Event Management - Host City

How to host the MTV EMA awards

Ariana Grande flying high during the MTV EMAs at Glasgow's SSE Hydro arena in November 2014

Ben Avison: I was fortunate enough to be in Glasgow for the MTV EMAs – what a fantastic show!

Bruce Gillmer: It was a great show, we are very proud. The city was great too, it was a good partnership – it was a good one for sure, glad you were there.

 

Ben Avison: What qualities is Viacom looking for in a host city of the MTV EMAs?

Bruce Gillmer: First and foremost, we are attracted to cities that have rich musical heritage and robust music fans – that lights up the scoreboard for us. Cities that are interesting culturally are attractive. 

Also a city that’s easy to travel in and out of from a variety of different cities around the world – easy to get to from the US and the UK, not too far off the beaten path. 

Something that is of huge importance to us is the presence of a proper venue to stage the event. 

 

Ben Avison: What are the main technical requirements of a venue to host the MTV EMAs?

Bruce Gillmer: The EMAs is quite a big event, so generally speaking we look for an arena that can hold approximately 10,000 fans and VIPs. We prefer a structure that’s on the newer side, maybe built in the last 10 years.

The Hydro this year was incredible. We got tremendous feedback from the artists, fans and VIPs. It was a comfortable environment with very good sightlines, no matter where you are sitting, for taking in the various different staging that we had around the venue.

And then there are all the other ancillary bits – a dressing room area that can support a red carpet pre-show and so on. The newer venues tend to be much more appropriate for an event of this scale.

 

Ben Avison: How can hosting the MTV EMAs benefit a city?

Bruce Gillmer: There’s the obvious economic boost that an event brings to a city, with several people travelling in from all around the world. 

But really we think the value is in the amount of exposure on an international level that the event brings to the host city. There’s all of the pre-show marketing and promo and press, and then the broadcast of the EMAs itself reaches over 160 territories around the world – it’s a massive audience on every platform. In our minds that’s key – it’s the international exposure. 

Also, the EMAs is synonymous with being super-relevant. A city that’s hosting the EMAs will be seen as a forward-looking, exciting location.

 

Ben Avison: What opportunities are there for cities outside Europe to host MTV events?

Bruce Gillmer: We host a variety of events around the world and we’ve got several award shows in addition to the EMAs, starting with the MAMAs, which is the Mother Africa Music Awards that takes place in Africa each year. 

In the past it’s been in Lagos but most recently in Durban. The next host will be another exciting city in South Africa that will prove to be most advantageous from a staging production perspective. The other locations were extremely interesting from a cultural standpoint. 

We have the VMAJs (Video Music Awards Japan) which is our awards show for MTV Japan, in Tokyo. 

We also produce a variety of World Stage events around the world, which is not an awards per se – it’s basically a collection of artists, both international and local. It’s in Malaysia each year; we’ve been to quite a few cities around Mexico; we also host several events throughout Europe. We reach every major cluster of the world with our events.

It’s not just the obvious locations. We go for keen interest from a city or from a partner to go to a certain location, as long as it makes sense from a staging and production perspective and we can get what we need and we’ve got robust audience and excited music fans, then we’ll consider. 

Ideas for events sometimes come to us from external partners or cities. In the case of the MAMAs, we staged an event also on South Africa a couple of years ago – the MTV Africa All Stars – where we had a vast array of artists from different genres from all over the continent – just. We also brought Snoop down, which was really cool and there was a lot of interaction between the artists.

So we’ve literally been to every corner of the world. 

 

Ben Avison: How important are the EMAs to the MTV brand?

Bruce Gillmer: We do a vast array of events throughout the year; they are all important and they all serve a purpose and they all quite frankly support our brand and help us keep connected to the audience, which is vital. 

The EMAs is really the crowning jewel and it really does personify the MTV brand. It’s always cutting edge; we hope that it’s always funny and fun and irreverent – all these characteristics are part of the DNA for the MTV brand. It’s really our opportunity to bring the brand to life in one glorious evening. 

 

Ben Avison: The next MTV EMAs is in Milan, isn’t it?

Bruce Gillmer: Correct, we’re extremely excited about that. We announced that partnership as we were leaving Glasgow so really looking forward to that experience. The city of Milan really seems to be excited as well  and we look forward to it.

 

Ben Avison: Have you had much interaction with the World Expo people there?

Bruce Gillmer: Not a tremendous amount just yet but I assume as the weeks and months go on we will for sure, because we are tied in and meant to be the exclamation point to the Expo if you like. We always look to bring the fun with us.

 

This interview first appeared in the Winter 2014/15 issue of HOST CITY magazine

FIFA: We must counter damaging allegations

Jim Boyce and Moya Dodd at Soccerex Global Convention in Manchester. Photo: Action Images

Three of FIFA’s most influential figures voiced concerns at Soccerex Global Convention about the media crisis that has engulfed football’s governing body in recent times, expressing a need for action to counter negative perceptions. 

Quizzed by Soccerex consultant David Davies about the impact of the ongoing media allegations about FIFA’s affairs, in a panel discussion entitled “A Word from the Wise”, FIFA Executive Committee Member Michel D’Hooghe said “I think we must be very honest and say that this has been very damaging for the reputation of FIFA.

“Although FIFA does many good things, these things never appear in the media. It’s the bad things that give, for the moment, FIFA a bad reputation.”

And according to Jim Boyce, Vice President of FIFA, the press is not the only source of negative attacks. “We are not only talking about the English press – the FA have come out and made certain statements regarding FIFA” said the Northern Irish ExCo member.

“There is a perception that when England lost the bid, that’s when most of the adverse criticism started. Some of the criticism is entirely justified, but an awful lot is not entirely justified.

“There are a lot of good people in FIFA – they shouldn’t all be tarnished with the same image. I am proud to finish my career as being Vice President of FIFA.”

The challenge for FIFA is to communicate its positive contributions to the world. “I am not blaming the media; I think we have to blame ourselves,” said D’Hooghe. 

“We need to have better communication of the good things that FIFA is doing. Do you hear about 20 centres for hope? Do you hear about restoration of sports facilities after the tsunami? 75 per cent of all FIFA funding goes back into infrastructure.

“Whoever is or will be president, this will be one of his first obligations: to restore confidence in FIFA, to prove to the world that FIFA wants to good for people all over the world. We are promoting football for health to youth in many countries. 

Another major priority is to tackle the issue of transparency. “We are challenging transparency and integrity, to restore confidence in FIFA, to prove to people that FIFA wants to good,” said D’Hooghe.

Also on the panel was Moya Dodd, who joined FIFA’s Executive Committee in 2013. “I get people asking me how it feels to be part of the problem now I’ve joined the FIFA ExCo,” she said. “It’s difficult for people from outside it to understand how it works.

“What’s important is that the leadership of any organisation at board level is independent from the day-to-day flow of interests that tend to make decision-making difficult.”

ESA elects first-ever majority female Board

Elected Board Directors Risto Oksanen (left) and Ceri Powell (centre) with ESA Chair Sophie Morris at the 2025 ESA AGM

[Source: ESA] Four female Directors were newly elected to the Board of the European Sponsorship Association (ESA) at the AGM in London.

Amy Mansell (Global Partnerships Director at ELEMIS), Ceri Powell (Head of Sponsorships & Partnerships at Orchard Media and Events Group), Grace O’Grady (Vice President, Account Management at Live Nation) and Tanya Townsend (Head of Sponsorship & Brand Activation at Three) were elected by their fellow ESA Members, while existing Board Director Risto Oksanen (CEO at Red Carpet Brand Alliances Oy) was re-elected.

The election of four women to fill the five vacant positions means ESA now has nine female and seven male Board Directors – a female majority for the first time.

A new high of five representatives based outside of the UK is also evidence of the increasingly diverse European sponsorship community, while Amy Mansell’s and Tanya Townsend’s success in the election increases the brand representation on the Board to five companies.

Filip Waegemans (Owner and Sponsorship Expert at Skaut) and Michael Hope-Milne (Enterprise Director at Pearl & Dean) were also appointed Board Advisors.

Besides the elections, ESA also presented information to members from all existing workstreams and the new Arts & Culture and Equality, Diversity & Inclusion (EDI) Workstreams, as well as information about the continuing growth of the membership community.

ESA Chair Sophie Morris said: “I’m extremely proud of how our community continues to elevate sponsorship standards across the continent, making the industry more dynamic, more sustainable and more representative, and today’s AGM gave us the chance to reflect on this progress.

“I’m thrilled to welcome Amy, Ceri, Grace and Tanya to the Board of Directors and it’s wonderful to see Risto continue his tenure. We look forward to working with all five of them and it’s wonderful that we have such a diverse Board as we continue to focus on our role as the essential and inclusive community for all professionals working in sponsorship.

“As we continue to bring new members into our international community we will remain focused on giving all sponsorship professionals the best possible value and a rewarding experience in all aspects of their engagement with ESA.

“It is great news for ESA that Filip Waegemans and Michael Hope-Milne will support the Board in an advisory capacity. And I am hugely grateful to Antony Douglass, James Goode, Jenny Seymour and Misha Sher for the outstanding contribution they have made in their time as ESA Board Directors, and hope they will all remain a part of our thriving community.”

Shooting and football federations sign good governance partnership

Diana Flores, Chair of IFAF’s Athlete Committee, and Cassio Rippel, Chair of ISSF’s Athlete Committee

[Source: IFAF] The International Federation of American Football (IFAF) and International Shooting Sport Federation (ISSF) have signed a Memorandum of Understanding (MoU), formalising a partnership under which the two International Federations (IFs) will collaborate with the primary aim of optimising costs and environmental impacts associated with key areas of governance.

The wide-ranging agreement, which is thought to be a first of its kind between IFs, reflects a shared commitment to progressive sports governance in line with the priorities of the International Olympic Committee’s (IOC’s) Agenda 2020 + 5.

Cooperation in the framework of the MoU is already under way, with the two organisations agreeing to co-finance the attendance of legal delegates to the IOC Medical Conference and Prevention of Competition Manipulation Workshop in 2025.

These areas – medical, safeguarding and integrity – represent a core focus for collaboration under the agreement, which is structured around three pillars:

  • Shared Resources, exploring opportunities for co-funding and mutualisation;
  • Knowledge transfer, via regular exchange of experience and best practices; and
  • Cross-promotion initiatives, seeking to enhance the visibility of both sports and their respective athletes in the build-up to the Olympic Games LA28.

The two International Federations are respectively among the youngest and most established in the Olympic movement, presenting considerable value in exchange.

IFAF achieved full IOC recognition in 2023 and was awarded associate membership of the Association of Summer Olympic International Federations (ASOIF) at the organisation’s General Assembly in 2024, following the inclusion of flag football on the sports programme of the Olympic Games LA28. The fast-growing, high-speed version of America’s favourite sport is set to be among the most high-profile attractions at the Games in Los Angeles, where it will enjoy a prime downtown venue and with leading NFL stars recently cleared to compete.

Shooting sport featured on the programme of the first modern Olympic Games and has been governed internationally by ISSF since its establishment in 1907. The ISSF has ambitious plans to further build on the sport’s popularity in north America, leveraging two competition venues at LA Clays and the Long Beach Convention Center that puts the sport at the centre of the Games plan.

Pierre Trochet, President of IFAF, said: “We are pleased to strengthen our cooperation with the ISSF – a federation that shares our commitment to exemplary and progressive governance, and is open to innovative approaches to optimising costs and impacts.

“Pioneering new, smart models of collaboration is a cornerstone of IFAF’s growth strategy, as we have demonstrated through our transformative partnerships with professional leagues. With this MoU, we are extending the same approach to institutional governance, allowing us to drive mutual benefits and efficiencies, and for IFAF – as a young and ambitious federation, determined to implement best practices – to benefit from the wealth of experience held by our established peers.”

ISSF President, Luciano Rossi, said: “As one of the founder members of the modern Olympic Games in 1896, it is a pleasure to join forces with IFAF, who after many years of dedicated effort has become one of the newest members of the Olympic family. We are looking forward to working together in areas of mutual interest and I am confident that through creative collaboration we can become more efficient individually but also contribute new ideas in support of the Olympic movement.”

IOC President-Elect calls on Olympic Family to challenge existing models

ASOIF President Ingmar de Vos presented IOC President-Elect Kirsty Coventry with a pen with which to "write a new chapter in Olympic history."

"We are in a period of transition in the Olympic Movement," ASOIF President Ingmar de Vos said in his speech welcoming IOC President-Elect Kirsty Coventry and paying tribute to IOC President Thomas Bach, at the ASOIF General Assembly.
Also addressing President-Elect Kirsty Coventry, World Athletics President Lord Coe said: "There is a huge opportunity with the new leadership to create the reset around the relationship between the IOC and the IFs, and particularly the review of the revenue generation model. 
"We all want the pinnacle of Olympic sport being the pinnacle of the four year summer sporting cycle and we look forward to working with you. You will have the support all the IFs; we stand ready to support you. 
IOC President-Elect Kirsty Coventry said: "We would all love to say we hope the next few years are going to be smooth but I'm not sure that's quite going to be the case."
Listing the challenges ahead, she referred to "all the geopolitics we are going to need to navigate, the more and more conflicts that our world is facing, revenue models."
"We won't always agree. We hope we can be respectful enough to disagree... but that's what a family is about. It's how we are going to come together to make sure we have the best Olympic Games and the best platform for generations to come."

Bravely challenge models

With reference to recent "tough discussions" with ASOIF about "event delivery", she said "International federations need to play a greater role."
"It's important to take some time to engage with all of you to fully understand not just want your expectations are, but how we are going to deliver extraordinary Games in LA and Brisbane, and into the future. 
"We have to be brave enough to challenge some of the models that we've been doing.
"It's very clear there are two priorities, two pillars: the Olympic Games, and ensuring the Olympic Games is the biggest success for our athletes; and the second one is then building a better world through sport. The first one has to be extremely successful in order to have the second one. 
"So we really need to focus on how we are going to ensure together we are going to have incredible Games that will inspire generations and more people across the world."

Host City Awards 2025 raises the bar in celebrating event stars

The second Host City Awards will take place in Glasgow, Scotland to celebrate exceptional accomplishments in hosting, delivering and promoting major events.

The Awards form part of the Host City 2025 conference, hosted at the Technology & Innovation Centre on 2-3 December, with winners announced at the Awards Dinner on the evening of  2 December.

Event hosts, rights holders and suppliers are encouraged to enter appropriate categories:

The Best Event Engagement award will recognise destinations that achieved exceptional audience reach and visibility relative to their size, location or resources.

The Most Sustainable Event award will celebrate events that delivered measurable environmental, social and legacy benefits for their host communities.

The Outstanding Economic Impact award will honour events that generated significant economic value and long-term financial benefits for their destinations.

The Best Commercial Strategy award will reward rights holders and organisers who delivered strong financial results and long-term value through innovative monetisation approaches.

The Strongest Fan Growth award will recognise events that successfully expanded, engaged, and monetised their fan base through effective strategies and platforms.

The Innovation in Event Technology award will spotlight suppliers who introduced groundbreaking technology that enhanced event performance or audience experience.

The Best Event Infrastructure Solution award will recognise outstanding contributions to the physical and digital infrastructure that supported safe, efficient, and sustainable event delivery.

The Excellence in Event Delivery award will honour organisations that played a key role in delivering high-quality event experiences

The Best Use of AI award will recognise outstanding applications of artificial intelligence that improved the planning, delivery, or commercial success of an event.

Organisations register to attend the Host City 2025 conference are eligible to enter for free, submitting concise written entries and optional supporting materials.

The diverse judging panel of highly regarded experts includes Jennifer Arnold, Vice President, U.S. Soccer Foundation; Iain Edmondson, Founder, Legacy Delivery; Sarah Lewis OBE OLY; Brian Lewis, Immediate Past President, Trinidad and Tobago Olympic Committee; Paul Bush, Chair, British Curling; Céline Payelle, Vice-President and General Manager, Events & Experiences, Cirque du Soleil, and more to be announced.

Matthew Astill, CEO of Cavendish Group, said: “We are very pleased to taking the Host City awards to the next level, following the success of last year’s launch. We look forward to celebrating the achievements of the best and brightest in the global events community in Glasgow.”

Glasgow Life’s Director of Culture, Tourism and Events. Billy Garrett, said: “We’re delighted that the Host City Conference is returning to Glasgow in 2025. This prestigious annual industry event provides an invaluable platform for international partners in our sector to get together to share experiences and insights, and take part in productive discussions and debates on the key issues, challenges and opportunities that host cities face.

“So we’re really looking forward to Glasgow hosting Host City once again, and the fantastic opportunities this important event offers attendees to network and build connections that help foster mutually beneficial partnerships to impact business growth.”

Rob Dickson, Director of Industry and Events at VisitScotland, said: “Events play an important role in our communities, bringing economic benefits, fostering community pride and delivering global recognition. The Host City Awards are an opportunity to recognise and shine a spotlight on the contribution and impact of events, the people who design and deliver them and the innovation they bring.” 

The Sports Consultancy honoured with King’s Award for Enterprise

[Source: The Sports Consultancy] The Sports Consultancy is proud to announce it has been awarded the highly coveted King’s Award for Enterprise, recognising its exceptional achievements in the international sports industry and its growing impact across the global sports, events and entertainment sectors.

As one of the world’s leading, independent advisory firms in international sport globally, The Sports Consultancy continues to expand its international presence, most recently with activity in the Middle East and Asia, strengthening its ability to serve a growing portfolio of clients across those regions. The company works with many of the world’s most iconic sports properties, including the NFL, Formula 1 and FIFA, providing strategic, legal and commercial expertise that drives measurable impact and long-term value.

Founded in 2006, The Sports Consultancy has built a distinctive model rooted in evidence-based thinking and deep sector insight, an approach that continues to differentiate it in a fast-evolving global market. Its work spans the design and delivery of host city strategies, commercial rights management, and legacy-led event planning for rights holders, governments and cities worldwide.

“We are immensely proud to receive the King’s Award for Enterprise,” said Angus Buchanan, Managing Director and Co-Founder of The Sports Consultancy. “This recognition reflects the passion and rigour our team brings to every project. It’s also a testament to the incredible clients we’re privileged to partner with: organisations that share our belief in the power of sport to create lasting impact.”

The Sports Consultancy now joins a select group of UK businesses honoured for their outstanding contribution to international growth, innovation and excellence.

Live events see light through the DARQ

Dream World - can we expect to see more events blending digital and live events?

From the moment we wake up, technologies bridge our physical life with one that is digital. In a paper published in July 2024, Dr. Matt Frew from the School of Business and Enterprise at the University of the West of Scotland, stated that “emerging DARQ[1]  technologies and an accelerating Metaverse are reshaping the event landscape, birthing a new era of extended reality events.” How DARQ is the future of events?

These are times of high uncertainty on many fronts, also for the events industry. During the AIPC Academy in Brussels it was one of the key areas for discussion during coffee-breaks and lunches. One thing is very clear however: technology will continue to become more important for the event industry and we will need to understand the change that comes with it.

Therefore, it is important to take a step back and read papers like the one published by Dr. Frew, as they provide a broader view on event trends, which allows us to focus on what is really important. While the title of his paper seems alarming, the content is far less so. Events indeed reflect wide changes happening in society – including technology – and should be considered as portals of transition. The technology-driven events we see today have little to do with the informal gatherings which are at the start of our industry. At the same time, the very basis has not changed: it is about bringing communities together.

What is new, however, is the acceleration of technologies, combined with the blend between physical and digital. As a result, communities now gather on a continuous basis in different environments, using different types of technology, including brain-computer interfaces.

Going forward, it is expected we’ll see more of these “blends”. Take the ABBA Voyage tour as an example, which is basically bringing together large crowds to watch the younger version of the band in the shape of avatars, and with the event experience being extended via followers and influencers to improve reach and turn involvement of the event community into revenue. Over a 12-month period, the show completed 374 performances and attracted 1,097,597 visitors, achieving an occupancy rate of 97.8%. Revenue from ticket sales was £103,665,597. And that’s just the tickets.

So next to the traditional live events and the cloned hybrid events, we’ll also need to consider extended reality events going forward. The challenge for the event industry will be to fully understand the potential these evolutions can bring and to decide accordingly on the technology investment to be done.

All of this will of course not happen overnight, but given the speed at which our physical and digital lives become intertwined, this new reality will be there sooner than later, making the debate between “live events” and “digital events” an obsolete one. They will not co-exist – they will become one, allowing for new models of engagement and community building. So the future is definitely not dark.

 

[1] *(Distributed Ledger Systems, Artificial Intelligence, Virtual, Augmented, Mixed to Extended Reality,

Quantum Computing)

A more ‘compact’ version of major sports events?

L-R: Rebecca Edser, Head of EventScotland; Katie Sadleir, Chief Executive, Commonwealth Games Federation; George Black, Chair, Glasgow 2026 Commonwealth Games Organising Company; James McVeigh, Head of Innovation and Marketing, Festivals Edinburgh (Photo: Rob Lindblade, copyright Host City)

Host City is an annual conference where experts consider best practices in hosting major sports events. One key topic discussed at Host City 2024 was sustainability. On a panel entitled “Inspiring Action Through Major Events”, the panellists discussed the upcoming 2026 Commonwealth Games in Glasgow - a landmark event that is attempting to redefine the way large-scale international events are delivered, with a strong emphasis on sustainability, social inclusion and the environment. This article considers the points made by the panel in light of recent literature to posit that more compact versions of mega sports events, with a focus on sustainability and engaging local communities, can be more financially viable and still deliver a lasting legacy:

 

The panel comprised of:

  • Katie Sadlier, Chief Executive of the Commonwealth Games Federation,
  • George Black, Chair of Glasgow 2026,
  • James McVeigh, Head of Innovation and Marketing, Festivals Edinburgh

 

Towards a newer ‘compact’ version of the Commonwealth Games

Katie Sadlier set the tone for the conversation by describing the Commonwealth Games Federation's strategic rethinking of the Games' traditional model. Historically, hosting such a worldwide event has been a privilege often reserved for wealthier, major markets with significant infrastructural resources. The expectation in this model is that the city would be all-encompassing, able to carry the full burden of hosting. Sadlier said Glasgow 2026 will mark a new beginning in adopting co-hosting, where the costs will be shared among cities for financial sustainability and inclusion. The new approach envisions not only relaxing the barriers for emerging-market cities in their bids but also falls in line with the greater trend towards sustainable practices. Although Glasgow 2026 will be a single-city host, it will be a stepping stone toward the future. For Glasgow, this represents a serious commitment to devising a leaner, resource-conscious Games with long-term benefits for surrounding communities.

Sustainable urban development and the utilisation of existing facilities to create lasting benefits for host cities has become a key feature of host city bids since at least London’s 2012 Olympics.[1] However, central to Glasgow 2026’s sustainability agenda is its compact design, which significantly reduces logistical and environmental challenges. George Black elaborated on the innovative approach being adopted, calling it “the most compact Games ever”. ‘Compact’ in this sense means that the plan involves using just four venues, all situated within walking distance of one another. This not only minimizes operational costs but also drastically cuts down on the carbon footprint typically associated with transportation for participants, spectators, and staff. Social and environmental sustainability are interlinked," Black said. By decreasing the geographic footprint of the event, Glasgow 2026 is also encouraging much more community ownership and involvement.

 

The importance of properly integrating with local communities

The Commonwealth Games has faced significant challenges in recent years, with a variety of cities from Australia, Canada and South Africa since 2015 either withdrawing from bidding or hosting the Games. For Victoria, Australia, who withdrew from hosting the 2026 Commonwealth Games in 2023, the primary reason was cost overruns, with initial estimates of AU$2.6 billion surging to over AU$6 billion. Therefore, with an increasingly challenging financial landscape, the argument for slimmed-down games as providing a blueprint for survival has gained significant traction.[2] More compact versions of mega sports events utilise fewer venues and emphasise community ownership. Taks, Chalip, and Green explore how small- and medium-sized sporting events can positively affect local communities by leveraging existing infrastructure and fostering community engagement.[3] Their conceptual framework considers that local residents are more likely to participate in smaller events as spectators, volunteers, or organisers, thereby enhancing social cohesion and a sense of belonging. Adapting a similar framework to support mega sports events such as the Commonwealth Games therefore may prove fruitful.

James McVeigh, at the Host City panel, similarly advanced the "localism agenda," and stressed that host cities must look increasingly inward to set their priorities and exploit local strengths. Localism involves using existing venues, reducing the high costs and environmental impacts of building new infrastructure often witnessed in mega sports events. For McVeigh, major events are not solely about attracting international attention or increasing tourism; they are about making a tangible and lasting impact on the communities that host them. Localism means making the aims of the event compatible with the needs and aspirations of the host city. In Glasgow, for example, this engages issues of accessible housing, job creation, and improvements in public transport—things that will make a real difference to the local population. At the same time, however, McVeigh stressed that a locally focused event also needs an international dimension if the Games are to remain inspiring to a worldwide audience.

 

How to strike a balance between local communities and global audience?

This is, of course, not an easy balance to strike, and one which will vary dependent on the location and nature of the sporting event. Localism for a larger event will also mean mitigating detrimental impacts to the local population—avoiding a sense that it is being imposed. Infrastructure developments are pertinent to scrutinise in this context. Minimisation of disruption to residents in terms of their housing and ability to pursue their lives may be fundamental, allaying fears of similar negative experiences arising which were reported amongst local residents at Porto Alegre at the 2014 FIFA Men’s World Cup.[4] The current authors argue that engaging local residents from the early planning stages from the local community is vital. This aligns with long standing research, which argues that for urban regeneration efforts to be effective, they must explicitly focus on disadvantaged areas and actively seek community participation.[5]

All panel members agreed that for events such as the Commonwealth Games to succeed, they should balance local priorities with reaching new audiences and attracting diverse funding. This requires a clear vision and purpose that connects with local stakeholders and a wider network of partners, funders and viewers. McVeigh described this as "communicating inspiration": how the Games can be a vehicle for social change and community empowerment. This messaging helps attract international sponsors and media attention, whilst fostering a sense of shared ownership among stakeholders at all levels. It is likely that the most successful events of the future will be able to reach a suitable balance whereby a wide spectrum of interests—local, international, commercial and community-based, are adequately engaged.

 

Lessons learned and lessons shared: the importance of knowledge sharing

A long-term strategy of Glasgow 2026 is its focus on knowledge sharing. George Black emphasised that strong mechanisms for collecting and publishing data are required, which will be useful for future host cities to benchmark against. Such transparency will not only promote accountability but also align with a key International Association of Event Hosts’ (IAEH) objective: providing opportunities to share best practice from lessons learned. Black highlighted the need for metrics to cover financial expenditures, environmental impacts and community benefits.

There is little doubt that a leaner model of the Commonwealth Games will require specialised use of metrics and collaboration between stakeholders, as well as a willingness to rethink traditional approaches. Financial sustainability will need creative ideas for sharing costs and generating revenue, whilst still promoting accessibility. The compact design of the event appears efficient but could create limitations in terms of capacity and scalability, meaning that demand will need to be carefully managed.

Glasgow 2026 will represent a pertinent case study for compact design, sustainability and an application of the localism agenda. Glasgow’s role in collaboration, innovation and inspiration in supporting this version of the Games cannot be underestimated. How Glasgow responds to the challenge of balancing local community needs with the expectations of a global audience will be crucial.

 

About the authors: Alexander Chrysanthou is Senior Lecturer and Course Leader, BA (Hons) Sports Business and Sports Law at UCFB and Executive Committee Member of the International Association of Event Hosts; Sebastian Poulson is a third-year UCFB Sports Business & Sports Law student.

This article was first published on www.lawinsport.com

Reference List

FT, Glasgow’s slimmed-down Commonwealth Games provides blueprint for survival, 19 September 2024. Glasgow’s slimmed-down Commonwealth Games provides blueprint for survival

Graeff, B., & Giulianotti, R. (2024). Global sport mega-events and local community impacts: The case of housing and redevelopment in Porto Alegre at the 2014 Men’s World Cup finals in Brazil. Sport in Society, 1–17. Full article: Global sport mega-events and local community impacts: the case of housing and redevelopment in Porto Alegre at the 2014 Men’s World Cup finals in Brazil

Viehoff, V., & Poynter, G. (Eds.). (2015). Mega-event cities: Urban legacies of global sports Events. Routledge.

Smith, A. (2012). Events and urban regeneration: The strategic use of events to revitalise cities. Routledge.

Taks, M., Chalip, L., & Green, B. C. (2015). Impacts and strategic outcomes from non-mega sport events for local communities. European Sport Management Quarterly, 15(1), 1–6. scholar.uwindsor.ca/cgi/viewcontent.cgi?article=1022&context=humankineticspub

 

[1] Viehoff, V., & Poynter, G. (Eds.). (2015). Mega-event cities: Urban legacies of global sports events. Routledge.

[2] FT, Glasgow’s slimmed-down Commonwealth Games provides blueprint for survival, 19 September 2024.

[3] Taks, M., Chalip, L., & Green, B. C. (2015). Impacts and strategic outcomes from non-mega sport events for local communities. European Sport Management Quarterly, 15(1), 1–6.

[4] Graeff, B., & Giulianotti, R. (2024). Global sport mega-events and local community impacts: The case of housing and redevelopment in Porto Alegre at the 2014 Men’s World Cup finals in Brazil. Sport in Society, 1–17.

[5] Smith, A. (2012). Events and urban regeneration: The strategic use of events to revitalise cities. Routledge.

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Shana Ferguson appointed LA28 Chief of Sport and Games Delivery

[Source: USA Swimming] USA Swimming has announced that Shana Ferguson is leaving the organization to become the Chief of Sport and Games Delivery of the LA28 Olympic and Paralympic Games. Ferguson joins LA28 from USA Swimming where she served as Chief Operating Officer, Chief Commercial Officer, and most recently as interim CEO. Ferguson is a proven leader in operational strategy and organizational leadership, with more than two decades of experience in sports management. 

 “Shana Ferguson is a uniquely talented leader who has made innumerable contributions to USA Swimming,” said Chris Brearton, USA Swimming Board Chair. “She was instrumental in the success of the 2024 U.S. Olympic Team Trials, onboarding numerous new partners to the Olympic movement, and countless strategic business initiatives, and we are grateful for her commitment to our sport and the success and wellbeing of our athletes. We wish her the best in her next chapter and look forward to working with her at LA28.”

As the USA Swimming Board continues the search for the organization’s next permanent CEO, the CEO Search Task Force welcomes three new members to help guide a refreshed evaluation of candidates. Board Chair Chris Brearton and former Vice Chair Kathy Fish will join the Task Force, along with Director of Swimming at the University of Texas and former Men’s Olympic Head Coach Bob Bowman. As the search continues, the Board announced that Bob Vincent, former Chair of the USA Swimming Board of Directors, will assume the role of Interim CEO, effective April 1.

A seasoned professional in athletic administration and proven leader at all levels of swimming governance, Vincent is deeply knowledgeable about all aspects of USA Swimming operations and well-positioned to lead the organization during this important transition period. Vincent brings extensive experience in the sports industry and leadership roles, having served as Chairman of the USA Swimming Board of Directors from 2018 – 2021. Vincent also served as Board Treasurer from 2016 – 2018, is an active USA Swimming official, and a member of the USA Swimming Foundation’s Champions Club. Vincent will resign from his current role on the Board of Directors to assume the Interim CEO position until his planned retirement once a new permanent leader is selected.

Brearton continued “We are extremely pleased to welcome Bob Vincent as Interim CEO and are thankful for his willingness to take on this service to the organization before his retirement, as we continue our work to support our members and prepare for the Los Angeles 2028 Olympic Games.”

During Vincent’s time as Interim CEO, he will focus on maintaining momentum for key strategic initiatives and events, including this summer’s World Aquatics Championships in Singapore and the ongoing search process for the next National Team Managing Director.

“I am honored to step into the role of Interim CEO and help lead USA Swimming at this important moment,” said Bob Vincent. “I have witnessed firsthand the dedication and passion of our athletes, coaches, officials, volunteers, and staff, and I look forward to working closely with each of them while I serve in this role. The organization is poised for continued success, and I am eager to start engaging with the team in this new leadership capacity.”

“I am thrilled to congratulate Shana Ferguson on her new role as Chief of Sport and Games Delivery for the Los Angeles 2028 Olympic Games,” said Sarah Hirshland, CEO of the United States Olympic and Paralympic Committee. “It's awesome to see her apply the skills and experiences gained at USA Swimming to this monumental event. This transition showcases her remarkable talent and highlights the importance of knowledge transfer as we build a strong ecosystem of sports professionals in the United States. I also want to express my gratitude to Bob Vincent for his dedicated service to USA Swimming during this pivotal time.”

 

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