The Rugby Sevens tournament at Glasgow 2014 was named best Rugby event of 2014 by industry experts on Wednesday at Rugby Expo 2014. 

The event beat off competition from the Women’s Rugby World Cup in August, hosted by France and the Super League Magic Weekend in May which featured seven matches and 14 elite teams competing at the Etihad Stadium, Manchester.

“Rugby Sevens as a sport was born in Scotland, so it’s really wonderful to see Glasgow and Scotland’s Commonwealth Games showcase for the sport recognised as the top rugby event this year,” said David Grevemberg, Chief Executive of Glasgow 2014. 

Glasgow’s two-day extravaganza at Ibrox stadium saw 16 of the world’s top Rugby Sevens sides battle it out for Commonwealth Gold in front of 171,000 people – a new global record tournament audience for the sport.

Around 192 athletes contested 45 matches over two days of fierce competition which saw South Africa clinch Gold for the first time in Commonwealth Games history, beating New Zealand, winners of every previous Commonwealth Games Rugby Sevens Gold medal since the sport was introduced to the Games in 1998.

“The two days of Rugby Sevens at Ibrox were remarkable and memorable not just for the incredible sport but also for the sheer energy and enthusiasm generated by the crowds. We’re really proud to have played our part in sharing Rugby Sevens with new audiences,” said Grevemberg. 

“This award is for the amazing athletes and the wonderful crowds which supported them as well as the world-beating experience of Rugby Seven they all helped create at Glasgow 2014.”

Rugby Expo 2014 is an important gathering for the industry which is supported by leading bodies including Premiership Rugby, RFU, SRU, WRU, Pro12 and Championship. 

David Grevemberg, who is also the CEO designate of the Commonwealth Games Federation, is speaking at HOST CITY Bid to Win conference on 28th October about “Winning for the Future” alongside city event leaders from Beijing, Barcelona and Istanbul.

The International Rugby Board, which has governed Rugby Union under that name since 1886, is to be known as World Rugby from 19 November as part of a rebrand that underlines the organisation’s commitment to global inclusivity. 

The rebrand is linked to the governing body's stated mission “to build a stronger connection with fans, players and new audiences worldwide.”

"In a crowded global entertainment and sporting marketplace, the role of the IRB has evolved from Game regulator to Game inspirer," said IRB Chief Executive Brett Gosper.

"With this we must continue to appeal to those who know and love the sport and its heritage, while attracting, engaging and inspiring those who have no connection with the sport across multiple cultures and languages around the world.

"World Rugby collectively has the ingredients and tools to do just that. Rugby’s global appeal is founded and positioned on its unique character-building values and inclusive ethos and we want everyone to feel connected with the sport and Rugby’s ongoing success story." 

Further details of the new brand, including the new logo, will be revealed at the IRB World Rugby Conference and Exhibition, which takes place in London on November 17-18. 

"This move is more than just a name change, it is a mission statement,” said IRB Chairman Bernard Lapasset. 

"Rugby continues to thrive, reach out and engage new audiences and participants in record numbers and the IRB has been at the heart of that growth. We are committed to furthering that growth beyond our traditional family and fan base with a public that expects to be entertained, informed and interacted with.”

Worldwide participation in rugby is has tripled to reach 6.6 million players over the past four years. The IRB cites the Rugby World Cup and the inclusion of rugby sevens in the Olympic Games as contributing factors, coupled with development strategies and record investment.

The rebrand also opens the opportunity for launching new event properties. "World Rugby clearly aligns our name with our mission and allows us to organise new and existing consumer facing properties in a way that they will be more impactful and more appealing to the sport's growing global fan base," said Lapasset. 

The branding and positioning of Rugby World Cup 2015 will remain unchanged. 

To read an exclusive interview with IRB / World Rugby CEO Brett Gosper, register to receive the next issue of HOST CITY magazine for free. 

To register for the 2014 World Rugby Conference and Exhibition at the Hilton Metropole, London, visit www.irb.com/confex

The International Rugby Board (IRB)’s elite international Rugby Sevens events have attracted an unprecedented level of interest from potential host nations. 

As the expression of interest deadline closed on February 28, 25 Unions formally confirmed their interest in hosting a round of the HSBC Sevens World Series from the 2015/16 season. Fourteen Unions are also interested in hosting the men’s and women’s Rugby World Cup Sevens in 2018.

The level of interest underlines the global appeal of the newest Olympic sport. IRB Chairman Bernard Lapasset said: “This unprecedented response truly reflects the enormous prestige and appeal of Rugby Sevens in the global sporting market place ahead of our Rio 2016 Olympic Games debut.

“The submission features a blend of interest from every continent and includes existing and emerging Rugby markets. It reaffirms Rugby Sevens as a young, exciting and thriving sport that is reaching out, engaging and inspiring new audiences around the world.

"International Rugby Sevens is truly competitive, showcasing great skill and speed to full, vibrant stadia and strong and ever-growing global broadcast audiences and that is why we believe that Rugby Sevens will be a great fit for the Olympic Games and also why the Olympic Games will be great for Rugby.

“We look forward to collaborating with each interested party as we look ahead to the next phase of the process.”

The deadline for tender submissions for Unions interested in hosting Rugby World Cup Sevens 2018 need to submit tenders by 5 December 5 2014, with the IRB Council selecting the winning bid at its May 2015 meeting.

The deadline for formal tender submissions for hosting a Sevens World Series tournament is set for 27 June, 2014 and the 2015/16 Series hosts will be selected by IRB EXCO in October 2014.

The dual process follows a detailed strategic review of Rugby World Cup Sevens and the Sevens World Series hosting models and key overall considerations include growing hosting and participation opportunities for the 119 IRB Member Unions, tournament format, increasing Sevens-related global commercial model values, and for the series specifically, the number of events in the calendar. 

The full list of Unions that have expressed an interest to tender for IRB Sevens World Series 2015/16 is: Argentina, Australia, Brazil, Canada, Chile, China, England, Fiji, France, Germany, Hong Kong, Japan, Kenya, Netherlands, New Zealand, Portugal, Russia, Scotland, Singapore, South Africa, Spain, Switzerland, United Arab Emirates, USA, Wales. 

The list of Unions that have expressed an interest to tender for Rugby World Cup Sevens 2018 is: England, Fiji, France, Hong Kong, Netherlands, New Zealand, Portugal, Scotland, Singapore, South Africa, Spain, United Arab Emirates, USA, Wales.

The organisers of last year’s World Games, which was held in the Colombian city of Cali, have announced that Rugby Sevens was the event’s most popular sport.

The news is a boost to Rugby Sevens as it prepares to feature in the Olympic Games for Rio 2016 and Tokyo 2020. 

Cali 2013 was Rugby Sevens’ fourth and final appearance in the World Games. The multi-sport event, held in each year that follows the Summer Olympic Games, includes sports that are not currently on the Olympic Programme. 

The largest attendance out of all the sports events was recorded at the final of the Rugby Sevens tournament. 17,950 fans went to the Pascual Guerrero Stadium to watch South Africa and Argentina compete on 2 August. 

IRB Chairman Bernard Lapasset said: “Rugby is excited to be at the top of this list and we are proud that we helped to make the World Games such a popular success.

“As we prepare to introduce Sevens to the Olympic Games summer programme at Rio de Janeiro in 2016, it is encouraging for us that we are proving to be a hit at other multi-sport events, especially given this was also in South America.”

South America is an important growth market for rugby.

The largest crowds of all were recorded for the flagship non-sports events, the opening and closing ceremonies, which each attracted 31,000 spectators.

A total of 408,198 tickets were sold for World Games events, with crowds averaging 76 per cent of venue capacity. The majority of events were virtually sold out, with 64 out of a total 106 events selling more than 97 per cent of tickets.

The next World Games takes place in the Polish city of Wroclaw in 2017.

[Source: World Rugby] South Africa will host Rugby World Cup Sevens 2022 after the World Rugby Council awarded the hosting rights for the premier tournament to South Africa at its Interim Meeting in Tokyo today.

In September 2022 the eighth edition of the showcase event will take place in Cape Town in what will be the first time that Rugby World Cup Sevens has been hosted on the African continent.

The world’s best 24 men’s and 16 women’s rugby sevens teams will take to the field at the Cape Town Stadium in Green Point where they will compete for world champion status over three days of exhilarating action.

The 55,000-capacity stadium is the same venue that has hosted the hugely successful HSBC Cape Town Sevens since 2015, and for the first time this year will host both men’s and women’s teams across three days of competition as part of the new-look HSBC World Rugby Sevens Series.

The 2022 tournament follows an exceptional Rugby World Cup Sevens 2018 in San Francisco which attracted a record attendance for a rugby event in the USA of more than 100,000 fans as well as a huge domestic broadcast audience of more than nine million viewers.

The three-day event, hosted at AT&T Park, generated a US$90.5 million economic contribution to San Francisco (Nielsen Sport) and saw both New Zealand’s men’s and women’s teams retain the title.

The awarding of the tournament to South Africa comes after an initial record of 11 unions – Argentina, Cayman Islands, France, Germany, India, Jamaica, Malaysia, Qatar, Scotland, South Africa and Tunisia – confirmed an expression of interest to the international federation.

World Rugby Chairman Sir Bill Beaumont said: “Congratulations to South Africa on being elected Rugby World Cup Sevens 2022 hosts. We were impressed with South Africa’s detailed and comprehensive bid and we look forward to working in partnership with them on another inspiring and record-breaking tournament.

“South Africa have a proven track record of delivering a sell-out event in the HSBC Cape Town Sevens, which is an esteemed tournament on the world series and will be of huge value to the planning and execution of Rugby World Cup Sevens 2022.

“About to make its second appearance on the Olympic Games programme at Tokyo 2020, rugby sevens is an innovative and thriving format of the game that has enormous appeal, and we are excited about the positive impact that another successful Rugby World Cup Sevens will have on our sport.

“We would like to thank all of the unions who expressed an interest in hosting this growing event and hope to welcome them back to bid for future events as rugby sevens continues to go from strength to strength.”

SA Rugby CEO Jurie Roux added: “We’re delighted that South Africa and Cape Town has been confirmed as hosts for Rugby World Cup Sevens 2022.

“We have been eager to host global rugby tournaments for a number of years and to have the flagship event in the growing sport of sevens come to South Africa is exciting.

“We saw how the sport engaged the audience in San Francisco last year and we are certain that it will be just as big a success in Cape Town.

“The HSBC Cape Town Sevens has established itself as a rugby bucket-list tournament in the past few years and we’re sure that international visitors to the event will experience a great tournament at an ideal rugby venue in a fantastic city.”

The appointment of Rugby World Cup Sevens 2022 hosts falls at the beginning of an Olympic season for rugby sevens as the sport prepares to make its second Olympic Games appearance at Tokyo 2020.

Rugby sevens made its Olympic Games debut at Rio 2016 when the sevens format provided a captivating showcase for the game that saw its fan-base increase by almost 17 million in six key territories, with Tokyo 2020 expected to unearth an estimated 30 million new fans worldwide (Nielsen).

Rugby World Cup Sevens 2022 will be played during September of that year considering the international calendar, including the HSBC World Rugby Sevens Series and the Commonwealth Games that will take place in Birmingham, England, in July 2022. Competition dates will be confirmed in due course.