SportAccord Convention has announced that Repucom will once again be the Official Marketing Research Partner for this year’s World Sport & Business Summit taking place from 19-24 April 2015 at the Sochi Expocentre, Sochi, Russia.

“We’re delighted to be partnering with SportAccord Convention for another year; an event that clearly shapes the sports landscape annually.” said Paul Smith, Repucom Founder and CEO. “Equally, Repucom strives to help clients navigate the sports and entertainment sector – through research, analytics and insights – ultimately delivering solutions connected to these three pillars. Being a partner of SportAccord Convention brings us closer to the equation.”

Repucom’s connected solutions allow businesses to better understand and connect with their audiences and customers through media, sponsorship and communication.

Nis Hatt, Managing Director, SportAccord Convention commented, “As the research and consultancy provider for top brands and organisations in the sports world, Repucom is ideally positioned to take the pulse of the industry.”

Over the last year, a key development for Repucom was the work in Government, Tourism and Events, helping their partners to achieve a range of objectives including revenue increases for rights holders.

This year, Repucom are going a step further, and taking a more holistic approach in delivering solutions, supported by more than 30 years of experience and using the tools they have access to globally.

The SportAccord Convention World Sport & Business Summit is a unique opportunity for key decision-makers in sport to engage with business leaders across 25+ industry sectors. The 6-day event features a 3-day Conference, dynamic exhibition, LawAccord, City Forum, the SportAccord Convention Village and Sports Demo Zone, as well as hosting the annual general meetings of governing bodies of world sport.

For more conference information, including the Official Schedule and Conference Programme, or to register as a delegate, visit www.sportaccordconvention.com.

VITAL Communications has been chosen to assist with expanding the Convention’s reach beginning in 2015 with the World Sport & Business Summit in Sochi, Russia.

The SportAccord Convention World Sport & Business Summit is the world’s premier annual event at the service of sport, focused on driving positive change internationally, and dedicated to engaging rights holders, organising committees, cities, press and media, businesses and other organisations in the development of sport.

Nis Hatt, Managing Director, SportAccord Convention said, “Mr. Vitale, an attorney, has more than 35 years’ experience in the television industry, including Executive positions at NBC Television Network and ABC Sports. By collaborating with one of the pioneers of Sportel, we truly strengthen the presence of media providers available to delegates.”

In making the announcement, William Vitale, President of VITAL Communications commented, “I am very excited to be supporting the growth plans of SportAccord Convention. We have a wonderful opportunity to broaden participation and help to make the annual World Sport & Business Summit a must attend event for all sectors of the international sports community.”

Nis Hatt, Managing Director, SportAccord Convention concluded by saying, “As the Convention grows, it is important to encourage involvement and engage with organisations across all industry sectors and having VITAL Communications on-board will ensure a broad representation of media and increased service quality for our delegates.”

SportAccord Convention 2015 will take place 19-24 April 2015 in Sochi, Russia and will be held at the Sochi Expocentre. For more Convention information and to register visit www.sportaccordconvention.com.

A survey commissioned by the IOC has found that the awareness and appeal of the Olympic Games and the Olympic Winter Games was higher than any other sports or entertainment events surveyed.

The research, conducted by Kantar Media after Sochi 2014, took on board the views of 36,000 people in 16 countries. 

Announcing the results, the IOC said in a statement that Sochi 2014 reached a broadcast audience of 2.1 billion people, up 13 per cent since Vancouver 2010. The individual broadcasters at Sochi totalled 250, more than twice as many than at Vancouver.

The proliferation of digital media has boosted the reach of the Winter Games, with the number of broadcasting hours doubling to 114,000 at 2014 as compared to 2010. Digital video views reached 1.4 billion, up 334 per cent from 2010.

Athletes and spectators surveyed at the Games in Sochi rated their enjoyment of the Games very highly, citing the standard of the sports competition, the quality of the venues and the atmosphere as factors contributing to their enjoyment.

The Olympic symbol remains the most widely recognised of brands surveyed, with 93 per cent of respondents showing awareness. This brand recognition showed little variation across regions, gender and age. 

The values that people surveyed associated with the Olympic rings included global, inspirational, friendship, diversity, peace and excellence. In a further boost to brand integrity, the IOC was seen to be strong and strict on doping. 

The survey also showed “widespread recognition that hosting an Olympic Games brings benefits to the host country” – a welcome finding as the IOC conducts its Agenda 2020 review into the appeal of the Olympic Games.

The International Bobsleigh and Skeleton Federation (IBSF) has chosen an alternative to Sochi for hosting its 2017 World Championships.

The BMW IBSF Bobsleigh & Skeleton World Championships will now take place in Königssee, home to the oldest permanent bobsleigh, luge and skeleton track in the world, from 13 to 26 February 2017.

Critical factors taken into consideration when selecting the surrogate host were, according to an IBSF statement, “Minimal financial impact on teams regarding travel and organisation; Keep the dates and timing of the original schedule; Experience on the operational and logistic level to host a two-week event at such a short notice; Availability of the track during the two-week time period.”

The federation said it prioritised a European host because most of the teams will be racing in Europe on the BMW IBSF World Cup Series just before participating in the BMW IBSF World Championships.

And as Königssee hosted the IBSF World Cup in February 2016, it will not need to undergo an “international training period” usually required of the host race organiser.

The IBSF said it was “very impressed by the solidarity and commitment shown immediately by the IBSF Race Organisers to support this effort in any possible way.”

The decision to move the event from Sochi was made amid ongoing investigations into the integrity of sport in Russia.

“The IBSF Executive Committee felt that during this difficult time it is prudent not to organise such an event in Russia,” the IBSF said in a previous statement, issued a few days before announcing Königssee as the host.

The IBSF said it was moving the event out of Russia “to allow athletes and coaches from all nations to participate in a competition that focuses on sport rather than accusations and discussions – whether justified or not.”

It said “The Russian Bobsleigh Federation has put a great effort in the preparation of the World Championships, but the current climate would make it nearly impossible to appreciate the efforts of the Organising Committee to host a great event or the quality of the Sanki Sliding Centre as one of the best tracks in the world.”

The IBSF also “asked all members and athletes for fair play and respect, which also includes the assumption of innocence for any athlete, regardless of national affiliation, until proven guilty.”

The International Olympic Committee (IOC) Executive Board had in July asked all Winter Olympic Sports Federations to find alternative host nations for any upcoming events.

“Because of the detailed references to the manipulation of samples during the Olympic Winter Games Sochi 2014 the IOC asks all International Olympic Winter Sports Federations to freeze their preparations for major events in Russia, such as World Championships, World Cups or other major international competitions under their responsibility, and to actively look for alternative organisers,” the IOC said.

Adam Pengilly, IBSF Vice President International Affairs, was the only IOC member to raise his hand to vote for a blanket ban on the Russian national team competing in the Rio 2016 Olympic Games.

“I’m an athletes’ representative, so I don’t want innocent athletes to have a consequence that’s nothing to do with them,” he explained to delegates at Host City 2016 in Glasgow during the panel discussion “Has Sport Lost Its Integrity?” on November 21.

“But in a bigger picture of what’s right for the long term of clean sport and the Olympic movement – and to protect that 12 to 14 year old Russian athlete that would in previous system have been forced to take drugs at some point in their career – based on the information I had, I was of the view that there should have been ineligibility for the whole team.”

All other IOC members – close to 100 – voted in favour of passing on to international federations the responsibility of deciding whether to allow Russian athletes in their sports to compete at Rio 2016.

“I can certainly accept the idea to give international federations the opportunity to look at individual athletes, and find out which ones had been part of a robust anti-doping system outside of the Russian one – I thought that was a reasonable approach,” Pengilly said at Host City 2016.

“But when someone abuses the Olympic Games, which as a movement is held so dearly, it in the way that it was abused in Sochi there should be some sort of symbolic consequence. For me, that was that we let those athletes that we deemed to be clean to come in, but not allow the Russian flag to be flown.

“I was in the minority within the IOC. I had a lot of people come up to me afterwards, both fellow members and within the sporting movement, to say well done. Some said: well done, I don’t agree; others said I do agree – and I’m like, OK you could have put your hand up as well! We need to develop our systems so it’s OK to disagree.”

For Sochi, the loss of the IBSF World Championships will be another blow to the legacy of the 2014 Winter Olympic Games – already said to be the most expensive Games in history due to reports of expenditure of US$51bn on infrastructure.

The World Anti-Doping Agency (WADA) has taken note of the views expressed by some concerning the timing of publication of the Agency’s independent McLaren Investigation Report, which was published by Professor Richard H. McLaren on 18 July, exposing Russian State manipulation of the doping control process; and, the Agency’s subsequent recommendations – both that led to the International Olympic Committee’s (IOC) decision of 24 July.
WADA understands that the timing of the McLaren Investigation Report has been destabilizing for a number of organizations as they prepare for the Rio Olympic and Paralympic Games. However, WADA wishes to factually clarify that the Agency acted immediately on allegations concerning Russia when it had corroborated evidence and the power to do so under the World Anti-Doping Code (Code).
When German-based ARD released their first documentary in December 2014 that contained corroborated evidence, WADA quickly initiated its Independent Commission. The Commission, which was chaired by Richard W. Pound, commenced its investigation in January 2015 when WADA acquired its new powers of investigation under the 2015 Code.
“While our Independent Commission’s Report suggested that doping in Russia was likely not restricted to athletics, and that the Russian secret services (FSB) were present within the Sochi and Moscow laboratories, the Commission did not uncover concrete evidence to the effect that the Russian state was manipulating the doping control process,” said Richard W. Pound. “The Pound Commission leveraged all information that the whistleblowers had provided; and yet, there was no concrete evidence to support State manipulation.”
On 9 November 2015, the Pound Commission reported and exposed wide-spread doping in Russian athletics; and, on 10 November 2015, WADA took quick and decisive action on the Commission’s recommendations.
“It was only when CBS 60 Minutes and the New York Times, on 8 and 12 May 2016 respectively, published the allegations from the former director of the Moscow and Sochi laboratories, Dr. Grigory Rodchenkov, that WADA had concrete evidence suggesting Russian state involvement that could be investigated by initiating the McLaren Investigation, which we did immediately,” said Craig Reedie, WADA President. “This decision was endorsed by WADA’s Executive Committee and WADA’s Athlete Committee,” he continued. “It must be understood that Dr. Rodchenkov was heard several times by the Pound Commission in 2015; and that, he never provided the information that he later revealed to the New York Times in May 2016. This information was subsequently corroborated by the McLaren Investigation, which also unveiled a wider implication of the Moscow laboratory.”
“WADA’s Executive Committee – composed in equal parts by representatives of the Olympic Movement and Governments of the world – supported Professor McLaren’s independent mandate, which was to obtain evidence as quickly as possible in the interest of clean athletes,” said Reedie. “While it is destabilizing in the lead up to the Games, it is obvious, given the seriousness of the revelations that he uncovered, that they had to be published and acted upon without delay.”
“Further to the International Olympic Committee’s criteria being outlined on 24 July, WADA has facilitated the transfer of relevant information that is available to date, concerning individual athletes, from the McLaren Investigation team to International Federations,” said Olivier Niggli, Director General, WADA. “It should be noted however that Professor McLaren’s focus thus far was on establishing involvement of the Russian State and not regarding individual athletes that may have benefitted,” Niggli continued. “WADA will continue supporting anti-doping organizations by providing information as and when it becomes available via McLaren’s ongoing Investigation.”
As it relates to WADA’s process of accreditation and proficiency testing of anti-doping laboratories, it focuses on the technical abilities of laboratories. In the case of the Moscow laboratory, WADA suspended the laboratory in 2015 as soon as breaches were identified via the Pound Commission. Addressing corruption within the anti-doping system – including state or secret service interference in laboratory operations – will be one of the topics discussed during the first in a series of multi-stakeholder Think Tanks that WADA will hold in September 2016.

Source: WADA

Sochi 2014 will create a significant “human” legacy of experience gained by those working to successfully deliver the Winter Games, according to leading figures in the IOC and the Organising Committee.

“The Games will leave a tremendous human legacy,” said Jean-Claude Killy, Chairman of the IOC Coordination Commission for Sochi 2014 on Friday. 

“The highly trained professionals and volunteers from the Games will no doubt play a key role in the success of the World Cup and other major sporting events that Russia will host in the future.”

Sochi 2014 marks the first time that the Olympic Winter Games have been held in Russia and signals the first of many major sporting events being held in the country, with the inaugural Russian Grand Prix due to take place in Sochi in October 2014 and the FIFA World Cup coming to cities all over Russia – including Sochi – in 2018. 

“There will be tremendous synergies for the country in a number of areas as it strives to put on these great sporting events,” said Killy.

Olympic University

Hosting the 2014 Olympic Winter Games has also led to the establishment of the Russian International Olympic University (RIOU), which opened in Sochi earlier this year to train the next generation of sports management professionals, catering to the demand in Russia and around the world for highly qualified specialists in the international sport industry. Topics of study will include venue management, event management, media management, governance and sport diplomacy, and talent management. 

“Currently, not just in Russia but all over the world, there is a lack of qualified specialists in sports management,” said RIOU Rector Professor Lev Belousov. “RIOU's task is to set up a mechanism for leading Russian and international practising specialists to pass on practical knowledge to students and to train a new generation of highly qualified sports managers in specialisms needed by the Olympic and Paralympic movement and by the international sports industry.” 

During Sochi 2014, students participated in an observation programme allowing them to assess in detail the complex logistical operations behind the organisation of the Winter Games. “This is a once-in-a-lifetime opportunity,” said Aleksander Bryantsev, head of education at Sochi 2014. 

IOC President Thomas Bach also hailed the success of the RIOU, saying “There will be many lasting legacies from Sochi 2014, including the RIOU. The Olympic Movement as a whole will benefit from the establishment of the university, as, of course, will Russian sport.”

Dmitry Chernyshenko, President of the Sochi 2014 Organising Committee added “The Russian International Olympic University serves as an example of the significant lasting legacy for Russia after the Games have been hosted in Sochi,” he explains. “It will become the key centre for training a new generation of highly-qualified sports managers in Russia.”