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Tue 15th Nov Wed 16th Dec 

 * Subject to change

Pre-Conference: Monday 14 November 2022
18:00-20:00 WELCOME RECEPTION
Speaker: Sir Craig Reedie GBE, Honorary Member, International Olympic Committee

Day 1: Tuesday 15 November 2022
08:00 Registration, Coffee & Networking
09:00 Welcome & Keynote Address
Paul Bush OBE, Director of Events, VisitScotland
Ivo Ferriani, President, GAISF, SportAccord, AWOIF and IBSF
Matthew Astill, Chief Executive Officer, Cavendish Group
Ben Avison, Editorial & Conference Director, Cavendish Group
09:30

PANEL 1: What are the new realities and how can we shape them?
What forces are driving the world of major events today? Where will the events industry be in five years’ time? What have we learned from the pandemic and COP? Do in-person major events have perennial value, or do we need to find a different model? How can we respond to inflation and cost constraints? Where will the balance lie between global and local audiences? And what role can events play in progressing diversity, equity and inclusion?
10:15 PANEL 2: Showcasing the 2023 UCI Cycling World Championships
11:00-11:30 Refreshments & networking break
11:30 Presentation
11:45 PANEL 3: The future fan
Who is the future fan? What do they want? Are they online, ethical, busier, younger or older? What can we learn from other industries who have embraced the customer journey? How do we convert data to growth?
12:30 Presentation: Birmingham 2022 Commonwealth Games review – what next for the Games?
12:45 Lunch & networking break
14:15 Panel 4: Partnership paradigms of event hosting and delivery
Good relationships between rights holders, hosts, organisers, suppliers and sponsors are essential to deliver positive events. How are these relationships being fostered and nurtured?
14:50 Presentation: Looking ahead to the Paris 2024 Olympic & Paralympic Games
15:05 Panel 5: Major events and politics
To what extent should major events get involved in political concerns?
15:50 Refreshments & networking break
16:20 Presentation: Looking ahead to the LA 28 Olympic & Paralympic Games
16:35

Panel 6: How are technology and digitalisation changing event delivery?
From more sustainable approaches to hardware to digital platforms, technology is transforming our world. What opportunities and challenges do digital twins, the metaverse, VR and AR present for major events and host cities? Where do major events stand in these new realities?
17:20 Keynote Address
Octavian Morariu, Member and Future Host Commission (Winter) Chair, International Olympic Committee
17:35 Day One conference close
18:15-20:45 Dinner reception

   

Day Two: Wednesday 16 November 2022
08:30 Registration, coffee & networking
09:00 Panel 7: Cities of the future
How can urban design impact health and wellbeing? What kind of leisure facilities are needed for a changing economy and habits? How can events bring economic diversification and increase participation?
09:35 Panel 8: New event concepts – how much more disruption can we take?
Will new event concepts like the Cycling World Championships, the Commonwealth Esports Games, festivals in the metaverse and hybrid conferences continue to emerge, or are we seeing a post-covid return to traditionalism?
10:10 Presentation: Future FIFA World Cups
What will hosting in the Middle East, Australasia and the Americas bring to football? What are the challenges and opportunities of co-hosting? How can the Women’s World Cup match the Men’s World Cup?
10:25 Panel 9: Sustainability solutions in action
There are many tools available to make events more sustainable, but how can we incentivise their deployment? How can events account for carbon? And how should we design and adapting events with social sustainability in mind?
11:00 Morning refreshments & networking break
11:30

Panel 10: The rise of women's sport and entertainment
What can major event stakeholders do to further tap into female audiences and talent?
12:05 Panel 11: Investing in and monetising events – where are the opportunities and challenges?
What are the opportunities for investment in and monetising major events and how can technology help rights holders to access them?
12:40 Panel 12: Designing a better events industry
Creating organisational systems of power for good. Succession planning for diversity and sustainability. How can we attract young people to the events industry, and deal with the shortage of skills and labour?
13:15

Panel 13: Justifying the impact and benefit of events
What kind of impacts and benefits do events bring and are we demonstrating them all? Why are social benefits becoming more important to prove? How can events help governments to achieve multiple policy goals?
13:50 Conference Close