Host City, the world leading event hosting conference, returns to Glasgow for a third consecutive year on 28 to 29 November 2017.

Paul Bush OBE, Director of Events at EventScotland and Chairman of Host City 2017, said: “I’m delighted Host City is returning to Glasgow for the third year running.

“I’ve always enjoyed attending the conference and exhibition and not just because they keep choosing to come to one of Scotland’s great cities. 

“I’m always impressed with the high-quality delegates and excellent speakers that attend Host City. The combination of exciting and relevant content means you can really delve into the issues facing the sector, while also creating more meaningful debate. It also allows for greater opportunities to network and make those all-important industry contacts.

“My expectations for this year is an exciting programme of interesting panel discussions, keynote speeches and networking opportunities with high quality delegates from the sporting, cultural and business events sector.”

The conference theme this year is High Impact Events in the Current Climate.

Paul Bush OBE said: “It is an exciting but also a challenging time for hosts of High Impact Events. The recent events in London, Manchester and the rest of the world have again brought security to the fore.

“The current security climate and the rising costs this brings is a major issue for events for all sizes, especially ones of High Impact that attract wide-spread attention and large crowds, so the session on ‘Strategies for hosting safe and accessible events’ is especially pertinent.

“Alongside the challenges there are also great opportunities. The rise in technology means that audiences engage with an event in a whole new and exciting way. The session on ‘How technology can enhance the live experience’ will be particularly apt for events adjusting to this new way of engagement and delivery.

“For High Impact Events in the current climate, dealing with these challenges while harnessing these new opportunities is vital and it’s great to see the conference programme reflecting these current issues.”

There are many benefits to staging Host City conference and exhibition, the largest meeting of cities and sports, business and cultural events.

Paul Bush said: “The economic impact of any event like this is significant. It is also a fantastic opportunity to showcase Scotland as the perfect stage for events, and for delegates to see first-hand what Glasgow has to offer.

“For us at EventScotland it is also a wonderful opportunity to welcome the international family of the events industry. We have a packed programme of major events taking place in the coming years, including the Glasgow 2018 European Championships, the 2019 European Athletics Indoor Championships and The 2019 Solheim Cup so it will be great to have some of the world’s foremost event practitioners coming to Glasgow for Host City where we’ll be able to swap ideas and discuss how we manage some of the current challenges whilst making the most of the upcoming opportunities together.

“My other expectation for this year is for a greater opportunity for delegate cross-over between Host City and our own National Events Conference, which takes place the day before Host City.”

The full transcript of a wide-ranging interview with Paul Bush will be published in the Autumn issue of Host City magazine.

Sky Sports’ innovative coverage of The 145th Open at Royal Troon in July 2016 has earned them a BAFTA after being named best sports production during the awards ceremony in London.

The Sky Sports team won the award for best sports production for their enhanced coverage of the championships, including the thrilling climax when Henrik Stenson and Phil Mickelson were embroiled in a sensational final-day battle watched by hundreds of millions of people around the world.

The Open was named the winner ahead of BBC's coverage of the Rio Olympics and the Six Nations clash between England and Wales, while the Paralympics on Channel 4 was also nominated.

Paul Bush OBE, EventScotland director of events, said: “This is a tremendous accolade, not only for the team at Sky Sports but for golf in general to have beaten off competition from so many top-class sporting productions. It is also a triumph for the stunning Ayrshire coastline which provided the perfect backdrop for the high-class drama that unfolded on the course.

“I’m especially delighted for our golf events executive Katy Mathieson, who was part of the Sky Sports team producing coverage from Royal Troon before joining EventScotland last year. We have a great relationship with Sky Sports through the world-class portfolio of golf events taking place in Scotland and we look forward to working with them on many more in the coming years.”

The EventScotland team work across Scotland’s extensive golf portfolio, which includes the men’s and ladies Scottish Opens at Dundonald Links in Ayrshire and the RICOH Women’s British Open at Kingsbarns in Fife among others this summer. The Open also returns to Scotland in 2018 at Carnoustie.

The global conference and exhibition of cities and sports, business and cultural events is off to a flying start with 19 partners and sponsors already on board this year.

Launched in 2014, the annual Host City conference and exhibition is the first and largest meeting of cities and sports, business and cultural events

EventScotland is Supporting Organiser for the 2017 event that is taking place in Glasgow on 28-29 November.

Paul Bush OBE, Director of Events, said: “EventScotland has a strong heritage with the Host City conference and exhibition and we are delighted to be supporting them to bring leading events professionals together for what promises to be an insightful and informative two days.

“Scotland is the perfect stage for events and Host City 2017 will really set the tone ahead of some amazing world-class events including the Glasgow 2018 European Championships, the 2019 European Athletics indoor Championships and the 2019 Solheim Cup.” 

Host City is a unique event combining high-level panel discussions featuring renowned industry figures with an effective marketplace where cities of all sizes can meet with rights holders, event suppliers, event organisers and their procurement officials.

Host City 2017 is backed by
Supporting Organiser: EventScotland 
Supporting Partners: Glasgow Convention Bureau and Glasgow 2018
Silver Sponsors: Aggreko, FarrPoint, Marsh and Red Bull Air Race 
Branding Sponsors: Arena Group and De Boer

Host City 2017 also enjoys the support of Media Partners signed up so far, including: Exhibition World; fcbusiness; isportconnect; Major Events International; Orange Sports Forum; Sportcal; SportBusiness; World Academy of Sport; Yutang Sports.

“We are immensely grateful for the support of all the fantastic organisations that make Host City the great event it is today,” said Host City’s Editorial and Conference Director Ben Avison. “In particular we are delighted with the renewed support from Event Scotland as Supporting Organiser and Glasgow Convention Bureau and Glasgow 2018 as Supporting Partners.”

Many more sponsors and partners are set to join in the coming months. 
To find out more about the opportunities visit www.hostcity.com or contact Adam Soroka on adam.soroka@cavendishgroup.co.uk or +44(0) 203 675 9531.

For information on the conference agenda or speaking opportunities contact ben.avison@hostcity.com

Over the years I have listened to dozens of marketing experts talk about how to effectively promote and sell your product or brand in the face of stiff competition. Undoubtedly there are various techniques and tactics that marketeers can deploy but for me, the conversation has always seemed to end up back at one place – the unique selling point.

Working out what it is that differentiates your product from all others on the market is the key to not only standing out from the crowd but maintaining credibility in an environment where everyone is trying to shout louder than you.

In Scotland, our golfing USP was forged many centuries ago when the humblest beginnings of a game now played by more than 60 million people worldwide first took root. Few countries in the world have such a close association with a single sport than Scotland does with golf.

It is known around the world as the birthplace of the game, where every legend of the sport has played, where the rules were first established and where the game’s greatest championships were first played.

It is the place where golf clubhouses are the hubs of local communities, where a love of the game is celebrated in families and passed down through generations and where the finite elements of the game are regularly dissected over a few drinks in the 19^th hole. In short, Scotland is the Home of Golf.

This USP represents the basis of all Scotland’s activities in golf, from promoting the country globally as a golf tourism destination to instilling it into the minds of Scotland’s schoolchildren as a game for everyone.

It has also been a catalyst for Scotland’s success in bidding for and securing the world’s most prestigious golf events. Don’t get me wrong, there are many factors that go into securing major events, not least past experience and an engaged and supportive Government, which we also have in abundance in Scotland.

But there is no doubt that when it comes to hosting a major golf event in Scotland, event organisers are drawn to the Scotland, the Home of Golf message and the added value it can bring to events.

A key example was The 2014 Ryder Cup, an event which was undoubtedly a huge success for Scotland, delivering economic impact, legacy and huge media profile in our key markets. But what was also apparent was the benefits that The Ryder Cup derived from being hosted in a country synonymous with the game and respected worldwide. Record numbers of overseas spectators at Gleneagles, including a larger proportion from the US than previous Ryder Cups, is indicative of that.

I don’t believe any other golf tourism brand can stand alongside that of The Ryder Cup and add value in the way that Scotland, the Home of Golf did in 2014. And in the current market with global golf sponsors and government support in shorter supply, in traditional markets at least, there is an even greater premium on a country being able to add brand value in this way.

When hosting a major event in Scotland, we endeavour to hand it back to organisers in a stronger position than when it came. This was a key element of our bid for The 2019 Solheim Cup and we firmly believe that Scotland, the Home of Golf can play its part in continuing to elevate the profile of not only The Solheim Cup but the women’s game globally.

There is an obvious quid pro quo in this equation. Our ultimate objective is to encourage more visitors to Scotland and we use our hosting of major golf events as a vehicle for achieving that. This event-led marketing strategy allows us to reach more potential visitors than we could through traditional marketing techniques and a limited budget, while adding further credibility to Scotland’s golfing proposition.

If you look closely at the golf events we support and the golf marketing we undertake, you’ll rarely see a VisitScotland logo when targeting golfing consumers. Instead, you’ll see the Scotland, the Home of Golf message because we know this resonates strongly with golfers around the globe.

This event-led technique also allows us to be innovative in the types of event we target, while also supporting the Scottish Government’s social inclusion and equality agenda. The 2019 Solheim Cup and the European Golf Team Championships – the world’s first mixed men’s and ladies professional event – in 2018 is further testament to that.

The golf tourism market is more competitive than it has ever been with golf tourists presented with more choice than ever before. Each destination has its proposition whether that be warm weather, cost, ease of access, new courses or luxury resorts. But among them Scotland continues to stand unique, as the only Home of Golf.

Paul Bush is speaking at Host City 2016, the largest meeting of cities and sports, business and cultural events. For more information visit www.hostcity.com/events/host-city-2016

Tickets went on sale on Friday 9 September for the Le Gruyère European Curling Championships, which will see the home ground of ice hockey team Braehead Clan transformed into a five sheet curling rink.

More than 25 nations are descending on Scotland for one of the biggest sporting events of the year, which takes place in Renfrewshire on the outskirts of Glasgow from 19-26 November.

“We can’t wait to bring the European Curling Championships to this venue with its great reputation for spectator ice sports,” said Susan Murrin, Event Manager for the 2016 European Curling Championships.

“Braehead Clan are renowned for their passionate following and exciting on ice displays and curling is no different with its intense competition and precision play. We look forward to staging an event here to remember and hope that everyone will enjoy a week of top flight sporting action.”

The Le Gruyère European Curling Championships will form part of EventScotland’s International Events Programme and UK Sport’s Major Event Programme and is supported by funding partners Renfrewshire Council, Glasgow City Marketing Bureau and The Royal Caledonian Curling Club.

“The European Curling Championships will see the finest players from across the continent and some of the world’s highest-ranked nations visit Scotland in November, providing a fantastic spectacle for fans at the intu Braehead Arena,” said Paul Bush OBE, VisitScotland’s Director of Events.

“We are delighted to support the event through EventScotland’s International Funding Programme and, following the success of both our men’s and women’s teams in recent years, we are confident there will be strong interest in tickets across the country for what promises to be a thrilling week of action on the ice.”

As well as crowning the European Champions in curling for both men and women, the event will determine qualification for the World Curling Championships in 2017, forming the pathway to Olympic qualification and the 2018 Winter Olympics in PyeongChang, South Korea.

Scotland’s representatives for the 2016 championships will be decided in October. Elite curlers vying for a place in Team Scotland include former European Champions and Olympic medallists Eve Muirhead and David Murdoch.

“We have regular sell-out crowds for our home games and the atmosphere in the arena is electric,” said Gareth Chalmers, Hockey & Operations Director at Braehead Clan.

“We’re sure that sports fans will enjoy watching the curling action up close and wish the European Championships every success.”

The semi-final of the 2016 Davis Cup by BNP Paribas World Group between will take place at Glasgow’s Emirates Arena from 16-18 September 2016 – and the host nation is upbeat about the benefits the event will bring.
The decision by the Lawn Tennis Association to host the tie between the Aegon GB team and Argentina follows Scotland’s successful hosting of Davis Cup matches last year.
“Scotland was delighted to host the Davis Cup first round and semi-final in 2015 and, on both occasions, the support at The Emirates proved why Scotland is the perfect stage for events of this magnitude,” Paul Bush OBE, VisitScotland’s Director of Events tells Host City.
“I have no doubt that this year’s semi-final against Argentina, which we are supporting through EventScotland’s International Programme, will be no different and expect tennis fans from across the UK and further afield to travel to Glasgow as Great Britain attempts to retain its Davis Cup title.”
The international appeal of the event is particularly attractive proposition for the host nation. 
“For Scotland as host nation, and Glasgow at a local level, major occasions such as this are hugely valuable. The sell-out matches in 2015 saw a total attendance of more than 47,000, with a significant proportion of those people, 31% and 42% respectively, travelling from outside of Scotland. We expect similar interest in September’s fixture, meaning, again, Scotland is set to benefit from the associated economic impact that this influx of visitors brings.
“Additionally, for both Scotland and Glasgow, the prospect of staging such an important match means an increase in exposure across all media formats both at home and abroad. In terms of reinforcing Scotland’s capability in staging world-leading events and promoting Scotland as a tourist destination, raising the nation’s profile in this way is critical.”
Tennis, along with cricket golf, basketball and athletics, is attracting more participants. According to statistics released in July by SportScotland, sports participation has risen over the last two years, with sports club membership rising from 706,764 to 768,212 since 2013/14. 
Scotland hosting the Davis Cup is set to increase this trend – particularly given that last year’s winners and Scottish brothers Andy and James Murray are currently on top form.
“The timing of the match lends itself to generating further legacy benefits by encouraging more young people to become involved in sport,” says Bush. 
“After Andy Murray’s second victory at Wimbledon, Jamie Murray’s continued success as one of the world’s best doubles players and shortly following tennis in the Rio Olympics, we are confident the Davis Cup can further inspire youngsters to take up tennis and become more active. This is vital for the development of the sport in Scotland and in encouraging young Scots to lead healthier lifestyles.”
 

Scotland has agreed a unique partnership with global sports, media and events organisation IMG to stage the 2019 Solheim Cup at Gleneagles, ensuring the country hosts a world-class spectacle and delivers on its key principles of equality, experience and innovation.
Appointed by VisitScotland on behalf of The Scottish Government, IMG will bring its vast expertise and experience to ensure the competition will be one of the best in the tournament’s history.
“This partnership brings together two of the world-leading brands within the global golf industry and will allow Scotland to realise the many benefits of hosting one of the most prestigious sporting events on the planet,” said First Minister Nicola Sturgeon, announcing the partnership during the Aberdeen Asset Management Ladies Scottish Open at Dundonald Links.
“IMG’s vast experience in staging major events will ensure that Scotland stages the best-ever Solheim Cup when it visits Gleneagles in 2019 and delivers a spectator experience that is second to none.
“They share our vision of an open and inclusive event and will work alongside us to show that in Scotland golf is a family-orientated game that is open to everyone. We want to use The 2019 Solheim Cup to encourage greater participation among women, young people and families and IMG’s strong track record in the women’s game will help us to achieve this.”
The Solheim Cup is the biggest event in women’s golf, pitting European and US teams against each other in a team format which mirrors that of The Ryder Cup. Scotland was awarded the right to host The 2019 Solheim Cup in October 2015 following a successful bid led by VisitScotland. Responsibility for delivering the event on behalf of The Scottish Government will sit with the EventScotland team within VisitScotland’s events directorate.
 “IMG is one of the most experienced sports events organisations in the world and, having worked with them over the years on various projects, we are confident their professional and innovative approach will help us to deliver the best Solheim Cup to date and one of the best sporting occasions to be hosted in Scotland,” said Paul Bush OBE, Director of Events at VisitScotland.
“We are proud to have played a role in enhancing the Ryder Cup brand with the 2014 staging in Scotland and look forward to doing the same with the Solheim Cup through this partnership with IMG.
“After a thorough procurement process, IMG stood head and shoulders above the other candidates in terms of their experience, in-house resources and their standing and experience within the golf industry. They share our key principles in the bid of equality, experience and innovation and we are very much looking forward to working together.”
IMG operate in more than 30 countries with unrivaled experience in event delivery. IMG’s Golf Division has staged more than 750 golf events and their current portfolio includes over thirty tournaments staged annually around the globe. The organisation has previous experience of delivering major golf events in Scotland through their work with the Ricoh Women’s British Open and the Johnnie Walker Championship over many years.
“We are delighted to have been chosen to partner with VisitScotland to deliver the 2019 Solheim Cup,” said Guy Kinnings, Global Head of IMG Golf.
“It is a fantastic challenge to deliver a Solheim Cup in Scotland following the success of the 2014 Ryder Cup. Our team can’t wait to get started on this exciting project and we look forward wholeheartedly to working with the considerable resources within the Scottish government to ensure that this Solheim Cup delivers in every aspect.”
The event is regarded as the biggest tournament in women’s golf and sees the best female professional golfers in Europe competing against their United States counterparts, attracting a huge worldwide audience and media profile for the host country.
“We welcome the appointment of IMG to partner with Scotland on the staging of the 2019 Solheim Cup,” said Ivan Khodabakhsh, Chief Executive of the Ladies European Tour.
“We are confident it is in excellent hands and look forward to an event that will continue to enhance the reputation of the women’s game on an international stage and inspire many more women and juniors to get involved in the sport.”