[Source: Event Scotland] Craig joins the 2023 Cycling Worlds team from Scottish Cycling and will take up the position in April, reporting directly to the Championships CEO, Trudy Lindblade. With a strong track record and a career spanning over 25 years with some of Scotland’s leading sports and leisure organisations, Craig is regarded as one of the country’s most experienced and accomplished sports management professionals. Craig spent his early career within the commercial leisure industry, before moving into broader sports development roles across local, regional and national sports organisations.
Under his leadership as CEO of Scottish Cycling since 2011, the governing body has undergone transformational change resulting in significant growth and modernisation. This has delivered substantial increases in membership, participation and revenue as well as developing a talent system that continues to deliver sustained medal success from Scottish athletes on the world stage. Scottish Cycling was also awarded Governing Body of the Year in 2018.
Craig is a vocal advocate with a huge passion for cycling and is determined to ensure the 2023 UCI Cycling World Championships can add value to the great work already going on across the cycling landscape in Scotland and importantly deliver an inspiring policy led event that positively impacts across the four key policy drivers of participation, transport, tourism and economy.
Trudy Lindblade, 2023 UCI Cycling World Championships CEO, said: “I’m delighted to have Craig join the 2023 Cycling Worlds senior management team as Director of Strategy, Policy and Impacts. His extensive experience and in-depth understanding of the policy drivers, political landscape and priorities of the key partners and agencies in Scotland make him the ideal candidate to drive forward our plans for delivering a major event that delivers sustained positive impact across the four key policy areas of participation, transport, tourism and economy.
“We have big ambitions for the 2023 UCI Cycling World Championships to not only deliver an outstanding event but to also celebrate the unique power of the bike and all it can bring to our everyday lives. Craig’s work will be vital in achieving this as we work in collaboration with cycling and wider partners to amplify and unify their existing work and activity that will give everyone the opportunity to experience the freedom riding a bike can bring to their life.”
Craig Burn said: “I’m delighted to be joining the 2023 UCI Cycling World Championships team as Director of Strategy, Policy and Impacts. I genuinely believe this event, and cycling in its widest sense, can bring solutions and positive change to individuals and communities across Scotland.
“Not only will the Championships shine a spotlight on Scotland and the UK, but it will provide a unique platform and catalyst for government, its agencies and wider stakeholders to collaborate on initiatives and key policy areas where cycling can bring about tangible, positive change before, during and after the event for decades to come.
“First and foremost, we must deliver a world class sporting event for the athletes, spectators, stakeholders and sponsors. However, the Championships must also inspire the nation to get involved and be a vehicle to promote and celebrate Scotland’s natural assets and culture of innovation to the world.
“I’m proud and honoured to be given this opportunity to play an integral part in ensuring the success of this inaugural mega event that will create history and build a blueprint for future major events in Scotland and across the globe.”
Taking place in Glasgow and across Scotland in August 2023, the UCI Cycling World Championships will be the biggest single cycling event in history, bringing together 13 existing individual World Championship cycling disciplines into one mega event, for the first time.
The Championships is more than just an event. It will celebrate the unique power of the bike and all it can bring to our everyday lives, whether it’s physical and mental health benefits, easing congestion on the road to help the environment, or simply making it easier for people to get around.
The Championships is being delivered in collaboration between the UCI, Scottish Government, Glasgow Life, UK Sport, British Cycling and VisitScotland with its EventScotland team, with the partnership creating a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive.