Becky Artmonsky

Position: Director, Apollo World Touring

Becky started her career in project finance at Chase Investment Bank. She left to join Virgin Communications in 1996 as Head of Corporate Development.

She then founded Sonic Marketing, representing some of the biggest names in music including The Brits, Robbie Williams, Virgin Megastore and Orange. She sold Sonic in 2002 and worked with Discovery Networks Europe and then at Reel Enterprises working with the EPL.

She co-founded All the Worlds with Paul Morrison in 2008, partnering with Universal Music Group International to create branded entertainment properties including Formula 1 Rocks with LG.

She co-founded Apollo BC with Paul in 2015. Apollo successfully acquired a license to create an F1-themed broadcast entertainment platform produced in association with Will Smith’s Westbrook Studios and supported by an A list Talent World Tour live events series. Apollo World Touring’s live events and broadcast team deliver the platform across; talent booking, live event promotion and production, local promoter management, content creation & distribution, international brand sponsorship sales and management.

Becky has an MA in Economics from St Catharine’s College, Cambridge and lives in London.