Spirit of Harrogate launches new ready to serve drinks brand
[Source: The Sports Consultancy] Harrogate-based premium drinks brand, Spirit of Harrogate, is today announcing the launch of ‘Solo’ – five ready to serve drinks – created for the UCI Road World Championships, taking place in Yorkshire this September.
Solo will be an Official Supplier of the 2019 UCI Road World Championships running from 22nd – 29th September, with the world’s best cyclists descending on Yorkshire for the week. Spectators can sample the range of refreshing tipples from the tournament’s multiple bar venues throughout the week, and from the Spirit of Harrogate experience store on Montpellier Parade. Solo will also be available to purchase in store after the races too.
Solo has been made using award-winning Slingsby Gin and includes Slingsby London Dry with Indian Tonic Water – a signature classic made with locally sourced botanicals. Attendees can also enjoy Slingsby Rhubarb Gin with Ginger Ale or Elderflower Tonic Water infused with the finest Yorkshire rhubarb or Slingsby Gooseberry Gin mixed with Mediterranean Tonic. Solo will also launch a ready to serve made using the Gin brand’s latest flavour variant Marmalade, complimented with Mediterranean tonic. All products are bottled at 8% ABV.
The sponsorship deal, which was concluded on behalf of the UCI by The Sports Consultancy (TSC), will see Solo benefit from multiple promotional opportunities over the seven days including on-course branding, branded content across the event’s social channels and advertisement in the official programme. The team will also be handing out branded giveaways throughout the duration of the event in the UCI Fan Zone, in their flagship store in the heart of Harrogate and as part of the 2-day publicity vehicle caravan on the final weekend.
Co-Founder of Spirit of Harrogate Mike Carthy comments:
“We’re delighted to be launching our first ready to serve drinks brand and thrilled that Solo will be the Official Supplier for such a prestigious sporting event. We can’t wait to welcome the thousands of attendees and world’s best cyclists to our hometown. I’ll certainly be there cheering on the sports men and women who are competing as they race through the heart of Harrogate – with a Solo in hand of course. Solo is something we’ve worked incredibly hard on and we can’t wait for visitors to trial our unique flavours during the event.”