Event Management - Host City

Taking a lead role on the event sector’s big issues

Paul Bush OBE speaking at Host City 2019 in Glasgow, Scotland

Host City: Hi Paul, we’re really excited about bringing Host City back to Glasgow in person on 15-16 November. How are you feeling about Host City returning to Scotland after 2 years hosting in the virtual world?
Paul Bush: I’m looking forward to the return of the first in-person Host City to Glasgow and Scotland where we look forward to welcoming so many international event owners, organisers and hosts together in the first time in two years. Virtual events have played an important role in that time, allowing us to all stay connected and share key learnings as we navigated our way through uncertain times, however, for me, nothing beats the experience of an in-person event and being able to meet face-to-face allows for great relationship building and networking in a more fun and social way. 

Host City: The theme of the conference is “Face to Face with New Realities”. The world has certainly changed a lot since last year’s Host City event – what are the big issues facing you right now?
Paul Bush: Last time we met, we were operating in a climate of consistent uncertainty which had continued to push us all to work in different ways, developing a range of resilient responses, innovation, spirit and adaptation. While the last 12 months has seen the start of a return to a more consistent operating environment with the removal of Covid restrictions, other challenges remain. The increasing financial challenges now facing the sector, including reduced government budgets, rise in inflation and its affects on both the supply chain and on individuals facing the cost-of-living crisis as well as recruitment – both retaining and attracting staff to the industry, addressing sustainability and the role of events in supporting our health and wellbeing are the big issues facing the events sector right now. 

Host City: On the sustainability question – for such an international industry, it’s tricky isn’t it, but perhaps we do have an opportunity to show leadership here? 
Paul Bush: In our ever-changing world, the need to address our environmental impact is becoming more and more prevalent, and we all have a part to play both individually and as a sector. From an events perspective, the whole events eco-system is increasingly aware of its impact, including eventgoers, who expect events to be ‘walking the talk’ when it comes to socially and environmentally responsible practices in the planning, organisation and delivery of events. Creating sustainable events is no longer a nice ‘to-do’, it’s a necessity.
So, I do think the events industry across the world can take a lead role on addressing the environmental question as events themselves are hugely powerful in engaging the public in climate change through their programming, helping inspire and motivate people to make changes in their own lives.

Host City: And when it comes to wellbeing, how can event hosts make sure that their events really do help to improve their physical and mental health?  
Paul Bush: Over the last few years, the social benefits of events of have become even more recognised, especially the sense of pride they help build, and the valuable contribution they make towards our health and wellbeing. The Contribution to Events to Scotland’s Wellbeing research that we commissioned in collaboration with the Event Industry Advisory Group and published last October highlighted how attending or regularly taking part, either as a participant or as a volunteer at an event, can help improve wellbeing while the chance to interact with friends and family is a key driver for supporting mental health. Therefore having a diverse portfolio of events that engages a wide range of people will ensure as an industry we are helping support peoples wellbeing and providing opportunities for shared experiences. Articulating this benefit is particularly important, especially in the current financial climate, if want to retain investment from both the public and private sector. 

Host City: Our events sector has faced a range of challenges to say the least. What are you doing to support its recovery, and what role do you think events play in the economic mix these days?
Paul Bush: The economic benefits of events are widely recognised and now more than ever it’s important we continue to highlight them. Events support thousands of jobs, both directly within the industry itself as well as wider sectors including hospitality and tourism. Pre-covid, the 2020 UK Event Report highlighted a direct spend of £70bn in 2019 through live events and it is estimated that over £6bn of this could be attributed to Scotland.
Highlighting the value of the events industry in Scotland at government level as well as supporting the industry in Scotland to ensure its strong return has been a key focus for us. We have done this through working in collaboration with the Event Industry Advisory Group, through the Covid relief funding we have delivered over the last two years and through our regular funding programmes that have supported a range of major, national, local and community events this year, including The 150th Open, the Edinburgh International Festival and IEEE Engineering in Medicine & Biology Society Annual International Conference.
Despite the current economic challenges we are all facing, I do believe events play a vitally important role in our recovery. 

Host City: On the bright side, it’s amazing to be able to stage face to face events again. After Host City you’ve got some great events coming to Scotland, not least the UCI Cycling World Championships next year. What are your expectations? 
Paul Bush: Scotland is the perfect stage for events and in additional to our great range of annual events, we all have a number of exciting major events in the pipeline including The Tall Ships Races in Lerwick, Shetland, next July, 2024 World Athletics Indoor Championships at Emirates Arena here in Glasgow, the World Orienteering Championships 2024 in Edinburgh, and the Orkney 2025 Island Games in addition to the biggest cycling event ever, the 2023 UCI Cycling World Championships.
We cannot wait to welcome the world’s best riders from across 13 UCI Cycling World Championships to Glasgow and across Scotland next year. It will be truly memorable not just for what happens across the 13 days in August next year, but also for our wider vision to inspire people to ride bikes and be a catalyst for change across Scotland, before, during and after the event.  Whether it is for health, sport, transport, tourism, industry or events, we want everyone to be able to experience the freedom and joy riding a bike can bring to our lives. Our policy led approach to delivering the event ensures participation, inclusion and accessibility, and sustainability is the focus of our Hub and Spoke delivery model, and I look forward to sharing more on this and our preparations on day two of the conference when I will be joined UCI President, David Lappartient, for the panel session on new event concepts.  
Thank you very much for your time and your support Paul; we’re really looking forward to Host City and the exciting times ahead for events in Scotland. 
Paul Bush: Thank you. I look forward to once again catching up in person with colleagues from across the events sector for a great two days of discussion and debate at the Technology and Innovation Centre in Glasgow on the 15th to 16th November.

Register for Host City 2022 here: https://www.hostcity.com/events/host-city-2022/register

Host City 2022 reveals final speaker line-up in Glasgow, Scotland

IOC Member and UCI President David Lappartient pictured speaking at Host City 2019 (Photo: Host City)

Host City 2022 takes place on 15-16 November, returning to Glasgow, Scotland with an illustrious line-up of international speakers joining in person.

Register here now to be part of the greatest meeting of cities and sports, business and cultural events.

The conference opens with Keynote Addresses on the conference theme of Face to Face with the New Realities from Paul Bush OBE, Director of Events, VisitScotland and Ivo Ferriani, President, GAISF, SportAccord, AWOIF and IBSF, who are joined on the opening panel by Susan Deighan, Chief Executive, Glasgow Life, Sam Ramsamy, Honorary Member, IOC and Vice President, FINA and David De Behr, Head of Sales, Major Events, Aggreko.

The panel New Event Concepts – Disruption and Synergy stars Beng Choo Low, Secretary General, World Baseball-Softball Confederation, Tine Eriksen Green, Head of Major Events, City of Copenhagen, Prof. Andy Miah, Metaverse Council & Commission Member, Global Esports Federation and Senthil Gopinath, CEO, ICCA and Robbie Clyde, Head of EventScotland.

A panel of experts including Alice John, Head of Economic Growth and Development Advisory, Deloitte’s Sports Business Group, Brendan Williams, Chair of the Athletes Advisory Commission, Commonwealth Games Federation and Mate Bor, Chief of Staff and Senior Advisor to the President, FITEQ Jonathan Coates, Marketing, Communications and Events Manager, ESA (European Sponsorship Association) and Communications Manager, UIPM and Mike Laflin, Director, Total Analysis explore the mindset of The Future Fan, following a Case Study from Antony Warren, Head of Business Development, World Supercross Championship (WSX).

Ian Ward, Leader, Birmingham City Council joins for a speech and Q&A on the delivery and legacy of the Birmingham 2022 Commonwealth Games.

A panel on Partnership Paradigms of Event Hosting and Delivery stars Hilary Atkinson, Director, FIH Pro League & Olympic Games, International Hockey Federation (FIH); Julia Amour, Director, Festivals Edinburgh, Helen Marriage, Director, Artichoke and Jonny Gray, Senior Managing Director, Ankura.

Stefano Manelli, Director, Citec Italy and Transportation Supervisor of Fondazione Milano Cortina 2026 gives an update on preparations for the 2026 Winter Olympic Games.

Yiannis Exarchos, Director, Olympic Channel Services, International Olympic Committee, John Tweardy, Managing Partner - Olympic, Paralympic & Major Events Practice, Deloitte, Joel Lavery, Strategic Lead Major Sporting Events, West Midlands Growth Company and Andy Meikle, Founder and CEO, Recast and Martin Fitchie, Director, Motion Technology Services join forces to Unlock the Power of Technology to Deliver Events to Fans.

A Case Study on the Tour de France Grand Départ Copenhagen Denmark 2022 follows, from Iben Rønholt, Deputy Head of Office, and Tine Eriksen Green, Head of Major Events, City of Copenhagen.

How Events Make a “World Sports Capital” is the topic tackled by Debra Gawrych, Secretary General, International Federation of Sport Climbing, Liese Abili, Vice President of Sports Development at the Florida Sports Foundation, Mathew Ratner, Associate Director, Sports & Entertainment Tourism, Greater Miami Convention & Visitors Bureau Miami, Jennifer Arnold, Vice President, Marketing & Communications, U.S. Soccer Foundation and David Grevemberg CBE, Chief Innovation and Partnerships Offi cer, Centre for Sports and Human Rights.

Day One closes with Keynote Addresses in the City Chambers from Sir Craig Reedie GBE, Honorary Member, International Olympic Committee and Bailee Leòdhas Massie, Glasgow City Council.

Day Two kicks off with a panel on Cities of the Future starring Tim Briercliffe, Secretary General, AIPH – International Association of Horticultural Producers; Maxwell de Silva, Secretary General, National Olympic Committee of Sri Lanka; Carine Saloffe-Coste, Head of Green Spaces and Environment, City of Paris and Andrew Dixon, Director, Culture, Creativity, Place.

David Lappartient, President, Union Cycliste Internationale (UCI) joins Paul Bush OBE for a Q&A with Martin Ross, Global News Editor, SportBusiness on Showcasing the 2023 UCI Cycling World Championships.

Aggreko sponsor the panel Sustainability Solutions in Action, starring Georgina Grenon, Director of Environmental Excellence, Paris 2024 Organising Committee for the Olympic and Paralympic Games, Arlette Anderson, Director of Sustainable Golf, The R&A, David Stubbs, Independent Sustainability Expert and Daniel Cordey, Chairman, Association of Global Event Suppliers.

Khunying Patama Leeswadtrakul, Vice President, Badminton World Federation and IOC Member, Jennifer Arnold, Associate Vice President, Marketing & Communications, U.S. Soccer Foundation, Sarah Lewis OBE OLY, Global Sports Leader and Claire Nelson, CEO, Netball Scotland join Duncan Mackay, Founding Editor of insidethegames.biz for the panel on The Rise of Women's Sport and Entertainment.

Justifying the Impact and Benefit of Events is the topic for Toni Jorba, Head of Event Operations, World Athletics, Jack Nixon, Strategy Director, Nielsen Sports, Perttu Pesä, Director, Major Events, City of Tampere and Iain Edmondson, Honorary Member, IAEH.

The conference closes on a positive note, with Martin Boyle, CEO, The International Association of Professional Congress Organisers (IAPCO), Jason Ferguson, Chairman, World Professional Billiards and Snooker Association, Gayle Shepherd, Director of People, Projects and Technology, Scottish Event Campus (SEC) and Chris Barrett, Editor, Access All Areas setting out how to Design a Better Events Industry.

Host City 2022 takes place at the Technology & Innovation Centre, Glasgow with the support of Global Presenting Partners and Hosts, EventScotland and Glasgow Life. To register visit https://www.hostcity.com/events/host-city-2022/register and for further information contact ben.avison@hostcity.com.

 

Notes to Editors

Host City 2022 is supported by EventScotland, Glasgow Life and Glasgow Convention Bureau.

Press can register for free here https://www.hostcity.com/events/host-city-2022/register using the code MEDIAFREE

Host City 2022 brings international events F2F in Glasgow on 15-16 November

Caption: Speakers at Host City 2022 include UCI President and IOC Member David Lappartient (Photo credit: Host City)

The opening panel, looking at the forces shaping today’s events industry, features Ivo Ferriani, President, GAISF, SportAccord, AWOIF and IBSF, Sam Ramsamy, Honorary Member, IOC and Vice President, FINA, Susan Deighan, Chief Executive, Glasgow Life and David De Behr, Head of Sales, Major Events, Aggreko. 

Paul Bush OBE, Director of Events, VisitScotland and David Lappartient, President, Union Cycliste Internationale (UCI) share their exclusive top-level insights into plans for the 2023 UCI Cycling World Championships, the mega event hosted by Glasgow and across Scotland. 

The question of how to actively implement sustainability solutions is high on the agenda, with Arlette Anderson, Director of Sustainable Golf, The R&A and Carine Saloffe-Coste, Head of Green Spaces and Environment, City of Paris joined by Georgina Grenon, Director of Environmental Excellence, Paris 2024 Organising Committee for the Olympic and Paralympic Games.

Yiannis Exarchos, Director, Olympic Channel Services, International Olympic Committee, Kelly Fairweather, Chief Executive Officer, International Tennis Federation and Andy Meikle, Founder and CEO, Recast set out how to unlock the power of technology to deliver events to fans. 

Fanta Diallo, Director of Youth Engagement, Organising Committee of the Dakar 2026 Youth Olympic Games and Brendan Williams, Chair of the Athletes Advisory Commission, Commonwealth Games Federation (CGF) give insights into the mindset of the future fan. 

Beng Choo Low, Secretary General, World Baseball-Softball Confederation, Tine Eriksen Green, Head of Project Tour de France, City of Copenhagen and Prof. Andy Miah, Metaverse Council & Commission Member, Global Esports Federation explore new event concepts. 

The rise of women's sport and entertainment is addressed by Khunying Patama Leeswadtrakul, IOC Member and Deputy President, Badminton World Federation, Jennifer Arnold, Associate Vice President, Marketing & Communications, U.S. Soccer Foundation and Sarah Lewis OBE OLY, Managing Director, Global Sports Leader.

Julia Amour, Director, Festivals Edinburgh and Helen Marriage, Director, Artichoke join with Senthil Gopinath, CEO, International Congress and Convention Association (ICCA) and Hilary Atkinson, Director, FIH Pro League & Olympic Games, International Hockey Federation (FIH) to share partnership paradigms of event hosting and delivery. 

Vlad Marinescu, Director General, International Judo Federation and Martin Boyle, CEO, The International Association of Professional Congress Organisers (IAPCO) share their views on how to design a better events industry.  

Debra Gawrych, Secretary General, International Federation of Sport Climbing, Liese Abili, Vice President of Sports Development at the Florida Sports Foundation and Mathew Ratner, Associate Director, Sports & Entertainment Tourism, Greater Miami Convention & Visitors Bureau Miami look at how major events can benefit host cities.

Other speakers coming to Glasgow include Lars Lundov, CEO, Sport Event Denmark, Tim Briercliffe, Secretary General, AIPH – International Association of Horticultural Producers, Maxwell de Silva, Secretary General, National Olympic Committee of Sri Lanka, Andrew Dixon, Director, Culture, Creativity, Place, Jason Ferguson, Chairman, World Professional Billiards and Snooker Association, James Latham, Producer, The Iceberg (JMIC), senior representation from the World Curling Federation and many more to be announced.  

Host City 2022 takes place with the support of Global Presenting Partners and Host, EventScotland and Glasgow Life.

Paul Bush OBE, Director of Events, VisitScotland, said: Paul Bush OBE, Director of Events, VisitScotland, said: "EventScotland is delighted to continue its strong headline partnership with Host City, having been a supporter of the conference since its inception in 2014.

“The economic and social benefits of sporting, cultural and business events are widely recognised. Events help support jobs, both directly within the industry as well as in wider sectors including tourism and hospitality, and make a valuable contribution towards our health and wellbeing. This year’s conference theme of ‘Face to Face with the New Realities’ will ensure as an industry we can continue to deliver these key benefits as part of the dynamic and ever-changing world we operate in. 

“I look forward to see you all in November and hearing from the esteemed line up of speakers the Host City team has assembled.” 

Susan Deighan, Chief Executive of Glasgow Life, said: “As one of the world’s leading host cities for major cultural, sports and business events, Glasgow has a strong, long-standing partnership with the Host City Conference and Exhibition, and we’re delighted to be welcoming it back to our city for the eighth consecutive year. 

“This year’s conference will provide an invaluable opportunity for destination representatives, rightsholders, organising committees and suppliers from all over the world to reconnect and share their expertise, experience, and best practice. 

“And as cities everywhere continue to focus on post-pandemic recovery, there has never been a more important time to discuss the future of our events landscape; from creating genuine legacies and ensuring the positive impact of events benefits local communities, to designing and adapting events with sustainability in mind, and looking at new models for engaging and attracting more diverse audiences, as well as the role events can play in supporting a wider health and wellbeing agenda, and the regeneration of the visitor economy.”    

For sponsorship and participation enquiries contact adam.soroka@cavendishgroup.co.uk or ben.avison@hostcity.com
For more information visit www.hostcity.com
 
Host City 2022 is supported by EventScotland, Glasgow Life and Glasgow Convention Bureau.

PTI Digital appointed by Birmingham 2022 Commonwealth Games

[Source: PTI Digital] PTI Digital are delighted to have been appointed by the Birmingham 2022 Commonwealth Games– which kick off tomorrow in Birmingham and the West Midlands – as the Official Venue Technology Service Provider; using specific venue knowledge and expertise to support the deployment of key venue technology services more efficiently and effectively and providing further on-the-ground events expertise during Games-time.
PTI is assisting Birmingham 2022’s Venue Technology team and their Venue Network Integration supplier and bringing its consultancy expertise to guide and shape deployments at specific venues. The PTI team will be bringing expertise from a host of major events including the Ryder Cup, ICC Women’s T20 World Cup, Cricket World Cup, Formula 1 and the IAAF World Athletics Championships.
Adrian Corcoran, Chief Information Officer at Birmingham 2022 said, “The Commonwealth Games is one of the biggest multi-sport events in the global calendar, taking place in multiple venues across Birmingham, the West Midlands over 11 days of sport. That comes not only with significant operational challenges but also a high degree of expectation around the experience from our stakeholders that require a seamless performance across our technology estate. PTI have outstanding experience in this space, always thinking about the end user and how that impacts on the technology requirements, bringing us operational and spend efficiencies in the process. Particularly with the compressed planning timescales of these Games and limited access to venues due to the pandemic, PTI have gone the extra mile in bringing venue experience and knowledge to accelerate the planning and deployment to specific and iconic Games venues.”
Laurence Smith, Head of Venue Technology at Birmingham 2022 said: “It’s been as pleasure to work with PTI for these Games. Their sports and venue specific expertise, combined with major event delivery knowledge as well as their exceptional partnership approach, have proved a great asset to my team, and this will continue through Games-time. We are also pleased that PTI is contributing to our legacy and sustainability strategy by redeploying key Games infrastructure to enhance network capability at other sports venues, thereby providing a lasting benefit to sport in the UK.”
This appointment adds further momentum to PTI’s exciting start to 2022, with Birmingham 2022 joining Premiership Rugby, Gloucester Rugby, London Legacy Development Corporation and Hibernian FC as new clients this year and longer-term engagements with OakView Group & Co-op Live, the London Stadium, Wasps & Coventry Building Society Arena, the NEC Group and Edgbaston Stadium. PTI also announced earlier this year that it had extended its relationship with Bristol Sport & Ashton Gate Stadium for a further four years.
Mike Bohndiek, Chief Executive Officer at PTI says “The Birmingham 2022 Commonwealth Games is the largest event ever to be held in the West Midlands and one of the biggest events staged in the United Kingdom since Glasgow 2014 and London 2012 and the past decade has seen unparalleled growth in the technological demands of staging major events. We are really delighted to be able to bring our experience to ensure we help Birmingham 2022 set a new benchmark for major events.”
PTI launched its specialist IT Managed Services division in September 2021, believing that the importance of the core infrastructure in sports and entertainment venues has never been greater. The post-Covid world demands greater digital enablement and – whether in digital ticketing or click & collect food and beverage – the fan’s device is now their window to experience – but this can only be the case if the underlying technology stack can enable this.
PTI is a specialist digital transformation consultancy and its digital transformation pyramid – which unifies its three core pillars of Venue Technology, Data & Digital and Commercial Strategy – lays the foundation for the holistic digital transformation of sports and entertainment organisations and venues. It is this integrated, efficient approach which begins with strategic intent and is informed by insight and powered by the right technology infrastructure which creates significant commercial advantage over the long-term.

Aggreko Event Services renews global partnership with Cirque du Soleil

[Source: Aggreko] Industry leading mobile modular energy provider Aggreko is pleased to announce the renewal of its long-standing partnership with entertainment company Cirque du Soleil. Aggreko will support the world’s largest contemporary circus producer on a global scale at their Big Top shows, using their world-renowned mobile, temporary power supplies.

The contract renewal sees Aggreko continue to be a key supplier for major Québec based organisation until 2024. Aggreko will continue delivering world class mobile modular energy supplies across Cirque du Soleil’s cross-continental touring productions. Utilising progressive technologies Aggreko will co-ordinate reliable temporary power control, effecting the Big Top shows' lighting, sound, automation, and infrastructure.

Aggreko and Cirque du Soleil maintain a long-standing and successful partnership since 2012. Aggreko leads the temporary power supply and temperature control systems at some of Cirque du Soleil’s most recognised productions which include BAZZAR, LUZIA, Alegría, KOOZA and KURIOS – Cabinet of Curiosities. Aggreko previously provided Cirque du Soleil with innovative water-cooling systems within climate-controlled tents to help maintain the consistent environment needed for the unique high-risk performances.

Head of Sales at Aggreko Event Services, David de Behr, commented: “We are delighted to announce the successful re-launch of our ongoing relationship with Cirque du Soleil, and I am extremely proud of the global effort from the Aggreko Event Services team who will be supporting some of Cirque du Soleil’s most iconic productions.

“Aggreko and Cirque du Soleil share the common motivations for a high standard of service, and we are excited to see how the company’s inventive energy solutions provide reliable power supplies in such a fast-paced industry.”

Director of Global Corporate Alliances at Cirque du Soleil Entertainment Group, Marie-France Chaput, added: “Aggreko has successfully provided a consistent energy supply for us at our international shows over the last ten years and it is fantastic to have a partner that is making sustainable switches within their services.

“The importance of a heavily monitored environment for our performers is crucial, and we are confident that Aggreko will continue to deliver a reliable energy service, leading to a positive experience for the performers and customers.”

New Recast Channel for WTCR – FIA World Touring Car Cup backed by Discovery

The new WTCR – FIA World Touring Car Cup Recast Channel, promoted by Discovery Sports Events, gives fans subscription-free behind-the-scenes access and exclusive content from the sport’s biggest stars

[Source: Recast] Fans of one of the most exciting series in motorsport – WTCR – FIA World Touring Car Cup – can now watch race highlights and exclusive behind-the-scenes content from some of the sport’s biggest stars with the launch of a new WTCR Channel on subscription-free streaming platform Recast.
Audiences will have greater access to the sport than ever before as a result of WTCR – FIA World Touring Car Cup and promoter Discovery Sports Events joining the subscription-free, live, and on-demand streaming platform.
The WTCR – FIA World Touring Car Cup is the pinnacle of customer touring car racing and sits at the top of the TCR category ladder. The cream of the sport’s driving talent, including Yvan Muller, Esteban Guerrieri, defending world champion Yann Ehrlacher and Comtoyou DHL Team Audi Sport’s Tom Coronel will create exclusive content for WTCR’s Recast Channel on location from each race across the 2022 season.
Fans can also stream onboard camera sequences plus exclusive footage from leading WTCR teams, as well as highlights of each race.
The 10-round, 20-race 2022 championship runs through to November, with meetings taking place at some of motorsport’s most iconic venues across the globe. The season is already off to a flyer, with Mikel Azcona, of BRC Hyundai N Squadra Corse, leading the championship after picking up a second win of the season at the historic Hungaroring in Hungary at the weekend.
The Spaniard will take a slender 10-point lead over Argentine Nestor Girolami into the next race as the championship’s attention turns to his home circuit at the famous MotorLand Aragón circuit near Alcañiz on June 25-26. WTCR fans can expect more exclusive content alongside thrilling highlights and on-track action on the Recast Channel.
Andy Meikle, Recast Founder and CEO, hailed the beginning of a significant connection with Discovery Sports Events. He said: "Together we're giving fans greater access to the sport they love in an affordable and flexible way.
"Recast will unlock new digital revenue streams for WTCR and Discovery Sports Events, whilst bringing fans even closer to the heart of the action each race weekend – it's win-win for all involved."
Jean-Baptiste Ley, WTCR Director, Discovery Sports Events, described the deal as ‘the latest firm demonstration of our significant, ongoing promotional push and commitment behind the WTCR’.
He continued: “Recast's unique platform will allow us to give WTCR fans even greater control and access to the series, including exclusive driver generated content and the best trackside action and commentary.
“Utilising Recast's flexible functionality to align with our existing broadcasting agreements, we look forward to bringing the best WTCR content to new and existing global markets, unleashing a wave of new racing fans to enjoy another fantastic season."
Fans will be able to use Recast’s subscription-free platform to stream exclusive interviews, in-car cameras and behind-the-scenes content from the top teams from the series, including Cyan Racing Lynk & Co, ALL-INKL.COM Münnich Motorsport, BRC Hyundai N Squadra Corse, and Comtoyou DHL Team Audi Sport, to complement Discovery Sports Events race-by-race coverage.
Tom Coronel, Comtoyou DHL Team Audi Sport driver, said: “I want fans to go behind the scenes at WTCR events and they’ll see me being myself in my Tommy style. The content won’t just be about the racing but about my race car, the engine, the mechanics, the travel.
“They’ll get to understand what I do at race events from walking to the track from the hotel and what I have to eat. I’m going to show people the things they don’t normally see and I’m very excited to show Recast fans as much content as possible during race weekends.”
The launch of the Discovery Sports Events WTCR – FIA World Touring Car Cup Channel marks the latest high-profile Channel to join Recast, which has built an impressive portfolio of Publishers within sport and esports including Hibernian FC, Millwall FC, the World Curling Federation, and Formula Esports, with fans from across the world streaming affordable content every day across the platform’s 150 Channels.
The content offered across Channels ranges from live streams to on-demand content, including exclusive behind the scenes access to interviews and original content.
Recast, which is currently in beta, has secured £15 million investment to date from some of the biggest names in sport, business and venture capital.
Find all the WTCR content at WTCR – FIA World Touring Car Cup’s Recast Channel here. To find out more about Recast, visit the website.

Host City Americas explores amazing opportunities for humanity

Panellists: Dave Crump, Association of Global Event Suppliers; David de Behr, Aggreko; Steve Stum, NASCAR; Greg Louw, ConCom; Karlan Jessen, Lake Placid 2023 World University Games

On the opening panel, Innovation, Technology and Sustainability in Major Events, the consensus was that technology is undoubtedly creating amazing opportunities – but humanity must come first.

Al Kidd, CEO & President, Sports Events & Tourism Association (Sports ETA) said : “You have a huge shift that tech has been able to impart. You’ve got chips in bats and balls. I’m amazed at how many dozens of tech companies are being formed every day. This shift is transformational at all levels.”

Abe Stein, Head of Innovation, Sports Innovation Lab said: "We need to think of AI and big data as a way to modernise our venues through infrastructure. But tech should be in service of our humanity. If it's not helping us, why do we have it in the first place? All data, starting at collecting, has perspective and position. We can get so excited about tech and data that we lose sight of ourselves.”

Cecilia J. Folz, Founder and CEO, CFC Collective said: “Sometimes you need to just do what you think is right – tech and data is important, but don’t lose sight of that gut instinct.”

The second panel discussion, also moderated by Katie Traxton, Board Director, European Sponsorship Association, explored Media Tech to Meet the Demands of Fans.

Andy Meikle, Founder and CEO, Recast said: “We need to think about the way in which we are able to give fans access to content. The ad model is lucrative for a few tech giants, but the subscription model limits reach.

“We are addressing the issue that many people cannot legally access content because they can’t afford to do that. We need to be able to give fans what they want when they want.”

Debra Gawrych, Secretary General, International Federation of Sport Climbing said: “There’s more to the sport than just the event. People are eager to know what’s going on behind the scenes. They want athlete profiles and interviews. They are hungry for detail – not just surface soundbites.”

Marcus Luer, CEO, Total Sports Asia challenged the topic of the panel, saying “I’m not sure media tech should be designed to meet the demands of fans, but the other way round. No one needed TikTok – we lived our lives without it, but someone designed it and it’s been hugely successful.”

In the panel on The Convergence of Sports and Esports, Gabriel Q. Chan, Director of Communications, Global Esports Federation highlighted the Commonwealth Esports Championships that will run concurrently with the Commonwealth Games in Birmingham in less than 40 days’ time.

“Players will have the opportunity to represent the country on the international stage; this opens up new opportunities,” he said.

Beng Choo Low, Secretary General of the World Baseball Softball Confederation said that Esports and traditional sports will not totally converge. “You will reach a stage where esports is another discipline, like softball or baseball, as part of all the other so-called traditional sports. Yes, you’re online, but there’s also a physical element to it. Athletes like to meet not just online; there must be some physical interaction.”

Yao Williams‎, VP, Global Brand Partnerships, ESL Gaming said the future is mobile. “At ESL we are very bullish on mobile. There are more people with smartphones than PCs or consoles. When with think about global growth we think about Indonesia, India and Africa.”

Ian Verchere, Co-founder and CEO, Session Games highlighted how esports can learn about commercial partnerships from the experience of sports events. “The presence of brands in sport is authentic in the way it might not be in Dota or one of those fantasy-based games. Working with a governing body gives you that legitimacy to go in and open doors that wouldn’t necessarily be open if you just went in as a gamer.”

“We are always innovating,” said Chan. “The key is to keep engaging with our community – publishers, gamers, fans and young people. There are so many opportunities – the metaverse is a new frontier; how can we tap into that to grow esports to a whole new level?”

The panel was moderated by Matt Traub, Managing Editor, SportsTravel.

World record-breaking gamer and content creator Callum Knight, also known as @seapeekay, said in a Q&A: “We are seeing a massive increase in people getting opportunities in the mainstream. Content creators have their own TV shows, or they are getting chosen for Strictly. We are seeing YouTubers turning into million-record selling artists. We are raw and unpolished, but if you want to take opportunities there’s a lot you can do."

 

Sustainability

The Association of Global Event Suppliers’ Board Member Dave Crump co-produced a panel, Can Innovations in Physical Technology Balance Sustainability with Cost? with Host City’s Official Sustainability Partner Aggreko.

The panel, featuring Karlan Jessen, Head of Sustainability, Lake Placid 2023 World University Games, David de Behr, Director of Sales Event Services, Aggreko, Steve Stum, VP Operations and Technical Production, NASCAR Productions and Greg Louw, Senior Technical Producer, ConCom revealed that new technology is far less power hungry, but there's also a lot more of it.

It was fascinating to hear from three very different events: a major one-off event; a fixed and recurrent event; and a major production company regularly touring with massive equipment, on the tension between the value of achieving sustainability goals versus the cost of the goal.

Audiences expect complex, large-scale productions instead of simple, spectator events and balancing sustainability goals with demand for bigger shows is difficult. Perfect solutions may not yet exist to all the challenges, but commitment to sustainability and energy transition means starting with something – exploring solutions, technologies and pilot schemes and sharing the results with other event organisers.

Speaking on the panel Fostering Impact, Legacy and DEI through Major Events, Cindy Medynski, Director of Edmonton Events said they are looking for event partners that have similar values and that align with their community goals. “It’s important that our stakeholders are buying local. It has to be a win-win for both sides of the coin.”

She also highlighted that Edmonton has the second highest indigenous population in Canada. ”It’s important for them to be at the table from the beginning and for us to be educated on how to incorporate them.”

Sarah Lewis OBE OLY said: “Sustainability, inclusion and DEI are part of the DNA of the event – that’s a win win win for everyone involved: for the value of the event, for the local community and the global community. We’ve got to be a diverse society, to respect and do things in a sustainable way - or the planet unfortunately won’t have the capacity to handle things anymore.”

Kathryn Schloessman, President & CEO, Los Angeles Sport & Entertainment Commission also highlighted the growing importance of community events for host cities. “If we’re not engaging our local community, our local businesses and our non-profits, and creating opportunities for our kids then we have failed.” She also stressed that these values are just as important for private and philanthropic funders of major events.

“Legacy is more than a buzzword, said Tania Braga, Head of Olympic Games Impact and Legacy, International Olympic Committee. “It’s part of why hosts have the Olympic Games; it’s about creating lasting benefits for the people of the host territory and the sports movement.

“Legacy is a living thing – it keeps evolving. We can still find educational programmes that exist many decades after the Games.”

She also highlighted the “very clear challenge” of climate change, and the Olympic movement’s “firm commitment” to be climate positive by 2030.

The panel was moderated by John Siner, Founder and Owner, Why Sport Matters.

On the panel The Role of Events in Promoting People and Places, Anita DeFrantz, Member, International Olympic Committee and Board Member, LA 28 Olympic & Paralympic Games, Jimena Saldaña, Vice President, Panam Sports Organization, Tim Briercliffe, Secretary General, AIPH – International Association of Horticultural Producers, Steven Mifsud MBE, CEO, Direct Access and Grant MacDonald, Chief Operating Officer, Sport Tourism Canada held up engagement, community, inclusivity and accessibility as areas particularly affected by the hosting of major events.

There are so many layers to event hosting and part of that is about learning how to live and work together and understanding different cultures and communities.

Event hosting can also offer tangible benefits. Tim Briercliffe of AIPH, the International Association of Horticultural Producers highlighted the benefits of hosting a horticultural expo, including the lasting legacy of a beautiful city park.

The final panel, Summing Up: Prove Your Value, explored how right holders are structuring their financial models, monetising their rights and using technology to demonstrate the value of their brands and the importance of data analytics and DEI criteria for hosts and events to show their impact with credibility.

Matt Pound, Managing Director, World Table Tennis stressed the importance of staying relevant for traditional sports. “We need to offer people a product that’s worth their hard-earned cash, as the cost of living is going up. Table tennis is now competing with Netflix, with Candy Crush, with a Taylor Swift concert, with so many things. Do we need dancers, singers, light shows and entertainment to entice people to watch your sport? We’ve shortened our sessions so people can be entertained in a short, sharp experience.”

Gauging the impact of events is of growing importance for all stakeholders. “We are seeing more scrutiny of engagement of audiences rather than just volume,” said Mihir Warty, Chief Strategy Officer, World Rugby. “The world has moved on, looking at value and not just number of tweets and Facebook likes. That’s something we’ve got better at interpreting”. One barrier to change is the number of federations all trying to do similar things in terms of the explosion of digital and data opportunities. “Accessing skills is a real challenge”.

Babacar Djileh Dieng, Member of the IOC’s Digital & Technology Commission, joined the conference from Senegal, where the 2026 Youth Olympic Games (YOG) will be hosted. “People say the YOG are the laboratory of the Olympic brand, but with every event you are trying to improve it. Every Games is the laboratory for the next one!”

The panel was moderated by Robert Livingstone, founder of GamesBids.com.

 

Keynotes: LA 28, FIFA, Santiago 2023 and Aser

John Harper, Chief Operating Officer, LA 28 Olympic & Paralympic Games gave an excellent presentation followed by a fireside chat, which gave a great sense of the excitement around the LA 28 programme. They set out to create an unparalleled Olympic and Paralympic experience for athletes, fans, partners, and the community. Harper outlined plans to celebrate the multi-faceted city of LA, a determination to fit the games around Los Angeles and a focus on creating a human legacy.

Host City’s Ben Avison also interviewed Colin Smith, Chief Tournaments & Events Officer, FIFA about the preparations for 2022 FIFA World Cup taking place later in the year in Qatar. He highlighted how the first World Cup taking place in the football-mad Arab world is important for the development of football, expanding its horizon and sharing the sport with the wider world.

The venues are available and ready well ahead of time and already in use for test matches, which allows for valuable early planning time. He also stressed the importance of the condensed match schedule, taking place over 28 days – and the celebrations that will happen in Qatar’s compact location.

Gianna Cunazza, CEO and Juan Carlos Chamy, CMO & CCO of the Santiago 2023 Pan American Games Organizing Committee gave a valuable update on preparations for the Games. The event is ready to gather more than 9,000 athletes in the biggest sports event of the Americas in the next year. "We believe in the social role of sports, so we are working hard to leave a sporting and social legacy for the whole country," they said.

Massimo Marinelli, Board Director of sports, media and tech investment company Aser Ventures also gave a fascinating interview. He said sports is a great industry to be in because it continues to be an industry of wins and performances, and that the sports industry will be more sustainable if it continues to create opportunities for investment. He also highlighted the importance of Leeds United’s partnership with San Francisco 49ers, and revealed that the expansion their Elland Road ground is back under discussion.

In his closing remarks with Adam Soroka, Avison highlighted the importance of diversity and diversification for major events in the years to come, which are likely to be characterized by financial, social and environmental considerations.

Aggreko and Birmingham 2022 strive to reduce emissions through latest technology

Composite image of Aggreko generators and Alexander Stadium

(Source: Aggreko) The Birmingham 2022 Commonwealth Games aims to make these the most sustainable Games yet. It is working closely with its partners, suppliers, and wider stakeholder to reduce its carbon footprint wherever possible.

Central to this is the way the event is powered and as energy is a key part of the Games’ carbon footprint, focus has been given to driving emissions down.

The Games are taking a ‘mains first’ approach, using the existing infrastructure from venues reducing reliance on additional generators, and where temporary energy is needed, working closely with Aggreko to drive emissions down.

As the Official Modular Energy Solutions Supporter for Birmingham 2022, Aggreko is responsible for planning the temporary energy framework for all 15 of the Games’ venues. These include large-scale venues such as Alexander Stadium and Coventry Stadium & Arena, to greenfield sites of regional parks like Warwick and Sutton. They are also powering additional requirements in sites key to the Games, including the Birmingham 2022 Villages in Birmingham and Warwick and the remote vehicle security site.

The fleet includes 117 of Aggreko’s latest Stage V generators from 30kVA up to 600kVa running on hydrotreated vegetable oil (HVO) – a more sustainable fuel source. Stage V engines provide greater efficiency than traditional generators as well as reducing NOx emissions, CO2 emissions, and other harmful particulates. The acoustically designed equipment also results in a reduction of noise, considering the local surroundings of the venues.

The generators will be operating in Load on Demand configuration, meaning they will replace a large, constantly operating generator with a group of smaller generators that can power up or down automatically according to demand onsite.

To support the generator set-up, Aggreko will be supplying several batteries at 300 kVA.  A specialist Y-Cube energy storage battery will be used in the fleet depot centre at the University of Birmingham to power the Games’ electric vehicles.

The generators and batteries will be used in tandem to aid carbon and fuel savings and at Victoria Park solar power will also be garnered in conjunction with the hybrid generators.

Primary generation and distribution equipment will take advantage of Aggreko’s remote monitoring centre which will continually analyse performance to ensure equipment is always running at peak efficiency.

James Eade, Head of Energy for the Birmingham Commonwealth Games, says: “As a client we have been receptive and encouraged Aggreko to avail of innovation in power generation and to rethink established paradigms in this area. Collectively we have worked hard to ensure that nearly all the venues display some element of new technology or techniques.”

Robert Wells, Managing Director of Event Solutions at Aggreko, says: “While Aggreko is well-versed in the planning of temporary power for large-scale global events, we always strive to improve on every project we take on. As such, the entire business is whole-heartedly committed to its responsibility as Modular Energy Solutions Supporter, and its impact on the environment in 2022 and beyond.

“The sustainability conversation has of course been ongoing for some time, but now our latest Greener Upgrades programme enables us to easily advise customers on the small changes they can make to reduce harmful emissions and the use of fuel. For the Birmingham 2022 Commonwealth Games this means it can work to its goal of leaving a carbon neutral legacy, which we are incredibly proud to support.”

 

To hear David de Behr, Head of Sales Aggreko Event Services speak on the panel Can innovations in physical technology balance sustainability with cost? at Host City Americas on 29th June, REGISTER HERE for FREE: https://www.hostcity.com/events/host-city-americas/register

 

Global Esports Federation welcomes IMG as Strategic Partner

The Global Esports Federation presents a Certificate of Partnership to IMG in London.  L-R: Ciaran Bone, VP, Channels & Content, IMG; Kelvin Tan, GEF Director of Esports; Rustam Aghasiyev, GEF Director of Global Events; Paul J. Foster, GEF CEO, Richard Wise, Senior VP, IMG; Kennie Chang, Senior Director, APAC, IMG; Chester King, VP, GEF; Joe Jenkins, Commercial Manager, Esports, IMG.

[Source: Global Esports Federation] The Global Esports Federation has announced the appointment of IMG, a global leader in sports, fashion, events, and media, as its Strategic Partner. IMG will collaborate with the GEF and its Strategic Partner for Esports Services, FACEIT, to shape the inaugural Commonwealth Esports Championships in Birmingham this August. IMG will also support and provide commercial consultancy for the second edition of the GEF’s Flagship event – the Istanbul 2022 Global Esports Games in December.

IMG will utilize its expertise and global reach to further accelerate the rapid global expansion of the GEF’s esports events portfolio, through the staging of live content, brand creation, event management, marketing, media distribution, and partnership rights management.

“We are proud to welcome IMG to our Global Esports family. This is an important strategic partnership, not only for the GEF and IMG, but for players, fans and brands around the world,” said Lorenzo Giorgetti, Board Member and Chair of the GEF Brand, Marketing, Communications Commission. “We look forward to creating tremendous value for the GEF and our worldwide properties together.”

Paul J. Foster, CEO of the GEF emphasized, “It’s the connection and sharing of our human stories that are unlocking the superpowers of our time. We are proud to collaborate with IMG as we help to unite passionate brands with esports, sport, powerful technology and the Global Esports’ limitless innovation. We have seen the magic that powerful partnerships can create for our community. In our #worldconnected community, we level up our collective strengths and unlock opportunities together. Our worldwide collective of GEF partners shares our optimism for the future and deep commitment to our community, elevating esports on the global stage.”

Richard Wise, SVP, Content and Channels for IMG’s media business, said, “This is an exciting year for the Global Esports Federation and esports in general, and we are delighted to bring our expertise in a wide range of areas to ensure these major events are successful. The world of esports has grown enormously in recent years and these two events will provide outstanding entertainment for fans all over the world.”

In 2021, IMG signed a consultancy partnership with the Global Esports Games Organizing Committee and successfully staged the highly-anticipated inaugural Singapore 2021 Global Esports Games. The first-ever GEG attracted over 500 million accumulated views, including 4.4 million global live views during the two-day live event in Singapore.

IOC and Deloitte announce global partnership to advance the Olympic Movement

[Source: IOC] The International Olympic Committee (IOC) and Deloitte today announced a decade-long, five-Games TOP partnership through 2032. Deloitte will serve as a Worldwide Olympic and Paralympic Partner for the following Games: Paris 2024, the Olympic and Paralympic Winter Games Milano Cortina 2026,  Los Angeles 2028, the Olympic and Paralympic Winter Games 2030 and Brisbane 2032.

As a Worldwide Olympic Partner, Deloitte will apply its deep expertise in management and business consulting to help enhance and secure the IOC’s digital ecosystem supporting the Olympic Movement.

Deloitte and the IOC have formed a “partnership with purpose” that leverages Deloitte’s considerable business acumen to help the IOC realise the possibilities of its strategic roadmap for the future, Olympic Agenda 2020+5, and its vision to build a better world through sport. In partnership with the IOC, Deloitte will provide a global team with wide-ranging management and business consulting capabilities to deliver meaningful impact to the National Olympic Committees, billions of fans, and the thousands of athletes who make the Olympic Games possible.

Deloitte will utilise its environmental, social and governance services expertise to assist the Olympic Movement in driving progress on critical challenges identified in Olympic Agenda 2020+5 related to corporate governance, strategy, sustainability, diversity, equity and inclusion, and athlete support and well-being.

“We are living through one of the most consequential moments in history. The Olympic Movement plays a vital role in uniting the world through friendship, solidarity and fair play, and never has this been more important than now. Together, Deloitte and the IOC aspire to make an impact that matters – to strengthen, enhance and create a long-lasting and positive impact on society through the Olympic Movement,” said Punit Renjen, Deloitte Global CEO.

“We are delighted to be working with Deloitte and excited by the opportunity this partnership presents for the entire Olympic Movement. Deloitte’s initiatives to advance the UN Sustainable Development Goals align with the IOC’s philosophy of further change and transformation as expressed in the IOC’s Olympic Agenda 2020+5 strategic roadmap for the future,” said IOC President Thomas Bach.

“Having worked with Deloitte for several years now, the IPC is enthusiastic to explore with Deloitte how its expertise and wide range of services can benefit the wider Paralympic Movement as we aim to use sport as a tool to drive social inclusion,” said International Paralympic Committee President Andrew Parsons.

Enabling the transformation of the Olympic Movement

Deloitte will support the IOC with its digital transformation strategy. It will utilise its digital expertise to help advise in such areas as personalising the fan experience and enhancing digital services, connecting fans around the world and extending the appeal of the Olympic Games between editions.

Advancing the IOC’s purpose and efforts to address global challenges

As a leader in purpose-led organisational initiatives, Deloitte will bring that expertise to support and advise the IOC in the development of strategies that will help it achieve its vision of building a better world through sport.

Deloitte will work with the IOC on the development of programmes, legacy projects and playbooks on initiatives such as athlete support and mental health, diversity, equity and inclusion, sustainability and the reduction of the Games’ carbon footprint.

In recognition of the importance of good governance and transparency, as expressed in Olympic Agenda 2020+5, a “Centre of Excellence” will be developed through this partnership relating to best practices in administration and management operations for participating National Olympic Committees.

Michele Parmelee, Deloitte Global Chief People and Purpose Officer, said: “This partnership brings together two iconic global brands who share a passion for driving positive societal impact.  We see this spirit embodied in the Olympians and Paralympians who work for Deloitte and inspire us to see the possibility of what Deloitte and the IOC can accomplish together.”

Jiri Kejval, IOC Marketing Commission Chair, stated: “Deloitte’s relationship with the Olympic Movement is a clear example of how the Worldwide Olympic Partner Programme continues to attract the most renowned names in business. Deloitte’s commitment to providing world-class expertise to the Olympic Movement demonstrates the unique opportunity that the TOP Programme provides.”

This is Deloitte’s first global partnership with the IOC and is the culmination of Deloitte’s many years of support for various parties in the Olympic Movement. The new global partnership complements Deloitte’s ongoing agreement with the Olympic and Paralympic Games Los Angeles 2028, as well as with the Canadian Olympic Committee, German Olympic and Paralympic Committees, Irish Olympic Committee, Polish Olympic Committee, and United States Olympic and Paralympic Committee, where Deloitte’s member firms provide support to thousands of Olympians and Paralympians.

Pages