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2022 Agenda

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HOST CITY 2022
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Agenda

Global Presenting Partners & Hosts

 

 
Tue 15th Nov Wed 16th Nov 

 * Subject to change

Pre-Conference: Monday 14 November 2022

18:00-20:00 WELCOME RECEPTION
Drygate Brewing Company, 85 Drygate, Glasgow G4 0UT

Day 1: Tuesday 15 November 2022
Technology & Innovation Centre, Glasgow

08:00 Registration, Coffee & Networking
09:00 Welcome & Keynote Address
Matthew Astill, Chief Executive Officer, Cavendish Group
Paul Bush OBE, Director of Events, VisitScotland
Ivo Ferriani, President, GAISF, SportAccord, AWOIF and IBSF
Ben Avison, Editorial & Conference Director, Cavendish Group
09:30

PANEL 1: What are the new realities and how can we shape them?
What forces are driving the world of major events today? Where will the events industry be in five years’ time? What have we learned from the pandemic and COP? Do in-person major events have perennial value, or do we need to find a different model? How can we respond to inflation and cost constraints? Where will the balance lie between global and local audiences? And what role can events play in progressing diversity, equity and inclusion?

Speakers:
Ivo Ferriani, President, GAISF, SportAccord, AWOIF and IBSF
Sam Ramsamy, Honorary Member, IOC and Vice President, FINA
David De Behr, Head of Sales, Major Events, Aggreko
Susan Deighan, Chief Executive, Glasgow Life
Chair: Paul Bush OBE, Director of Events, VisitScotland

10:20

PANEL 2: New event concepts – disruption and synergy
Will new event concepts like the Commonwealth Esports Games, festivals in the metaverse and hybrid conferences continue to emerge, or are we seeing a post-covid return to traditionalism?
Where are the synergies between rights holders and event hosts, and how can they support each other’s development?

Speakers:
Beng Choo Low, Secretary General, World Baseball-Softball Confederation
Tine Eriksen Green, Head of Major Events, City of Copenhagen
Prof. Andy Miah, Metaverse Council & Commission Member, Global Esports Federation
Moderator: Robbie Clyde, Head of EventScotland, VisitScotland

11:00-11:30 Refreshments & networking break
11:30 Case Study: FIM World Supercross Championship
Antony Warren, Head of Business Development, World Supercross Championship (WSX) & Founder, Supersize Live
11:40

PANEL 3: The future fan
Who is the future fan? What do they want? Are they online, ethical, busier, younger or older? What can we learn from other industries who have embraced the customer journey? How do we convert data to growth?

Speakers:
Brendan Williams, Chair of the Athletes Advisory Commission, Commonwealth Games Federation (CGF)
Alice John, Head of Economic Growth and Development Advisory, Deloitte’s Sports Business Group
Mate Bor, Chief of Staff and Senior Advisor to the President, FITEQ AND Gergely Murány, Head of Diplomatic Relations, FITEQ
Jonny Murch, CEO / Founder, Redtorch
Jonathan Coates, Marketing, Communications and Events Manager, ESA (European Sponsorship Association) and Communications Manager, UIPM
Moderator: Mike Laflin, CEO & Founder, Global Sustainable Sport

12:35 Presentation and Q&A: Birmingham 2022 Commonwealth Games review
Ian Ward, Leader, Birmingham City Council
12:50 Lunch & networking break
14:00

Panel 4: Partnership paradigms of event hosting and delivery
Good relationships between rights holders, hosts, organisers, suppliers and sponsors are essential to deliver positive events. How are these relationships being fostered and nurtured?

Speakers include:
Hilary Atkinson, Director, FIH Pro League & Olympic Games, International Hockey Federation (FIH)
Julia Amour, Director, Festivals Edinburgh
Helen Marriage, Director, Artichoke
Moderator: Jonny Gray, Senior Managing Director, Ankura

14:45 Presentation
Stefano Manelli, Director, Citec Italy; Transportation Supervisor, Fondazione Milano Cortina 2026
15:00

Panel 5: Unlocking the power of technology to deliver events to fans
Events are generating ever more sophisticated data about their audiences, but how can they capitalise on this knowledge? How do we convert data to growth? And how should we give fans access to content? What opportunities and challenges do digital twins, the metaverse, VR and AR present for major events and host cities?

Speakers:
Yiannis Exarchos, Director, Olympic Channel Services, International Olympic Committee
John Tweardy, Managing Partner - Olympic, Paralympic & Major Events Practice, Deloitte
Andy Meikle, Founder and CEO, Recast
Catherine Chapman, Senior Programme Manager, Wiz-Team
Moderator: Martin Fitchie, Director, Motion Technology Services

15:45 Refreshments & networking break
16:15 Case Study: Tour de France Grand Départ Copenhagen Denmark 2022
Tine Eriksen Green, Head of Major Events, City of Copenhagen
16:30

Panel 6: How events make a “world sports capital”

Speakers:
Debra Gawrych, Secretary General, International Federation of Sport Climbing
Liese Abili, Vice President of Sports Development at the Florida Sports Foundation
Mathew Ratner, Associate Director, Sports & Entertainment Tourism, Greater Miami Convention & Visitors Bureau Miami
Jennifer Arnold, Vice President, Marketing & Communications, U.S. Soccer Foundation
Moderator: David Grevemberg CBE, Chief Innovation and Partnerships Officer, Centre for Sports and Human Rights*

17:30 Networking Break / "Speed Dating"
18:10 Day One conference close
18:15-20:45 Civic Reception hosted by the Rt Hon The Lord Provost of Glasgow
Keynote Speakers:

Sir Craig Reedie GBE, Honorary Member, International Olympic Committee
Bailee Leòdhas Massie, Glasgow City Council

   

Day Two: Wednesday 16 November 2022

08:30 Registration, coffee & networking
09:00

Panel 7: Cities of the future
How can urban design impact health and wellbeing? What kind of leisure facilities are needed for a changing economy and habits? How can events bring economic diversification and increase participation?

Speakers:
Tim Briercliffe, Secretary General, AIPH – International Association of Horticultural Producers
Maxwell de Silva, Secretary General, National Olympic Committee of Sri Lanka
Sandra Wall, Creative industries, Event and Meetings, Norrköping Municipality - UNESCO City of music​
Moderator: Andrew Dixon, Director, Culture, Creativity, Place

09:35

Panel 8: Showcasing the 2023 UCI Cycling World Championships
Will new event concepts like the Cycling World Championships, the Commonwealth Esports Games, festivals in the metaverse and hybrid conferences continue to emerge, or are we seeing a post-covid return to traditionalism?

Speakers:
Paul Bush OBE, Director of Events, VisitScotland
David Lappartient, President, Union Cycliste Internationale (UCI)
Moderator: Martin Ross, Global News Editor, SportBusiness

10:15

Panel 9: Sustainability solutions in action - Sponsored by Aggreko
There are many tools available to make events more sustainable, but how can we incentivise their deployment? How can events account for carbon? And how should we design and adapt events with social sustainability in mind?

Speakers:
Georgina Grenon, Director of Environmental Excellence, Paris 2024 Organising Committee for the Olympic and Paralympic Games
Arlette Anderson, Director of Sustainable Golf, The R&A
David Stubbs, Independent Sustainability Expert
Richard Bate, Chief Safety & Sustainability Officer, EBK Grand Prix and Vice President, IOSH
Moderator: Daniel Cordey, Chairman, Association of Global Event Suppliers

11:00 Morning refreshments & networking break
11:25

Panel 10: The rise of women's sport and entertainment
What can major event stakeholders do to further tap into female audiences and talent?

Speakers:
Khunying Patama Leeswadtrakul, Vice President, Badminton World Federation and IOC Member
Jennifer Arnold, Associate Vice President, Marketing & Communications, U.S. Soccer Foundation
Sarah Lewis OBE OLY, Managing Director, Global Sports Leader
Claire Nelson, CEO, Netball Scotland and Sirens Netball Superleague Club
Moderator: Duncan Mackay, Founding Editor, insidethegames.biz

12:05

Panel 11: Justifying the impact and benefit of events
What kind of impacts and benefits do events bring and are we demonstrating them all? Why are social benefits becoming more important to prove? How can events help governments to achieve multiple policy goals?

Speakers:
Toni Jorba, Head of Event Operations, World Athletics
Perttu Pesä, Director, Major Events, City of Tampere
Jack Nixon, Strategy Director, Nielsen Sports
Moderator: Iain Edmondson, Founder, Legacy Delivery and Honorary Member, IAEH

12:40

Panel 12: Designing a better events industry
Creating organisational systems of power for good. Succession planning for diversity and sustainability. How can we attract young people to the events industry, and deal with the shortage of skills and labour?

Speakers:
Martin Boyle, CEO, The International Association of Professional Congress Organisers (IAPCO)
Jason Ferguson, Chairman, World Professional Billiards and Snooker Association
Gayle Shepherd, Director of People, Projects and Technology, Scottish Event Campus (SEC)
Moderator: Chris Barrett, Editor, Access All Areas

13:15 Conference Close
 

*subject to final confirmation

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