Host City 2020, taking place online on 8-9 December, is pleased to announce six Strategic Partners, underpinning the two principal Supporting Partners previously announced: EventScotland and Glasgow Life.

The Global Esports Federation (GEF) and the Association of International Convention Centres (AIPC) join as Strategic Partners for the first time. Returning Strategic Partners include the International Association of Event Hosts (IAEH), the Association of Global Event Suppliers (AGES), AEG Europe and Glasgow Convention Bureau.

Host City is a “one-stop shop” for the owners, organisers, hosts and other stakeholders of sports, business and cultural events. Now in its 7th year, the 2020 event takes online, hosted from Glasgow, Scotland on 8-9 December under the conference theme of The Big Restart: Recovery with a Purpose for the Digital Age.

Host City 2020’s Strategic Partner programme encompasses world-leading organisations representing stakeholders in major sports, business and cultural events. The Strategic Partners provide vital input into the world-leading conference agenda, contributing expertise and speakers to panels and workshops. The Strategic Partnerships greatly increase access to the event for all stakeholders in major events, while helping to consolidate the major event hosting community around this unique focal point.

To register to attend Host City for free, visit www.hostcity.com.

For speaking opportunities contact ben.avison@hostcity.com and for sponsorship/exhibiting contact adam.soroka@cavendishgroup.co.uk

About Host City

Host City brings together cities and sports, business and cultural events for two full days of unrivalled insight, networking, workshops and business on 8-9 December online, hosted from Glasgow, Scotland.

This is where representatives of host destinations, federations and other rights holders, organisers, event suppliers and services from all over the world meet to discover opportunities and discuss the challenges of major event hosting. Participants are encouraged to use Host City as a platform to develop, workshop and announce new events, partnerships and formats.

www.hostcity.com

About The Global Esports Federation

The Global Esports Federation promotes the credibility, legitimacy and prestige of esports. We convene athletes, players, the world’s publishers, developers, industry partners and sporting organizations on one inclusive platform. We encourage and support the connection between sport, esports and technology. We develop visible initiatives that are in service to the esports community, powered by active, strategic partnerships that celebrate and inspire youth.

Founding Global Partner: Tencent

Global Partner: Refract

Global Supporter: Sports Innovation Lab; International Sports Broadcasting

Global Supplier: Nielsen

Strategic Partners: The Commonwealth Games Federation; Olympic Council of Asia; Organización Deportiva Suramericana (ODESUR); International Telecommunication Union (ITU); Dentsu Incl Global Sports Innovation Center Powered by Microsoft (GSIC)

#worldconnected. www.globalesports.org

About AIPC

AIPC – the International Association of Convention Centres – is the industry association for professional convention and exhibition centre managers worldwide. AIPC is committed to encouraging and recognizing excellence in convention centre management, while at the same time providing the tools to achieve such high standards through its research, educational and networking programs.

AIPC occupies a unique position amongst the various organizations that represent the meetings industry. It is a true international organization, with representation from over 60 countries around the world. It focuses specifically on the issues, opportunities and challenges facing convention and exhibition centres. It celebrates and promotes the multicultural dimension of the international meetings industry and the role facilities play in enhancing this. And it maintains close working relations with related industry organizations to ensure members are well connected to overall industry issues.

www.aipc.org

About IAEH

The International Association of Event Hosts (IAEH) exists for representatives of international destinations to collaborate to generate the best possible value from hosting major sporting and cultural events and provide a voice for ‘not for profit’ hosts of events.

IAEH provides a platform for members to learn from the successes and challenges of major events, share knowledge and generate greater long term social and economic benefits from hosting events.

www.eventhosts.org

About AGES

The Association of Global Event Suppliers (AGES) is a professional and business-oriented association which offers to share and manage valuable information related to the temporary event infrastructure industry in order to streamline business for buyers and sellers.

The purpose is to build up awareness for industry-specific aspects and to promote and defend the interests of its members in the international event marketplace. AGES develops roadmaps together with event organizers, governmental bodies and key stakeholders to create procedures, standards and other tools to facilitate interaction with international event suppliers.

The members and associate members are market leaders of the international event supplier’s industry and front-runners in the development of new products and services.

www.ages.international

About Glasgow Convention Bureau

Voted Best UK Convention Bureau for the last 14 years, Glasgow’s experienced conventions team continuously develops its city-wide strategic partnerships, world leading Conference Ambassador Programme and bespoke public engagement activities to support UK, European and international clients with hosting a successful and memorable meeting in Glasgow.

www.glasgowconventionbureau.com

About AEG Europe

Headquartered in London, AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company.  In Europe, AEG owns or operates sports and music facilities and entertainment districts across the continent including The O2 in London; Barclaycard Arena in Hamburg; Mercedes Platz in Berlin; and Accor Arena in Paris.  Through its Global Partnerships division, AEG delivers corporate brands the largest sports and live music marketing network in the world. AEG’s music division, AEG Presents is a global leader in concert promotion and venue management, running European music festivals; American Express presents BST Hyde Park, All Points East and Rock en Seine.

https://www.aegworldwide.com/

Host City, renowned for the highest level of speakers and content, is excelling itself at this year’s event with an unprecedented level and diversity of representation from the world’s greatest event owners, organisers and hosts.

In addition to great content, the digital platform enables all the other hallmarks of Host City – world class networking, and an exhibition of events, hosts and expert suppliers.

Paul Bush OBE, Director of Events, VisitScotland and Bridget McConnell CBE, Chief Executive, Glasgow Life open proceedings addressing the conference theme, The Big Restart: Hosting with a Purpose for the Digital Age. Further keynotes follow from Sir Craig Reedie GBE, Member, International Olympic Committee (IOC) and Etienne Thobois CEO Paris 2024 Organising Committee for the Olympic and Paralympic Games.

The opening session also stars Roxana Mărăcineanu, Minister of Sports, France, Ian Reid, CEO, Birmingham 2022 Commonwealth Games, Khunying Patama Leeswadtrakul, IOC Member and Vice President, Badminton World Federation and Fanta Diallo, Director of Sports, Youth and Community, City of Dakar.

The world’s two biggest sports events go head to head at Host City with Georgina Grenon, Director of Environmental Excellence, Paris 2024 Organising Committee for the Olympic and Paralympic Games and Federico Addiechi, Head of Sustainability and Environment, FIFA discussing how major events are contributing to environmental goals. Tim Briercliffe, Secretary General, International Association of Horticultural Producers will also share his perspective on greening cities.

Tokyo Organising Committee of the Olympic and Paralympic Games Director Tatsuo Ogura will give an update on preparations to host the Olympic Games in Tokyo.

Brian Lewis, President, Trinidad and Tobago Olympic Committee and Densign White, Chair, Sporting Equals tackle another dominating issue of 2020: the impact of the Black Lives Matter movement, while Sabrina Ibanez, President of the Association of Paralympic Sports Associations leads the panel on inclusion and diversity.

Day Two kicks off with a keynote speech from Sir Russell Coutts KNZM CBE, CEO, SailGP.

World Athletics is well represented at Host City 2020 by CEO Jon Ridgeon and Jakob Larsen, Director of Competition and Events. Niels de Vos, CEO Oregon 21 LLC is also giving an insight into preparations for the upcoming World Athletics Championships.

With digitalisation accelerating rapidly, Bruno Marie-Rose, Director of Technology Paris 2024 Organising Committee for the Olympic and Paralympic Games, Michael Cole Chief Technology Officer European Tour and Alban Dechelotte, Head of Sponsorship & Business Development EU Esport, Riot Games share views on future event delivery and the convergence of digital and real-world events.

Other great speakers include John Langford, Chief Operating Officer, AEG Europe, Michelle Hooper, Tournament Director Rugby World Cup New Zealand 2021, Michael D'hulst Co-Founder & CEO Super League Triathlon.

Major congresses are well represented by Aileen Crawford of Glasgow Convention Bureau, Emily Blitz of the International AIDS Society, Sven Bossu, CEO of the International Association of Convention Centres (AIPC) and Aoife Delmas of the European Society of Cardiology.

Other participating organisations include Aggreko, Department for International Trade, Sport Event Denmark, Global Esports Federation, European Sponsorship Association, International Association of Event Hosts, Association of Global Event Suppliers and many more to be announced.

Speakers, sponsors and exhibitors have access to invitation-only VIP structured networking.

Host City is the largest meeting of cities and sports, business and cultural events. To exhibit contact adam.soroka@cavendishgroup.co.uk. For speaking opportunities contact ben.avison@hostcity.com

[Source: SportAccord] The Sports Bureau of Macau SAR Government has renewed its long-running Gold Partner status at SportAccord’s World Sport & Business Summit for the 2021 edition of the international sports movement’s most influential global gathering in Ekaterinburg, Russia.

The Sports Bureau of Macao SAR Government has an established presence at SportAccord’s flagship annual gathering, having supported the event since the 2008 edition in Athens, Greece.

As a Gold Partner once again next year, the Sports Bureau will be provided with a prestigious platform for connecting with sport’s most influential decision-makers who will come together for a week of high-level meetings, engaging conferences and a bustling exhibition, from 23-28 May 2021.

The Sports Bureau seeks to promote sport at all levels with athletes and citizens alike. It focuses on creating the necessary conditions for the development of sport and plays an active role between sports associations, as well as encouraging citizens to lead a healthy lifestyle.

Nis Hatt, Managing Director, SportAccord, said: “The Sports Bureau of Macao SAR Government’s unwavering support illustrates the organisation’s commitment, not only to SportAccord and the World Sport & Business Summit, but also to staying at the forefront of the international sporting community’s minds with their continued involvement and support.”

Pun Weng Kun, President of the Sports Bureau of Macao SAR Government added: “We are honoured to return again as one of the Gold Partners for the SportAccord World Sport & Business Summit 2021 in Ekaterinburg. We look forward to enhancing Macau’s profile as an active sport city, making contributions to the positive growth and development in the global sport industry and being a significant part of the success of the event.”

The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. As the only global sports industry event attended by all International Sport Federations and their stakeholders, SportAccord also brings together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors.

The conference programme will feature six streams – CityAccord, HealthAccord, LawAccord, MediaAccord, the SportAccord Summit, and the new InvestAccord – with numerous influential speakers set to offer unmissable insights into a variety of vital areas in sport.

Registration is open for the SportAccord World Sport & Business Summit 2021 in Ekaterinburg.

Situated on the banks on the Iset River, Ekaterinburg is Russia’s fourth-largest city by population, and is a hotspot for tourism and business, as well as sport, as the home to numerous professional teams.

Organisations interested in becoming an official partner or exhibitor can contact SportAccord to discuss these investment opportunities by emailing sales@sportaccord.sport, with SportAccord also offering an interactive exhibition floorplan and 3-D flyover of the SportAccord 2021 exhibition space.

You can follow SportAccord’s portfolio of events via Twitter @sportaccord or keep up-to-date via LinkedIn, Facebook, YouTube, Instagram, and Flickr.

[Source: SportAccord] Dr. Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization (WHO), will be a Keynote Speaker at the fully virtual International Federation (IF) Forum 2020 next month, SportAccord has confirmed.

Dr. Tedros, who has been a prominent figure in the international response to the Covid-19 pandemic, will deliver a Keynote Address on the theme of the conference – ‘How Sport and Society Can Emerge Stronger from a Global Crisis’.

Having been elected to serve a five-year term at the helm by WHO Member States in 2017, Dr. Tedros is globally recognised as a health scholar, researcher and diplomat with first-hand experience in research, operations and leadership in emergency responses to epidemics.

The Keynote Address will follow a Welcome Address by International Olympic Committee (IOC) President Thomas Bach and an Opening Address by Dr. Raffaele Chiulli, President of SportAccord.

Dr Tedros said: “Sport plays a vital role in our closely connected global community, bringing joy, teamwork, peace and ways to promote the physical and mental health for people of all walks of life.”

“But like many other areas of life, COVID-19 has also turned the sporting world upside down, forcing to us to find new ways to enable people to participate in their favourite sports, while keeping them safe in the process. WHO has been working closely with sporting federations during these challenging times to assess the risks associated with COVID-19 to protect the health of players, staff and fans. We will continue working with you to bring sports back on line safely for all.”

Dr. Chiulli added: “We are very excited to be welcoming Dr. Tedros to the IF Forum. He has played an incredibly important role in the global Covid-19 challenge presented to all of us – including the international sports movement – and we are delighted that he will join us virtually to provide unmissable insights into the role sport can play in helping to drive the broader recovery of society as we hope to move on from the turbulence of this year.”

All of the IF Forum sessions will be streamed online, with SportAccord having adopted a fully virtual format for the event due to ongoing challenges in relation to international travel and in-person gatherings in the context of the pandemic.

More than 30 expert speakers have been lined up to participate in the conference programme. During the packed conference schedule, a range of experts will discuss strategies to drive the recovery of sport following the pandemic whilst establishing game plans that sports leaders can put in place to mitigate challenges that may arise from possible unforeseen disruptions in the future.

Topics that will be debated will include crisis management, scenario planning, how to limit risk from a legal and financial perspective, law-related commercial considerations for IFs and how to stay connected and reassure athletes, fans and stakeholders in times of adversity. 

The invitation-only IF Forum 2020 will bring together more than 200 leaders from over 125 International Sports Federations, with delegates, and speakers.

For further information about the IF Forum, click here or download the brochure here, and follow #IFFORUM2020 on Twitter, LinkedIn, Facebook, YouTube and Flickr.

The International Federation (IF) Forum, the annual event that brings together leaders from across the global sporting community, will be hosted by SportAccord in a fully virtual format next month.

In light of the challenges in relation to international travel and in-person gatherings in the context of the pandemic, the decision to switch to a fully virtual format was taken in order to give delegates sufficient time to adjust their plans ahead of the event in November.

With preparations having already focused on optimising the experience for virtual attendees as part of what was initially planned to be a ‘hybrid’ gathering, SportAccord is committed to delivering an outstanding experience for all participants, connecting the sporting world via technology, with all of the sessions streamed live online.

SportAccord President Raffaele Chiulli said: “The SportAccord team has worked incredibly hard to facilitate a solution that would allow the IF Forum to be held in a hybrid format as intended but, due to the evolving situation, this is no longer appropriate.”

“While we will not gather together in-person this year, the strong programme and line-up of contributors means that the IF Forum will be a vital signpost for the global sports movement as the dust settles on a turbulent 2020 and thoughts turn to a brighter future.”

“All of sport’s custodians and decision-makers have an important part to play in coming together to inspire positive change whilst safeguarding against future challenges, and the IF Forum 2020 will serve as an essential starting point.”

Experts will discuss strategies to drive the recovery of sport following the Covid-19 pandemic whilst establishing game plans that sports leaders can put in place to mitigate challenges that may arise from possible unforeseen disruptions in the future.

Topics that will be debated will include crisis management, scenario planning, how to limit risk from a legal and financial perspective, law-related commercial considerations for IFs and how to stay connected and reassure athletes, fans and stakeholders in times of adversity.

The invitation-only IF Forum 2020 will bring together more than 200 leaders from over 100 International Sport Federations, with delegates, speakers and exclusive Official IF Forum Partners discussing best practices.

For further information about the IF Forum, click here or download the brochure here, and follow #IFFORUM2020 on Twitter, LinkedIn, Facebook, YouTube and Flickr.

For media enquiries, please contact: media@sportaccord.sport.

On 8-9 December, Host City Conference and Exhibition goes virtual with the continued support of hosts EventScotland and Glasgow Life, tackling the 2020 conference theme “The Big Restart: Recovery with a Purpose for the Digital Age.”

Now in its 7th year, Host City is firmly established as the largest meeting of cities and sports, business and cultural events. The new virtual platform, hosted in Glasgow, brings together 1,000 event owners, hosts and organisers for two full days of unrivalled insight, exhibition, workshops, networking and business.

Paul Bush OBE, Director of Events, VisitScotland said:

“I’m delighted that Host City is set to transfer the ethos and core values of its well established event into a new virtual format, enabling attendees from across the globe the chance to learn, share knowledge, and reflect on both the challenges and opportunities which the pandemic has brought with it.”

“There is no doubt these are hugely challenging times with uncertainty still on the horizon, however our industry has shown on many occasions that it is resilient and has great capacity and capability to adapt to any situation. This year’s conference, hosted once again from Glasgow in Scotland, will be more important than ever and will play a key role in keeping us all connected as we navigate through the new normal.”

Dr Bridget McConnell, Chief Executive of Glasgow Life said:

“This has been a year like no other for the industries working with cities to deliver events which support their communities, economic growth and tourism. The Host City conference is always a vital opportunity to learn and to grow and to share recent experience and best practice and this year will be vital for those industries and the recovery plans of cities everywhere. Glasgow is proud that Host City has chosen us as its base for the sixth time and look forward to the conference in December.”

Other speakers confirmed to speak at Host City 2020 include: Sir Craig Reedie GBE, Member, International Olympic Committee (IOC); Danuta Dmowska-Andrzejuk, Minister of Sports and Tourism, Poland; Fanta Diallo, Director of Sports, Youth and Community, City of Dakar; Ian Reid, CEO, Birmingham 2022 Commonwealth Games Organising Committee; Emily Blitz, President Director, Conferences, International AIDS Society; Sven Bossu, CEO, International Association of Convention Centres (AIPC); Federico Addiechi, Head of Sustainability and Environment, FIFA and many more to be announced over the coming 2-3 weeks.

The 2020 conference theme covers 5 pillars: Covid Recovery; Environmental, Social, and Corporate Governance; Digital Acceleration; Future Cities; and Partnerships.

Host City’s Conference Director Ben Avison said: “As this most challenging of years reaches a close, we are making Host City even greater and more accessible than ever for the international community of all stakeholders in major events. We look forward to sharing world-leading views on how to build a better future for the events sector.”

1,000 attendees can access main stage content and an exhibition area for free. Paying delegates will also be able to gain access to meetings, structured networking and interactive workshops focused on the key functional areas of event hosting, such as: infrastructure, mobility, security and safety, culture and ceremonies, technology, impact, sponsorship, games services, procurement, sustainability and engagement.

Host City is where representatives of host destinations, federations and rights holders, organisers, event suppliers and services from all over the world connect to discover opportunities and discuss major event hosting at this uniquely challenging moment in history.

Host City 2020 Conference and Exhibition is being supported by EventScotland, part of VisitScotland, and Glasgow Life.

Host City also works in strategic partnership with the International Association of Event Hosts, the Association of Global Event Suppliers, the International Association of Convention Centres and European Sponsorship Association.

To view the latest agenda, speaker biographies and sponsor information, go to www.hostcity.com

Register today for free!

For sponsorship enquires contact adam.soroka@cavendishgroup.co.uk

For speaking opportunities contact ben.avison@hostcity.com

[Source: SportAccord] Cities interested in hosting the global sports industry’s most influential annual gathering in 2022 or  subsequent editions have been invited to submit a Bid City Application Form for the SportAccord World Sport & Business Summit.

The inaugural edition of Regional SportAccord Pan America took place in December last year in Fort Lauderdale, USA, and those interested in hosting future editions in any year through to 2023 can complete a Bid City Application Form.  Applications will be considered to host a dedicated Regional SportAccord for Europe, Asia, Africa or Oceania, as well as Pan America.

Each Bid City Application Form should be submitted along with a formal Letter of Commitment that has been signed on behalf of the prospective host city.

Information about who attends both events, as well as hotel accommodation requirements, short- and long-term hosting benefits, the financial commitments and hosting terms, and the bidding and selection processes can be found by accessing the City Application Information Packages for the SportAccord World Sport & Business Summit here and Regional SportAccord here.

The SportAccord World Sport & Business Summit, first held in 2003, is the only global sports business gathering attended by all international sport federations and their affiliated umbrella organisations, as well as organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, plus experts and organisations from the sports media, technology, investment, medical and legal sectors.

With more than 1,500 key decision-makers representing at least 1,000 different organisations and over 150 cities and regions in attendance, the six-day event in March, April or May each year features high-level meetings, a conference programme split into multiple sector-specific ‘streams’, a bustling exhibition and numerous social events for delegates.

Nis Hatt, Managing Director, SportAccord, says: “We have already received numerous expressions of interest regarding future editions of both of these industry-leading events from prospective host cities from across the globe. We are focusing on the future with great optimism, with the highly anticipated World Sport & Business Summit 2021 in Ekaterinburg serving as a significant signpost, and we look forward to receiving formal applications in the coming weeks and months for events that will support a bright new chapter for the international sports movement.”

Regional SportAccord was launched in order to bring together international sport federations and organisations involved in the business of sport for a specific region, with the 2019 Regional SportAccord Pan America event attended by international sport federations, cities and ministries, rights-holders and industry experts. Designed to welcome more than 500 delegates from over 50 countries representing at least 200 different organisations, Regional SportAccord, held over three days, also showcases a two-day conference programme and an extensive sports industry exhibition.

Every Bid City Application will be presented to the SportAccord Executive Committee for review, and each city will receive feedback in due course.

Click here to check out the City Application Information Package and here to access the Bid City Application Form for the SportAccord World Sport & Business Summit.

For Regional SportAccord, the City Application Information Package can be accessed here and the Bid City Application Form can be found here.

For any questions regarding the Bid City Application Process, please contact SportAccord Managing Director Nis Hatt by email at nis.hatt@sportaccord.sport or by phone at +41 79 126 62 28.

For organisations interested in experiencing the SportAccord World Sport & Business Summit 2021 in Ekaterinburg, Russia can contact SportAccord to discuss by emailing sales@sportaccord.sport.

You can also follow SportAccord’s portfolio of events via Twitter @sportaccord or keep up-to-date via LinkedIn and Facebook, YouTube and Flickr.

[Source: AIPH] The AIPH Virtual Expo Conference on 30 September presents an excellent opportunity to learn more about hosting or being involved with an International Horticultural Expo and to network with expo organisers, city representatives interested in hosting an expo, urban developers, AIPH members, NGOs, international city and environmental organisations and suppliers to major events.

Billions are spent on developing these international spectacles that can have the ability to stimulate the development of entire cities and transform the international reputation of hosting regions. Each exhibition attracts many international participants and millions of visitors, lasts up to six months, with sites ranging from 25 to 500 hectares in size. Every Expo is carefully regulated, steered, and monitored by AIPH.

The period from 2021 until 2027 already includes AIPH approved expos in China, Turkey, Qatar, the Netherlands, South Korea and Japan with more to be approved in upcoming meetings.

These Expos will be submitting their progress reports on the 30 September. Rather than a physical international conference, AIPH is using a unique 3D system to host a virtual online meeting of delegates from around the world.

We are very grateful to PERA Event for their Headline Sponsorship of the conference. The company is also an AIPH preferred partner specialising in event management for International Horticultural Expos.

The registration price is just 55 GBP. Participants receive a link to create an avatar to enter this virtual environment. In this interactive form, they will be able to talk to other delegates starting from 8am (Central European Summer Time), and all from the safety of their device.

AIPH extends its thanks to AGES (Association of Global Event Suppliers), the UK’s Department for International Trade, ICLEI (Local Governments for Sustainability), IAEH (International Association of Event Hosts), ULI (Urban Land Institute) and media partners HOST CITY and FloraCulture International magazine.

AIPH Secretary General, Mr Tim Briercliffe, comments, “We are delighted to welcome our Expo organisers and all delegates to the AIPH Expo Conference. AIPH approved expos are beautiful events, which are enjoyed by millions of visitors wherever they are staged. Cities around the world are looking more than ever to further develop their green credentials and urban spaces, as well as driving the appreciation and benefits of plants and flowers in the built environment. In addition to seeing the interesting progress of our approved Expos, attendees will be able to network with delegates and learn more about how staging an International Horticultural Expos can bring great benefits to the host city, not just during the Expo itself, but for years to come.”

For more information on this event, visit the International Virtual Expo page.

As sponsorship professionals, we put relationships, be they brand-to-brand or with our audiences, at the heart of everything we do. Central to these relationships is humanity: knowing what people need, why they need it and how to fulfil that need in a genuine way. 

With mass sport and entertainment event cancellations and businesses across Europe moving to work from home, now more than ever, we need to find ways to stay connected and do what human beings do best: adapt. 

Over the last week, we’ve seen wholesale changes from automotive manufacturers working with the government to repurpose factories and tool up to produce ventilators to LVMH’s perfume arm using their skills to make hand sanitisers. 

We’ve seen sports brands changing to fit the new needs of their customers, as Peloton and the Nike Training Club extend free trials and add at-home workouts to their apps or Borussia Dortmund livestreamed ‘digital fan viewing party’ allowing them and their partners to keep in touch with fans.

We’ve also seen media tastemakers like The Drum, shifting with impressive agility, as their usual SXSW commentary from the Soho-based Drum Arms shifted to a web-based festival on the apposite topic of digital transformation. In true Drum style, they also managed to recreate their intimate, almost conspiratorial, heard-it-here-first vibe, despite only being connected to their audience through a screen: https://www.thedrum.com/digital-transformation-festival

In times like these, in work as in life, relationships come first, so influencers not brands are the likely first port of call for consumers (also known as people, including me) to seek advice, find solace and relatability, so to survive we, as organisations, more than ever need to humanise the way we communicate. 

My particular interest this week has been how small, medium and even large multinational organisations are changing the way they communicate with one another, starting with LinkedIn. There’s a big shift from me to we, which, to my mind, is good news exactly when we need it!

My bet is that those who cooperate with, support and talk to one another will thrive. Now is a time for community building and collaboration, not putting your arm round your homework or selling on toilet rolls to the elderly at a mind-blowing mark up (shame on you!)

Below are some examples I enjoyed over the course of last week.

1.         Make confident moves, your way. Independent Record label Defected Records, known for bringing people together through music in their own unique way, stayed true to form and didn’t wait for government mandates. They regrouped, worked out what was best for their long-term business, culture and staff and took positive action postponing all events and sending their team to work from home. Not only did they take this bold move, they proudly announced their decision and reasons to shut up shop in a public statement: https://www.linkedin.com/posts/jameskirkham_defected-have-called-it-early-were-taking-activity-6644201765761888256-pM4x  

They even showed their team set up and ready for business as usual in their new settings (https://www.linkedin.com/posts/jameskirkham_the-defected-records-insta-stories-right-activity-6644321106369097728-6yQe) before launching their Defected Virtual Festival: https://www.nme.com/news/music/defected-records-announces-virtual-music-festival-in-wake-of-coronavirus-outbreak-2627828

2.    Support and inspire through new communities. Start-up skincare brand By Sarah whose purpose is “to empower conscious living” were straight out of the starting blocks sharing a link to a WhatsApp community that anyone could join that would provide constant company, tips for your new home-based lifestyle and stability at this time of change: https://www.linkedin.com/posts/lauren-murrell_covid19-community-helpeachother-activity-6645285039691182080-9UEY

3.    Embrace the blank slate. With no live football taking place, League Two football club Leyton Orient FC seized the chance to be on a level playing field with the largest clubs in the land and kicked off a global call to join an inter-club, inter-league FIFA tournament: https://www.linkedin.com/posts/josh-stephens-b940855a_leyton-orient-on-twitter-activity-6645294744324845568-qHMm  

With well over 100 teams signing up, 3.9k retweets and 17.7k likes on Twitter (when they regularly get only one or two) they even used the popularity to call for new partners on LinkedIn and in the last week have announced both a renewal and a new deal! Go the Os.

4.    Put a human face on it. Energy giant BP isn’t known for being the most accessible organisation and takes its share of flak (not always fairly), but their new CEO (who is also active on Instagram @bernardlooney_bp) has put his head above the parapet and not only to highlight the good deeds BP is doing.  

He’s been discussing the current situation in the first-person, showing his personal set up, casual work gear and even used an emoji! A shout-out to both the BP workers who can’t decamp home and the wider everyday heroes in society – doctors, nurses, police, teachers shows a human quality and awareness that we should all keep front of mind: https://www.linkedin.com/posts/bernardlooneybp_last-week-i-explained-that-everyone-at-bp-activity-6645634611365982209-KgQc 

5.    Help us understand. A personal favourite when it comes to comms thought leadership for their Trust Barometer, Earned Brands report and crystal ball amongst others, is always global PR leader Edelman. Finger on the pulse, they started releasing easily digestible blogs week ago to handle crisis comms, specifically relating to the COVID-19 situation.  

However, they surpassed themselves in my eyes two days ago when they released their 10-country Trust Barometer Special Report, acknowledging that the annual thought leadership piece they release at the start of each calendar year and dine out on for the next twelve months may no longer be accurate in these unprecedented times, yet now more than ever we need to know how to build trust among uncertainty: 

https://www.linkedin.com/posts/edelman_edelman-trust-barometer-special-report-on-activity-6646049798766108672-S04z

As the global situation continues to evolve, it’ll be interesting to see how they stay on top of the crisis, but I’ve no doubt that with their insight and experience they’ll help us all to make better informed choices as it unfolds.

Needless to say, WeAreFearless are doing everything we can to ensure business as (or better than) usual, as well as cultural and commercial continuity, all of which can be followed here: https://www.linkedin.com/company/wearefearless/. If you have other examples, share them in the comments section, or with katie@wearefearless.com

European Sponsorship Association is a Strategic Partner of Host City

[Source: UFI] Paris based UFI, the Global Association of the Exhibition Industry, and Atlanta based SISO, The Society of Independent Show Organizers, today launch a new campaign, called “This Show Is Open”

– “This Show is open” / “This Expo is open” campaign made available to exhibition organisers around the world

– Campaign highlights the critical role exhibitions and events play in times of crisis

– Both associations pledge to make campaign available to meeting industry associations serving other types of events

It supports exhibition and event organisers around the world as they put the industry’s full experience to the task of keeping events going wherever possible, in line with the guidance of health authorities and the interests of their customers.

The campaign launches as the global outbreak of the Novel Coronavirus is challenging societies around the world. As health systems and governments deal with the outbreak, exhibitions and events around the world are being postponed or cancelled where deemed necessary.

At the same time, exhibitions and events are one of the core elements to both keep industries and economies going – they are both among the most responsive and resilient economical tools.

“Exhibitions and events are essential to millions of businesses around the world. They exist to provide platforms for people and industries to meet, to trade, and to collaborate. Small and medium businesses in all industries in particular depend on exhibitions. And, like all types of events, they support the economy worldwide“, says Mary Larkin, UFI President.

“Exhibitions and events are especially important in times of disruption. We stand to fulfil our obligation to maintain opportunities for people to meet wherever possible. As part of the exhibitions industry, we are committed to keep our exhibitions and events going around the world wherever we can do so“, says Greg Topalian, SISO Chair.

The “This Show is Open” campaign consists of material that UFI and SISO are making available to their respective memberships – covering all the global leading companies in exhibition management as well as regional and national heavyweights. They can add the visuals and text material to their ongoing communications around upcoming exhibitions – highlighting the fact that, while numerous exhibitions around the world are being postponed or cancelled due to COVID19, many shows are taking place successfully around the world.

“We have one simple message here”, say Kai Hattendorf, UFI CEO and David Audrain, SISO ED. “As an industry, we strive to make it possible for every company to come to the show floor, to seek to meet with industry peers, to drive the exchange about how and to what degree their respective industries are impacted by COVID-19, and to secure the successful future for their business.“

Industry leaders are welcoming the campaign:

“I have been a strong supporter of this campaign ever since I heard of it. At Tarsus Group, we will use the material provided to help get the word out loud and clear that our industry is open and resilient”, says Douglas Emslie, CEO of London based global organizer Tarsus Group.

Both UFI and SISO are as well inviting other associations serving the wider meetings industry to join the campaign, to help to grow awareness.

“As the current president of the Joint Meetings Industry Council, I will invite all the member associations of this global framework to join this campaign. We will also be happy to offer other networks like the ‘Events Industry Council’ to share the campaign – this issue is one that calls for the whole meetings industry to come together and collaborate”, says Kai Hattendorf.

The campaign materials are available for download here: www.supportingevents.org