SportAccord Convention is delighted to welcome the return of Sport Event Denmark as a Gold Partner and Co-Host for the 15th edition of the SportAccord Convention taking place in Aarhus, Denmark from 2-7 April 2017.

Sport Event Denmark is the national Danish sporting event organisation, established and supported by the Danish Government. Its main objective is to help develop and promote sport, to attract and host major international sporting events and congresses.

Lars Lundov, CEO of Sport Event Denmark, said: “It is a unique situation for Sport Event Denmark to welcome SportAccord Convention and all the delegates to Denmark as co-host as well as being Gold Partner once again. We will take the advantage to walk-the-talk in terms of hosting, not only in terms of the Convention but also in terms of the many major international sporting events that are in the pipeline. From the Opening of the Convention until the Closing Event in the ARoS Museum, we will do our utmost to demonstrate why Danes are some of the happiest people in the world and to share how the Danish ‘hygge’ can be translated into an international setting.”

To experience this in action, Sport Event Denmark will be found at the Danish Booth (no. 90) where delegates can take part in an interactive competition with the chance of winning a range of daily prizes including Beoplay H7 – Premium wireless over-ear headphones. Delegates are also invited to join the Danish team for Happy Hour from 16:30 to 17:30 daily from Tuesday 4 to 6 April inclusively, to sip and “exbeerience” one of the most famous beers in the world – Carlsberg.

Commenting on the partnership, Nis Hatt, Managing Director of SportAccord Convention, said: “It is always a pleasure to have Sport Event Denmark onboard as a Gold Partner and particularly this year as Co-Hosts with the City of Aarhus. Their enthusiasm, passion and contribution in putting this event together has been instrumental in helping to make the 15th edition of SportAccord Convention a special one in this year’s European Capital of Culture, Aarhus Denmark, and we would like to offer our sincerest thanks.”

Around 2,000 delegates register and attend the SportAccord Convention to network and discuss the business of sport with over ninety percent (90%) of the delegation being key decision-makers and in a position to take action. The majority of delegates, partners and exhibitors return each year, ensuring the Convention is part of their business strategy.