The news that HRH Prince Ali Bin Al Hussein of Jordan is to run for the FIFA presidency in May is a major boost to the importance of the Soccerex Asian Forum, the organisers have said.
The Soccerex Asian Forum takes place on April 14th-15th at the King Hussein Bin Talal Convention Centre on the Dead Sea, Jordan.
“The FIFA presidency elections will generate worldwide interest and the Asian Forum represents a final opportunity for senior industry figures from Asia and afar to come together ahead of the elections to engage and discuss the development of the game,” Soccerex said in a press release.
The FIFA vice president for Asia and president of the Jordan Football Association will open the event in his home nation, just weeks before the FIFA presidential elections take place.
“We are hugely honoured and privileged to be working again with His Royal Highness, Prince Ali at our 2015 Asian Forum,” said Soccerex CEO Duncan Revie.
“He is so passionate about the game and his visionary work with the Asian Football Development Project has had significant impact on football and the opportunities it provides throughout Asia.
“We are proud to be working alongside him, the AFDP and the Jordan Football Association and hope that in some small way the Asian Forum will help contribute towards his efforts to develop football across the continent.”
Prince Ali is the third candidate to step forward for the FIFA presidency, after incumbent Sepp Blatter and former FIFA Executive Jerome Champagne announced their intentions to stand in September.
He has pledged to transform FIFA into "an International Federation that is a service organization and a model of ethics, transparency and good governance."
Soccerex said: "2014 saw FIFA President Sepp Blatter, CONCACAF President Jeffrey Webb, FIFA Vice-President Jim Boyce and Vice-President of the Asian Football Confederation Moya Dodd address delegates at Soccerex events around the world and Prince Ali’s involvement at the opening ceremony of the Asian Forum ensures that 2015 will pick up where 2014 left off.”