Minsk, the host of European Youth Olympic Festival 2019 (EYOF 2019), has been selected to host the congress of the European Union of Sports Press on 11-13 September, the National Olympic Committee (NOC) of Belarus informed national news agency BeITA.

The gathering of European sports journalists coincides with the Race of Legends biathlon festival and Minsk International Marathon and will be an opportunity for Belarus to showcase its credentials for hosting major sports events. 

Delegates will be shown around the Minsk Arena and the National Olympic Centres in Ratomka and Raubichi.

A seminar at the NOC headquarters will include presentations about the European Youth Olympic Festival 2019 in Minsk and other sports events Belarus will host in 2015 and 2016, plus a forum to discuss mass radio broadcasting rights in Europe, the according to BeITA.

The seminar for mass media will be organised by the NOC of Belarus, the European Olympic Committees, the Sport and Tourism Ministry of Belarus and the Belarusian Association of Sports Press.

The Minsk won the hosting rights after the European Union of Sports Press wrote to the Belarusian Association of Sports Press proposing that Belarus city host the event. The proposal was backed by the Belarus NOC and approved by the European Olympic Committees.

The event forms part of the Olympic Solidarity programme, one of the IOC’s programmes of redistributing NOC’s shares of broadcasting rights from the Olympic Games. 

Attending as guests of honour will be President of the European Fair Play Movement Christian Hinterberger, Vice President of the European Taekwondo Union Igor Iuzefovici, Vice President of the European University Sports Association Leonz Eder.

The President of the International Sports Press Association (AIPS) Gianni Merlo (Italy), AIPS Europe President Yannis Daras (Greece), and AIPS Europe Secretary General Charles Camenzuli (Malta), heads and secretaries general of the national associations and observers and correspondents will attend.

Representatives from Austria, Azerbaijan, Armenia, Bulgaria, Bosnia and Herzegovina, Hungary, Greece, Ireland, Spain, Italy, Lithuania, Malta, Moldova, Serbia, Russia, Romania, Slovakia, Slovenia, Ukraine, Finland, France, Croatia, the Czech Republic, Switzerland and Sweden are expected to attend.

[Source: SportAccord] Join us at MediaAccord (Day 4 - Thursday, 11 April) to hear from Olympic Broadcasting Services and Agence France-Presse - leading global news agency and long term SportAccord Media Partner - on the most technologically complex and visually stunning Olympic Games in history.

Paris 2024 - unique in so many ways

Paris 2024 will be showing the world the best France has to offer in just 140 days, transforming world-famous monuments into magnificent competition venues - from the Eiffel Tower and Trocadéro to Roland-Garros Stadium and Château de Versailles.

“It’s not only the athletes who will have to be at the top of their game in Paris: this is the ultimate test for media companies. MediaAccord is a rare opportunity for all the stakeholders in sport to come together, listen, discuss and learn about the latest trends and developments,” explained James Pearce - award-winning sports journalist & broadcaster, covering eight Olympic Games - and MediaAccord’s moderator.

Olympic Broadcasting Services (OBS) will be taking broadcast coverage of Paris 2024 to an entirely new level, with more coverage than ever before and innovative technologies being used - the stage is set for a spectacular Games in Paris that will redefine how viewers experience this global event.

Yiannis Exarchos, Chief Executive Officer of Olympic Broadcasting Services (OBS) and Executive Director of the Olympic Channel explained: “Technological enhancements like UHD HDR, immersive sound and AI integration contribute to our commitment to capture the essence and emotions of athletes. With a desire for more human interaction post-pandemic, Paris 2024 coverage will provide more content than ever before and behind-the-scenes material for a deeper connection to the Games experience.”

Paris 2024 - breaking news with tech twist

In Paris, across France and in Tahiti – where surfing will be staged – the editorial coverage will be immense, and this time with a technological twist.

“At MediaAccord, we’re looking forward to discussing the attractiveness of innovations including robotics and artificial intelligence for measuring and increasing the audience for the Paris Olympic Games editorially,” explained Pierre Galy, Head of Sports at Agence France-Presse, International Olympic Committee (IOC) officially recognised news agency and member of the IOC Press Commission.

Immersive technologies - transforming sports fan experiences & content design

MediaAccord also has two fascinating tech-focused sessions looking at how immersive technologies are converging with artificial intelligence to create brand new experiences for sports fans around the world.

Join Andy Miah - Chair in Science Comms & Future Media at University of Salford, Manchester - for his Towards a World of Immersive Experience session.

Want to know how AI and wider tech impacts how media content is designed? Meet Ellie Roach - Digital and Data Services Lead at InCrowd Sports, and Ross Tanner - Director at Magnifi, for the Data, AI, OTT: Navigating Digital Opportunities session.

"The importance of data in driving engagement and creating connections between sports organisations, brands and fans is undeniable,” said Roach. “I’m looking forward to sharing thoughts on the best data technology stacks to help deliver more cohesive, immersive and personalised digital experiences."

“The sports media industry is evolving at a rapid pace, and keeping up is a challenge for Federations - I will be sharing my insight on how new technologies, especially in AI, are giving new opportunities for fan growth and associated revenues,” explained Tanner.

SportAccord 2024 - join world’s leading sports industry experts

Meet renowned global experts in sport, industry and academia and join over 1,500 delegates and exhibitors at SportAccord World Sport & Business Summit on 7-11 April at the award-winning International Convention Centre (ICC) in Birmingham - West Midlands.

Register now:  https://register.event-works.com/sportaccord/birmingham2024/e/ce/

Partners

SportAccord2024 is supported by a number of partners and suppliers:

• Gold Partner: Sport Event Denmark
• Silver Partners: EventScotland, Explore Edmonton, Tourism & Events Queensland
• Bronze Partner: Sport Liverpool, Sports Authority Thailand
• Official Suppliers: DB Schenker, Wiz-Team

Host City is a media partner of SportAccord

[Source: SportAccord and Host City] SportAccord is pleased to welcome back its longstanding media partners including AFP, FrancsJeux, GlobalData, Host City, SportBusiness and SportsPro. Armed with this dedicated team of experienced media content providers, the quintet will provide outstanding news and content coverage from the World Sport & Business Summit in Birmingham this April.

SportAccord is committed to delivering exceptional content using a variety of formats including breaking news, exclusive interviews, featured articles, video broadcasts, and news bulletins, to ensure global audiences are primed with the latest stories in sport.

Martin Gibbs, Managing Director of SportAccord said: 

“Our global audience of leading sports decision makers and influencers really benefit from the unrivalled content and news analysis the World Sport & Business Summit brings.

“International news coverage in several languages enables audiences worldwide, to stay connected and gain insights from key innovators and organisations attending the Summit, with content delivered through our highly networked media partner channels.

“We’re delighted to welcome the return of our media partners who are also involved with the business of sport on many other levels too, involving stakeholders, international federations, leagues, city destinations, and industry.”

AFP – leading news gathering network across 151 countries, covering 6 languages

AFP is a leading global news agency providing fast, comprehensive, and verified coverage of the events shaping our world and the issues affecting our daily lives. Drawing from an unparalleled news gathering network across 151 countries, AFP is also a world leader in digital verification. 

Pierre Galy, Head of Sports at AFP said:

"AFP and SportAccord have been partners for many years. AFP is one of IOC's officially recognised news agencies and a member of the IOC Press Commission. Our commitment to producing quality editorial content throughout the world, about all disciplines, in six languages, in both sporting and non-sporting fields, makes us a benchmark in the world of sports coverage. It is therefore only natural that we should support the IOC, SportAccord and the international federations in their joint discussions through the SportAccord World Sport & Business Summit. 

“We are also taking part in a MediaAccord discussion on the attractiveness of innovations such as robotics and artificial intelligence for measuring and increasing the audience for the Paris Olympic Games.”

FrancsJeux – first French-speaking news website dedicated to sport

FrancsJeux is the first-ever French speaking international news website dedicated to the world sports community providing sports leaders with exclusive daily updates taking place in the global industry.

Alain Mercier, Editor-in-chief of FrancsJeux had this to say:

“First presence for FrancsJeux was at SportAccord 2015 in Sochi; first participation as a media partner was Lausanne in 2016 – a commitment that has been renewed ever since. The facts speak for themselves.

“For FrancsJeux, a leading media outlet in the Olympic movement, SportAccord is not just a must-attend event and date in the diary committed months in advance. It’s much more than that. It’s a unique opportunity to meet the major players in international sport, in the best possible conditions, for discussions and interviews. Birmingham, here we come!”

GlobalData – supports industry giants in making key decisions

GlobalData is a leading provider of data, insights, and analytics for the world’s largest industries so organisations can gain access to exclusive news, and make faster, well-informed decisions on media rights, sponsorship, events, and bidding across the industry.

Sportcal.com is part of a network of 40+ proprietary B2B websites owned by GlobalData with expertise spanning more than 80 markets worldwide. The Sportcal.com channel will publish news stories from SportAccord 2024 to global audiences.

Matt Finch, Head of Sport, GlobalData commented

“We are very excited to continue our partnership with SportAccord for 2024. SportAccord is the premier global gathering for international federations and their stakeholders, all of whom play a vital role in the development and prosperity of sports. Their exclusive World Sport & Business Summit draws over 120 International Federations, who are very much the centre of attention for Sportcal’s news coverage. We eagerly anticipate reconnecting with all our partners in Birmingham in April.”

SportBusiness – global sports intelligence

SportBusiness works with sports organisations around the world to provide them with the intelligence they need to unlock value and grow their businesses. Teams, franchises, leagues and tournaments, sponsors, broadcast companies, agencies, venues, financial institutions, and universities have come to rely on SportBusiness’s information, data and analysis in their decision making. 

“We are excited to be a media partner and to be covering this year’s event when the global sports community comes to Birmingham for the first time”, said Paul Rossi, CEO of SportBusiness.

“Our global news service delivers exclusive and breaking news through SportBusiness.com and social media platforms, while our media rights and sponsorship deal trackers give organisations up-to-date valuations and market insights.”

Host City – connecting the owners, hosts and organisers of major events

Host City shares expertise within the community of international sports, business and cultural events. Host City was launched as a bilingual magazine in 2003 for the 2008 Beijing Organising Committee of the Olympic Games; the publisher's CEO Matthew Astill was awarded the Great Wall Friendship Award by the Vice Mayor of Beijing. The Host City brand now serves all stakeholders in staging international major events, through online publishing and conferences.

Ben Avison, Editorial and Conference Director at Host City said: “We're delighted to renew our longstanding partnership with SportAccord. It is always a great gathering for sports events, and I look forward to sharing exclusive coverage with our audience of destinations, rightsholders and organisers.”

SportsPro – leading aggregator of knowledge, insights and expertise

SportsPro is a leading media and events company for the business world of sports. Generating nearly six million views annually on Sportspro.com through the latest news, in-depth features, special reports, and exclusive interviews, SportsPro bring their content to life through industry-leading global events and intimate communities. They continue to serve audiences year-round with the addition of the subscription product SportsPro+, a personalised and interactive business tool being used by hundreds of experts across the ecosystem.

Francesca Greane, Head of Marketing at SportsPro said:

“We’re delighted to return as a media partner for SportAccord 2024. As the aggregator of knowledge, insights, and expertise for sports business, SportsPro finds a lot of value in collaborating with those that look to gather sports business professionals together to advance the industry, and SportAccord is the perfect example of this. We look forward to enriching both the SportAccord and the SportsPro audiences through this combined partnership.”

Register for SportAccord

Organisations involved in the business of sport are encouraged to join leading organisations at the unmissable World Sport & Business Summit taking place from 7 – 11 April in Birmingham at the International Convention Centre, to take advantage of all the opportunities on offer.

[Source: SportAccord] The SportAccord World Sport & Business Summit 2022 is set to benefit from outstanding media coverage, with a series of Russia’s top media organisations having committed to Partnerships for the event in Ekaterinburg.

More than 50 members of the Russian media have already been accredited to attend next year’s edition of sport’s most important global gathering, from 15-20 May 2022 at the IEC Ekaterinburg-Expo.

Russia Today will serve as one of SportAccord 2022’s Principal Media Partners, while RIA Novosti Sport, Sports Business Consulting (S-BC) and TASS Russian News Agency will be Media Partners in Ekaterinburg. The leading Russian media organisations will provide in-depth coverage before, during and after the event.

“Russia’s most recognised media groups will help to shine a spotlight on SportAccord 2022,” said John Hewitt, Event Operations Manager, Communications, SportAccord. “Their coverage will play a vital role in taking the essential insights, news and messages from the gathering in Ekaterinburg to an audience across Russia and beyond. There has been significant interest in next year’s edition from media organisations based in Russia and internationally.”

Alexey Galanov, Media Manager of the SportAccord 2022 Organising Committee said: “The involvement of Russia’s leading media groups illustrates the importance of this event for the host city, region and country. The standing and reach of these organisations in Russia and beyond are unparalleled and will enable us to further engage with key decision-makers on a global basis.”

The role of the media, and how International Sport Federations (IFs) can work positively in partnership with media organisations, will be explored in detail during MediaAccord, which will take place during SportAccord on Thursday, 19 May 2022. In addition, MediaAccord will also feature an inside look into the Russian media landscape.

As the only global sports industry event attended by all IFs and their stakeholders, SportAccord brings together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors.

Registration is open for the SportAccord World Sport & Business Summit 2022 in Ekaterinburg, the 19th edition of SportAccord’s flagship annual event. Organisations interested in becoming an official partner or exhibitor can contact SportAccord to discuss these investment opportunities by emailing sales@sportaccord.sport, with SportAccord also offering an interactive exhibition floorplan and 3-D flyover of the SportAccord 2022 exhibition space.

You can follow SportAccord’s portfolio of events via Twitter @sportaccord or keep up-to-date via LinkedIn, Facebook, YouTube, Flickr, VK, and Instagram.

[Source: SportAccord] SportAccord has unveiled five Principal Media Partners for its World Sport & Business Summit 2020 in Beijing, ensuring quality coverage of sport’s No.1 annual global gathering.

SportAccord has teamed up with iSportconnect, SportBusiness, Sportcal, SportsPro and Yutang Sports due to their exceptional coverage, reach and expertise within the global sports industry.

The news organisations will provide media and marketing support for SportAccord 2020, including in-depth reporting from the event, which will take place from 19-24 April at the China National Convention Center. Aside from providing breaking news, bulletins and feature coverage, the Principal Media Partners will also be able to conduct interviews via video and podcast formats, with high-profile attendees set to provide significant interest.

The news organisations have been granted key rights, including recognition in marketing material and sponsored signage in high-visibility areas, as well as publication distribution on dedicated stands. They will also have the opportunity to host workshops and will play a key role at the heart of the bustling SportAccord 2020 Media Zone, which is set to attract hundreds of media representatives from China and worldwide.

iSportConnect is considered to be the world’s largest private sports business network. iSportconnect moved up a tier to become a Principal Media Partner at SportAccord 2019 in Gold Coast.

SportBusiness is stepping up from Media Partner status at SportAccord 2019. SportBusiness provides unique news, analysis, data, consulting and events for executives in the business of sport.

Sportcal has supported SportAccord since its inception in 2003. Sportcal is a world-leading market intelligence service, providing news, data, reports and insights into the competitive world of sport.

SportsPro is a leading sports business media company in print, digital and events. SportsPro delivers up-to-the-minute news, analysis, opinion and in-depth reports across multiple platforms.

Yutang Sports delivers sports market intelligence and sports marketing through its media outlet and sponsorship agency, offering insights into the Chinese and international sports industries.

John Hewitt, Event Operations Manager, Communications, SportAccord said: “The high-level meetings at SportAccord 2020, as well as the Summit, CityAccord, HealthAccord, LawAccord, MediaAccord conference programmes that will attract key decision-makers in the business of sport. Delegates will be also be introduced to the inaugural InvestAccord conference programme which will focus on connecting tech start-ups with investors in sport.

“We are delighted to have lined up an established selection of Principal Media Partners, all of whom have been involved in SportAccord for several years. Their coverage – before, during and after the event – will provide a vital platform for the key messages, insights and news developments in relation to the highly anticipated SportAccord 2020 in Beijing.”

The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. It is the only global sports business event attended by all the international sport federations and their stakeholders, who host their Annual General Assemblies during SportAccord.

In October, CNN was unveiled as the Top Media Partner for SportAccord 2020, as well as the inaugural Regional SportAccord Pan America 2019, that took place from 10-12 December at the Greater Fort Lauderdale/Broward County Convention Center in Fort Lauderdale, Florida, USA.

Registration is open for the SportAccord World Sport & Business Summit 2020 in Beijing, the 18th annual SportAccord event. Organisations can become an official partner or exhibitor and discuss these investment opportunities with sales@sportaccord.sport.

Follow developments and updates via Twitter @sportaccord using #SA2020, or keep up-to-date via LinkedIn and Facebook. For media enquiries, email media@sportaccord.sport.

[Source: SportAccord] SportAccord is pleased to confirm CNN as the Top Media Partner for SportAccord World Sport & Business Summit 2020 in Beijing, China, and the inaugural Regional SportAccord Pan America 2019 in Fort Lauderdale, Florida, USA.

CNN Worldwide is the most honoured brand in cable news, reaching more individuals on television, the web and mobile devices than any other cable news organization in the US. Globally, CNN International is the most widely distributed news channel, reaching over 380 million households. CNN en Español is the No.1 news network in Latin America and is regularly named as the most trusted news source in the region by the syndicated study TGI Latin America.

SportAccord World Sport & Business Summit 2020 will take place at the China National Convention Center from 19-24 April 2020. The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. It is the only global sports business event attended by all the international sport federations and their stakeholders, who host their Annual General Assemblies during SportAccord.

Regional SportAccord Pan America 2019 will bring together the Pan American, Olympic and international sport federation communities in one location, with the inaugural event set to attract sports commissions, regional, national and international governing bodies, sports ministries, rights-holders, cities and regions, commercial entities and agencies. It will be held at the Greater Fort Lauderdale/Broward County Convention Center from 10-12 December 2019.

Raffaele Chiulli, President, SportAccord and GAISF (Global Association of International Sports Federations) said: “This is a most welcome development for this inaugural staging of Regional SportAccord Pan America 2019. The creation of this new Pan-American gathering is an opportunity for the sports ecosystem across the region to come together, and the addition of CNN’s reach and standing only solidifies the status of this new event.”   

Corinna Keller, Vice President, CNN International Commercial, said: “CNN is delighted to be the Top Media Partner for these SportAccord events. As the world’s leading news network, we value the opportunity to be associated with two major dates on the global sporting calendar. CNN is looking forward to our involvement in this inaugural Regional SportAccord Pan America event and welcoming the world of sport to the region.

“Sport and its governance throughout the Americas will undoubtedly benefit from this new event, where important topics such as social responsibility, the protection of athletes and esports will be discussed. CNN is proud to share in the conversation as we strive to grow our connectivity between sport and our audiences.”

Welcoming the partnership, Nis Hatt, Managing Director, SportAccord, said: “SportAccord is delighted to announce CNN as Top Media Partner for our forthcoming events. The involvement of the world’s most recognised news organisation is very encouraging for SportAccord, and a further signal of the importance of our new Pan-American event for sport across the region. CNN’s standing and reach in the Americas and beyond is unparalleled and will enable us to further engage with key decision-makers inside and outside of sport.”

Regional SportAccord Pan America 2019 will feature networking opportunities, an exhibition and a conference with a theme of ‘A United Approach to the International Sport Landscape in the Americas’. Leading sports administrators, business executives and iconic names from the sporting world will participate in panel sessions, keynote addresses, fireside chats and workshops. Those already confirmed include Raffaele Chiulli, President, SportAccord and GAISF, and Jason Jenkins, Senior Vice President, Communications and Community Affairs, Miami Dolphins.

Registration is open for the event, hosted by SportAccord in partnership with Greater Fort Lauderdale, Florida Sports Foundation, International Sports & Health Associates and MGO.

For information about becoming an Exhibitor or Partner, request a brochure or contact the sales team via info@regionalsportaccord.sport or +1 954 204 3081.

Follow Regional SportAccord via Twitter @sportaccord using #RSA2019, or keep up-to-date via LinkedIn and Facebook, YouTube and Flickr.       

[Source: Yutang Sports] The Chinese sports marketing online media Yutang Sports and Host City, the largest meeting of cities and sports, business and cultural events, have signed a media partnership for the 2019 Host City event to be held in Glasgow, Scotland on Nov. 26-27.

The partnership is the latest development after two years of friendly collaboration between the two parties on the Chinese market. Under the partnership, Yutang Sports will help promote the Host City 2019 to its Chinese and global audiences. Chinese citizens or companies who register for Host City 2019 through Yutang Sports may also get a discount.

Host City focuses on sharing knowledge, insights and best-practice around the organization of sports, business and cultural events globally. It welcomes leaders of International Federations, organising committees, businesses and government authorities to share opportunities and socialize with each other.

This year’s event features high-profile speakers from IOC, International Triathlon Union, Rugby World Cup France 2023, Birmingham 2022 Commonwealth Games, Expo 2020 Dubai, UEFA EURO Germany 2024, English Football League, Riot Games, Aggreko Event Services, just to name a few.

About Yutang Sports

Yutang Sports delivers editorial and interviews on sports marketing and general sports business news. It is a leading vertical sports business media in China published in both Chinese and English, with influence in both China and around the world. In the meanwhile, Yutang Sports also provide sponsorship sales services to sports rights holders and brands. http://en.ytsports.cn/

About Host City

Host City Expo & Conference brings together cities and sports, business and cultural events for two full days of unrivalled insight, networking, workshops and business on 26-27 November at the Technology & Innovation Centre in Glasgow.

This is where representatives of host destinations, federations and other rights holders, organisers, event suppliers and services from all over the world meet to discover opportunities and discuss the challenges of major event hosting. Participants are encouraged to use Host City as a platform to develop, workshop and announce new events, partnerships and formats.

www.hostcity.com

[Source: SportAccord] SportAccord is delighted to confirm its Principal Media Partners for SportAccord 2019 taking place from 5 – 10 May in Gold Coast, a vibrant coastal city located in Queensland Australia.

Selected as ‘principal’ media partners for their exceptional coverage, media reach and expertise, they will provide media and marketing support for SportAccord 2019.

iSportconnect is considered to be the world’s largest private sports business network. For the first time, iSportconnect has moved up a tier to a principal media partnership for SportAccord 2019, following their excellent television coverage at previous editions of SportAccord.

Sportcal has supported SportAccord since its inception in 2003. Sportcal is a world-leading market intelligence service, providing news, data, reports and insights into the competitive world of sport.

SportsPro is a leading sports business media company in print, digital and events. SportsPro delivers up-to-the-minute news, analysis, opinion and in-depth reports across multiple platforms.

Yutang Sports delivers sports market intelligence and sports marketing through their sports media outlet and sponsorship agency. Yutang Sports opens windows between the Chinese and international sports industry, and became the first Chinese media partnership for SportAccord.

Nis Hatt, Managing Director, SportAccord commented:

“SportAccord is delighted to have the support of our 4 principal media partners. The breadth of reporting they bring, together with the audiences they are connected to, helps to ensure SportAccord coverage reaches the farthest corners of the world.

“The tiered media partnership approach was introduced in 2016 and has seen wide-reaching results for SportAccord, its stakeholders, and organisations involved in the business of support. Stories are covered across multiple platforms including TV, radio, digital and print.

“We look forward to this year’s news coverage for Gold Coast.”

The SportAccord World Sport & Business Summit is taking place in Oceania for the first time in its history. Organisations can learn more about the unique benefits of attending SportAccord in Gold Coast by watching the video and register for SportAccord to become involved.

The Official Schedule enables attendees to enjoy multiple networking events, the popular 3-day Exhibition, access 50+ conference sessions, visit the Sports Festival and take part in cultural activities in Gold Coast.

Follow developments and updates via Twitter @sportaccord using #SA2019, or keep up-to-date via LinkedIn and Facebook.

[Source: SportAccord} SportAccord, the leading annual global gathering for sporting leaders involved in the business of sport, today confirmed its MediaAccord conference programme: Media’s Ever Important Role and Contribution to Sport and Society, taking place on Thursday 9 May 2019 in Gold Coast, Queensland, Australia.

‘The rate of change in women’s sports is one of the most exciting trends in the sports industry,’ ran the headline in a recent Nielsen Sports Women’s Sports research report (2018) which covered 8 markets including Australia and New Zealand.

However, normalising sports for every woman and girl is still a big challenge for many countries around the world.

Jennah Wootten, General Manager Partnerships and Communications, Sport New Zealand said:

“Sport New Zealand is leading our sector’s response to a new central government strategy designed to empower women and girls to reach their potential through sport and active recreation.

“Like many other countries we have concerning underrepresentation of women and girls being physically active, occupying leadership roles and lagging behind men in terms of value and visibility.

“This new strategy has energised the sector and builds on recent successes such as securing the hosting rights for International Working Group on Women in Sport Conference 2022. It is an exciting time to be a female working in sport within New Zealand.”

During her MediaAccord case study, Jennah will share details of the new government strategy for New Zealand, its fresh initiatives and how the sport and recreation sector has responded to them, as well as the hardest obstacles to overcome in the future.

In the last few years, increasing numbers of professional leagues can now be found worldwide, and in Australia, women’s leagues such as the Rebel Women’s Big Bash and the Women’s Australian Rules Football League (AFLW), are attracting large audiences, stand-alone sponsorships and broadcast revenue.

While coverage of female athletes and women’s sport have increased considerably, there are still challenges for women working, or hoping to work, in sports media. What can be done to help create positive media guidelines with regard to gender equality in competition schedules and coverage?

What are some pro-active steps for ensuring better female representation within written, tv and photographer media circles? What is the media’s role in how female athletes are/should be portrayed? And, how can sports media best engage the public to promote a healthier, more active society?

A panel session discussing Women in Sport Media will address these challenges. Panellists taking part include: Clare Briegal, Chief Executive Officer, International Netball Federation; Belinda Clarke AO, Interim Executive General Manager Team Performance Cricket Australia; Tracey Holmes, Senior Reporter/Presenter, News Radio ABC (Australian Broadcasting Corporation); and Jennah Wootten.

This will follow with a debate on Major Event Bidding and Media and discuss how cities can get the public onboard with: Alain Mercier, Editor in Chief, Francs Jeux; Philip Pope, General Manager Communications, Queensland Rugby Union; Wayne Smith, Senior Sport Writer, The Australian.

MediaAccord will conclude with the Case Study: Brand Architecture and Social Media Monetisation for federations and athletes presented by Ben Parsons, Founder, Ministry of Sport & Playa Power.

In addition to MediaAccord moderated by James Pearce, Sports Broadcaster, BBC, a full conference programme will take place across the week with 4 additional conference streams: SportAccord Summit, LawAccord, CityAccord and HealthAccord.

Organisations can register for SportAccord and attend conference sessions as well as the many networking opportunities offered within the Official Schedule during the World Sport & Business Summit.

[Source: SportAccord Convention] SportAccord Convention, the largest global gathering covering the business of sport and attended by all international sport federations, is delighted to confirm its Principal Media Partners, Sportcal, SportsPro and Yutang Sports for its 16^th edition taking place from 15 - 20 April 2018 in Bangkok, Thailand.

Selected as Principal media partners for their unique offerings, media reach and expertise, particularly in the APAC region, they will provide media and marketing support in the lead-up to the next Convention, as well as in-depth news coverage and workshops during #SAC2018.

Sportcal has provided sports market intelligence for over 25 years and delivers sports analysis and insight to a range of global clients supported by its product suite of Intelligence Centres, data-driven Insight package, and Global Sports Impact Project.

SportsPro has served the global sports industry since 2008, providing content on the commercial, political and organisational aspects of global professional sport. Its platforms offer expert commentary and opinion, features and in-depth interviews, and the sports industry can now keep up-to-date with breaking news and analysis on the move with its recently launched SportsPro app.

Yutang Sports has been in the business of sports marketing and sponsorship services for 20 years accumulating rich expertise and a deep understanding of the ongoing transformation of the Chinese sports market. Yutang Sports will also host a dedicated Chinese language section on their website for the SportAccord Convention 2018, as well as produce video content to connect with the Chinese sports community around the globe through its multiple social media platforms.

Welcoming this year’s Principal Media Partners on-board, Nis Hatt, Managing Director of SportAccord Convention said, “We are delighted to be working with Sportcal, SportsPro and Yutang Sports again. Their continued support as well as marketing and media services will help to drive awareness and deliver up-to-the-minute sports news stories around the world.”

[Source: SportAccord Convention]