SportAccord Convention is delighted to announce Discover Los Angeles will be the exclusive Global Partner at its 15th edition of the Convention, taking place from 2–7 April 2017 in this year’s European Capital of Culture, Aarhus in Denmark.

Since its founding on September 4, 1781, Los Angeles has grown into a dynamic metropolis with its eye on the future, while preserving its extraordinary cultural heritage. LA is one of the most ethnically diverse cities in the world, making it a truly global city. From San Pedro to the San Fernando Valley, LA is home to 211 sites that are on the National Register of Historic Places. As the entertainment capital of the world and its rich legacy of sport, Los Angeles has a long history when it comes to culture and sport.

Discover Los Angeles President & CEO Ernest Wooden Jr. said, “An epicentre of the sports and entertainment universe, Los Angeles is committed to delivering championship calibre sporting events on the world’s greatest stage. We are excited to be the Global Partner of the SportAccord Convention for the first time and look forward to showcasing L.A.’s unparalleled culture of creativity, innovation and entertainment.”

Held in a different city each year, the annual SportAccord Convention is a unique opportunity for key decision-makers from sport and industry to meet, network and strategically shape global, regional and national agendas. A 6-day event with 1500 delegates expected to attend, organisations can take advantage of the many opportunities offered at the world’s premier and most exclusive annual event focused on the business of sport.

Nis Hatt, Managing Director of SportAccord Convention said, “We are delighted to welcome Discover Los Angeles onboard as the Global Partner for the SportAccord Convention. A diverse city, its rich cultural heritage makes Los Angeles one of the ‘go-to’ destinations, and delegates will have every opportunity to connect and discover more during the Convention.”

The Discover Los Angeles team will be found at Stand 37.