to raise the IOC membership age limit from 70 to 75 could allow for greater continuity in the Games’ strategic direction.

For host cities, a notable idea is the creation of an "Olympic Agenda 2036," which includes integrating cultural festivals into the Youth Olympic Games. This would encourage cities to rethink their event planning beyond just sporting venues, potentially making the Games a broader cultural and tourism initiative.

David Lappartient: more transparent selection and host representation

Lappartient focuses on governance reforms that could reshape how cities are chosen to host the Games. He proposes:

• Reducing the number of IOC commissions to streamline decision-making
• Hosting an Olympic Congress, where all stakeholders – including prospective host cities – can discuss the future of the Games
• Achieving gender parity within the IOC by 2036, potentially influencing the selection of host cities based on their commitment to gender equity in sport

His emphasis on broader participation in IOC decisions could make the host selection process more transparent and inclusive.

Juan Antonio Samaranch: restoring full member voting for hosts

Samaranch seeks to return Olympic host city selection to a full IOC membership vote, reversing recent changes that shifted the decision-making power to the Executive Board.

This would bring greater transparency and competition back to the bidding process. Cities bidding for future Games would need to engage more directly with the entire IOC membership rather than focusing on a smaller group of decision-makers.

Morinari Watanabe: a multi-host Olympic model

Watanabe presents the most dramatic change for host cities: a decentralised Olympic model, where the Games are hosted simultaneously across multiple continents. This approach aims to:

• Reduce the financial burden on a single host city
• Increase global participation
• Expand the commercial reach of the Games

If implemented, this would completely reshape how cities approach Olympic bidding and planning, moving from a single-city model to a shared responsibility between regions or nations.

what’s at stake for future host cities?

While all candidates recognise the need for sustainability, financial viability, and inclusivity, their approaches differ significantly. Some, like Samaranch and Lappartient, advocate for greater transparency in the bidding process, while others, like Eliasch and Watanabe, propose fundamental changes to how and where the Games are hosted.

For cities considering a bid, these manifestos highlight key questions:

• Will the host selection process become more democratic or remain streamlined under the Executive Board?
• Will future Games prioritise financial sustainability with rotational or multi-host models?
• How will digital and AI-driven engagement reshape expectations for host cities?

The next IOC president’s policies will shape not just the future of the Games, but also the cities that host them.

The hugely popular South Asian sport of kabaddi is making history from 17th to 23rd March as its World Cup comes to the West Midlands, UK – the first edition to take place outside Asia.

The South Asian sport’s journey to the global stage has been a long time in the making.

Ashok Das, President of World Kabaddi grew up in India before settling in the UK. “We started Kabaddi in the British Army, in universities, and dreamed of the big one: the World Cup. Today the dream is coming true, of hosting the first ever Kabaddi World Cup outside Asia, in the West Midlands,” he said.

The host region has invested from its Commonwealth Games legacy fund for the event.

“The Commonwealth Games was a launchpad for a golden decade of major events. We wanted to deliver events that have purpose and impact,” said Joel Lavery, Strategic Lead Major Sporting Events for the West Midlands Growth Company.

“We’re a region that is very diverse and we want to make sure that we host events that represent the communities that we want to celebrate and inspire.”

Kabaddi aims for the Games

The ultimate goal for many sports is to get on the programme of a major multi-sport event like the Olympic or Commonwealth Games, and kabaddi is no exception.

“Kabaddi is more than 4,000 years old, and we carry the dream of getting the sport into the Commonwealth and then the Olympic Games,” said Das.

The next Commonwealth Games takes place in Glasgow in 2026 with a streamlined and sustainable format.

“For us to do something positive in 2026 is very important,” said Prem Singh, CEO, British Kabaddi League and founder member of Scottish Kabaddi. “We’re hoping we can bring a little bit of vibrancy with hosting a kabaddi event at the Commonwealth Games, hopefully in partnership with 2026. If that’s not possible, we’ll still be doing something there and inviting teams from the Commonwealth.”

Global growth

The organisers hope this will be the first of many World Cups to take place in new regions. “We’re doing this World Cup to give confidence to other nations that they can also host major events and promote their own communities,” said Singh.

“It’s a giant step for kabaddi kind! We hope to inspire America, Canada and right across the world – that’s one of our major goals. And I wouldn’t be surprised if in next five years a major championship will go to the Arab world.”

World Kabaddi is also developing an East African kabaddi league and a European super league. “Our whole goal is about setting the scene for future development,” said Singh.

“China gave entry to kabaddi in the Asian games in 1992,” said Das. “We are getting more young people from China involved.”

“TV advert to the world”

The media coverage that a major international event brings is vital for hosts and rightsholders alike.

“The media abroad, and also western media, can help us to promote kabaddi across the community,” said Das.

The Pro Kabaddi League final in Pune had a TV audience of 250 million people. “Those numbers are mind-blowing compared to UK audiences,” said Lavery. “We want more people to know about the West Midlands, to visit the West Midlands – this is our TV advert to the world.”

The Paddy Power Kabaddi World Cup 2025  will be screened on BBC iPlayer, Olympic Channel, DD Sports and Willow TV, with talkSPORT and sponsor Paddy Power will also provide coverage.

“Paddy Power coming on board will be lifting kabaddi onto a different level,” said Das, highlighting the betting company’s investments in community programmes.

“It’s not just about the event; it’s about setting up infrastructure in schools, colleges and universities,” said Singh. “It’s going to inspire an awful lot of people and to be the catalyst to hoping that people from South Asian communities will take a greater interest in sport, physical activity and going to watch matches.”

GLASGOW, SCOTLAND – Host City 2024, the greatest international meeting of cities and sports, business and cultural events, took place  in Glasgow, Scotland on 3-4 December. The 11th edition of the annual conference brought together event professionals - including rights holders, city officials, event organisers and global brands - under the theme of “Inspiring Action Through Major Events”.

Speakers from all continents examined the evolving opportunities and challenges of hosting major events worldwide, with a particular focus on sustainability, innovation, and social impact.

Key takeaways

• Events are powerful platforms for positive change, extending beyond entertainment to foster community connections, advance sustainability, and create lasting legacies.
• Collaboration and partnership are essential for successful and impactful events.
• Sustainability must be approached holistically, integrating environmental, social, and economic considerations.
• Event organisers must embrace innovation and harness technology to enhance event experiences, streamline operations, and generate new revenue streams.
• Data is crucial for measuring event impact, informing future strategies, and demonstrating the value of events to stakeholders.

Social Impact and Legacy

This year's conference placed significant emphasis on the long-term impact of major events, moving beyond immediate economic benefits to consider their role in fostering social cohesion, promoting diversity, driving sustainability, and inspiring community engagement. The events industry is increasingly prioritising social impact and community engagement alongside economic considerations, demonstrating a shift towards a values-driven approach.

Susan Deighan, Chief Executive of Glasgow Life said: "Events are not just a moment in time. They can be platforms that inspire action, and drive positive and sustainable change."

Vicki Miller, Chief Executive of VisitScotland said: “In a world often characterized by chaos and disconnect, events satisfy a deep human need for connection, with people increasingly prioritising experiences and social impact over mere entertainment.”

Sustainability

The conference highlighted the critical need for integrating sustainable practices into every aspect of event planning and delivery, from procurement to venue management. This includes reducing carbon footprints, promoting responsible resource consumption, and engaging in meaningful partnerships to achieve net-zero targets.

Jimena Saldana, CEO, Panam Sports Organisation said: “We still see sustainability as a cost when in actual fact it is a cost-saving. We need to tell that story much better.”

Innovation

The role of technology in shaping the future of events was explored, with discussions on how AI, augmented reality, and digital platforms can enhance audience engagement, streamline operations, and generate new revenue streams. Delegates also discussed the growing importance of data in evaluating event impact and informing future strategies.

Maria Teresa Squillaci, Head of Web & Social Content, Fondazione Milano Cortina 2026 said: “All of us working in organising major events face the same challenges. One of those challenges is engaging with the young generation in a new way. Through AI, we hope we will be able in 2026 to deliver personalised highlights.”

Event delivery

Effective execution and risk mitigation was a key topic. Events success hinges on meticulous planning, clear roles, and open collaboration among stakeholders to prevent "grey areas" and address unforeseen challenges. Scenario testing, adaptability, partnerships and proactive communication are essential in enabling teams to pivot when issues arise.

Sabrina Ibáñez, Secretary General, FEI and President, Association of Paralympic Sports Organisations (APSO) said: “There’s a sequence to follow - what’s the issue, can we fix it, do we have a termination clause, who needs to know about the cancellation, and what’s our plan B? Everyone needs to know what that plan is in advance.”

Harvey Goldsmith CBE, music promoter said: “Risk aversion is an issue. Health and safety regulations can be overblown and used to stop events taking place.”

Reimagining the economics of events

Discussions centred on exploring alternative funding models, such as co-hosting and public-private partnerships, to ensure the financial sustainability of major events, particularly in light of tightening public budgets.

Joel Lavery, Strategic Lead Major Sporting Events at West Midlands Growth Company said: “Local authorities and governments have too much competitive pressure on budgets. So rights holders need to do more to develop commercial partnerships with the private sector.”

Glasgow 2026

The upcoming 2026 Commonwealth Games in Glasgow served as a recurring point of reference throughout the conference, showcasing the key themes in a real-world context. The organisers explained how the Games are being redesigned to make them more compact, with just four venues within walking distance, reducing operational costs and minimizing the carbon footprint associated with travel. They also echoed themes of adopting new financial models and community inclusion that were prevalent across the conference.

Katie Sadlier, Chief Executive of the Commonwealth Games Federation said: “We are rethinking the economics - moving the Games out of major markets to a co-hosting model, where costs can be shared among host cities.”

George Black, Chair of the Glasgow 2026 Commonwealth Games Organising Company said: “If we want the Games to have a sustainable impact on Glasgow, then we need to understand the city’s expectations from the start. That requires input from local communities, and especially young people.”

Collaboration

A recurring theme throughout the conference was the importance of collaboration between stakeholders, including rights holders, host cities, sponsors, suppliers, and communities. This includes shared responsibility for sustainability goals, transparent data sharing, and co-creation of legacy initiatives.

Joseph Piotrowski, VP of Sports Development at Florida Sports Foundation said: “Collaboration has been at the heart of the state’s success in this area. There are 36 partners across Florida that coordinate to cater to a diverse range of demographics and needs.” 

Tim Kasper, Account Manager for Sport & Culture, Explore Edmonton said: “Events in the city are planned by engaging with indigenous population and underrepresented groups. It makes events a movement for inclusion and cohesion.”

Prem Singh, CEO of British Kabaddi League said: “EDI policies don’t always reflect real-life. Organisations need to engage with communities directly when planning their events. Engagement is your friend, even if it means hearing tough lessons.”

Inaugural Host City Award Winners

Host City 2024 also saw the launch of the Host City Awards, celebrating excellence, innovation, engagement and impact in hosting major events. UEFA EURO 2024 Host City Berlin won the award for Impactful Event Hosting; OnePlan won the award for Resourceful Event Delivery; and BLAST won the award for Engaging the Audience.

Host City 2024 was delivered with the support of Global Presenting Partners and Hosts, Glasgow Life and EventScotland.

The inaugural Host City Awards will take place in Glasgow, Scotland to celebrate exceptional accomplishments in hosting, delivering and promoting major events.

The awards form part of the Host City 2024 conference, hosted at the Technology & Innovation Centre on 3-4 December, with winners announced during the Civic Reception and Dinner at the City Chambers on the evening of December 3.

The Impactful Event Hosting award will recognise destinations that demonstrate economic impact, social engagement and environmental sustainability of a major event.

The Resourceful Event Delivery award is open to suppliers and organising committees that have delivered cost-effective, innovative, and sustainable solutions for a major event.

The third category, Engaging the Audience, recognises rights holders that demonstrate significant audience growth and inclusion while innovating fan experiences.

Organisations registered to attend the Host City 2024 conference are eligible to enter for free by 30th October, submitting concise written entries and optional supporting materials.

The diverse judging panel of renowned experts includes Harvey Goldsmith CBE, Promoter, Allegra Roccato, Head of Events, World Physiotherapy, Ralph Straus, Commercial Director, FEI, Jennifer Arnold, Vice President, U.S. Soccer Foundation, Iain Edmondson, Founder, Legacy Delivery, Sarah Lewis OBE OLY, Prem Singh CEO British Kabaddi League, Joanne Deponio, UEFA EURO 2028 UK & Ireland, The FA and Brian Lewis, Immediate Past President, Trinidad and Tobago Olympic Committee.

This year’s conference boasts an impressive lineup of speakers from around the world, representing top organisations in sports, entertainment, and event management.

Under the theme of “Inspiring Action”, delegates will hear from:

• Marisol Casado, IOC Member and President of World Triathlon
• Katie Sadleir, Chief Executive of the Commonwealth Games Federation
• Susan Deighan, Chief Executive, Glasgow Life
• Vicki Miller, current Director of Marketing and Digital and incoming Chief Executive Officer at VisitScotland
• Harvey Goldsmith CBE, renowned concert promoter and founder of Earth Aid Live
• Sabrina Ibáñez, Secretary General of the FEI and President of APSO
• Baroness Tanni Grey-Thompson DBE, DL, Independent Crossbench Peer, The House of Lords
• Shiny Fang, Secretary General of the UIPM
• Richard Smith CBE, Chief Operating Officer of the Invictus Games
• John Langford, COO of AEG Europe
• Colin Grahamslaw, Secretary General of World Curling
• Céline Payell, Vice-President and General Manager of Events & Experiences at Cirque du Soleil
• Matlohang Moiloa-Ramoqopo, IOC Member and Vice-President of ANOCA
• and many more to be announced.

These distinguished figures will share their expertise on a wide range of topics, including technology’s role in event transformation, sustainability strategies, diversity and inclusion, and creating lasting legacies for host cities.

Host City 2024 promises to be an exceptional gathering of global thought leaders, offering unparalleled networking opportunities and insights into the future of event hosting and city development.

Host City 2024 takes place with the support of Hosts and Global Presenting Partners: Glasgow Life and EventScotland, part of VisitScotland.

Vicki Miller, current VisitScotland Director of Marketing and Digital; and incoming Chief Executive Officer, said: “Events play an important role in our communities, bringing a wide range of economic and social benefits while strengthening our position as a world-leading tourism and events destination.

“As the largest meeting of cities, and sports, business and cultural events, we are proud to be continuing our support of Host City as Global Presenting Partner.

“I’m honoured to be joining the line-up of esteemed speakers from around the world to take an in depth look at the role events play in inspiring action at a local, national and international level.”

Susan Deighan, Chief Executive of Glasgow Life, said: “Glasgow is globally renowned for its expertise in delivering world-class events which attract visitors from near and far, boost our economy and international profile, and support the city’s health and wellbeing agenda.

“We are proud of our track record and reputation as a trusted partner and first-choice destination for major brands and worldwide event organisers. We are also committed to ensuring our hosting of events creates a genuine legacy and positive long-term benefits for Glasgow’s diverse communities through a strategic approach to innovation, inclusivity and sustainability.

“The city is delighted to be welcoming Host City again – bringing together international event owners, federations, and wider stakeholders to share insights and experience, and to debate and discuss the challenges and opportunities facing the industry. It’s a privilege to be part of this important conversation.”

Host City Awards

Host City is launching the Host City Awards, to celebrate excellence in hosting, delivering and promoting major sports, business and cultural events worldwide. The winners will be revealed at Host City 2024. To find out more and enter, visit https://www.hostcity.com/host-city-awards.