LaLiga will be taking a huge presence at Soccerex as part of an expanded institutional partnership with Soccerex ahead of the Soccerex Global Convention 2016, taking place at the Manchester Central Convention Complex, 26th-28th September.
As part of the deal, LaLiga will be sponsoring the Soccerex VIP Lounge, which will be rebranded to the LaLiga Lounge, as well as featuring on a number of the event’s conference programme sessions and having a stand on the exhibition floor.  
President Javier Tebas will be speaking on the ‘International League Expansion’ panel alongside NFL Executive Vice President for International, Mark Waller, and will be opening up on the league’s global development plans, whilst Fernando Sanz, LaLiga’s General Director for MENA and International Projects, will be supporting this with a presentation on LaLiga’s international growth strategies.
Also featuring on the conference programme will be Adolfo Bara, Sales & Marketing Director, who will lift the lid on the league’s ever expanding sponsorship portfolio, Ignacio Trujillo, Managing Director Innovation & Global Development, who will be speaking on how best to maximize digital content, and Pedro Malabia, Head of Women’s Football, who will be talking about LaLiga’s commitment to the women’s game. 
LaLiga’s enhanced participation at Soccerex comes at a momentous time for the league as it seeks to match its period of on-field prosperity off the pitch, including a new broadcasting rights restructuring that will expand LaLiga’s global footprint into new territories and captivate new audiences.  The Convention provides the perfect platform not only for LaLiga to broaden its presence in the global football industry but also for brands and organizations seeking to greater their involvement in Spanish football, and meet with the necessary stakeholders. 
Soccerex CEO Duncan Revie commented: “We are thrilled to have agreed an expanded partnership with LaLiga, one of the most exciting and forward-thinking organisations in world football.  With so much fantastic work ongoing at the league, we are very pleased to be providing a platform for LaLiga to showcase their international development and I have no doubt their comprehensive participation at the event will provide excellent value for our delegates.”
LaLiga President Javier Tebas said: “As ever, the opportunity to be involved with Soccerex and the many high-level industry professionals that it attracts is a very exciting one for LaLiga. In terms of sporting competitiveness we are the best league in the world and now we want to expand the league into new markets and are delighted to be using our participation in Soccerex help us fulfill these ambitions.  This is a time of great opportunity for all involved with LaLiga and I am sure the Convention will further strengthen this message.”
LaLiga will be part of a thought-provoking conference programme at the Soccerex Global Convention 2016, designed to deliver unique business insight across a variety of key sectors and subject matters ranging from sponsorship and fan engagement to the technological innovations and stadium development. For more information on the programme, click here.
The event will also feature unparalleled networking opportunities, via a market-leading international exhibition and a mix of targeted and structured networking sessions.  A programme of social events completes the agenda for what is widely acknowledged as the world’s leading football business event. 
For more information on Soccerex please visit www.soccerex.com, call +44 (0)20 8987 5522 or email us at enquiry@soccerex.com.
Source: Soccerex