Host City: The greatest meeting of cities and sports, business and cultural events

DSV: Providing Leading Event Logistics

DSV is a global leader headquartered in Denmark, operating in more than 150 countries and offering end-to-end supply chain solutions backed by advanced technology and a commitment to reaching net-zero emissions by 2050. Our Fairs & Events division specializes in managing complex, time-critical logistics for exhibitions and live events of any scale. From customs clearance and on-site support to global transport and storage, we ensure your event materials arrive safely, on time, and ready for showtime.

 

Case Study: “Sustainable Logistics in Action: DSV’s Role at the London Marathon”

At the 2025 TCS London Marathon, DSV Fairs & Events supported the event with a logistics fleet powered entirely by HVO fuel. A total of 34 arctic trucks and 32 smaller vans were deployed, resulting in an estimated reduction of 2.7 tonnes of CO2 emissions, up to 90% less compared to conventional diesel vehicles. All vehicles were strategically positioned the evening before the event to avoid unnecessary movement and fuel consumption. This approach helped ensure that logistics operations were both efficient and environmentally conscious. The project illustrates that sustainable transport solutions can be implemented successfully at large-scale events without compromising operational performance.

 

Supporting Access, Inclusion, and Community

The London Marathon is known for its focus on community and inclusion. DSV’s logistics support contributed to a smooth experience for thousands of participants. Trained staff and account managers were present at logistics points to ensure reliable and accessible baggage transport, tailored to the needs of a diverse participant base. Volunteers worked closely with DSV teams, helping to facilitate the handover process with professionalism and care. This collaboration reflected the cooperative spirit of the event. Strong coordination between DSV and London Marathon Events (LME) helped create an inclusive environment where all stakeholders,from logistics teams to volunteers, worked together toward a shared goal.

 

Structures for Long-Term Impact

The logistics concept was based on strategic partnership and sustainable principles. In close cooperation with LME, DSV developed a system that combined environmental responsibility, operational precision, and community engagement. The use of HVO-fueled vehicles was part of a broader commitment to sustainable event logistics. The collaboration with LME also serves as a model for future projects, where shared values and proactive planning lead to meaningful outcomes. This initiative demonstrates how logistics providers can integrate environmental and social considerations into their operations, creating value that extends beyond the event itself. 

 

Case Study: “Enabling Performance: Schenker’s Logistics Support at the World Para Athletics Championships 2025”

The IndianOil New Delhi 2025 World Para Athletics Championships marked a milestone for India as host of the 12th edition of this global event. Held for the first time in South Asia, the competition welcomed 1,182 athletes from 100 nations to the Jawaharlal Nehru Stadium in New Delhi between 27 September and 5 October 2025. As the Sole Official Logistics Partner, Schenker supported the event with a comprehensive logistics setup tailored to the needs of a high-profile international competition. The scope included eight dedicated trucks, ten forklifts, and a team of 40 skilled workers operating across the stadium and Delhi airports. Two container offices and two storage units were installed on-site to facilitate coordination and equipment handling. Operations ran around the clock during the move-in and move-out phases, managed by specialized teams and onsite supervisors. The logistics setup ensured that all sporting equipment, regardless of size, was delivered reliably and on time, allowing athletes to focus fully on their performance.

 

Operational Excellence in a Complex Environment

The logistics execution was designed to meet the demands of a large-scale event with precision and minimal disruption. Schenker’s approach enabled smooth inbound and outbound flows, contributing to a seamless experience for organizers and participants alike. The project demonstrated Schenker India’s capability to manage complex sporting events through structured planning, responsive coordination, and dedicated personnel. The Paralympic Committee of India acknowledged the team’s commitment and efficiency, highlighting the value of professional logistics in the success of international competitions.

 

A Foundation for Future Sporting Events

The successful delivery of logistics services at the 2025 World Para Athletics Championships reflects the growing role of specialized logistics in global sports. It also supports India’s broader ambition to host future events. By combining operational expertise with a focus on athlete needs, Schenker contributed to an inclusive and high-performing environment, reinforcing the importance of logistics as a strategic enabler in international sport.

Shared Experience: Denmark's Sporting Events in 2026 Build on Past Insights

Over the past decade, Denmark has steadily developed its role as a host of international sporting events. In 2014, the country staged several high-profile championships — among them the EHF Men’s Euro in handball, the BWF World Championships in badminton, and the World Half Marathon Championships. In 2026, Denmark will once again welcome the international sports community for a new selection of events, including the EHF Men’s Euro, the Thomas & Uber Cup Finals, and the World Athletics Road Running Championships. These events reflect both continuity and progression, as they build on the country’s accumulated experience and ongoing collaboration with international federations and local stakeholders.

 

A Decade of Experience

The 2014 events marked important milestones in Denmark’s sporting event history both in terms of public engagement and international cooperation. Each event contributed new insights, particularly in areas such as fan experience, integration of host cities, and sustainable operations. Looking ahead to 2026, the same types of events return in a renewed format. This isn’t a repetition, but rather a further development, shaped by a decade of learning and refinement. “Every international event we host adds to our collective knowledge,” said Lars Lundov, CEO of Sport Event Denmark. “2026 gives us an opportunity to revisit these formats — with updated frameworks, new technology, and more collaboration.”

 

The Men’s EHF EURO 2026: Handball Returns

In 2014, Denmark hosted the Men’s European Handball Championship, drawing strong attendance and wide public interest. In 2026, the tournament returns, co-hosted by Denmark, Sweden and Norway New digital tools and broader community activities are expected to enhance the experience for both fans and participants. “We look forward to creating a true handball celebration when Denmark once again hosts the Men’s EHF EURO – not only for the fans in the arenas, but for the whole population following the championship. It’s our chance to showcase the very best of Danish handball culture, community spirit and volunteer engagement – and to do so with responsibility and pride for the world to see,” said Torsten Laen, president of the Danish Handball Association.

 

Thomas & Uber Cup 2026: A Badminton Tradition Continues

Copenhagen hosted the BWF World Championships in 2014. In 2026, the city will host the Thomas & Uber Cup Finals — badminton’s major international team competition. Denmark has a long-standing badminton heritage, and the 2026 event aims to combine elite performance with fan-friendly and inclusive activities. “We’re pleased to welcome the international badminton community back to Denmark,” said Kristian Pihl, President of Badminton Denmark. “We are building on strong foundations and shared experiences.”

 

World Athletics Road Running Championships 2026: Running Through the City

The IAAF World Half Marathon Championships in Copenhagen in 2014 were well received for its accessible route and for the first time ever large mass participation race. In 2026, the World Athletics Road Running Championships — an evolved format — will again take place in the Danish capital. The event merges elite racing with mass participation and aims to offer an inclusive and city-integrated running experience. “The 2014 half marathon showed how road races can activate mass participants and cities,” said Lars Werge, President of the Danish Athletics Federation. “In 2026, we’ll build on that, in close cooperation with local authorities and World Athletics.”

 

Sustainability as Standard Practice

Sustainability is an integral part of sporting event planning in Denmark. In 2026, all three championships will include measures aligned with the UN Sustainable Development Goals. These efforts are coordinated in collaboration with host cities and national federations. Initiatives include sustainable transport and local sourcing, focus on accessibility and participation and documentation and reporting of environmental impacts. “Environmental and social sustainability are not side projects — they’re central to how we organise events,” said Lars Lundov. “We see it as part of our responsibility.”

 

A Long-Term Approach to Event Hosting

Denmark’s compact geography, accessible infrastructure, and tradition of partnerships support are pragmatic and consistent approaches to international event hosting. Instead of starting from scratch with each new event, Denmark builds on existing experience and infrastructure, adapting to the needs of each federation and audience. From 2014 to 2026, sporting events in Denmark have developed in both scale and structure and shaped by local insights, international cooperation, and a focus on long-term value.

 

Collaborative Hosting

The upcoming events in 2026 are the result of strong collaboration between Sport Event Denmark, national federations, and the host cities Copenhagen, Herning, and Horsens. This model supports both operational stability and locally rooted engagement. Whether it’s team sports, individual competition or mass participation formats, Denmark’s approach is shaped by shared experience and open dialogue.

VisitScotland: Driving Sustainable Growth Through World-Class Events

The global events sector is a cornerstone of cultural exchange, economic development, and innovation, bringing millions of people together every year. From international sporting championships and world-class conferences to music festivals and trade shows, events create shared experiences that connect people and industries in meaningful ways. They are uniquely positioned to respond to society’s changing needs creating opportunities for connection, driving innovation in technology and sustainability, and fostering inclusive experiences, and despite a challenging operating environment, the events sector around the world continues to adapt and thrive.

 

The role of VisitScotland in driving the visitor economy

In Scotland, we recognise the important role that events play in our visitor economy As global leaders in event delivery, we leverage cultural, sporting, and business events, to attract visitors and showcase Scotland as a world-class destination. These events in turn stimulate local economies through increased visitor spend, job creation, and investment.

As an economic growth agency, we are steadfast in our support of tourism and events. Our core purpose is to grow the visitor economy and maximise its value for Scotland.

In 2024, there was a total of 92 million tourism visits to Scotland, including domestic and international overnight trips and day visits, delivering a record £11.4 billion to Scotland’s economy, in visitor spend. To deliver on our purpose, vision, and mission, our Corporate Plan sets out four priority areas of activity for us to focus on - organisation development, market development, place development and business and experience development. Place and destination development, alongside market development, are central to supporting Scotland’s events sector.

Through place and destination development, we work collaboratively with industry, communities, and partners to leverage major events and deliver on key policy objectives at local and national levels. This includes creating vibrant, welcoming destinations where communities feel the benefits of tourism and events, and ensuring Scotland is recognised globally as a leading sustainable tourism destination.

The events sector in Scotland, through the delivery of the national events strategy Scotland the Perfect Stage 2024–2035, is building a destination rooted in purpose that is underpinned by values of sustainability, inclusion, and legacy. Our role is to support this ambition by harnessing the power of events to strengthen communities, attract investment, and help Scottish businesses internationalise while rebuilding domestic demand.

This work supports the aspirations of Scotland Outlook 2030, as well as the national tourism strategy, and aligns with our commitment to collaborative working that maximises benefits for communities, sustains local services, and delivers long-term growth.

 

Unlocking impact through partnerships

Partnership working is at the heart of Scotland’s success in events. The sector thrives on collaboration between public bodies, private enterprises, and third-sector organisations. Strategic relationships enable us to deliver events that not only attract visitors but also leave lasting legacies for communities. This collaborative approach is strengthened by a unique Team Scotland model, bringing together partners across sport, culture, tourism, and the economy. Our EventScotland team, part of VisitScotland’s Industry and Events Directorate, provides a coordinated sector voice and ensures clear strategic alignment with national priorities.

Our national events strategy underpins this approach, ensuring that events contribute to economic, social, and environmental goals. Working together, we tackle shared challenges such as reducing environmental impact, improving accessibility, and developing a skilled workforce for the future. Innovation and adaptability are central to this approach, as demonstrated by the new model for Glasgow 2026 Commonwealth Games, an inclusive, right-sized event that makes smarter use of existing infrastructure and sets a benchmark for sustainable delivery. #

The importance of strategic relationships is also demonstrated by our partnership with The R&A. The eleven-year partnership between ourselves, The R&A and Scottish Government sees the staging of The Open, AIG Women’s Open, and the Senior Open in Scotland between 2024 and 2034. It ensures that fourteen championships will be held in Scotland across various venues during the term of the partnership.

This investment in the championships will drive tourism and showcase Scotland as a world-class stage for major events. It will also deliver significant economic and social benefits to the country and the host regions.

 

Looking ahead to what’s next

Scotland’s pipeline of world-class events demonstrates the strength of our collaborative approach and our commitment to market development. Working with the Scottish Government, local authorities, and key partners, we secure major cultural, sporting, and business events that reinforce Scotland’s position as a leading global destination.

Upcoming one-off events such as the Glasgow 2026 Commonwealth Games, 2027 Tour de France Grand Départ, and UEFA EURO 2028, will sit alongside annual fixtures such as the world-leading Edinburgh Festivals, Celtic Connections, and the Royal Highland Show. These events showcase Scotland’s cultural vibrancy and sporting excellence, reinforcing our position as a leading global destination for tourism and events.

 

A destination rooted in purpose

Scotland stands proud as a welcoming, responsible, and world-class host for events of every scale. With the capacity and experience to deliver unforgettable event experiences, we ensure that every occasion provides exceptional economic, social, and cultural benefits for our communities and visitors alike. Events in Scotland are more than moments in time, they are catalysts for positive change. Through their profile and influence, they drive sustainable, responsible growth and help shape a destination rooted in purpose.

As we come together for Host City 2025 in Glasgow, a city that has proven time and again to be a world-class host of major and mega events, we look forward to two days of insight, discussion and debate on how we can continue to harness the power of events to strengthen communities, attract investment, and showcase Scotland as the perfect stage.

Interview: With Kay Morrison, Chief Executive of Glasgow Life

Host City: Thank you for hosting us again in Glasgow. What are your expectations for this year’s Host City, and the outcome of this 12th iteration of the conference?

Kay Morrison: We’re delighted to be welcoming Host City back to Glasgow. Bringing together influential events industry professionals and destination partners, the conference provides a hugely important platform for collaboration – enabling decision-makers to come together and strengthen the connections that help us join forces to turn ideas into action so we can realise our shared ambitions for the future success of world-class events.

This year’s theme, Getting on with the Business of Events, captures the mood across the industry – one of determination to address challenges, grasp opportunities, and work in close partnership to develop innovative, practical solutions for hosting and delivering exceptional sports, cultural and business events. The dynamic programme and outstanding line-up of international speakers that Host City 2025 has in store for us will, I’m sure, generate lots of debate on current issues facing the events industry and global destinations.

I’m looking forward to the conference enabling and encouraging delegates to share a wealth of information, insights, and ideas – and to the event really delivering positive benefits that will support us in achieving our collective goals. Glasgow really values the conference being held here – as it offers a valuable opportunity for us to showcase how our city continues to evolve as a world-class events destination with a clear focus on collaboration, innovation, and long-term impact.

Events shine a global spotlight on our city. They not only highlight Glasgow’s expertise as a capable, welcoming host, but also its rich wealth of assets as a visitor destination that boosts tourism and contributes significantly to our local and national economy. So, we are very appreciative that this important events conference is being staged here once again.

 

HC: What would you say are key to Glasgow’s success as a host city for major events?

KM: Glasgow is a world-leading, innovative events destination of great vibrancy and diversity. Over the past couple of decades, the city has really focussed on building an enviable annual portfolio of major events and festivals – complemented by many exceptional, one-off events. The international reputation we’ve been able to build as a bold, capable and trusted host city really is down to our commitment to excellence, and to constantly evolving to reflect and respond to change.

We’ve deliberately invested in building capability – developing strong relationships across government agencies, sports and cultural bodies, and with industry partners at home and overseas, so that we can jointly fulfil our ambitions for delivering exceptional events that deliver real economic and social impact. That joined-up approach has allowed us to keep delivering major international events with confidence and creativity. We’ve built a track record that speaks for itself — from COP26 and the 2014 Commonwealth Games to the 2023 UCI Cycling World Championships, and 2024 World Athletics Indoor Championships. All of these events demonstrate not only what Glasgow can host, but how we host — with collaboration at the core and community at the heart.

We take pride in delivering events that are more than one-off occasions – they’re catalysts for participation, growth and legacy. And of course, our city’s personality remains a key strength. Glasgow is renowned for its warm welcome and can-do attitude – which is central to our city’s ‘People Make Glasgow’ brand that continues to resonate globally. That’s at the heart of what ‘getting on with the business of events’ means to us: working together to deliver meaningful outcomes that last long after events’ closing ceremonies.

 

HC: How important is sustainability to Glasgow in terms of ‘getting on with the business of events’?

KM: The global events industry is no longer just about staging great moments – it’s about creating them responsibly. As climate crisis awareness continues to grow globally, the green credentials of host cities are being scrutinised more closely – and rightly so. Sustainability is an increasingly important factor influencing the destination choices of events’ organisers and attendees alike. Cities worldwide are recognising the importance of embedding sustainable practices into every aspect of their destination’s total visitor experience – including events they stage. And as a result, they are having to ramp up their environmental efforts.

Glasgow’s commitment to embedding the principles of sustainability into the planning and delivery of events hosted in the city is reflected in our very positive rating in the Global Destination Sustainability Index – the world’s most trusted environmental performance improvement programme. We are proud to be the only Scottish city, and one of only two UK destinations, to be recognised for our ongoing commitment and actions. So, sustainability is definitely not viewed as just an ‘add-on’ for Glasgow; we see it as a priority and it’s very much central to how we operate.

The 2024 World Athletics Indoor Championships provide a prime example of our work to ensure sustainability is an integral factor in the success of city events – both during and after their delivery. The Championships became the first-ever event to achieve World Athletics’ Athletics for a Better World Platinum Standard for sustainable delivery. That achievement resulted from a dedicated approach and strong collaboration between city partners – and it’s an industry benchmark we’re carrying forward into future events.

 

HC: How does Glasgow ensure its communities are involved in the ‘business of events’?

KM: Our city’s Events Strategy places community engagement and local participation at its core. We want events here to have relevance to people across the city, and to encourage and enable them to become actively involved – by attending, participating in activation projects or helping support them as part of our volunteer community – so they can enjoy genuine benefits, economically, socially and culturally. We developed our Events Strategy in consultation with local people to ensure it reflects our diverse communities, broadens engagement, and meets their needs and expectations to generate positive long- term impacts.

Our aim is to keep developing and extending our events portfolio, so it encompasses a broad range of events of various genres and scale, and really resonates with the people of Glasgow – creating opportunities that not only boost their involvement but also really benefit them. Over the past few years, we’ve concentrated on ensuring events in the city build a lasting legacy. We’ve particularly focused on initiatives that encourage social inclusion locally, and support physical and mental well-being.

One event that really provides an example of how legacy planning and community engagement turn global moments into local gains was the UCI Cycling World Championships. We capitalised on that as a catalyst for promoting active lifestyles. And through various developments – such as our Go Cycle Glasgow Fund which supported community projects, particularly targeting under-represented groups – we were able to encourage and help many hundreds of local people, regardless of their ability or background, to take up cycling for life.

Our work to ensure community involvement in events, either by attending or supporting them as volunteers, is underpinned by close relationships and joint-working with local industry partners. ‘Getting on with the Business of Events’ means aligning city-wide effort so every event contributes to Glasgow’s shared success. So, our events are not just designed for our city, but have the interests of our communities at their heart. We want every event in Glasgow to connect meaningfully with local people – creating pride, participation, and positive impact. We’re very conscious of the fact thatcreating long-term value for our local communities is beneficial to the city as a whole, enhancing Glasgow’s reputation as a destination and its visitor experience– which in turn increases the economic impact of tourism and events.

 

HC: What role will the 2026 Commonwealth Games play in Glasgow’s story — and in the future of the event itself? 

KM: The 2014 Commonwealth Games in Glasgow set a benchmark for excellence. It was such a success that the Chief Executive of the Commonwealth Games Federation hailed it as ‘the standout Games in the history of the movement’ due to its quality, organisation and atmosphere. So, we’re incredibly proud to welcome the Games back in 2026. This time, we’re focused on delivering amore streamlined, sustainable model — one that reflects the realities of our time and demonstrates how major events can adapt responsibly.

Twelve years to the day that the 2014 Glasgow Games kicked off, the new- format event will start on 23 July and run to 2 August. Featuring 10 sports, it will welcome around 3,000 athletes from up to 74 Commonwealth nations and territories to compete at four of our city venues. Glasgow’s proven ability to deliver world-class events efficiently is exactly why the Commonwealth Games Federation approached us to re-imagine the event. It will not only again showcase Glasgow’s expertise, energy, and warmth as a host. It’s also an opportunity to help shape the future of major events – creating a model that other cities and nations can learn from.

 

HC: This year, how has Glasgow been ‘Getting on with the Business of Events’- and what’s ahead?

KM: We’re committed to continue building on Glasgow’s robust track record for delivering world-class events – and we’re very much looking forward to what’s in the pipeline! This year – during Glasgow’s 850th anniversary celebrations – the city has hosted some major one-off highlights such as the Michelin Guide Awards at our much loved Kelvingrove Art Gallery and Museum. That was a first for Scotland that really signalled the city’s growing international profile as a fabulous food and hospitality destination.

Our calendar of annual events has continued to attract global audiences this year, with successes ranging from our world-famous Celtic Connections – the world’s largest winter music festival – to events as diverse as the Glasgow Film Festival and the ever-popular, prestigious World Pipe Band Championships. Equally important has been our business events sector. Voted the best in the UK for 19 consecutive years, our Convention Bureau has achieved a record-breaking performance this year that demonstrates Glasgow remains one of the most trusted, dynamic destinations for conferences and conventions worldwide.

Working hand-in-hand with our city’s universities and research community to attract prestigious international events, Glasgow Convention Bureau is recognised as an industry powerhouse. With 80 conferences already confirmed for next year – with around 82,000 delegates expected to attend and just under £150million in economic benefit to the city forecast as a result – 2026 is set to be another strong year. In addition to that, as I’ve highlighted, we have a host of reasons to look forward to 2026, with the Commonwealth Games set to shine the global spotlight on the city once again, and some wonderful cultural highlights ahead too, including a unique Barbie design exhibition that’s set to be a show-stopper attraction for visitors from near and far.

Looking further ahead, we’ve lots in the pipeline too, with the UEFA European Football Championships coming to the city in 2028 and much more. So, our focus for the future is to keep delivering. To keep collaborating with partners so we build an international events eco-system that enables us to achieve our collective goals. And to keep ‘getting on with the business of events’, ensuring Glasgow remains at the forefront of innovation, inclusion, and sustainable growth in our global industry.

The Sports Consultancy: Demonstrating the true value of sport

Currently, it struggles to do this on the scale or in the detail achieved in the other sectors with which it competes for scarce capital and resources. TSC Impact has been established to help sport meet that challenge. In bringing together TSC’s wide-ranging sports market expertise and Dr Daniel Fujiwara’s globally renowned authority in social value, wellbeing economics and policy evaluation, we are committed to redefining how the industry measures socio-economic impact.

 

Social value and why it matters now

Social value is a quantification of the impact on society of any action, programme, investment, organisation or event. The measure looks beyond purely economic effects to capture a wider, often less tangible, range of positive and negative societal impacts that provide a rounded assessment of overall impact on people and their communities.

Providing social value – and being able to demonstrate it – is now essential for every organisation in sport as policy priorities and economic imperatives have placed an increasing emphasis on public benefit as a determinant of investment decisions. As public and private funders, federations and governing bodies have come to recognise the power of sport to do far more than attract fans and promote participation, it is properties and events that can demonstrate this social value they choose to support.

 

TSC Impact: A new benchmark for evaluation standards

Without the rigour of the social value assessment tools available in sectors where impacts are easier to quantify – in health, education or housing, for example – sport’s contribution to society will remain undervalued and under-resourced as investors and policymakers will be limited in their ability to make evidence-based decisions on where best to assign their resource. The challenge now, therefore, is to develop the robust, standardised and internationally recognised framework for measuring social value that will enable sport to compete with other policy levers for continued investment and support.

The Sports Consultancy (TSC) is committed to doing just this; partnering with Dr Daniel Fujiwara, a globally recognised authority in social value, wellbeing economics and policy evaluation, to establish a new international benchmark for measuring the social value of sport and the social return on investment it generates. Our shared mission is to close the social value analysis gap to other policy sectors by embedding a new, robust, standardised and internationally aligned social value measurement across sport, from its professional elite to its amateur grassroots and spanning major events, sponsorship and commercial partnerships, community programmes, and infrastructure projects.

Development of the new standard will be informed by this mix of sports industry expertise, leading-edge analytics and proven policy evaluation models, and guided by an industry taskforce made up of stakeholders with an interest in the field. Dr Fujiwara has authored or contributed to 15 global guidance manuals, including the OECD’s Social Value Framework and HM Treasury’s Green Book, and has led more than 120 policy evaluations for governments and international organisations including the United Nations and International Monetary Fund.

TSC is an award-winning advisory in sport and major events with a 20-year record of helping clients maximise and measure economic impact and social outcomes. Its dedicated research and intelligence unit SEER (Sports & Entertainment Evaluation and Research), which provides data, insight and analysis to support the decision-making of commercial, public and third sector organisations, will bring this experience to the project that will shape and test the new methodologies as they evolve.

The final framework will align with global best practice in social value measurement, including that of the OECD’s Cost-Benefit Analysis Guidance (2018) and the European Union Guidelines (2022). In so doing, it will give governments, investors and governing bodies the credible evidence they need to support the expansion of capital and revenue funding for sport; enable athletes, clubs, brands and sponsors to maximise the social impact of their work; and strengthen the case for the long-term prioritisation of sport as a powerful tool for building the healthy, resilient, inclusive societies of the future.

 

Next steps

TSC Impact has published its Social Value Positional Paper in November 2025, which outlines the importance of social value, best practice within social value measurement and the future potential for sport. TSC will also publish the new framework’s technical components in Volume 2 of this report during 2026. These will be informed by early engagement with industry leaders to better understand their priorities and the challenges they face in measuring socioeconomic impact and tested throughout their development with the input of a Sports Social Value Taskforce (SSVT).

Representatives of public sector bodies, international federations, rights holders, brands and investors are all invited to express an interest in joining the SSVT, which will build a new network of industry players with shared interest and experience in creating and measuring social value in sport. TSC and SEER will be seeking expert representation to join the SSVT, from the sports sector and beyond, and welcome contributions from all organisations and individuals as we work together to capture and communicate the true and full social value of sport.

The question sport must ask is not what society can do for it, but how it will show what it can do for society. For potential investors in sport, social value matters more than ever. For sport itself, quantifying that contribution to societal wellbeing and growth has never been more important in improving lives.

Score Unforgettable Events on Florida's Sports Coast!

Elite Venues for Every Game

Florida’s Sports Coast boasts some of the finest sports facilities in the region, making it the ideal location for athletes, event organizers, and sports enthusiasts alike. The Wiregrass Ranch Sports Campus of Pasco County in Wesley Chapel stands out as one of the largest and most versatile venues in the area. This cutting-edge sports complex features a 98,000 square-foot indoor facility, plus seven outdoor fields designed to host a range of sports such as soccer, football, rugby, lacrosse, etc. The venue regularly attracts regional and national events, drawing athletes and spectators from all over.

For tennis enthusiasts, Mouratoglou Academy Zephyrhills provides a premier setting for training and competition. This modern facility boasts 15 high-performance tennis courts, featuring both hard and clay surfaces that cater to professional tournaments and training camps. The facility also features five modern padel courts, and 8 inclusive pickleball courts. Known for its pristine surfaces and excellent amenities, the center is a local favorite and hosts numerous community tennis programs and outreach initiatives. Whether you’re competing in a national tournament or enjoying a recreational clinic, this venue offers an ideal environment for all levels of play.

For fans of ice sports, AdventHealth Center Ice in Wesley Chapel is one of Florida’s largest ice sports complexes. Featuring three NHL-standard rinks, one Olympic-standard rink, one junior ice rink, and a 2,000 sq. ft. fitness center, it serves as a hub for competitive ice sports in the region. The venue also regularly hosts regional and national competitions, providing state-of-the-art facilities for training camps and tournaments. It also offers public skating sessions and youth hockey leagues, making it a great destination for family fun and competitive training alike.

 

Leisure and Adventure: More Than Just Sports

While Florida’s Sports Coast is best known for its sports venues, it’s equally renowned for its outdoor adventure offerings. The region’s natural beauty, combined with its mild climate, makes it the perfect place for nature enthusiasts to explore. Here are just a few of its various leisure offerings.

Werner Boyce Salt Springs State Park in Port Richey offers a serene escape into Florida’s wilderness. Visitors can enjoy kayaking and canoeing along these scenic waterways, surrounded by lush greenery and abundant wildlife. This park provides the ideal setting for a peaceful day of nature exploration with plenty of opportunities to spot native species and enjoy the beauty of Florida’s natural landscape.

For those seeking a unique wildlife experience, Giraffe Ranch in Dade City offers an unforgettable safari-style adventure. This 47-acre ranch provides visitors the opportunity to get up close and personal with exotic animals from around the world, including giraffes, zebras, and ostriches. Guests can enjoy guided tours through its lush, scenic grounds, where they can feed and interact with the animals in a natural, open-air environment. Giraffe Ranch is perfect for wildlife enthusiasts looking for a hands-on experience in a serene, rural setting. With its educational tours and breathtaking views, it’s a mustsee destination for anyone visiting Florida’s Sports Coast.

Adrenaline seekers can head to The Lift Adventure Park at SunWest Park in Hudson, known for its innovative cable wakeboarding system. This one-of-a-kind park pulls riders across a lake, offering an exhilarating experience for wakeboarders of all skill levels. It also features an inflatable obstacle course with a slide, sandy beaches, and picnic areas, making it a fantastic spot to relax after a thrilling session on the water.

 

A Shopper’s Paradise

After a day of sports or outdoor adventure, Florida’s Sports Coast offers plenty of opportunities for leisure and relaxation. Tampa Premium Outlets in Wesley Chapel is the perfect destination for retail enthusiasts. With over 110 stores offering top brands at discounted prices, it’s a shopper’s paradise. Whether you’re looking for the latest fashion, electronics, or accessories, you’ll find a wide range of luxury and everyday brands to suit your style and budget.

 

Florida’s Sports Coast: Your All-Access Pass to Play & Explore

Florida’s Sports Coast is the ultimate destination for champions — athletes, business travelers, and active adventurers alike. With top-notch sports venues, stunning outdoor environments, and a wide range of shopping and dining options, this vibrant region seamlessly combines the thrill of competition with the relaxation of leisure. Whether you’re here to compete in a tournament, attend a conference, or simply explore and unwind, Florida’s Sports Coast offers the perfect backdrop for making unforgettable memories. Life’s a Game. Let’s Play!

Ahmedabad confirmed as hosts for 2030 Commonwealth Games

The decision confirms that the world’s most populous nation will stage the landmark edition of the Games, after delegates of the 74 Commonwealth member nations and territories ratified India’s bid at today’s Commonwealth Sport General Assembly in Glasgow.

India presented a compelling vision for the 2030 Games, centred in the Gujarat city of Amdavad (Ahmedabad), which will build on foundations laid by Glasgow 2026, enabling India to celebrate the centenary in style.

Moments after Amdavad was announced as hosts of the 2030 Commonwealth Games, 20 Garba dancers and 30 Indian dhol drummers burst into the General Assembly Hall, surprising delegates with a rich cultural performance that provided a taste of the heritage and pride that Athletes and fans can expect from a Games hosted in the Indian state of Gujarat.

Garba is a dance that originated in Gujarat and the performance featured members of Glasgow’s Indian community, and those from other parts of the Commonwealth, in a show of both diversity and unity across the Movement to start the journey from the Glasgow 2026 Commonwealth Games to the Centenary edition.

The first Commonwealth Games were held in 1930 in Hamilton, Canada. Australia topped the medal table at the most recent Games, staged in Birmingham, England, in 2022, with the rest of the top five made up of England, Canada, India and New Zealand.

 

Dr Donald Rukare, President of Commonwealth Sport said: "This is the start of a new golden era for Commonwealth Sport. After a 'Games reset' we head to Glasgow 2026 in fantastic shape to welcome the 74 teams of the Commonwealth before setting our sights on Amdavad 2030 for a special Centenary edition of the Commonwealth Games.

“India brings scale, youth, ambition, rich culture, enormous sporting passion and relevance, and I'm delighted to report strong interest from a range of nations to host the 2034 Games and beyond. We start our next century for the Commonwealth Games in good health."

 

Dr, PT Usha, President of the Commonwealth Games Association of India said: “We are deeply honoured by the trust shown by Commonwealth Sport. The 2030 Games will not only celebrate a hundred years of the Commonwealth Movement but also lay the foundation for the next century. It will bring together Athletes, communities, and cultures from across the Commonwealth in a spirit of friendship and progress.”

 

The Sports Programme

 

In addition to confirming the hosts for 2030, Commonwealth Sport also confirmed that 15 – 17 sports will feature at Amdavad 2030.

The Amdavad 2030 team will work closely with Commonwealth Sport and the International Federation community to shape a dynamic and exciting sport programme with strong local resonance and global appeal.

This will follow Commonwealth Sport’s recently concluded Sport Programme Review which outlines the sports which will feature at the Commonwealth Games: Athletics and Para Athletics, Swimming and Para Swimming, Table Tennis and Para Table Tennis, Bowls and Para Bowls, Weightlifting and Para Powerlifting, Artistic Gymnastics, Netball and Boxing.

The process to finalise the remainder of the programme will start next month, and the full Centenary Games line-up will be announced next year.

The sports under consideration are: Archery, Badminton, 3x3 Basketball and 3x3 Wheelchair Basketball, Beach Volleyball, Cricket T20, Cycling, Diving, Hockey, Judo, Rhythmic Gymnastics, Rugby Sevens, Shooting, Squash, Triathlon and Para Triathlon and Wrestling.

The host can also propose up to two new or traditional sports.

 

Duncan Scott, multiple Commonwealth Champion swimmer, said: “The Commonwealth Games are a special part of my career. Taking part in a home Games is incredible, so I’m excited for Indian Athletes who’ll get to do that in 2030. And for everyone else we’ve got an opportunity to expand our horizons and experience the ambition and colour of Amdavad and India. I loved the chance to compete in the Gold Coast in Australia as part of a travelling Team Scotland.

“We look forward to handing over the Games to Amdavad in great shape after welcoming all to Glasgow next year.”

 

Jaismine Lamboria, World Champion boxer from India, said: “It truly is a proud moment to see India become the host of the Centenary Commonwealth Games. Amdavad will give Athletes and fans a very warm and vibrant welcome, and having the opportunity to compete on home soil in 2030 will be a huge motivation for me and for many others. I’m excited for the next decade for Indian sport.”

Host City 2025 Announces Final Speaker Line-Up

This year’s event brings together senior leaders from across global sport, culture, government, and major event delivery to explore the theme “Getting on with the Business of Events” – practical look at how cities and organisers are delivering impact, investment and innovation in a changing world.

 

A world-class speaker programme

The completed programme features influential figures shaping the future of major events, including:

  • Uğur Erdener, President, SportAccord; Honorary President, World Archery; Honorary Member, International Olympic Committee
  • Sheikha Asmaa Thani Al-Thani, Director of Marketing & International Cooperation Sector, Qatar Olympic Committee
  • Basim K. Ibrahim, Sport Sector Director, Ministry of Investment, Kingdom of Saudi Arabia
  • Harvey Goldsmith CBE, Promoter, Artiste Management Productions Ltd
  • Sarah Massey, Managing Director, Women’s Rugby World Cup 2025
  • Rob Stull, President, UIPM
  • Kay Morrison, Chief Executive, Glasgow Life
  • Rob Dickson, Director of Industry and Events, VisitScotland
  • Phil Batty OBE, CEO, Glasgow 2026

They are joined by senior representatives from the International Olympic Committee, Commonwealth Sport, Milano Cortina 2026, and many more.

The full final line-up is available at www.hostcity.com.

Speaking ahead of the event, Conference Director Ben Avison said: “We are greatly honoured to welcome such an amazing line up of speakers from all over the world to this must-attend conference in the great city of Glasgow, Scotland.”

Billy Garrett Director of Culture, Tourism and Events at Glasgow Life said: “We’re committed to further enhancing the global reputation that Glasgow and Scotland have built up over many years as expert, trusted and welcoming hosts of events of all types so we maximise the positive economic and social impact to our city and country.

“Partnership working is absolutely vital to achieving that, and Host City provides an important platform for collaboration by bringing together influential industry professionals and decision-makers to share information, insights and ideas. This year’s dynamic programme and inspirational line-up of speakers will, I’m sure, be invaluable in helping us shape and realise our collective vision for world-class events.”

Rob Dickson, Director of Industry and Events at VisitScotland, said: “Events are not only vital for fostering connections and innovation, but they also play a crucial role in strengthening our communities and driving economic growth. Host City 2025 is the ideal platform for delegates from sport, cultural and business events to come together and explore the issues and trends facing the industry. With an outstanding line-up of speakers, we’re set for two days of inspiring conversations and fresh ideas. I look forward to welcoming everyone to Glasgow in just under two weeks.”

Host City is delivered with the support of Global Presenting Partners and Hosts, Glasgow Life and EventScotland, part of VisitScotland.

 

Media Contact
Ben Avison (ben.avison@hostcity.com)

 

About Host City

Host City is the event and media brand that connects the owners, hosts and organisers of major events. Through its conference, exhibition, awards and online publishing platforms, Host City shares best practice within the international community of international sports, business and cultural events. Host City events are renowned for the highest level of speakers, content and networking.

About Glasgow Life

Glasgow Life is a charity working for the benefit of the people of Glasgow. We believe everyone deserves a great Glasgow life and we find innovative ways to make this happen across the city’s diverse communities.

Our programmes, experiences and events range from grassroots community activities to large-scale cultural, artistic and sporting events which present Glasgow on an international stage.

Our work is designed to promote inclusion, happiness and health, as well as support the city’s visitor economy, in order to enhance Glasgow’s mental, physical and economic wellbeing.

About EventScotland

EventScotland, part of VisitScotland – the national tourism and events organisation for Scotland, works to make the destination the perfect stage for events by securing and supporting an exciting portfolio of sporting and cultural events. 

It provides funding opportunities and access to resources and information to develop the industry. By raising Scotland’s profile as a leading events destination, we hope to attract more visitors to our shores. 

It supports the delivery of Scotland’s National Events Strategy 2024-2035 which aims to build on the events industry’s many achievements to date. 

The strategy refresh has been shaped by, Scottish Government, VisitScotland’s Industry and Events Directorate, Scotland’s Events Industry Advisory Group (EIAG), Local Authorities, COSLA, Trade Union representatives, and those who responded to the consultation process. 

Find out more about Scotland’s National Events Strategy 2024-2035. 

For further information about funding programmes and latest event news: 

16 major U.S. destinations to visit Olympic Capital of Lausanne under umbrella of Sports ETA

Lausanne is set to welcome American sports delegates (credit: Antonio Vivace)

[Source: Sports ETA] The U.S.-based Sports Events & Tourism Association (Sports ETA), will lead a historic visit of 16 major U.S. host destinations to meet with global sports federation leaders and event organizers in Lausanne, Switzerland from December 3-5, 2025.

This notable visit marks a significant milestone in the international engagement strategy of Sports ETA—the leading and only trade association representing the U.S. sports tourism industry—ahead of a series of global sports events coming to the United States, including the FIFA World Cup 26 and the LA28 Olympic and Paralympic Games. The delegation will connect with international sports federations and organizations headquartered in Lausanne, widely recognized as the Olympic Capital of the world. 

Sports ETA President & CEO John David said: “Leading the first-ever Sports ETA international delegation is a historic step for our organization and 16 of our premier U.S. host destinations. This visit to Lausanne underlines the unprecedented opportunity ahead as the U.S. prepares to host some of the biggest sporting events over the next decade. We look forward to seeing our members strengthen relations with the global sports community and create long-lasting partnerships that will define this new era of sports tourism.”

The visiting delegation includes representatives from Baltimore, Maryland; Boston, Massachusetts; Cleveland, Ohio; Columbus, Ohio; Detroit, Michigan; Las Vegas, Nevada; Miami, Florida; New Orleans, Louisiana; Phoenix, Arizona; Portland, Oregon; Raleigh-Durham, North Carolina; Salt Lake City, Utah; Washington, D.C.; and the State of Florida. These destinations are experienced hosts of major sporting events and are eager to welcome even more international competitions.

During the visit, the delegation will host an exclusive reception at the Olympic Museum on December 3, followed by one-on-one networking sessions on December 4, providing International Federation leaders direct access to U.S. destinations eager to support global sporting events.

Sports ETA Chief of International Sports & Strategy Janis Burke said: “Our delegation is looking forward to connecting with International Federations (IFs) and Olympic stakeholders in the Olympic Capital. Our member destinations are experienced sports tourism leaders, and this visit underlines their appetite to strengthen ties with the international sports community and explore future hosting opportunities. We look forward to welcoming IFs and sports organizations to our reception at the Olympic Museum on December 3, followed by one-on-one networking sessions on December 4, providing International Federation leaders direct access to premier U.S. destinations eager to host events.”

Building on the Lausanne visit, Sports ETA will expand its annual Symposium flagship event to include an international component for the first time, from April 20-23, 2026, in Las Vegas, Nevada. Symposium International 2026 will bring together international sports federations, event organizers, and U.S. host destinations to explore partnerships and advance global sports tourism collaboration.

 

International sports federation representatives and event organizers interested in attending the December 3 reception at the Olympic Museum or the December 4 networking sessions in Lausanne should email Janis Burke at janisburke@sportseta.org. For more information about Sports ETA or Symposium International 2026, visit SportsETA.org.

Islamic Solidarity Games set to light up Riyadh with spectacular sporting showcase

Riyadh set to host the Islamic Solidarity Games

Under the patronage of Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud, the Kingdom of Saudi Arabia will host the opening of the 6th Islamic Solidarity Games tomorrow, continuing until 21 November, with participation from 57 Islamic countries.

The Islamic Solidarity Games unites the Islamic Solidarity Sports Association’s (ISSA) member National Olympic Committees, providing a platform to celebrate peace and diversity.

The 6th edition marks a return to Saudi Arabia, where the inaugural Islamic Solidarity Games was held in 2005.

It will feature 3,500 of the best athletes from the 57 competing countries, participating across 23 sports until the Closing Ceremony on 21 November.

Events have already begun in Futsal, Volleyball and Boxing. The other sports on the programme are Athletics, Para Athletics, 3x3 Basketball, Camel Racing, Duathlon, Equestrian, Esports, Fencing, Handball, Judo, Ju-jitsu, Karate, Muay Thai, Para Powerlifting, Swimming, Taekwondo, Table Tennis, Weightlifting, Wrestling and Wushu.

Competition will be staged across four venue clusters, delivering a sustainable hosting model which will inspire future editions of the Islamic Solidarity Games.

Minister of Sport, President of the Saudi Olympic and Paralympic Committee and President of the Islamic Solidarity Sports Association Prince Abdulaziz bin Turki bin Faisal stated, "This royal patronage highlights the importance of joint Islamic action and the support for cooperation among the member states of the Organization of Islamic Cooperation. Sport serves as a vital bridge for fostering peace, unity, and understanding."

"We are excited to host over 3,000 athletes competing in more than 22 different sports and are committed to delivering an exceptional event that showcases the Kingdom's organizational capabilities," he added.

The Islamic Solidarity Games are a major event in the Islamic world, fostering fair competition, promoting values of peace and brotherhood, and reinforcing Saudi Arabia's commitment to unity among Islamic nations.

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