Why free-to-air broadcasting still matters for host cities

With sports audiences increasingly spread across platforms, Glen Killane, Executive Director of Sport at the European Broadcasting Union (EBU), explains why free-to-air broadcasting remains a powerful tool for host cities, and how new technologies are reshaping the way sporting events reach audiences worldwide.

WDSF keeps dancing beyond the Games

Sergey Nifontov, General Secretary of the World DanceSport Federation spoke to Host City about how to manage rapid growth and digital transformation in line with the priorities of host destinations.