The European Championships is being held for the first time in 2018 in a unique partnership between Europe’s leading sports federations, the Host Cities of Glasgow and Berlin and the European Broadcasting Union (EBU). This sporting partnership will create a new event on the world stage elevating the status of European Champions and attracting a potential television audience of up to 1.03 billion across the continent, with a wider audience via digital platforms.
To be staged every four years the European Championships will combine the existing European Championships of Athletics, Aquatics, Cycling, Gymnastics, Rowing and Triathlon with a new Golf team event. Glasgow is Host City for all events with the exception of Athletics, which takes place in Berlin.
Around 3,000 athletes will visit Scotland during the Championships while a further 1,500 athletes will compete in Berlin.
And organisers have today agreed on an 11-day sports programme (2-12 August 2018), with 10 days of television coverage starting on Friday 3 August. The news comes just two months after the EBU confirmed that over 35 of its members, including the BBC, have now signed up to show the first edition of the new multi-sport concept in 2018.
Other EBU members already signed up include VRT (Belgium), HRT (Croatia), DT (Denmark), YLE (Finland), RTE (Ireland), NOS (Netherlands), NRK (Norway), TVP (Poland), SRG SSR (Switzerland), and SVT and TV4 (Sweden). The level of coverage for the inaugural European Championships is also enhanced by a deal with Eurosport.
As part of the confirmed sports programme synchronised swimming will now take place at Scotstoun Sports Campus in Glasgow, allowing the Royal Commonwealth Pool in Edinburgh to focus on delivering a world-class diving competition. The move means both diving and synchronised swimming will benefit from enhanced broadcast coverage.
The 11-day sports programme contains two action packed weekends that will see venues across Glasgow and Scotland come alive as Europe’s finest athletes do battle in a bid to be crowned European champion.
Aileen Campbell, Scottish Government Minister for Sport, said: “The Championships are an excellent platform to showcase to a global audience just how good Scotland is at hosting major events, and the fact we are going to have 11 action packed days of sport only adds to that spectacle.
“We have an outstanding track record of successfully hosting events watched across the world and I’m sure that people across Scotland will welcome athletes and give them an experience that they’ll never forget.”
Councillor Frank McAveety, Leader of Glasgow City Council, said: “Excitement is building ahead of the Glasgow 2018 European Championships, with the final sports programme ensuring that Glasgow will continue to shine on the global stage.
“The fact that the city will be hosting an event watched by a potential television audience of one billion people is a golden opportunity for us. We will use the magical moments that the athletes, our fantastic home crowd and our many visitors will create to showcase everything we have to offer as a visitor destination.”
European Athletics President Svein Arne Hansen, co-chair of the European Championships Board, said: “The European Sports Federation members of the 2018 Board are fully supportive of having an overall programme that will deliver a schedule packed with exciting finals and gold-medal moments for television. We all believe in the power of aggregation and the benefits for our sports that come from bringing our championships together in this exciting new event.”
Fellow co-chair Paolo Barelli, President of the Ligue Européenne de Natation (European Aquatics), said: “The sports programme in Glasgow will start with a number of qualifying rounds on Thursday 2 August before a packed weekend of sport on television starting on Friday 3 August. This optimised 10-day television program will create a fantastic viewing experience with audiences able to follow finals in multiple sports across the day and evening, with great storytelling opportunities for broadcasters. Indeed, it will intensify even further the power of aggregation that this European Championships provides.”
Stefan Kuerten, Director of Eurovision Services and Sports Rights, said: “We are very happy with this exciting 10-day television schedule for the 2018 European Championships. In a multi-sport event, you can choose between the different sports and the opportunity to follow your national athletes across a variety of sport.
“Television and radio channels will be able to switch from one highly attractive sport to another without interrupting their program and digital platforms will propose a large choice of content which will accommodate all viewers. Furthermore, it creates a close synergy between Glasgow and Berlin, with broadcasters able to crisscross between events in both cities as they follow their respective national medal hopes.
Glasgow 2018 will build on Scotland’s track record of hosting major international events including the 2014 Commonwealth Games, 2014 Ryder Cup and 2015 World Gymnastics Championships.
Download the programme for Glasgow 2018 here: DOWNLOAD PROGRAMME
Visit www.glasgow2018.com for further information on the Glasgow 2018 European Championships and to register for priority access to tickets, which go on sale this summer.
[Source: EventScotland]
