Global event supplier Arena Group has bought Hong Kong based event production company Ironmonger Marquees, to create Arena Hong Kong, extending its Asian capabilities with a new office and hub in Northern Asia.
Ironmonger Marquees was introduced to Arena Group in 2015, when the companies collaborated on the Art Central project in Hong Kong.
Tom Evans, Managing Director of Arena Asia said: “We worked very well together, identifying a shared ethos of giving our clients the best possible event space.
Arena Group acquired Malaysian company Asia Tent International for £3.5m in June 2013.
“Arena Middle East and Asia Tents Arena work hand in glove serving the growing events market in North Asia and identified Ironmonger as an ideal acquisition to help grow the Arena brand in the region,” said Evans.
Key Ironmonger Marquee contracts that have been delivered recently include the Cathay Pacific HSBC Hong Kong Sevens, European Tour (HK Golf Open), IMG’s Taste Food Festival and shortly to be delivered by Arena Hong Kong, the new Formula E Grand Prix in Hong Kong.
Rob Derry, Arena Hong Kong Managing Director said: “Arena Group has the expertise that has seen it deliver the finest events in the world, which gives us a huge knowledge and skill base to draw on, coupled with the finest structures inventory in the world, so our Hong Kong clients will see a vast expansion in type and quality of equipment available.”
“The success of the Arena/Ironmonger Marquee collaboration over the past 18 months means that Arena Hong Kong launches as the number one event design and delivery business for major events by market share in Hong Kong. Global brands coming into Hong Kong now have a proven world class delivery partner they can trust to create their event spaces.”
Paul Berger, CEO of Arena Middle East and Asia said: “We are delighted to welcome Rob and the Ironmonger team to the Arena Middle East and Asia division and also to the Arena Group. Hong Kong is an important marketplace for the events industry and strategically very important for Arena Group to have a strong presence. Our focus is to grow our footprint in North Asia, as the region builds up to hosting the Olympic Games in 2020.”
