Susan Sawbridge has joined the New Zealand Major Events team at the Ministry of Business, Innovation and Employment to head up a new unit focused on event prospecting.

The New Zealand government has established a new Major Event Prospecting Secretariat and independent panel, which will see the country’s government agencies working together to drive a proactive major event prospecting programme.

Led by Susan Sawbridge and housed within the Ministry of Business, Innovation and Employment, the Major Events Prospecting Secretariat will work closely with central government agencies, local government and sector bodies to ensure New Zealand continues to attract and develop significant international events. 

Susan previously managed event prospecting and bidding for the city of Auckland.

 “This is a really exciting time for us and we are incredibly fortunate to have secured Susan’s talent to champion the government’s approach to prospecting,” said Devorah Blumberg, Manager of New Zealand Major Events.

Susan Sawbridge said, “New Zealand’s major events capability is now very well established, so it’s a perfect opportunity to move prospecting into an even more collaborative and strategic space – both from our perspective and also for events rights holders.”

New Zealand Major Events is a member of the International Association of Event Hosts and a participant in Host City 2017.