The hosts and rights holders of the innovative event taking place in Glasgow and Berlin in 2018 have unveiled a new, unifying brand identity under the name “European Championships” – shortened from the previous title of “European Sports Championships”.

The multi-sport event in August 2018 brings together the existing European Championships of athletics, aquatics, cycling, gymnastics, rowing and triathlon, and also introduces a new golf team championship onto the European stage.

The brand is represented by a new logo, the star-like “Mark of a Champion” said to represent the vision at the heart of the new multi-sport championships, the aim of which is said to “create a must-attend, must-watch experience that elevates the status of European Champions”.

The logo was created in partnership by the sports federations, Host Cities Glasgow and Berlin and broadcast partner the European Broadcasting Union (EBU).

 “The launch of this impressive brand is the starting gun for a European Championships concept that will help elevate the Berlin 2018 European Athletics Championships to a scale we have never seen before,” said European Athletics President Svein Arne Hansen, co-chair of the 2018 European Championships Board.

“In Berlin we have a fantastic host city for our Championships, and in the German athletics federation, we have a committed partner who have produced a great generation of athletes. We are all committed to delivering the best-ever European Athletics Championships.”

The organising partners said the event will take place every four years, anticipating a television audience of around 1 billion, plus multiple digital and radio platforms in 2018. 

Around 1500 athletes are expected to compete in Berlin from 7-12 August as part of the European Athletics Championships, while approximately 3025 athletes are set to visit Scotland for the other six events between 1 and 12 August.

“I am delighted that Glasgow’s vibrant personality shines through this new brand,” said Councillor Frank McAveety, Leader of Glasgow City Council. 

“We have worked together with these amazing sports to create something that reflects all of our values by embracing our ambition, our strength in unity and our ongoing journey to provide opportunities for all of our citizens through the power of sport and culture.”

Senator Frank Henkel, City of Berlin, said: “We are really pleased to see the unveiling of the umbrella brand for the European Championships of which we are part. Our city is well underway in its preparations for the European Athletics Championships, and our own Berlin 2018 mark will be unveiled soon.”

Each of the participating sports are due to unveil their own event logos in the coming months.

Another mega event emerged on the European sports calendar today with the announcement that Glasgow and Berlin will be hosting a new multi-sports championship in the summer of 2018. 

The European federations of athletics, swimming, cycling, rowing and triathlon have decided to coordinate their European Championships into a quadrennial 10-12 day event to maximise exposure. 

The 2018 European Athletics Championship will take place in Berlin’s Olympic Stadium as already planned, but it will now coincide with swimming, cycling, rowing and triathlon events in Glasgow. 

 “We are excited to be organising our European Championships in 2018 in Berlin in a coordinated way together with other leading sports in Glasgow,” said Hansjörg Wirz, president of European Athletics.

“Our aim is to build further on the heritage, profile and awareness of our existing prestigious European Athletic Championships.”

Glasgow will host all other sports and the Opening Ceremony, and there are plans to include golf in the event following the success of last year’s Ryder Cup at Gleneagles.

“Major events have become part of the bread and butter of our city’s economy and we can now look forward with tremendous excitement and focus to the next big thing on the Glasgow calendar,” said councillor Gordon Matheson, leader of Glasgow City Council.

The new mega event will be seen as a competitor to the European Olympic Committees’ European Games, which takes place for the first time this year in Baku.

The combined championships are expected to generate more than 2,700 hours of programming and reach a live television audience of more than 850 million television viewers.

“We are delighted to be associated with this ground-breaking project that will encompass the rich diversity of European sports in a competitive event of the highest quality, which we will bring to the largest audience possible in all of Europe on a free-to air basis,” said Jean-Paul Philippot, president of the European Broadcast Union.

Paolo Barelli, president of the Ligue Européenne de Natation (swimming) said: “With the support and commitment of the major free-to-air broadcasters around the continent, the European Sports Championships will further build the prestige of becoming a champion of Europe and act as a powerful inspiration for youngsters to participate in our sports.”

The event will receive funding from the Scottish Government and Glasgow City Council as it is seen as a major opportunity to boost culture, tourism and business as well as sports in the host city. 

Jamie Hepburn, Minister for Sport, Health Improvement and Mental Health, said: “Last summer Scotland showed the world what a tremendous job it can do when it comes to staging major sporting events, with the Commonwealth Games and the Ryder Cup both hugely successful. 

“As part of the legacy of those events, we want to attract even more top class sport to Scotland, and the European Sports Championships is certainly in that category.

“The European Sports Championships will be another chance for Scotland to prove it’s the perfect stage for top class events. Not only will this be a fantastic opportunity for Scottish sports fans to see some of Europe’s top athletes competing in our world-class venues, it will also be attract visitors from around the continent, providing a great boost to the economy.”

Around 2900 athletes are expected to come to Scotland as part of a total delegation of around 8200 people involved in the event. A further 1500 athletes will compete in Berlin. 

Swimming, involving nearly 900 athletes, will be staged at three venues with the main swimming event at Tollcross International Swimming Centre in Glasgow and the diving and synchronised swimming at the Royal Commonwealth Pool in Edinburgh. The open water swimming competition is to be staged at Loch Lomond.

The new event marks the first time four cycling championships – track, road race, mountain-biking and BMX – have been staged together. 650 cyclists will compete in the Sir Chris Hoy Velodrome, the Cathkin Braes Mountain Bike Trails, the streets of Glasgow and a new BMX track.

The world-class Strathclyde Country Park in North Lanarkshire will see 760 athletes compete in rowing and triathlon.

Hosting triathlon events will be one of the hot topics at HOST CITY 2015, with Antonio Fernandez Arimany, director general of the International Triathlon Union (ITU) to speak there again after the great success of HOST CITY Bid to Win in 2014.

Berlin and Hamburg are interested in bringing the Summer Olympics to Germany for the first time since Munich hosted the 1972 Games, and the former has confirmed that it will submit its answers to a questionnaire sent out by the German Olympic Sports Confederation (DOSB) by the end of this week.

“We will answer the questionnaire of the DOSB and will then unveil our concept on September 1,” Wowereit told a press conference. “I am confident that we will answer those questions well. After that there will be a vote for all Berliners to decide. We want the widest possible support for this.”

The DOSB questionnaire contains 13 questions covering aspects such as venue locations, event goals, finances and transport infrastructure.

However, Wowereit will not oversee the possible realisation of Berlin’s Olympic ambitions after confirming at the press conference that he will step down as Mayor on December 11 after 13 years in office.

Wowereit, who has been widely criticised for delays and the spiralling cost of developing the unfinished Brandenburg Airport in Berlin, added: “I am leaving voluntarily and I'm proud to have made my contribution to the positive development of this city.”

It is unclear whether the departure of Wowereit may influence Berlin’s potential bid for the Games, but a spokesperson for his office told HOST CITY: “It was unexpected. We are all very surprised here.”

Berlin previously staged the summer Olympics in 1936, but failed in a bid for the 2000 Games after being eliminated in the second round of voting, with Sydney in Australia ultimately emerging victorious. The DOSB also opted to support Leipzig rather than Berlin for a tilt at the 2012 Olympics, although London in Britain eventually secured the hosting rights.

Other potential bidders for the 2024 Games include Baku (Azerbaijan), Doha (Qatar), Dubai (UAE), Istanbul (Turkey), Paris (France) and Rome (Italy) with South Africa also mulling over a possible bid and the US set to select an applicant city from a shortlist comprising Boston, Los Angeles, San Francisco and Washington DC.

Berlin, Germany, will stage the 2018 European Para Athletics Championships, the sport’s global governing body IPC Athletics has announced. More than 600 athletes from 40 countries are set to compete at the Friedrich Ludwig Jahn Sportpark.
The event will take place between 20-26 August 2018, shortly after the 2018 European Athletics Championships, which takes place in Berlin from 7-12 August 2018 as part of the multi-sport “2018 European Championships” co-hosted with Glasgow from 1-12 August. 
The 2018 European Para Athletics Championships will be organised by IPC Athletics, the National Paralympic Committee (NPC) of Germany and Behinderten-und Rehabilitations-Sportband Berlin.
“We are very excited that the 2018 European Para Athletics Championships will be staged in the German capital, a city with an excellent track record for staging major athletics events” said Ryan Montgomery, the IPC’s Director of Summer Sports.
“The Championships will take place with roughly two years to go until the Tokyo 2020 Paralympic Games and will be one of the biggest Para athletics events of the year.
“This venue has successfully staged Grand Prix events for the last four years and has a reputation for delivering fast times and long distances. We have seen a number of world and regional records broken in Berlin over the last few years, and I expect to see many more in 2018 as the performance level of Para athletes continues to increase.
“We look forward to work with NPC of Germany and the Behinderten-und Rehabilitations-Sportband Berlin to deliver a hugely successful event.”
Friedhelm Julius Beucher, President of NPC Germany, said: “We are glad and proud that the German capital will host the next European Championships in 2018 – a competition that will take place exactly between the Rio 2016 and Tokyo 2020 Paralympic Games.
“We are convinced that Berlin will deliver excellent Championships and we hope for a big attention, especially because this competition will begin just after the European Championships for athletes without disabilities. It is our wish that there are many spectators who will certainly be fascinated by Para sport. I am sure that we will have a highlight in Berlin.”
First held in Assen, the Netherlands, in 2003, the European Championships have taken place every two years since 2012. Four years ago, Stadskanaal, the Netherlands, played host before the event moved to Swansea, Great Britain in 2014 and then Grosseto, Italy in 2016. The 2018 Championships in Berlin will be the sixth edition.
“This is a fantastic opportunity for Berlin to host this great event. For all of us, volunteers and staff, this for sure will be an extraordinary time,” said Klaas Brose, Director of Behinderten-und Rehabilitations-Sportband Berlin.
 

Gymnastics and Golf are to join the prestigious line up of leading sports who will stage their European Championships together in 2018 for the first time in their history, the sports’ European associations announced on Friday.

The dates of the inaugural Championships were also confirmed as the 1st to 12th August 2018.

The two new sports join Athletics, Aquatics, Cycling, Rowing and Triathlon, who have decided to come together for the first time for the European Sports Championships which will be staged in the Host Cities of Glasgow and Berlin.

 “One of the challenges this project had to face was to create a programme that could offer the best conditions for athletes to express themselves while also creating interest for the main TV networks in Europe. The result of very fruitful discussions allow me to express my satisfaction that Glasgow and Berlin will showcase one of the best events of all time,” said Paolo Barelli, President of the Ligue Européenne de Natation (European Aquatics.

“Each individual European Federation will create a fantastic programme that will maximise interest and LEN is proud to be a pioneering partner of such an ambitious project that will contribute significantly to the development of sport.”

The European Artistic Gymnastics Championships will be staged in Glasgow at the SSE Hydro while the brand new European Golf team championships will take place at Scotland’s prestigious Gleneagles course.

 “It is very exciting for Golf Europe to be invited to join some of Europe’s leading sports in the inaugural European Sports Championships, with three new European Golf Team Championships for female, male and mixed teams,” said Keith Waters, The European Tour’s Chief Operating Officer and Director of International Policy.

“This is part of our vision of encouraging all European nations to participate in golf, and it is fitting that Gleneagles will host the first staging of this event, having been the venue for last year’s Ryder Cup, when Europe memorably united through team golf.”

Berlin will host the 2018 European Athletics Championships from the 7th to 12th August, with Glasgow hosting the six other European Championships over the 12 days.

“As one of the key sports, European Athletics has been happy to lead the process in the creation of the principles of good governance for the inaugural European Sports Championships, and we are pleased to move forward with this strong framework in place,” said European Athletics President Svein Arne Hansen.

“We are looking forward to a fantastic European Athletics Championships in Berlin in 2018 as part of this exciting multi-sport concept. We are sure the European Sports Championships will bring additional values and benefits to athletics in Europe and to the Berlin championships.”

The partnership between European Athletics, Aquatics (LEN), Cycling (UEC), Rowing (FISA) and Triathlon (ETU) welcomed European Gymnastics (UEG) and Golf Europe is set to create a major new multi-sport event on the world stage, attracting a projected television audience of around 850 million and an even wider audience via multiple digital platforms.

The newly-formed European Sports Championships 2018 Board 2018 Board also ratified the organisational rules and decision-making processes to ensure strong governance going forward.

This innovative new approach by the governing bodies, who announced their plans earlier this year, brings the existing European Championships together from seven sports in a sustainable format once every four years in order to continue building their prestige, profile and media exposure.

Around 1,500 athletes will compete in Berlin as part of the European Athletics Championships while approximately 3,025 athletes will visit Scotland for the other six events.

All seven Championships will be staged within the agreed date window.

“With all the sports now confirmed for 2018 Glasgow is again ready to show the excellence and innovation with which it can stage world class events on the global stage,” said Councillor Frank McAveety, Leader of Glasgow City Council.

“Major events have become a crucial part of our city’s economy and we can now look forward with tremendous excitement and focus to partnering with this fantastic group of sports to continue to create opportunity and help improve health and well-being outcomes for our citizens.”

The European Broadcasting Union (EBU), the consortium for the continent’s public service free-to-air broadcasters, will be the broadcast partner for the combined championships, which are expected to generate more than 2750 hours of programming across Europe’s biggest broadcasters.

EBU President Jean-Paul Philippot, said: “With seven sports now part of the first edition, the European Sports Championships will be the centrepiece of the sports season in Europe and public service media is proud to participate in the promotion of European sports and its athletes through extensive free-to air coverage across television, digital and radio.”

The Golf event will be staged over 5 days and include men’s team, women’s team and mixed team competition.

Two male and female athletes per nation will participate, with the top 16 European nations included.

The Gymnastics event will include both the Men’s and Women’s Artistic Championships, with around 600 athletes competing in Glasgow over six days.

“We are really excited to be included in the 2018 European Sports Championships as it represents a huge opportunity for Gymnastics to further raise its profile right across Europe,” , said Georges Guelzec, President of European Gymnastics.

“We can also think of no better city than Glasgow to host our 600 competitors who will compete in the men’s and women’s European Artistic Championships.”

Innovative event hosting formats is a key theme of Host City 2015, which takes place in Glasgow on 9th to 10th November. Register your attendance at www.bidtowin-hostcity.net