The 2023 UCI Cycling World Championships has appointed Susan Murrin, Pamela Brockett and Rob Arbuthnot to its team in the roles of Head of Operations, Head of Sport Delivery and Head of Marketing and Communications respectively.
Each will work alongside their respective Directors and the Championships Event Partners and stakeholders to design and deliver the event as well as its wider ambition of supporting meaningful societal change across Scotland.
Susan joins the team with 15 years of major event experience having worked across the full range of operational requirements at events including at the World Rowing Championships, FIS Snowboard World Cups, London 2017 World Athletics Championships and the Glasgow 2018 European Championships. Most recently, Susan led the Championships Services team at the Yorkshire 2019 UCI Road Cycling World Championships.
For more than 10 years, Pamela has played a key role in developing Glasgow’s reputation as a world-leading event city as part of the Glasgow Life team, using her exceptional event management skills to deliver an annual portfolio of events and one-off major projects. This includes a roster of national, European and UCI Cycling World Championships and over six years’ experience of operating at a leadership level within a major multi-sport event environment, including the Glasgow 2014 Commonwealth Games and the inaugural 2018 European Championships.
Having spent the last 10 years at Red Bull, Rob will bring a wealth of experience in leading world-class marketing activations across consumer goods, media and live experiences. Whilst in the Brand Team, he was responsible for leading and delivering some of Red Bull's most successful cycling event campaigns and activations, including Red Bull Hardline, Red Bull Timelaps and Red Bull Million Mile commute campaign, which encouraged the nation to get on their bike and, through pedal power, commute 1 Million Miles.
Trudy Lindblade, 2023 UCI Cycling World Championships CEO, said: “I’m delighted to have Susan, Pamela and Rob joining the 2023 UCI Cycling World Championships team. The appointment of the three Heads of Department is another key step forward as we look to deliver this historic event and build a blueprint for future editions.
“The Championships is more than just an event. In addition to delivering a great event for athletes and spectators our aim is for it to also be a catalyst for change across Scotland by supporting ideas and opportunities that help more people to ride bikes more often. Alongside the rest of the team, Susan, Pamela and Rob will ensure this ambition for the 2023 UCI Cycling World Championships is realised.”
Susan will take up her role on 1 March while start dates for Pamela and Rob are currently being finalised.
Taking place in Glasgow and across Scotland in August 2023, the UCI Cycling World Championships will be the single biggest cycling event in history bringing together thousands of cyclists around 13 of cycling's existing UCI World Championships into one mega event for the first time.
The Championships is more than just an event. It will celebrate the unique power of the bike and all it can bring to our everyday lives, whether it’s physical and mental health benefits, easing congestion on the road to help the environment, or simply making it easier for people to get around.
The Championships is being delivered in collaboration between cycling’s governing body the Union Cycliste Internationale (UCI), Scottish Government, Glasgow Life, UK Sport, British Cycling and VisitScotland with its EventScotland team, with the partnership creating a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive.