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Rickie Fowler, winner of the 2015 Aberdeen Asset Management Scottish Open (Credit: Getty Images)

Host City News

Find your USP like Scotland, The Home of Golf

Paul Bush OBE, VisitScotland’s Director of Events, says identifying and maximising your USP is the key to placing events at the heart of your tourism strategy...


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I found HOST CITY enlightening. The calibre of people that attended and spoke was excellent; it was excellent to meet so many experts with a shared perspective and passion and belief that the hosting of major events is a force for good.
David Grevemberg, Chief Executive Officer, Commonwealth Games Federation