Host City: What can delegates expect at the upcoming SPORTELAsia conference – what are the big topics on the agenda?

Laurent Puons: I am definitely interested to learn more about the latest opportunities for each of Asia’s key sports business markets. Each market is unique and making their own path, which is fascinating. Some key themes across these markets will be understanding how local markets are adapting to the growth of OTT, how rights holders are unlocking value through digital and understanding the latest developments in esports.

Host City: Why are you hosting the event in Macau – what will the visitor experience be like there?

Laurent Puons: SPORTELAsia has not been back to the Far East since SPORTELAsia 2014 in Shanghai and a lot has happened in the industry since then. We need to be in the Far East this year and Macau is strategically located for our community to come together and do business in Asia.

Host City: How does this event compare to SPORTELMonaco?

Laurent Puons: SPORTELMonaco is our global convention, which has over 3,000 sports media and technology executives from across the world. It has been held in Monaco for over 30 years and is a fantastic representation of the state of the global industry.

SPORTEL Spring Conventions on the other hand are unique opportunities in strategic sports business markets, which provide our community with the opportunity to do business in new territories.

Host City: How and why is SPORTEL changing its event formats to serve the demands of the market?

Laurent Puons: I am looking forward to seeing some of our new initiatives come to fruition. As requested by our community, we have developed new tailor-made exhibitor packages and organised a number of esports conference programme events with some of the leaders of the industry, which I am really looking forward to.