Louise Martin has been elected president of the Commonwealth Games Federation, unseating Prince Imran of Malaysia to become the first woman to hold the position.
As revealed by HOST CITY in March, Martin built her successful campaign on deepening the CGF’s engagement with member associations and potential host cities.
Her manifesto, launched in August, also pledged to increase CGF revenues with the signing of at least four headline sponsors. The CGF had reported a loss of more than GB£3 million in the financial year ending 31st March 2015.
The outcome of the election was far from predictable, although Martin’s pivotal role in bidding for and delivering the Glasgow 2014 Commonwealth Games was a major advantage.
Martin served as CGF honorary secretary for four terms and is also chair of Sportscotland.
Martin is to speak at HOST CITY 2015, the leading meeting of cities and sports, business and cultural events, in Glasgow on 9th and 10th November.
Prince Imran served one term as CGF president and many onlookers expected him to remain in post, despite his controversial attempt to move the organisation’s headquarters to Kuala Lumpur.
“Now is the time to ensure progress is delivered in an open and transparent way and that the views of the CGAs are fully reflected in the running of the CGF,” Martin said.
“I believe that the time is right for a new style of leadership to ensure that together we can fully unlock our potential and deliver on the needs of CGAs and our wider partners, especially in terms of maximising commercial opportunities. If we get this right, we can deliver enhanced revenues to support every CGA as well as Commonwealth sports development through greater investment.
“There is also much more we can do to grow the profile of our great sporting Movement across the world to ensure that its unique identity is valued and our Games attract the best Commonwealth athletes, sponsors and, critically, future host cities. As someone with a proven track record of collaboration and delivery, as well as dedication and passion for our Movement, I believe I am the right person to guide the CGF through the next stage of its Commonwealth journey and unlock the immense potential of our unique sporting Movement.”
The election took place at the CGF General Assembly, where Durban was confirmed as the host city of the 2022 Commonwealth Games.