2023 Agenda

PANEL 1: The future of mass gatherings in a changing worldIn a dynamic, innovative world, how can major international events stay relevant, flexible, credible and consumable? From climate change to digitalisation, what are the existential risks and future opportunities for hosts, owners, organisers, sponsors and suppliers? How can we navigate major geopolitical issues? How can events return on the values of the host?

PANEL 2: The event algorithm: unleashing the power of events to reach peopleWhat is the secret behind the success of the world’s most popular events, and how can technology be deployed to amplify this success? What tools and methodologies for data can the event industry benefiting from adopting?

PANEL 3: Transformative partnerships
How are partnerships between event stakeholders evolving? How can we improve knowledge transfer? How can we create event calendars that work for all stakeholders? Are the priorities of rights holders, hosts, sponsors and suppliers aligned? How is the supply chain for events developing?

PANEL 4: Media and monetisation
What are the emerging trends in broadcasting, media consumption, and rights monetisation for major events? Will broadcasters continue to compete for rights in large numbers? If not, how will rights be monetised?

PANEL 5: How events can drive changes in equalityHow are events contributing to gender diversity, accessibility & equality?

Case Study

PANEL 8: Strategic development of destinations through sport and events
The policy-led approach: what are the key priorities for governments, and how can major events align with them? What can events do to promote the strategic priorities of host regions and cities? How are nations developing their cities, societies and economy through sport and events? What role can the international community of experts play in the positive development of economies in transition? What are the compromises and opportunities within the ever-evolving legislative and policy landscapes we inhabit?

PANEL 9: Quantifying the less tangible impacts of events
Quantifying the transformative power of events: how can we identify, deliver and quantify the broad range of event impacts? Is it possible to demonstrate impacts that are more intangible, and how can such benefits be communicated?

PANEL 10: Evolving sports and formats
Which new and emerging sports hold the greatest potential for growth? What new formats are emerging for new events? How can we shake up events to make them less elite? How can we increase integration of para and women’s sports?

PANEL 11: Delivering more sustainable events

PANEL 12: Changing venue requirements
What do venues need to deliver the events of today and tomorrow? What are the requirements for technology, transport, security and commercial opportunities?